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Compare AdRoll ABM (Formerly RollWorks) and Dealfront 
At a Glance
Market Segments
Mid-Market (56.3% of reviews)
Small-Business (50.5% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
AdRoll ABM (Formerly RollWorks)
Star Rating
(571)4.3 out of 5
Market Segments
Mid-Market (56.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdRoll ABM (Formerly RollWorks)Dealfront
Star Rating
(113)4.5 out of 5
Market Segments
Small-Business (50.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll ABM excels in its user interface, which is described as "pretty simple and easy to understand." Users appreciate the straightforward campaign setup, allowing them to quickly put together marketing initiatives without extensive training.
- Users say that Dealfront shines in its ability to prepare targeted campaigns, offering a wide range of filters and AI assistance to help identify ideal customers. This feature has been highlighted as a significant advantage for users looking to enhance their outbound efforts.
- Reviewers mention that while AdRoll ABM provides robust account targeting capabilities, allowing for personalized campaigns down to the individual level, Dealfront's focus on website visitor leads and company information has proven valuable for users tracking engagement metrics.
- According to verified reviews, Dealfront users find the platform easy to use, with many noting they could see instant value from their intent-led outbound efforts. This ease of use is a critical factor for teams looking to implement solutions quickly without a steep learning curve.
- G2 reviewers highlight that AdRoll ABM's integration with CRM systems is a strong point, making it easier for users to manage their campaigns and data seamlessly. This integration is particularly appreciated by those who rely on multiple tools for their marketing strategies.
- Users report that while both platforms offer quality support, Dealfront edges out slightly with a more proactive approach, as noted by users who appreciated the quick follow-up and tailored assistance provided by the Dealfront team for their specific use cases.
Pricing
Entry-Level Pricing
AdRoll ABM (Formerly RollWorks)
No pricing availableDealfront
Sales Intelligence Solution
Contact Us
Flexible pricing and packages according to your needs.
- Discover your total addressable market
- Qualify your prospects with deep data
- Identify the companies that show buying intent
Free Trial
AdRoll ABM (Formerly RollWorks)
No trial information availableDealfront
Free Trial is available
Ratings
Meets Requirements
8.3
475
8.7
78
Ease of Use
8.4
480
9.0
79
Ease of Setup
8.3
307
9.2
46
Ease of Admin
8.5
252
9.0
35
Quality of Support
8.9
457
9.2
75
Has the product been a good partner in doing business?
8.9
256
9.1
36
Product Direction (% positive)
8.7
443
9.3
71
Features by Category
Data Availability
8.0
65
8.0
54
8.4
68
8.6
54
7.1
51
|
Verified
8.4
52
6.2
21
7.8
17
Data Accuracy
8.1
60
7.3
54
8.3
63
8.3
53
6.8
19
7.7
17
Agentic AI - Sales Intelligence
6.7
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.7
5
Not enough data
Platform
Feature Not Available
7.2
32
8.4
48
|
Verified
8.5
37
8.7
45
9.0
39
8.0
50
|
Verified
Feature Not Available
5.9
32
|
Verified
Feature Not Available
7.4
35
8.2
30
Features
8.2
55
8.5
43
8.7
61
7.8
40
7.0
33
8.2
37
8.0
49
8.4
42
8.0
58
|
Verified
8.6
53
7.2
32
8.3
42
Feature Not Available
Feature Not Available
8.0
57
|
Verified
Feature Not Available
7.3
47
|
Verified
Feature Not Available
Channel Functionality
8.6
179
Not enough data
Platform Interoperability
7.4
74
Not enough data
Agentic AI - Display Advertising
6.6
19
Not enough data
6.8
19
Not enough data
6.7
19
Not enough data
6.8
19
Not enough data
7.0
19
Not enough data
6.9
19
Not enough data
Campaign Management
8.3
173
Not enough data
7.9
165
Not enough data
8.3
164
Not enough data
7.6
136
Not enough data
8.3
146
Not enough data
8.5
126
Not enough data
8.2
110
Not enough data
7.8
112
Not enough data
8.2
144
Not enough data
7.7
135
Not enough data
7.8
111
Not enough data
Feature Not Available
Not enough data
7.5
97
Not enough data
Targeting
8.6
178
Not enough data
8.9
176
Not enough data
8.2
147
Not enough data
8.0
129
Not enough data
Platform
8.2
140
Not enough data
7.6
141
Not enough data
8.7
162
Not enough data
8.6
166
Not enough data
8.3
135
Not enough data
7.9
137
Not enough data
8.1
126
Not enough data
Feature Not Available
Not enough data
7.9
126
Not enough data
Lead Intelligence
8.1
86
|
Verified
Not enough data
8.5
89
Not enough data
7.8
73
Not enough data
Lead Management
8.3
95
Not enough data
7.5
77
Not enough data
8.0
90
Not enough data
Marketing Campaigns
7.9
84
Not enough data
7.5
75
Not enough data
7.6
78
Not enough data
7.8
73
|
Verified
Not enough data
8.0
79
Not enough data
Campaign Execution
7.3
62
Not enough data
8.2
86
Not enough data
8.4
81
Not enough data
7.4
63
Not enough data
Agentic AI - Account Data Management
6.7
30
Not enough data
6.8
29
Not enough data
6.9
29
Not enough data
6.7
29
Not enough data
7.0
30
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
7.4
65
Not enough data
8.6
142
Not enough data
8.2
131
Not enough data
8.1
146
Not enough data
8.3
114
Not enough data
8.0
117
Not enough data
7.9
113
Not enough data
Agentic AI - Retargeting
6.7
18
Not enough data
6.6
18
Not enough data
6.8
18
Not enough data
6.6
18
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
Data Sourcing
9.1
9
Not enough data
8.1
7
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
Intelligence
8.1
8
Not enough data
8.9
6
Not enough data
7.7
5
Not enough data
Data Availability
7.4
89
Not enough data
8.1
96
Not enough data
6.9
60
Not enough data
Platform Additional Functionality
8.4
94
Not enough data
7.9
71
Not enough data
7.3
51
Not enough data
8.0
76
Not enough data
8.2
88
Not enough data
Platform Basics
8.6
33
Not enough data
8.2
37
Not enough data
8.0
34
Not enough data
9.2
8
Not enough data
8.6
6
Not enough data
Platform Data
8.4
38
Not enough data
8.2
32
Not enough data
Platform Additional Functionality
8.7
38
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.8
6
Not enough data
7.8
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
7.8
6
Not enough data
Artificial Intelligence
8.3
6
Not enough data
6.7
5
Not enough data
Platform Basics
8.6
215
Not enough data
Platform Data
8.3
211
Not enough data
7.6
195
Not enough data
Platform Additional Functionality
Feature Not Available
Not enough data
8.1
204
Not enough data
Agentic AI - Account-Based Advertising
6.4
22
Not enough data
6.4
22
Not enough data
6.7
22
Not enough data
6.9
21
Not enough data
6.1
22
Not enough data
6.4
23
Not enough data
Platform Interoperability
Not enough data
Not enough data
Video Functionality
8.9
6
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
173
Not enough data
7.9
165
Not enough data
8.3
164
Not enough data
7.6
136
Not enough data
8.3
146
Not enough data
8.5
126
Not enough data
8.2
110
Not enough data
7.8
112
Not enough data
8.2
144
Not enough data
7.7
135
Not enough data
7.8
111
Not enough data
Feature Not Available
Not enough data
7.5
97
Not enough data
Targeting
8.6
178
Not enough data
8.9
176
Not enough data
8.2
147
Not enough data
8.0
129
Not enough data
Platform
8.2
140
Not enough data
7.6
141
Not enough data
8.7
162
Not enough data
8.6
166
Not enough data
8.3
135
Not enough data
7.9
137
Not enough data
8.1
126
Not enough data
Feature Not Available
Not enough data
7.9
126
Not enough data
Platform Interoperability
7.3(won by default)
25
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.3(won by default)
48
Not enough data
Campaign Management
8.3(won by default)
173
Not enough data
7.9(won by default)
165
Not enough data
8.3(won by default)
164
Not enough data
7.6(won by default)
136
Not enough data
8.3(won by default)
146
Not enough data
8.5(won by default)
126
Not enough data
8.2(won by default)
110
Not enough data
7.8(won by default)
112
Not enough data
8.2(won by default)
144
Not enough data
7.7(won by default)
135
Not enough data
7.8(won by default)
111
Not enough data
Feature Not Available
Not enough data
7.5(won by default)
97
Not enough data
Targeting
8.6(won by default)
178
Not enough data
8.9(won by default)
176
Not enough data
8.2(won by default)
147
Not enough data
8.0(won by default)
129
Not enough data
Platform
8.2(won by default)
140
Not enough data
7.6(won by default)
141
Not enough data
8.7(won by default)
162
Not enough data
8.6(won by default)
166
Not enough data
8.3(won by default)
135
Not enough data
7.9(won by default)
137
Not enough data
8.1(won by default)
126
Not enough data
Feature Not Available
Not enough data
7.9(won by default)
126
Not enough data
Lead Intelligence
7.8
10
Not enough data
7.2
10
Not enough data
7.0
11
Not enough data
7.1
11
Not enough data
7.0
10
Not enough data
Agentic AI - Lead Intelligence
6.9
6
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
173
Not enough data
7.9
165
Not enough data
8.3
164
Not enough data
7.6
136
Not enough data
8.3
146
Not enough data
8.5
126
Not enough data
8.2
110
Not enough data
7.8
112
Not enough data
8.2
144
Not enough data
7.7
135
Not enough data
7.8
111
Not enough data
Feature Not Available
Not enough data
7.5
97
Not enough data
Targeting
8.6
178
Not enough data
8.9
176
Not enough data
8.2
147
Not enough data
8.0
129
Not enough data
Demand Side Platforms
8.9
6
Not enough data
8.3
7
Not enough data
8.1
6
Not enough data
Platform
8.2
140
Not enough data
7.6
141
Not enough data
8.7
162
Not enough data
8.6
166
Not enough data
8.3
135
Not enough data
7.9
137
Not enough data
8.1
126
Not enough data
Feature Not Available
Not enough data
7.9
126
Not enough data
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
5.3
5
Not enough data
4.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
Lead Intelligence
8.3
62
8.1
8
8.4
77
8.1
8
7.6
59
8.1
8
Lead Management
8.6
71
8.1
7
7.8
49
7.6
7
8.4
57
8.3
7
Marketing Campaigns
7.8
48
6.9
6
7.3
40
6.4
6
7.8
42
5.8
6
8.1
42
6.1
6
8.1
47
5.0
6
Data Availability - Marketing Account Intelligence
7.1
11
6.0
7
Data Accuracy - Marketing Account Intelligence
7.0
11
6.2
7
Agentic AI - Account-Based Analytics
6.9
18
Not enough data
7.1
18
Not enough data
6.8
18
Not enough data
6.7
17
Not enough data
6.6
18
Not enough data
Lead Intelligence
8.0
110
Not enough data
8.3
128
Not enough data
7.4
108
Not enough data
Lead Management
8.3
122
Not enough data
7.8
102
Not enough data
8.4
122
Not enough data
Marketing Campaigns
7.8
107
Not enough data
7.4
94
Not enough data
7.6
110
Not enough data
7.5
101
Not enough data
7.5
111
Not enough data
8.3
118
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
6.7
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll ABM (Formerly RollWorks) and Dealfront are categorized as Marketing Account Intelligence and Sales Intelligence
Unique Categories
AdRoll ABM (Formerly RollWorks) is categorized as Connected TV (CTV) Advertising Platforms, Account-Based Advertising, Account-Based Orchestration Platforms, Buyer Intent Data Providers, Retargeting, Customer Data Platform (CDP), Account-Based Analytics, Account Data Management, Lead Intelligence, Visitor Identification, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Social Media Advertising, and Display Advertising
Dealfront has no unique categories
Reviews
Reviewers' Company Size
AdRoll ABM (Formerly RollWorks)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Dealfront
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.5%
Information Technology and Services
15.2%
Marketing and Advertising
12.0%
Financial Services
5.3%
Hospital & Health Care
2.8%
Other
37.2%
Computer Software
21.0%
Information Technology and Services
12.4%
Computer & Network Security
4.8%
Mechanical or Industrial Engineering
3.8%
Marketing and Advertising
3.8%
Other
54.3%
Alternatives
Discussions
Check out our help center!
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
https://help.rollworks.com/Read more
What new integrations are coming for those running the Hubspot platform?
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks performance,...Read more
When is full HubSpot Integration coming?
1 Comment
EC
Hi Kate, Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks...Read more
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