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Compare Attentive and Dotdigital 
At a Glance
Market Segments
Small-Business (59.3% of reviews)
Mid-Market (46.0% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Attentive
Star Rating
(1,271)4.5 out of 5
Market Segments
Small-Business (59.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AttentiveDotdigital
Star Rating
(1,163)4.4 out of 5
Market Segments
Mid-Market (46.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Dotdigital excels in user-friendliness, with many users praising its intuitive interface and modular construction for building emails and segments. This ease of use has allowed teams to quickly adapt and create effective marketing campaigns.
- Users say that Attentive stands out for its SMS marketing capabilities, effectively turning SMS into a high-performing revenue channel. Reviewers highlight its ability to personalize messages based on real-time customer behavior, making communications timely and relevant.
- According to verified reviews, Dotdigital's support quality is highly rated, with users appreciating the robust assistance available for campaign creation and automation. The platform's pre-built templates and segmentation features are noted for simplifying the marketing process.
- Reviewers mention that while Attentive is user-friendly, its overall performance in email marketing features lags behind Dotdigital. Users have pointed out that Attentive's email capabilities are not as strong, which may be a consideration for those focused on comprehensive email marketing strategies.
- G2 reviewers highlight that Dotdigital has a broader market presence, particularly among mid-market businesses, which may provide a more tailored experience for users in that segment. This contrasts with Attentive's focus on small businesses, which could limit scalability for larger organizations.
- Users appreciate Attentive's exceptional support team, often described as efficient and friendly. This level of customer service is frequently cited as a key differentiator, making it a strong choice for businesses that prioritize support in their marketing efforts.
Pricing
Entry-Level Pricing
Attentive
No pricing availableDotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
Free Trial
Attentive
Free Trial is available
Dotdigital
Free Trial is available
Ratings
Meets Requirements
8.8
1,049
8.5
976
Ease of Use
9.1
1,058
8.7
988
Ease of Setup
8.8
784
8.1
524
Ease of Admin
8.9
414
8.4
386
Quality of Support
9.2
1,040
8.9
956
Has the product been a good partner in doing business?
9.2
419
8.6
385
Product Direction (% positive)
9.0
1,000
8.8
963
Features by Category
Email Marketing
Not enough data
8.6
130
Not enough data
8.4
134
Not enough data
9.1
123
Not enough data
8.8
140
Not enough data
9.1
125
Not enough data
8.6
122
Not enough data
8.3
108
Not enough data
9.1
50
Not enough data
8.4
48
Reporting & Analytics
Not enough data
8.3
104
|
Verified
Not enough data
8.6
127
Generative AI
Not enough data
7.1
28
Not enough data
7.0
26
Agentic AI - Email Marketing
Not enough data
6.7
25
Not enough data
6.9
25
Not enough data
6.9
25
Not enough data
7.2
24
Not enough data
7.1
24
Integration
Not enough data
8.4
87
Not enough data
7.7
74
Not enough data
7.5
69
Not enough data
7.7
49
Not enough data
7.0
45
Not enough data
7.5
45
Email Marketing
7.2
69
8.9
565
|
Verified
7.9
66
9.1
550
|
Verified
7.5
60
8.8
536
|
Verified
7.7
59
8.6
514
|
Verified
Online Marketing
7.6
62
8.0
450
|
Verified
7.5
61
8.3
492
|
Verified
8.4
68
8.3
480
|
Verified
8.1
60
8.3
497
|
Verified
7.6
55
7.8
403
Lead Management
8.1
53
8.0
380
|
Verified
7.7
51
8.1
411
|
Verified
7.8
77
8.7
502
|
Verified
7.1
46
7.8
349
|
Verified
7.3
48
8.0
362
|
Verified
7.4
49
8.0
385
|
Verified
7.3
48
7.8
351
|
Verified
7.2
52
7.8
372
|
Verified
Campaign Management
7.9
61
8.3
440
|
Verified
7.3
45
8.0
359
|
Verified
7.4
48
7.6
325
|
Verified
6.9
48
7.4
317
Social
6.6
44
7.0
302
6.7
45
7.4
321
|
Verified
6.7
45
7.1
314
|
Verified
6.6
43
7.2
304
|
Verified
6.6
44
7.1
293
|
Verified
Reporting & Analytics
7.7
75
8.5
511
|
Verified
7.7
46
8.1
412
|
Verified
8.0
53
7.8
382
|
Verified
7.7
46
7.7
362
|
Verified
6.8
44
7.4
329
Platform
7.7
68
8.0
359
|
Verified
8.1
72
8.2
317
|
Verified
8.5
61
8.7
370
|
Verified
7.9
57
7.6
279
|
Verified
7.2
56
7.6
306
|
Verified
9.0
70
8.8
354
|
Verified
7.6
55
7.8
284
|
Verified
Agentic AI - Marketing Automation
6.7
40
7.7
26
6.9
42
7.9
25
7.0
44
7.5
24
7.0
42
7.7
25
7.2
46
7.6
26
7.0
42
7.4
27
Integration
7.7
67
8.3
366
|
Verified
7.8
66
7.9
353
|
Verified
7.5
65
7.6
312
|
Verified
Administration
Not enough data
8.5
150
Not enough data
7.8
138
Not enough data
7.8
144
Not enough data
8.8
144
Not enough data
Feature Not Available
Not enough data
7.7
128
Integrations
Not enough data
7.4
110
Not enough data
7.4
111
Not enough data
7.6
116
Not enough data
7.7
120
Platform
Not enough data
8.0
123
Not enough data
8.0
123
Not enough data
7.6
114
Not enough data
8.0
122
Not enough data
8.2
134
Not enough data
8.4
138
Not enough data
7.8
114
Not enough data
8.7
137
Diagnosis
Not enough data
7.8
251
Not enough data
7.9
259
Not enough data
8.3
284
Not enough data
8.2
258
Tracking
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
308
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting
Not enough data
8.7
304
Not enough data
8.5
284
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Deliverability
Not enough data
7.1
12
Not enough data
7.2
13
Not enough data
7.3
13
Not enough data
7.2
13
Not enough data
6.9
13
Campaigns
Not enough data
9.3
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
9.0
5
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
9.3
5
Not enough data
9.0
5
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Feature Not Available
Not enough data
9.3
5
Not enough data
9.0
5
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.1
276
Not enough data
Feature Not Available
Not enough data
8.0
250
Not enough data
8.4
269
Edit
Not enough data
7.7
248
Not enough data
8.8
284
Not enough data
8.3
266
Logistics
Not enough data
8.4
288
Not enough data
7.8
250
Not enough data
8.0
258
Not enough data
8.2
254
Generative AI
Not enough data
7.3
196
Not enough data
7.1
190
Agentic AI - Email Template Builder
Not enough data
7.2
20
Not enough data
7.1
19
Text Messaging
9.2
773
8.8
60
7.8
718
Feature Not Available
9.2
775
8.4
59
8.2
741
8.0
57
9.0
778
8.4
57
8.6
752
7.3
52
8.4
754
8.5
60
8.3
686
8.2
56
SMS Platform
8.1
767
7.9
59
8.6
761
8.4
59
7.8
618
7.4
48
6.6
536
Feature Not Available
8.0
662
8.0
49
8.2
687
8.5
51
Agentic AI - SMS Marketing
6.9
355
6.3
8
7.1
353
6.5
8
7.1
355
6.9
8
7.0
352
6.5
8
7.0
344
6.7
8
7.1
346
6.5
8
Data Sourcing
Not enough data
8.1
79
Not enough data
8.2
78
Not enough data
8.5
76
Not enough data
8.3
81
Intelligence
Not enough data
8.5
78
Not enough data
7.8
72
Not enough data
7.6
74
Platform Basics
Not enough data
8.7
121
Not enough data
8.6
116
Platform Data
Not enough data
8.3
124
Not enough data
8.0
111
Not enough data
8.2
126
Not enough data
8.1
114
Platform Additional Functionality
Not enough data
8.3
78
Not enough data
8.1
116
Not enough data
7.9
107
Agentic AI - Customer Journey Analytics
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
7.2
13
Functionality
Not enough data
8.0
192
Not enough data
7.9
170
Not enough data
7.9
175
Support
Not enough data
8.0
193
Not enough data
8.3
183
Not enough data
8.8
203
Page Customization
Not enough data
8.7
86
Not enough data
8.4
83
Not enough data
8.2
78
Not enough data
8.3
62
Page Optimization
Not enough data
Feature Not Available
Not enough data
8.5
77
Not enough data
8.1
70
Not enough data
7.3
64
Integrations
Not enough data
7.7
65
Not enough data
8.3
72
Not enough data
8.0
69
Generative AI
Not enough data
7.4
58
Agentic AI - Landing Page Builders
Not enough data
7.7
8
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
8.1
15
Not enough data
7.6
15
Not enough data
7.7
15
Not enough data
7.3
16
Not enough data
7.4
14
Not enough data
7.9
14
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
8.0
344
8.2
85
|
Verified
8.5
393
|
Verified
8.6
99
7.7
299
8.0
82
|
Verified
7.7
335
7.9
85
|
Verified
Campaigns
7.8
320
8.3
84
8.1
312
7.7
79
|
Verified
8.8
378
|
Verified
8.0
81
8.2
350
7.7
77
|
Verified
7.4
282
9.1
106
|
Verified
8.3
377
8.7
98
|
Verified
Engagement
8.6
371
7.8
78
|
Verified
Platform
8.7
370
8.4
98
|
Verified
8.2
344
|
Verified
8.2
87
|
Verified
8.0
293
8.3
82
|
Verified
Agentic AI - Mobile Marketing
6.8
144
Not enough data
6.7
141
Not enough data
6.8
141
Not enough data
6.8
140
Not enough data
6.9
141
Not enough data
7.0
141
Not enough data
Categories
Categories
Shared Categories
Attentive and Dotdigital are categorized as Mobile Marketing, SMS Marketing, and Marketing Automation
Unique Categories
Attentive is categorized as RCS Business Messaging
Dotdigital is categorized as Customer Data Platform (CDP), Personalization, Email Marketing, Communication Platform as a Service (CPaaS), Email Deliverability, Email Template Builder, Transactional Email, WhatsApp Marketing, Personalization Engines, Customer Journey Analytics, Push Notification, and Landing Page Builders
Reviews
Reviewers' Company Size
Attentive
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
23.3%
Apparel & Fashion
16.3%
Consumer Goods
11.6%
Marketing and Advertising
8.6%
Health, Wellness and Fitness
7.9%
Other
32.2%
Retail
11.4%
Non-Profit Organization Management
7.9%
Marketing and Advertising
7.8%
Financial Services
3.7%
Leisure, Travel & Tourism
3.1%
Other
66.2%
Alternatives
Discussions
What is the best way to reduce subscribers opting out of text messages
6 Comments
JT
Relevant and segmented messages. Limit the number of 'site wide' offers - communicate based on the customer persona or past site/purchase behavior.Read more
Will there be full email options for Attentive soon?
3 Comments
Official Response from Attentive
Hi Live Fabulously team, we've flagged this question to your CSM and they'll be reaching out directly to you. Thanks!Read more
Conversion rate has slowed in Q1, any tips or advice?
1 Comment
Official Response from Attentive
Hi Ceata, there are a few strategies that can optimize CVR. It's best if your CSM gives recommendations more specific to your business, so we'll have them...Read more
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
Can I have a loyalist dot digital trooper t shirt
1 Comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
What's the next big showstopping element or functionality element?
1 Comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
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