2026 Best Software Awards are here!See the list

Compare AppsFlyer and Braze

Save
    Log in to your account
    to save comparisons,
    products and more.
Add Product
AppsFlyer
AppsFlyer
(688)
4.5 out of 5
AppsFlyer
By AppsFlyer
Optimized for quick response
Braze
Braze
(1,483)
4.5 out of 5
Braze
By Braze
Optimized for quick response
At a Glance
AppsFlyer
AppsFlyer
Star Rating
(688)4.5 out of 5
Market Segments
Mid-Market (43.5% of reviews)
Information
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AppsFlyer
Braze
Braze
Star Rating
(1,483)4.5 out of 5
Market Segments
Mid-Market (56.6% of reviews)
Information
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Braze
AI Generated Summary
AI-generated. Powered by real user reviews.
  • G2 reviewers report that Braze excels in delivering a powerful and flexible CRM platform, enabling teams to execute highly personalized customer journeys at scale. Users appreciate its robust segmentation and event-based triggering capabilities, which enhance the overall marketing experience.
  • Users say that AppsFlyer stands out for its comprehensive analytics and user-friendly interface, making it easier for marketers to navigate and utilize the platform effectively. Reviewers highlight its accurate and transparent attribution, which builds trust in campaign data.
  • According to verified reviews, Braze's ease of use is frequently praised, with users noting that its technical capabilities and webhook integrations streamline complex audience paths, ultimately improving efficiency in marketing efforts.
  • Reviewers mention that AppsFlyer offers seamless integrations across multiple ad platforms, providing unified insights that are crucial for effective mobile app marketing. This integration capability is a significant advantage for users looking to optimize their marketing strategies.
  • G2 reviewers highlight that while both platforms have similar star ratings, Braze's higher G2 Score reflects greater overall user satisfaction, particularly in areas like push notifications and email campaigns, where users find it more effective for engaging customers.
  • Users express that AppsFlyer's strong privacy-first approach and commitment to compliance standards resonate well with those concerned about data security, making it a trustworthy choice for businesses prioritizing user data protection.
Pricing
Entry-Level Pricing
AppsFlyer
No pricing available
Braze
No pricing available
Free Trial
AppsFlyer
Free Trial is available
Braze
Free Trial is available
Ratings
Meets Requirements
8.7
443
8.5
966
Ease of Use
8.4
587
8.3
1,174
Ease of Setup
8.0
348
7.6
653
Ease of Admin
8.4
190
8.5
358
Quality of Support
8.6
420
8.5
916
Has the product been a good partner in doing business?
8.7
188
8.9
366
Product Direction (% positive)
9.3
436
9.2
930
Features by Category
Marketing AutomationHide 47 FeaturesShow 47 Features
Not enough data
7.6
646
Email Marketing
Not enough data
8.8
566
Not enough data
8.8
536
Not enough data
8.4
538
Not enough data
8.3
449
Online Marketing
Not enough data
6.9
355
Not enough data
8.4
478
Not enough data
8.7
520
Not enough data
8.4
492
Not enough data
7.3
370
Lead Management
Not enough data
7.5
390
Not enough data
7.4
396
Not enough data
8.6
535
Not enough data
6.8
323
Not enough data
7.4
352
Not enough data
7.5
380
Not enough data
Feature Not Available
Not enough data
7.8
382
Campaign Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
6.7
325
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
329
Reporting & Analytics
Not enough data
7.7
532
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
398
Not enough data
Feature Not Available
Platform
Not enough data
8.3
448
Not enough data
Feature Not Available
Not enough data
8.5
444
Not enough data
7.7
349
Not enough data
7.7
400
Not enough data
8.5
430
Not enough data
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Integration
Not enough data
7.9
450
Not enough data
8.1
432
Not enough data
7.9
392
Mobile App AnalyticsHide 14 FeaturesShow 14 Features
8.5
324
Not enough data
User Identification
Feature Not Available
Not enough data
8.2
266
Not enough data
8.2
255
Not enough data
Tracking & Reporting
8.7
290
Not enough data
8.4
280
Not enough data
8.9
295
Not enough data
8.4
297
Not enough data
8.3
269
Not enough data
8.2
268
Not enough data
Metrics
8.6
232
Not enough data
8.4
221
Not enough data
8.5
228
Not enough data
8.4
219
Not enough data
8.8
242
Not enough data
Creative Management PlatformsHide 15 FeaturesShow 15 Features
Not enough data
Not enough data
Authoring Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Publishing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Push NotificationHide 14 FeaturesShow 14 Features
Not enough data
8.1
535
Campaigns
Not enough data
8.6
447
Not enough data
9.0
483
Not enough data
8.6
442
Not enough data
8.8
491
Not enough data
8.9
468
Analytics
Not enough data
8.2
489
Not enough data
7.7
451
Optimization
Not enough data
8.7
471
Not enough data
8.8
481
Not enough data
8.3
392
Not enough data
8.1
390
Agentic AI - Push Notification
Not enough data
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Personalization EnginesHide 16 FeaturesShow 16 Features
Not enough data
7.7
223
Segmentation
Not enough data
8.8
210
Not enough data
8.5
198
Targeting
Not enough data
8.6
192
Not enough data
8.5
177
Triggered Content
Not enough data
7.7
116
Not enough data
9.1
199
Not enough data
9.1
195
Personalized Content
Not enough data
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Agentic AI - Personalization Engines
Not enough data
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Email Template BuilderHide 15 FeaturesShow 15 Features
Not enough data
7.2
144
Templates
Not enough data
7.7
128
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
130
Edit
Not enough data
7.1
124
Not enough data
8.3
128
Not enough data
7.9
127
Logistics
Not enough data
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Generative AI
Not enough data
6.7
85
Not enough data
Feature Not Available
Agentic AI - Email Template Builder
Not enough data
5.5
30
Not enough data
5.5
30
Click FraudHide 15 FeaturesShow 15 Features
8.3
92
Not enough data
Trading
8.2
59
Not enough data
7.9
58
Not enough data
9.0
73
Not enough data
Threat Detection
8.6
68
Not enough data
8.4
67
Not enough data
8.2
61
Not enough data
8.4
66
Not enough data
Blocking
8.0
58
Not enough data
8.3
62
Not enough data
8.1
59
Not enough data
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS MarketingHide 20 FeaturesShow 20 Features
Not enough data
7.7
77
Text Messaging
Not enough data
8.6
67
Not enough data
8.0
66
Not enough data
8.7
67
Not enough data
8.2
64
Not enough data
8.1
63
Not enough data
8.1
65
Not enough data
8.7
66
Not enough data
8.3
66
SMS Platform
Not enough data
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Agentic AI - SMS Marketing
Not enough data
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Mobile AttributionHide 18 FeaturesShow 18 Features
8.3
240
Not enough data
Platform Basics
9.0
209
Not enough data
8.7
195
Not enough data
8.5
173
Not enough data
8.6
179
Not enough data
8.4
167
Not enough data
8.4
166
Not enough data
Platform Data
8.0
180
Not enough data
8.4
193
Not enough data
8.5
216
Not enough data
8.3
180
Not enough data
8.4
193
Not enough data
8.5
184
Not enough data
Agentic AI - Value Selling Tools
7.7
8
Not enough data
7.5
8
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
7.9
8
Not enough data
8.1
8
Not enough data
Customer Journey AnalyticsHide 13 FeaturesShow 13 Features
Not enough data
7.4
117
Platform Basics
Not enough data
8.3
110
Not enough data
8.5
106
Platform Data
Not enough data
7.6
109
Not enough data
7.4
103
Not enough data
7.6
109
Not enough data
7.5
107
Platform Additional Functionality
Not enough data
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Agentic AI - Customer Journey Analytics
Not enough data
6.5
31
Not enough data
6.6
31
Not enough data
6.7
30
Not enough data
6.6
30
Data Clean RoomHide 2 FeaturesShow 2 Features
8.9
19
Not enough data
Centralized computation
8.8
18
Not enough data
Localized computation
9.0
18
Not enough data
WhatsApp MarketingHide 10 FeaturesShow 10 Features
Not enough data
8.5
15
WhatsApp Messaging - WhatsApp Marketing
Not enough data
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
PersonalizationHide 6 FeaturesShow 6 Features
Not enough data
6.3
32
Agentic AI - Personalization
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
RCS Business MessagingHide 15 FeaturesShow 15 Features
Not enough data
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Mobile MarketingHide 20 FeaturesShow 20 Features
8.1
241
7.4
526
Analysis
9.0
211
7.5
384
8.8
215
|
Verified
7.7
473
|
Verified
8.1
164
7.0
342
|
Verified
8.4
178
6.9
370
|
Verified
Campaigns
Feature Not Available
7.5
329
|
Verified
7.7
117
9.0
464
|
Verified
7.0
101
7.6
311
7.1
97
6.6
232
7.7
108
8.9
443
|
Verified
8.6
141
8.7
459
|
Verified
Engagement
7.8
112
7.4
266
Platform
8.5
172
8.3
390
8.8
183
|
Verified
8.2
364
|
Verified
8.3
125
7.9
321
Agentic AI - Mobile Marketing
8.0
10
6.5
40
8.3
9
6.7
42
8.0
10
6.7
40
7.8
10
6.6
40
8.2
11
6.5
40
8.3
11
6.5
41
Smart LinkHide 8 FeaturesShow 8 Features
8.7
10
Not enough data
Mobile AnalyticsHide 5 FeaturesShow 5 Features
8.5
257
Not enough data
Metrics
8.6
232
Not enough data
8.4
221
Not enough data
8.5
228
Not enough data
8.4
219
Not enough data
8.8
242
Not enough data
Mobile App OptimizationHide 15 FeaturesShow 15 Features
8.3
213
Not enough data
Variation Testing
8.0
129
Not enough data
7.5
109
Not enough data
Feature Not Available
Not enough data
8.4
136
Not enough data
Feature Not Available
Not enough data
7.9
115
Not enough data
Reporting
8.3
165
Not enough data
8.5
190
Not enough data
Personalization
8.3
141
Not enough data
8.5
143
Not enough data
8.7
140
Not enough data
Administration
8.4
163
Not enough data
7.9
133
Not enough data
8.7
176
Not enough data
8.9
172
Not enough data
Categories
Categories
Shared Categories
AppsFlyer
AppsFlyer
Braze
Braze
AppsFlyer and Braze are categorized as Mobile Marketing
Unique Categories
AppsFlyer
Braze
Reviews
Reviewers' Company Size
AppsFlyer
AppsFlyer
Small-Business(50 or fewer emp.)
26.2%
Mid-Market(51-1000 emp.)
43.5%
Enterprise(> 1000 emp.)
30.3%
Braze
Braze
Small-Business(50 or fewer emp.)
17.2%
Mid-Market(51-1000 emp.)
56.6%
Enterprise(> 1000 emp.)
26.2%
Reviewers' Industry
AppsFlyer
AppsFlyer
Financial Services
16.0%
Marketing and Advertising
15.7%
Retail
7.0%
Information Technology and Services
4.6%
Computer Games
4.2%
Other
52.3%
Braze
Braze
Financial Services
12.0%
Marketing and Advertising
7.3%
Information Technology and Services
6.3%
Health, Wellness and Fitness
6.2%
Food & Beverages
5.7%
Other
62.6%
Alternatives
AppsFlyer
AppsFlyer Alternatives
Singular
Singular
Add Singular
Kochava
Kochava
Add Kochava
Adjust
Adjust
Add Adjust
CleverTap
CleverTap
Add CleverTap
Braze
Braze Alternatives
Iterable
Iterable
Add Iterable
MoEngage
MoEngage
Add MoEngage
Insider One
Insider One
Add Insider One
Klaviyo
Klaviyo
Add Klaviyo
Discussions
AppsFlyer
AppsFlyer Discussions
What is Mobile Attribution?
2 Comments
Ben M.
BM
Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make...Read more
How much does AppsFlyer cost?
2 Comments
DD
It's free.Read more
Does AppsFlyer have a Mobile App?
1 Comment
Official Response from AppsFlyer
Absolutely! AppsFlyer allows you to use a mobile app to measure your growth on the go!Read more
See all discussions
Braze
Braze Discussions
What is Braze used for?
4 Comments
Nikola R.
NR
Marketing automation across various channels Read more
Reporting gaps and clunky dashboards are turning campaign reviews into manual spreadsheet work
1 Comment
Aheli B.
AB
<p><span style="color: rgb(0, 0, 0);">You might find it easier to build a few reusable “Dashboard Builder” views for each region or KPI set instead of...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
Aheli B.
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
See all discussions
Ask AppsFlyer a QuestionContact AppsFlyer
Ask Braze a QuestionContact Braze

Spotlight Categories

Add Product
AppsFlyer
AppsFlyer
Optimized for quick response
Braze
Braze
Optimized for quick response