# Attentive, Klaviyo vs Braze Comparison

| | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.6 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 1,381 | 1,348 | 1,680 | 
| **Largest Market Segment** | Small-Business (59.4% of reviews) | Small-Business (82.2% of reviews) | Mid-Market (55.8% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | Contact Us | 

---
## Top Pros & Cons

### Attentive

Pros:
- Ease of Use (429 reviews)
- Customer Support (348 reviews)

Cons:
- Expensive (106 reviews)
- Missing Features (100 reviews)

### Klaviyo

Pros:
- Ease of Use (160 reviews)
- Email Marketing (123 reviews)

Cons:
- Expensive (69 reviews)
- Missing Features (56 reviews)

### Braze

Pros:
- Ease of Use (364 reviews)
- Intuitive (188 reviews)

Cons:
- Missing Features (140 reviews)
- Learning Curve (139 reviews)

---
## Ratings Comparison
| Rating | Attentive | Klaviyo | Braze | 
|---|---|---|---|
  | **Meets Requirements** | 8.8 (1102 reviews) | 9.0 (984 reviews) | 8.5 (1001 reviews) | 
  | **Ease of Use** | 9.1 (1110 reviews) | 8.6 (993 reviews) | 8.3 (1263 reviews) | 
  | **Ease of Setup** | 8.8 (828 reviews) | 8.5 (641 reviews) | 7.6 (737 reviews) | 
  | **Ease of Admin** | 9.0 (416 reviews) | 8.9 (522 reviews) | 8.5 (363 reviews) | 
  | **Quality of Support** | 9.2 (1090 reviews) | 8.4 (936 reviews) | 8.5 (948 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (421 reviews) | 8.9 (526 reviews) | 8.9 (371 reviews) | 
  | **Product Direction (% positive)** | 9.0 (1045 reviews) | 8.9 (932 reviews) | 9.2 (955 reviews) | 

---
## Pricing

### Attentive

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Klaviyo

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Braze

#### Entry-Level Pricing

Plan: Braze Go

Price: Contact Us

Description: For early-stage growth teams looking to activate customer data and launch personalized cross-channel messaging.

Key Features:
- Core Braze features &  functionality

[Browse all 4 editions](https://www.g2.com/products/braze/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Attentive** | 7.5/10 | 197 |
| **Klaviyo** | 8.2/10 | 675 |
| **Braze** | 7.6/10 | 674 |

#### Email Marketing

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Building and Personalizing Emails** | 7.5 (82 reviews) | 9.0 (569 reviews) ✓ Verified | 8.8 (574 reviews) | 
| **Sending Outbound Emails** | 8.1 (73 reviews) | 9.3 (558 reviews) ✓ Verified | 8.8 (541 reviews) | 
| **Manage Email Deliverability** | 7.5 (60 reviews) | 8.9 (504 reviews) ✓ Verified | 8.4 (543 reviews) | 
| **Automated Email Responses** | 7.7 (61 reviews) | 9.0 (494 reviews) ✓ Verified | 8.4 (450 reviews) | 

#### Online Marketing

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Landing Pages and Forms** | 7.7 (67 reviews) | 7.9 (382 reviews) ✓ Verified | 6.9 (356 reviews) | 
| **Dynamic Content** | 7.6 (62 reviews) | 8.3 (406 reviews) ✓ Verified | 8.4 (486 reviews) | 
| **A/B Testing** | 8.4 (71 reviews) | 8.7 (439 reviews) ✓ Verified | 8.7 (525 reviews) | 
| **Mobile Optimized** | 8.1 (63 reviews) | 8.7 (454 reviews) | 8.4 (492 reviews) | 
| **Search Tracking and Optimization** | 7.6 (55 reviews) | 8.2 (253 reviews) | 7.2 (371 reviews) | 

#### Lead Management

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Marketing Lead Database** | 8.1 (55 reviews) | 8.5 (356 reviews) | 7.5 (392 reviews) | 
| **Data Quality Management** | 7.7 (51 reviews) | 8.4 (273 reviews) | 7.5 (397 reviews) | 
| **Segmentation** | 7.8 (87 reviews) | 9.0 (521 reviews) ✓ Verified | 8.6 (542 reviews) | 
| **Lead Scoring and Grading** | 7.1 (46 reviews) | 7.8 (221 reviews) | 6.8 (324 reviews) | 
| **Lead Nurturing** | 7.3 (49 reviews) | 8.5 (359 reviews) ✓ Verified | 7.4 (353 reviews) | 
| **Online Behavior Tracking** | 7.5 (50 reviews) | 8.5 (401 reviews) ✓ Verified | 7.5 (381 reviews) | 
| **Automated Alerts and Tasks** | 7.3 (49 reviews) | 8.4 (333 reviews) ✓ Verified | Feature Not Available | 
| **CRM Lead Integration** | 7.3 (53 reviews) | 8.2 (288 reviews) ✓ Verified | 7.8 (384 reviews) | 

#### Campaign Management

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Program Management** | 7.9 (64 reviews) | 8.7 (348 reviews) ✓ Verified | Feature Not Available | 
| **Event / Webinar Marketing** | 7.3 (45 reviews) | 8.0 (199 reviews) | Feature Not Available | 
| **Calendaring** | 7.4 (49 reviews) | 8.1 (288 reviews) ✓ Verified | Feature Not Available | 
| **Budgeting** | 7.0 (49 reviews) | 7.6 (198 reviews) | Feature Not Available | 

#### Social

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Social Listening** | 6.6 (44 reviews) | Feature Not Available | Feature Not Available | 
| **Social Sharing** | 6.7 (45 reviews) | 7.8 (196 reviews) | 6.7 (326 reviews) | 
| **Social Campaigns** | 6.7 (45 reviews) | 7.8 (189 reviews) | Feature Not Available | 
| **Social Media Engagement** | 6.6 (43 reviews) | 7.5 (184 reviews) | Feature Not Available | 
| **Social Media Advertising** | 6.6 (44 reviews) | 7.8 (258 reviews) ✓ Verified | 6.6 (328 reviews) | 

#### Reporting & Analytics

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Basic Reporting** | 7.6 (87 reviews) | 8.5 (495 reviews) ✓ Verified | 7.7 (536 reviews) | 
| **Web Analytics** | 7.7 (46 reviews) | 8.3 (416 reviews) ✓ Verified | Feature Not Available | 
| **ROI Analytics** | 7.9 (53 reviews) | 8.4 (429 reviews) ✓ Verified | Feature Not Available | 
| **Revenue Analytics** | 7.8 (49 reviews) | 8.4 (443 reviews) ✓ Verified | 6.6 (399 reviews) | 
| **SEO / Keyword Analytics** | 6.8 (44 reviews) | 7.6 (200 reviews) | Feature Not Available | 

#### Platform

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Customization ** | 7.8 (71 reviews) | 8.5 (337 reviews) ✓ Verified | 8.3 (457 reviews) | 
| **Workflow Capability** | 8.1 (78 reviews) | 8.7 (327 reviews) ✓ Verified | Feature Not Available | 
| **User, Role, and Access Management** | 8.5 (61 reviews) | 8.9 (318 reviews) ✓ Verified | 8.6 (448 reviews) | 
| **Internationalization** | 7.9 (57 reviews) | 8.3 (208 reviews) ✓ Verified | 7.7 (351 reviews) | 
| **Sandbox / Test Environments** | 7.3 (58 reviews) | 7.8 (194 reviews) ✓ Verified | 7.7 (402 reviews) | 
| **Performance and Reliability** | 9.0 (75 reviews) | 8.9 (325 reviews) ✓ Verified | 8.5 (439 reviews) | 
| **Output Document Generation** | 7.6 (55 reviews) | 8.0 (161 reviews) | Feature Not Available | 

#### Agentic AI - Marketing Automation

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.8 (41 reviews) | 6.8 (27 reviews) | 6.5 (39 reviews) | 
| **Multi-step Planning** | 6.9 (42 reviews) | 7.0 (25 reviews) | 6.6 (37 reviews) | 
| **Cross-system Integration** | 7.1 (45 reviews) | 7.5 (25 reviews) | 6.8 (38 reviews) | 
| **Adaptive Learning** | 7.0 (42 reviews) | 7.0 (23 reviews) | 6.5 (37 reviews) | 
| **Proactive Assistance** | 7.3 (47 reviews) | 6.9 (26 reviews) | 6.4 (37 reviews) | 
| **Decision Making** | 7.1 (44 reviews) | 7.3 (25 reviews) | 6.4 (36 reviews) | 

#### Integration

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Data Import & Export Tools** | 7.7 (69 reviews) | 8.5 (324 reviews) ✓ Verified | 7.9 (456 reviews) | 
| **Integration APIs** | 7.8 (71 reviews) | 8.6 (323 reviews) ✓ Verified | 8.1 (439 reviews) | 
| **Breadth of Partner Applications** | 7.5 (72 reviews) | 8.5 (271 reviews) ✓ Verified | 7.9 (395 reviews) | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Attentive** | N/A | N/A |
| **Klaviyo** | 7.0/10 | 17 |
| **Braze** | N/A | N/A |

#### Messenger

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Sequencing** | Not enough data | 7.6 (14 reviews) | Not enough data | 
| **AI** | Not enough data | 6.4 (14 reviews) | Not enough data | 
| **Live Chat** | Not enough data | 6.5 (14 reviews) | Not enough data | 
| **Customization Interface** | Not enough data | 6.3 (13 reviews) | Not enough data | 

#### Channels

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Social Media** | Not enough data | 6.4 (13 reviews) | Not enough data | 
| **Website** | Not enough data | 7.4 (14 reviews) | Not enough data | 
| **Text Message (SMS)** | Not enough data | 6.5 (14 reviews) | Not enough data | 
| **Voice Assistants** | Not enough data | 6.3 (13 reviews) | Not enough data | 
| **Other** | Not enough data | 6.9 (13 reviews) | Not enough data | 

#### Customers

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Targeting** | Not enough data | 8.3 (14 reviews) | Not enough data | 
| **Profiles** | Not enough data | 7.7 (14 reviews) | Not enough data | 
| **Analytics** | Not enough data | 7.3 (13 reviews) | Not enough data | 
| **Lead Gathering** | Not enough data | 6.9 (13 reviews) | Not enough data | 
| **Sales Conversion** | Not enough data | 6.9 (14 reviews) | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Attentive** | N/A | N/A |
| **Klaviyo** | 8.3/10 | 40 |
| **Braze** | N/A | N/A |

#### Diagnosis

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **IP Address ** | Not enough data | 8.2 (29 reviews) | Not enough data | 
| **Domains** | Not enough data | 8.6 (30 reviews) | Not enough data | 
| **Content ** | Not enough data | 8.4 (33 reviews) | Not enough data | 
| **Policy Compliance** | Not enough data | 8.5 (31 reviews) | Not enough data | 

#### Tracking

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Processing Time** | Not enough data | 8.3 (28 reviews) | Not enough data | 
| **Placement ** | Not enough data | 7.9 (28 reviews) | Not enough data | 
| **Open Rate** | Not enough data | 9.0 (35 reviews) | Not enough data | 
| **Time to Open** | Not enough data | 8.7 (31 reviews) | Not enough data | 
| **Alerts** | Not enough data | 8.6 (28 reviews) | Not enough data | 

#### Reporting

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Campaign Performance** | Not enough data | 9.1 (33 reviews) | Not enough data | 
| **Domain Reputation** | Not enough data | 8.7 (29 reviews) | Not enough data | 
| **Brand Reputation** | Not enough data | 8.7 (29 reviews) | Not enough data | 
| **Blacklist and Whitelist** | Not enough data | 8.4 (27 reviews) | Not enough data | 

#### Agentic AI - Email Deliverability

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.2 (14 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 8.1 (15 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 8.0 (14 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 7.3 (14 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 8.0 (14 reviews) | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Attentive** | N/A | N/A |
| **Klaviyo** | N/A | N/A |
| **Braze** | 8.1/10 | 569 |

#### Campaigns

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Customize** | Not enough data | Not enough data | 8.6 (450 reviews) | 
| **Scheduling** | Not enough data | Not enough data | 9.0 (487 reviews) | 
| **Retarget** | Not enough data | Not enough data | 8.6 (444 reviews) | 
| **Segmentation** | Not enough data | Not enough data | 8.8 (497 reviews) | 
| **Triggered Notifications** | Not enough data | Not enough data | 8.9 (471 reviews) | 

#### Analytics

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Campaign Performance** | Not enough data | Not enough data | 8.2 (496 reviews) | 
| **Audience Insights** | Not enough data | Not enough data | 7.7 (454 reviews) | 

#### Optimization

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 8.7 (476 reviews) | 
| **Personalization** | Not enough data | Not enough data | 8.8 (492 reviews) | 
| **Rich Notifications** | Not enough data | Not enough data | 8.3 (393 reviews) | 
| **Integrations** | Not enough data | Not enough data | 8.1 (399 reviews) | 

#### Agentic AI - Push Notification

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.3 (41 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.6 (41 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.4 (40 reviews) | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Attentive** | N/A | N/A |
| **Klaviyo** | N/A | N/A |
| **Braze** | 7.7/10 | 228 |

#### Segmentation

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 8.8 (214 reviews) | 
| **Customer Profiles** | Not enough data | Not enough data | 8.5 (200 reviews) | 

#### Targeting

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Behavioral Targeting** | Not enough data | Not enough data | 8.6 (195 reviews) | 
| **Contextual Targeting** | Not enough data | Not enough data | 8.5 (178 reviews) | 

#### Triggered Content

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Geofencing** | Not enough data | Not enough data | 7.8 (118 reviews) | 
| **Triggered Emails** | Not enough data | Not enough data | 9.1 (203 reviews) | 
| **Triggered Messages** | Not enough data | Not enough data | 9.1 (197 reviews) | 

#### Personalized Content

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Recommendation Engine** | Not enough data | Not enough data | 7.4 (117 reviews) | 
| **Personalized Discounts** | Not enough data | Not enough data | 7.1 (111 reviews) | 
| **Website Personalization** | Not enough data | Not enough data | 7.0 (108 reviews) | 

#### Agentic AI - Personalization Engines

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.0 (9 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.0 (10 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.5 (10 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 6.7 (9 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.9 (9 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 6.5 (9 reviews) | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Attentive** | N/A | N/A |
| **Klaviyo** | 8.1/10 | 501 |
| **Braze** | 7.2/10 | 151 |

#### Templates

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Text and Themes** | Not enough data | 8.6 (427 reviews) ✓ Verified | 7.8 (128 reviews) | 
| **Stock Images** | Not enough data | Feature Not Available | Feature Not Available | 
| **Proofing** | Not enough data | 8.4 (348 reviews) ✓ Verified | 7.5 (125 reviews) | 
| **Mobile Responsive** | Not enough data | 8.8 (259 reviews) | 7.9 (130 reviews) | 

#### Edit

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Pre-Made** | Not enough data | 8.4 (359 reviews) ✓ Verified | 7.1 (124 reviews) | 
| **Build** | Not enough data | 8.8 (422 reviews) ✓ Verified | 8.4 (129 reviews) | 
| **HTML** | Not enough data | 8.3 (334 reviews) ✓ Verified | 7.9 (128 reviews) | 

#### Logistics

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Analytics** | Not enough data | 8.7 (428 reviews) ✓ Verified | 7.2 (128 reviews) | 
| **Issues** | Not enough data | 7.9 (340 reviews) ✓ Verified | 7.1 (123 reviews) | 
| **Integrations** | Not enough data | 8.8 (402 reviews) ✓ Verified | 7.6 (124 reviews) | 
| **Shareable Link** | Not enough data | 8.4 (198 reviews) | Feature Not Available | 

#### Generative AI

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (66 reviews) | 6.8 (87 reviews) | 
| **AI Text Summarization** | Not enough data | 7.4 (52 reviews) | Feature Not Available | 

#### Agentic AI - Email Template Builder

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.4 (19 reviews) | 5.6 (31 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (19 reviews) | 5.6 (31 reviews) | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Attentive** | 7.9/10 | 811 |
| **Klaviyo** | 8.0/10 | 172 |
| **Braze** | 7.7/10 | 78 |

#### Text Messaging

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Bulk SMS** | 9.2 (783 reviews) | 8.6 (151 reviews) | 8.6 (68 reviews) | 
| **Two-Way Text Messaging** | 7.8 (721 reviews) | 8.1 (101 reviews) | 7.9 (67 reviews) | 
| **Text Scheduler** | 9.2 (783 reviews) | 8.8 (133 reviews) ✓ Verified | 8.7 (68 reviews) | 
| **Automatic Replies** | 8.2 (740 reviews) | 8.3 (115 reviews) ✓ Verified | 8.2 (65 reviews) | 
| **Automatic URL Shortening** | 9.0 (781 reviews) | 8.7 (126 reviews) ✓ Verified | 8.1 (64 reviews) | 
| **MMS Marketing** | 8.6 (757 reviews) | 8.5 (107 reviews) | 8.1 (65 reviews) | 
| **Personalization** | 8.4 (754 reviews) | 8.9 (135 reviews) ✓ Verified | 8.7 (67 reviews) | 
| **Transactional SMS** | 8.3 (691 reviews) | 8.7 (55 reviews) | 8.3 (66 reviews) | 

#### SMS Platform

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Reporting** | 8.1 (771 reviews) | 8.6 (135 reviews) ✓ Verified | 7.9 (64 reviews) | 
| **Automation** | 8.6 (763 reviews) | 8.9 (135 reviews) ✓ Verified | 8.5 (63 reviews) | 
| **White Label** | 7.8 (617 reviews) | Feature Not Available | Feature Not Available | 
| **Text-to-Landline** | 6.6 (535 reviews) | Feature Not Available | Feature Not Available | 
| **Short Codes** | 8.0 (660 reviews) | 8.3 (63 reviews) | 8.4 (63 reviews) | 
| **API Integration** | 8.2 (687 reviews) | 8.8 (111 reviews) ✓ Verified | 7.9 (63 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.9 (354 reviews) | 6.8 (11 reviews) | 6.3 (16 reviews) | 
| **Multi-step Planning** | 7.1 (352 reviews) | 6.7 (10 reviews) | 6.5 (16 reviews) | 
| **Cross-system Integration** | 7.1 (354 reviews) | 6.8 (10 reviews) | 6.5 (16 reviews) | 
| **Natural Language Interaction** | 7.0 (351 reviews) | 6.7 (10 reviews) | 6.8 (16 reviews) | 
| **Proactive Assistance** | 7.0 (343 reviews) | 6.8 (10 reviews) | 6.6 (16 reviews) | 
| **Decision Making** | 7.1 (345 reviews) | 7.0 (10 reviews) | 6.4 (16 reviews) | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Attentive** | N/A | N/A |
| **Klaviyo** | 8.4/10 | 131 |
| **Braze** | N/A | N/A |

#### Data Sourcing

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Data Enrichment** | Not enough data | 8.4 (76 reviews) | Not enough data | 
| **Expandability** | Not enough data | 8.3 (68 reviews) | Not enough data | 
| **Content Marketing** | Not enough data | 8.5 (96 reviews) | Not enough data | 
| **Multiple Devices** | Not enough data | 8.5 (91 reviews) | Not enough data | 

#### Intelligence

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Marketing Metrics** | Not enough data | 8.6 (105 reviews) | Not enough data | 
| **Predictive Modeling** | Not enough data | 8.1 (73 reviews) | Not enough data | 
| **Recommendation Engine** | Not enough data | 8.0 (68 reviews) | Not enough data | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **Attentive** | N/A | N/A |
| **Klaviyo** | 8.5/10 | 31 |
| **Braze** | N/A | N/A |

#### Design and Customization

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Pre-Designed Templates** | Not enough data | 9.0 (24 reviews) | Not enough data | 
| **Pop-Up Types** | Not enough data | 8.9 (25 reviews) | Not enough data | 
| **No-Code Customization** | Not enough data | 9.1 (24 reviews) | Not enough data | 
| **Mobile Optimized** | Not enough data | 8.9 (22 reviews) | Not enough data | 

#### Campaigns

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Targeting** | Not enough data | 8.8 (24 reviews) | Not enough data | 
| **Triggered Campaigns** | Not enough data | 8.9 (22 reviews) | Not enough data | 
| **A/B Testing** | Not enough data | 8.8 (24 reviews) | Not enough data | 
| **Analytics** | Not enough data | 8.8 (25 reviews) | Not enough data | 

#### Integrations

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **CRM/Email Integrations** | Not enough data | 9.1 (23 reviews) | Not enough data | 
| **WCM Integrations** | Not enough data | 8.1 (19 reviews) | Not enough data | 
| **E-Commerce Integrations** | Not enough data | 9.1 (25 reviews) | Not enough data | 
| **Social Media Integrations** | Not enough data | 8.5 (20 reviews) | Not enough data | 

#### Generative AI

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (20 reviews) | Not enough data | 

#### Agentic AI - Vulnerability Scanner

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (10 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 7.5 (10 reviews) | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Attentive** | N/A | N/A |
| **Klaviyo** | 7.9/10 | 21 |
| **Braze** | 7.4/10 | 120 |

#### Platform Basics

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Dynamic Segmentation** | Not enough data | 9.0 (17 reviews) | 8.3 (110 reviews) | 
| **Journey Optimization** | Not enough data | 9.0 (16 reviews) | 8.5 (108 reviews) | 

#### Platform Data

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Journey Reporting** | Not enough data | 8.5 (16 reviews) | 7.6 (109 reviews) | 
| **Trends Reporting** | Not enough data | 8.3 (15 reviews) | 7.4 (103 reviews) | 
| **Dashboards** | Not enough data | 8.8 (15 reviews) | 7.6 (110 reviews) | 
| **Advanced Data Filtering** | Not enough data | 8.2 (15 reviews) | 7.5 (107 reviews) | 

#### Platform Additional Functionality

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Journey Mapping** | Not enough data | 8.4 (16 reviews) | 7.7 (105 reviews) | 
| **Integrations** | Not enough data | 9.2 (14 reviews) | 7.6 (105 reviews) | 
| **Automated Alerts** | Not enough data | 8.3 (14 reviews) | Feature Not Available | 

#### Agentic AI - Customer Journey Analytics

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.0 (5 reviews) | 6.5 (31 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (5 reviews) | 6.6 (31 reviews) | 
| **Adaptive Learning** | Not enough data | 6.3 (5 reviews) | 6.7 (30 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (6 reviews) | 6.6 (30 reviews) | 

### Review Management

| Product | Score | Reviews |
|---|---|---|
| **Attentive** | N/A | N/A |
| **Klaviyo** | 8.6/10 | 10 |
| **Braze** | N/A | N/A |

#### Collection

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Authentification** | Not enough data | 7.4 (7 reviews) | Not enough data | 
| **Review Forms** | Not enough data | 8.8 (7 reviews) | Not enough data | 
| **Personalization** | Not enough data | 8.6 (6 reviews) | Not enough data | 
| **Engagement** | Not enough data | 8.6 (6 reviews) | Not enough data | 
| **Community Q&A** | Not enough data | 7.2 (6 reviews) | Not enough data | 

#### Agentic AI - Review Management

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 

#### Moderation

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Reviewer Validation** | Not enough data | 9.5 (7 reviews) | Not enough data | 
| **Response Types** | Not enough data | 9.0 (5 reviews) | Not enough data | 
| **Legal Agreements** | Not enough data | 9.3 (5 reviews) | Not enough data | 

#### Use Cases

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **E-commerce** | Not enough data | 9.8 (9 reviews) | Not enough data | 
| **Retail** | Not enough data | 8.9 (6 reviews) | Not enough data | 
| **Customer Service** | Not enough data | 9.7 (5 reviews) | Not enough data | 

#### Administration

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Incentives** | Not enough data | 9.3 (7 reviews) | Not enough data | 
| **Syndication** | Not enough data | 8.6 (6 reviews) | Not enough data | 
| **Insights** | Not enough data | 8.0 (5 reviews) | Not enough data | 
| **Content** | Not enough data | 8.0 (5 reviews) | Not enough data | 
| **Sampling** | Not enough data | 8.0 (5 reviews) | Not enough data | 

#### Display Options

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Badges** | Not enough data | 8.6 (6 reviews) | Not enough data | 
| **Widgets** | Not enough data | 8.3 (7 reviews) | Not enough data | 
| **Integration & APIs** | Not enough data | 8.3 (6 reviews) | Not enough data | 
| **Marketing** | Not enough data | 8.1 (6 reviews) | Not enough data | 

#### Generative AI

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 7.8 (6 reviews) | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Attentive** | N/A | N/A |
| **Klaviyo** | 7.4/10 | 6 |
| **Braze** | N/A | N/A |

#### Customization

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Custom Fields** | Not enough data | Not enough data | Not enough data | 
| **Conditional Logic** | Not enough data | 8.6 (6 reviews) | Not enough data | 
| **Multi-page Forms** | Not enough data | 7.0 (5 reviews) | Not enough data | 
| **Design** | Not enough data | 6.7 (5 reviews) | Not enough data | 

#### Additional Functionality

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Embedded Forms** | Not enough data | 7.0 (5 reviews) | Not enough data | 
| **Offline Capability** | Not enough data | 7.7 (5 reviews) | Not enough data | 
| **Notifications** | Not enough data | Not enough data | Not enough data | 
| **Payments** | Not enough data | Not enough data | Not enough data | 
| **Mobile Forms** | Not enough data | Not enough data | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Attentive** | N/A | N/A |
| **Klaviyo** | N/A | N/A |
| **Braze** | 8.5/10 | 15 |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Transactional Messages** | Not enough data | Not enough data | 8.5 (14 reviews) | 
| **Bulk WhatsApp Messaging** | Not enough data | Not enough data | 9.0 (13 reviews) | 
| **Conversational Messaging** | Not enough data | Not enough data | 8.5 (13 reviews) | 
| **Personalization** | Not enough data | Not enough data | 8.9 (12 reviews) | 
| **Promotional Messages** | Not enough data | Not enough data | 8.6 (12 reviews) | 
| **Automated Replies** | Not enough data | Not enough data | 8.3 (12 reviews) | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Segmentation** | Not enough data | Not enough data | 8.5 (12 reviews) | 
| **API Integration** | Not enough data | Not enough data | 8.2 (13 reviews) | 
| **WhatsApp Commerce** | Not enough data | Not enough data | Feature Not Available | 
| **Analytics** | Not enough data | Not enough data | 8.2 (13 reviews) | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Attentive** | N/A | N/A |
| **Klaviyo** | 6.9/10 | 17 |
| **Braze** | 6.3/10 | 34 |

#### Agentic AI - Personalization

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (14 reviews) | 6.5 (33 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (14 reviews) | 6.2 (32 reviews) | 
| **Adaptive Learning** | Not enough data | 6.9 (15 reviews) | 6.4 (32 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.8 (14 reviews) | 6.3 (33 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (14 reviews) | 6.2 (32 reviews) | 
| **Decision Making** | Not enough data | 7.4 (16 reviews) | 6.2 (32 reviews) | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **Attentive** | N/A | N/A |
| **Klaviyo** | N/A | N/A |
| **Braze** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Personalization** | Not enough data | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | Not enough data | 
| **Authentification** | Not enough data | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **AI** | Not enough data | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Attentive** | N/A | N/A |
| **Klaviyo** | N/A | N/A |
| **Braze** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Attentive** | 7.8/10 | 418 |
| **Klaviyo** | N/A | N/A |
| **Braze** | 7.5/10 | 551 |

#### Analysis

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Application Attribution** | 8.0 (342 reviews) | Not enough data | 7.5 (381 reviews) | 
| **Campaign Analysis** | 8.5 (391 reviews) ✓ Verified | Not enough data | 7.7 (473 reviews) ✓ Verified | 
| **Uninstall Tracking** | 7.7 (297 reviews) | Not enough data | 7.1 (342 reviews) ✓ Verified | 
| **Custom Dashboards** | 7.7 (334 reviews) | Not enough data | 6.9 (374 reviews) ✓ Verified | 

#### Campaigns

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Proximity Marketing** | 7.8 (318 reviews) | Not enough data | 7.5 (329 reviews) ✓ Verified | 
| **Push Notifications** | 8.1 (310 reviews) | Not enough data | 9.0 (466 reviews) ✓ Verified | 
| **Bulk SMS** | 8.8 (379 reviews) ✓ Verified | Not enough data | 7.6 (311 reviews) | 
| **Two-Way Text Messaging** | 8.2 (348 reviews) | Not enough data | 6.6 (232 reviews) | 
| **Email Campaigns** | 7.4 (281 reviews) | Not enough data | 8.9 (445 reviews) ✓ Verified | 
| **Audience Segmentation** | 8.3 (376 reviews) | Not enough data | 8.7 (468 reviews) ✓ Verified | 

#### Engagement

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Coupons and Promotions** | 8.5 (370 reviews) | Not enough data | 7.5 (268 reviews) | 

#### Platform

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Optimization** | 8.7 (369 reviews) | Not enough data | 8.3 (390 reviews) | 
| **Integrations - Mobile Marketing** | 8.2 (342 reviews) ✓ Verified | Not enough data | 8.2 (369 reviews) ✓ Verified | 
| **Internationalization** | 8.0 (291 reviews) | Not enough data | 7.9 (323 reviews) | 

#### Agentic AI - Mobile Marketing

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.8 (144 reviews) | Not enough data | 6.8 (44 reviews) | 
| **Multi-step Planning** | 6.7 (141 reviews) | Not enough data | 6.7 (42 reviews) | 
| **Cross-system Integration** | 6.8 (141 reviews) | Not enough data | 6.7 (40 reviews) | 
| **Adaptive Learning** | 6.8 (140 reviews) | Not enough data | 6.6 (40 reviews) | 
| **Proactive Assistance** | 6.9 (141 reviews) | Not enough data | 6.6 (41 reviews) | 
| **Decision Making** | 7.0 (141 reviews) | Not enough data | 6.6 (42 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Attentive** | N/A | N/A |
| **Klaviyo** | 7.8/10 | 27 |
| **Braze** | N/A | N/A |

#### Marketing Operations

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **ROI Tracking** | Not enough data | 8.5 (19 reviews) | Not enough data | 
| **Data Collection** | Not enough data | 8.4 (18 reviews) | Not enough data | 
| **Customer Insights** | Not enough data | 8.8 (20 reviews) | Not enough data | 
| **Multi-User Access** | Not enough data | 8.8 (17 reviews) | Not enough data | 
| **Spend Management** | Not enough data | 7.3 (16 reviews) | Not enough data | 
| **White Label** | Not enough data | 7.6 (15 reviews) | Not enough data | 

#### Campaign Activity

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Campaign Insights** | Not enough data | 8.1 (18 reviews) | Not enough data | 
| **Reports and Dashboards** | Not enough data | 8.5 (23 reviews) | Not enough data | 
| **Campaign Stickiness** | Not enough data | 8.1 (17 reviews) | Not enough data | 
| **Multichannel Tracking** | Not enough data | 7.5 (17 reviews) | Not enough data | 
| **Brand Optimization** | Not enough data | 8.1 (17 reviews) | Not enough data | 
| **Predictive Analytics** | Not enough data | 8.1 (16 reviews) | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.6 (7 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 7.6 (7 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 7.9 (8 reviews) | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Attentive** | N/A | N/A |
| **Klaviyo** | N/A | N/A |
| **Braze** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging)

**Unique to Attentive (1):** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)

**Unique to Klaviyo (11):** [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Personalization Software](https://www.g2.com/categories/personalization), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Review Management Software](https://www.g2.com/categories/review-management-software), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing)

**Unique to Braze (7):** [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Personalization Software](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification Software](https://www.g2.com/categories/push-notification), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | Attentive | Klaviyo | Braze | 
|---|---|---|---|
| **Small-Business** | 59.4% | 82.2% | 16.7% | 
| **Mid-Market** | 35.7% | 16.0% | 55.8% | 
| **Enterprise** | 4.9% | 1.7% | 27.5% | 

### By Industry

#### Attentive

- **Retail:** 22.8%
- **Apparel & Fashion:** 16.7%
- **Consumer Goods:** 11.6%
- **Marketing and Advertising:** 8.3%
- **Health, Wellness and Fitness:** 7.7%
- **Food & Beverages:** 4.7%
- **Cosmetics:** 4.0%
- **Luxury Goods & Jewelry:** 2.6%
- **Sporting Goods:** 2.1%
- **Furniture:** 1.8%
- **Other:** 17.5%

#### Klaviyo

- **Retail:** 19.4%
- **Marketing and Advertising:** 12.6%
- **Apparel & Fashion:** 12.6%
- **Consumer Goods:** 11.6%
- **Health, Wellness and Fitness:** 7.2%
- **Food & Beverages:** 4.7%
- **Cosmetics:** 2.8%
- **Luxury Goods & Jewelry:** 2.2%
- **Sporting Goods:** 1.6%
- **Consumer Electronics:** 1.5%
- **Other:** 23.9%

#### Braze

- **Financial Services:** 12.6%
- **Marketing and Advertising:** 7.3%
- **Information Technology and Services:** 6.1%
- **Health, Wellness and Fitness:** 6.0%
- **Retail:** 5.5%
- **Food & Beverages:** 5.4%
- **Entertainment:** 4.9%
- **Computer Software:** 3.6%
- **Consumer Goods:** 3.1%
- **Consumer Services:** 2.7%
- **Other:** 42.9%

---
## Alternatives

### Alternatives to Attentive

- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4052 reviews)
- [Vibes](https://www.g2.com/products/vibes/reviews) — 4.7/5 stars (53 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1353 reviews)
- [EZ Texting](https://www.g2.com/products/ez-texting/reviews) — 4.5/5 stars (744 reviews)
- [Listrak](https://www.g2.com/products/listrak/reviews) — 4.5/5 stars (305 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)
- [Textedly](https://www.g2.com/products/textedly/reviews) — 4.6/5 stars (1336 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4460 reviews)
- [SlickText](https://www.g2.com/products/slicktext/reviews) — 4.8/5 stars (1831 reviews)

### Alternatives to Klaviyo

- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14682 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1199 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4460 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1353 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14729 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2561 reviews)
- [Omnisend](https://www.g2.com/products/omnisend/reviews) — 4.6/5 stars (1183 reviews)

### Alternatives to Braze

- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (523 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1353 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (750 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1199 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (615 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4460 reviews)
- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (566 reviews)
- [OneSignal](https://www.g2.com/products/onesignal/reviews) — 4.7/5 stars (1181 reviews)

---
## Top Discussions

### Attentive

- Title: [What is the best way to reduce subscribers opting out of text messages](https://www.g2.com/discussions/35921-what-is-the-best-way-to-reduce-subscribers-opting-out-of-text-messages) — 6 comments, 1 upvote
  > **Top comment:** "Only send 1-2 messages a week during a regular week. Make the messages worth their while. Promotions tend to do the best."
- Title: [Will there be full email options for Attentive soon?](https://www.g2.com/discussions/will-there-be-full-email-options-for-attentive-soon) — 3 comments, 1 upvote
  > **Top comment:** "I have tried both forex and binary options, got scammed real bad, over 62k in total. my savings gone!! they disappeared and stopped responding after knowing..."
- Title: [Conversion rate has slowed in Q1, any tips or advice?](https://www.g2.com/discussions/conversion-rate-has-slowed-in-q1-any-tips-or-advice) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hi Ceata, there are a few strategies that can optimize CVR. It's best if your CSM gives recommendations more specific to your business, so we'll have them..."

### Klaviyo

- Title: [What is UTM tracking Klaviyo?](https://www.g2.com/discussions/what-is-utm-tracking-klaviyo) — 3 comments
  > **Top comment:** "You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated."
- Title: [how can i know the language for my clients](https://www.g2.com/discussions/13491-how-can-i-know-the-language-for-my-clients) — 3 comments, 1 upvote
  > **Top comment:** "You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick..."
- Title: [What is Klaviyo used for?](https://www.g2.com/discussions/what-is-klaviyo-used-for) — 2 comments
  > **Top comment:** "It is a tool for email  marketing."
- Title: [Does Klaviyo integrate with Shopify?](https://www.g2.com/discussions/does-klaviyo-integrate-with-shopify) — 2 comments
  > **Top comment:** "Yes"
- Title: [Are their pre-built flows available?](https://www.g2.com/discussions/13499-are-their-pre-built-flows-available) — 2 comments, 1 upvote
  > **Top comment:** "You can set up any combination of new flows and even run split tests on  those in a flow. They also have video tutorials to do this."

### Braze

- Title: [What is Braze used for?](https://www.g2.com/discussions/what-is-braze-used-for) — 4 comments
  > **Top comment:** "Braze is a customer engagement platform that enables businesses to create and manage personalized and targeted communication campaigns through paid and owned..."
- Title: [How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?](https://www.g2.com/discussions/how-do-you-deal-with-braze-s-pricing-complexity-and-the-surprise-costs-that-come-with-growth) — 1 comment
  > **Top comment:** "<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring..."
- Title: [Does anyone else struggle with the lack of autosave and occasional glitches when building canvases and messages?](https://www.g2.com/discussions/does-anyone-else-struggle-with-the-lack-of-autosave-and-occasional-glitches-when-building-canvases-and-messages) — 1 comment
  > **Top comment:** "<p><span style="color: rgb(0, 0, 0);">Totally get this. I started saving each major step as a versioned draft and it’s saved me multiple times from browser..."
- Title: [What tricks are you using to stay organized amid hundreds of canvases, campaigns, and templates?](https://www.g2.com/discussions/what-tricks-are-you-using-to-stay-organized-amid-hundreds-of-canvases-campaigns-and-templates) — 1 comment
  > **Top comment:** "<p><span style="color: rgb(0, 0, 0);">Naming conventions and tag filters have been a game-changer for us. We use region-channel prefixes (like “EU_Email_”)..."
- Title: [How are you handling Braze’s learning curve and onboarding new marketers without losing weeks of productivity?](https://www.g2.com/discussions/how-are-you-handling-braze-s-learning-curve-and-onboarding-new-marketers-without-losing-weeks-of-productivity) — 1 comment, 1 upvote
  > **Top comment:** "<p><span style="color: rgb(0, 0, 0);">One thing that sped up onboarding for us was mixing Braze’s own “Getting Started” tutorials with short internal Loom..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/attentive-vs-klaviyo-vs-braze)