Compare ActiveCampaign and Sugar Sell 
At a Glance
Market Segments
ActiveCampaign
Small-Business (92.3% of reviews)
Sugar Sell
Mid-Market (48.7% of reviews)
Entry-Level Pricing
ActiveCampaign
Starting at $15.00 Per MonthSugar Sell
$19.00 Per MonthFeatured Products
Sponsored
Cobrowse.io
(15)
Salesforce AppExchange Apps
Visit Website
Sponsored
rampmetrics
(25)
Attribution
Visit Website
Sponsored
Gleen AI
(34)
Conversational Marketing
Visit Website
ActiveCampaign vs Sugar Sell
- Users report that Sugar Sell excels in Contact & Account Management with a score of 8.1, while ActiveCampaign follows closely with 8.4, indicating that both platforms provide solid management features, but Sugar Sell has a slight edge in user satisfaction.
- Reviewers mention that ActiveCampaign shines in Email Marketing, scoring 9.0 compared to Sugar Sell's 7.1. Users appreciate ActiveCampaign's robust features for Automated Email Responses and Manage Email Deliverability, which enhance their marketing efforts.
- G2 users highlight that Sugar Sell's Sales Force Automation features, particularly in Opportunity & Pipeline Management (7.8), are well-received, but ActiveCampaign's score of 8.0 shows it also provides effective tools for managing sales opportunities.
- Users on G2 report that ActiveCampaign's Marketing Automation capabilities, especially in Campaign Management (8.9), significantly outperform Sugar Sell's 7.2, making it a preferred choice for those focused on advanced marketing strategies.
- Reviewers mention that Sugar Sell's Quality of Support is rated at 7.6, while ActiveCampaign's support quality is higher at 8.6, indicating that users find ActiveCampaign more responsive and helpful when issues arise.
- Users say that both platforms offer good Customization options, but Sugar Sell scores 8.1 compared to ActiveCampaign's 7.9, suggesting that Sugar Sell provides slightly more flexibility in tailoring the software to specific business needs.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Sugar Sell
Sell Essentials
$19.00
Per Month
3 Users Minimum. Sales force automation for growing teams needing 3-5 seats with basic support and ease of upgrade.
- Account Management
- Contact Management
- Lead Management
Free Trial
ActiveCampaign
Free Trial is available
Sugar Sell
No trial information availableRatings
Meets Requirements
8.8
10,247
7.9
603
Ease of Use
8.2
10,344
7.6
640
Ease of Setup
8.1
6,281
7.2
338
Ease of Admin
8.4
5,903
7.6
314
Quality of Support
8.6
9,519
7.6
546
Has the product been a good partner in doing business?
8.8
5,772
7.8
298
Product Direction (% positive)
8.3
9,651
7.0
590
Features by Category
Sales Force Automation
8.3
1797
|
Verified
8.2
498
|
Verified
7.1
738
7.6
318
8.0
1476
|
Verified
7.8
465
|
Verified
7.8
1397
|
Verified
7.7
483
|
Verified
7.1
951
|
Verified
7.2
354
|
Verified
7.7
1157
|
Verified
7.4
408
|
Verified
7.2
944
|
Verified
7.3
342
|
Verified
7.1
884
|
Verified
7.4
344
|
Verified
7.5
1024
|
Verified
7.7
372
|
Verified
Marketing Automation
9.0
1999
|
Verified
7.1
350
|
Verified
8.8
1894
|
Verified
7.2
357
|
Verified
8.5
1856
|
Verified
7.9
423
|
Verified
8.0
1194
|
Verified
7.0
308
|
Verified
Customer Support
7.7
1189
|
Verified
7.9
382
|
Verified
7.9
1354
|
Verified
7.6
344
|
Verified
8.1
1487
|
Verified
7.7
354
|
Verified
7.1
1065
|
Verified
7.4
288
7.7
1183
|
Verified
7.7
309
|
Verified
Reporting & Analytics
7.8
1682
|
Verified
7.7
465
|
Verified
8.0
1881
|
Verified
8.0
471
|
Verified
7.3
1046
|
Verified
7.4
362
|
Verified
Mobile & Social
7.4
987
|
Verified
7.2
265
|
Verified
7.4
1088
|
Verified
7.2
263
|
Verified
7.2
1138
|
Verified
7.3
326
|
Verified
Platform
7.9
1620
|
Verified
8.2
255
|
Verified
8.1
1566
|
Verified
7.8
250
|
Verified
8.2
1675
|
Verified
8.1
263
|
Verified
7.4
1111
|
Verified
7.9
163
|
Verified
7.2
1017
|
Verified
8.2
209
|
Verified
Feature Not Available
7.5
211
|
Verified
8.3
1742
|
Verified
7.7
252
|
Verified
7.5
1143
|
Verified
7.2
195
|
Verified
Integration
8.2
1630
|
Verified
7.6
256
|
Verified
8.2
1641
|
Verified
7.7
198
|
Verified
7.9
1355
|
Verified
7.3
194
|
Verified
Generative AI
6.1
447
Feature Not Available
Email Marketing
8.8
5912
|
Verified
Not enough data
8.9
5737
|
Verified
Not enough data
8.6
5597
|
Verified
Not enough data
8.9
5211
|
Verified
Not enough data
Online Marketing
7.4
3879
|
Verified
Not enough data
8.0
3592
|
Verified
Not enough data
7.9
3051
|
Verified
Not enough data
8.2
4383
|
Verified
Not enough data
7.9
3007
|
Verified
Not enough data
Lead Management
8.3
3875
|
Verified
Not enough data
8.1
3491
|
Verified
Not enough data
8.6
4595
|
Verified
Not enough data
8.1
3026
|
Verified
Not enough data
8.6
3872
|
Verified
Not enough data
8.2
3524
|
Verified
Not enough data
8.3
3338
|
Verified
Not enough data
8.1
3113
|
Verified
Not enough data
Campaign Management
8.1
3038
|
Verified
Not enough data
7.9
2657
|
Verified
Not enough data
7.3
2207
Not enough data
7.0
1909
|
Verified
Not enough data
Social
7.0
1898
|
Verified
Not enough data
7.5
2257
|
Verified
Not enough data
7.4
2129
|
Verified
Not enough data
7.3
2023
|
Verified
Not enough data
7.2
1984
|
Verified
Not enough data
Reporting & Analytics
8.2
4723
|
Verified
Not enough data
7.7
3157
|
Verified
Not enough data
7.3
2497
|
Verified
Not enough data
7.2
2305
|
Verified
Not enough data
7.0
2028
|
Verified
Not enough data
Platform
8.0
3195
|
Verified
Not enough data
8.2
2983
|
Verified
Not enough data
8.4
3189
|
Verified
Not enough data
7.6
1916
|
Verified
Not enough data
7.1
1651
|
Verified
Not enough data
8.4
3205
|
Verified
Not enough data
7.6
1951
|
Verified
Not enough data
Integration
8.2
3230
|
Verified
Not enough data
8.3
3136
|
Verified
Not enough data
7.9
2625
|
Verified
Not enough data
Messenger
7.5
993
Not enough data
6.1
846
Not enough data
6.7
875
Not enough data
7.0
919
Not enough data
Channels
6.6
863
Not enough data
7.4
1043
Not enough data
6.0
794
Not enough data
5.6
712
Not enough data
6.1
720
Not enough data
Customers
7.7
1104
Not enough data
7.4
1030
Not enough data
7.7
1164
Not enough data
7.7
1107
Not enough data
7.3
1059
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
500
Not enough data
8.7
674
Not enough data
6.3
401
Not enough data
6.7
425
Not enough data
7.6
530
Not enough data
6.9
444
Not enough data
6.9
416
Not enough data
Repeatability and Reportability
7.5
516
Not enough data
7.5
514
Not enough data
7.5
482
Not enough data
6.7
416
Not enough data
6.0
374
Not enough data
AI and Automation
7.3
460
Not enough data
7.3
462
Not enough data
7.3
465
Not enough data
6.7
400
Not enough data
6.5
379
Not enough data
Generative AI
6.3
318
Not enough data
Visitor Behavior
7.6
372
Not enough data
7.9
362
Not enough data
7.2
321
Not enough data
Templates
7.3
374
Not enough data
8.0
402
Not enough data
7.8
375
Not enough data
Personalization
7.7
363
Not enough data
7.6
367
Not enough data
7.2
324
Not enough data
7.2
313
Not enough data
7.3
303
Not enough data
7.2
290
Not enough data
7.4
310
Not enough data
8.0
361
Not enough data
Multichannel
7.4
346
Not enough data
8.5
426
Not enough data
7.6
384
Not enough data
Administration
8.5
448
Not enough data
7.9
436
Not enough data
7.9
406
Not enough data
8.0
427
Not enough data
Templates
7.7
1753
Not enough data
6.3
1259
Not enough data
7.0
1362
Not enough data
7.6
1426
Not enough data
Edit
7.4
1488
Not enough data
7.9
1701
Not enough data
7.4
1399
Not enough data
Logistics
7.8
1560
Not enough data
7.0
1329
Not enough data
7.8
1524
Not enough data
7.8
1298
Not enough data
Generative AI
6.0
610
Not enough data
Feature Not Available
Not enough data
Text Messaging
7.3
133
Not enough data
6.5
114
Not enough data
7.4
128
Not enough data
7.5
118
Not enough data
7.1
106
Not enough data
Feature Not Available
Not enough data
8.1
144
Not enough data
6.9
119
Not enough data
SMS Platform
7.6
129
Not enough data
8.9
146
Not enough data
7.5
104
Not enough data
6.5
97
Not enough data
6.8
99
Not enough data
8.0
119
Not enough data
Design and Customization
7.7
176
Not enough data
7.7
171
Not enough data
8.0
153
Not enough data
8.1
163
Not enough data
Campaigns
7.9
141
Not enough data
8.3
154
Not enough data
7.9
120
Not enough data
7.8
154
Not enough data
Integrations
8.3
146
Not enough data
7.0
91
Not enough data
8.1
107
Not enough data
7.4
119
Not enough data
Generative AI
Feature Not Available
Not enough data
Attribution Modeling
7.1
194
Not enough data
7.1
185
Not enough data
6.8
177
Not enough data
6.9
175
Not enough data
6.3
162
Not enough data
7.1
176
Not enough data
Marketing
7.1
185
Not enough data
7.2
181
Not enough data
7.3
198
Not enough data
7.9
234
Not enough data
Reporting
7.5
268
Not enough data
7.3
250
Not enough data
7.1
235
Not enough data
Platform Interoperability
7.8(won by default)
172
Not enough data
Social Functionality
7.9(won by default)
260
Not enough data
Campaign Management
8.3(won by default)
308
Not enough data
8.3(won by default)
281
Not enough data
8.1(won by default)
266
Not enough data
7.8(won by default)
245
Not enough data
7.9(won by default)
234
Not enough data
8.3(won by default)
226
Not enough data
8.1(won by default)
219
Not enough data
7.8(won by default)
201
Not enough data
7.6(won by default)
196
Not enough data
7.9(won by default)
228
Not enough data
7.8(won by default)
203
Not enough data
7.7(won by default)
184
Not enough data
7.8(won by default)
188
Not enough data
Targeting
8.3(won by default)
256
Not enough data
8.4(won by default)
246
Not enough data
7.8(won by default)
219
Not enough data
8.0(won by default)
214
Not enough data
Platform
8.2(won by default)
274
Not enough data
7.9(won by default)
252
Not enough data
8.5(won by default)
265
Not enough data
8.5(won by default)
300
Not enough data
8.4(won by default)
235
Not enough data
8.3(won by default)
267
Not enough data
8.6(won by default)
262
Not enough data
8.2(won by default)
206
Not enough data
8.1(won by default)
253
Not enough data
Page Customization
8.2
528
Not enough data
7.9
553
Not enough data
7.8
473
Not enough data
7.5
495
Not enough data
Page Optimization
7.7
370
Not enough data
7.8
475
Not enough data
7.5
417
Not enough data
7.2
358
Not enough data
Integrations
7.5
351
Not enough data
8.6
487
Not enough data
8.2
457
Not enough data
Generative AI
Feature Not Available
Not enough data
Customization
8.1
541
Not enough data
7.7
441
Not enough data
6.9
354
Not enough data
7.5
536
Not enough data
Additional Functionality
7.9
551
Not enough data
5.7
316
Not enough data
7.4
417
Not enough data
6.2
328
Not enough data
7.1
402
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Communication
8.5
108
Not enough data
8.2
96
Not enough data
8.6
101
Not enough data
7.9
77
Not enough data
8.0
62
Not enough data
Internal Use
8.2
130
Not enough data
8.0
82
Not enough data
8.6
87
Not enough data
8.3
83
Not enough data
8.0
73
Not enough data
8.4
86
Not enough data
Data Sourcing
7.8
241
Not enough data
7.9
269
Not enough data
7.8
228
Not enough data
7.9
265
Not enough data
8.2
289
Not enough data
Predictive Analytics
8.1
254
Not enough data
7.9
237
Not enough data
7.3
201
Not enough data
7.4
227
Not enough data
Sales Management
8.2
274
Not enough data
7.7
139
Not enough data
8.1
263
Not enough data
8.4
307
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.1
390
Not enough data
8.3
365
Not enough data
8.1
347
Not enough data
Discovery
8.2
400
Not enough data
8.2
405
Not enough data
8.1
356
Not enough data
Management
8.0
342
Not enough data
8.3
384
Not enough data
Platform
8.1
362
Not enough data
8.1
391
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Sugar Sell are categorized as CRM
Unique Categories
ActiveCampaign is categorized as Sales Platforms, Pop-Up Builder, SMS Marketing, Email Template Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Online Form Builder, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, Live Chat, Salesforce AppExchange Apps, and Marketing Automation
Sugar Sell has no unique categories
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sugar Sell
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.7%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.3%
E-Learning
4.6%
Computer Software
3.2%
Other
56.7%
Information Technology and Services
13.2%
Computer Software
10.4%
Marketing and Advertising
5.8%
Financial Services
5.7%
Telecommunications
2.6%
Other
62.3%
Most Helpful Reviews
ActiveCampaign
Most Helpful Favorable Review
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Most Helpful Critical Review
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Sugar Sell
Most Helpful Favorable Review
Cristi H.
Verified User in Marketing and Advertising
First off, you can't beat the price. Secondly, the open source CRM can be customized easily right out-of-the-box. Furthermore, if you're willing to shell out a little extra money to a third-party Sugar vendor, your options are endless when it comes to...
Most Helpful Critical Review
Eugene C.
Verified User in Venture Capital & Private Equity
Not as robust as salesforce, but it works just fine for a pilot installation
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Cristi H.
Verified User in Marketing and Advertising
First off, you can't beat the price. Secondly, the open source CRM can be customized easily right out-of-the-box. Furthermore, if you're willing to shell out a little extra money to a third-party Sugar vendor, your options are endless when it comes to...
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Eugene C.
Verified User in Venture Capital & Private Equity
Not as robust as salesforce, but it works just fine for a pilot installation
Alternatives
Discussions
What is ActiveCampaign used for?
20 comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
Why did you choose Sugar over something like Salesforce? what benefits do you see?
2 comments
KR
We went with Sugar for the cost savings and it did what we needed well enough at the time. As we grew it was difficult to scale. We ended up switching to...Read more
How can my business deploy Sugar?
1 comment
Official Response from Sugar Sell
Sugar can be deployed in nearly any IT environment: As a SaaS "On Demand" solution; behind your organizations firewall in your own datacenter; on public...Read more
How much does Sugar cost to deploy?
1 comment
Official Response from Sugar Sell
Sugar is priced simply - with no hidden fees unlike other SaaS CRM providers.
Costs vary depending on edition, here are the breakdowns, in terms of user...Read more
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