Compare AppsFlyer and Braze 
Featured Products
At a Glance
Market Segments
Mid-Market (43.5% of reviews)
Mid-Market (55.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
AppsFlyer
Star Rating
(697)4.5 out of 5
Market Segments
Mid-Market (43.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AppsFlyerBraze
Star Rating
(1,670)4.5 out of 5
Market Segments
Mid-Market (55.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in user engagement features, particularly with its segmentation capabilities. Users appreciate how it allows for targeted email communications, ensuring that the right messages reach the right audience, which significantly boosts their marketing results.
- Users say that AppsFlyer shines in its attribution accuracy, with many highlighting its ability to provide insightful cross-channel attribution. This feature has been particularly beneficial for organizations looking to enhance their mobile marketing measurement and analytics.
- According to verified reviews, Braze's integration capabilities, especially with its RestApi, are a standout feature. Users find it invaluable for pulling and posting data from various sources, making it a crucial tool for their data management needs.
- Reviewers mention that AppsFlyer offers a more straightforward setup process, with many users noting the intuitive onboarding experience. This ease of setup has helped teams quickly adapt and start leveraging the platform's features without extensive training.
- G2 reviewers highlight that while both platforms have strong support, AppsFlyer receives slightly higher praise for its quality of support. Users feel that the assistance provided has been effective in addressing their queries and enhancing their overall experience with the product.
- Users report that Braze's campaign management tools are robust, allowing for efficient execution of marketing strategies. However, some users feel that AppsFlyer's reporting features, including access to event-level reports, provide a more comprehensive view of campaign performance.
Pricing
Entry-Level Pricing
AppsFlyer
No pricing availableBraze
No pricing availableFree Trial
AppsFlyer
Free Trial is available
Braze
Free Trial is available
Ratings
Meets Requirements
8.7
447
8.5
991
Ease of Use
8.4
591
8.4
1,248
Ease of Setup
8.0
352
7.6
721
Ease of Admin
8.4
190
8.5
363
Quality of Support
8.6
423
8.5
940
Has the product been a good partner in doing business?
8.7
188
8.9
371
Product Direction (% positive)
9.3
439
9.2
949
Features by Category
Email Marketing
Not enough data
8.8
572
Not enough data
8.8
540
Not enough data
8.4
541
Not enough data
8.4
452
Online Marketing
Not enough data
6.9
356
Not enough data
8.4
484
Not enough data
8.7
524
Not enough data
8.4
493
Not enough data
7.2
371
Lead Management
Not enough data
7.5
392
Not enough data
7.5
397
Not enough data
8.6
540
Not enough data
6.8
324
Not enough data
7.4
353
Not enough data
7.5
381
Not enough data
Feature Not Available
Not enough data
7.8
384
Campaign Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
6.7
326
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
330
Reporting & Analytics
Not enough data
7.7
535
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
399
Not enough data
Feature Not Available
Platform
Not enough data
8.3
456
Not enough data
Feature Not Available
Not enough data
8.5
446
Not enough data
7.7
351
Not enough data
7.7
401
Not enough data
8.5
438
Not enough data
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
6.5
39
Not enough data
6.6
37
Not enough data
6.8
38
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Integration
Not enough data
7.9
455
Not enough data
8.1
439
Not enough data
7.9
394
User Identification
Feature Not Available
Not enough data
8.2
266
Not enough data
8.2
255
Not enough data
Tracking & Reporting
8.7
291
Not enough data
8.4
281
Not enough data
8.9
299
Not enough data
8.4
299
Not enough data
8.3
269
Not enough data
8.2
268
Not enough data
Metrics
8.6
232
Not enough data
8.4
221
Not enough data
8.5
228
Not enough data
8.4
219
Not enough data
8.8
243
Not enough data
Authoring Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Publishing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
8.6
450
Not enough data
9.0
486
Not enough data
8.6
444
Not enough data
8.8
497
Not enough data
8.9
471
Analytics
Not enough data
8.2
494
Not enough data
7.7
454
Optimization
Not enough data
8.7
476
Not enough data
8.8
490
Not enough data
8.3
393
Not enough data
8.1
396
Agentic AI - Push Notification
Not enough data
6.3
41
Not enough data
6.6
41
Not enough data
6.3
39
Segmentation
Not enough data
8.8
212
Not enough data
8.5
200
Targeting
Not enough data
8.6
193
Not enough data
8.5
178
Triggered Content
Not enough data
7.8
118
Not enough data
9.1
201
Not enough data
9.1
197
Personalized Content
Not enough data
7.4
117
Not enough data
7.1
111
Not enough data
7.0
108
Agentic AI - Personalization Engines
Not enough data
7.0
9
Not enough data
7.0
10
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Templates
Not enough data
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
126
Not enough data
7.9
131
Edit
Not enough data
7.1
125
Not enough data
8.3
130
Not enough data
7.9
129
Logistics
Not enough data
7.2
129
Not enough data
7.1
124
Not enough data
7.6
125
Not enough data
Feature Not Available
Generative AI
Not enough data
6.7
88
Not enough data
Feature Not Available
Agentic AI - Email Template Builder
Not enough data
5.6
31
Not enough data
5.6
31
Trading
8.2
59
Not enough data
7.9
58
Not enough data
9.0
73
Not enough data
Threat Detection
8.6
68
Not enough data
8.4
67
Not enough data
8.2
61
Not enough data
8.4
66
Not enough data
Blocking
8.0
58
Not enough data
8.3
62
Not enough data
8.1
59
Not enough data
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
8.6
68
Not enough data
7.9
67
Not enough data
8.7
68
Not enough data
8.2
65
Not enough data
8.1
64
Not enough data
8.1
65
Not enough data
8.7
67
Not enough data
8.3
66
SMS Platform
Not enough data
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Agentic AI - SMS Marketing
Not enough data
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Platform Basics
9.0
209
Not enough data
8.7
195
Not enough data
8.5
173
Not enough data
8.6
179
Not enough data
8.4
167
Not enough data
8.4
166
Not enough data
Platform Data
8.0
180
Not enough data
8.4
193
Not enough data
8.5
216
Not enough data
8.3
180
Not enough data
8.4
193
Not enough data
8.5
184
Not enough data
Agentic AI - Value Selling Tools
7.7
8
Not enough data
7.5
8
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
7.9
8
Not enough data
8.1
8
Not enough data
Platform Basics
Not enough data
8.3
110
Not enough data
8.5
108
Platform Data
Not enough data
7.6
109
Not enough data
7.4
103
Not enough data
7.6
110
Not enough data
7.5
107
Platform Additional Functionality
Not enough data
7.7
105
Not enough data
7.6
105
Not enough data
Feature Not Available
Agentic AI - Customer Journey Analytics
Not enough data
6.5
31
Not enough data
6.6
31
Not enough data
6.7
30
Not enough data
6.6
30
Centralized computation
8.8
18
Not enough data
Localized computation
9.0
18
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Agentic AI - Personalization
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.3
33
Not enough data
6.2
32
Not enough data
6.2
32
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
9.0
211
7.5
385
8.8
215
|
Verified
7.7
476
|
Verified
8.1
164
7.1
343
|
Verified
8.4
179
6.9
375
|
Verified
Campaigns
Feature Not Available
7.6
330
|
Verified
7.7
117
9.0
466
|
Verified
7.0
101
7.6
312
7.1
97
6.6
233
7.7
108
8.9
444
|
Verified
8.6
141
8.7
465
|
Verified
Engagement
7.8
112
7.5
268
Platform
8.5
172
8.2
391
8.8
183
|
Verified
8.2
369
|
Verified
8.3
125
7.9
324
Agentic AI - Mobile Marketing
8.0
10
6.7
43
8.3
9
6.7
42
8.0
10
6.7
40
7.8
10
6.6
40
8.2
11
6.5
40
8.3
11
6.6
42
Audience Targeting
8.7
10
Not enough data
8.5
9
Not enough data
8.9
9
Not enough data
Analytics
9.4
9
Not enough data
9.4
9
Not enough data
9.3
9
Not enough data
Agentic AI - Business Continuity Management
7.8
6
Not enough data
7.8
6
Not enough data
Metrics
8.6
232
Not enough data
8.4
221
Not enough data
8.5
228
Not enough data
8.4
219
Not enough data
8.8
243
Not enough data
Variation Testing
8.0
129
Not enough data
7.5
109
Not enough data
Feature Not Available
Not enough data
8.4
136
Not enough data
Feature Not Available
Not enough data
7.9
115
Not enough data
Reporting
8.3
165
Not enough data
8.5
190
Not enough data
Personalization
8.3
141
Not enough data
8.5
143
Not enough data
8.7
140
Not enough data
Administration
8.4
163
Not enough data
7.9
133
Not enough data
8.7
176
Not enough data
8.9
172
Not enough data
Categories
Categories
Shared Categories
AppsFlyer and Braze are categorized as Mobile Marketing
Unique Categories
AppsFlyer is categorized as Data Clean Room, Mobile Attribution, Click Fraud, Creative Management Platforms, Mobile App Analytics, Mobile App Optimization, and Smart Link
Reviews
Reviewers' Company Size
AppsFlyer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.1%
Marketing and Advertising
15.6%
Retail
7.0%
Information Technology and Services
4.6%
Computer Games
4.2%
Other
52.5%
Financial Services
12.5%
Marketing and Advertising
7.2%
Information Technology and Services
6.2%
Health, Wellness and Fitness
6.0%
Food & Beverages
5.4%
Other
62.7%
Discussions
How much does AppsFlyer cost?
2 Comments
DD
It's free.Read more
What is Mobile Attribution?
2 Comments
BM
Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make...Read more
What is Braze used for?
4 Comments
VR
Braze is a customer engagement platform that enables businesses to create and manage personalized and targeted communication campaigns through paid and owned...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
Does anyone else struggle with the lack of autosave and occasional glitches when building canvases and messages?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Totally get this. I started saving each major step as a versioned draft and it’s saved me multiple times from browser...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
Your software and services insights are valuable.
Your peers come to G2 to get an inside look at and other business solutions. Adding perspective on will help others pick the right solution based on real user experience.
