Compare Clari and ZoomInfo Sales 
Featured Products
At a Glance
Market Segments
Mid-Market (47.1% of reviews)
Mid-Market (48.2% of reviews)
Entry-Level Pricing
No pricing available
Contact Us 1 Seat
Clari
Star Rating
(5,587)4.6 out of 5
Market Segments
Mid-Market (47.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about ClariZoomInfo Sales
Star Rating
(9,036)4.5 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 Seat
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ZoomInfo Sales excels in providing a comprehensive sales intelligence tool, with users highlighting its vast database of emails and contact details, making it particularly useful for lead generation and outreach efforts. One user mentioned, "It is very useful to find leads and contact details of various people as it has a vast database."
- Users say that Clari stands out for its user-friendly interface and real-time data presentation, which helps in analyzing sales opportunities effectively. A reviewer noted, "I find Clari very easy to use, and the data I need is almost always presented right when I need it."
- Reviewers mention that ZoomInfo Sales offers advanced features like the Copilot add-on, which enhances one-on-one outreach capabilities through AI, receiving positive feedback from teams that upgraded. This feature allows for more personalized engagement with potential prospects.
- According to verified reviews, Clari's bi-directional write capability with CRM is a significant advantage, as it improves accountability and data hygiene throughout the forecasting process. Users appreciate this feature for its role in maintaining accurate sales data.
- G2 reviewers highlight that while ZoomInfo Sales has a higher overall satisfaction score, Clari's users rate its support and ease of use slightly better, with one user stating, "I love the bi-directional write capability with CRM, which I think is the best feature."
- Users report that ZoomInfo Sales has a more extensive review base, indicating a broader user experience, while Clari's recent reviews emphasize its advanced features for monitoring financial performance, showcasing its strength in sales operations management.
Pricing
Entry-Level Pricing
Clari
No pricing availableZoomInfo Sales
ZoomInfo Professional
Contact Us
1 Seat
Take prospecting to the next level with best in class contact & company data.
- Comprehensive contact & company profiles
- Quick/advanced search and exporting
- Mobile numbers & business email
Free Trial
Clari
No trial information availableZoomInfo Sales
Free Trial is available
Ratings
Meets Requirements
9.0
4,128
8.7
7,385
Ease of Use
9.1
4,197
8.8
7,466
Ease of Setup
8.6
840
8.9
2,212
Ease of Admin
8.7
603
8.7
1,487
Quality of Support
9.1
3,373
8.7
6,600
Has the product been a good partner in doing business?
9.2
596
8.6
1,503
Product Direction (% positive)
9.1
3,908
8.7
7,146
Features by Category
Data Availability
Not enough data
8.3
4328
|
Verified
Not enough data
8.5
4275
|
Verified
Not enough data
8.2
2908
|
Verified
Not enough data
7.9
418
Data Accuracy
Not enough data
7.7
4321
|
Verified
Not enough data
8.2
4241
|
Verified
Not enough data
7.9
406
Agentic AI - Sales Intelligence
Not enough data
7.3
134
Not enough data
7.6
134
Not enough data
7.3
135
Not enough data
7.4
136
Not enough data
7.3
134
Not enough data
7.6
134
Platform
Not enough data
7.8
426
Not enough data
8.6
1323
|
Verified
Not enough data
8.6
1622
|
Verified
Not enough data
8.2
1367
|
Verified
Not enough data
7.7
1057
|
Verified
Not enough data
8.2
1241
|
Verified
Features
Not enough data
8.4
3432
|
Verified
Not enough data
8.4
3441
|
Verified
Not enough data
8.0
3173
|
Verified
Not enough data
8.3
3467
|
Verified
Not enough data
8.6
4199
|
Verified
Not enough data
8.1
3344
|
Verified
Not enough data
Feature Not Available
Not enough data
8.0
2706
|
Verified
Not enough data
7.8
1250
|
Verified
Lead Intelligence
8.6
419
8.6
1269
|
Verified
8.7
483
8.7
1297
8.7
462
8.6
1279
Lead Management
8.8
437
8.6
1257
8.6
403
8.3
1220
8.9
465
8.8
1310
Marketing Campaigns
8.7
399
8.0
1105
8.6
345
7.9
1096
8.6
345
7.8
1052
8.8
406
8.0
1097
8.9
481
8.3
1149
Campaign Execution
8.3
218
8.0
1068
8.9
461
8.6
1208
8.9
433
8.5
1191
9.2
516
8.3
1149
Agentic AI - Account Data Management
8.0
10
7.7
33
8.0
10
7.6
33
8.2
10
7.3
33
7.8
10
7.4
32
8.2
10
7.4
32
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
297
|
Verified
8.0
333
7.9
326
|
Verified
8.6
466
|
Verified
7.9
325
|
Verified
8.5
463
7.7
311
|
Verified
8.0
436
|
Verified
Organization
9.1
512
|
Verified
8.3
450
8.8
473
|
Verified
8.5
472
8.7
436
|
Verified
8.5
461
|
Verified
Performance Analysis
8.3
408
|
Verified
8.3
455
8.8
481
|
Verified
8.3
450
|
Verified
Sales Analysis
8.3
384
|
Verified
8.0
441
9.2
503
|
Verified
8.3
450
Generative AI
7.0
114
7.9
263
7.1
113
7.9
263
Agentic AI - AI Sales Assistant
9.0
13
8.0
30
9.1
13
8.0
30
9.0
13
8.2
30
9.0
13
8.0
29
9.1
13
7.9
29
8.8
13
8.0
29
9.1
13
8.2
29
Integrated Workflows
9.0
875
8.1
913
|
Verified
9.4
1063
8.2
921
|
Verified
8.6
736
7.7
885
|
Verified
8.8
697
8.0
863
9.4
979
8.6
930
|
Verified
9.0
534
7.8
861
|
Verified
8.6
413
8.1
879
Repeatability and Reportability
8.9
806
8.3
890
|
Verified
9.1
913
8.3
890
|
Verified
9.1
868
8.3
873
|
Verified
8.6
649
8.1
869
8.1
364
7.4
820
AI and Automation
8.4
391
8.3
868
8.3
377
8.4
878
|
Verified
8.5
409
7.9
827
8.1
352
8.5
877
8.2
351
7.9
819
Generative AI
7.0
138
7.5
661
Agentic AI - Sales Engagement
8.3
22
7.8
60
8.1
22
8.1
60
8.4
22
8.1
59
8.2
22
8.0
60
7.9
22
7.8
59
8.1
22
7.8
58
8.0
22
8.0
60
Dialing Options
Not enough data
8.9
118
|
Verified
Not enough data
8.7
118
|
Verified
Not enough data
Not enough data
Agent Tools
Not enough data
Feature Not Available
Not enough data
8.5
113
|
Verified
Not enough data
8.4
109
|
Verified
Automation
Not enough data
8.3
100
Not enough data
Feature Not Available
Not enough data
8.5
103
Agentic AI - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
AI Capabilities - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Call Analytics
9.2
148
Not enough data
8.2
129
Not enough data
8.7
142
Not enough data
7.6
106
Not enough data
Artificial Intelligence - Conversation Intelligence
8.1
107
Not enough data
7.8
142
Not enough data
Not enough data
Not enough data
Generative AI
7.7
31
Not enough data
Agentic AI - Conversation Intelligence
6.7
5
Not enough data
6.3
5
Not enough data
6.7
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
Data Availability
Not enough data
8.5
1052
Not enough data
8.6
1051
Not enough data
7.7
711
Platform Additional Functionality
Not enough data
8.7
1016
Not enough data
8.4
760
Not enough data
8.1
704
Not enough data
8.5
787
Not enough data
8.3
796
Sales Team
8.3
183
Not enough data
7.3
163
Not enough data
7.1
164
Not enough data
Intelligence
8.1
178
Not enough data
Feature Not Available
Not enough data
7.5
165
Not enough data
Mapping
Feature Not Available
Not enough data
7.3
163
Not enough data
Agentic AI - Customer Revenue Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
8.6
1291
Not enough data
8.6
1278
|
Verified
Not enough data
8.5
1320
|
Verified
Not enough data
8.5
1244
Not enough data
8.7
1268
Agentic AI - Lead Intelligence
Not enough data
7.7
85
Lead Monitoring
Not enough data
8.8
1421
|
Verified
Not enough data
8.7
1349
|
Verified
Not enough data
8.5
1320
|
Verified
Agentic AI - Lead Capture
Not enough data
7.9
56
Not enough data
7.7
56
Data Capture
Not enough data
8.0
905
Not enough data
8.6
1284
|
Verified
Not enough data
8.1
1209
|
Verified
Not enough data
8.6
1341
|
Verified
Analytics
Not enough data
8.8
1437
|
Verified
Not enough data
8.5
1319
|
Verified
Customization
Not enough data
8.2
1162
|
Verified
Not enough data
8.2
1212
|
Verified
Not enough data
8.1
1182
|
Verified
Not enough data
8.7
1364
|
Verified
Data collection
Not enough data
8.1
645
Not enough data
8.5
770
|
Verified
Not enough data
8.5
758
|
Verified
Not enough data
8.7
795
|
Verified
Not enough data
8.7
776
|
Verified
Segment Trending
Not enough data
8.3
705
|
Verified
Not enough data
8.1
671
Not enough data
8.1
657
|
Verified
Not enough data
8.1
679
Analysis
Not enough data
8.2
703
Not enough data
8.5
740
|
Verified
Not enough data
8.6
762
|
Verified
Platform
Not enough data
8.9
831
|
Verified
Not enough data
8.7
778
|
Verified
Not enough data
7.9
673
|
Verified
Not enough data
8.4
751
|
Verified
Not enough data
8.3
706
|
Verified
Not enough data
8.4
699
|
Verified
Agentic AI - Market Intelligence
Not enough data
7.6
38
Not enough data
7.4
39
Revenue Sourcing and Forecasting
8.2
423
Not enough data
9.0
482
Not enough data
8.4
476
Not enough data
7.7
406
Not enough data
8.0
406
Not enough data
8.1
384
Not enough data
8.1
356
Not enough data
CRM Data Enrichment
7.6
401
Not enough data
7.6
414
Not enough data
7.2
383
Not enough data
Feature Not Available
Not enough data
7.1
310
Not enough data
Account Management
7.1
362
Not enough data
7.4
364
Not enough data
7.7
393
Not enough data
8.2
418
Not enough data
7.8
339
Not enough data
7.5
338
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
6.8
54
Not enough data
7.8
56
Not enough data
7.2
53
Not enough data
7.1
54
Not enough data
7.4
52
Not enough data
Integrations
7.3
87
Not enough data
8.7
95
Not enough data
8.2
88
Not enough data
7.9
87
Not enough data
9.1
92
Not enough data
Branding & Customizatio
8.5
89
Not enough data
8.6
90
Not enough data
8.2
89
Not enough data
Automatic Rules & Configurations
8.2
90
Not enough data
8.4
91
Not enough data
8.1
90
Not enough data
Agentic AI - Business Scheduling
7.5
8
Not enough data
8.1
8
Not enough data
Generative AI
Not enough data
7.7
617
Not enough data
7.4
615
Agentic AI - Email Verification
Not enough data
8.2
65
Agentic AI - Lead Mining
Not enough data
7.2
66
Not enough data
7.0
67
Agentic AI - Visitor Identification
Not enough data
8.2
25
Agentic AI - Salesforce AppExchange Apps
8.6
7
8.2
12
8.3
7
7.6
12
8.6
7
7.6
12
8.3
7
7.2
12
8.3
7
7.4
12
8.6
7
7.4
12
8.3
7
7.4
12
Agentic AI - Sales Performance Management
7.7
25
Not enough data
7.7
25
Not enough data
7.7
25
Not enough data
Incentives
7.2
112
Not enough data
8.2
261
Not enough data
6.8
117
Not enough data
7.6
113
Not enough data
Personalization
8.4
273
Not enough data
8.6
289
Not enough data
8.9
351
Not enough data
8.5
258
Not enough data
Administrative
9.0
336
Not enough data
8.7
274
Not enough data
8.7
285
Not enough data
Agentic AI - Email Tracking
7.0
11
8.3
23
6.7
10
8.1
24
7.3
10
8.3
24
7.0
10
8.2
24
6.7
10
8.5
23
7.2
10
8.3
22
7.5
10
8.7
22
Analytics
9.2
1445
8.5
509
9.1
1444
8.6
502
9.0
1353
8.6
464
Customizations
9.3
1517
8.8
511
9.3
1467
8.9
499
9.2
1460
8.7
516
9.1
1209
8.6
499
9.2
1517
8.6
506
Generative AI
7.2
168
8.2
297
Agentic AI - Sales Analytics
7.4
33
Not enough data
7.9
33
Not enough data
7.6
33
Not enough data
7.4
32
Not enough data
7.3
33
Not enough data
Data Sourcing
8.3
1132
Not enough data
8.1
1166
Not enough data
8.1
1117
Not enough data
8.7
1332
Not enough data
8.4
1145
Not enough data
Predictive Analytics
7.7
1075
Not enough data
8.3
1237
Not enough data
7.9
1122
Not enough data
8.9
1268
Not enough data
Sales Management
9.0
1318
Not enough data
Feature Not Available
Not enough data
8.3
1169
Not enough data
8.5
1293
Not enough data
Agentic AI - Outbound Call Tracking
6.7
9
7.8
15
7.0
9
8.0
15
Calling
8.7
608
8.1
286
|
Verified
8.7
604
8.6
269
|
Verified
8.9
672
8.5
288
|
Verified
8.9
691
8.5
298
|
Verified
7.5
12
8.3
13
Contacts
9.0
768
8.6
257
|
Verified
8.8
665
8.7
288
|
Verified
8.9
684
8.8
291
|
Verified
Insights
9.1
734
8.4
287
|
Verified
9.0
723
8.6
292
|
Verified
8.5
496
8.2
284
|
Verified
9.3
763
8.5
294
|
Verified
8.8
591
8.6
288
7.2
10
8.2
13
Agentic AI - Sales Coaching
8.1
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
8.5
8
Not enough data
Training
8.3
100
Not enough data
8.3
102
Not enough data
8.1
93
Not enough data
8.8
117
Not enough data
Feedback
8.8
108
Not enough data
8.3
90
Not enough data
8.2
89
Not enough data
8.3
85
Not enough data
8.4
95
Not enough data
8.4
93
Not enough data
8.3
84
Not enough data
Generative AI
7.4
30
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
8.1
18
Not enough data
8.2
18
Not enough data
7.7
17
Not enough data
7.9
18
Lead Intelligence
Not enough data
8.4
981
Not enough data
8.5
1001
Not enough data
8.4
973
Lead Management
Not enough data
8.4
914
Not enough data
8.2
653
Not enough data
8.5
927
Marketing Campaigns
Not enough data
8.2
129
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
131
Not enough data
8.0
336
Data Availability - Marketing Account Intelligence
Not enough data
8.6
73
Data Accuracy - Marketing Account Intelligence
Not enough data
8.5
73
Agentic AI - Revenue AI Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform - Revenue AI Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Clari and ZoomInfo Sales are categorized as Sales Engagement, AI Sales Assistant, Account Data Management, Outbound Call Tracking, Email Tracking, and Salesforce AppExchange Apps
Unique Categories
ZoomInfo Sales is categorized as Buyer Intent Data Providers, Sales Intelligence, Visitor Identification, Lead Mining, Lead Intelligence, Lead Capture, Marketing Account Intelligence, Email Verification, Market Intelligence, and Auto Dialer
Reviews
Reviewers' Company Size
Clari
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ZoomInfo Sales
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.5%
Information Technology and Services
20.7%
Marketing and Advertising
6.2%
Computer & Network Security
4.1%
Financial Services
3.5%
Other
38.0%
Computer Software
24.3%
Information Technology and Services
22.1%
Marketing and Advertising
4.9%
Staffing and Recruiting
4.8%
Telecommunications
3.5%
Other
40.5%
Alternatives
Discussions
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