[ Hightouch Reviews ](https://www.g2.com/products/hightouch/reviews) [ Hightouch Reviews ](https://www.g2.com/products/hightouch/reviews) # Hightouch Pricing Overview [Editedit](https://my.g2.com/hightouch/pricings) Free Trial ## Hightouch Pricing Key Insights Last updated on Apr 09, 2026 * * * Hightouch offers **4 pricing editions** , starting at **$0**. Hightouch pricing tiers are designed to support different usage levels and team sizes. Hightouch also offers a **free trial**. Compare the Hightouch pricing table below to figure out the best fit for your needs. Some plans may require you to contact **Hightouch** for **custom pricing**. * * * Free — $0 / Per Month Starter — $350 / Per Month Pro — $800 / Per Month Business — Contact Us Rated 4.6 / 5 \*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller. Free Free Per Month Get started for Free! No credit card required. - Up to 1 destination - Unlimited destination fields - SSO with Google Show More Starter $350.00 Per Month [Request Demo](#) Sync to 2 destinations with unlimited destination fields. - Up to 2 destinations - Unlimited destination fields - SSO with Google - 24h uptime SLA Show More Pro $800.00 Per Month [Request Demo](#) Sync to 4 destinations with unlimited destination fields. - Up to 4 destinations - Unlimited destination fields - SSO with Google - 24h uptime SLA Show More Business Contact Us [Contact Us](#) Custom # of destinations, unlimited destination fields. - Custom # of destinations - Unlimited destination fields - Other SSO, Roles, Permissions & Access Control - Custom SLA and Professional Services - Premium Destinations: Netsuite and SFMC Show More Data is priceless. Make use of yours. We price by how many destinations you sync data to. Choose from 100+ integrations & try any destination for free for 14 days. Pricing information for Hightouch is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Hightouch must be conducted with the seller. See https://hightouch.io/pricing/ for more information. Pricing information was last updated on October 09, 2024 Show More Download complete pricing list[DownloadDownload now](#) ## Hightouch Pricing FAQs Generated using AI ### Is Hightouch free, or does it offer a free trial? Yes. According to G2 data, Hightouch offers a free plan with limited features. Users can upgrade to paid plans for additional capabilities. Visit the seller's official pricing page to compare plan options and features. ### How much does Hightouch cost in 2026? According to G2 data, Hightouch pricing in 2026 starts at $350.00 and can reach $800.00 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the Hightouch's official pricing page for the most current details. ### Who is Hightouch pricing best suited for? According to G2 reviews, Hightouch's pricing is best suited for mid-market companies with established data warehouses and active data engineering teams. These organizations benefit most from the Starter and Pro tiers, using Hightouch to sync warehouse data into CRMs, marketing automation tools, and ad platforms without heavy engineering overhead. Enterprise users gravitate toward the Business tier for custom destination counts, advanced access controls, and premium integrations. G2 reviewers from small businesses and startups find the pricing challenging, particularly the gap between the free and Starter tiers, making Hightouch less ideal for budget-constrained teams with limited sync needs or early-stage data infrastructure. ### What are the key differences between the free and paid versions of Hightouch? Hightouch's free tier allows access to just one destination with unlimited destination fields and Google SSO, but lacks any uptime SLA. G2 reviewers frequently flag the free tier as increasingly restrictive, with one noting it was recently downgraded to limit continuous syncs. Hightouch's paid plans begin at $350/month for the Starter tier, unlocking two destinations and a 24-hour uptime SLA, while the Pro tier at $800/month supports four destinations. The Business tier adds custom destination counts, advanced SSO, roles and permissions, custom SLAs, professional services, and premium destinations like NetSuite and Salesforce Marketing Cloud, available via custom pricing. ### Is Hightouch considered good value for its pricing? G2 reviews of Hightouch present a nuanced value picture. High ratings averaging around 4.5 to 5 stars from mid-market and enterprise users reflect strong satisfaction, with many noting that Hightouch replaces costly in-house integrations and saves significant developer time — one G2 reviewer estimated saving roughly $50,000 in developer time in the first year. However, pricing concerns are among the most frequently cited cons across G2 reviews, particularly from small businesses and startups who find the jump from the free tier to $350/month steep. G2 reviewers comparing Hightouch to Census and Segment Personas generally found Hightouch more cost-effective, especially given its destination-based rather than field-based pricing model. ## Top-Rated Alternatives [ ![Twilio Segment](https://images.g2crowd.com/uploads/product/hd_favicon/2cc23fc6f4c2974f7ceb353c91b99af6/twilio-segment.svg "Twilio Segment") Twilio Segment 4.5/5 (555) ](https://www.g2.com/products/twilio-segment/reviews) [ ![Tealium Customer Data Hub](https://images.g2crowd.com/uploads/product/hd_favicon/24b73c0e4a43618f3d763aafd7650741/tealium-customer-data-hub.svg "Tealium Customer Data Hub") Tealium Customer Data Hub 4.3/5 (445) ](https://www.g2.com/products/tealium-customer-data-hub/reviews) [ ![Bloomreach](https://images.g2crowd.com/uploads/product/hd_favicon/acd3373828bc7684cdbada5df73826f4/bloomreach-bloomreach.svg "Bloomreach") Bloomreach 4.6/5 (760) ](https://www.g2.com/products/bloomreach-bloomreach/reviews) [ View All Alternatives ](https://www.g2.com/products/hightouch/competitors/alternatives) ## Hightouch Pricing Reviews (2) ![Marcelo D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Marcelo D.") MD Marcelo D. Enterprise (\> 1000 emp.) 3/12/2026 More Options - "Empowers Our Datalake with Seamless Data Activation" 5/5 What do you like best about Hightouch? I use Hightouch as my main data collection and CDP platform, and I love how it serves as a powerful connector for activating data to Meta, Google, Adobe, and other vendors. I appreciate that it brings customer data directly into my datalake in Databricks in real time, which avoids the creation of data silos and allows me to activate that data easily; it's like giving superpowers to my datalake. The platform complies well with cybersecurity requirements, which is critical for Financial Services, and supports IP whitelisting, private link for data connections, and access management through SSO with SCIM provisioning. I find it easy to use, and I'm happy with how the pricing scales, so it doesn't become a huge cost issue. Additionally, I enjoy that the team is very open to suggestions and feature requests. Review collected by and hosted on G2.com. What do you dislike about Hightouch? They are still growing their destination connectors, so sometimes I miss them. Also, directly connecting incoming events to a destination is possible but could be easier to do. If I want to connect incoming Hightouch events to a destination (say, Meta) I usually have to ingest such events into my datalake, and then do a reverse ETL to bring it to Meta. I would like to have a native way to bring events directly into Meta, skipping the delay of ingesting them to the datalake before doing a rETL. Easy in general, but it was a bit painful to set up private links with our Azure environment. It looks like AWS support is easier than Azure to be done. Review collected by and hosted on G2.com. What problems is Hightouch solving and how is that benefiting you? Hightouch integrates customer data into my Databricks datalake, preventing data silos. It activates data across tools in a low-code environment, leveraging first-party data efficiently. It meets our cybersecurity needs and enhances datalake capabilities for real-time data flow. Review collected by and hosted on G2.com. Show More Response from Kevin Swecker of Hightouch [Editedit](https://www.g2.com/survey_responses/hightouch-review-12474315/official_response/edit) Thanks so much for your feedback, Marcelo! Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Hideki T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hideki T.") HT Hideki T. Data Analyst/Data Engineer Small-Business (50 or fewer emp.) 3/20/2026 More Options - "Effortless Data Sync, but Costly for Small Teams" 3.5/5 What do you like best about Hightouch? I like how simple it is to write SQL queries and map them to properties or events in Hightouch. It makes handling databases with hundreds of thousands of rows much easier because I can import only the changes that are needed, which saves time and effort. The integration process is quick, allowing us to ship new integrations fast and securely. Additionally, using custom variables and business logic for segmentation directly from our databases makes the process seamless and consistent. The initial setup was very simple and easy, and I got it done within a day. Review collected by and hosted on G2.com. What do you dislike about Hightouch? Limited use for Free Tier. Unless you are ready to commit over $400/month for just a couple of connections, it's very expensive and the free tier is now very restrictive, only allowing you to run 2 syncs continuously. The recently downgraded the Free Tier use. It used to allow up to 25 syncs monthly from basic tools like Google Sheets, but now it limits you to run a maximum of 2 syncs before having to fully upgrade. At the added monthly costs, it's almost not worth it and would recommend building in-house vs using the tool. Review collected by and hosted on G2.com. What problems is Hightouch solving and how is that benefiting you? I use Hightouch to map SQL queries to properties or events, seamlessly syncing data from our warehouse to tools without re-running everything from scratch. It saves complexity by allowing incremental data changes, and simplifies using custom variables and logic. Review collected by and hosted on G2.com. Show More Response from Kevin Swecker of Hightouch [Editedit](https://www.g2.com/survey_responses/hightouch-review-12517099/official_response/edit) Thank you for your feedback, Hideki! 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