Best Reverse ETL Software for Small Business

How Many Reverse ETL Software Products Does G2 Track?

Total Products under this Category: 48

Category Stats (Nov 2026)

  • Average Rating: 4.57/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Peliqan (+0.14%) - Among all products in this category, Peliqan recorded the largest rating increase compared to last month

Last updated: November 12, 2026

How Does G2 Rank Reverse ETL Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 5,800+ Authentic Reviews
  • 48+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Reverse ETL Software

G2 Grid® for Reverse ETL Software plotting products by satisfaction and market presence

Highlighted products: Hightouch, Fivetran, Peliqan, Twilio Segment, Workato, Weld, Integrate.io, and Polytomic.

Underlying data: [Grid® JSON](https://www.g2.com/categories/reverse-etl/grids.json?focus%5B%5D=hightouch&focus%5B%5D=fivetran&focus%5B%5D=peliqan&focus%5B%5D=twilio-segment&focus%5B%5D=workato&focus%5B%5D=weld-weld&focus%5B%5D=integrate-io&focus%5B%5D=polytomic&segment=small-business)

Hightouch

Hightouch is the leading data and Agentic Marketing Platform for modern marketing teams. Trusted by brands like Domino’s, Autotrader, cars.com, Superhuman (formerly Grammarly), and PetSmart, Hightouch helps marketers deliver personalized experiences, optimize performance, and move faster with data and AI. With Hightouch, business users can drive revenue, grow brand awareness, and maximize ROI without relying on engineering. Hightouch’s Composable Customer Data Platform (CDP), named a Leader in the 2026 Gartner® Magic Quadrant™ for Customer Data Platforms, collects behavioral data, resolves identities into unified Customer 360 profiles, builds audiences, syncs to 300+ destinations (including leading ad platforms), and measures campaign impact—directly from your cloud data warehouse. On top of this foundation, Hightouch’s Agentic Marketing Platform uses your complete data and all of the context from your marketing and advertising tools to power true end-to-end lifecycle and performance marketing across paid and owned channels. Purpose-built agents help you go from analyzing campaign performance, to ideating new campaigns, to generating creative, to building segments and cross-channel journeys, to activating audiences and optimization signals back into your ad platforms and downstream tools—often in minutes instead of weeks. Hightouch is built for security, compliance, and scale. Your data stays in your environment—Hightouch never becomes a system of record—and the platform meets SOC 2 Type II, HIPAA, ISO-27001, GDPR, CCPA, and Privacy Shield standards, so even the most regulated organizations can confidently use customer data to power marketing. This approach gives global teams a single, trusted foundation for activation while preserving strong governance, clear audit trails, and regional data residency requirements.

Average Rating: 4.6/5.0

Total Reviews: 424

How Do G2 Users Rate Hightouch?

  • Notifications: 8.3/10 (Category avg: 8.6/10)
  • Observability: 8.5/10 (Category avg: 8.8/10)
  • API Integrations: 8.9/10 (Category avg: 9.0/10)
  • Ease of Admin: 9.0/10 (Category avg: 8.9/10)

Who Is the Company Behind Hightouch?

  • Seller: Hightouch
  • Company Website:
  • Year Founded: 2021
  • HQ Location: San Francisco, US
  • LinkedIn® Page: www.linkedin.com
    636 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Data Engineer, Software Engineer
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 60% Medium, 27% Small

What Do G2 Reviewers Say About Hightouch?

AI-generated summary from verified user reviews

Pros
  • Users commend Hightouch for its ease of use, ensuring a smooth and intuitive setup experience for new users.
  • Users highlight the easy integration with Hightouch, appreciating its smooth setup and clear guidance for onboarding.
  • Users commend the responsive customer support of Hightouch, enhancing integration processes and addressing issues promptly.
  • Users appreciate the easy integrations of Hightouch, highlighting its smooth setup and intuitive user experience for developers.
  • Users find the easy setup of Hightouch intuitive, allowing rapid integration and smooth onboarding for effective data activation.
Cons
  • Users find Hightouch expensive, especially for larger organizations, leading to concerns about affordability and value.
  • Users express concerns about high pricing issues with Hightouch, particularly regarding affordability and unexpected changes to plans.
  • Users report integration issues with Hightouch, especially regarding sync times and advanced transformations requiring workarounds.
  • Users experience slow performance with Hightouch, particularly during larger data pulls, affecting usability significantly.
  • Users face syncing issues with prolonged job times and insufficient scheduling options affecting efficiency and effectiveness.

What Are Recent G2 Reviews of Hightouch?

What Are G2 Users Discussing About Hightouch?

Peliqan

Peliqan.io is an all-in-one AI-first data integration and automation platform designed for business teams, scale-ups and consultants. Unlike traditional data tools that demand heavy engineering effort, Peliqan enables both business users and technical teams to connect, manage, and activate their data in one collaborative environment - without requiring a dedicated data engineer. With 300+ built-in connectors, Peliqan connects to databases, SaaS business applications (ERP, CRM, Accounting, HRM/ATS etc.), cloud storage, files and APIs as well as on-prem data sources. New connectors are available on demand within 5 business days. Peliqan offers one-click ELT pipelines to the built-in data warehouse, or you can bring your own data warehouse. Peliqan supports all major data warehouses. Thanks to Peliqan’s Excel add-in, business users and consultants can work with real-time data in Excel. Analysts and power users can use Peliqan’s advanced SQL editor with the support of an AI assistant to transform data and prepare business-ready data sets, which can be used in any BI tool such as Microsoft Power BI, Metabase, Tableau, Qlik, Looker etc. Users can also set up Reverse ETL flows. Developers can go even further with Peliqan’s low-code environment, with a built-in virtual AI Data Engineer, where they can: - Build & Publish interactive data apps - Automate writebacks into source systems - Publish API endpoints for data sharing - Implement custom pipelines - Build out internal AI Agents By empowering business users, analysts, consultants and developers, Peliqan dramatically reduces reliance on IT support and speeds up decision-making. Peliqan is not just an ELT data pipeline tool, it’s a complete solution for data orchestration, automation, and activation. Peliqan also acts as the data foundation for Agentic AI, ensuring that AI agents work with trusted, up-to-date 360° views of customers, products, orders, and more - at the speed of a cloud data warehouse. Peliqan’s data warehouse provides an AI-ready data layer out-of-the-box including: - Automatic vectorizing of structured and non-structured data for RAG (Retrieval-Augmented Generation) - Text-to-SQL - MCP Gateway In today’s landscape, a data warehouse is no longer just for BI - it’s the foundation for both BI and AI. With Peliqan.io, organizations can integrate, analyze, and activate their data seamlessly, empowering both humans and AI agents to make smarter, faster decisions.

Average Rating: 4.8/5.0

Total Reviews: 91

How Do G2 Users Rate Peliqan?

  • Notifications: 8.7/10 (Category avg: 8.6/10)
  • Observability: 8.8/10 (Category avg: 8.8/10)
  • API Integrations: 9.5/10 (Category avg: 9.0/10)
  • Ease of Admin: 8.7/10 (Category avg: 8.9/10)

Who Is the Company Behind Peliqan?

  • Seller: Peliqan
  • Company Website:
  • Year Founded: 2022
  • HQ Location: Gent
  • LinkedIn® Page: www.linkedin.com
    32 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 47% Small, 41% Medium

What Do G2 Reviewers Say About Peliqan?

AI-generated summary from verified user reviews

Pros
  • Users praise Peliqan for its ease of use, especially in automating data integration and simplifying setup processes.
  • Users value Peliqan's seamless integrations, enabling efficient data management and automated reporting across various platforms.
  • Users value Peliqan for its easy integrations, streamlining data connections without adding complexity to their workflows.
  • Users value Peliqan's seamless integrations and numerous connectors, enabling efficient data management and rapid development.
  • Users value Peliqan's efficient data management, enabling seamless integration and automation of supply chain processes with ease.
Cons
  • Users note a steep learning curve with Peliqan, requiring expertise in scripting and machine learning for advanced features.
  • Users note that the required technical skills for Peliqan can create a steep learning curve for beginners.
  • Users feel the need for a wider range of features, limiting the platform's functionality for advanced workflows.
  • Users find the steep learning curve of Peliqan challenging, requiring expertise in scripting and machine learning.
  • Users find the steep learning curve challenging, especially for advanced features requiring technical knowledge and experience.

What Are Recent G2 Reviews of Peliqan?

Fivetran

Fivetran is the data foundation for AI. One platform moves, manages, and transforms data from every application, database, event stream, and file your business runs on into a governed foundation that analytics, operations, and AI can act on. Connectors deploy in minutes, run themselves, and adjust automatically when a source changes, so your data team spends its time building, not maintaining pipelines.

Average Rating: 4.3/5.0

Total Reviews: 839

How Do G2 Users Rate Fivetran?

  • Notifications: 7.9/10 (Category avg: 8.6/10)
  • Observability: 8.4/10 (Category avg: 8.8/10)
  • API Integrations: 8.5/10 (Category avg: 9.0/10)
  • Ease of Admin: 8.8/10 (Category avg: 8.9/10)

Who Is the Company Behind Fivetran?

  • Seller: Fivetran
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Oakland, CA
  • LinkedIn® Page: www.linkedin.com
    1,902 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Data Engineer, Data Analyst
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 59% Medium, 27% Small

What Do G2 Reviewers Say About Fivetran?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Fivetran, praising its intuitive interface and simple setup processes.
  • Users value Fivetran's easy setup, allowing seamless integration without needing deep technical expertise.
  • Users highlight the easy integration of Fivetran, enabling quick setup and reliable connections across platforms.
  • Users highlight the responsive and helpful customer support of Fivetran, ensuring a smooth data integration experience.
  • Users appreciate the user-friendly interface of Fivetran, making data integration and connector setup seamless and intuitive.
Cons
  • Users experience sync issues with Fivetran, leading to delays and difficulties in data management for projects.
  • Users find Fivetran to be expensive, especially for startups and small businesses with high data volumes.
  • Users face integration issues with Fivetran, particularly with costly dependencies and missing connectors for certain data sources.
  • Users express concerns about high pricing issues with Fivetran, especially as data needs grow and scale.
  • Users note the steep learning curve with Fivetran, requiring technical skills for complex queries and overcoming initial confusion.

What Are Recent G2 Reviews of Fivetran?

What Are G2 Users Discussing About Fivetran?

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Twilio Segment

Twilio Segment is the world’s leading Customer Data Platform (CDP). Our platform provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Thousands of companies, including Intuit, FOX, Instacart, and Levi’s use Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences. For more information, visit https://segment.com.

Average Rating: 4.5/5.0

Total Reviews: 556

How Do G2 Users Rate Twilio Segment?

  • Notifications: 8.7/10 (Category avg: 8.6/10)
  • Observability: 6.7/10 (Category avg: 8.8/10)
  • API Integrations: 7.8/10 (Category avg: 9.0/10)
  • Ease of Admin: 8.9/10 (Category avg: 8.9/10)

Who Is the Company Behind Twilio Segment?

  • Seller: Twilio
  • Year Founded: 2008
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    7,801 employees on LinkedIn®
  • Ownership: NYSE: TWLO
  • Total Revenue (USD mm): $1,761

Who Uses This Product?

  • Who Uses This: Product Manager, Software Engineer
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 47% Medium, 42% Small

What Do G2 Reviewers Say About Twilio Segment?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Twilio Segment, enjoying simple integrations and straightforward setup for data management.
  • Users appreciate the easy integration of Twilio Segment, enabling quick connections to multiple data sources without engineering.
  • Users appreciate the easy integrations of Twilio Segment, enabling seamless data connections across various platforms without engineering effort.
  • Users appreciate the easy setup of Twilio Segment, making integration and data collection seamless and efficient.
  • Users praise the easy integration capabilities of Twilio Segment, enabling seamless data flow across platforms without engineering effort.
Cons
  • Users find Twilio Segment too expensive, especially for initial implementation and long-term operational costs.
  • Users find the high pricing of Twilio Segment challenging, making it less accessible for various needs and implementations.
  • Users struggle with a high learning curve for implementation, leading to challenges and costly mistakes long-term.
  • Users face poor customer support, which, coupled with implementation challenges, leads to frustration and dissatisfaction with Segment.
  • Users are frustrated with the poor interface design of Twilio Segment, which complicates functionality and reporting.

What Are Recent G2 Reviews of Twilio Segment?

What Are G2 Users Discussing About Twilio Segment?

Workato

Workato is the #1-rated iPaaS and the leader in Enterprise MCP — the platform enterprises trust to unify integration, automation, and AI in one secure, cloud-native runtime. Trusted by over 12,000 customers including half the Fortune 500, Workato connects every system, process, and data source with 14,000+ pre-built connectors. What sets Workato apart: Enterprise MCP turns proven business processes into governed, agent-ready skills that any AI agent — Claude, ChatGPT, Cursor, or custom-built — can execute safely and predictably. No rip-and-replace required. Whether modernizing legacy integrations or deploying agentic AI at scale, Workato delivers the orchestration, governance, and trust needed in the enterprise.

Average Rating: 4.7/5.0

Total Reviews: 828

How Do G2 Users Rate Workato?

  • Notifications: 9.7/10 (Category avg: 8.6/10)
  • Observability: 9.1/10 (Category avg: 8.8/10)
  • API Integrations: 9.6/10 (Category avg: 9.0/10)
  • Ease of Admin: 9.0/10 (Category avg: 8.9/10)

Who Is the Company Behind Workato?

  • Seller: Workato
  • Company Website:
  • Year Founded: 2013
  • HQ Location: Mountain View, California
  • LinkedIn® Page: www.linkedin.com
    1,466 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Software Engineer, Senior Software Engineer
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 41% Medium, 34% Large

What Do G2 Reviewers Say About Workato?

AI-generated summary from verified user reviews

Pros
  • Users find the ease of use and flexibility of Workato invaluable for building automations effortlessly.
  • Users praise the easy integration capabilities of Workato with numerous prebuilt connectors for seamless workflows.
  • Users find the easy integrations with prebuilt connectors in Workato make workflow automation seamless and user-friendly.
  • Users value the easy-to-use automation features of Workato, enabling quick workflow creation for non-technical individuals.
  • Users value the intuitive drag-and-drop interface of Workato, enabling effortless workflow creation and quick automation.
Cons
  • Users find Workato's complex workflows and technical nature challenging, particularly for beginners and marketers.
  • Users find the steep learning curve of Workato challenging, requiring significant effort to navigate its complexities.
  • Users find the lack of pre-built connectors and troubleshooting tools limits Workato's usability and overall experience.
  • Users find data limitations frustrating, particularly regarding pricing and troubleshooting challenges with Workato's workflows.
  • Users find the high pricing of Workato to be a significant barrier for smaller teams, leading to frustration.

What Are Recent G2 Reviews of Workato?

What Are G2 Users Discussing About Workato?

Weld

Weld delivers fresh, reliable data to your AI agents, analytics and operational tools with fully autonomous ETL pipelines. Move data from 300+ sources into BigQuery, Snowflake, Databricks and more with incremental, full and CDC replication. Build SQL models in Weld, sync them from GitHub or keep your dbt project. Everything runs in the order you define, and Weld retries what fails. Activate your models in CRMs, ad platforms and internal tools with reverse ETL, and see what needs attention before anyone asks. Weld is a data platform your agents can operate. Connect Claude, Cursor, ChatGPT or any agent that speaks MCP to query your warehouse, build models, trigger syncs and inspect pipeline runs. Your warehouse and credentials stay where they are. 300+ connectors built and maintained by Weld. 99.9% uptime. 200,000+ syncs every day. SOC 2 Type II.

Average Rating: 4.8/5.0

Total Reviews: 110

How Do G2 Users Rate Weld?

  • Notifications: 8.7/10 (Category avg: 8.6/10)
  • Observability: 9.0/10 (Category avg: 8.8/10)
  • API Integrations: 8.3/10 (Category avg: 9.0/10)
  • Ease of Admin: 9.0/10 (Category avg: 8.9/10)

Who Is the Company Behind Weld?

  • Seller: Weld
  • Company Website:
  • Year Founded: 2021
  • HQ Location: Copenhagen, DK
  • LinkedIn® Page: www.linkedin.com
    94 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO
  • Top Industries: Computer Software, Retail
  • Company Size: 58% Small, 41% Medium

What Do G2 Reviewers Say About Weld?

AI-generated summary from verified user reviews

Pros
  • Users highlight the ease of use of Weld, saving time and simplifying data management with its intuitive interface.
  • Users highlight the exceptional customer support from Weld, finding it incredibly helpful and responsive to their needs.
  • Users highlight Weld's exceptional support and seamless data integration, enhancing their ability to derive insights effortlessly.
  • Users highlight the automation capabilities of Weld, saving hours on data integration and enhancing efficiency significantly.
  • Users value the easy and efficient data integration offered by Weld, simplifying complex data management tasks significantly.
Cons
  • Users express a desire for more native connectors, noting it could enhance their integration experience with Weld.
  • Users find the limited native connectors in Weld restrictive, impacting flexibility despite its overall effectiveness.
  • Users are concerned about the lack of native connectors, impacting integration flexibility with some tools.
  • Users find Weld's limited integrations frustrating, especially with restricted connectors on the basic plan.
  • Users experience connectivity issues with Weld, as some tools lack direct connectors and require third-party solutions.

What Are Recent G2 Reviews of Weld?

Polytomic

Polytomic is a unified data movement platform that makes it easy for teams to keep all their systems in sync, data warehouses, operational databases, and SaaS applications. It supports ETL, Reverse ETL, and bi-directional sync, helping teams ensure that tools like Snowflake, Postgres, MongoDB, Salesforce, HubSpot, NetSuite, and internal apps are always aligned in real time. With Polytomic, you can: Sync from Warehouse → SaaS: Push modeled analytics into CRMs and marketing platforms. Sync from SaaS → Warehouse: Bring back usage data, leads, tickets, and revenue for analytics. Enable true two-way sync: Keep both sides current when systems need to stay fully aligned. Data teams get SQL support, logging, monitoring, and Infrastructure-as-Code. RevOps, Marketing, and Customer Success teams can configure syncs with a no-code UI, no engineering tickets required. Polytomic is built to scale with large datasets, supports Change Data Capture (CDC) for high-volume databases, and can run self-hosted for organizations with strict compliance needs. Why teams switch to Polytomic: Combines ETL, Reverse ETL, and CDC in a single platform, no multi-tool pipelines. Real bi-directional sync keeps critical systems aligned. CDC reduces load, making updates fast and cost-efficient. Self-hosted option for full data control. Fast connector velocity and responsive engineering support. Polytomic gives organizations a single, reliable way to move, sync, and manage data, so teams can trust their systems, act on insights faster, and focus on growth rather than manual pipelines.

Average Rating: 4.8/5.0

Total Reviews: 58

How Do G2 Users Rate Polytomic?

  • Notifications: 8.7/10 (Category avg: 8.6/10)
  • Observability: 9.3/10 (Category avg: 8.8/10)
  • API Integrations: 9.1/10 (Category avg: 9.0/10)
  • Ease of Admin: 9.7/10 (Category avg: 8.9/10)

Who Is the Company Behind Polytomic?

  • Seller: Polytomic
  • Company Website:
  • Year Founded: 2019
  • HQ Location: San Francisco, California
  • LinkedIn® Page: www.linkedin.com
    11 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Financial Services
  • Company Size: 57% Medium, 40% Small

What Do G2 Reviewers Say About Polytomic?

AI-generated summary from verified user reviews

Pros
  • Users rave about Polytomic's exceptional customer support, with quick responses and knowledgeable assistance for all inquiries.
  • Users value Polytomic for its seamless data synchronization across platforms, enhancing operational efficiency and reliability.
  • Users appreciate the ease of use of Polytomic, highlighting its intuitive interface and straightforward functionality.
  • Users highlight the easy integrations of Polytomic, enhancing their data syncing experience across multiple platforms seamlessly.
  • Users highlight the exceptional reliability of Polytomic, appreciating its smooth performance and outstanding support team.
Cons
  • Users noted some bug issues, but the responsive support team quickly resolved them, ensuring a positive experience.
  • Users suggest improved alerting on errors, though they appreciate the team's support in resolving issues.
  • Users note the limited connectors in Polytomic, requiring additional tools to achieve desired functionality.
  • Users report encountering software bugs, but appreciate the quick resolution from Polytomic's responsive support team.
  • Users face data limitations in Polytomic, particularly with synchronization capabilities across large Airtable bases.

What Are Recent G2 Reviews of Polytomic?

Integrate.io

Integrate.io is a low-code data pipeline platform specializing in Operational ETL so companies can automate business processes and manual data preparation. Its four core use cases focus on: 1) File data preparation and B2B data sharing 2) Preparing and loading data to CRMs and ERPs such as Salesforce, NetSuite, and HubSpot 3) Powering data products with real-time database replication 4) Transforming and centralizing data to data warehouse for analytics 5) Integrate.io MCP Server connects Claude, ChatGPT, Cursor or any MCP client to your Integrate.io ETL and Reverse ETL account, so you can manage data pipelines by describing what you want.

Average Rating: 4.4/5.0

Total Reviews: 212

How Do G2 Users Rate Integrate.io?

  • Notifications: 7.4/10 (Category avg: 8.6/10)
  • Observability: 7.8/10 (Category avg: 8.8/10)
  • API Integrations: 7.6/10 (Category avg: 9.0/10)
  • Ease of Admin: 8.7/10 (Category avg: 8.9/10)

Who Is the Company Behind Integrate.io?

Who Uses This Product?

  • Who Uses This: Data Engineer, Data Analyst
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 51% Medium, 32% Small

What Do G2 Reviewers Say About Integrate.io?

AI-generated summary from verified user reviews

Pros
  • Users find Integrate.io to be incredibly easy to use, enabling quick setup and seamless data integration.
  • Users appreciate the exceptional customer support of Integrate.io, highlighting the team's helpfulness and genuine knowledge.
  • Users value the easy integrations of Integrate.io, which simplifies data management for non-technical teams.
  • Users value the intuitive interface and extensive connector library of Integrate.io, simplifying complex data integration tasks.
  • Users value the automation capabilities of Integrate.io, enabling seamless data transfers and efficient workflow management.
Cons
  • Users face a notable learning difficulty with complex transformations, requiring time and effort to navigate effectively.
  • Users find poor documentation challenging, particularly with APIs and complex transformations, hindering effective usage.
  • Users note limited integrations with Integrate.io, affecting ease of setup and overall functionality for complex projects.
  • Users struggle with inadequate API documentation, hindering effective integration and development efforts.
  • Users note the lack of detailed API documentation, which hinders effective integration and custom workflow development.

What Are Recent G2 Reviews of Integrate.io?

What Are G2 Users Discussing About Integrate.io?

Skyvia

Skyvia is a no-code cloud data integration and data pipeline platform that enables ETL, ELT, Reverse ETL, data migration, one-way and bi-directional data sync, workflow automation, real-time connectivity, and much more. Benefits of Using Skyvia: • Cost efficiency: With affordable, flexible pricing plans for each product, Skyvia suites for businesses of any size. • Ease of Use: Based on extensive customer feedback, ease of use is Skyvia's strongest quality. • Flexibility: Skyvia provides adaptable, no-code integration tools for both basic and advanced business scenarios. • Trust: Skyvia is trusted by thousands of data-driven organizations around the globe. With a vast library of 200+ connectors, Skyvia provides seamless integration among various cloud applications, databases, and data warehouses, including Salesforce, Dynamics CRM, QuickBooks Online, SQL Server, Amazon Redshift, Google BigQuery, and others.

Average Rating: 4.8/5.0

Total Reviews: 325

How Do G2 Users Rate Skyvia?

  • Notifications: 1.7/10 (Category avg: 8.6/10)
  • Observability: 7.5/10 (Category avg: 8.8/10)
  • API Integrations: 6.7/10 (Category avg: 9.0/10)
  • Ease of Admin: 9.4/10 (Category avg: 8.9/10)

Who Is the Company Behind Skyvia?

  • Seller: Devart
  • Year Founded: 1997
  • HQ Location: Wilmington, Delaware, USA
  • LinkedIn® Page: www.linkedin.com
    252 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Marketing Specialist
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 53% Small, 40% Medium

What Do G2 Reviewers Say About Skyvia?

AI-generated summary from verified user reviews

Pros
  • Users commend the ease of use of Skyvia, enjoying smooth integrations and intuitive setup for data management.
  • Users appreciate the effortless integrations of Skyvia, emphasizing its quick setup and reliability across various tools.
  • Users value the easy setup of Skyvia, finding it quick and intuitive for seamless data integration.
  • Users praise the effortless setup of Skyvia, highlighting its quick and intuitive integration process.
  • Users value the reliability and efficiency of Skyvia for seamless data management and integration across platforms.
Cons
  • Users desire more practical examples and documentation to enhance advanced setups and streamline the onboarding process.
  • Users find the difficult setup of Skyvia challenging, often needing extra time and guidance for configurations.
  • Users note feature limitations in Skyvia, particularly regarding reporting and data insertion speed in Oracle DB.
  • Users experience a significant learning curve with Skyvia, especially for complex setups and advanced features.
  • Users find the poor documentation limiting, wishing for more practical examples to enhance advanced setups.

What Are Recent G2 Reviews of Skyvia?

What Are G2 Users Discussing About Skyvia?

Nexla

Nexla is the data connectivity layer for enterprise AI, connecting agents and applications to data systems, business applications, APIs, documents, and other enterprise sources through 1,000+ connectors. Nexla powers real-time data and actions for agents over MCP, alongside Agentic Data Integration supporting high-volume ETL, CDC, streaming, API integration, and document ingestion. With Express.dev, teams build production data pipelines conversationally, and with MCP Studio, they create task-specific, governed MCP servers. A full enterprise interface lets teams of all skill levels configure, monitor, govern, and operate integrations at scale. Try Express at https://express.dev At the core of the platform is Helix, a context engine that continuously learns from metadata, schemas, telemetry, and documentation to give agents accurate context and keep pipelines reliable. Nexla processes more than 12 trillion records annually and meets SOC 2 Type II, ISO 27001, HIPAA, and GDPR standards. Nexla is trusted by Fortune 100 enterprises including DoorDash, LiveRamp, LinkedIn, and J&J. Why teams choose Nexla ✅ Connect agents to 1,000+ systems with real-time data and actions over MCP ✅ Use bidirectional connectors out of the box, or generate new ones on demand ✅ Build production pipelines conversationally with Express.dev ✅ Create task-specific, governed MCP servers with MCP Studio ✅ Run ETL, ELT, CDC, streaming, API integration, and document ingestion on one platform, in real time or batch ✅ Work with any data type: structured, semi-structured, and unstructured ✅ Ground agents in accurate context with Helix, on a metadata-driven architecture built to scale with AI workloads ✅ Automate data quality validation, monitoring, and alerts ✅ Govern access with role-based controls, full lineage, search, and tagging for auditability Nexla is a Gartner Cool Vendor and pairs perfectly with the technologies you rely on ✅ Cloud: AWS, Azure, Google Cloud, on-premises ✅ Data platforms: Snowflake, Databricks, BigQuery, Redshift, S3, Oracle, Kafka, MongoDB, Postgres, MySQL ✅ Applications: SAP, Salesforce, NetSuite, Workday, HubSpot, Marketo, Google Ads ✅ Catalogs: Alation, Collibra, data.world ✅ Vector databases and LLMs: Pinecone and major model providers ✅ Webhooks, email, FTP, and APIs And many more Differentiators & Awards 🏆 2022-2025 Highest Rating Gartner Peer Insights™ Voice of the Customer for Data Integration Tools 🏆 G2 Fall 2026 High Performer and Momentum Leader

Average Rating: 4.6/5.0

Total Reviews: 63

How Do G2 Users Rate Nexla?

  • Ease of Admin: 8.8/10 (Category avg: 8.9/10)

Who Is the Company Behind Nexla?

  • Seller: Nexla
  • Company Website:
  • Year Founded: 2016
  • HQ Location: San Mateo, California
  • LinkedIn® Page: www.linkedin.com
    71 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Insurance
  • Company Size: 42% Medium, 33% Small

What Do G2 Reviewers Say About Nexla?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of Nexla, praising its user-friendly interface and seamless integration capabilities.
  • Users value the effortless automation in Nexla, enabling streamlined workflows and efficient data management across teams.
  • Users value the user-friendly interface of Nexla, enabling effortless management of complex data pipelines and automated flows.
  • Users praise the easy integration of Nexla, enhancing accessibility and streamlining connections across various data sources.
  • Users appreciate the ease of deployment and integration with Nexla, enabling seamless data manipulation without coding.
Cons
  • Users find the learning difficulty of Nexla challenging, particularly due to its complex features and insufficient documentation.
  • Users report slow performance with UI and searches, especially during large data processing and multiple flows.
  • Users find the difficult learning curve of Nexla challenging, especially when navigating complex features and setup.
  • Users find the learning curve steep, especially with complex features requiring prior knowledge and better documentation.
  • Users find the poor documentation of Nexla limits their understanding of advanced features and complex configurations.

What Are Recent G2 Reviews of Nexla?

What Are G2 Users Discussing About Nexla?

Shalaka Joshi
SJ
Researched and written by Shalaka Joshi
Updated
Reviews & FAQs

Reviews Summary: The Best Reverse ETL Software for Small-Business Businesses

Thanks to 5011 Reverse ETL software reviews and associated data from users working for small-sized companies, at G2 we have some of the most definitive data on the best Reverse ETL software for the smaller space. We have identified 10 individual Reverse ETL products offering the features, pricing and support that Small-Business companies look for when comparing Reverse ETL software and solutions. These reviews are generated using the qualitative and quantitative feedback from G2 members working in small-sized companies and who have used these Reverse ETL software products.

When G2 reviewers submit their Reverse ETL software reviews, they often provide information on the type of company they work for and what market segment they belong to. We break these different market segments into three distinct groups:

  • Small Business Reverse ETL Software Reviews (< 50 employees)
  • smaller Reverse ETL Software Reviews (51-1,000 employees)
  • Enterprise Reverse ETL Software Reviews (1,001+ employees)

smaller businesses have their own unique requirements when it comes to Reverse ETL software compared to small or enterprise companies. That is why these individual small-sized company Reverse ETL software reviews are especially helpful when comparing product set up, ease of use and overall cost.

Below you will find FAQs and review snippets for Reverse ETL software products that work well in smaller environments. These reviews are written by real G2 users working for these Small-Business companies who have real-world experience with these Reverse ETL software products.

FAQs About Reverse ETL Software for Small-Business Businesses

Q. What are the best Reverse ETL software products for small-sized businesses, according to G2 reviewers?
  • Hightouch - 4.5-stars, 68 reviews (23% from smaller reviewers)
  • Peliqan - 4.8-stars, 22 reviews (45% from smaller reviewers)
  • Fivetran - 4.3-stars, 142 reviews (24% from smaller reviewers)
  • Twilio Segment - 4.6-stars, 67 reviews (41% from smaller reviewers)
  • Workato - 4.8-stars, 36 reviews (15% from smaller reviewers)
Q. What are the least-liked Reverse ETL software products for professionals at small-sized companies, based on the overall G2 rating?
  • Nexla - 4.5-stars, 10 reviews (45% from smaller reviewers)
  • Polytomic - 4.7-stars, 10 reviews (43% from smaller reviewers)
  • Skyvia - 4.7-stars, 16 reviews (46% from smaller reviewers)
  • Integrate.io - 4.4-stars, 18 reviews (33% from smaller reviewers)
  • Weld - 4.9-stars, 22 reviews (48% from smaller reviewers)
Q. What are the highest-rated Reverse ETL software tool features according to employees at Small-Business companies?
  • Incremental data sync - 4.6-stars
  • Workflow Automations - 4.6-stars
  • API Integrations - 4.6-stars
Q. What are the features that are rated lowest by employees at Small-Business companies?
  • AI Text Generation - 3.9-stars
  • Debugging - 4.2-stars
  • Data audit - 4.2-stars
Q. How many Reverse ETL software reviews are from users working in smaller companies?

411 out of all Reverse ETL software reviews on G2 are from users working in Small-Business companies (8%).

Here's What Reviewers Working at smaller Businesses Have to Say About Reverse ETL Software

What Small-Business Professionals Liked What Small-Business Professionals Disliked

Hightouch: “I'm already writing SQL queries to understand users, accounts, etc. and Hightouch makes it easy to push those insights or fields from the data warehouse (Snowflake in our case) over to a CRM like HubSpot or Salesforce and also pushing information about users and accounts into our email marketing tool (Customer.io)”

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Hightouch: “After having used Hightouch for more than 2 years, they decided to completely change the conditions of us making it unaffordable, all within 2 months. And they did not communicate properly about the changes making our account completely unaccessible, and leaving us with no way to migrate our data. I would not trust them again with any of my data or any business sensitive process.”

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Fivetran: “Support has been fantastic in helping get everything up and running. It's highly customizable and straightforward to use.”

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Fivetran: “Providers break very often. It takes weeks for support to resolve such issues. It takes days for support to respond to urgent issues Some API methods have ridiculous designs, e.g. updating the schema: you have to perform 7 API calls in a row to achieve a single change in the config. There's no API versioning; requests and responses just get updated. Pricing is extreme. Self-hosted solutions, for example, Airbyte, are identical in terms of setup and maintenance efforts, but you only pay for hosting. Last, but not least, it's not fast at all.”

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Fivetran: “Fivetran offers a truly competitive solution for data integration, in particular when you're looking to connect to a source application and ingest that data into a Data Warehouse or Data Lake and to do that with minimal development/configuration/customization. The best features are: - The number of application connectors. There are hundreds of connectors to both SaaS/Web based applications such as Salesforce, Coupa, JIRA, etc as well as database and on-premise, of particular interest to us was SAP - The ease of configuration/setup to integrate to a source connection and the time taken to ingest and synch to a destination connection - The Data Change Capture (CDC) feature for many of the connectors (not all connectors offer CDC) is very slick and will easily manage INSERTS, UPDATES, DELETES in your data and track the date/time of those changes - The ability to connect to SAP and manage CDC through the database logs. This provides a minimal intrusion feature that is not reliant on many other SAP connectors/integrations which go through the API layer (RFC) - The SAP integration can ingest many of the complicated SAP objects such as long-text data/tables involving structures like pool and cluster - The easy UI that allows you to change basic configurations such as frequency of update, tables/fields required to ingest and usage/billing - Technical Support is excellent and responsive, although you probably have to be on the Business Critical support to realize this - Integration with dbt and an emerging "Marketplace" of pre-built models and transformations”

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Fivetran: “It is ridiculously slow, for the price I pay. Cannot do anything real-time for now.”

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Recommendations To Others Problems Solved & Benefits

Nexla: “yes very helpful”

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FME Platform: “I use it for data migration and for building data pipelines across various applications. It also helps me bring together manual scripting tasks in one place and automate workflows, which makes the overall process more consistent and easier to manage. For example - Migration of database to schema, from On prem to Azure delta lake, from AWS to Azure, automatic data update through APIs. Creating object detection pipelines.”

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Twilio Segment: “Share more B2B user cases”

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Hightouch: “Hightouch eliminates operational friction and headcount dependency, allowing marketers to independently generate audiences, analyze performance, and launch campaigns.”

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Fivetran: “It is easy to try this tool before you buy. The value is inherently clear once you use the tool.”

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Hightouch: “Hightouch eliminates delays in launching CRM campaigns by reducing dependency on data engineers, offers a visual segment builder intuitive for nontechnical users.”

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