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Best Enterprise Reverse ETL Software

Shalaka Joshi
SJ
Researched and written by Shalaka Joshi

Products classified in the overall Reverse ETL category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Reverse ETL to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Reverse ETL category.

In addition to qualifying for inclusion in the Reverse ETL Software category, to qualify for inclusion in the Enterprise Business Reverse ETL Software category, a product must have at least 10 reviews left by a reviewer from an enterprise business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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5 Listings in Enterprise Reverse ETL Software Available

(711)4.7 out of 5
Optimized for quick response
3rd Easiest To Use in Reverse ETL software
View top Consulting Services for Workato
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Workato is the enterprise orchestration platform trusted by 12,000+ global customers to move faster, innovate confidently, and lead with AI. The only vendor rated #1 in both analyst and customer revie

    Users
    • Software Engineer
    • Integration Engineer
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 43% Mid-Market
    • 35% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Workato is a low code, no code tool designed to create automation solutions and integrate systems like Zendesk and Google Sheets.
    • Users frequently mention the platform's intuitive nature, ease of use, smooth implementation, wide range of connectors, and the ability to clone or reuse recipes, which saves time and encourages safe experimentation.
    • Reviewers noted issues with transparency into cost structure, stringent constraints imposed by Workato development, difficulties with initial integration, and occasional freezing when the job-queue increases.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Workato Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    277
    Integrations
    183
    Easy Integrations
    175
    Automation
    148
    Features
    140
    Cons
    Expensive
    58
    Complexity
    55
    Data Limitations
    54
    Learning Curve
    50
    Missing Features
    46
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Workato features and usability ratings that predict user satisfaction
    9.7
    Notifications
    Average: 8.6
    9.2
    Observability
    Average: 8.8
    9.6
    API Integrations
    Average: 9.0
    9.0
    Ease of Admin
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Workato
    Company Website
    Year Founded
    2013
    HQ Location
    Mountain View, California
    Twitter
    @Workato
    3,563 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,291 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Workato is the enterprise orchestration platform trusted by 12,000+ global customers to move faster, innovate confidently, and lead with AI. The only vendor rated #1 in both analyst and customer revie

Users
  • Software Engineer
  • Integration Engineer
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 43% Mid-Market
  • 35% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Workato is a low code, no code tool designed to create automation solutions and integrate systems like Zendesk and Google Sheets.
  • Users frequently mention the platform's intuitive nature, ease of use, smooth implementation, wide range of connectors, and the ability to clone or reuse recipes, which saves time and encourages safe experimentation.
  • Reviewers noted issues with transparency into cost structure, stringent constraints imposed by Workato development, difficulties with initial integration, and occasional freezing when the job-queue increases.
Workato Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
277
Integrations
183
Easy Integrations
175
Automation
148
Features
140
Cons
Expensive
58
Complexity
55
Data Limitations
54
Learning Curve
50
Missing Features
46
Workato features and usability ratings that predict user satisfaction
9.7
Notifications
Average: 8.6
9.2
Observability
Average: 8.8
9.6
API Integrations
Average: 9.0
9.0
Ease of Admin
Average: 8.9
Seller Details
Seller
Workato
Company Website
Year Founded
2013
HQ Location
Mountain View, California
Twitter
@Workato
3,563 Twitter followers
LinkedIn® Page
www.linkedin.com
1,291 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    GrowthLoop is a Compound Marketing Engine. It drives compound marketing growth by accelerating the marketing cycle, using Agentic AI powered by your first-party data. It accelerates today’s sl

    Users
    No information available
    Industries
    • Sports
    • Marketing and Advertising
    Market Segment
    • 60% Enterprise
    • 32% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • GrowthLoop Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    55
    Customer Support
    48
    Features
    27
    Automation Efficiency
    19
    Easy Integration
    17
    Cons
    Learning Curve
    6
    Slow Performance
    5
    UX Improvement
    5
    Data Management
    4
    Error Reporting
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • GrowthLoop features and usability ratings that predict user satisfaction
    8.3
    Notifications
    Average: 8.6
    8.6
    Observability
    Average: 8.8
    9.4
    API Integrations
    Average: 9.0
    9.3
    Ease of Admin
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2015
    HQ Location
    San Francisco, US
    Twitter
    @growthloop
    66 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    93 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

GrowthLoop is a Compound Marketing Engine. It drives compound marketing growth by accelerating the marketing cycle, using Agentic AI powered by your first-party data. It accelerates today’s sl

Users
No information available
Industries
  • Sports
  • Marketing and Advertising
Market Segment
  • 60% Enterprise
  • 32% Mid-Market
GrowthLoop Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
55
Customer Support
48
Features
27
Automation Efficiency
19
Easy Integration
17
Cons
Learning Curve
6
Slow Performance
5
UX Improvement
5
Data Management
4
Error Reporting
4
GrowthLoop features and usability ratings that predict user satisfaction
8.3
Notifications
Average: 8.6
8.6
Observability
Average: 8.8
9.4
API Integrations
Average: 9.0
9.3
Ease of Admin
Average: 8.9
Seller Details
Company Website
Year Founded
2015
HQ Location
San Francisco, US
Twitter
@growthloop
66 Twitter followers
LinkedIn® Page
www.linkedin.com
93 employees on LinkedIn®

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(562)4.5 out of 5
15th Easiest To Use in Reverse ETL software
View top Consulting Services for Twilio Segment
Save to My Lists
Entry Level Price:$120 Per month
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Twilio Segment is the world’s leading Customer Data Platform (CDP). Our platform provides companies with the data foundation that they need to put their customers at the heart of every decision. Using

    Users
    • Product Manager
    • Software Engineer
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 47% Mid-Market
    • 42% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Twilio Segment Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Easy Integration
    5
    Easy Integrations
    5
    Integration Capabilities
    5
    Ease of Use
    4
    Integrations
    4
    Cons
    Expensive
    5
    Pricing Issues
    3
    Learning Curve
    2
    Poor Customer Support
    2
    Poor Interface Design
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Twilio Segment features and usability ratings that predict user satisfaction
    8.7
    Notifications
    Average: 8.6
    6.7
    Observability
    Average: 8.8
    7.8
    API Integrations
    Average: 9.0
    8.9
    Ease of Admin
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Twilio
    Year Founded
    2008
    HQ Location
    San Francisco, CA
    Twitter
    @twilio
    81,538 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    6,534 employees on LinkedIn®
    Ownership
    NYSE: TWLO
Product Description
How are these determined?Information
This description is provided by the seller.

Twilio Segment is the world’s leading Customer Data Platform (CDP). Our platform provides companies with the data foundation that they need to put their customers at the heart of every decision. Using

Users
  • Product Manager
  • Software Engineer
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 47% Mid-Market
  • 42% Small-Business
Twilio Segment Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Easy Integration
5
Easy Integrations
5
Integration Capabilities
5
Ease of Use
4
Integrations
4
Cons
Expensive
5
Pricing Issues
3
Learning Curve
2
Poor Customer Support
2
Poor Interface Design
2
Twilio Segment features and usability ratings that predict user satisfaction
8.7
Notifications
Average: 8.6
6.7
Observability
Average: 8.8
7.8
API Integrations
Average: 9.0
8.9
Ease of Admin
Average: 8.9
Seller Details
Seller
Twilio
Year Founded
2008
HQ Location
San Francisco, CA
Twitter
@twilio
81,538 Twitter followers
LinkedIn® Page
www.linkedin.com
6,534 employees on LinkedIn®
Ownership
NYSE: TWLO
(339)4.5 out of 5
Optimized for quick response
13th Easiest To Use in Reverse ETL software
View top Consulting Services for Census
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Census is the first Universal Data Platform that brings data transformation, activation, and governance into one collaborative workspace. Leading enterprises including HubSpot, Activision, Canva, Oran

    Users
    • Data Analyst
    • Analytics Engineer
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 62% Mid-Market
    • 24% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Census Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    15
    Integrations
    9
    Easy Setup
    7
    Implementation Ease
    6
    Simple
    6
    Cons
    Feature Limitations
    5
    Missing Features
    4
    Expensive
    3
    Limitations
    3
    Limited Features
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Census features and usability ratings that predict user satisfaction
    7.9
    Notifications
    Average: 8.6
    8.4
    Observability
    Average: 8.8
    8.5
    API Integrations
    Average: 9.0
    8.9
    Ease of Admin
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Fivetran
    Company Website
    Year Founded
    2012
    HQ Location
    Oakland, CA
    Twitter
    @fivetran
    5,686 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,682 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Census is the first Universal Data Platform that brings data transformation, activation, and governance into one collaborative workspace. Leading enterprises including HubSpot, Activision, Canva, Oran

Users
  • Data Analyst
  • Analytics Engineer
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 62% Mid-Market
  • 24% Small-Business
Census Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
15
Integrations
9
Easy Setup
7
Implementation Ease
6
Simple
6
Cons
Feature Limitations
5
Missing Features
4
Expensive
3
Limitations
3
Limited Features
3
Census features and usability ratings that predict user satisfaction
7.9
Notifications
Average: 8.6
8.4
Observability
Average: 8.8
8.5
API Integrations
Average: 9.0
8.9
Ease of Admin
Average: 8.9
Seller Details
Seller
Fivetran
Company Website
Year Founded
2012
HQ Location
Oakland, CA
Twitter
@fivetran
5,686 Twitter followers
LinkedIn® Page
www.linkedin.com
1,682 employees on LinkedIn®
(380)4.6 out of 5
6th Easiest To Use in Reverse ETL software
View top Consulting Services for Hightouch
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Hightouch is the leading Composable CDP and AI Agent platform that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading organ

    Users
    • Data Engineer
    • Software Engineer
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 63% Mid-Market
    • 25% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Hightouch Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    14
    Easy Integration
    10
    Data Synchronization
    9
    Integrations
    9
    Platform Integration
    9
    Cons
    Expensive
    6
    Pricing Issues
    5
    Syncing Issues
    5
    Sync Issues
    5
    Integration Issues
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Hightouch features and usability ratings that predict user satisfaction
    8.3
    Notifications
    Average: 8.6
    8.5
    Observability
    Average: 8.8
    8.9
    API Integrations
    Average: 9.0
    8.9
    Ease of Admin
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Hightouch
    Company Website
    Year Founded
    2021
    HQ Location
    San Francisco, US
    Twitter
    @HightouchData
    2,707 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    436 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Hightouch is the leading Composable CDP and AI Agent platform that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading organ

Users
  • Data Engineer
  • Software Engineer
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 63% Mid-Market
  • 25% Small-Business
Hightouch Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
14
Easy Integration
10
Data Synchronization
9
Integrations
9
Platform Integration
9
Cons
Expensive
6
Pricing Issues
5
Syncing Issues
5
Sync Issues
5
Integration Issues
4
Hightouch features and usability ratings that predict user satisfaction
8.3
Notifications
Average: 8.6
8.5
Observability
Average: 8.8
8.9
API Integrations
Average: 9.0
8.9
Ease of Admin
Average: 8.9
Seller Details
Seller
Hightouch
Company Website
Year Founded
2021
HQ Location
San Francisco, US
Twitter
@HightouchData
2,707 Twitter followers
LinkedIn® Page
www.linkedin.com
436 employees on LinkedIn®