Best Enterprise Reverse ETL Software

How Many Reverse ETL Software Products Does G2 Track?

Total Products under this Category: 48

Category Stats (Nov 2026)

  • Average Rating: 4.57/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Peliqan (+0.14%) - Among all products in this category, Peliqan recorded the largest rating increase compared to last month

Last updated: November 12, 2026

How Does G2 Rank Reverse ETL Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 5,800+ Authentic Reviews
  • 48+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Reverse ETL Software

G2 Grid® for Reverse ETL Software plotting products by satisfaction and market presence

Highlighted products: Workato, Fivetran, Hightouch, Twilio Segment, Informatica Data Integration and Engineering, and GrowthLoop.

Underlying data: [Grid® JSON](https://www.g2.com/categories/reverse-etl/grids.json?focus%5B%5D=workato&focus%5B%5D=fivetran&focus%5B%5D=hightouch&focus%5B%5D=twilio-segment&focus%5B%5D=informatica-data-integration-and-engineering&focus%5B%5D=growthloop&segment=enterprise)

Workato

Workato is the #1-rated iPaaS and the leader in Enterprise MCP — the platform enterprises trust to unify integration, automation, and AI in one secure, cloud-native runtime. Trusted by over 12,000 customers including half the Fortune 500, Workato connects every system, process, and data source with 14,000+ pre-built connectors. What sets Workato apart: Enterprise MCP turns proven business processes into governed, agent-ready skills that any AI agent — Claude, ChatGPT, Cursor, or custom-built — can execute safely and predictably. No rip-and-replace required. Whether modernizing legacy integrations or deploying agentic AI at scale, Workato delivers the orchestration, governance, and trust needed in the enterprise.

Average Rating: 4.7/5.0

Total Reviews: 828

How Do G2 Users Rate Workato?

  • Notifications: 9.7/10 (Category avg: 8.6/10)
  • Observability: 9.1/10 (Category avg: 8.8/10)
  • API Integrations: 9.6/10 (Category avg: 9.0/10)
  • Ease of Admin: 9.0/10 (Category avg: 8.9/10)

Who Is the Company Behind Workato?

  • Seller: Workato
  • Company Website:
  • Year Founded: 2013
  • HQ Location: Mountain View, California
  • LinkedIn® Page: www.linkedin.com
    1,466 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Software Engineer, Senior Software Engineer
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 41% Medium, 34% Large

What Do G2 Reviewers Say About Workato?

AI-generated summary from verified user reviews

Pros
  • Users find the ease of use and flexibility of Workato invaluable for building automations effortlessly.
  • Users praise the easy integration capabilities of Workato with numerous prebuilt connectors for seamless workflows.
  • Users find the easy integrations with prebuilt connectors in Workato make workflow automation seamless and user-friendly.
  • Users value the easy-to-use automation features of Workato, enabling quick workflow creation for non-technical individuals.
  • Users value the intuitive drag-and-drop interface of Workato, enabling effortless workflow creation and quick automation.
Cons
  • Users find Workato's complex workflows and technical nature challenging, particularly for beginners and marketers.
  • Users find the steep learning curve of Workato challenging, requiring significant effort to navigate its complexities.
  • Users find the lack of pre-built connectors and troubleshooting tools limits Workato's usability and overall experience.
  • Users find data limitations frustrating, particularly regarding pricing and troubleshooting challenges with Workato's workflows.
  • Users find the high pricing of Workato to be a significant barrier for smaller teams, leading to frustration.

What Are Recent G2 Reviews of Workato?

What Are G2 Users Discussing About Workato?

Fivetran

Fivetran is the data foundation for AI. One platform moves, manages, and transforms data from every application, database, event stream, and file your business runs on into a governed foundation that analytics, operations, and AI can act on. Connectors deploy in minutes, run themselves, and adjust automatically when a source changes, so your data team spends its time building, not maintaining pipelines.

Average Rating: 4.3/5.0

Total Reviews: 839

How Do G2 Users Rate Fivetran?

  • Notifications: 7.9/10 (Category avg: 8.6/10)
  • Observability: 8.4/10 (Category avg: 8.8/10)
  • API Integrations: 8.5/10 (Category avg: 9.0/10)
  • Ease of Admin: 8.8/10 (Category avg: 8.9/10)

Who Is the Company Behind Fivetran?

  • Seller: Fivetran
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Oakland, CA
  • LinkedIn® Page: www.linkedin.com
    1,902 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Data Engineer, Data Analyst
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 59% Medium, 27% Small

What Do G2 Reviewers Say About Fivetran?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Fivetran, praising its intuitive interface and simple setup processes.
  • Users value Fivetran's easy setup, allowing seamless integration without needing deep technical expertise.
  • Users highlight the easy integration of Fivetran, enabling quick setup and reliable connections across platforms.
  • Users highlight the responsive and helpful customer support of Fivetran, ensuring a smooth data integration experience.
  • Users appreciate the user-friendly interface of Fivetran, making data integration and connector setup seamless and intuitive.
Cons
  • Users experience sync issues with Fivetran, leading to delays and difficulties in data management for projects.
  • Users find Fivetran to be expensive, especially for startups and small businesses with high data volumes.
  • Users face integration issues with Fivetran, particularly with costly dependencies and missing connectors for certain data sources.
  • Users express concerns about high pricing issues with Fivetran, especially as data needs grow and scale.
  • Users note the steep learning curve with Fivetran, requiring technical skills for complex queries and overcoming initial confusion.

What Are Recent G2 Reviews of Fivetran?

What Are G2 Users Discussing About Fivetran?

Hightouch

Hightouch is the leading data and Agentic Marketing Platform for modern marketing teams. Trusted by brands like Domino’s, Autotrader, cars.com, Superhuman (formerly Grammarly), and PetSmart, Hightouch helps marketers deliver personalized experiences, optimize performance, and move faster with data and AI. With Hightouch, business users can drive revenue, grow brand awareness, and maximize ROI without relying on engineering. Hightouch’s Composable Customer Data Platform (CDP), named a Leader in the 2026 Gartner® Magic Quadrant™ for Customer Data Platforms, collects behavioral data, resolves identities into unified Customer 360 profiles, builds audiences, syncs to 300+ destinations (including leading ad platforms), and measures campaign impact—directly from your cloud data warehouse. On top of this foundation, Hightouch’s Agentic Marketing Platform uses your complete data and all of the context from your marketing and advertising tools to power true end-to-end lifecycle and performance marketing across paid and owned channels. Purpose-built agents help you go from analyzing campaign performance, to ideating new campaigns, to generating creative, to building segments and cross-channel journeys, to activating audiences and optimization signals back into your ad platforms and downstream tools—often in minutes instead of weeks. Hightouch is built for security, compliance, and scale. Your data stays in your environment—Hightouch never becomes a system of record—and the platform meets SOC 2 Type II, HIPAA, ISO-27001, GDPR, CCPA, and Privacy Shield standards, so even the most regulated organizations can confidently use customer data to power marketing. This approach gives global teams a single, trusted foundation for activation while preserving strong governance, clear audit trails, and regional data residency requirements.

Average Rating: 4.6/5.0

Total Reviews: 424

How Do G2 Users Rate Hightouch?

  • Notifications: 8.3/10 (Category avg: 8.6/10)
  • Observability: 8.5/10 (Category avg: 8.8/10)
  • API Integrations: 8.9/10 (Category avg: 9.0/10)
  • Ease of Admin: 9.0/10 (Category avg: 8.9/10)

Who Is the Company Behind Hightouch?

  • Seller: Hightouch
  • Company Website:
  • Year Founded: 2021
  • HQ Location: San Francisco, US
  • LinkedIn® Page: www.linkedin.com
    636 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Data Engineer, Software Engineer
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 60% Medium, 27% Small

What Do G2 Reviewers Say About Hightouch?

AI-generated summary from verified user reviews

Pros
  • Users commend Hightouch for its ease of use, ensuring a smooth and intuitive setup experience for new users.
  • Users highlight the easy integration with Hightouch, appreciating its smooth setup and clear guidance for onboarding.
  • Users commend the responsive customer support of Hightouch, enhancing integration processes and addressing issues promptly.
  • Users appreciate the easy integrations of Hightouch, highlighting its smooth setup and intuitive user experience for developers.
  • Users find the easy setup of Hightouch intuitive, allowing rapid integration and smooth onboarding for effective data activation.
Cons
  • Users find Hightouch expensive, especially for larger organizations, leading to concerns about affordability and value.
  • Users express concerns about high pricing issues with Hightouch, particularly regarding affordability and unexpected changes to plans.
  • Users report integration issues with Hightouch, especially regarding sync times and advanced transformations requiring workarounds.
  • Users experience slow performance with Hightouch, particularly during larger data pulls, affecting usability significantly.
  • Users face syncing issues with prolonged job times and insufficient scheduling options affecting efficiency and effectiveness.

What Are Recent G2 Reviews of Hightouch?

What Are G2 Users Discussing About Hightouch?

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Twilio Segment

Twilio Segment is the world’s leading Customer Data Platform (CDP). Our platform provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Thousands of companies, including Intuit, FOX, Instacart, and Levi’s use Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences. For more information, visit https://segment.com.

Average Rating: 4.5/5.0

Total Reviews: 556

How Do G2 Users Rate Twilio Segment?

  • Notifications: 8.7/10 (Category avg: 8.6/10)
  • Observability: 6.7/10 (Category avg: 8.8/10)
  • API Integrations: 7.8/10 (Category avg: 9.0/10)
  • Ease of Admin: 8.9/10 (Category avg: 8.9/10)

Who Is the Company Behind Twilio Segment?

  • Seller: Twilio
  • Year Founded: 2008
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    7,801 employees on LinkedIn®
  • Ownership: NYSE: TWLO
  • Total Revenue (USD mm): $1,761

Who Uses This Product?

  • Who Uses This: Product Manager, Software Engineer
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 47% Medium, 42% Small

What Do G2 Reviewers Say About Twilio Segment?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Twilio Segment, enjoying simple integrations and straightforward setup for data management.
  • Users appreciate the easy integration of Twilio Segment, enabling quick connections to multiple data sources without engineering.
  • Users appreciate the easy integrations of Twilio Segment, enabling seamless data connections across various platforms without engineering effort.
  • Users appreciate the easy setup of Twilio Segment, making integration and data collection seamless and efficient.
  • Users praise the easy integration capabilities of Twilio Segment, enabling seamless data flow across platforms without engineering effort.
Cons
  • Users find Twilio Segment too expensive, especially for initial implementation and long-term operational costs.
  • Users find the high pricing of Twilio Segment challenging, making it less accessible for various needs and implementations.
  • Users struggle with a high learning curve for implementation, leading to challenges and costly mistakes long-term.
  • Users face poor customer support, which, coupled with implementation challenges, leads to frustration and dissatisfaction with Segment.
  • Users are frustrated with the poor interface design of Twilio Segment, which complicates functionality and reporting.

What Are Recent G2 Reviews of Twilio Segment?

What Are G2 Users Discussing About Twilio Segment?

Informatica Data Integration and Engineering

Cloud Data Integration (CDI) is a comprehensive, AI-powered ETL and ELT solution designed to easily move, transform, and synchronize data between various sources and target systems across any cloud, anywhere, at scale. Built on a modern technology stack, CDI offers easy, efficient and cost-effective data ingestion, transformation, synchronization, and replication for a multi-cloud and serverless world for everyone and everywhere. It covers diverse integration patterns, ensuring you have well-architected and seamlessly automated data pipelines for all your advanced analytics and AI needs.

Average Rating: 4.3/5.0

Total Reviews: 320

How Do G2 Users Rate Informatica Data Integration and Engineering?

  • Ease of Admin: 8.1/10 (Category avg: 8.9/10)

Who Is the Company Behind Informatica Data Integration and Engineering?

  • Seller: Informatica
  • Company Website:
  • Year Founded: 1993
  • HQ Location: Redwood City, CA
  • LinkedIn® Page: www.linkedin.com
    2,473 employees on LinkedIn®
  • Ownership: NYSE: INFA

Who Uses This Product?

  • Who Uses This: Data Engineer, Data Analyst
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 57% Large, 28% Medium

What Do G2 Reviewers Say About Informatica Data Integration and Engineering?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Informatica Data Integration, making ETL tasks manageable for both beginners and experts.
  • Users appreciate the efficiency of Informatica Data Integration, benefiting from seamless connectivity and scalable data transfers.
  • Users appreciate the robust connectivity and ease of use of Informatica Data Integration for ETL tasks.
  • Users value the time-saving access of Informatica Data Integration, enabling efficient workflows without software installation.
  • Users appreciate the automation features of Informatica CDI, enhancing their data integration workflows efficiently.
Cons
  • Users find the complexity of setup and configuration challenging, especially for newcomers to the platform.
  • Users find the complex usability of Informatica Data Integration and Engineering challenging, especially for beginners.
  • Users find debugging difficult, as it often requires significant effort and complex configurations to resolve issues effectively.
  • Users find the difficult setup process of Informatica Data Integration and Engineering challenging, especially for newcomers to the platform.
  • Users struggle with unusual error messages in Informatica, often requiring tedious troubleshooting to resolve mapping issues.

What Are Recent G2 Reviews of Informatica Data Integration and Engineering?

What Are G2 Users Discussing About Informatica Data Integration and Engineering?

GrowthLoop

GrowthLoop is a composable customer data platform (CDP) that’s powered by agentic AI and the first-party data in your cloud data warehouse. Sitting natively on your cloud warehouse, GrowthLoop accelerates the marketing cycle by eliminating the need for SQL, data copies, and engineering requests. Working alongside AI agents, teams use GrowthLoop’s intuitive UI to create precise audiences and activate those audiences across omnichannel customer journeys, measuring and improving performance through always-on analysis and reinforcement-learning driven decisioning — all with zero data movement. With GrowthLoop’s proprietary Causal Context Graph, marketers build deep knowledge from campaign experiments. Every experiment, message variation, customer action, and outcome is logged in the graph and used alongside agentic AI to optimize the next campaign based on your core KPI. GrowthLoop empowers lifecycle and commerce media network teams to: -Build audiences directly from first-party data in their cloud (BigQuery, Snowflake, Databricks, etc.). -Bring together browsing behavior, purchase data, and more into a single identity profile in your cloud warehouse to improve audience precision, optimize match rates, and increase conversion. -Create campaign creative based on your brand guidelines or custom templates and develop messaging variations based on past campaign data logged in your Causal Context Graph. -Deploy omnichannel customer journeys across any destination, including GrowthLoop-native email and SMS channels. -Run experiments and A/B tests across all channels and content types. -Measure and track campaign performance and incremental lift through always-on analysis. -Leverage Composable AI Decisioning to continuously improve campaign decisions, and determine which actions actually change customer outcomes. GrowthLoop creates a closed-loop system, one that observes customer behavior, decides what to do next, executes across channels, measures the outcome, and gets smarter with every revolution of the loop. We call this “compound marketing.” Thousands of marketers at enterprises like Whirlpool, Gopuff, Costco, Fanatics, CHG Healthcare, and professional sports leagues rely on GrowthLoop to personalize every customer touchpoint, learn with every experiment, and drive rapidly compounding results.

Average Rating: 4.7/5.0

Total Reviews: 111

How Do G2 Users Rate GrowthLoop?

  • Notifications: 8.3/10 (Category avg: 8.6/10)
  • Observability: 8.6/10 (Category avg: 8.8/10)
  • API Integrations: 9.4/10 (Category avg: 9.0/10)
  • Ease of Admin: 9.3/10 (Category avg: 8.9/10)

Who Is the Company Behind GrowthLoop?

Who Uses This Product?

  • Top Industries: Sports, Marketing and Advertising
  • Company Size: 58% Large, 33% Medium

What Do G2 Reviewers Say About GrowthLoop?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the outstanding customer support from GrowthLoop, which guides and enhances their onboarding experience effectively.
  • Users enjoy the ease of use of GrowthLoop, making audience creation and campaign management quick and efficient.
  • Users commend GrowthLoop for its efficient audience creation, outstanding support, and seamless integration capabilities.
  • Users appreciate the easy integration of GrowthLoop, allowing quick setup and efficient data utilization across platforms.
  • Users praise GrowthLoop for its effective marketing personalization, enhancing audience segmentation and driving data-driven decisions swiftly.
Cons
  • Users experience slow performance with occasional lags that hinder workflows and delay dataset refreshing.
  • Users find the learning curve for setup challenging, needing clearer guidance and coordination for optimal use.
  • Users find the UI clunky at times, particularly when creating filters with complex logic in journeys.
  • Users find the limited data export options frustrating, complicating their workflow and requiring additional support.
  • Users face challenges with error reporting, as missing notifications can hinder filter functionality and affect performance.

What Are Recent G2 Reviews of GrowthLoop?

Shalaka Joshi
SJ
Researched and written by Shalaka Joshi
Updated
Reviews & FAQs

Reviews Summary: The Best Reverse ETL Software for Enterprise Businesses

Thanks to 5011 Reverse ETL software reviews and associated data from users working for large-scale companies, at G2 we have some of the most definitive data on the best Reverse ETL software for the large space. We have identified 6 individual Reverse ETL products offering the features, pricing and support that Enterprise companies look for when comparing Reverse ETL software and solutions. These reviews are generated using the qualitative and quantitative feedback from G2 members working in large-scale companies and who have used these Reverse ETL software products.

When G2 reviewers submit their Reverse ETL software reviews, they often provide information on the type of company they work for and what market segment they belong to. We break these different market segments into three distinct groups:

  • Small Business Reverse ETL Software Reviews (< 50 employees)
  • large Reverse ETL Software Reviews (51-1,000 employees)
  • Enterprise Reverse ETL Software Reviews (1,001+ employees)

large businesses have their own unique requirements when it comes to Reverse ETL software compared to small or enterprise companies. That is why these individual large-scale company Reverse ETL software reviews are especially helpful when comparing product set up, ease of use and overall cost.

Below you will find FAQs and review snippets for Reverse ETL software products that work well in large environments. These reviews are written by real G2 users working for these Enterprise companies who have real-world experience with these Reverse ETL software products.

FAQs About Reverse ETL Software for Enterprise Businesses

Q. What are the best Reverse ETL software products for large-scale businesses, according to G2 reviewers?
  • Fivetran - 4.4-stars, 79 reviews (14% from large reviewers)
  • Workato - 4.8-stars, 90 reviews (36% from large reviewers)
  • Hightouch - 4.6-stars, 44 reviews (15% from large reviewers)
  • Twilio Segment - 4.6-stars, 17 reviews (10% from large reviewers)
  • Informatica Data Integration and Engineering - 4.4-stars, 21 reviews (54% from large reviewers)
Q. What are the least-liked Reverse ETL software products for professionals at large-scale companies, based on the overall G2 rating?
  • GrowthLoop - 4.9-stars, 11 reviews (39% from large reviewers)
Q. What are the highest-rated Reverse ETL software tool features according to employees at Enterprise companies?
  • Programmed trigger of data sync - 4.7-stars
  • Incremental data sync - 4.7-stars
  • API Integrations - 4.6-stars
Q. What are the features that are rated lowest by employees at Enterprise companies?
  • Auditing - 4.1-stars
  • AI Text Generation - 4.2-stars
  • Notifications - 4.3-stars
Q. How many Reverse ETL software reviews are from users working in large companies?

262 out of all Reverse ETL software reviews on G2 are from users working in Enterprise companies (5%).

Here's What Reviewers Working at large Businesses Have to Say About Reverse ETL Software

What Enterprise Professionals Liked What Enterprise Professionals Disliked

Hevo Data: “Easy to use Easy Implementation Customer support”

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Savant Labs: “After creating large workflows, it goes slow down. Large workflows with multiple nodes and heavy data tend to slow down during execution and editing.”

Read Review

Hightouch: “The UI is clean and pretty easy to follow. It minimizes clicks and allows you to get to where you want to go efficiently.”

Read Review

Fivetran: “We have occasionally seen unexpected full reloads, which can be disruptive for high volume tables. MAR (Monthly Active Rows) pricing also lacks transparency and can quickly escalate for frequently updated datasets. In some cases, the fully managed nature of the platform limits deeper customisation.”

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Hightouch: “Hightouch is incredibly easy to set up and get your first data models and syncs going. Very fast time to value for both data and business teams. An incredibly useful tool.”

Read Review

Fivetran: “There is a known issue with Business Central connectors. We have been working with them for months trying to get it fixed or even get a timeline and we continue to be flying blind. This is pretty critical to our business and I'm sure with others using Microsoft Business Central so I wish they would be more communicative about this.”

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Recommendations To Others Problems Solved & Benefits

Workato: “If the business value of the recipe, made in Workato, would be less or equal to the cost of one - there is hardly any better alternative out there at the time being.”

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Workato: “With Workato, I have developed projects for companies in different industries, including real estate, staffing, consulting, retail, and more. I have worked on large-scale data synchronization projects, pipeline migrations, document automation, ticket creation, marketing automations, and many others. I have also fixed existing recipes, optimized high-consuming recipes, and created hundreds of new ones. Workato has helped me in many different scenarios, and I would definitely use it for all my business automation needs.”

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Workato: “Get an overview of your actual infrastructure.”

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Fivetran: “Fivetran solves the major problem of data silos and manual ETL pipeline maintenance. By seamlessly connecting sources like Google Sheets, Zoho CRM, and Google Drive directly into our data warehouse, it centralizes our data automatically while keeping sync speeds fast and reliable. One feature I absolutely love is its ability to merge and unify multiple CSV files uploaded to Google Drive into a single target table automatically. This eliminates manual file stitching and saves tons of time. Furthermore, system columns like _fivetran_synced and _fivetran_deleted give us full visibility, allowing us to track exactly when data was updated and know if any rows were deleted in source systems. Ultimately, it radically simplifies our data operations, saving engineering hours and letting us focus directly on running analytics and generating business insights.”

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Workato: “To automate your manual workflows or build and implement integrations between different systems or sync any kind of data between business verticals, entities or customers that too within record time and fewer efforts, then Workato is the best choice in the market”

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Fivetran: “I find Fivetran very easy to set up, with data ingestion requiring no code. It simplifies connecting to Snowflake. However, the cost is a bit high, and sometimes it adds transformed tables without notice, which initially caused some confusion.”

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