Compare CleverTap and Insider One 
Featured Products
At a Glance
Market Segments
Mid-Market (52.8% of reviews)
Mid-Market (45.2% of reviews)
Entry-Level Pricing
$75.00 Per Month
No pricing available
CleverTap
Star Rating
(642)4.6 out of 5
Market Segments
Mid-Market (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansInsider One
Star Rating
(1,348)4.8 out of 5
Market Segments
Mid-Market (45.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in user satisfaction, boasting a higher overall rating compared to CleverTap. Users appreciate its behavioral segmentation capabilities, which allow for targeted engagement based on actual product interests, making campaigns more relevant and effective.
- According to verified reviews, CleverTap is praised for its ease of use and multi-channel reach, with users highlighting features like the journeys feature that ensures consistent communication across platforms. This makes it a strong contender for businesses looking to streamline their marketing efforts.
- Reviewers mention that Insider One's implementation process is notably smooth, with diverse tools that enable large corporations to execute campaigns quickly. This efficiency is a significant advantage for teams needing to launch campaigns without extensive delays.
- Users say that CleverTap's strong segmentation and real-time engagement capabilities allow for the creation of highly targeted user cohorts, enhancing the personalization of communications. This feature is particularly beneficial for businesses aiming to connect with users based on their behavior and lifecycle stages.
- G2 reviewers highlight that while CleverTap has a solid presence in the mid-market segment, Insider One's broader market appeal and higher G2 Score suggest it may be better suited for organizations seeking advanced marketing automation and personalization features.
- According to recent user feedback, Insider One's platform allows for effective communication with distinct user groups, such as students and teachers, showcasing its adaptability in addressing varied audience needs. This level of customization is a key differentiator that enhances user engagement.
Pricing
Entry-Level Pricing
CleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
Insider One
No pricing availableFree Trial
CleverTap
Free Trial is available
Insider One
Free Trial is available
Ratings
Meets Requirements
8.8
538
9.4
1,215
Ease of Use
8.9
540
9.4
1,231
Ease of Setup
8.5
326
9.0
679
Ease of Admin
9.0
248
9.1
345
Quality of Support
9.0
529
9.6
1,213
Has the product been a good partner in doing business?
9.3
246
9.4
347
Product Direction (% positive)
9.5
522
9.8
1,168
Features by Category
Email Marketing
9.0
169
9.6
519
8.9
161
9.6
495
8.9
159
9.6
497
8.8
147
9.6
437
Online Marketing
8.1
128
Feature Not Available
8.7
154
9.5
537
9.1
164
9.6
556
9.1
155
9.5
540
8.2
132
Feature Not Available
Lead Management
8.9
138
9.5
506
8.6
137
9.5
506
9.2
171
9.6
561
8.4
122
Feature Not Available
8.6
135
9.5
484
8.6
146
9.5
454
8.6
139
9.5
488
8.8
136
9.6
475
Campaign Management
8.8
146
Feature Not Available
8.1
135
Feature Not Available
8.1
129
Feature Not Available
7.8
123
Feature Not Available
Social
Feature Not Available
Feature Not Available
7.9
129
9.3
441
7.9
134
9.4
451
7.7
127
Feature Not Available
8.0
133
Feature Not Available
Reporting & Analytics
8.9
162
9.4
537
8.4
149
9.4
533
8.4
146
9.4
523
8.5
140
9.4
521
7.4
121
9.1
421
Platform
8.7
154
9.5
533
8.7
136
9.5
282
9.2
152
9.6
509
8.3
121
9.5
440
8.6
127
9.4
449
8.8
141
9.5
495
8.5
120
9.4
428
Agentic AI - Marketing Automation
7.1
8
8.9
24
7.7
8
8.8
24
7.7
8
8.9
24
7.5
8
8.8
24
7.5
8
8.8
24
7.1
8
8.8
24
Integration
8.6
157
9.4
504
8.5
149
9.4
501
8.2
135
9.4
457
User Identification
8.6
196
Not enough data
9.1
211
Not enough data
8.6
183
Not enough data
Tracking & Reporting
9.2
203
Not enough data
9.0
199
Not enough data
8.6
179
Not enough data
8.7
209
Not enough data
8.8
185
Not enough data
9.1
190
Not enough data
Metrics
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Not enough data
Visitor Behavior
Not enough data
9.5
583
Not enough data
9.6
603
Not enough data
9.5
545
Templates
Not enough data
9.5
560
Not enough data
9.5
607
Not enough data
9.6
599
Personalization
Not enough data
9.6
592
Not enough data
9.5
577
Not enough data
9.6
590
Not enough data
9.4
519
Not enough data
9.5
570
Not enough data
9.6
577
Not enough data
9.6
608
Not enough data
9.6
589
Multichannel
Not enough data
9.6
594
Not enough data
9.5
528
Not enough data
9.6
589
Administration
Not enough data
9.6
584
Not enough data
9.4
604
Not enough data
9.5
576
Not enough data
9.4
579
Agentic AI - E-Commerce Personalization
Not enough data
8.3
20
Not enough data
8.2
20
Campaigns
9.0
239
Not enough data
9.3
253
Not enough data
8.9
240
Not enough data
9.2
257
Not enough data
9.3
241
Not enough data
Analytics
8.9
250
Not enough data
8.8
237
Not enough data
Optimization
8.9
239
Not enough data
9.0
244
Not enough data
9.0
236
Not enough data
8.7
217
Not enough data
Agentic AI - Push Notification
6.7
7
Not enough data
7.4
7
Not enough data
6.9
7
Not enough data
Segmentation
9.4
70
9.7
603
9.5
67
9.6
581
Targeting
9.5
67
9.6
594
9.3
66
9.6
563
Triggered Content
9.3
58
9.5
502
9.4
65
9.5
501
9.4
66
9.7
553
Personalized Content
9.2
59
9.6
540
8.5
58
9.6
516
9.0
56
9.6
576
Agentic AI - Personalization Engines
Not enough data
8.7
13
Not enough data
8.7
13
Not enough data
8.7
13
Not enough data
8.7
13
Not enough data
8.7
13
Not enough data
8.7
13
Text Messaging
Not enough data
9.6
86
Not enough data
9.4
79
Not enough data
9.5
80
Not enough data
9.4
81
Not enough data
9.4
87
Not enough data
9.4
84
Not enough data
9.5
87
Not enough data
9.4
81
SMS Platform
Not enough data
9.4
85
Not enough data
9.5
86
Not enough data
9.3
78
Not enough data
Feature Not Available
Not enough data
9.3
85
Not enough data
9.3
86
Agentic AI - SMS Marketing
Not enough data
8.8
20
Not enough data
8.8
20
Not enough data
8.7
20
Not enough data
8.8
20
Not enough data
8.8
20
Not enough data
8.7
20
Data Sourcing
Not enough data
9.5
583
|
Verified
Not enough data
9.5
570
|
Verified
Not enough data
9.6
377
Not enough data
9.5
599
|
Verified
Intelligence
Not enough data
9.4
607
|
Verified
Not enough data
9.4
578
|
Verified
Not enough data
9.6
568
|
Verified
Platform Basics
8.6
162
Not enough data
8.6
157
Not enough data
8.9
151
Not enough data
8.8
137
Not enough data
8.8
140
Not enough data
Agentic AI - Customer Journey Mapping
8.3
7
Not enough data
Platform Basics
Not enough data
9.5
659
|
Verified
Not enough data
9.5
657
|
Verified
Platform Data
Not enough data
9.4
638
|
Verified
Not enough data
9.4
614
|
Verified
Not enough data
9.3
651
|
Verified
Not enough data
9.3
617
Platform Additional Functionality
Not enough data
9.5
619
|
Verified
Not enough data
9.4
619
|
Verified
Not enough data
9.4
604
Agentic AI - Customer Journey Analytics
Not enough data
8.6
34
Not enough data
8.5
33
Not enough data
8.6
33
Not enough data
8.6
31
Search Setup
Not enough data
9.5
56
Not enough data
9.6
57
Not enough data
9.5
56
Not enough data
9.6
54
Product Discovery
Not enough data
9.7
61
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
52
Not enough data
9.7
56
Integration
Not enough data
9.6
61
Not enough data
9.7
54
Not enough data
9.6
57
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
26
9.4
49
8.7
29
9.5
56
8.1
27
9.5
49
8.9
28
9.6
53
8.5
29
9.5
50
8.5
28
9.2
49
WhatsApp Business Platform - WhatsApp Marketing
8.3
27
9.6
51
8.7
27
9.5
50
8.2
25
9.4
48
8.7
27
9.3
49
Conversational AI - Conversational Commerce Platforms
Not enough data
8.5
18
Not enough data
8.9
15
Not enough data
8.4
17
Not enough data
Feature Not Available
Not enough data
8.2
14
Platform integration - Conversational Commerce Platforms
Not enough data
8.6
15
Not enough data
8.2
16
Not enough data
Feature Not Available
Not enough data
8.0
14
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Feature Not Available
Not enough data
8.7
13
Agentic AI - Personalization
Not enough data
8.8
31
Not enough data
8.7
30
Not enough data
8.7
31
Not enough data
8.6
31
Not enough data
8.7
31
Not enough data
8.7
34
Analysis
8.6
192
9.3
623
8.9
231
|
Verified
9.4
707
8.7
177
9.3
555
|
Verified
8.9
177
9.4
605
|
Verified
Campaigns
8.5
189
|
Verified
9.4
578
|
Verified
9.3
241
|
Verified
9.7
710
|
Verified
8.8
187
9.4
496
8.2
151
9.2
487
9.1
179
9.6
585
|
Verified
9.3
194
9.6
680
|
Verified
Engagement
8.6
165
9.6
629
Platform
8.8
201
9.6
677
8.9
197
|
Verified
9.4
634
|
Verified
8.6
173
9.5
543
Agentic AI - Mobile Marketing
8.3
12
8.9
32
8.0
11
9.0
30
7.7
11
9.0
31
8.0
11
9.0
29
7.6
11
8.9
31
7.9
11
9.0
30
Marketing Operations
8.4
216
|
Verified
Not enough data
8.8
246
|
Verified
Not enough data
8.8
252
|
Verified
Not enough data
9.1
236
|
Verified
Not enough data
8.1
100
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.9
258
|
Verified
Not enough data
8.7
263
|
Verified
Not enough data
8.7
237
|
Verified
Not enough data
8.8
232
|
Verified
Not enough data
8.6
222
|
Verified
Not enough data
8.5
174
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.7
8
Not enough data
7.3
8
Not enough data
7.4
7
Not enough data
Metrics
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Not enough data
Variation Testing
9.1
123
Not enough data
8.4
101
Not enough data
8.9
103
Not enough data
9.0
117
Not enough data
9.0
37
Not enough data
9.1
107
Not enough data
Reporting
9.2
139
Not enough data
9.0
137
Not enough data
Personalization
9.0
123
Not enough data
9.1
121
Not enough data
9.2
105
Not enough data
Administration
8.8
131
Not enough data
8.5
46
Not enough data
8.9
137
Not enough data
9.1
141
Not enough data
Categories
Categories
Shared Categories
CleverTap and Insider One are categorized as Mobile Marketing, Marketing Automation, Personalization Engines, and WhatsApp Marketing
Unique Categories
CleverTap is categorized as Push Notification, Marketing Analytics, Mobile App Analytics, Mobile App Optimization, and Customer Journey Mapping
Insider One is categorized as Conversational Commerce Platforms, E-Commerce Search, SMS Marketing, Personalization, E-Commerce Personalization, Customer Journey Analytics, Customer Data Platform (CDP), and Bot Platforms
Reviews
Reviewers' Company Size
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.7%
Information Technology and Services
6.2%
Internet
5.7%
Entertainment
5.4%
Retail
5.4%
Other
60.7%
Retail
25.8%
Apparel & Fashion
10.0%
Financial Services
3.9%
Cosmetics
3.8%
Food & Beverages
3.8%
Other
52.9%
Alternatives
Discussions
What is the best way for the gaming industry to leverage pre-login and post-login funnels.
5 Comments
ZG
very nice industryRead more
How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?
2 Comments
MB
You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first.Read more
Is there a way to have the offer change dynamically pushed out to customers via CleverTap?
1 Comment
MG
Yes, very much possible. CleverTap can help you serve real-time content based on your offers or user's behavior, through multiple channels of engagement....Read more
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Which Insider One features do you find most useful for improving customer engagement?
2 Comments
TT
Based on my experience with Insider One, a few features have significantly enhanced customer engagement. I utilise behavioural analytics to understand how...Read more
Why did your team choose Insider One over other engagement platforms?
1 Comment
ON
Since I was involved in the process of evaluating engagement platforms for our team, I can share why we decided on Insider One. One of the main reasons was...Read more
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