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At a Glance
Market Segments
Small-Business (92.1% of reviews)
Small-Business (81.0% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Starting at $12.00 Per Month
ActiveCampaign
Star Rating
(14,477)4.5 out of 5
Market Segments
Small-Business (92.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansConstant Contact Advanced Automation
Star Rating
(952)4.4 out of 5
Market Segments
Small-Business (81.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $12.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that both ActiveCampaign and Constant Contact Advanced Automation have strong email marketing capabilities, with ActiveCampaign scoring 9.0 and Constant Contact at 9.1. Reviewers mention that ActiveCampaign's automation features are particularly robust, allowing for complex workflows that can be tailored to specific customer journeys.
- Reviewers mention that Constant Contact Advanced Automation excels in customer support, scoring 9.0 compared to ActiveCampaign's 8.6. Users on G2 appreciate the availability of live chat and phone support, which they find helpful for resolving issues quickly.
- Users say that ActiveCampaign shines in its lead scoring and grading features, scoring 8.0, while Constant Contact Advanced Automation outperforms with a score of 9.4. Reviewers highlight that Constant Contact's lead scoring is more intuitive and easier to implement, making it a preferred choice for small businesses.
- G2 users report that Constant Contact Advanced Automation has a more user-friendly interface, reflected in its ease of use score of 8.5 compared to ActiveCampaign's 8.2. Reviewers mention that the drag-and-drop email builder in Constant Contact is particularly praised for its simplicity.
- Users on G2 mention that ActiveCampaign's reporting features, while solid, score lower at 7.8 compared to Constant Contact's 8.7. Reviewers highlight that Constant Contact provides more comprehensive analytics and easier access to marketing ROI metrics, which are crucial for small businesses.
- Reviewers mention that both platforms offer good integration capabilities, but Constant Contact Advanced Automation scores slightly higher at 9.0 compared to ActiveCampaign's 7.9. Users appreciate the seamless integration with various e-commerce platforms and social media tools in Constant Contact, which enhances their marketing efforts.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Constant Contact Advanced Automation
Lite
Starting at $12.00
Per Month
Start marketing today with a simple suite of email, social, and event management tools, all backed by marketing experts and legendary support.
- Basic email marketing with easy-to-use templates.
- Automated Welcome Email for new contacts
- Social Marketing
Free Trial
ActiveCampaign
Free Trial is available
Constant Contact Advanced Automation
Free Trial is available
Ratings
Meets Requirements
8.8
11,012
8.7
804
Ease of Use
8.2
11,127
8.5
819
Ease of Setup
8.0
7,064
8.4
584
Ease of Admin
8.4
6,283
8.8
546
Quality of Support
8.5
10,192
9.0
762
Has the product been a good partner in doing business?
8.8
6,142
9.1
545
Product Direction (% positive)
8.2
10,420
8.8
793
Features by Category
Sales Force Automation
8.2
2086
|
Verified
8.9
110
7.0
1015
Feature Not Available
7.9
1753
|
Verified
8.4
112
7.7
1670
|
Verified
8.4
107
7.0
1219
|
Verified
Feature Not Available
7.6
1426
|
Verified
8.5
103
7.0
1204
|
Verified
7.9
76
6.9
1137
|
Verified
Feature Not Available
7.3
1275
|
Verified
Feature Not Available
Marketing Automation
9.0
2296
|
Verified
9.1
120
8.8
2190
|
Verified
8.9
119
8.5
2141
|
Verified
8.7
121
7.8
1478
|
Verified
8.4
109
Customer Support
7.6
1467
|
Verified
8.4
95
7.7
1625
|
Verified
8.6
99
7.9
1757
|
Verified
8.6
102
7.0
1322
|
Verified
7.9
82
7.5
1446
|
Verified
Feature Not Available
Reporting & Analytics
7.7
1943
|
Verified
8.7
113
7.9
2138
|
Verified
8.6
118
7.1
1287
|
Verified
8.0
95
Mobile & Social
7.3
1223
|
Verified
Feature Not Available
7.3
1326
|
Verified
8.0
96
7.1
1370
|
Verified
7.5
76
Platform
7.8
1972
|
Verified
8.3
84
8.0
1922
|
Verified
8.6
86
8.1
2022
|
Verified
8.6
95
7.3
1449
|
Verified
7.7
61
7.0
1347
|
Verified
Feature Not Available
Feature Not Available
8.3
80
8.2
2088
|
Verified
8.8
97
7.5
1473
|
Verified
Feature Not Available
Integration
8.1
1923
|
Verified
8.5
91
8.1
1931
|
Verified
8.0
80
7.8
1631
|
Verified
7.8
74
Generative AI
6.1
642
6.7
21
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.6
89
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6448
|
Verified
8.6
549
|
Verified
8.9
6273
|
Verified
9.0
545
|
Verified
8.5
6128
|
Verified
8.6
544
|
Verified
8.8
5730
|
Verified
8.9
536
|
Verified
Online Marketing
7.4
4370
|
Verified
8.0
501
|
Verified
7.9
4074
|
Verified
8.4
449
|
Verified
7.8
3531
|
Verified
8.2
392
|
Verified
8.1
4863
|
Verified
8.3
463
|
Verified
7.8
3466
|
Verified
8.3
419
Lead Management
8.3
4350
|
Verified
8.8
529
|
Verified
8.0
3958
|
Verified
8.5
504
8.5
5074
|
Verified
8.7
504
|
Verified
7.9
3484
|
Verified
8.9
512
|
Verified
8.5
4335
|
Verified
8.8
506
|
Verified
8.1
3984
|
Verified
8.7
503
|
Verified
8.2
3790
|
Verified
8.8
495
|
Verified
8.0
3561
|
Verified
8.6
448
|
Verified
Campaign Management
8.0
3484
|
Verified
8.5
156
|
Verified
7.7
3103
|
Verified
8.5
292
7.2
2634
8.4
273
|
Verified
6.8
2333
|
Verified
7.7
113
Social
6.9
2321
|
Verified
7.9
262
|
Verified
7.3
2674
|
Verified
8.0
278
|
Verified
7.3
2546
|
Verified
7.9
292
7.1
2439
|
Verified
8.0
241
7.0
2396
|
Verified
8.0
96
Reporting & Analytics
8.1
5167
|
Verified
8.6
520
|
Verified
7.6
3584
|
Verified
8.2
492
|
Verified
7.2
2915
|
Verified
8.2
417
|
Verified
7.1
2721
|
Verified
8.2
384
|
Verified
6.9
2440
|
Verified
7.6
323
Platform
7.9
3716
|
Verified
8.1
397
|
Verified
8.1
3495
|
Verified
8.6
393
|
Verified
8.3
3703
|
Verified
8.7
411
|
Verified
7.5
2402
|
Verified
8.3
202
|
Verified
7.0
2134
|
Verified
8.0
245
8.4
3702
|
Verified
8.6
404
|
Verified
7.5
2423
|
Verified
8.2
288
Agentic AI - Marketing Automation
6.3
216
8.8
8
6.4
219
8.5
8
6.5
218
8.5
8
6.4
216
8.8
7
6.2
217
8.8
8
6.4
219
7.9
8
Integration
8.1
3753
|
Verified
8.6
394
|
Verified
8.1
3645
|
Verified
8.1
311
|
Verified
7.8
3123
|
Verified
7.8
300
|
Verified
Messenger
7.4
1123
Not enough data
5.9
975
Not enough data
6.5
1001
Not enough data
6.9
1043
Not enough data
Channels
6.4
987
Not enough data
7.3
1172
Not enough data
5.9
913
Not enough data
5.5
831
Not enough data
6.0
838
Not enough data
Customers
7.6
1232
Not enough data
7.4
1154
Not enough data
7.6
1292
Not enough data
7.6
1232
Not enough data
7.2
1180
Not enough data
Agentic AI - Conversational Marketing
6.1
29
Not enough data
6.1
29
Not enough data
6.4
28
Not enough data
6.1
29
Not enough data
5.9
28
Not enough data
6.0
28
Not enough data
6.1
28
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
603
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
583
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
410
Not enough data
7.9
399
Not enough data
7.1
355
Not enough data
Templates
7.3
412
Not enough data
8.0
439
Not enough data
7.8
411
Not enough data
Personalization
7.6
401
Not enough data
7.6
405
Not enough data
7.2
361
Not enough data
7.1
347
Not enough data
7.3
337
Not enough data
7.1
325
Not enough data
7.4
346
Not enough data
8.0
396
Not enough data
Multichannel
7.4
380
Not enough data
8.5
463
Not enough data
7.7
420
Not enough data
Administration
8.5
482
Not enough data
7.9
469
Not enough data
7.9
440
Not enough data
8.0
462
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2016
8.0
205
|
Verified
6.3
1512
Feature Not Available
7.0
1612
7.9
175
7.5
1676
8.2
151
Edit
7.4
1750
8.0
197
|
Verified
8.0
1963
8.5
210
|
Verified
7.4
1658
8.0
197
|
Verified
Logistics
7.8
1810
8.7
205
|
Verified
7.0
1577
7.4
200
|
Verified
7.8
1768
7.8
185
|
Verified
7.7
1541
8.5
151
Generative AI
5.9
835
7.0
83
6.1
673
7.1
80
Agentic AI - Email Template Builder
6.1
108
6.7
5
6.2
107
6.7
5
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
171
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Design and Customization
7.7
200
Not enough data
7.6
195
Not enough data
8.1
177
Not enough data
8.0
187
Not enough data
Campaigns
7.9
166
Not enough data
8.3
177
Not enough data
7.9
144
Not enough data
7.7
178
Not enough data
Integrations
8.1
170
Not enough data
6.7
113
Not enough data
7.9
128
Not enough data
7.3
141
Not enough data
Generative AI
6.0
63
Not enough data
Agentic AI - Vulnerability Scanner
6.4
14
Not enough data
6.7
14
Not enough data
Attribution Modeling
7.1
207
8.8
27
|
Verified
7.1
198
9.0
29
|
Verified
6.8
190
7.8
13
6.8
189
8.7
25
|
Verified
6.3
176
8.7
21
|
Verified
7.0
190
Feature Not Available
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
8.9
33
|
Verified
7.1
194
8.7
30
|
Verified
7.3
211
9.1
40
|
Verified
7.9
249
9.0
35
|
Verified
Reporting
7.5
283
8.8
44
|
Verified
7.3
264
8.5
47
|
Verified
7.0
250
8.7
43
|
Verified
Content & Collaboration
Not enough data
8.6(won by default)
74
Not enough data
8.7(won by default)
77
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9(won by default)
77
Not enough data
8.6(won by default)
48
Social Management
Not enough data
Feature Not Available
Not enough data
8.6(won by default)
78
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4(won by default)
67
Not enough data
8.4(won by default)
47
Not enough data
7.6(won by default)
20
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
9.2
53
|
Verified
Not enough data
8.9
55
|
Verified
Platform Data
Not enough data
8.8
57
|
Verified
Not enough data
8.7
51
|
Verified
Not enough data
8.8
62
|
Verified
Not enough data
8.7
57
|
Verified
Platform Additional Functionality
Not enough data
8.2
44
Not enough data
8.6
56
Not enough data
8.9
64
|
Verified
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
7.8
202
Not enough data
Agentic AI - Social Media Advertising
7.0
17
Not enough data
7.3
17
Not enough data
7.3
17
Not enough data
7.0
17
Not enough data
6.9
17
Not enough data
7.3
17
Not enough data
Social Functionality
7.9
301
Not enough data
Campaign Management
8.3
348
Not enough data
8.3
321
Not enough data
8.1
306
Not enough data
7.8
285
Not enough data
7.9
274
Not enough data
8.3
265
Not enough data
8.2
258
Not enough data
7.9
239
Not enough data
7.7
231
Not enough data
7.9
265
Not enough data
7.8
239
Not enough data
7.5
221
Not enough data
7.7
223
Not enough data
Targeting
8.3
295
Not enough data
8.3
283
Not enough data
7.8
256
Not enough data
8.0
250
Not enough data
Platform
8.2
309
Not enough data
8.0
288
Not enough data
8.5
301
Not enough data
8.5
337
Not enough data
8.4
271
Not enough data
8.3
303
Not enough data
8.6
298
Not enough data
8.1
243
Not enough data
8.1
287
Not enough data
Page Customization
8.2
585
8.3
71
|
Verified
7.9
611
8.4
74
|
Verified
7.8
529
8.4
68
|
Verified
7.6
551
8.5
70
|
Verified
Page Optimization
7.6
424
Feature Not Available
7.8
528
8.5
66
|
Verified
7.5
471
8.9
68
|
Verified
7.2
412
8.5
54
|
Verified
Integrations
7.5
404
8.4
49
|
Verified
8.5
541
8.9
62
|
Verified
8.2
514
8.8
65
|
Verified
Generative AI
6.2
166
8.0
16
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
656
8.1
31
7.5
550
7.8
29
6.8
462
7.8
29
7.4
651
8.0
29
Additional Functionality
7.9
667
8.0
30
5.7
421
6.2
23
7.4
527
8.0
29
6.2
430
7.8
24
7.0
505
7.9
27
Generative AI
6.7
27
Not enough data
6.7
27
Not enough data
6.2
27
Not enough data
Communication
8.3
125
Not enough data
8.1
112
Not enough data
8.4
117
Not enough data
7.7
93
Not enough data
7.8
77
Not enough data
Internal Use
7.9
166
Not enough data
7.8
97
Not enough data
8.2
102
Not enough data
8.1
98
Not enough data
7.7
86
Not enough data
8.1
99
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
6.9
25
Not enough data
7.0
25
Not enough data
6.9
25
Not enough data
7.2
25
Not enough data
Attribution
8.1
431
Not enough data
8.1
408
Not enough data
8.0
390
Not enough data
Discovery
8.1
442
Not enough data
8.2
448
Not enough data
8.0
398
Not enough data
Management
7.9
383
Not enough data
8.3
425
Not enough data
Platform
8.1
404
Not enough data
8.0
433
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
286
9.0
38
7.9
314
9.1
41
7.8
270
8.9
31
7.9
309
9.1
41
8.2
331
9.1
43
Predictive Analytics
8.0
293
9.3
48
7.8
277
9.3
48
7.4
240
8.8
32
7.4
266
Feature Not Available
Sales Management
8.2
318
9.2
46
7.6
181
Feature Not Available
8.0
305
Feature Not Available
8.3
349
9.5
49
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.4
91
|
Verified
Not enough data
8.4
93
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
8.5
100
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.5
97
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.1
87
|
Verified
Not enough data
8.2
94
|
Verified
Not enough data
8.5
86
|
Verified
Not enough data
7.8
75
|
Verified
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Constant Contact Advanced Automation are categorized as Marketing Automation, CRM, Email Template Builder, Online Form Builder, Landing Page Builders, Sales Analytics, and Attribution
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, WhatsApp Marketing, SMS Marketing, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Lead Scoring, Social Media Advertising, Live Chat, and Salesforce AppExchange Apps
Constant Contact Advanced Automation is categorized as Customer Journey Analytics, Marketing Analytics, Visitor Identification, and Social Media Management
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Constant Contact Advanced Automation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.2%
Marketing and Advertising
46.7%
Information Technology and Services
4.7%
Computer Software
3.9%
Financial Services
3.2%
Non-Profit Organization Management
2.3%
Other
39.3%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
What is the best way you've found for selling marketing automation/CRM services to prospects/clients?
6 Comments
JK
In our 6+ years of selling SharpSpring, it's not all about the software. You need to understand the clients business model, sales process and existing...Read more
Can we track multiple sites in one instance of SharpSpring?
2 Comments
KW
Yes! I track multiple related but separate domains on one instance of SharpSpring.Read more
Do I need any specific training or certification to use SharpSpring?
2 Comments
AF
SharpSpring is a full featured, robust system. But I would definitely invest in full training & certification to get the most out of SharpSpring. That will...Read more
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