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At a Glance
Market Segments
Small-Business (56.3% of reviews)
Mid-Market (38.8% of reviews)
Entry-Level Pricing
Pay As You Go
Starting at $4,999 Annually 5 Users
AdRoll
Star Rating
(692)4.0 out of 5
Market Segments
Small-Business (56.3% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansOnclusive
Star Rating
(188)4.3 out of 5
Market Segments
Mid-Market (38.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $4,999 Annually 5 Users
Browse all 2 pricing plansAdRoll vs Onclusive
When assessing the two solutions, reviewers found Onclusive easier to use, set up, and administer. Reviewers also preferred doing business with Onclusive overall.
- Reviewers felt that Onclusive meets the needs of their business better than AdRoll.
- When comparing quality of ongoing product support, reviewers felt that Onclusive is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Onclusive over AdRoll.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Onclusive
Pro Media Monitoring
Starting at $4,999 Annually
5 Users
Our platform for agencies and SMBs combines the power of the world’s largest newscrawler with our AI-powered media contact database for a powerful media monitoring solution.
- Article Analytics
- Competitive Intelligence
- Author Intelligence™ Media Contact Database
Free Trial
AdRoll
Free Trial is available
Onclusive
No trial information availableRatings
Meets Requirements
8.2
580
8.8
171
Ease of Use
8.3
585
8.6
171
Ease of Setup
8.2
369
8.3
95
Ease of Admin
8.1
336
8.6
61
Quality of Support
8.0
554
9.0
164
Has the product been a good partner in doing business?
8.1
335
9.1
59
Product Direction (% positive)
7.2
570
8.8
164
Features by Category
Channel Functionality
8.2
400
Not enough data
Platform Interoperability
7.5
80
Not enough data
Agentic AI - Display Advertising
6.7
22
Not enough data
7.0
22
Not enough data
7.4
21
Not enough data
7.3
22
Not enough data
7.4
22
Not enough data
7.1
22
Not enough data
Campaign Management
8.0
436
Not enough data
7.6
426
Not enough data
8.1
429
Not enough data
7.0
373
Not enough data
7.7
367
Not enough data
7.8
356
Not enough data
7.7
313
Not enough data
7.7
359
Not enough data
8.1
399
Not enough data
7.5
375
Not enough data
7.5
331
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
406
Not enough data
8.7
427
Not enough data
8.0
372
Not enough data
7.7
338
Not enough data
Platform
7.7
284
Not enough data
7.2
332
Not enough data
8.0
368
Not enough data
8.1
404
Not enough data
7.8
313
Not enough data
7.4
324
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Social Analytics
Not enough data
7.2(won by default)
9
Not enough data
8.0(won by default)
9
Not enough data
8.0(won by default)
9
Not enough data
Feature Not Available
Not enough data
7.4(won by default)
9
Not enough data
8.1(won by default)
9
Not enough data
8.5(won by default)
9
Reports & Dashboards
Not enough data
8.0(won by default)
9
Not enough data
9.1(won by default)
9
Not enough data
8.0(won by default)
9
Not enough data
7.4(won by default)
9
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
8.2
166
Not enough data
8.3
197
Not enough data
8.1
185
Not enough data
8.1
206
Not enough data
8.2
194
Not enough data
8.2
196
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.6
26
Not enough data
7.2
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
26
|
Verified
Not enough data
8.5
31
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.6
30
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Contact Management
Not enough data
7.0
9
Not enough data
5.2
8
Not enough data
5.2
8
Not enough data
6.0
8
PR Management
Not enough data
7.4
9
Not enough data
7.2
9
Not enough data
7.6
9
Not enough data
7.6
9
Agentic AI - Regulatory Change Management
Not enough data
3.7
5
Not enough data
3.7
5
Not enough data
3.7
5
Not enough data
3.7
5
Not enough data
3.7
5
Workflow Automation
Not enough data
4.6
8
Not enough data
4.8
8
Not enough data
6.3
8
Not enough data
4.4
8
Media Channels
Not enough data
8.6
68
Not enough data
7.8
67
Not enough data
8.6
73
Geographic Coverage
Not enough data
8.4
73
Not enough data
8.9
73
Not enough data
7.7
70
Reporting
Not enough data
8.3
75
Not enough data
8.2
73
Not enough data
8.4
72
Not enough data
8.6
76
Agentic AI - Media Monitoring
Not enough data
5.3
25
Not enough data
5.1
26
Not enough data
5.3
26
Not enough data
5.2
26
Not enough data
5.1
26
Generative AI
Not enough data
6.1
48
Not enough data
6.3
48
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
203
Not enough data
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
436
Not enough data
7.6
426
Not enough data
8.1
429
Not enough data
7.0
373
Not enough data
7.7
367
Not enough data
7.8
356
Not enough data
7.7
313
Not enough data
7.7
359
Not enough data
8.1
399
Not enough data
7.5
375
Not enough data
7.5
331
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
406
Not enough data
8.7
427
Not enough data
8.0
372
Not enough data
7.7
338
Not enough data
Mobile
7.8
169
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Platform
7.7
284
Not enough data
7.2
332
Not enough data
8.0
368
Not enough data
8.1
404
Not enough data
7.8
313
Not enough data
7.4
324
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Platform Interoperability
6.7
12
Not enough data
Video Functionality
7.9
14
Not enough data
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
436
Not enough data
7.6
426
Not enough data
8.1
429
Not enough data
7.0
373
Not enough data
7.7
367
Not enough data
7.8
356
Not enough data
7.7
313
Not enough data
7.7
359
Not enough data
8.1
399
Not enough data
7.5
375
Not enough data
7.5
331
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
406
Not enough data
8.7
427
Not enough data
8.0
372
Not enough data
7.7
338
Not enough data
Platform
7.7
284
Not enough data
7.2
332
Not enough data
8.0
368
Not enough data
8.1
404
Not enough data
7.8
313
Not enough data
7.4
324
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Platform Interoperability
8.0
35
Not enough data
Agentic AI - Social Media Advertising
6.7
7
Not enough data
6.7
7
Not enough data
7.9
7
Not enough data
7.1
7
Not enough data
6.9
7
Not enough data
6.7
7
Not enough data
Social Functionality
8.0
221
Not enough data
Campaign Management
8.0
436
Not enough data
7.6
426
Not enough data
8.1
429
Not enough data
7.0
373
Not enough data
7.7
367
Not enough data
7.8
356
Not enough data
7.7
313
Not enough data
7.7
359
Not enough data
8.1
399
Not enough data
7.5
375
Not enough data
7.5
331
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
406
Not enough data
8.7
427
Not enough data
8.0
372
Not enough data
7.7
338
Not enough data
Platform
7.7
284
Not enough data
7.2
332
Not enough data
8.0
368
Not enough data
8.1
404
Not enough data
7.8
313
Not enough data
7.4
324
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Monitoring & Listening
Not enough data
7.2
9
Not enough data
6.5
10
Not enough data
7.8
10
Not enough data
8.3
10
Not enough data
7.1
8
Not enough data
7.1
8
Agentic AI - Social Media Listening Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management & Analysis
Not enough data
7.5
8
Not enough data
7.2
10
Not enough data
8.8
10
Not enough data
8.0
9
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
436
Not enough data
7.6
426
Not enough data
8.1
429
Not enough data
7.0
373
Not enough data
7.7
367
Not enough data
7.8
356
Not enough data
7.7
313
Not enough data
7.7
359
Not enough data
8.1
399
Not enough data
7.5
375
Not enough data
7.5
331
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
406
Not enough data
8.7
427
Not enough data
8.0
372
Not enough data
7.7
338
Not enough data
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
284
Not enough data
7.2
332
Not enough data
8.0
368
Not enough data
8.1
404
Not enough data
7.8
313
Not enough data
7.4
324
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Management
Not enough data
7.3
8
Not enough data
7.9
8
Not enough data
7.9
8
Not enough data
6.9
8
Not enough data
7.3
8
Distribution & Reporting
Not enough data
6.7
8
Not enough data
7.9
8
Not enough data
8.1
8
Not enough data
7.1
8
Not enough data
8.1
8
Influencer Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Influencer Marketing Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
5.9
32
Not enough data
6.1
33
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Database
Not enough data
8.0
41
Not enough data
8.2
37
Not enough data
8.0
23
Outreach
Not enough data
7.5
26
Not enough data
7.5
34
Not enough data
7.3
28
Reporting
Not enough data
8.7
37
Not enough data
8.0
21
Not enough data
8.5
39
Agentic AI - Media and Influencer Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Rights/Roles
Not enough data
8.4
34
Not enough data
8.8
38
Categories
Categories
Shared Categories
AdRoll and Onclusive share no categories
Unique Categories
Onclusive is categorized as Influencer Marketing Platforms, Media Monitoring, Media and Influencer Targeting, PR Analytics, Social Media Analytics, Social Media Listening Tools, PR CRM, and Online Newsroom
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Onclusive
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.7%
Computer Software
7.3%
Retail
5.9%
Apparel & Fashion
4.5%
Information Technology and Services
4.4%
Other
52.3%
Public Relations and Communications
16.4%
Non-Profit Organization Management
7.7%
Information Technology and Services
6.6%
Computer Software
6.0%
Marketing and Advertising
5.5%
Other
57.9%
Alternatives
Discussions
Does anybody knows a good source of AdRoll documentation?
1 Comment
SG
Hi Gransy, good question! Thorough documentation can be a huge help in learning to use a product to its full potential. AdRoll has a Help Center where they...Read more
How do you track attribution, while using a linear strategy
1 Comment
VF
One approach is to leverage multi-touch attribution directly in your marketing automation tools or whatever reporting tool you use.
The way I've done it...Read more
How do I run reports to determine how a particular campaign is influencing other campaigns within AdRoll?
1 Comment
VC
Hi Nicole! The best and easiest way to track this would be through AdRoll's Advanced Tracking tool. This would allow you to track conversions and where new...Read more
Onclusive has no more discussions with answers
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