Best Reverse ETL Software for Small Business

Shalaka Joshi
SJ
Researched and written by Shalaka Joshi

Products classified in the overall Reverse ETL category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Reverse ETL to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Reverse ETL category.

In addition to qualifying for inclusion in the Reverse ETL Software category, to qualify for inclusion in the Small Business Reverse ETL Software category, a product must have at least 10 reviews left by a reviewer from a small business.

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Best Reverse ETL Software At A Glance

Best for Small Businesses:
Workato
Workato
Best for Mid-Market:
Workato
Workato
Best for Enterprise:
Workato
Workato
Highest User Satisfaction:
Workato
Workato
Best Free Software:
Hightouch
Hightouch
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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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8 Listings in Small Business Reverse ETL Available

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    G2 Score

Workato

(752)4.7 out of 5
Entry Level Price:Free
3rd Easiest To Use in Reverse ETL software
View top Consulting Services for Workato
OverviewPros and Cons
Product Description

Workato is the #1-rated iPaaS and the leader in Enterprise MCP — the platform enterprises trust to unify integration, automation, and AI in one secure, cloud-native runtime. Trusted by over 12,000 cus

Users: Software Engineer, Senior Software Engineer · Industries: Computer Software, Information Technology and Services · Market Segment: 43% Mid-Market, 33% Enterprise
User Sentiment

Reviewers like Workato's user-friendly interface, powerful automation capabilities, and the ability to create complex automations with minimal effort, which speeds up workflow setup and reduces errors. Users reported that Workato's high pricing and steep learning curve for complex logic can be barriers for smaller teams, and its complex workflows can be hard to manage.

Pros and ConsUser Satisfaction
ProsEase of Use, Integrations, Easy Integrations, Automation, Features
ConsComplexity, Learning Curve, Missing Features, Data Limitations, Expensive
User SatisfactionSeller Details
Workato features and usability ratings that predict user satisfaction
9.7
Notifications
Average: 8.6
9.2
Observability
Average: 8.8
9.6
API Integrations
Average: 9.1
9.0
Ease of Admin
Average: 8.9
Seller Details
Year Founded
2013
HQ Location
Mountain View, California
Company Website
https://www.workato.com
Twitter
@Workato
LinkedIn® Page
https://www.linkedin.com/company/3675685

Hightouch

(388)4.6 out of 5
Entry Level Price:Free
4th Easiest To Use in Reverse ETL software
View top Consulting Services for Hightouch
OverviewPros and Cons
Product Description

Hightouch is the leading data and Agentic Marketing Platform for modern marketing teams. Trusted by brands like Domino’s, Autotrader, cars.com, Superhuman (formerly Grammarly), and PetSmart, Hightouch

Users: Data Engineer, Software Engineer · Industries: Computer Software, Information Technology and Services · Market Segment: 63% Mid-Market, 25% Small-Business
Pros and ConsUser Satisfaction
ProsEase of Use, Easy Integration, Customer Support, Easy Integrations, Easy Setup
ConsExpensive, Pricing Issues, Integration Issues, Slow Performance, Syncing Issues
User SatisfactionSeller Details
Hightouch features and usability ratings that predict user satisfaction
8.3
Notifications
Average: 8.6
8.5
Observability
Average: 8.8
8.9
API Integrations
Average: 9.1
9.0
Ease of Admin
Average: 8.9
Seller Details
Year Founded
2021
HQ Location
San Francisco, US
Company Website
https://hightouch.com/
Twitter
@HightouchData
LinkedIn® Page
https://www.linkedin.com/company/hightouchio/
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Weld

(101)4.8 out of 5
Entry Level Price:Starting at $99.00
7th Easiest To Use in Reverse ETL software
OverviewPros and Cons
Product Description

Weld delivers an ultra-fast, secure, and reliable way to move data from all your tools, applications, and databases into cloud data warehouses, such as Snowflake, BigQuery, and Databricks. Deploy d

Users: CEO · Industries: Computer Software, Retail · Market Segment: 58% Small-Business, 41% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, Features, Automation, Data Integration
ConsLimited Connectors, Feature Limitations, Missing Features, Limited Integrations, Connectivity Issues
User SatisfactionSeller Details
Weld features and usability ratings that predict user satisfaction
8.7
Notifications
Average: 8.6
9.0
Observability
Average: 8.8
8.3
API Integrations
Average: 9.1
9.1
Ease of Admin
Average: 8.9
Seller Details
Year Founded
2021
HQ Location
Copenhagen, DK
Company Website
https://weld.app/
Twitter
@WeldHQ
LinkedIn® Page
https://www.linkedin.com/company/weldhq/

Twilio Segment

(563)4.5 out of 5
Entry Level Price:$120 Per month
13th Easiest To Use in Reverse ETL software
View top Consulting Services for Twilio Segment
OverviewPros and Cons
Product Description

Twilio Segment is the world’s leading Customer Data Platform (CDP). Our platform provides companies with the data foundation that they need to put their customers at the heart of every decision. Using

Users: Product Manager, Software Engineer · Industries: Computer Software, Information Technology and Services · Market Segment: 47% Mid-Market, 42% Small-Business
Pros and ConsUser Satisfaction
ProsEase of Use, Easy Integration, Easy Integrations, Easy Setup, Integration Capabilities
ConsExpensive, Pricing Issues, Learning Curve, Poor Customer Support, Poor Interface Design
User SatisfactionSeller Details
Twilio Segment features and usability ratings that predict user satisfaction
8.7
Notifications
Average: 8.6
6.7
Observability
Average: 8.8
7.8
API Integrations
Average: 9.1
8.9
Ease of Admin
Average: 8.9
Seller Details
Year Founded
2008
HQ Location
San Francisco, CA
Company Website
https://www.twilio.com
Twitter
@twilio
LinkedIn® Page
https://www.linkedin.com/company/twilio-inc-/
Ownership
NYSE: TWLO

Peliqan

(70)4.8 out of 5
Entry Level Price:€350.00
8th Easiest To Use in Reverse ETL software
OverviewPros and Cons
Product Description

Peliqan.io is an all-in-one AI-first data integration and automation platform designed for business teams, scale-ups and consultants. Unlike traditional data tools that demand heavy engineering effort

Industries: Computer Software, Information Technology and Services · Market Segment: 49% Mid-Market, 41% Small-Business
Pros and ConsUser Satisfaction
ProsEase of Use, Integrations, Easy Integrations, Connectors, Data Management
ConsLearning Difficulty, Required Technical Skills, Feature Limitations, Learning Curve, Steep Learning Curve
User SatisfactionSeller Details
Peliqan features and usability ratings that predict user satisfaction
8.5
Notifications
Average: 8.6
8.8
Observability
Average: 8.8
9.0
API Integrations
Average: 9.1
8.7
Ease of Admin
Average: 8.9
Seller Details
Year Founded
2022
HQ Location
Gent
Company Website
https://peliqan.io
Twitter
@Peliqan_io
LinkedIn® Page
https://www.linkedin.com/company/peliqan-data

Integrate.io

(209)4.3 out of 5
12th Easiest To Use in Reverse ETL software
OverviewPros and Cons
Product Description

Integrate.io is a low-code data pipeline platform specializing in Operational ETL so companies can automate business processes and manual data preparation. Its four core use cases focus on: 1) F

Users: Data Engineer, Data Analyst · Industries: Information Technology and Services, Computer Software · Market Segment: 50% Mid-Market, 32% Small-Business
Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, Easy Integrations, Features, Automation
ConsLearning Difficulty, Poor Documentation, Limited Integrations, API Issues, API Limitations
User SatisfactionSeller Details
Integrate.io features and usability ratings that predict user satisfaction
7.4
Notifications
Average: 8.6
7.8
Observability
Average: 8.8
7.6
API Integrations
Average: 9.1
8.7
Ease of Admin
Average: 8.9
Seller Details
Year Founded
2012
HQ Location
San Francisco, CA
Company Website
https://www.integrate.io/
Twitter
@Integrateio
LinkedIn® Page
https://www.linkedin.com/company/2709076/

Polytomic

(47)4.8 out of 5
Entry Level Price:Contact Us
2nd Easiest To Use in Reverse ETL software
View top Consulting Services for Polytomic
OverviewPros and Cons
Product Description

Polytomic is a unified data movement platform that makes it easy for teams to keep all their systems in sync—data warehouses, operational databases, and SaaS applications. It supports ETL, Reverse ETL

Industries: Computer Software, Financial Services · Market Segment: 53% Mid-Market, 45% Small-Business
Pros and ConsUser Satisfaction
ProsCustomer Support, Data Synchronization, Ease of Use, Easy Integrations, Reliability
ConsBug Issues, Error Reporting, Limited Connectors, Software Bugs, Data Limitations
User SatisfactionSeller Details
Polytomic features and usability ratings that predict user satisfaction
8.7
Notifications
Average: 8.6
9.3
Observability
Average: 8.8
9.0
API Integrations
Average: 9.1
9.7
Ease of Admin
Average: 8.9
Seller Details
Year Founded
2019
HQ Location
San Francisco, California
Company Website
https://www.polytomic.com/
Twitter
@polytomic
LinkedIn® Page
https://www.linkedin.com/company/polytomic/

Skyvia

(303)4.8 out of 5
Entry Level Price:$79.00
9th Easiest To Use in Reverse ETL software
OverviewPros and Cons
Product Description

Skyvia is a no-code cloud data integration and data pipeline platform that enables ETL, ELT, Reverse ETL, data migration, one-way and bi-directional data sync, workflow automation, real-time connectiv

Users: Chief Executive Officer, CEO · Industries: Information Technology and Services, Computer Software · Market Segment: 54% Small-Business, 36% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Easy Integrations, Easy Setup, Setup Ease, Data Management
ConsInformation Deficiency, Difficult Setup, Feature Limitations, Learning Curve, Poor Documentation
User SatisfactionSeller Details
Skyvia features and usability ratings that predict user satisfaction
1.7
Notifications
Average: 8.6
7.5
Observability
Average: 8.8
6.7
API Integrations
Average: 9.1
9.4
Ease of Admin
Average: 8.9
Seller Details
Year Founded
1997
HQ Location
Wilmington, Delaware, USA
Company Website
https://www.devart.com
Twitter
@DevartSoftware
LinkedIn® Page
https://www.linkedin.com/company/800325/
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8 Listings in Small Business Reverse ETL Available

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