Compare Attentive and Klaviyo 
At a Glance
Market Segments
Small-Business (59.6% of reviews)
Small-Business (82.1% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Attentive
Star Rating
(1,276)4.5 out of 5
Market Segments
Small-Business (59.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AttentiveKlaviyo
Star Rating
(1,309)4.6 out of 5
Market Segments
Small-Business (82.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in providing a seamless experience for email marketing, with users appreciating its ability to integrate both email and SMS marketing under one platform. One user noted, "It's very helpful to have email & SMS under one umbrella," highlighting the convenience of managing multiple channels in one place.
- Users say that Attentive stands out for its exceptional customer support, often described as "white glove service." Reviewers have expressed satisfaction with the assistance provided for optimizing campaign performance and managing user segments, making it a reliable choice for those who value strong support.
- Reviewers mention that Klaviyo's user-friendly interface and intuitive design make it easy for teams without dedicated specialists to manage their marketing campaigns. One user remarked, "I find Klaviyo easy to use," which is particularly beneficial for small businesses looking to streamline their marketing efforts.
- According to verified reviews, Attentive is praised for its effective SMS marketing capabilities, with users noting that it "streamlines workflow and is reliable." This focus on SMS campaigns makes it a strong contender for businesses prioritizing text messaging as a key marketing channel.
- G2 reviewers highlight that while Klaviyo has a higher overall satisfaction score, Attentive's ease of use is a significant advantage, with users rating it highly for its straightforward management interface. One user stated, "The interface is also very easy to use," which can be a deciding factor for teams looking for quick adoption.
- Users report that Klaviyo's robust features for email marketing, such as building and personalizing emails, receive high praise, with one user noting its "highly functional" capabilities. This makes it particularly appealing for businesses focused on enhancing their email marketing strategies.
Pricing
Entry-Level Pricing
Attentive
No pricing availableKlaviyo
No pricing availableFree Trial
Attentive
Free Trial is available
Klaviyo
Free Trial is available
Ratings
Meets Requirements
8.8
1,054
9.0
957
Ease of Use
9.1
1,063
8.6
964
Ease of Setup
8.8
789
8.5
612
Ease of Admin
8.9
415
8.9
521
Quality of Support
9.2
1,045
8.4
911
Has the product been a good partner in doing business?
9.2
420
8.9
525
Product Direction (% positive)
9.0
1,004
8.9
908
Features by Category
Email Marketing
7.2
70
9.0
558
|
Verified
7.9
66
9.3
546
|
Verified
7.5
60
8.9
502
|
Verified
7.7
59
8.9
484
|
Verified
Online Marketing
7.6
63
7.8
380
|
Verified
7.5
61
8.3
403
|
Verified
8.3
69
8.7
436
|
Verified
8.1
61
8.7
452
7.6
55
8.2
252
Lead Management
8.1
53
8.5
354
7.7
51
8.4
273
7.8
77
9.0
512
|
Verified
7.1
46
7.8
221
7.3
48
8.5
358
|
Verified
7.4
49
8.5
399
|
Verified
7.3
48
8.4
333
|
Verified
7.2
52
8.2
286
|
Verified
Campaign Management
7.9
61
8.7
348
|
Verified
7.3
45
8.0
199
7.4
48
8.1
288
|
Verified
6.9
48
7.6
198
Social
6.6
44
Feature Not Available
6.7
45
7.8
196
6.7
45
7.8
189
6.6
43
7.5
184
6.6
44
7.8
258
|
Verified
Reporting & Analytics
7.6
77
8.5
487
|
Verified
7.7
46
8.3
416
|
Verified
7.9
52
8.4
427
|
Verified
7.7
46
8.4
442
|
Verified
6.8
44
7.6
200
Platform
7.7
68
8.5
334
|
Verified
8.1
71
8.7
316
|
Verified
8.5
61
8.9
317
|
Verified
7.9
57
8.3
208
|
Verified
7.2
56
7.8
194
|
Verified
9.0
70
8.9
320
|
Verified
7.6
55
8.0
160
Agentic AI - Marketing Automation
6.7
40
6.9
26
6.9
42
7.0
25
7.0
44
7.5
25
7.0
42
7.0
23
7.2
46
6.7
25
7.0
42
7.3
25
Integration
7.7
67
8.5
323
|
Verified
7.8
67
8.6
318
|
Verified
7.5
65
8.4
264
|
Verified
Messenger
Not enough data
7.6
14
Not enough data
6.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Channels
Not enough data
6.4
13
Not enough data
7.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
6.9
13
Customers
Not enough data
8.3
14
Not enough data
7.7
14
Not enough data
7.3
13
Not enough data
6.9
13
Not enough data
6.9
14
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
8.2
29
Not enough data
8.6
30
Not enough data
8.4
32
Not enough data
8.5
31
Tracking
Not enough data
8.3
28
Not enough data
7.9
28
Not enough data
9.0
35
Not enough data
8.7
31
Not enough data
8.6
28
Reporting
Not enough data
9.1
33
Not enough data
8.7
29
Not enough data
8.7
29
Not enough data
8.4
27
Agentic AI - Email Deliverability
Not enough data
8.2
14
Not enough data
8.1
15
Not enough data
8.0
14
Not enough data
7.3
14
Not enough data
8.0
14
Templates
Not enough data
8.6
427
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
259
Edit
Not enough data
8.4
359
|
Verified
Not enough data
8.8
422
|
Verified
Not enough data
8.3
334
|
Verified
Logistics
Not enough data
8.7
428
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
402
|
Verified
Not enough data
8.4
198
Generative AI
Not enough data
7.5
66
Not enough data
7.4
52
Agentic AI - Email Template Builder
Not enough data
6.4
19
Not enough data
7.0
19
Text Messaging
9.2
776
8.6
151
7.8
719
8.1
101
9.2
777
8.8
133
|
Verified
8.2
742
8.3
115
|
Verified
9.0
779
8.7
126
|
Verified
8.6
753
8.5
107
8.4
755
8.9
135
|
Verified
8.3
688
8.7
55
SMS Platform
8.1
769
8.6
135
|
Verified
8.6
762
8.9
135
|
Verified
7.8
619
Feature Not Available
6.6
537
Feature Not Available
8.0
663
8.3
63
8.2
688
8.8
111
|
Verified
Agentic AI - SMS Marketing
6.9
355
6.8
11
7.1
353
6.7
10
7.1
355
6.8
10
7.0
352
6.7
10
7.0
344
6.8
10
7.1
346
7.0
10
Data Sourcing
Not enough data
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Intelligence
Not enough data
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Design and Customization
Not enough data
9.0
24
Not enough data
8.9
25
Not enough data
9.1
24
Not enough data
8.9
22
Campaigns
Not enough data
8.8
24
Not enough data
8.9
22
Not enough data
8.8
24
Not enough data
8.8
25
Integrations
Not enough data
9.1
23
Not enough data
8.1
19
Not enough data
9.1
25
Not enough data
8.5
20
Generative AI
Not enough data
7.5
20
Agentic AI - Vulnerability Scanner
Not enough data
6.8
10
Not enough data
7.5
10
Platform Basics
Not enough data
9.0
17
Not enough data
9.0
16
Platform Data
Not enough data
8.5
16
Not enough data
8.3
15
Not enough data
8.8
15
Not enough data
8.2
15
Platform Additional Functionality
Not enough data
8.4
16
Not enough data
9.2
14
Not enough data
8.3
14
Agentic AI - Customer Journey Analytics
Not enough data
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Collection
Not enough data
7.4
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
9.5
7
Not enough data
9.0
5
Not enough data
9.3
5
Use Cases
Not enough data
9.8
9
Not enough data
8.9
6
Not enough data
9.7
5
Administration
Not enough data
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Display Options
Not enough data
8.6
6
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
8.1
6
Generative AI
Not enough data
7.8
6
Customization
Not enough data
Not enough data
Not enough data
8.6
6
Not enough data
7.0
5
Not enough data
6.7
5
Additional Functionality
Not enough data
7.0
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.4
16
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
8.0
344
Not enough data
8.5
393
|
Verified
Not enough data
7.7
299
Not enough data
7.7
335
Not enough data
Campaigns
7.8
320
Not enough data
8.1
312
Not enough data
8.8
379
|
Verified
Not enough data
8.2
350
Not enough data
7.4
282
Not enough data
8.3
377
Not enough data
Engagement
8.6
371
Not enough data
Platform
8.7
370
Not enough data
8.2
344
|
Verified
Not enough data
8.0
293
Not enough data
Agentic AI - Mobile Marketing
6.8
144
Not enough data
6.7
141
Not enough data
6.8
141
Not enough data
6.8
140
Not enough data
6.9
141
Not enough data
7.0
141
Not enough data
Marketing Operations
Not enough data
8.5
19
Not enough data
8.4
18
Not enough data
8.8
20
Not enough data
8.8
17
Not enough data
7.3
16
Not enough data
7.6
15
Campaign Activity
Not enough data
8.1
18
Not enough data
8.5
23
Not enough data
8.1
17
Not enough data
7.5
17
Not enough data
8.1
17
Not enough data
8.1
16
Agentic AI - Marketing Analytics
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Categories
Categories
Shared Categories
Attentive and Klaviyo are categorized as SMS Marketing, Marketing Automation, and RCS Business Messaging
Unique Categories
Attentive is categorized as Mobile Marketing
Reviews
Reviewers' Company Size
Attentive
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
23.3%
Apparel & Fashion
16.2%
Consumer Goods
11.8%
Marketing and Advertising
8.6%
Health, Wellness and Fitness
8.0%
Other
32.2%
Retail
19.4%
Apparel & Fashion
12.6%
Marketing and Advertising
12.4%
Consumer Goods
11.8%
Health, Wellness and Fitness
7.2%
Other
36.5%
Discussions
What is the best way to reduce subscribers opting out of text messages
6 Comments
JT
Relevant and segmented messages. Limit the number of 'site wide' offers - communicate based on the customer persona or past site/purchase behavior.Read more
Will there be full email options for Attentive soon?
3 Comments
Official Response from Attentive
Hi Live Fabulously team, we've flagged this question to your CSM and they'll be reaching out directly to you. Thanks!Read more
Conversion rate has slowed in Q1, any tips or advice?
1 Comment
Official Response from Attentive
Hi Ceata, there are a few strategies that can optimize CVR. It's best if your CSM gives recommendations more specific to your business, so we'll have them...Read more
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
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