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Compare Constant Contact Advanced Automation and Insider One 
Featured Products
At a Glance
Market Segments
Small-Business (81.0% of reviews)
Mid-Market (45.5% of reviews)
Entry-Level Pricing
Starting at $12.00 Per Month
No pricing available
Constant Contact Advanced Automation
Star Rating
(952)4.4 out of 5
Market Segments
Small-Business (81.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $12.00 Per Month
Free Trial is available
Browse all 3 pricing plansInsider One
Star Rating
(1,262)4.8 out of 5
Market Segments
Mid-Market (45.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Constant Contact Advanced Automation. Users appreciate the platform's ability to create tailored experiences, such as designing high-performing WhatsApp journeys that cater to different customer segments.
- Users say that Constant Contact Advanced Automation offers a user-friendly experience, particularly for small businesses. Reviewers highlight its simplicity in automating email workflows, such as welcome sequences and abandoned-cart reminders, making it a practical choice for those new to marketing automation.
- According to verified reviews, Insider One stands out for its robust support and implementation process. Users commend the speed of setup and the ongoing assistance from account managers, which helps businesses quickly leverage the platform's advanced features.
- Reviewers mention that while Constant Contact Advanced Automation provides essential email marketing tools, it sometimes struggles with more complex automation needs. Users have noted that the platform is effective for basic campaigns but may not fully meet the demands of larger marketing strategies.
- G2 reviewers highlight the advanced capabilities of Insider One, particularly in dynamic content and segmentation. Users appreciate how the platform allows for personalized marketing efforts, treating different customer types distinctly, which enhances engagement and conversion rates.
- Users report that Constant Contact Advanced Automation is a solid choice for small businesses looking for straightforward email marketing solutions. However, they also note that it may lack some of the more sophisticated features found in Insider One, such as comprehensive journey mapping and advanced analytics.
Pricing
Entry-Level Pricing
Constant Contact Advanced Automation
Lite
Starting at $12.00
Per Month
Start marketing today with a simple suite of email, social, and event management tools, all backed by marketing experts and legendary support.
- Basic email marketing with easy-to-use templates.
- Automated Welcome Email for new contacts
- Social Marketing
Insider One
No pricing availableFree Trial
Constant Contact Advanced Automation
Free Trial is available
Insider One
Free Trial is available
Ratings
Meets Requirements
8.7
804
9.4
1,141
Ease of Use
8.5
819
9.4
1,153
Ease of Setup
8.4
584
9.0
611
Ease of Admin
8.8
546
9.1
311
Quality of Support
9.0
762
9.6
1,138
Has the product been a good partner in doing business?
9.1
545
9.5
312
Product Direction (% positive)
8.8
793
9.8
1,095
Features by Category
Sales Force Automation
8.9
110
Not enough data
Feature Not Available
Not enough data
8.4
112
Not enough data
8.4
107
Not enough data
Feature Not Available
Not enough data
8.5
103
Not enough data
7.9
76
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Marketing Automation
9.1
120
Not enough data
8.9
119
Not enough data
8.7
121
Not enough data
8.4
109
Not enough data
Customer Support
8.4
95
Not enough data
8.6
99
Not enough data
8.6
102
Not enough data
7.9
82
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
8.7
113
Not enough data
8.6
118
Not enough data
8.0
95
Not enough data
Mobile & Social
Feature Not Available
Not enough data
8.0
96
Not enough data
7.5
76
Not enough data
Platform
8.3
84
Not enough data
8.6
86
Not enough data
8.6
95
Not enough data
7.7
61
Not enough data
Feature Not Available
Not enough data
8.3
80
Not enough data
8.8
97
Not enough data
Feature Not Available
Not enough data
Integration
8.5
91
Not enough data
8.0
80
Not enough data
7.8
74
Not enough data
Generative AI
6.7
21
Not enough data
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
8.6
549
|
Verified
9.6
512
9.0
545
|
Verified
9.6
491
8.6
544
|
Verified
9.6
494
8.9
536
|
Verified
9.6
435
Online Marketing
8.0
501
|
Verified
Feature Not Available
8.4
449
|
Verified
9.6
531
8.2
392
|
Verified
9.6
546
8.3
463
|
Verified
9.5
535
8.3
419
Feature Not Available
Lead Management
8.8
529
|
Verified
9.5
505
8.5
504
9.5
503
8.7
504
|
Verified
9.6
550
8.9
512
|
Verified
Feature Not Available
8.8
506
|
Verified
9.5
482
8.7
503
|
Verified
9.5
447
8.8
495
|
Verified
9.5
486
8.6
448
|
Verified
9.6
470
Campaign Management
8.5
156
|
Verified
Feature Not Available
8.5
292
Feature Not Available
8.4
273
|
Verified
Feature Not Available
7.7
113
Feature Not Available
Social
7.9
262
|
Verified
Feature Not Available
8.0
278
|
Verified
9.4
441
7.9
292
9.4
452
8.0
241
Feature Not Available
8.0
96
Feature Not Available
Reporting & Analytics
8.6
520
|
Verified
9.4
532
8.2
492
|
Verified
9.4
527
8.2
417
|
Verified
9.4
521
8.2
384
|
Verified
9.4
518
7.6
323
9.2
421
Platform
8.1
397
|
Verified
9.5
528
8.6
393
|
Verified
9.5
278
8.7
411
|
Verified
9.6
507
8.3
202
|
Verified
9.5
444
8.0
245
9.4
449
8.6
404
|
Verified
9.5
490
8.2
288
9.4
430
Agentic AI - Marketing Automation
8.8
8
8.9
25
8.5
8
8.9
25
8.5
8
8.9
25
8.8
7
8.8
25
8.8
8
8.8
25
7.9
8
8.8
24
Integration
8.6
394
|
Verified
9.4
499
8.1
311
|
Verified
9.4
498
7.8
300
|
Verified
9.4
460
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
Not enough data
9.5
582
Not enough data
9.6
600
Not enough data
9.5
545
Templates
Not enough data
9.5
561
Not enough data
9.5
605
Not enough data
9.6
598
Personalization
Not enough data
9.6
590
Not enough data
9.5
577
Not enough data
9.6
587
Not enough data
9.4
521
Not enough data
9.5
571
Not enough data
9.6
573
Not enough data
9.6
598
Not enough data
9.6
586
Multichannel
Not enough data
9.6
590
Not enough data
9.5
526
Not enough data
9.6
588
Administration
Not enough data
9.6
582
Not enough data
9.4
601
Not enough data
9.5
577
Not enough data
9.4
579
Agentic AI - E-Commerce Personalization
Not enough data
8.3
20
Not enough data
8.2
20
Segmentation
Not enough data
9.7
602
Not enough data
9.6
582
Targeting
Not enough data
9.6
595
Not enough data
9.6
565
Triggered Content
Not enough data
9.5
503
Not enough data
9.5
500
Not enough data
9.7
554
Personalized Content
Not enough data
9.6
540
Not enough data
9.6
518
Not enough data
9.6
578
Agentic AI - Personalization Engines
Not enough data
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Templates
8.0
205
|
Verified
Not enough data
Feature Not Available
Not enough data
7.9
175
Not enough data
8.2
151
Not enough data
Edit
8.0
197
|
Verified
Not enough data
8.5
210
|
Verified
Not enough data
8.0
197
|
Verified
Not enough data
Logistics
8.7
205
|
Verified
Not enough data
7.4
200
|
Verified
Not enough data
7.8
185
|
Verified
Not enough data
8.5
151
Not enough data
Generative AI
7.0
83
Not enough data
7.1
80
Not enough data
Agentic AI - Email Template Builder
6.7
5
Not enough data
6.7
5
Not enough data
Text Messaging
Not enough data
9.6
86
Not enough data
9.4
80
Not enough data
9.5
81
Not enough data
9.4
82
Not enough data
9.4
86
Not enough data
9.4
84
Not enough data
9.5
87
Not enough data
9.4
82
SMS Platform
Not enough data
9.4
85
Not enough data
9.5
86
Not enough data
9.3
80
Not enough data
Feature Not Available
Not enough data
9.3
86
Not enough data
9.3
85
Agentic AI - SMS Marketing
Not enough data
8.9
21
Not enough data
8.8
21
Not enough data
8.7
21
Not enough data
8.8
21
Not enough data
8.8
22
Not enough data
8.6
22
Data Sourcing
Not enough data
9.5
583
|
Verified
Not enough data
9.5
571
|
Verified
Not enough data
9.6
378
Not enough data
9.5
600
|
Verified
Intelligence
Not enough data
9.4
606
|
Verified
Not enough data
9.5
576
|
Verified
Not enough data
9.6
567
|
Verified
Attribution Modeling
8.8
27
|
Verified
Not enough data
9.0
29
|
Verified
Not enough data
7.8
13
Not enough data
8.7
25
|
Verified
Not enough data
8.7
21
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.9
33
|
Verified
Not enough data
8.7
30
|
Verified
Not enough data
9.1
40
|
Verified
Not enough data
9.0
35
|
Verified
Not enough data
Reporting
8.8
44
|
Verified
Not enough data
8.5
47
|
Verified
Not enough data
8.7
43
|
Verified
Not enough data
Content & Collaboration
8.6(won by default)
74
Not enough data
8.7(won by default)
77
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9(won by default)
77
Not enough data
8.6(won by default)
48
Not enough data
Social Management
Feature Not Available
Not enough data
8.6(won by default)
78
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4(won by default)
67
Not enough data
8.4(won by default)
47
Not enough data
7.6(won by default)
20
Not enough data
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.2
53
|
Verified
9.5
656
|
Verified
8.9
55
|
Verified
9.5
655
|
Verified
Platform Data
8.8
57
|
Verified
9.4
639
|
Verified
8.7
51
|
Verified
9.4
617
|
Verified
8.8
62
|
Verified
9.3
652
|
Verified
8.7
57
|
Verified
9.3
619
Platform Additional Functionality
8.2
44
9.5
623
|
Verified
8.6
56
9.5
618
|
Verified
8.9
64
|
Verified
9.4
606
Agentic AI - Customer Journey Analytics
Not enough data
8.7
36
Not enough data
8.6
35
Not enough data
8.6
34
Not enough data
8.7
33
Search Setup
Not enough data
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Product Discovery
Not enough data
9.7
61
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Integration
Not enough data
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
Page Customization
8.3
71
|
Verified
Not enough data
8.4
74
|
Verified
Not enough data
8.4
68
|
Verified
Not enough data
8.5
70
|
Verified
Not enough data
Page Optimization
Feature Not Available
Not enough data
8.5
66
|
Verified
Not enough data
8.9
68
|
Verified
Not enough data
8.5
54
|
Verified
Not enough data
Integrations
8.4
49
|
Verified
Not enough data
8.9
62
|
Verified
Not enough data
8.8
65
|
Verified
Not enough data
Generative AI
8.0
16
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Customization
8.1
31
Not enough data
7.8
29
Not enough data
7.8
29
Not enough data
8.0
29
Not enough data
Additional Functionality
8.0
30
Not enough data
6.2
23
Not enough data
8.0
29
Not enough data
7.8
24
Not enough data
7.9
27
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
50
Not enough data
9.5
54
Not enough data
9.5
50
Not enough data
9.5
51
Not enough data
9.5
49
Not enough data
9.2
49
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.6
51
Not enough data
9.5
49
Not enough data
9.4
48
Not enough data
9.3
47
Conversational AI - Conversational Commerce Platforms
Not enough data
8.3
16
Not enough data
8.7
13
Not enough data
8.2
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Platform integration - Conversational Commerce Platforms
Not enough data
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Feature Not Available
Not enough data
8.7
13
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
8.8
33
Not enough data
8.8
32
Not enough data
8.7
32
Not enough data
8.6
31
Not enough data
8.8
32
Not enough data
8.7
33
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
9.0
38
Not enough data
9.1
41
Not enough data
8.9
31
Not enough data
9.1
41
Not enough data
9.1
43
Not enough data
Predictive Analytics
9.3
48
Not enough data
9.3
48
Not enough data
8.8
32
Not enough data
Feature Not Available
Not enough data
Sales Management
9.2
46
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.5
49
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
9.3
625
Not enough data
9.4
697
Not enough data
9.3
558
|
Verified
Not enough data
9.4
603
|
Verified
Campaigns
Not enough data
9.4
581
|
Verified
Not enough data
9.7
700
|
Verified
Not enough data
9.4
487
Not enough data
9.2
487
Not enough data
9.6
574
|
Verified
Not enough data
9.6
660
|
Verified
Engagement
Not enough data
9.6
628
Platform
Not enough data
9.6
676
Not enough data
9.4
627
|
Verified
Not enough data
9.5
548
Agentic AI - Mobile Marketing
Not enough data
9.1
32
Not enough data
9.0
31
Not enough data
9.0
31
Not enough data
9.0
30
Not enough data
9.0
30
Not enough data
9.0
31
Marketing Operations
8.4
91
|
Verified
Not enough data
8.4
93
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
8.5
100
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.5
97
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.1
87
|
Verified
Not enough data
8.2
94
|
Verified
Not enough data
8.5
86
|
Verified
Not enough data
7.8
75
|
Verified
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Constant Contact Advanced Automation and Insider One are categorized as Customer Journey Analytics and Marketing Automation
Unique Categories
Constant Contact Advanced Automation is categorized as Email Template Builder, Online Form Builder, Landing Page Builders, Sales Analytics, Marketing Analytics, Visitor Identification, Attribution, Social Media Management, and CRM
Insider One is categorized as E-Commerce Search, Personalization, Personalization Engines, E-Commerce Personalization, Customer Data Platform (CDP), Mobile Marketing, SMS Marketing, WhatsApp Marketing, and Conversational Commerce Platforms
Reviews
Reviewers' Company Size
Constant Contact Advanced Automation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
46.7%
Information Technology and Services
4.7%
Computer Software
3.9%
Financial Services
3.2%
Non-Profit Organization Management
2.3%
Other
39.3%
Retail
26.3%
Apparel & Fashion
10.2%
Cosmetics
4.0%
Food & Beverages
3.8%
Marketing and Advertising
3.7%
Other
52.0%
Alternatives
Discussions
What is the best way you've found for selling marketing automation/CRM services to prospects/clients?
6 Comments
JK
In our 6+ years of selling SharpSpring, it's not all about the software. You need to understand the clients business model, sales process and existing...Read more
Can we track multiple sites in one instance of SharpSpring?
2 Comments
KW
Yes! I track multiple related but separate domains on one instance of SharpSpring.Read more
Do I need any specific training or certification to use SharpSpring?
2 Comments
AF
SharpSpring is a full featured, robust system. But I would definitely invest in full training & certification to get the most out of SharpSpring. That will...Read more
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
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