# What is the best way to reduce subscribers opting out of text messages

Could the number of texts be a factor, are there days that see less opt outs for received texts?

##### Post Metadata
- Posted at: over 5 years ago
- Author title: Account Manager
- Net upvotes: 1


## Comments
### Comment 1

Keep the messages targeted to things that are relevant to the customers' interests. And make messaging fun and to the point.

##### Comment Metadata
- Posted at: over 4 years ago
- Author title: D



### Comment 2

Limit how many texts you send and make sure they always provide value. 

##### Comment Metadata
- Posted at: almost 5 years ago
- Author title: Retention Marketing Manager at Every Man Jack



### Comment 3

Allowing subscribers to control their experience is probably the best way to reduce opt-outs. Some customers are okay with two messages a week, some only want a message a quarter. If multiple product lines are available, sending relevant items only will reduce sends and improve retention.

##### Comment Metadata
- Posted at: almost 5 years ago
- Author title: Digital Web Experience Director at Rocky Brands, Inc.



### Comment 4

Relevant and segmented messages.  Limit the number of 'site wide' offers - communicate based on the customer persona or past site/purchase behavior.

##### Comment Metadata
- Posted at: about 5 years ago
- Author title: Design & implement eCommerce solutions to drive online revenue growth through SEO, digital marketing & UX optimization. 



### Comment 5

The best way to ensure subscribers stick with you is to be as timely, relevant, and helpful as you can. Here are some of the ways our customers keep their subscribers engaged: 

-Space out full-list sends to be ~2x per week
-Segment your audience when messages are product- or category-specific
-Be careful not to message too frequently about the same topic in a 2-3 day period (unless it's a huge sale)
-Send automated messages that subscribers find engaging and high value
-Encourage subscribers to save your brand's contact card so they remember who the messages are from

Hope this helps! Be sure to check out our blog for more tips. Here’s a post you might find especially helpful: 
https://www.attentivemobile.com/2020/12/22/how-brands-can-use-sms-throughout-the-customer-lifecycle/.

##### Comment Metadata
- Posted at: over 5 years ago
- Author title: Senior Director of Growth Marketing at Attentive



### Comment 6

Only send 1-2 messages a week during a regular week. Make the messages worth their while. Promotions tend to do the best.

##### Comment Metadata
- Posted at: over 5 years ago
- Author title: Serial Entrepreneur | Content Creator | Storyteller


#### Reply 1

Thank you

##### Reply Metadata
- Posted at: over 5 years ago
- Author title: Account Manager



## Related Product
[Attentive](https://www.g2.com/products/attentive/reviews)

## Related Category
[Marketing Automation](https://www.g2.com/categories/marketing-automation)

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