2026 Best Software Awards are here!See the list
Compare Attentive and Klaviyo 
Featured Products
At a Glance
Market Segments
Small-Business (59.3% of reviews)
Small-Business (81.2% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Attentive
Star Rating
(1,269)4.5 out of 5
Market Segments
Small-Business (59.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AttentiveKlaviyo
Star Rating
(1,178)4.6 out of 5
Market Segments
Small-Business (81.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in email marketing capabilities, with users highlighting its ability to keep customer profiles organized and its intuitive interface. Many appreciate the marketing analytics tool, which helps in crafting effective campaigns.
- Users say that Attentive shines in SMS marketing, effectively turning it into a high-performing revenue channel. Reviewers commend its personalization and automation features, which leverage real-time customer behavior to send timely and relevant messages.
- According to verified reviews, Klaviyo has a strong reputation for its email templates, which users find beautiful and attractive. This feature, combined with its ease of sending marketing campaigns, makes it a favorite among small businesses looking to enhance their outreach.
- Reviewers mention that Attentive's support team is exceptional, often described as the best experience encountered with any platform. This level of support is a significant advantage for users who may need assistance during their marketing efforts.
- G2 reviewers highlight that while Klaviyo has a slightly lower ease of use score compared to Attentive, it still offers a robust set of features that are particularly beneficial for businesses focused on email marketing. Users appreciate the detailed reporting and automation capabilities.
- Users report that both platforms have their strengths, but Klaviyo's overall higher G2 Score reflects a broader satisfaction among users, particularly in the realm of email marketing, while Attentive's focus on SMS marketing and support makes it a strong contender for businesses prioritizing text messaging strategies.
Pricing
Entry-Level Pricing
Attentive
No pricing availableKlaviyo
No pricing availableFree Trial
Attentive
Free Trial is available
Klaviyo
Free Trial is available
Ratings
Meets Requirements
8.8
1,047
9.0
892
Ease of Use
9.1
1,056
8.6
897
Ease of Setup
8.8
782
8.5
549
Ease of Admin
8.9
414
8.9
492
Quality of Support
9.2
1,038
8.4
849
Has the product been a good partner in doing business?
9.2
419
9.0
495
Product Direction (% positive)
9.0
998
9.0
841
Features by Category
Email Marketing
7.2
68
9.0
525
|
Verified
7.9
65
9.2
520
|
Verified
7.5
59
8.9
495
|
Verified
7.6
58
8.9
462
|
Verified
Online Marketing
7.6
62
7.8
375
|
Verified
7.5
61
8.3
400
|
Verified
8.4
68
8.7
429
|
Verified
8.2
59
8.6
446
7.6
55
8.2
252
Lead Management
8.1
53
8.5
347
7.7
51
8.4
273
7.8
76
9.0
475
|
Verified
7.1
46
7.8
219
7.3
48
8.5
354
|
Verified
7.4
49
8.5
395
|
Verified
7.3
48
8.4
333
|
Verified
7.2
52
8.2
283
|
Verified
Campaign Management
7.9
61
8.7
348
|
Verified
7.3
45
8.0
200
7.3
47
8.1
290
|
Verified
7.0
47
7.6
200
Social
6.6
44
Feature Not Available
6.7
45
7.8
197
6.7
45
7.7
190
6.6
43
7.4
185
6.6
44
7.8
260
|
Verified
Reporting & Analytics
7.8
74
8.5
468
|
Verified
7.7
46
8.3
416
|
Verified
8.0
53
8.3
425
|
Verified
7.7
46
8.4
438
|
Verified
6.8
44
7.5
202
Platform
7.7
68
8.5
325
|
Verified
8.1
72
8.7
309
|
Verified
8.5
61
8.9
315
|
Verified
7.9
57
8.3
208
|
Verified
7.2
56
7.8
194
|
Verified
9.0
70
8.9
316
|
Verified
7.6
55
8.0
160
Agentic AI - Marketing Automation
6.7
40
7.0
27
6.9
42
7.0
26
7.0
44
7.1
25
7.0
42
7.1
25
7.2
46
6.9
26
7.0
42
7.3
27
Integration
7.7
67
8.4
317
|
Verified
7.8
66
8.6
312
|
Verified
7.5
65
8.4
261
|
Verified
Messenger
Not enough data
7.4
13
Not enough data
6.4
14
Not enough data
6.3
13
Not enough data
6.0
12
Channels
Not enough data
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Customers
Not enough data
8.2
13
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
7.1
12
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
8.2
29
Not enough data
8.4
29
Not enough data
8.2
30
Not enough data
8.4
30
Tracking
Not enough data
8.1
27
Not enough data
7.9
28
Not enough data
8.9
31
Not enough data
8.5
29
Not enough data
8.5
28
Reporting
Not enough data
9.1
30
Not enough data
8.6
29
Not enough data
8.6
29
Not enough data
8.3
28
Agentic AI - Email Deliverability
Not enough data
8.2
15
Not enough data
8.0
16
Not enough data
7.9
15
Not enough data
7.2
15
Not enough data
8.1
15
Templates
Not enough data
8.5
425
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
256
Edit
Not enough data
8.4
354
|
Verified
Not enough data
8.8
416
|
Verified
Not enough data
8.3
332
|
Verified
Logistics
Not enough data
8.7
419
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
394
|
Verified
Not enough data
8.4
195
Generative AI
Not enough data
7.5
64
Not enough data
7.4
51
Agentic AI - Email Template Builder
Not enough data
6.4
19
Not enough data
7.0
19
Text Messaging
9.2
773
8.6
142
7.8
718
8.0
100
9.2
775
8.8
133
|
Verified
8.2
741
8.3
116
|
Verified
9.0
778
8.7
125
|
Verified
8.6
752
8.5
107
8.4
754
8.8
131
|
Verified
8.3
686
8.6
53
SMS Platform
8.1
767
8.6
135
|
Verified
8.6
761
8.9
133
|
Verified
7.8
618
Feature Not Available
6.6
536
Feature Not Available
8.0
662
8.2
62
8.2
687
8.8
112
|
Verified
Agentic AI - SMS Marketing
6.9
355
6.8
11
7.1
353
6.7
10
7.1
355
6.8
10
7.0
352
6.7
10
7.0
344
6.8
10
7.1
346
7.0
10
Data Sourcing
Not enough data
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Intelligence
Not enough data
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Design and Customization
Not enough data
8.8
20
Not enough data
8.7
21
Not enough data
9.0
21
Not enough data
8.9
21
Campaigns
Not enough data
8.7
22
Not enough data
8.8
20
Not enough data
8.6
22
Not enough data
8.6
22
Integrations
Not enough data
9.0
21
Not enough data
8.0
18
Not enough data
8.9
22
Not enough data
8.4
19
Generative AI
Not enough data
7.5
20
Agentic AI - Vulnerability Scanner
Not enough data
6.8
10
Not enough data
7.5
10
Platform Basics
Not enough data
9.0
16
Not enough data
8.8
14
Platform Data
Not enough data
8.4
15
Not enough data
8.2
14
Not enough data
8.7
14
Not enough data
8.1
14
Platform Additional Functionality
Not enough data
8.3
15
Not enough data
9.1
13
Not enough data
8.3
14
Agentic AI - Customer Journey Analytics
Not enough data
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Collection
Not enough data
6.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Use Cases
Not enough data
9.8
7
Not enough data
8.9
6
Not enough data
9.7
5
Administration
Not enough data
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Display Options
Not enough data
8.6
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Generative AI
Not enough data
7.8
6
Customization
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
8.0
344
Not enough data
8.5
393
|
Verified
Not enough data
7.7
299
Not enough data
7.7
335
Not enough data
Campaigns
7.8
320
Not enough data
8.1
312
Not enough data
8.8
378
|
Verified
Not enough data
8.2
350
Not enough data
7.4
282
Not enough data
8.3
377
Not enough data
Engagement
8.6
371
Not enough data
Platform
8.7
370
Not enough data
8.2
344
|
Verified
Not enough data
8.0
293
Not enough data
Agentic AI - Mobile Marketing
6.8
144
Not enough data
6.7
141
Not enough data
6.8
141
Not enough data
6.8
140
Not enough data
6.9
141
Not enough data
7.0
141
Not enough data
Marketing Operations
Not enough data
8.2
16
Not enough data
8.3
17
Not enough data
8.6
18
Not enough data
8.8
16
Not enough data
7.1
15
Not enough data
7.4
14
Campaign Activity
Not enough data
7.9
17
Not enough data
8.4
19
Not enough data
8.0
16
Not enough data
7.3
16
Not enough data
8.0
16
Not enough data
8.0
15
Agentic AI - Marketing Analytics
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Categories
Categories
Shared Categories
Attentive and Klaviyo are categorized as SMS Marketing, Marketing Automation, and RCS Business Messaging
Unique Categories
Attentive is categorized as Mobile Marketing
Reviews
Reviewers' Company Size
Attentive
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
23.3%
Apparel & Fashion
16.3%
Consumer Goods
11.7%
Marketing and Advertising
8.6%
Health, Wellness and Fitness
7.9%
Other
32.1%
Retail
19.0%
Marketing and Advertising
13.0%
Apparel & Fashion
12.6%
Consumer Goods
12.2%
Health, Wellness and Fitness
7.2%
Other
36.0%
Discussions
What is the best way to reduce subscribers opting out of text messages
6 Comments
JT
Relevant and segmented messages. Limit the number of 'site wide' offers - communicate based on the customer persona or past site/purchase behavior.Read more
Will there be full email options for Attentive soon?
3 Comments
Official Response from Attentive
Hi Live Fabulously team, we've flagged this question to your CSM and they'll be reaching out directly to you. Thanks!Read more
Conversion rate has slowed in Q1, any tips or advice?
1 Comment
Official Response from Attentive
Hi Ceata, there are a few strategies that can optimize CVR. It's best if your CSM gives recommendations more specific to your business, so we'll have them...Read more
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
