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Compare Census and Twilio Segment 
Featured Products
At a Glance
Market Segments
Mid-Market (62.7% of reviews)
Mid-Market (47.7% of reviews)
Entry-Level Pricing
Free 1 Destination
$120 Per month
Census
Star Rating
(339)4.5 out of 5
Market Segments
Mid-Market (62.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 Destination
Free Trial is available
Browse all 3 pricing plansTwilio Segment
Star Rating
(563)4.5 out of 5
Market Segments
Mid-Market (47.7% of reviews)
Pros & Cons
Entry-Level Pricing
$120 Per month
Browse all 3 pricing plansCensus vs Twilio Segment
When assessing the two solutions, reviewers found Census easier to use and set up. Reviewers also felt that Census was easier to do business with overall. However, reviewers felt that administration of both products was equally easy.
- Reviewers felt that Twilio Segment meets the needs of their business better than Census.
- When comparing quality of ongoing product support, reviewers felt that Census is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Census over Twilio Segment.
Pricing
Entry-Level Pricing
Census
Free
Free
1 Destination
No credit card required to get started. $0, free forever.
- Unlimited free destinations: Slack, Google Sheets, Airtable, and more
- Unlimited 30-day trials of additional destinations
- Up to 2 active syncs per billable destination
Twilio Segment
Team
$120
Per month
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations
Free Trial
Census
Free Trial is available
Twilio Segment
Free Trial is available
Ratings
Meets Requirements
8.8
257
8.9
427
Ease of Use
9.0
260
8.7
429
Ease of Setup
9.0
118
8.5
245
Ease of Admin
8.9
118
8.9
237
Quality of Support
9.2
228
8.6
367
Has the product been a good partner in doing business?
9.4
116
8.8
225
Product Direction (% positive)
9.1
241
8.3
387
Features by Category
Administration
Not enough data
8.6
86
Not enough data
8.2
68
Not enough data
8.7
77
Not enough data
8.0
85
Management
Not enough data
8.2
43
Not enough data
8.5
52
Not enough data
8.6
49
Not enough data
8.1
48
Not enough data
8.6
46
Compliance
Not enough data
8.9
96
Not enough data
8.7
80
Not enough data
8.8
85
Not enough data
8.7
83
Security
Not enough data
9.0
56
Not enough data
8.4
54
Not enough data
8.9
50
Data Quality
Not enough data
8.7
99
Not enough data
9.1
98
Not enough data
9.3
98
Maintainence
Not enough data
9.0
53
Not enough data
8.7
46
Generative AI
Not enough data
7.1
7
Not enough data
7.4
7
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.1
54
Not enough data
7.8
55
Not enough data
Functionality
Feature Not Available
Not enough data
8.7
62
Not enough data
9.0
74
Not enough data
9.2
74
Not enough data
8.7
72
Not enough data
Data Sourcing
8.9
39
8.5
142
|
Verified
9.0
40
8.7
147
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
8.6
138
|
Verified
Intelligence
Feature Not Available
8.0
123
|
Verified
7.7
24
6.9
85
|
Verified
Feature Not Available
Feature Not Available
Functionality
Not enough data
9.1
27
Not enough data
8.4
18
Not enough data
8.8
26
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
9.1
25
Not enough data
9.0
26
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
29
Not enough data
9.0
27
Not enough data
9.0
28
Functionality
Not enough data
9.0
21
Not enough data
8.7
21
Not enough data
9.1
24
Not enough data
8.3
21
Not enough data
8.5
18
Not enough data
8.6
23
Not enough data
8.7
20
Not enough data
8.3
15
Not enough data
8.7
18
Development
8.7
5
Not enough data
8.0
5
Not enough data
8.7
5
Not enough data
9.2
6
Not enough data
8.6
6
Not enough data
9.2
6
Not enough data
Not enough data
Not enough data
Management
8.9
6
Not enough data
7.2
6
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
9.0
5
Not enough data
Security
9.3
5
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
Integration Options
Not enough data
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Deployment
Not enough data
Not enough data
Not enough data
Not enough data
Development
Not enough data
8.9
47
Not enough data
8.1
39
Management
Not enough data
8.0
46
Not enough data
8.6
43
Integration Options
Not enough data
8.4
23
Not enough data
8.4
23
Not enough data
8.8
39
Not enough data
8.5
20
Data Management
9.3
41
Not enough data
9.0
35
Not enough data
9.1
41
Not enough data
9.2
39
Not enough data
Agentic AI - DataOps Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.1
34
Not enough data
Feature Not Available
Not enough data
Monitoring and Management
8.4
35
Not enough data
8.6
36
Not enough data
Cloud Deployment
8.5
31
Not enough data
8.3
29
Not enough data
Generative AI
6.1
6
Not enough data
6.4
6
Not enough data
Data Management
7.9
69
7.9
7
7.4
59
8.1
7
8.4
67
6.7
7
8.7
84
8.1
6
7.7
65
6.9
6
Functionality
7.6
64
8.3
7
8.6
68
7.6
7
7.9
77
8.7
5
8.5
72
7.8
6
8.9
72
8.7
5
9.0
83
8.3
5
8.1
53
6.9
6
Security
8.4
62
8.3
5
8.3
53
7.7
5
Generative AI
5.6
9
Not enough data
Functionality
Not enough data
8.4
18
Not enough data
8.6
13
Not enough data
8.6
11
Not enough data
8.8
12
Categories
Categories
Shared Categories
Census and Twilio Segment are categorized as Reverse ETL and Customer Data Platform (CDP)
Unique Categories
Twilio Segment is categorized as Consent Management Platform (CMP), Data Subject Access Request (DSAR), Data Privacy Management, Data Governance, and E-Commerce Data Integration
Reviews
Reviewers' Company Size
Census
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Twilio Segment
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
31.6%
Information Technology and Services
22.4%
Financial Services
8.1%
Retail
4.5%
Internet
2.7%
Other
30.7%
Computer Software
21.8%
Information Technology and Services
12.9%
Financial Services
8.9%
Internet
7.3%
Marketing and Advertising
5.3%
Other
43.9%
Alternatives
Discussions
Is there a way to reduce the premium fee?
1 Comment
Official Response from Census
Hey Alaran, thanks for reaching out. You're currently on the free plan so you get one destination or 10 destination fields at no cost. Great to hear you'd...Read more
How else are you using Census?
1 Comment
Official Response from Census
Hey Nikolas,
Would love other Census users to chime in, but there are lots of use cases our customers use us for :)
In fact, we recently revamped our...Read more
How to sync data from Snowflake to Salesforce.
1 Comment
Official Response from Census
Hey Shannel,
Thanks for the question. Syncing data from Snowflake to Salesforce is really simple with Census.
Here is a video showing the end to end...Read more
What is the best way to do QA of tracking implementation?
1 Comment
CR
My experience tells me that I always need to do end-to-end testing, just relying on that whenever an event ends up in segment, it will also end up in the...Read more
I used segment in different organizations as I was the one suggesting it, but then
1 Comment
AB
There is if you become a referral partner, but is an involved process with approval....Read more
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