Compare ActiveCampaign and Marin Software 
At a Glance
Market Segments
Small-Business (91.9% of reviews)
Mid-Market (51.0% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
No pricing available
ActiveCampaign
Star Rating
(14,616)4.4 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansMarin Software
Star Rating
(453)3.8 out of 5
Market Segments
Mid-Market (51.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Marin SoftwareSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in user satisfaction, boasting a significantly higher overall score compared to Marin Software. Users appreciate its balance of power and usability, particularly highlighting the effective segmentation engine that allows for personalized customer journeys.
- Users say that ActiveCampaign's implementation process is notably quick and intuitive, making it easier for teams to get started. Recent feedback emphasizes the platform's ability to handle large contact batches and multiple automations without compromising stability, which is a crucial factor for businesses scaling their marketing efforts.
- Reviewers mention that Marin Software offers a solid user interface and good options for campaign creation, but it falls short in overall satisfaction compared to ActiveCampaign. While users find it convenient for managing bids and diversifying marketing components, the lack of recent reviews suggests potential stagnation in user experience improvements.
- According to verified reviews, ActiveCampaign shines in its integration of automation, CRM, and email marketing into a single platform. This comprehensive approach allows users to streamline their marketing efforts without relying on multiple tools, which is a significant advantage for small businesses looking to simplify their processes.
- Users highlight that Marin Software has strong features for campaign modulation and management, but it struggles with user satisfaction metrics. While it provides good functionality for altering marketing components, the overall experience does not match the high standards set by ActiveCampaign, particularly in areas like ease of use and support quality.
- G2 reviewers note that ActiveCampaign's support quality is a standout feature, with users praising the responsiveness and helpfulness of the support team. In contrast, while Marin Software does offer support, it does not receive the same level of positive feedback, indicating a potential area for improvement in customer service.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Marin Software
No pricing availableFree Trial
ActiveCampaign
Free Trial is available
Marin Software
No trial information availableRatings
Meets Requirements
8.8
11,141
7.6
419
Ease of Use
8.2
11,257
7.6
419
Ease of Setup
8.0
7,190
7.1
246
Ease of Admin
8.4
6,337
7.8
251
Quality of Support
8.5
10,314
7.7
412
Has the product been a good partner in doing business?
8.8
6,195
8.0
250
Product Direction (% positive)
8.2
10,547
6.9
415
Features by Category
Sales Force Automation
8.2
2102
|
Verified
Not enough data
7.0
1018
Not enough data
7.9
1764
|
Verified
Not enough data
7.7
1680
|
Verified
Not enough data
7.0
1220
|
Verified
Not enough data
7.6
1431
|
Verified
Not enough data
7.0
1206
|
Verified
Not enough data
6.9
1138
|
Verified
Not enough data
7.3
1280
|
Verified
Not enough data
Marketing Automation
9.0
2316
|
Verified
Not enough data
8.8
2204
|
Verified
Not enough data
8.5
2150
|
Verified
Not enough data
7.8
1483
|
Verified
Not enough data
Customer Support
7.6
1470
|
Verified
Not enough data
7.7
1628
|
Verified
Not enough data
7.9
1762
|
Verified
Not enough data
7.0
1323
|
Verified
Not enough data
7.5
1450
|
Verified
Not enough data
Reporting & Analytics
7.7
1952
|
Verified
Not enough data
7.9
2144
|
Verified
Not enough data
7.1
1289
|
Verified
Not enough data
Mobile & Social
7.3
1223
|
Verified
Not enough data
7.3
1327
|
Verified
Not enough data
7.1
1370
|
Verified
Not enough data
Platform
7.8
1983
|
Verified
Not enough data
8.0
1937
|
Verified
Not enough data
8.1
2028
|
Verified
Not enough data
7.3
1452
|
Verified
Not enough data
7.0
1349
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
2100
|
Verified
Not enough data
7.4
1475
|
Verified
Not enough data
Integration
8.1
1929
|
Verified
Not enough data
8.1
1935
|
Verified
Not enough data
7.8
1635
|
Verified
Not enough data
Generative AI
6.1
644
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6479
|
Verified
Not enough data
8.9
6313
|
Verified
Not enough data
8.5
6140
|
Verified
Not enough data
8.8
5774
|
Verified
Not enough data
Online Marketing
7.4
4387
|
Verified
Not enough data
7.9
4075
|
Verified
Not enough data
7.8
3533
|
Verified
Not enough data
8.1
4864
|
Verified
Not enough data
7.8
3468
|
Verified
Not enough data
Lead Management
8.3
4360
|
Verified
Not enough data
8.0
3961
|
Verified
Not enough data
8.5
5108
|
Verified
Not enough data
8.0
3489
|
Verified
Not enough data
8.5
4355
|
Verified
Not enough data
8.1
3998
|
Verified
Not enough data
8.2
3794
|
Verified
Not enough data
8.0
3573
|
Verified
Not enough data
Campaign Management
8.0
3488
|
Verified
Not enough data
7.8
3104
|
Verified
Not enough data
7.2
2635
Not enough data
6.8
2335
|
Verified
Not enough data
Social
6.9
2321
|
Verified
Not enough data
7.3
2676
|
Verified
Not enough data
7.3
2547
|
Verified
Not enough data
7.1
2440
|
Verified
Not enough data
7.0
2398
|
Verified
Not enough data
Reporting & Analytics
8.1
5189
|
Verified
Not enough data
7.6
3588
|
Verified
Not enough data
7.2
2918
|
Verified
Not enough data
7.1
2723
|
Verified
Not enough data
6.9
2441
|
Verified
Not enough data
Platform
7.9
3719
|
Verified
Not enough data
8.2
3524
|
Verified
Not enough data
8.3
3703
|
Verified
Not enough data
7.5
2400
|
Verified
Not enough data
7.0
2133
|
Verified
Not enough data
8.4
3714
|
Verified
Not enough data
7.5
2424
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
219
Not enough data
6.4
222
Not enough data
6.5
221
Not enough data
6.5
219
Not enough data
6.3
221
Not enough data
6.5
222
Not enough data
Integration
8.1
3754
|
Verified
Not enough data
8.1
3651
|
Verified
Not enough data
7.8
3127
|
Verified
Not enough data
Channel Functionality
Not enough data
7.3
91
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
348
8.0
169
8.3
320
8.3
167
8.1
305
7.9
147
7.8
284
8.1
163
7.9
273
8.1
155
8.3
264
Feature Not Available
8.2
257
7.9
95
7.9
238
8.0
114
7.7
230
8.1
142
7.9
264
7.6
144
7.8
238
7.4
89
7.5
220
7.7
47
7.7
222
7.7
52
Targeting
8.3
294
8.0
135
8.3
282
7.9
121
7.8
255
7.6
136
8.0
249
7.6
113
Platform
8.2
308
7.9
131
8.0
287
8.4
152
8.5
300
8.6
154
8.5
336
8.1
155
8.4
270
8.4
136
8.3
302
7.9
143
8.6
297
8.2
140
8.1
242
8.2
112
8.1
286
8.1
145
Campaign Management & Optimization
Not enough data
8.2
326
Not enough data
8.0
321
Not enough data
7.3
310
Not enough data
7.6
253
Not enough data
6.8
207
Not enough data
7.8
293
Not enough data
7.3
272
Not enough data
6.0
179
Not enough data
6.3
291
Not enough data
7.3
173
Not enough data
7.7
304
Analytics & Administration
Not enough data
7.9
311
Not enough data
7.5
261
Not enough data
8.2
326
Platform
Not enough data
7.6
235
Not enough data
7.6
302
Not enough data
7.6
299
Not enough data
8.3
308
Not enough data
7.5
329
Not enough data
8.1
283
Not enough data
7.7
283
Not enough data
7.9
214
Messenger
7.4
1122
Not enough data
5.9
974
Not enough data
6.5
1000
Not enough data
6.9
1042
Not enough data
Channels
6.4
986
Not enough data
7.3
1171
Not enough data
6.0
912
Not enough data
5.5
830
Not enough data
6.0
837
Not enough data
Customers
7.6
1232
Not enough data
7.4
1154
Not enough data
7.6
1292
Not enough data
7.6
1232
Not enough data
7.2
1180
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
604
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
584
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
409
Not enough data
7.9
399
Not enough data
7.1
354
Not enough data
Templates
7.3
411
Not enough data
8.0
438
Not enough data
7.8
410
Not enough data
Personalization
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
345
Not enough data
8.0
395
Not enough data
Multichannel
7.4
379
Not enough data
8.5
462
Not enough data
7.6
419
Not enough data
Administration
8.5
481
Not enough data
7.9
468
Not enough data
7.9
439
Not enough data
8.0
461
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2020
Not enough data
6.3
1515
Not enough data
7.0
1616
Not enough data
7.5
1680
Not enough data
Edit
7.4
1754
Not enough data
8.0
1968
Not enough data
7.4
1662
Not enough data
Logistics
7.8
1817
Not enough data
7.0
1580
Not enough data
7.8
1774
Not enough data
7.8
1543
Not enough data
Generative AI
6.0
838
Not enough data
6.1
674
Not enough data
Agentic AI - Email Template Builder
6.2
110
Not enough data
6.2
109
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Design and Customization
7.7
203
Not enough data
7.6
198
Not enough data
8.1
180
Not enough data
8.0
190
Not enough data
Campaigns
7.9
169
Not enough data
8.3
180
Not enough data
7.9
147
Not enough data
7.8
181
Not enough data
Integrations
8.1
173
Not enough data
6.7
116
Not enough data
7.9
131
Not enough data
7.3
144
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
206
Not enough data
7.1
198
Not enough data
6.7
189
Not enough data
6.8
188
Not enough data
6.3
175
Not enough data
7.0
189
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.1
198
Not enough data
7.1
194
Not enough data
7.3
210
Not enough data
7.9
249
Not enough data
Reporting
7.5
282
Not enough data
7.3
263
Not enough data
7.0
249
Not enough data
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
Not enough data
7.5
87
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
348
8.0
169
8.3
320
8.3
167
8.1
305
7.9
147
7.8
284
8.1
163
7.9
273
8.1
155
8.3
264
Feature Not Available
8.2
257
7.9
95
7.9
238
8.0
114
7.7
230
8.1
142
7.9
264
7.6
144
7.8
238
7.4
89
7.5
220
7.7
47
7.7
222
7.7
52
Targeting
8.3
294
8.0
135
8.3
282
7.9
121
7.8
255
7.6
136
8.0
249
7.6
113
Mobile
Not enough data
8.0
91
7.5
220
7.7
47
7.7
222
7.7
52
Platform
8.2
308
7.9
131
8.0
287
8.4
152
8.5
300
8.6
154
8.5
336
8.1
155
8.4
270
8.4
136
8.3
302
7.9
143
8.6
297
8.2
140
8.1
242
8.2
112
8.1
286
8.1
145
Platform Interoperability
7.8(won by default)
201
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by 0.9)
300
7.0
68
Campaign Management
8.3(won by 0.3)
348
8.0
169
8.3(tied score)
320
8.3(tied score)
167
8.1(won by 0.2)
305
7.9
147
7.8
284
8.1(won by 0.3)
163
7.9
273
8.1(won by 0.2)
155
8.3(won by default)
264
Feature Not Available
8.2(won by 0.3)
257
7.9
95
7.9
238
8.0(won by 0.1)
114
7.7
230
8.1(won by 0.4)
142
7.9(won by 0.3)
264
7.6
144
7.8(won by 0.4)
238
7.4
89
7.5
220
7.7(won by 0.2)
47
7.7(tied score)
222
7.7(tied score)
52
Targeting
8.3(won by 0.3)
294
8.0
135
8.3(won by 0.4)
282
7.9
121
7.8(won by 0.2)
255
7.6
136
8.0(won by 0.4)
249
7.6
113
Platform
8.2(won by 0.3)
308
7.9
131
8.0
287
8.4(won by 0.4)
152
8.5
300
8.6(won by 0.1)
154
8.5(won by 0.4)
336
8.1
155
8.4(tied score)
270
8.4(tied score)
136
8.3(won by 0.4)
302
7.9
143
8.6(won by 0.4)
297
8.2
140
8.1
242
8.2(won by 0.1)
112
8.1(tied score)
286
8.1(tied score)
145
Page Customization
8.2
586
Not enough data
7.9
612
Not enough data
7.8
530
Not enough data
7.6
552
Not enough data
Page Optimization
7.6
425
Not enough data
7.8
529
Not enough data
7.5
472
Not enough data
7.2
413
Not enough data
Integrations
7.5
405
Not enough data
8.5
542
Not enough data
8.2
515
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization
8.0
659
Not enough data
7.5
551
Not enough data
6.8
463
Not enough data
7.4
652
Not enough data
Additional Functionality
7.9
670
Not enough data
5.7
422
Not enough data
7.4
530
Not enough data
6.2
432
Not enough data
7.0
506
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
432
Not enough data
8.1
409
Not enough data
8.0
391
Not enough data
Discovery
8.1
443
Not enough data
8.2
450
Not enough data
8.0
399
Not enough data
Management
8.0
384
Not enough data
8.3
426
Not enough data
Platform
8.1
405
Not enough data
8.1
434
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
285
Not enough data
7.9
313
Not enough data
7.8
269
Not enough data
7.9
308
Not enough data
8.2
330
Not enough data
Predictive Analytics
8.0
292
Not enough data
7.8
276
Not enough data
7.3
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
304
Not enough data
8.3
349
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
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Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
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Not enough data
Marketing Distribution
Not enough data
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Campaign Planning
Not enough data
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Integrations
Not enough data
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Categories
Categories
Shared Categories
ActiveCampaign and Marin Software are categorized as Social Media Advertising
Unique Categories
ActiveCampaign is categorized as WhatsApp Marketing, Marketing Automation, CRM, Email Deliverability, Pop-Up Builder, SMS Marketing, Email Template Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Online Form Builder, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, and Salesforce AppExchange Apps
Marin Software is categorized as Retail Media Advertising Platforms, Cross-Channel Advertising, Mobile Advertising, Display Advertising, and Paid Search Advertising
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Marin Software
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Marketing and Advertising
51.0%
Internet
7.3%
Retail
7.0%
Financial Services
4.8%
Information Technology and Services
2.5%
Other
27.4%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
Marin Software has no discussions with answers
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