Compare Brevo Marketing Platform and lemlist 
At a Glance
Market Segments
Small-Business (84.4% of reviews)
Small-Business (85.7% of reviews)
Entry-Level Pricing
Contact Us
$87.00 Per Month
Brevo Marketing Platform
Star Rating
(2,539)4.5 out of 5
Market Segments
Small-Business (84.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing planslemlist
Star Rating
(1,453)4.6 out of 5
Market Segments
Small-Business (85.7% of reviews)
Pros & Cons
Entry-Level Pricing
$87.00 Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that the Brevo Marketing Platform excels in user-friendliness, with many users highlighting its intuitive interface and ease of use. One user mentioned, "It’s very easy to work with the tools it provides," which allows for effective data collection through features like adding images and clickable buttons.
- Users say that lemlist stands out for its campaign setup, with feedback indicating that "the campaigns are easy to set up." This simplicity is particularly beneficial for small businesses looking to streamline their marketing efforts.
- Reviewers mention that Brevo Marketing Platform offers a comprehensive approach to bulk marketing, integrating email, SMS, and WhatsApp messaging. This multi-channel capability is a significant advantage for users who want to manage various marketing activities from a single platform.
- According to verified reviews, lemlist's strength lies in its multichannel sequences, which users appreciate for providing a unified platform for domain warming and sequencing. This feature is particularly valuable for businesses focused on improving their email deliverability.
- G2 reviewers highlight that while Brevo Marketing Platform has a slightly lower score in email deliverability, it still provides solid tools for managing email lists and sending outbound emails, with users noting its effectiveness in these areas.
- Users report that both platforms have their strengths, but Brevo Marketing Platform's overall higher G2 Score reflects greater satisfaction among users, particularly in ease of setup and admin tasks, making it a strong contender for those prioritizing a smooth onboarding experience.
Pricing
Entry-Level Pricing
Brevo Marketing Platform
Brevo Plus
Contact Us
For large organizations with specific needs
- Enterprise-grade security
- Advanced integrations
- Sub-account management
lemlist
Multichannel Expert
$87.00
Per Month
For scaling businesses
- Unlimited multichannel follow-ups
- Auto LinkedIn visits, invites, & messages
- WhatsApp messages
Free Trial
Brevo Marketing Platform
Free Trial is available
lemlist
Free Trial is available
Ratings
Meets Requirements
8.9
2,030
8.8
819
Ease of Use
9.0
2,065
8.8
1,325
Ease of Setup
8.8
1,374
8.7
708
Ease of Admin
9.0
1,128
8.6
290
Quality of Support
8.8
1,826
8.9
769
Has the product been a good partner in doing business?
8.9
1,077
8.8
284
Product Direction (% positive)
8.8
1,987
9.5
798
Features by Category
Sales Force Automation
8.6
99
Not enough data
8.1
90
Not enough data
8.4
90
Not enough data
8.4
89
Not enough data
8.0
85
Not enough data
8.3
86
Not enough data
7.8
84
Not enough data
7.9
77
Not enough data
7.9
77
Not enough data
Marketing Automation
9.4
109
Not enough data
9.3
99
Not enough data
8.9
91
Not enough data
8.2
85
Not enough data
Customer Support
8.6
80
Not enough data
8.5
79
Not enough data
8.5
82
Not enough data
7.9
75
Not enough data
8.3
76
Not enough data
Reporting & Analytics
8.3
87
Not enough data
8.7
86
Not enough data
8.3
72
Not enough data
Mobile & Social
7.9
73
Not enough data
8.0
70
Not enough data
7.8
72
Not enough data
Platform
8.4
120
Not enough data
8.5
113
Not enough data
8.7
115
Not enough data
8.3
108
Not enough data
7.9
104
Not enough data
8.3
104
Not enough data
9.0
113
Not enough data
8.3
103
Not enough data
Integration
8.7
96
Not enough data
8.7
89
Not enough data
8.2
87
Not enough data
Generative AI
7.3
63
Not enough data
Agentic AI - CRM
6.8
21
Not enough data
7.0
21
Not enough data
7.2
21
Not enough data
7.1
21
Not enough data
6.9
21
Not enough data
6.8
21
Not enough data
7.1
21
Not enough data
Email Marketing
9.0
1170
|
Verified
Feature Not Available
8.8
1241
|
Verified
8.8
239
|
Verified
8.7
1075
|
Verified
Feature Not Available
8.9
1217
|
Verified
9.0
249
|
Verified
9.0
1173
|
Verified
9.2
246
|
Verified
8.8
1164
|
Verified
9.1
218
8.5
985
|
Verified
Feature Not Available
8.3
660
|
Verified
8.5
204
|
Verified
Feature Not Available
Feature Not Available
Reporting & Analytics
8.3
790
|
Verified
8.5
211
|
Verified
8.8
1136
|
Verified
8.6
234
|
Verified
Generative AI
7.3
370
7.5
107
7.3
362
7.3
103
Agentic AI - Email Marketing
6.6
48
7.7
101
6.6
46
7.7
97
6.6
47
7.9
104
7.0
47
7.7
97
6.8
47
7.6
97
Integration
8.7
797
|
Verified
8.3
213
|
Verified
8.1
640
|
Verified
7.8
201
|
Verified
7.8
576
|
Verified
7.7
203
|
Verified
7.9
514
|
Verified
7.7
204
|
Verified
7.9
520
|
Verified
7.8
195
7.9
500
|
Verified
Feature Not Available
Administration
8.7
413
Not enough data
8.3
399
Not enough data
8.6
385
Not enough data
8.6
380
Not enough data
8.4
320
Not enough data
8.7
361
Not enough data
Integrations
8.6
286
Not enough data
8.6
280
Not enough data
8.8
296
Not enough data
8.2
279
Not enough data
Platform
8.8
295
Not enough data
8.6
259
Not enough data
8.5
247
Not enough data
8.6
316
Not enough data
8.5
299
Not enough data
8.9
373
Not enough data
8.6
272
Not enough data
8.9
361
Not enough data
Lead Facilitation
Not enough data
7.9
37
Not enough data
8.1
38
Not enough data
8.3
38
Not enough data
7.7
37
Organization
Not enough data
7.7
37
Not enough data
8.2
37
Not enough data
8.4
35
Performance Analysis
Not enough data
6.7
36
Not enough data
7.7
36
Sales Analysis
Not enough data
6.9
34
Not enough data
6.7
34
Generative AI
Not enough data
8.1
31
Not enough data
8.4
31
Agentic AI - AI Sales Assistant
Not enough data
8.0
30
Not enough data
7.9
31
Not enough data
7.8
29
Not enough data
7.4
29
Not enough data
7.8
29
Not enough data
7.6
29
Not enough data
7.5
30
Diagnosis
8.6
459
7.6
126
8.7
508
8.1
127
8.8
555
7.9
126
8.9
517
8.3
127
Tracking
8.9
627
8.3
123
8.7
552
8.2
124
8.9
649
8.6
127
8.9
612
Feature Not Available
8.7
553
8.3
126
Reporting
9.0
678
8.6
129
8.7
533
8.5
127
8.8
529
8.2
125
8.8
598
7.9
123
Agentic AI - Email Deliverability
8.1
12
7.8
111
8.3
12
7.5
108
8.2
12
7.5
107
8.3
12
7.4
107
8.1
12
7.4
107
Integrated Workflows
Not enough data
8.1
558
Not enough data
8.9
622
Not enough data
7.2
509
Not enough data
8.2
568
Not enough data
7.9
515
Not enough data
7.5
477
Not enough data
7.6
463
Repeatability and Reportability
Not enough data
7.8
459
Not enough data
8.6
567
Not enough data
8.3
478
Not enough data
7.4
438
Not enough data
6.9
429
AI and Automation
Not enough data
7.6
445
Not enough data
7.6
445
Not enough data
7.6
433
Not enough data
7.1
423
Not enough data
7.0
420
Generative AI
Not enough data
7.4
414
Agentic AI - Sales Engagement
Not enough data
7.1
288
Not enough data
7.6
290
Not enough data
7.3
284
Not enough data
6.8
280
Not enough data
7.0
281
Not enough data
6.9
282
Not enough data
7.1
282
Visitor Behavior
8.3
23
Not enough data
8.5
25
Not enough data
8.4
22
Not enough data
Templates
8.3
22
Not enough data
8.5
24
Not enough data
8.2
22
Not enough data
Personalization
8.4
21
Not enough data
8.3
22
Not enough data
8.4
23
Not enough data
8.2
21
Not enough data
8.0
22
Not enough data
8.3
21
Not enough data
8.0
21
Not enough data
8.8
22
Not enough data
Multichannel
8.6
23
Not enough data
9.0
26
Not enough data
8.4
23
Not enough data
Administration
9.2
23
Not enough data
8.8
26
Not enough data
8.7
26
Not enough data
8.6
22
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.6
15
Not enough data
9.4
15
Not enough data
8.7
15
Not enough data
8.6
15
Not enough data
8.6
15
Not enough data
Analytics
8.0
14
Not enough data
8.2
15
Not enough data
Optimization
8.8
15
Not enough data
9.1
15
Not enough data
8.3
15
Not enough data
8.8
15
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.6
216
Not enough data
7.8
180
Not enough data
8.3
180
Not enough data
8.7
210
Not enough data
Edit
8.6
192
Not enough data
8.9
209
Not enough data
8.5
187
Not enough data
Logistics
8.7
198
Not enough data
8.1
175
Not enough data
8.5
179
Not enough data
8.7
180
Not enough data
Generative AI
7.2
104
Not enough data
7.2
101
Not enough data
Agentic AI - Email Template Builder
6.9
12
Not enough data
6.8
12
Not enough data
Text Messaging
8.5
142
|
Verified
Not enough data
8.5
131
|
Verified
Not enough data
8.6
143
|
Verified
Not enough data
8.4
132
|
Verified
Not enough data
8.4
133
|
Verified
Not enough data
8.2
127
|
Verified
Not enough data
8.5
63
|
Verified
Not enough data
8.5
60
Not enough data
SMS Platform
8.7
149
|
Verified
Not enough data
8.8
149
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
60
|
Verified
Not enough data
Agentic AI - SMS Marketing
7.9
7
Not enough data
7.9
7
Not enough data
7.6
7
Not enough data
8.1
7
Not enough data
7.9
7
Not enough data
7.4
7
Not enough data
Platform Basics
9.0
274
Not enough data
8.6
227
Not enough data
8.8
229
Not enough data
8.8
257
Not enough data
9.0
265
Not enough data
Platform Data
9.1
285
Not enough data
9.0
292
Not enough data
9.0
284
Not enough data
Agentic AI - Email Testing
6.0
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
7.3
8
Not enough data
Platform Interoperability
7.5(won by default)
33
Not enough data
Agentic AI - Social Media Advertising
5.8(won by default)
6
Not enough data
5.8(won by default)
6
Not enough data
5.8(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
6.0(won by default)
5
Not enough data
Not enough data
Not enough data
Social Functionality
8.1(won by default)
36
Not enough data
Campaign Management
8.7(won by default)
39
Not enough data
8.4(won by default)
39
Not enough data
8.3(won by default)
39
Not enough data
7.9(won by default)
38
Not enough data
7.9(won by default)
39
Not enough data
8.4(won by default)
39
Not enough data
8.2(won by default)
38
Not enough data
8.0(won by default)
37
Not enough data
7.8(won by default)
37
Not enough data
8.1(won by default)
36
Not enough data
8.0(won by default)
37
Not enough data
7.5(won by default)
36
Not enough data
7.5(won by default)
36
Not enough data
Targeting
8.2(won by default)
37
Not enough data
8.2(won by default)
37
Not enough data
8.0(won by default)
36
Not enough data
7.9(won by default)
35
Not enough data
Platform
7.7(won by default)
35
Not enough data
8.3(won by default)
36
Not enough data
8.4(won by default)
36
Not enough data
8.6(won by default)
35
Not enough data
8.2(won by default)
36
Not enough data
8.3(won by default)
37
Not enough data
8.1(won by default)
36
Not enough data
7.8(won by default)
35
Not enough data
8.1(won by default)
35
Not enough data
Responses
8.6
13
Not enough data
7.8
13
Not enough data
8.1
13
Not enough data
8.5
13
Not enough data
8.3
12
Not enough data
Platform
8.7
13
Not enough data
7.9
11
Not enough data
8.5
13
Not enough data
9.0
12
Not enough data
8.3
13
Not enough data
7.9
13
Not enough data
8.2
13
Not enough data
Generative AI
6.9
6
Not enough data
6.4
6
Not enough data
Page Customization
9.2
81
|
Verified
Not enough data
8.7
83
|
Verified
Not enough data
8.4
75
|
Verified
Not enough data
8.5
70
|
Verified
Not enough data
Page Optimization
8.6
66
|
Verified
Not enough data
8.8
71
|
Verified
Not enough data
8.7
68
|
Verified
Not enough data
8.4
62
|
Verified
Not enough data
Integrations
8.4
58
|
Verified
Not enough data
9.0
70
|
Verified
Not enough data
8.8
68
|
Verified
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Calendar View
7.9
18
Not enough data
8.0
18
Not enough data
Shared Calendar
7.9
17
Not enough data
7.8
17
Not enough data
Accessibility
8.1
18
Not enough data
7.8
18
Not enough data
Integration
8.1
18
Not enough data
8.1
18
Not enough data
7.9
17
Not enough data
Notifications
8.8
17
Not enough data
7.5
17
Not enough data
Generative AI
6.6
17
Not enough data
6.6
16
Not enough data
6.7
16
Not enough data
Agentic AI - Calendar
6.9
6
Not enough data
Notifications
9.3
21
Not enough data
9.6
19
Not enough data
9.7
23
Not enough data
Settings
9.3
19
Not enough data
9.2
24
Not enough data
9.2
22
Not enough data
Personalization
9.0
23
Not enough data
9.0
21
Not enough data
Integrations
8.8
16
Not enough data
8.9
19
Not enough data
8.8
14
Not enough data
8.9
18
Not enough data
8.8
20
Not enough data
Generative AI
7.5
14
Not enough data
6.9
14
Not enough data
7.4
14
Not enough data
7.3
13
Not enough data
7.1
13
Not enough data
Agentic AI - Online Appointment Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
5.9
11
Not enough data
6.1
11
Not enough data
5.9
11
Not enough data
Communication
8.6
23
Not enough data
8.7
23
Not enough data
8.6
23
Not enough data
8.3
20
Not enough data
8.1
20
Not enough data
Internal Use
8.7
43
Not enough data
8.0
24
Not enough data
8.3
23
Not enough data
8.8
22
Not enough data
8.4
19
Not enough data
7.9
23
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.1
21
Not enough data
8.6
22
Not enough data
8.2
19
Not enough data
8.7
21
Not enough data
8.5
19
Not enough data
7.3
20
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.0
21
Not enough data
8.3
20
Not enough data
7.8
18
Not enough data
7.8
20
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
6.8
17
Not enough data
7.7
18
Not enough data
7.3
18
Not enough data
7.5
18
Not enough data
6.9
18
Not enough data
6.9
18
Not enough data
7.5
18
Not enough data
Analytics
8.8
128
Not enough data
8.8
125
Not enough data
8.5
118
Not enough data
Customizations
8.7
122
Not enough data
9.2
128
Not enough data
8.7
117
Not enough data
8.7
117
Not enough data
8.9
125
Not enough data
Generative AI
7.2
99
Not enough data
Agentic AI - Outbound Call Tracking
Not enough data
7.3
23
Not enough data
7.0
22
Calling
Not enough data
7.7
27
Not enough data
6.8
28
Not enough data
7.7
29
Not enough data
7.7
28
Not enough data
7.7
28
Contacts
Not enough data
8.4
29
Not enough data
8.5
28
Not enough data
8.3
28
Insights
Not enough data
8.3
28
Not enough data
7.7
28
Not enough data
6.9
28
Not enough data
9.0
28
Not enough data
8.5
28
Not enough data
7.1
28
Features
8.5
24
Not enough data
8.3
21
Not enough data
8.0
16
Not enough data
9.2
25
Not enough data
7.3
16
Not enough data
8.6
23
Not enough data
Categories
Categories
Shared Categories
Brevo Marketing Platform and lemlist are categorized as Email Deliverability and Email Marketing
Unique Categories
Brevo Marketing Platform is categorized as Shared Inbox, Email Testing, SMS Marketing, Email Template Builder, Personalization, Push Notification, E-Commerce Personalization, Chatbots, Landing Page Builders, Social Media Advertising, Email Tracking, Online Appointment Scheduling, Transactional Email, Live Chat, CRM, Calendar, Appointment Reminder, and WhatsApp Marketing
Reviews
Reviewers' Company Size
Brevo Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
lemlist
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.5%
Information Technology and Services
5.5%
Computer Software
4.9%
Retail
3.1%
Health, Wellness and Fitness
3.0%
Other
72.1%
Computer Software
17.2%
Information Technology and Services
14.7%
Marketing and Advertising
14.3%
Consulting
5.5%
Staffing and Recruiting
4.4%
Other
43.9%
Discussions
How do you know where an email were opened?
4 Comments
MP
IP country and many other info can be traced through Webhook with the API.Read more
Why import contacts directly from an existing mailing list
3 Comments
LL
You can import contacts from an existing mailing list. You can upload a file csv or txt from your computer.
You can copy and paste the contacts from an...Read more
What is lemlist used for?
2 Comments
EM
lemlist is an email management solution that helps businesses streamline processes related to optimizing sales engagement, sending personalized emails,...Read more
lemlist has no more discussions with answers
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