Compare Brevo Marketing Platform and Listrak 
At a Glance
Market Segments
Small-Business (84.4% of reviews)
Mid-Market (57.5% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Brevo Marketing Platform
Star Rating
(2,538)4.5 out of 5
Market Segments
Small-Business (84.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plansListrak
Star Rating
(304)4.5 out of 5
Market Segments
Mid-Market (57.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about ListrakSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Listrak excels in catering to e-commerce teams, with users highlighting its ability to tie campaigns directly to customer behavior and sales. This focus on revenue-driven features, such as reliable abandoned cart and browse abandonment flows, makes it a strong choice for businesses in the e-commerce sector.
- Users say Brevo Marketing Platform stands out for its user-friendly interface, making it easy to create engaging content with tools for adding images, videos, and clickable buttons. This simplicity helps users effectively collect data and manage bulk marketing activities across multiple channels, including email, SMS, and WhatsApp.
- According to verified reviews, Listrak receives high praise for its quality of support, with users noting a strong partnership in business operations. Reviewers appreciate the responsive assistance, which enhances their overall experience and helps them navigate the platform effectively.
- Reviewers mention that Brevo Marketing Platform shines in its ease of use, scoring higher than Listrak in this area. Users find the platform intuitive, which contributes to a smoother onboarding process and day-to-day operations, allowing them to focus more on their marketing strategies rather than technical hurdles.
- G2 reviewers highlight Listrak's robust automation capabilities, particularly for e-commerce workflows. Users commend its ability to automate key processes, which not only saves time but also drives revenue through targeted marketing efforts tailored to customer behaviors.
- Users report that while both platforms have similar star ratings, Brevo Marketing Platform benefits from a larger volume of reviews, indicating a broader user base and potentially more reliable insights. This extensive feedback helps new users gauge the platform's effectiveness across various business sizes, particularly in the small business segment.
Pricing
Entry-Level Pricing
Brevo Marketing Platform
Brevo Plus
Contact Us
For large organizations with specific needs
- Enterprise-grade security
- Advanced integrations
- Sub-account management
Listrak
No pricing availableFree Trial
Brevo Marketing Platform
Free Trial is available
Listrak
No trial information availableRatings
Meets Requirements
8.9
2,029
8.8
263
Ease of Use
9.0
2,064
8.3
264
Ease of Setup
8.8
1,373
8.1
139
Ease of Admin
9.0
1,126
8.7
122
Quality of Support
8.8
1,825
9.4
261
Has the product been a good partner in doing business?
8.9
1,075
9.4
120
Product Direction (% positive)
8.8
1,987
9.2
256
Features by Category
Sales Force Automation
8.6
99
Not enough data
8.1
90
Not enough data
8.4
90
Not enough data
8.4
89
Not enough data
8.0
85
Not enough data
8.3
86
Not enough data
7.8
84
Not enough data
7.9
77
Not enough data
7.9
77
Not enough data
Marketing Automation
9.4
109
Not enough data
9.3
99
Not enough data
8.9
91
Not enough data
8.2
85
Not enough data
Customer Support
8.6
80
Not enough data
8.5
79
Not enough data
8.5
82
Not enough data
7.9
75
Not enough data
8.3
76
Not enough data
Reporting & Analytics
8.3
87
Not enough data
8.7
86
Not enough data
8.3
72
Not enough data
Mobile & Social
7.9
73
Not enough data
8.0
70
Not enough data
7.8
72
Not enough data
Platform
8.4
120
Not enough data
8.5
113
Not enough data
8.7
115
Not enough data
8.3
108
Not enough data
7.9
104
Not enough data
8.3
104
Not enough data
9.0
113
Not enough data
8.3
103
Not enough data
Integration
8.7
96
Not enough data
8.7
89
Not enough data
8.2
87
Not enough data
Generative AI
7.3
63
Not enough data
Agentic AI - CRM
6.8
21
Not enough data
7.0
21
Not enough data
7.2
21
Not enough data
7.1
21
Not enough data
6.9
21
Not enough data
6.8
21
Not enough data
7.1
21
Not enough data
Email Marketing
9.0
1170
|
Verified
Not enough data
8.8
1240
|
Verified
Not enough data
8.7
1075
|
Verified
Not enough data
8.9
1216
|
Verified
Not enough data
9.0
1171
|
Verified
Not enough data
8.8
1163
|
Verified
Not enough data
8.5
984
|
Verified
Not enough data
8.3
660
|
Verified
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
8.3
790
|
Verified
Not enough data
8.8
1136
|
Verified
Not enough data
Generative AI
7.3
370
Not enough data
7.3
362
Not enough data
Agentic AI - Email Marketing
6.6
48
Not enough data
6.6
46
Not enough data
6.6
47
Not enough data
7.0
47
Not enough data
6.8
47
Not enough data
Integration
8.7
797
|
Verified
Not enough data
8.1
640
|
Verified
Not enough data
7.8
576
|
Verified
Not enough data
7.9
514
|
Verified
Not enough data
7.9
520
|
Verified
Not enough data
7.9
500
|
Verified
Not enough data
Email Marketing
Not enough data
8.9
179
|
Verified
Not enough data
9.2
179
|
Verified
Not enough data
9.0
178
|
Verified
Not enough data
8.9
160
|
Verified
Online Marketing
Not enough data
7.8
109
|
Verified
Not enough data
8.4
144
|
Verified
Not enough data
8.6
159
|
Verified
Not enough data
8.6
155
|
Verified
Not enough data
8.0
100
|
Verified
Lead Management
Not enough data
8.3
96
|
Verified
Not enough data
8.3
109
|
Verified
Not enough data
8.8
166
|
Verified
Not enough data
7.9
76
|
Verified
Not enough data
8.0
91
|
Verified
Not enough data
8.2
109
|
Verified
Not enough data
8.6
102
|
Verified
Not enough data
8.2
81
|
Verified
Campaign Management
Not enough data
8.6
118
|
Verified
Not enough data
7.5
74
Not enough data
7.7
82
|
Verified
Not enough data
7.5
70
Social
Not enough data
6.3
56
|
Verified
Not enough data
6.4
58
|
Verified
Not enough data
6.6
57
|
Verified
Not enough data
6.5
54
|
Verified
Not enough data
6.8
60
|
Verified
Reporting & Analytics
Not enough data
8.6
169
|
Verified
Not enough data
8.3
126
|
Verified
Not enough data
8.3
125
|
Verified
Not enough data
8.3
144
|
Verified
Not enough data
7.3
74
|
Verified
Platform
Not enough data
8.0
117
|
Verified
Not enough data
8.3
106
|
Verified
Not enough data
8.8
121
|
Verified
Not enough data
7.3
70
|
Verified
Not enough data
7.6
77
|
Verified
Not enough data
8.8
124
|
Verified
Not enough data
8.2
83
|
Verified
Agentic AI - Marketing Automation
Not enough data
5.7
7
Not enough data
6.7
6
Not enough data
6.0
7
Not enough data
6.0
7
Not enough data
6.2
7
Not enough data
6.4
7
Integration
Not enough data
8.7
122
|
Verified
Not enough data
8.3
116
|
Verified
Not enough data
7.9
98
|
Verified
Administration
8.7
413
Not enough data
8.3
399
Not enough data
8.6
385
Not enough data
8.6
380
Not enough data
8.4
320
Not enough data
8.7
361
Not enough data
Integrations
8.6
286
Not enough data
8.6
280
Not enough data
8.8
296
Not enough data
8.2
279
Not enough data
Platform
8.8
295
Not enough data
8.6
259
Not enough data
8.5
247
Not enough data
8.6
316
Not enough data
8.5
299
Not enough data
8.9
373
Not enough data
8.6
272
Not enough data
8.9
361
Not enough data
Diagnosis
8.6
459
Not enough data
8.7
508
Not enough data
8.8
555
Not enough data
8.9
517
Not enough data
Tracking
8.9
627
Not enough data
8.7
552
Not enough data
8.9
649
Not enough data
8.9
612
Not enough data
8.7
553
Not enough data
Reporting
9.0
678
Not enough data
8.7
533
Not enough data
8.8
529
Not enough data
8.8
598
Not enough data
Agentic AI - Email Deliverability
8.1
12
Not enough data
8.3
12
Not enough data
8.2
12
Not enough data
8.3
12
Not enough data
8.1
12
Not enough data
Visitor Behavior
8.3
23
Not enough data
8.5
25
Not enough data
8.4
22
Not enough data
Templates
8.3
22
Not enough data
8.5
24
Not enough data
8.2
22
Not enough data
Personalization
8.4
21
Not enough data
8.3
22
Not enough data
8.4
23
Not enough data
8.2
21
Not enough data
8.0
22
Not enough data
8.3
21
Not enough data
8.0
21
Not enough data
8.8
22
Not enough data
Multichannel
8.6
23
Not enough data
9.0
26
Not enough data
8.4
23
Not enough data
Administration
9.2
23
Not enough data
8.8
26
Not enough data
8.7
26
Not enough data
8.6
22
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.6
15
Not enough data
9.4
15
Not enough data
8.7
15
Not enough data
8.6
15
Not enough data
8.6
15
Not enough data
Analytics
8.0
14
Not enough data
8.2
15
Not enough data
Optimization
8.8
15
Not enough data
9.1
15
Not enough data
8.3
15
Not enough data
8.8
15
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.6
216
Not enough data
7.8
180
Not enough data
8.3
180
Not enough data
8.7
210
Not enough data
Edit
8.6
192
Not enough data
8.9
209
Not enough data
8.5
187
Not enough data
Logistics
8.7
198
Not enough data
8.1
175
Not enough data
8.5
179
Not enough data
8.7
180
Not enough data
Generative AI
7.2
104
Not enough data
7.2
101
Not enough data
Agentic AI - Email Template Builder
6.9
12
Not enough data
6.8
12
Not enough data
Text Messaging
8.5
142
|
Verified
9.0
77
8.5
131
|
Verified
7.7
42
8.6
143
|
Verified
9.2
70
8.4
132
|
Verified
9.0
58
8.4
133
|
Verified
8.8
69
8.2
127
|
Verified
8.7
71
8.5
63
|
Verified
8.3
74
8.5
60
8.2
58
SMS Platform
8.7
149
|
Verified
8.4
81
8.8
149
|
Verified
8.5
76
Feature Not Available
7.5
37
Feature Not Available
6.6
30
Feature Not Available
8.9
75
8.3
60
|
Verified
8.5
59
Agentic AI - SMS Marketing
7.9
7
Not enough data
7.9
7
Not enough data
7.6
7
Not enough data
8.1
7
Not enough data
7.9
7
Not enough data
7.4
7
Not enough data
Platform Basics
9.0
274
Not enough data
8.6
227
Not enough data
8.8
229
Not enough data
8.8
257
Not enough data
9.0
265
Not enough data
Platform Data
9.1
285
Not enough data
9.0
292
Not enough data
9.0
284
Not enough data
Agentic AI - Email Testing
6.0
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
7.3
8
Not enough data
Data Sourcing
Not enough data
7.7
33
|
Verified
Not enough data
7.9
31
|
Verified
Not enough data
Feature Not Available
Not enough data
7.7
34
|
Verified
Intelligence
Not enough data
8.3
37
|
Verified
Not enough data
7.1
37
|
Verified
Not enough data
7.9
36
|
Verified
Platform Interoperability
7.5(won by default)
33
Not enough data
Agentic AI - Social Media Advertising
5.8(won by default)
6
Not enough data
5.8(won by default)
6
Not enough data
5.8(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
6.0(won by default)
5
Not enough data
Not enough data
Not enough data
Social Functionality
8.1(won by default)
36
Not enough data
Campaign Management
8.7(won by default)
39
Not enough data
8.4(won by default)
39
Not enough data
8.3(won by default)
39
Not enough data
7.9(won by default)
38
Not enough data
7.9(won by default)
39
Not enough data
8.4(won by default)
39
Not enough data
8.2(won by default)
38
Not enough data
8.0(won by default)
37
Not enough data
7.8(won by default)
37
Not enough data
8.1(won by default)
36
Not enough data
8.0(won by default)
37
Not enough data
7.5(won by default)
36
Not enough data
7.5(won by default)
36
Not enough data
Targeting
8.2(won by default)
37
Not enough data
8.2(won by default)
37
Not enough data
8.0(won by default)
36
Not enough data
7.9(won by default)
35
Not enough data
Platform
7.7(won by default)
35
Not enough data
8.3(won by default)
36
Not enough data
8.4(won by default)
36
Not enough data
8.6(won by default)
35
Not enough data
8.2(won by default)
36
Not enough data
8.3(won by default)
37
Not enough data
8.1(won by default)
36
Not enough data
7.8(won by default)
35
Not enough data
8.1(won by default)
35
Not enough data
Responses
8.6
13
Not enough data
7.8
13
Not enough data
8.1
13
Not enough data
8.5
13
Not enough data
8.3
12
Not enough data
Platform
8.7
13
Not enough data
7.9
11
Not enough data
8.5
13
Not enough data
9.0
12
Not enough data
8.3
13
Not enough data
7.9
13
Not enough data
8.2
13
Not enough data
Generative AI
6.9
6
Not enough data
6.4
6
Not enough data
Page Customization
9.2
81
|
Verified
Not enough data
8.7
83
|
Verified
Not enough data
8.4
75
|
Verified
Not enough data
8.5
70
|
Verified
Not enough data
Page Optimization
8.6
66
|
Verified
Not enough data
8.8
71
|
Verified
Not enough data
8.7
68
|
Verified
Not enough data
8.4
62
|
Verified
Not enough data
Integrations
8.4
58
|
Verified
Not enough data
9.0
70
|
Verified
Not enough data
8.8
68
|
Verified
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Calendar View
7.9
18
Not enough data
8.0
18
Not enough data
Shared Calendar
7.9
17
Not enough data
7.8
17
Not enough data
Accessibility
8.1
18
Not enough data
7.8
18
Not enough data
Integration
8.1
18
Not enough data
8.1
18
Not enough data
7.9
17
Not enough data
Notifications
8.8
17
Not enough data
7.5
17
Not enough data
Generative AI
6.6
17
Not enough data
6.6
16
Not enough data
6.7
16
Not enough data
Agentic AI - Calendar
6.9
6
Not enough data
Notifications
9.3
21
Not enough data
9.6
19
Not enough data
9.7
23
Not enough data
Settings
9.3
19
Not enough data
9.2
24
Not enough data
9.2
22
Not enough data
Personalization
9.0
23
Not enough data
9.0
21
Not enough data
Integrations
8.8
16
Not enough data
8.9
19
Not enough data
8.8
14
Not enough data
8.9
18
Not enough data
8.8
20
Not enough data
Generative AI
7.5
14
Not enough data
6.9
14
Not enough data
7.4
14
Not enough data
7.3
13
Not enough data
7.1
13
Not enough data
Agentic AI - Online Appointment Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
5.9
11
Not enough data
6.1
11
Not enough data
5.9
11
Not enough data
Communication
8.6
23
Not enough data
8.7
23
Not enough data
8.6
23
Not enough data
8.3
20
Not enough data
8.1
20
Not enough data
Internal Use
8.7
43
Not enough data
8.0
24
Not enough data
8.3
23
Not enough data
8.8
22
Not enough data
8.4
19
Not enough data
7.9
23
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.1
21
Not enough data
8.6
22
Not enough data
8.2
19
Not enough data
8.7
21
Not enough data
8.5
19
Not enough data
7.3
20
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.0
21
Not enough data
8.3
20
Not enough data
7.8
18
Not enough data
7.8
20
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
6.8
17
Not enough data
7.7
18
Not enough data
7.3
18
Not enough data
7.5
18
Not enough data
6.9
18
Not enough data
6.9
18
Not enough data
7.5
18
Not enough data
Analytics
8.8
128
Not enough data
8.8
125
Not enough data
8.5
118
Not enough data
Customizations
8.7
122
Not enough data
9.2
128
Not enough data
8.7
117
Not enough data
8.7
117
Not enough data
8.9
125
Not enough data
Generative AI
7.2
99
Not enough data
Analysis
Not enough data
8.2
46
|
Verified
Not enough data
8.6
69
Not enough data
7.6
31
|
Verified
Not enough data
7.7
46
|
Verified
Campaigns
Not enough data
7.6
37
Not enough data
8.4
40
Not enough data
8.4
59
Not enough data
7.4
31
|
Verified
Not enough data
9.2
71
|
Verified
Not enough data
8.9
69
|
Verified
Engagement
Not enough data
8.7
58
|
Verified
Platform
Not enough data
8.7
63
|
Verified
Not enough data
8.5
53
Not enough data
7.9
39
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Features
8.5
24
Not enough data
8.3
21
Not enough data
8.0
16
Not enough data
9.2
25
Not enough data
7.3
16
Not enough data
8.6
23
Not enough data
Categories
Categories
Shared Categories
Brevo Marketing Platform and Listrak are categorized as SMS Marketing and Personalization
Unique Categories
Brevo Marketing Platform is categorized as Shared Inbox, Email Testing, Email Template Builder, Push Notification, E-Commerce Personalization, Email Deliverability, Chatbots, Landing Page Builders, Social Media Advertising, Email Tracking, Online Appointment Scheduling, Transactional Email, Live Chat, CRM, Calendar, Email Marketing, Appointment Reminder, and WhatsApp Marketing
Listrak is categorized as Marketing Automation, Identity Resolution, Customer Data Platform (CDP), and Mobile Marketing
Reviews
Reviewers' Company Size
Brevo Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Listrak
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.5%
Information Technology and Services
5.5%
Computer Software
4.9%
Retail
3.1%
Health, Wellness and Fitness
3.0%
Other
72.0%
Retail
36.9%
Consumer Goods
13.1%
Apparel & Fashion
9.0%
Marketing and Advertising
5.9%
Food & Beverages
5.2%
Other
30.0%
Alternatives
Discussions
How do you know where an email were opened?
4 Comments
MP
IP country and many other info can be traced through Webhook with the API.Read more
Why import contacts directly from an existing mailing list
3 Comments
LL
You can import contacts from an existing mailing list. You can upload a file csv or txt from your computer.
You can copy and paste the contacts from an...Read more
Have you ever been acquired?
1 Comment
Official Response from Listrak
No; we have not participated in any mergers or acquisition activities.Read more
Are you privately-owned?
1 Comment
Official Response from Listrak
Yes; since 1999 we’ve been privately-owned by the same team.Read more
How often do you release new features?
1 Comment
Official Response from Listrak
New features and functionalities are released daily by our in-house development team. As a privately-owned company, we enjoy the ability to innovate quickly...Read more
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