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Compare AdRoll and Wunderkind 
Featured Products
At a Glance
Market Segments
Small-Business (56.3% of reviews)
Mid-Market (41.4% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(693)4.0 out of 5
Market Segments
Small-Business (56.3% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansWunderkind
Star Rating
(88)4.4 out of 5
Market Segments
Mid-Market (41.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about WunderkindSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in retargeting capabilities, with users highlighting its ease of use and effectiveness. One user mentioned, "The retargeting capabilities are top tier! The platform is so easy to use and to see everything," showcasing its strength in this area.
- Users say Wunderkind stands out for its customer support and partnership approach. Reviewers appreciate the responsiveness of the team, with one stating, "Our working relationship is very positive. Seth and team are responsive and show that they care about the success of our company."
- According to verified reviews, AdRoll's dynamic ad creation features are particularly praised, with users noting how easy it is to create ads tailored to their needs. One user expressed satisfaction with the inbuilt ad maker, saying it makes the process very straightforward.
- Reviewers mention that Wunderkind's identity technology is a game-changer for brands looking to enhance their reach. Users have noted that it effectively transforms anonymous site traffic into actionable insights, helping them drive performance even as a challenger brand.
- G2 reviewers highlight that while AdRoll has a higher overall satisfaction score, Wunderkind's quality of support and product direction ratings are notably higher, indicating a strong commitment to continuous improvement and user satisfaction.
- Users report that AdRoll is particularly favorable for small businesses, with a significant portion of its reviews coming from this segment. This suggests that its features and pricing model are well-suited for smaller operations, while Wunderkind appears to cater more to mid-market companies.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Wunderkind
No pricing availableFree Trial
AdRoll
Free Trial is available
Wunderkind
No trial information availableRatings
Meets Requirements
8.2
582
8.7
82
Ease of Use
8.3
587
8.5
83
Ease of Setup
8.2
371
8.0
47
Ease of Admin
8.1
336
8.3
34
Quality of Support
8.0
556
9.0
83
Has the product been a good partner in doing business?
8.1
335
9.2
35
Product Direction (% positive)
7.2
572
8.8
85
Features by Category
Email Marketing
Not enough data
8.7
9
Not enough data
9.6
9
Not enough data
8.3
6
Not enough data
9.5
7
Online Marketing
Not enough data
Not enough data
Not enough data
8.3
7
Not enough data
8.7
5
Not enough data
9.4
6
Not enough data
Not enough data
Lead Management
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.8
7
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
8.9
6
Not enough data
8.0
5
Not enough data
Not enough data
Campaign Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
7.3
5
Not enough data
8.3
5
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
6.7
5
Not enough data
9.3
5
Not enough data
6.3
5
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
6.3
5
Not enough data
8.0
5
Not enough data
8.3
5
Channel Functionality
8.2
400
9.4
6
Platform Interoperability
7.5
80
Not enough data
Agentic AI - Display Advertising
6.7
22
Not enough data
7.0
22
Not enough data
7.4
21
Not enough data
7.3
22
Not enough data
7.4
22
Not enough data
7.1
22
Not enough data
Campaign Management
8.0
437
8.3
5
7.6
426
8.1
6
8.1
429
8.8
7
7.0
373
8.3
5
7.7
367
8.3
5
7.8
356
8.9
6
7.7
313
Not enough data
7.7
359
8.3
6
8.1
399
8.9
6
7.5
375
8.6
6
7.5
331
9.3
5
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
406
8.6
6
8.7
428
7.7
5
8.0
372
8.3
5
7.7
338
9.0
5
Platform
7.7
284
Not enough data
7.2
333
Not enough data
8.0
368
9.0
5
8.1
404
9.2
6
7.8
314
Not enough data
7.4
325
9.3
5
7.5
321
9.3
5
7.8
267
9.0
5
7.6
333
Feature Not Available
Visitor Behavior
Not enough data
8.2
16
Not enough data
8.6
17
Not enough data
7.7
15
Templates
Not enough data
7.6
15
Not enough data
8.2
16
Not enough data
8.3
16
Personalization
Not enough data
8.4
17
Not enough data
8.7
17
Not enough data
9.1
17
Not enough data
7.7
14
Not enough data
7.4
15
Not enough data
7.6
16
Not enough data
9.3
16
Not enough data
8.8
16
Multichannel
Not enough data
8.5
16
Not enough data
8.7
18
Not enough data
8.0
16
Administration
Not enough data
8.3
15
Not enough data
7.6
17
Not enough data
7.8
15
Not enough data
7.7
17
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
8.2
166
9.2
20
8.3
197
8.5
20
8.1
185
8.9
20
8.1
207
8.0
20
8.2
194
7.8
19
8.3
197
7.3
18
8.2
177
8.2
19
Agentic AI - Retargeting
7.6
26
Not enough data
7.2
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Not enough data
Text Messaging
Not enough data
8.7
20
Not enough data
5.5
13
Not enough data
8.1
21
Not enough data
6.4
20
Not enough data
7.8
20
Not enough data
7.4
21
Not enough data
7.8
20
Not enough data
Feature Not Available
SMS Platform
Not enough data
7.5
21
Not enough data
8.4
20
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
20
Not enough data
8.3
16
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
26
|
Verified
Not enough data
8.5
31
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.6
30
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
203
Not enough data
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
437
8.3
5
7.6
426
8.1
6
8.1
429
8.8
7
7.0
373
8.3
5
7.7
367
8.3
5
7.8
356
8.9
6
7.7
313
Not enough data
7.7
359
8.3
6
8.1
399
8.9
6
7.5
375
8.6
6
7.5
331
9.3
5
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
406
8.6
6
8.7
428
7.7
5
8.0
372
8.3
5
7.7
338
9.0
5
Mobile
7.8
169
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Platform
7.7
284
Not enough data
7.2
333
Not enough data
8.0
368
9.0
5
8.1
404
9.2
6
7.8
314
Not enough data
7.4
325
9.3
5
7.5
321
9.3
5
7.8
267
9.0
5
7.6
333
Feature Not Available
Platform Interoperability
6.7
12
Not enough data
Video Functionality
7.9
14
Not enough data
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
437
8.3
5
7.6
426
8.1
6
8.1
429
8.8
7
7.0
373
8.3
5
7.7
367
8.3
5
7.8
356
8.9
6
7.7
313
Not enough data
7.7
359
8.3
6
8.1
399
8.9
6
7.5
375
8.6
6
7.5
331
9.3
5
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
406
8.6
6
8.7
428
7.7
5
8.0
372
8.3
5
7.7
338
9.0
5
Platform
7.7
284
Not enough data
7.2
333
Not enough data
8.0
368
9.0
5
8.1
404
9.2
6
7.8
314
Not enough data
7.4
325
9.3
5
7.5
321
9.3
5
7.8
267
9.0
5
7.6
333
Feature Not Available
Platform Interoperability
8.0(won by default)
35
Not enough data
Agentic AI - Social Media Advertising
6.7(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
7.9(won by default)
7
Not enough data
7.1(won by default)
7
Not enough data
6.9(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
Social Functionality
8.0(won by default)
221
Not enough data
Campaign Management
8.0
437
8.3(won by 0.3)
5
7.6
426
8.1(won by 0.5)
6
8.1
429
8.8(won by 0.7)
7
7.0
373
8.3(won by 1.3)
5
7.7
367
8.3(won by 0.6)
5
7.8
356
8.9(won by 1.1)
6
7.7(won by default)
313
Not enough data
7.7
359
8.3(won by 0.6)
6
8.1
399
8.9(won by 0.8)
6
7.5
375
8.6(won by 1.1)
6
7.5
331
9.3(won by 1.8)
5
7.7(won by default)
212
Not enough data
7.8(won by default)
210
Not enough data
Targeting
7.9
406
8.6(won by 0.7)
6
8.7(won by 1.0)
428
7.7
5
8.0
372
8.3(won by 0.3)
5
7.7
338
9.0(won by 1.3)
5
Platform
7.7(won by default)
284
Not enough data
7.2(won by default)
333
Not enough data
8.0
368
9.0(won by 1.0)
5
8.1
404
9.2(won by 1.1)
6
7.8(won by default)
314
Not enough data
7.4
325
9.3(won by 1.9)
5
7.5
321
9.3(won by 1.8)
5
7.8
267
9.0(won by 1.2)
5
7.6(won by default)
333
Feature Not Available
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
437
8.3
5
7.6
426
8.1
6
8.1
429
8.8
7
7.0
373
8.3
5
7.7
367
8.3
5
7.8
356
8.9
6
7.7
313
Not enough data
7.7
359
8.3
6
8.1
399
8.9
6
7.5
375
8.6
6
7.5
331
9.3
5
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
406
8.6
6
8.7
428
7.7
5
8.0
372
8.3
5
7.7
338
9.0
5
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
284
Not enough data
7.2
333
Not enough data
8.0
368
9.0
5
8.1
404
9.2
6
7.8
314
Not enough data
7.4
325
9.3
5
7.5
321
9.3
5
7.8
267
9.0
5
7.6
333
Feature Not Available
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Wunderkind are categorized as Retargeting, Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
AdRoll is categorized as Connected TV (CTV) Advertising Platforms, Attribution, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), and Social Media Advertising
Wunderkind is categorized as Personalization, Personalization Engines, E-Commerce Personalization, Identity Resolution, SMS Marketing, and Marketing Automation
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Wunderkind
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.6%
Computer Software
7.4%
Retail
5.9%
Apparel & Fashion
4.5%
Information Technology and Services
4.4%
Other
52.3%
Apparel & Fashion
23.0%
Retail
21.8%
Consumer Goods
9.2%
Automotive
8.0%
Marketing and Advertising
3.4%
Other
34.5%
Discussions
Does anybody knows a good source of AdRoll documentation?
1 Comment
SG
Hi Gransy, good question! Thorough documentation can be a huge help in learning to use a product to its full potential. AdRoll has a Help Center where they...Read more
How do you track attribution, while using a linear strategy
1 Comment
VF
One approach is to leverage multi-touch attribution directly in your marketing automation tools or whatever reporting tool you use.
The way I've done it...Read more
How do I run reports to determine how a particular campaign is influencing other campaigns within AdRoll?
1 Comment
VC
Hi Nicole! The best and easiest way to track this would be through AdRoll's Advanced Tracking tool. This would allow you to track conversions and where new...Read more
Wunderkind has no discussions with answers
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