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Compare Attentive and Dotdigital 
At a Glance
Market Segments
Small-Business (60.1% of reviews)
Mid-Market (45.7% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Attentive
Star Rating
(1,076)4.6 out of 5
Market Segments
Small-Business (60.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AttentiveDotdigital
Star Rating
(1,139)4.4 out of 5
Market Segments
Mid-Market (45.7% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansAttentive vs Dotdigital
When assessing the two solutions, reviewers found Attentive easier to use, set up, and administer. Reviewers also preferred doing business with Attentive overall.
- Reviewers felt that Attentive meets the needs of their business better than Dotdigital.
- When comparing quality of ongoing product support, reviewers felt that Attentive is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Attentive over Dotdigital.
Pricing
Entry-Level Pricing
Attentive
No pricing availableDotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
Free Trial
Attentive
Free Trial is available
Dotdigital
Free Trial is available
Ratings
Meets Requirements
8.9
946
8.5
961
Ease of Use
9.1
955
8.7
972
Ease of Setup
8.8
691
8.0
511
Ease of Admin
8.9
394
8.4
380
Quality of Support
9.3
939
8.9
941
Has the product been a good partner in doing business?
9.2
399
8.6
379
Product Direction (% positive)
9.1
906
8.8
947
Features by Category
Email Marketing
Not enough data
8.6
126
Not enough data
8.4
130
Not enough data
9.1
122
Not enough data
8.7
133
Not enough data
9.1
121
Not enough data
8.6
121
Not enough data
8.2
105
Not enough data
9.0
49
Not enough data
8.3
47
Reporting & Analytics
Not enough data
8.3
103
|
Verified
Not enough data
8.6
125
Generative AI
Not enough data
7.1
28
Not enough data
7.0
26
Agentic AI - Email Marketing
Not enough data
6.7
25
Not enough data
6.9
25
Not enough data
6.9
25
Not enough data
7.2
24
Not enough data
7.1
24
Integration
Not enough data
8.4
85
Not enough data
7.8
73
Not enough data
7.5
69
Not enough data
7.7
49
Not enough data
7.0
45
Not enough data
7.5
45
Email Marketing
7.3
54
8.9
560
|
Verified
7.6
51
9.1
547
|
Verified
7.3
52
8.8
535
|
Verified
7.4
51
8.6
508
|
Verified
Online Marketing
7.4
56
8.0
448
|
Verified
7.7
55
8.3
490
|
Verified
8.2
56
8.3
479
|
Verified
8.3
55
8.3
497
|
Verified
7.7
51
7.8
402
Lead Management
8.0
49
8.1
379
|
Verified
7.8
49
8.1
411
|
Verified
7.8
47
8.7
498
|
Verified
7.0
45
7.8
349
|
Verified
7.1
46
8.0
360
|
Verified
7.3
47
8.0
385
|
Verified
7.2
46
7.8
351
|
Verified
7.2
47
7.8
371
|
Verified
Campaign Management
7.6
46
8.3
440
|
Verified
7.2
44
8.0
359
|
Verified
7.2
44
7.6
325
|
Verified
6.9
45
7.4
317
Social
6.5
43
7.0
302
6.5
43
7.4
321
|
Verified
6.6
43
7.1
314
|
Verified
6.5
42
7.2
304
|
Verified
6.5
43
7.1
293
|
Verified
Reporting & Analytics
7.7
47
8.4
509
|
Verified
7.7
45
8.1
412
|
Verified
7.8
46
7.8
382
|
Verified
7.7
45
7.7
362
|
Verified
6.7
43
7.4
329
Platform
7.5
56
8.0
358
|
Verified
7.8
56
8.2
316
|
Verified
8.5
56
8.7
370
|
Verified
7.8
55
7.6
279
|
Verified
7.2
55
7.6
305
|
Verified
9.0
56
8.8
354
|
Verified
7.6
55
7.8
284
|
Verified
Agentic AI - Marketing Automation
6.6
39
7.7
26
6.9
41
7.9
25
6.8
41
7.5
24
6.9
41
7.7
25
6.9
41
7.6
26
6.9
40
7.4
27
Integration
7.9
56
8.3
366
|
Verified
7.8
57
7.9
352
|
Verified
7.5
56
7.6
312
|
Verified
Administration
Not enough data
8.5
149
Not enough data
7.8
138
Not enough data
7.8
144
Not enough data
8.8
143
Not enough data
Feature Not Available
Not enough data
7.7
128
Integrations
Not enough data
7.4
110
Not enough data
7.4
111
Not enough data
7.6
116
Not enough data
7.7
120
Platform
Not enough data
8.0
123
Not enough data
8.0
123
Not enough data
7.6
114
Not enough data
8.0
122
Not enough data
8.2
134
Not enough data
8.4
137
Not enough data
7.8
114
Not enough data
8.7
137
Diagnosis
Not enough data
7.8
251
Not enough data
7.9
259
Not enough data
8.3
284
Not enough data
8.2
258
Tracking
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
308
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting
Not enough data
8.7
304
Not enough data
8.5
284
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Deliverability
Not enough data
7.1
12
Not enough data
7.2
13
Not enough data
7.3
13
Not enough data
7.2
13
Not enough data
6.9
13
Campaigns
Not enough data
9.3
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
9.0
5
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
9.3
5
Not enough data
9.0
5
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Feature Not Available
Not enough data
9.3
5
Not enough data
9.0
5
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.1
276
Not enough data
Feature Not Available
Not enough data
8.0
250
Not enough data
8.4
269
Edit
Not enough data
7.7
248
Not enough data
8.8
284
Not enough data
8.3
265
Logistics
Not enough data
8.4
287
Not enough data
7.8
250
Not enough data
8.0
258
Not enough data
8.2
254
Generative AI
Not enough data
7.3
196
Not enough data
7.1
190
Agentic AI - Email Template Builder
Not enough data
7.2
20
Not enough data
7.1
19
Text Messaging
9.2
766
8.7
59
7.8
713
Feature Not Available
9.2
769
8.4
59
8.2
736
8.0
57
9.0
773
8.4
57
8.6
748
7.3
52
8.4
750
8.5
60
8.3
684
8.2
55
SMS Platform
8.1
762
7.8
58
8.6
758
8.4
58
7.8
618
7.4
48
6.5
536
Feature Not Available
8.0
661
8.0
49
8.2
685
8.5
51
Agentic AI - SMS Marketing
6.9
354
6.3
8
7.1
352
6.5
8
7.1
354
6.9
8
7.0
351
6.5
8
7.0
343
6.7
8
7.1
345
6.5
8
Data Sourcing
Not enough data
8.1
79
Not enough data
8.2
78
Not enough data
8.5
76
Not enough data
8.3
81
Intelligence
Not enough data
8.5
78
Not enough data
7.8
72
Not enough data
7.6
74
Platform Basics
Not enough data
8.7
120
Not enough data
8.6
116
Platform Data
Not enough data
8.3
124
Not enough data
8.0
111
Not enough data
8.2
126
Not enough data
8.1
114
Platform Additional Functionality
Not enough data
8.3
78
Not enough data
8.1
116
Not enough data
7.9
107
Agentic AI - Customer Journey Analytics
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
7.2
13
Functionality
Not enough data
8.0
192
Not enough data
7.9
170
Not enough data
7.9
175
Support
Not enough data
8.0
193
Not enough data
8.3
183
Not enough data
8.8
203
Page Customization
Not enough data
8.7
86
Not enough data
8.4
82
Not enough data
8.2
78
Not enough data
8.3
61
Page Optimization
Not enough data
Feature Not Available
Not enough data
8.5
77
Not enough data
8.1
70
Not enough data
7.3
64
Integrations
Not enough data
7.7
65
Not enough data
8.3
72
Not enough data
8.0
69
Generative AI
Not enough data
7.4
58
Agentic AI - Landing Page Builders
Not enough data
7.7
8
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
8.1
15
Not enough data
7.6
15
Not enough data
7.7
15
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
7.9
14
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
8.0
343
8.2
85
|
Verified
8.5
390
|
Verified
8.6
99
7.7
298
8.0
82
|
Verified
7.7
334
7.9
85
|
Verified
Campaigns
7.8
320
8.3
84
8.1
312
7.7
79
|
Verified
8.8
375
|
Verified
8.0
81
8.1
348
7.7
77
|
Verified
7.4
279
9.1
106
|
Verified
8.3
374
8.7
98
|
Verified
Engagement
8.5
369
7.8
78
|
Verified
Platform
8.7
369
8.4
98
|
Verified
8.3
342
|
Verified
8.2
87
|
Verified
8.0
293
8.3
82
|
Verified
Agentic AI - Mobile Marketing
6.8
143
Not enough data
6.7
140
Not enough data
6.8
140
Not enough data
6.8
139
Not enough data
6.8
139
Not enough data
7.0
140
Not enough data
Categories
Categories
Shared Categories
Attentive and Dotdigital are categorized as Mobile Marketing, SMS Marketing, and Marketing Automation
Unique Categories
Attentive is categorized as RCS Business Messaging
Dotdigital is categorized as Customer Data Platform (CDP), Personalization, Email Marketing, Communication Platform as a Service (CPaaS), Email Deliverability, Email Template Builder, Transactional Email, WhatsApp Marketing, Personalization Engines, Customer Journey Analytics, Push Notification, and Landing Page Builders
Reviews
Reviewers' Company Size
Attentive
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
22.7%
Apparel & Fashion
16.7%
Consumer Goods
11.8%
Marketing and Advertising
8.4%
Health, Wellness and Fitness
8.0%
Other
32.4%
Retail
11.5%
Marketing and Advertising
7.8%
Non-Profit Organization Management
7.6%
Financial Services
3.7%
Consumer Goods
3.1%
Other
66.3%
Alternatives
Discussions
What is the best way to reduce subscribers opting out of text messages
6 Comments
JT
Relevant and segmented messages. Limit the number of 'site wide' offers - communicate based on the customer persona or past site/purchase behavior.Read more
Will there be full email options for Attentive soon?
3 Comments
Official Response from Attentive
Hi Live Fabulously team, we've flagged this question to your CSM and they'll be reaching out directly to you. Thanks!Read more
Conversion rate has slowed in Q1, any tips or advice?
1 Comment
Official Response from Attentive
Hi Ceata, there are a few strategies that can optimize CVR. It's best if your CSM gives recommendations more specific to your business, so we'll have them...Read more
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
What's the next big showstopping element or functionality element?
1 Comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
Can I have a loyalist dot digital trooper t shirt
1 Comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
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