# ActiveCampaign vs HubSpot Marketing Hub Comparison - What are their main differences? ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") G2 offers free advice on this comparison. Chat with an expert How do we contact you? ![](/assets/advisor_router/text_message-df41c2977e57ce19bdccb768c56510d9fa9182b581f7903660ca57fd8634bf09.svg)Text Message ![](/assets/advisor_router/phone_call-c9171db19e0526ecaea5fcbe1122f2ba459d8ab314c830a23440e5a1a536d62f.svg)Phone Call At a Glance Star Rating **ActiveCampaign** [ 4.4/5(14,789) ](https://www.g2.com/products/activecampaign/reviews#reviews) **HubSpot Marketing Hub** [ 4.4/5(14,960) ](https://www.g2.com/products/hubspot-marketing-hub/reviews#reviews) Market Segments **ActiveCampaign** Small-Business (91.8% of reviews) **HubSpot Marketing Hub** Small-Business (51.6% of reviews) Pros & Cons **ActiveCampaign** [ Ease of Use (1270) ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1400378&qs=pros-and-cons#reviews)[ Automation (1254) ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1406570&qs=pros-and-cons#reviews)[ Learning Curve (601) ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1404587&qs=pros-and-cons#reviews)[ Missing Features (535) ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1407678&qs=pros-and-cons#reviews) **HubSpot Marketing Hub** [ Ease of Use (1980) ](https://www.g2.com/products/hubspot-marketing-hub/reviews?filters%5Bsentiment_snippet%5D=1316434&qs=pros-and-cons#reviews)[ Features (1102) ](https://www.g2.com/products/hubspot-marketing-hub/reviews?filters%5Bsentiment_snippet%5D=1316895&qs=pros-and-cons#reviews)[ Learning Curve (656) ](https://www.g2.com/products/hubspot-marketing-hub/reviews?filters%5Bsentiment_snippet%5D=1312594&qs=pros-and-cons#reviews)[ Missing Features (609) ](https://www.g2.com/products/hubspot-marketing-hub/reviews?filters%5Bsentiment_snippet%5D=1316183&qs=pros-and-cons#reviews) Entry-Level Pricing **ActiveCampaign** **Starting at $15.00** Per Month **HubSpot Marketing Hub** **$0.00** Summary AI Generated Summary AI-generated. Powered by real user reviews. - **G2 reviewers report** that HubSpot Marketing Hub excels in providing a comprehensive platform for various marketing needs, with users appreciating its ability to integrate social media post scheduling, landing pages, and email campaigns all in one place. This integration allows for seamless data analysis and campaign management. - **Users say** that ActiveCampaign offers a more streamlined experience by focusing on essential functionalities without overwhelming users with unnecessary features. This approach is appreciated by those who prefer a simpler interface, as highlighted by feedback on the effectiveness of its email templates. - **Reviewers mention** that HubSpot Marketing Hub's setup process is notably user-friendly, with many users praising the intuitive onboarding wizard that simplifies the initial integration into existing workflows. This ease of setup is a significant advantage for teams looking to get started quickly. - **According to verified reviews** , ActiveCampaign stands out for its strong customer support, particularly during the onboarding phase. Users have highlighted the value of 1:1 meetings and webinars, which help them navigate the platform effectively and maximize its potential. - **G2 reviewers indicate** that HubSpot Marketing Hub shines in its ability to host historical data, allowing users to track emails and attachments tied to specific companies or deals. This feature is particularly beneficial for businesses that rely on detailed historical insights for their marketing strategies. - **Users report** that while both platforms offer robust email marketing capabilities, HubSpot Marketing Hub provides a more advanced suite of tools for building and personalizing emails, which is reflected in its higher ratings for email-related features compared to ActiveCampaign. Pricing Entry-Level Pricing **ActiveCampaign** ActiveCampaign Starter Starting at $15.00 Per Month Get started with personalized marketing campaigns. - 5 actions per automation - Basic & Inline Forms - Site Tracking [Browse all 4 pricing plans](/products/activecampaign/pricing) **HubSpot Marketing Hub** HubSpot Marketing Hub Marketing Hub Free $0.00 For business owners and marketers who want to start generating website leads and tracking contact activity — for free. - Forms - Contact activity - Contact management [Browse all 4 pricing plans](/products/hubspot-marketing-hub/pricing) Free Trial **ActiveCampaign** ActiveCampaign Free Trial is available **HubSpot Marketing Hub** HubSpot Marketing Hub Free Trial is available Ratings Meets Requirements 8.8 11,312 8.5 10,055 Ease of Use 8.2 11,434 8.6 11,746 Ease of Setup 8.0 7,368 8.1 7,436 Ease of Admin 8.4 6,418 8.5 5,069 Quality of Support 8.5 10,469 8.7 9,501 Has the product been a good partner in doing business? 8.7 6,274 8.7 4,986 Product Direction (% positive) 8.2 10,686 8.8 9,634 Features by Category Marketing Automation[Hide 106 FeaturesShow 106 Features](javascript:void(0);) 7.7 7,549 8.0 7,087 Email Marketing Building and Personalizing Emails 8.7 6533 | Verified 8.8(won by 0.1) 5688 | Verified Sending Outbound Emails 8.9(tied score) 6374 | Verified 8.9(tied score) 5516 | Verified Manage Email Deliverability 8.5 6150 | Verified 8.6(won by 0.1) 5428 | Verified Automated Email Responses 8.8(tied score) 5825 | Verified 8.8(tied score) 5180 | Verified Online Marketing Landing Pages and Forms 7.4 4405 | Verified 8.5(won by 1.1) 5333 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Dynamic Content 7.9 4080 | Verified 8.2(won by 0.3) 4589 | Verified A/B Testing 7.8 3542 | Verified 8.1(won by 0.3) 4310 | Verified Mobile Optimized 8.1(tied score) 4870 | Verified 8.1(tied score) 4821 | Verified Search Tracking and Optimization 7.8 3472 | Verified 8.1(won by 0.3) 4473 | Verified Conversion Rate Optimization Not enough data Not enough data Multivariate Testing Not enough data Not enough data Customizable Forms Not enough data Not enough data Lead Management Marketing Lead Database 8.3 4385 | Verified 8.5(won by 0.2) 5093 | Verified Data Quality Management 8.0 3966 | Verified 8.1(won by 0.1) 4762 | Verified Segmentation 8.5(won by 0.1) 5148 | Verified 8.4 4908 | Verified Lead Scoring and Grading 7.9 3493 | Verified 8.0(won by 0.1) 4375 | Verified Lead Nurturing 8.5(won by 0.1) 4376 | Verified 8.4 4852 | Verified Email Tracking 8.1 4008 | Verified 8.2(won by 0.1) 4559 | Verified Automated Alerts and Tasks 8.2 3800 | Verified 8.4(won by 0.2) 4515 | Verified CRM Lead Integration 8.0 3591 | Verified 8.4(won by 0.4) 4598 | Verified Third-Party Integrations 10.0(won by 2.5) 5 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 6 Real-Time Data Not enough data Not enough data Social Marketing Not enough data Not enough data Email Marketing Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Conversion Tracking Not enough data Not enough data ROI Tracking Not enough data Not enough data Activity Tracking Not enough data Not enough data Engagement Tracking Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Search Marketing Not enough data Not enough data SMS Marketing Not enough data Not enough data Website Visitor Tracking Not enough data Not enough data Campaign Management Program Management 8.0 3496 | Verified 8.2(won by 0.2) 4142 | Verified Event / Webinar Marketing 7.8 3107 | Verified 7.9(won by 0.1) 3697 | Verified Calendaring 7.2 2639 7.9(won by 0.7) 3641 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Budgeting 6.8 2338 | Verified 7.2(won by 0.4) 2779 | Verified Campaign Management Not enough data Not enough data Workflow Management Not enough data Not enough data Template Management Not enough data Not enough data Social Social Listening 6.9 2324 | Verified 7.7(won by 0.8) 3736 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Social Sharing 7.3 2681 | Verified 8.1(won by 0.8) 4140 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Social Campaigns 7.3 2550 | Verified 8.1(won by 0.8) 4147 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Social Media Engagement 7.1 2442 | Verified 8.0(won by 0.9) 3989 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Social Media Advertising 7.0 2401 | Verified 7.7(won by 0.7) 3215 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Drip Campaigns Not enough data Not enough data Multi-Campaign Not enough data Not enough data Reporting & Analytics Basic Reporting 8.1 5226 | Verified 8.3(won by 0.2) 5311 | Verified Web Analytics 7.6 3592 | Verified 8.0(won by 0.4) 4838 | Verified ROI Analytics 7.2 2922 | Verified 7.6(won by 0.4) 3995 | Verified Revenue Analytics 7.1 2726 | Verified 7.6(won by 0.5) 3675 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) SEO / Keyword Analytics 6.9 2443 | Verified 7.7(won by 0.8) 4078 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Behavior Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Campaign Analytics Not enough data Not enough data Website Analytics Not enough data Not enough data Visual Analytics Not enough data Not enough data Sales Analytics Not enough data Not enough data Platform Customization 8.0(won by 0.1) 3741 | Verified 7.9 3579 | Verified Workflow Capability 8.2 3582 | Verified 8.5(won by 0.3) 3658 | Verified User, Role, and Access Management 8.3 3708 | Verified 8.7(won by 0.4) 3511 | Verified Internationalization 7.5 2403 | Verified 8.0(won by 0.5) 2475 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Sandbox / Test Environments 7.0 2133 | Verified 7.4(won by 0.4) 2370 | Verified Performance and Reliability 8.3 3749 | Verified 8.6(won by 0.3) 3379 | Verified Output Document Generation 7.5 2430 | Verified 7.9(won by 0.4) 2546 | Verified Lead Generation Not enough data Not enough data Content Management Not enough data Not enough data Lead Management Not enough data Not enough data List Management Not enough data Not enough data Mobile Access Not enough data Not enough data Agentic AI - Marketing Automation Autonomous Task Execution 6.3 223 6.8(won by 0.5) 307 (There is a greater than 0.5 difference between this product's rating and its competitors) Multi-step Planning 6.4 221 6.7(won by 0.3) 290 Cross-system Integration 6.5 220 6.8(won by 0.3) 302 Adaptive Learning 6.5 220 6.6(won by 0.1) 292 Proactive Assistance 6.3 224 6.6(won by 0.3) 298 Decision Making 6.4 220 6.7(won by 0.3) 296 Campaign Planning Not enough data Not enough data Integration Data Import & Export Tools 8.1 3759 | Verified 8.4(won by 0.3) 3543 | Verified Integration APIs 8.1(won by 0.1) 3670 | Verified 8.0 3240 | Verified Breadth of Partner Applications 7.8 3149 | Verified 8.1(won by 0.3) 3027 | Verified Social Media Integration Not enough data Not enough data Additional Functionality Social Promotion Not enough data Not enough data Customizable Branding Not enough data Not enough data Monitoring Not enough data Not enough data CRM Not enough data 6.3(won by default) 5 Reporting & Statistics Not enough data 7.5(won by default) 8 Live Chat Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Generative AI Not enough data 7.8(won by default) 6 Mass Texting Not enough data Not enough data Drag & Drop Not enough data Not enough data Email Templates Not enough data Not enough data Automated Scheduling Not enough data Not enough data Campaign Scheduling Not enough data Not enough data AI Copilot Not enough data Not enough data Social Media Monitoring Not enough data Not enough data Activity Dashboard Not enough data 9.0(won by default) 5 Lead Capture Not enough data Not enough data Customizable Templates Not enough data Not enough data Marketing Automation 9.0 5 9.7(won by 0.7) 5 (There is a greater than 0.5 difference between this product's rating and its competitors) Event Triggered Actions Not enough data Not enough data Marketing Calendar Not enough data Not enough data Customizable CTAs Not enough data Not enough data Multi-Channel Communication Not enough data Not enough data Data Import/Export Not enough data Not enough data Lead Qualification Not enough data Not enough data Conversational Marketing[Hide 68 FeaturesShow 68 Features](javascript:void(0);) 6.6 1,887 7.4 2,063 Messenger Sequencing 7.4 1126 8.0(won by 0.6) 1215 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) AI 5.9 978 7.4(won by 1.5) 1043 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Video Chat 6.5 1003 7.9(won by 1.4) 1258 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Customization Interface 6.9 1045 7.8(won by 0.9) 1180 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Generative AI Not enough data Not enough data Channels Social Media Integration 6.4 989 8.0(won by 1.6) 1443 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Website 7.3 1174 8.2(won by 0.9) 1420 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Text Message (SMS) 6.0 916 7.1(won by 1.1) 840 (There is a greater than 0.5 difference between this product's rating and its competitors) Voice Assistants 5.5 833 6.8(won by 1.3) 737 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Other 6.0 840 7.4(won by 1.4) 796 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Multi-Channel Marketing Not enough data Not enough data Customers Audience Targeting 7.6 1237 8.2(won by 0.6) 1487 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Profiles 7.4 1158 8.2(won by 0.8) 1473 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Analytics 7.6 1297 8.3(won by 0.7) 1620 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Lead Gathering 7.6 1238 8.4(won by 0.8) 1572 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Sales Conversion 7.2 1185 8.2(won by 1.0) 1474 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Customer Service Analytics Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Agentic AI - Conversational Marketing Autonomous Task Execution 6.3 31 6.6(won by 0.3) 67 Multi-step Planning 6.1 30 6.5(won by 0.4) 67 Cross-system Integration 6.4 29 6.7(won by 0.3) 68 Adaptive Learning 6.2 30 6.4(won by 0.2) 66 Natural Language Interaction 5.9 29 6.5(won by 0.6) 67 (There is a greater than 0.5 difference between this product's rating and its competitors) Proactive Assistance 6.0 29 6.6(won by 0.6) 67 (There is a greater than 0.5 difference between this product's rating and its competitors) Decision Making 6.3 30 6.6(won by 0.3) 69 Third-Party Integrations Not enough data Not enough data Multi-Language Not enough data Not enough data Additional Functionality Customizable Fields Not enough data Not enough data API Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Lead Nurturing Not enough data Not enough data Human Handover Not enough data Not enough data Lead Management Not enough data Not enough data Product Recommendations Not enough data Not enough data Customer Experience Management Not enough data Not enough data SMS Messaging Not enough data Not enough data Appointment Management Not enough data Not enough data Chat/Messaging Not enough data Not enough data Real-Time Monitoring Not enough data Not enough data Lead Distribution Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Data Import/Export Not enough data Not enough data A/B Testing Not enough data Not enough data Real-Time Data Not enough data Not enough data Real-time Conversations Not enough data Not enough data Customizable Branding Not enough data Not enough data Lead Qualification Not enough data Not enough data Template Management Not enough data Not enough data Autoresponders Not enough data Not enough data Contact Database Not enough data Not enough data Customer Segmentation Not enough data Not enough data One-to-One Messaging Not enough data Not enough data Communication Management Not enough data Not enough data Campaign Management Not enough data Not enough data Activity Dashboard Not enough data Not enough data Lead Capture Not enough data Not enough data Appointment Scheduling Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Chatbot Not enough data Not enough data Group Messaging Not enough data Not enough data AI Copilot Not enough data Not enough data Customer Database Not enough data Not enough data Multi-Channel Communication Not enough data Not enough data Email Automation Not enough data Not enough data Surveys & Feedback Not enough data Not enough data CRM Not enough data Not enough data Engagement Tracking Not enough data Not enough data Pop-Up Builder[Hide 15 FeaturesShow 15 Features](javascript:void(0);) 7.5 257 7.4 94 Design and Customization Pre-Designed Templates 7.7(won by 0.9) 204 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.8 85 Pop-Up Types 7.6(tied score) 198 7.6(tied score) 83 No-Code Customization 8.1(won by 0.3) 180 7.8 85 Mobile Optimized 8.0(won by 0.3) 190 7.7 83 Campaigns Targeting 7.9(won by 0.5) 169 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.4 80 Triggered Campaigns 8.3(won by 0.8) 181 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 79 A/B Testing 7.9(won by 0.3) 148 7.6 80 Analytics 7.8(won by 0.2) 182 7.6 77 Integrations CRM/Email Integrations 8.1(won by 0.1) 174 8.0 81 WCM Integrations 6.7 116 7.1(won by 0.4) 74 E-Commerce Integrations 7.9(won by 1.0) 131 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.9 68 Social Media Integrations 7.3 144 7.5(won by 0.2) 76 Generative AI AI Text Generation 6.1 65 6.4(won by 0.3) 75 Agentic AI - Vulnerability Scanner Autonomous Task Execution 6.6(won by default) 16 Feature Not Available Proactive Assistance 6.9(won by default) 16 Feature Not Available Attribution[Hide 57 FeaturesShow 57 Features](javascript:void(0);) 7.3 350 7.3 343 Attribution Modeling Single-Touch Attribution 7.1 207 8.0(won by 0.9) 283 (There is a greater than 0.5 difference between this product's rating and its competitors) Multi-Touch Attribution 7.1 199 7.7(won by 0.6) 278 (There is a greater than 0.5 difference between this product's rating and its competitors) Algorithmic Attribution 6.8 190 7.2(won by 0.4) 255 Cross-Device Attribution 6.8 189 7.3(won by 0.5) 249 (There is a greater than 0.5 difference between this product's rating and its competitors) Offline Attribution 6.3 176 6.9(won by 0.6) 246 (There is a greater than 0.5 difference between this product's rating and its competitors) Custom Attribution 7.0 190 7.4(won by 0.4) 259 Cross Channel Attribution Not enough data Not enough data Agentic AI - Attribution Autonomous Task Execution 7.6(won by 1.6) 9 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.0 37 Cross-system Integration 7.8(won by 1.6) 9 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.2 36 Natural Language Interaction 7.8(won by 1.8) 9 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.0 37 Proactive Assistance 8.3(won by 2.5) 8 (There is a greater than 0.5 difference between this product's rating and its competitors) 5.8 38 Marketing B2B Attribution 7.2 199 7.8(won by 0.6) 255 (There is a greater than 0.5 difference between this product's rating and its competitors) B2C Attribution 7.1 195 7.2(won by 0.1) 236 Multi-Channel Marketing 7.3 211 8.2(won by 0.9) 282 (There is a greater than 0.5 difference between this product's rating and its competitors) Third-Party Integrations 7.9 251 8.3(won by 0.4) 288 Social Media Integration Not enough data Not enough data Reporting Dashboards 7.5 283 8.4(won by 0.9) 312 (There is a greater than 0.5 difference between this product's rating and its competitors) Data Visualizations 7.3 264 8.3(won by 1.0) 295 (There is a greater than 0.5 difference between this product's rating and its competitors) Custom Reporting 7.0 250 8.1(won by 1.1) 301 (There is a greater than 0.5 difference between this product's rating and its competitors) Additional Functionality AI/Machine Learning Not enough data Not enough data Multi-Channel Management Not enough data Not enough data Multi-Campaign Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Channel Management Not enough data Not enough data Advertising Management Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Campaign Planning Not enough data Not enough data Customer Activity Tracking Not enough data Not enough data Performance Metrics Not enough data Not enough data Conversion Tracking Not enough data Not enough data API Not enough data Not enough data Data Import/Export Not enough data Not enough data Campaign Management Not enough data Not enough data Generative AI Not enough data Not enough data A/B Testing Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Affiliate Management Not enough data Not enough data Predictive Analytics Not enough data Not enough data Monitoring Not enough data Not enough data AI Copilot Not enough data Not enough data Lead Capture Not enough data Not enough data CRM Not enough data Not enough data Audience Targeting Not enough data Not enough data Attribution Modeling Not enough data Not enough data ROI Tracking Not enough data Not enough data Conversion Rate Optimization Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Lead Management Not enough data Not enough data Campaign Analytics Not enough data Not enough data Visitor Tracking Not enough data Not enough data Customer Segmentation Not enough data Not enough data Customizable Reports Not enough data Not enough data Dashboard Creation Not enough data Not enough data Website Analytics Not enough data Not enough data Engagement Tracking Not enough data Not enough data Lead Qualification Not enough data Not enough data Behavior Tracking Not enough data Not enough data Social Media Advertising[Hide 53 FeaturesShow 53 Features](javascript:void(0);) 7.9 472 8.0 1,712 Platform Interoperability Close Ecosystem API 7.8 200 8.0(won by 0.2) 593 Agentic AI - Social Media Advertising Autonomous Task Execution 7.0(won by 0.1) 17 6.9 61 Multi-step Planning 7.3(won by 0.2) 17 7.1 61 Cross-system Integration 7.3(won by 0.4) 17 6.9 58 Adaptive Learning 7.0(tied score) 17 7.0(tied score) 62 Proactive Assistance 6.9 17 7.0(won by 0.1) 62 Decision Making 7.4(won by 0.1) 18 7.3 67 Social Functionality Social Functionality 7.9 299 8.1(won by 0.2) 1311 Campaign Management Campaign Dashboard 8.3(tied score) 348 8.3(tied score) 1331 Campaign Optimization 8.3(won by 0.1) 320 8.2 1266 Reach 8.1 305 8.2(won by 0.1) 1190 Brand Safety 8.3(tied score) 263 8.3(tied score) 1085 Creative Optimization 7.9 264 8.1(won by 0.2) 1117 Rich Media Capabilties 7.8 237 8.0(won by 0.2) 1067 Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Bulk Editing 7.8(won by default) 283 Feature Not Available Batch Uploading 7.9(won by default) 272 Feature Not Available Fraud Protection 8.2(won by default) 256 Feature Not Available Frequency Capping 7.9(won by default) 237 Feature Not Available Budget Pacing 7.7(won by default) 229 Feature Not Available In-App Ads 7.5(won by default) 219 Feature Not Available Mobile Rich Media Capabilities 7.7(won by default) 221 Feature Not Available Targeting Targeting 8.3(tied score) 294 8.3(tied score) 1191 Retargeting 8.3(won by 0.1) 282 8.2 1110 Geo-Targeting 7.8 254 8.0(won by 0.2) 1006 Contextual Targeting 8.0(tied score) 249 8.0(tied score) 983 Audience Targeting Not enough data Not enough data Platform API / Integrations 8.2 307 8.3(won by 0.1) 1163 Custom Reports 8.0 287 8.2(won by 0.2) 1310 User, Role, and Access Management 8.5 299 8.8(won by 0.3) 1336 Performance and Reliability 8.5 336 8.7(won by 0.2) 1359 Enterprise Scalability 8.4 269 8.6(won by 0.2) 1183 Customization 8.3(tied score) 302 8.3(tied score) 1308 Workflow Capability 8.6(tied score) 297 8.6(tied score) 1348 Internationalization 8.1 241 8.4(won by 0.3) 1054 Notifications 8.1 286 8.4(won by 0.3) 1249 Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Landing Page Builders[Hide 58 FeaturesShow 58 Features](javascript:void(0);) 7.6 722 7.9 1,617 Page Customization Drag and Drop 8.2 586 8.4(won by 0.2) 1358 | Verified Templates 7.9(tied score) 612 7.9(tied score) 1397 | Verified Advanced Customization 7.8(tied score) 530 7.8(tied score) 1281 | Verified Content Library 7.6 552 8.1(won by 0.5) 1319 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Email Templates Not enough data Not enough data Page Optimization A/B Testing 7.6 425 8.1(won by 0.5) 1185 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Mobile Responsive 7.8 529 8.0(won by 0.2) 1293 | Verified Web Analytics 7.5 472 8.2(won by 0.7) 1333 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) SEO 7.2 413 7.8(won by 0.6) 1222 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Real-Time Analytics Not enough data Not enough data Campaign Analytics Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Integrations E-Commerce Integration 7.5(won by 0.1) 405 7.4 756 | Verified Third-Party Integrations 8.5 542 8.7(won by 0.2) 1248 | Verified Domain Integration 8.2 515 8.5(won by 0.3) 1245 | Verified Social Media Integration Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Generative AI AI Text Generation 6.2 166 7.1(won by 0.9) 349 (There is a greater than 0.5 difference between this product's rating and its competitors) Generative AI Not enough data Not enough data Lead Generation Not enough data Not enough data Agentic AI - Landing Page Builders Cross-system Integration 6.7(won by 0.2) 22 6.5 85 Additional Functionality Campaign Segmentation Not enough data Not enough data Form Builder Not enough data Not enough data Contact Management Not enough data Not enough data Website Management Not enough data Not enough data API Not enough data Not enough data Drip Campaigns Not enough data Not enough data Email Marketing Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Website Publishing Options Not enough data Not enough data Engagement Tracking Not enough data Not enough data Email Management Not enough data Not enough data Customizable Branding Not enough data Not enough data Template Management Not enough data Not enough data Conversion Rate Optimization Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Customizable Forms Not enough data Not enough data SEO Management Not enough data Not enough data Real Time Editing Not enough data Not enough data Conversion Tracking Not enough data Not enough data Campaign Management Not enough data Not enough data Forms Management Not enough data Not enough data Widgets Not enough data Not enough data Lead Management Not enough data Not enough data Customizable Fields Not enough data Not enough data Activity Dashboard Not enough data Not enough data Autoresponders Not enough data Not enough data WYSIWYG Editor Not enough data Not enough data CRM Not enough data Not enough data Activity Tracking Not enough data Not enough data Design Management Not enough data Not enough data Content Management Not enough data Not enough data Responsive Web Design Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Lead Capture Not enough data Not enough data AI Copilot Not enough data Not enough data Customer Segmentation Not enough data Not enough data Web Forms Not enough data Not enough data CRM[Hide 141 FeaturesShow 141 Features](javascript:void(0);) 7.3 3,787 Not enough data Sales Force Automation Contact & Account Management 8.2(won by default) 2122 | Verified Not enough data Partner Relationship Mgmt. (PRM) 7.0(won by default) 1025 Not enough data Opportunity & Pipeline Mgmt. 7.9(won by default) 1775 | Verified Not enough data Task / Activity Management 7.7(won by default) 1693 | Verified Not enough data Territory & Quota Management 7.0(won by default) 1226 | Verified Not enough data Desktop Integration 7.6(won by default) 1438 | Verified Not enough data Product & Price List Management 7.0(won by default) 1212 | Verified Not enough data Quote & Order Management 6.9(won by default) 1144 | Verified Not enough data Customer Contract Management 7.3(won by default) 1287 | Verified Not enough data Contract/License Management Not enough data Not enough data Marketing Automation Email Marketing 9.0(won by default) 2334 | Verified Not enough data Campaign Management 8.8(won by default) 2219 | Verified Not enough data Lead Management 8.5(won by default) 2160 | Verified Not enough data Marketing ROI Analytics 7.8(won by default) 1490 | Verified Not enough data Email Management Not enough data Not enough data File Management Not enough data Not enough data Deal Management Not enough data Not enough data Customer Support Case Management 7.6(won by default) 1476 | Verified Not enough data Customer Support Portal 7.7(won by default) 1634 | Verified Not enough data Knowledge Base 7.9(won by default) 1769 | Verified Not enough data Call Center Features 7.0(won by default) 1329 | Verified Not enough data Support Analytics 7.5(won by default) 1457 | Verified Not enough data Workflow Management Not enough data Not enough data Opportunity Management Not enough data Not enough data Sales Pipeline Management Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Calendar Management Not enough data Not enough data Pipeline Management Not enough data Not enough data Content Management Not enough data Not enough data Communication Management Not enough data Not enough data Visual Analytics Not enough data Not enough data Template Management Not enough data Not enough data Predictive Analytics Not enough data Not enough data Document Management Not enough data Not enough data Channel Management Not enough data Not enough data Commission Management Not enough data Not enough data Field Sales Management Not enough data Not enough data Reporting & Analytics Reporting 7.7(won by default) 1964 | Verified Not enough data Dashboards 7.9(won by default) 2150 | Verified Not enough data Forecasting 7.1(won by default) 1295 | Verified Not enough data Mobile & Social Social Collaboration Features 7.3(won by default) 1229 | Verified Not enough data Social Network Integration 7.3(won by default) 1333 | Verified Not enough data Mobile User Support 7.1(won by default) 1376 | Verified Not enough data Third-Party Integrations Not enough data Not enough data Social Media Integration Not enough data Not enough data Customer Support Not enough data Not enough data Multi-Channel Social Integration Not enough data Not enough data Platform Customization 7.8(won by default) 2000 | Verified Not enough data Workflow Capability 8.0(won by default) 1952 | Verified Not enough data User, Role, and Access Management 8.1(won by default) 2038 | Verified Not enough data Internationalization 7.3(won by default) 1456 | Verified Not enough data Sandbox / Test Environments 7.0(won by default) 1353 | Verified Not enough data Performance and Reliability 8.2(won by default) 2109 | Verified Not enough data Output Document Generation 7.4(won by default) 1479 | Verified Not enough data Mobile Access Not enough data Not enough data Lead Generation Not enough data Not enough data Document & Content Mgmt. Feature Not Available Not enough data Integration Data Import & Export Tools 8.1(won by default) 1935 | Verified Not enough data Integration APIs 8.1(won by default) 1938 | Verified Not enough data Breadth of Partner Applications 7.8(won by default) 1641 | Verified Not enough data Third-Party Integration Not enough data Not enough data Internal Chat Integration Not enough data Not enough data Collaboration Tools Not enough data Not enough data Prospecting Tools Not enough data Not enough data Real-Time Data Not enough data Not enough data Generative AI AI Text Generation 6.1(won by default) 651 Not enough data Generative AI Not enough data Not enough data Proposal Generation Not enough data Not enough data Agentic AI - CRM Autonomous Task Execution 6.5(won by default) 90 Not enough data Multi-step Planning 6.5(won by default) 89 Not enough data Cross-system Integration 6.7(won by default) 91 Not enough data Adaptive Learning 6.3(won by default) 87 Not enough data Natural Language Interaction 6.5(won by default) 89 Not enough data Proactive Assistance 6.5(won by default) 88 Not enough data Decision Making 6.6(won by default) 90 Not enough data Calendar/Reminder System Not enough data Not enough data Additional Functionality Search/Filter Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Data Import/Export Not enough data Not enough data Lead Capture Not enough data Not enough data Batch Processing Not enough data Not enough data Email Tracking Not enough data Not enough data Tagging Not enough data Not enough data Pipeline Reports Not enough data Not enough data Drag & Drop Not enough data Not enough data Segmentation Not enough data Not enough data Customizable Fields Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Interaction Tracking Not enough data Not enough data CRM Not enough data Not enough data Document Storage Not enough data Not enough data AI Copilot Not enough data Not enough data Contact Database Not enough data Not enough data Referral Tracking Not enough data Not enough data Quotes/Estimates Not enough data Not enough data Multi-Channel Communication Not enough data Not enough data Lead Qualification Not enough data Not enough data Marketing Automation Not enough data Not enough data Email Templates Not enough data Not enough data Sales Reports Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Reminders Not enough data Not enough data Lead Scoring Not enough data Not enough data Data Security Not enough data Not enough data Customizable Reports Not enough data Not enough data Calendar Sync Not enough data Not enough data For Startups Not enough data Not enough data Performance Metrics Not enough data Not enough data Sales Trend Analysis Not enough data Not enough data For iPad Devices Not enough data Not enough data Customizable Templates Not enough data Not enough data Activity Tracking Not enough data Not enough data Reporting & Statistics Not enough data Not enough data For Mac Devices Not enough data Not enough data Landing Pages/Web Forms Not enough data Not enough data Lead Nurturing Not enough data Not enough data Gamification Not enough data Not enough data Prioritization Not enough data Not enough data Web-based Deployment Not enough data Not enough data Softphone Not enough data Not enough data Single Sign On Not enough data Not enough data Customer Database Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Mobile App Not enough data Not enough data Email Sequences Not enough data Not enough data Customer Segmentation Not enough data Not enough data Lead Assignment Not enough data Not enough data For Small Businesses Not enough data Not enough data Live Chat Not enough data Not enough data Business Card/Badge Scanning Not enough data Not enough data Data Visualization Not enough data Not enough data Customer Social Profiles Not enough data Not enough data Social Promotion Not enough data Not enough data Monitoring Not enough data Not enough data Engagement Tracking Not enough data Not enough data Social Media Monitoring Not enough data Not enough data Customer Engagement Not enough data Not enough data Sentiment Analysis Not enough data Not enough data Brand Tracking Not enough data Not enough data Audience Targeting Not enough data Not enough data Workflow Automation Not enough data Not enough data Account Data Management[Hide 20 FeaturesShow 20 Features](javascript:void(0);) Not enough data 7.5 1,631 Lead Intelligence Market Insights Not enough data 7.7(won by default) 1154 | Verified Account-level Insights Not enough data 7.9(won by default) 1190 Lead Analysis Not enough data 8.1(won by default) 1246 Lead Management Segmentation Not enough data 8.3(won by default) 1332 Predictive Scoring Not enough data 7.5(won by default) 1155 Account Identification Not enough data 8.0(won by default) 1211 Marketing Campaigns Omni-Channel Tracking Not enough data 7.9(won by default) 1176 Revenue Planning Not enough data 7.3(won by default) 1062 Media Attribution Not enough data 7.5(won by default) 1118 Opportunity Timeline Not enough data 7.8(won by default) 1104 | Verified Customization Not enough data 8.1(won by default) 1267 Campaign Execution Website Personalization Not enough data 7.8(won by default) 1155 Prioritized Accounts Not enough data 7.8(won by default) 1089 Trending Accounts Not enough data 7.7(won by default) 1033 Email Campaigns Not enough data 8.7(won by default) 1407 Agentic AI - Account Data Management Autonomous Task Execution Not enough data 6.3(won by default) 90 Cross-system Integration Not enough data 6.7(won by default) 90 Adaptive Learning Not enough data 6.6(won by default) 89 Proactive Assistance Not enough data 6.7(won by default) 90 Decision Making Not enough data 6.5(won by default) 91 Sales Engagement[Hide 39 FeaturesShow 39 Features](javascript:void(0);) 6.9 861 Not enough data Integrated Workflows Task Management 7.1(won by default) 604 Not enough data Email Tracking/Automation 8.6(won by default) 781 Not enough data Calls and Voice 6.3(won by default) 498 Not enough data Other Outreach Options 6.8(won by default) 524 Not enough data CRM Integration 7.6(won by default) 631 Not enough data Calendar 6.9(won by default) 544 Not enough data Shared Records 6.9(won by default) 516 Not enough data Business Process Automation Not enough data Not enough data Performance Management Not enough data Not enough data Calendar Management Not enough data Not enough data Sales Pipeline Management Not enough data Not enough data Communication Management Not enough data Not enough data Campaign Management Not enough data Not enough data Repeatability and Reportability Content Management 7.5(won by default) 622 Not enough data Workflow Management 7.5(won by default) 620 Not enough data Workflow Performance 7.4(won by default) 584 Not enough data Sales Coaching and Insights 6.7(won by default) 515 Not enough data Gamification 6.0(won by default) 472 Not enough data AI and Automation Lead Prioritization 7.1(won by default) 557 Not enough data Lead Scoring 7.1(won by default) 559 Not enough data Best Time of Day Scheduling 7.2(won by default) 565 Not enough data Buyer Intelligence 6.6(won by default) 498 Not enough data Machine Learning 6.4(won by default) 476 Not enough data Generative AI AI Text Generation 6.1(won by default) 415 Not enough data Generative AI Not enough data Not enough data Lead Generation Not enough data Not enough data Agentic AI - Sales Engagement Autonomous Task Execution 6.9(won by default) 35 Not enough data Multi-step Planning 6.7(won by default) 35 Not enough data Cross-system Integration 7.0(won by default) 35 Not enough data Adaptive Learning 6.5(won by default) 35 Not enough data Natural Language Interaction 6.6(won by default) 35 Not enough data Proactive Assistance 6.6(won by default) 35 Not enough data Decision Making 6.9(won by default) 35 Not enough data Strategic Planning Not enough data Not enough data Additional Functionality Prospecting Tools Not enough data Not enough data Reporting/Analytics Not enough data Not enough data AI Copilot Not enough data Not enough data Auto-Dialer Not enough data Not enough data For Sales Teams/Organizations Not enough data Not enough data E-Commerce Personalization[Hide 23 FeaturesShow 23 Features](javascript:void(0);) 7.6 583 Not enough data Visitor Behavior Monitoring 7.6(won by default) 409 Not enough data Targeting 7.9(won by default) 400 Not enough data Guided Selling 7.1(won by default) 355 Not enough data Templates Library 7.3(won by default) 411 Not enough data Customization 8.0(won by default) 440 Not enough data Optimization 7.8(won by default) 412 Not enough data Personalization Recommendation 7.6(won by default) 400 Not enough data Content 7.6(won by default) 405 Not enough data Cart Abandonment 7.2(won by default) 360 Not enough data Search 7.1(won by default) 346 Not enough data Personalization Engine 7.3(won by default) 336 Not enough data Product Recommendations 7.1(won by default) 324 Not enough data A/B Testing 7.4(won by default) 347 Not enough data Personalized Messaging 8.0(won by default) 396 Not enough data Multichannel Web 7.4(won by default) 379 Not enough data Email 8.5(won by default) 464 Not enough data Mobile 7.6(won by default) 419 Not enough data Administration Marketing Campaigns 8.5(won by default) 482 Not enough data Reports & Analytics 7.9(won by default) 470 Not enough data User Data 7.9(won by default) 439 Not enough data Integrations 8.0(won by default) 462 Not enough data Agentic AI - E-Commerce Personalization Natural Language Interaction 7.6(won by default) 13 Not enough data Proactive Assistance 7.6(won by default) 13 Not enough data Email Template Builder[Hide 15 FeaturesShow 15 Features](javascript:void(0);) 7.1 2,448 Not enough data Templates Text and Themes 7.7(won by default) 2024 Not enough data Stock Images 6.3(won by default) 1519 Not enough data Proofing 7.0(won by default) 1620 Not enough data Mobile Responsive 7.5(won by default) 1684 Not enough data Edit Pre-Made 7.4(won by default) 1759 Not enough data Build 8.0(won by default) 1972 Not enough data HTML 7.4(won by default) 1666 Not enough data Logistics Analytics 7.8(won by default) 1821 Not enough data Issues 7.0(won by default) 1584 Not enough data Integrations 7.8(won by default) 1779 Not enough data Shareable Link 7.8(won by default) 1547 Not enough data Generative AI AI Text Generation 6.0(won by default) 841 Not enough data AI Text Summarization 6.1(won by default) 677 Not enough data Agentic AI - Email Template Builder Autonomous Task Execution 6.2(won by default) 110 Not enough data Cross-system Integration 6.2(won by default) 109 Not enough data SMS Marketing[Hide 76 FeaturesShow 76 Features](javascript:void(0);) 7.8 250 Not enough data Text Messaging Bulk SMS 7.5(won by default) 161 Not enough data Two-Way Text Messaging 6.9(won by default) 141 Not enough data Text Scheduler 7.6(won by default) 155 Not enough data Automatic Replies 7.7(won by default) 145 Not enough data Automatic URL Shortening 7.3(won by default) 132 Not enough data Personalization 8.2(won by default) 171 Not enough data Transactional SMS 7.1(won by default) 144 Not enough data Link Shortening Not enough data Not enough data SMS Messaging Not enough data Not enough data Scheduled Messaging Not enough data Not enough data Chat/Messaging Not enough data Not enough data 2-Way Messaging Not enough data Not enough data MMS Marketing Feature Not Available Not enough data SMS Platform Reporting 7.7(won by default) 156 Not enough data Marketing Automation 8.8(won by default) 174 Not enough data White Label 7.6(won by default) 131 Not enough data Text-to-Landline 6.8(won by default) 123 Not enough data Short Codes 7.0(won by default) 125 Not enough data API Integration 8.0(won by default) 146 Not enough data QR Codes Not enough data Not enough data Agentic AI - SMS Marketing Autonomous Task Execution 8.4(won by default) 20 Not enough data Multi-step Planning 8.5(won by default) 20 Not enough data Cross-system Integration 8.5(won by default) 20 Not enough data Natural Language Interaction 8.3(won by default) 20 Not enough data Proactive Assistance 8.4(won by default) 20 Not enough data Decision Making 8.2(won by default) 20 Not enough data Third-Party Integrations Not enough data Not enough data Campaign Planning Not enough data Not enough data Multi-Language Not enough data Not enough data AI Automation - SMS Marketing AI SMS Not enough data Not enough data AI Content Generation - SMS Marketing AI SMS Not enough data Not enough data Additional Functionality Campaign Scheduling Not enough data Not enough data Reputation Management Not enough data Not enough data Polls/Voting Not enough data Not enough data Compliance Management Not enough data Not enough data Customer Segmentation Not enough data Not enough data Landing Pages/Web Forms Not enough data Not enough data AI Copilot Not enough data Not enough data API Not enough data Not enough data Text-to-Win Not enough data Not enough data Mobile Coupons Not enough data Not enough data Natural Language Processing Not enough data Not enough data Customizable Templates Not enough data Not enough data Drip Campaigns Not enough data Not enough data Contact Management Not enough data Not enough data Activity Tracking Not enough data Not enough data Communication Management Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Keyword Tracking Not enough data Not enough data Multi-Campaign Not enough data Not enough data Mass Texting Not enough data Not enough data Interaction Tracking Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Consent Management Not enough data Not enough data Engagement Tracking Not enough data Not enough data Open Rate Tracking Not enough data Not enough data Generative AI Not enough data Not enough data Automated Responses Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Templates Not enough data Not enough data Survey Builder Not enough data Not enough data Contact Database Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Customizable Fields Not enough data Not enough data Reminders Not enough data Not enough data Mobile Alerts Not enough data Not enough data Automated Scheduling Not enough data Not enough data Campaign Management Not enough data Not enough data MMS Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Mobile Keywords Not enough data Not enough data Audience Targeting Not enough data Not enough data Activity Dashboard Not enough data Not enough data Template Management Not enough data Not enough data Autoresponders Not enough data Not enough data Survey/Poll Management Not enough data Not enough data Account-Based Orchestration Platforms[Hide 31 FeaturesShow 31 Features](javascript:void(0);) Not enough data 7.6 314 Platform Basics Centralization Not enough data 8.5(won by default) 242 Account Identification and Segmentation Not enough data 8.5(won by default) 242 Lead-to-Account Matching Not enough data 8.4(won by default) 241 Multichannel Engagement Not enough data 8.1(won by default) 26 Personalized Content and Messaging Not enough data 8.0(won by default) 25 Platform Data Measurement Not enough data 8.2(won by default) 236 Revenue Analytics Not enough data 7.9(won by default) 232 Platform Additional Functionality Integrations Not enough data 8.3(won by default) 257 Agentic AI - Account-Based Orchestration Platforms Autonomous Task Execution Not enough data 7.0(won by default) 28 Cross-system Integration Not enough data 7.1(won by default) 28 Adaptive Learning Not enough data 6.9(won by default) 26 Natural Language Interaction Not enough data 6.5(won by default) 26 Proactive Assistance Not enough data 6.9(won by default) 26 Artificial Intelligence AI-Powered Data Analysis Not enough data 6.9(won by default) 24 AI Personalization Not enough data 7.2(won by default) 24 Generative AI Not enough data Not enough data Campaign Personalization Not enough data Not enough data Additional Functionality Content Delivery Not enough data Not enough data Multi-Channel Communication Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Pipeline Reports Not enough data Not enough data Data Synchronization Not enough data Not enough data Contact Database Not enough data Not enough data Lead Nurturing Not enough data Not enough data AI Copilot Not enough data Not enough data Performance Metrics Not enough data Not enough data Prioritization Not enough data Not enough data Lead Qualification Not enough data Not enough data Marketing Automation Not enough data Not enough data Search/Filter Not enough data Not enough data Content Creation Not enough data Not enough data Account-Based Web and Content Experiences[Hide 18 FeaturesShow 18 Features](javascript:void(0);) Not enough data 8.5 773 Platform Basics Website Personalization Not enough data 8.2(won by default) 557 Content Creation and Distribution Not enough data 8.5(won by default) 639 Platform Reporting Measurement Not enough data 8.4(won by default) 655 Dashboards Not enough data 8.6(won by default) 698 Additional Functionality Content Delivery Not enough data Not enough data Multi-Channel Communication Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Pipeline Reports Not enough data Not enough data Data Synchronization Not enough data Not enough data Contact Database Not enough data Not enough data Lead Nurturing Not enough data Not enough data AI Copilot Not enough data Not enough data Performance Metrics Not enough data Not enough data Prioritization Not enough data Not enough data Lead Qualification Not enough data Not enough data Marketing Automation Not enough data Not enough data Search/Filter Not enough data Not enough data Content Creation Not enough data Not enough data Social Media Management[Hide 56 FeaturesShow 56 Features](javascript:void(0);) Not enough data 7.8 2,905 Content & Collaboration Content Calendar Not enough data 8.3(won by default) 1275 Content Library Not enough data 8.3(won by default) 1330 Shared Inbox Not enough data 8.1(won by default) 1020 Approval Workflows Not enough data 8.3(won by default) 1094 Users and Permissions Not enough data 8.7(won by default) 1408 Content Creation Not enough data 8.3(won by default) 969 Image Library Not enough data Not enough data Social Management Social Analytics Not enough data 8.2(won by default) 2195 Social Publishing Not enough data 8.6(won by default) 2373 Campaign Optimization Not enough data 8.4(won by default) 2107 Multi-Account Management Not enough data 8.3(won by default) 2254 Social Ads Not enough data 8.0(won by default) 1675 Campaign Planning Not enough data 8.2(won by default) 956 Hashtag Capabilites Not enough data 7.3(won by default) 325 Multi-Campaign Not enough data Not enough data Customer Engagement Not enough data Not enough data Automated Publishing Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Agentic AI - Social Media Management Autonomous Task Execution Not enough data 6.7(won by default) 73 Multi-step Planning Not enough data 6.9(won by default) 70 Cross-system Integration Not enough data 7.0(won by default) 72 Adaptive Learning Not enough data 6.8(won by default) 69 Natural Language Interaction Not enough data 7.0(won by default) 72 Proactive Assistance Not enough data 7.0(won by default) 72 Decision Making Not enough data 6.9(won by default) 74 Social Media Integration Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Additional Functionality Customizable Reports Not enough data Not enough data Campaign Management Not enough data Not enough data Customizable Branding Not enough data Not enough data Social Advertising Not enough data Not enough data Filtering Not enough data Not enough data Approval Process Control Not enough data Not enough data Keyword Tracking Not enough data Not enough data Tagging Not enough data Not enough data Activity Dashboard Not enough data Not enough data Calendar Management Not enough data Not enough data Workflow Management Not enough data Not enough data Post Scheduling Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Trend Analysis Not enough data Not enough data API Not enough data Not enough data Data Visualization Not enough data Not enough data Sentiment Analysis Not enough data Not enough data AI Copilot Not enough data Not enough data Social Promotion Not enough data Not enough data @mentions Not enough data Not enough data Social Media Monitoring Not enough data Not enough data Generative AI Not enough data Not enough data Engagement Tracking Not enough data Not enough data Collaboration Tools Not enough data Not enough data Brand Tracking Not enough data Not enough data Drag & Drop Not enough data Not enough data Commenting/Notes Not enough data Not enough data Content Management Not enough data Not enough data Template Management Not enough data Not enough data Customer Journey Analytics[Hide 13 FeaturesShow 13 Features](javascript:void(0);) Not enough data 7.7 529 Platform Basics Dynamic Segmentation Not enough data 8.1(won by default) 430 Journey Optimization Not enough data 8.0(won by default) 441 Platform Data Journey Reporting Not enough data 8.0(won by default) 438 Trends Reporting Not enough data 7.9(won by default) 436 Dashboards Not enough data 8.5(won by default) 488 Advanced Data Filtering Not enough data 8.2(won by default) 440 Platform Additional Functionality Journey Mapping Not enough data 8.0(won by default) 424 Integrations Not enough data 8.2(won by default) 445 Automated Alerts Not enough data 8.2(won by default) 441 Agentic AI - Customer Journey Analytics Autonomous Task Execution Not enough data 6.7(won by default) 87 Cross-system Integration Not enough data 6.8(won by default) 85 Adaptive Learning Not enough data 6.7(won by default) 86 Proactive Assistance Not enough data 6.8(won by default) 86 AI Agents For Business Operations[Hide 76 FeaturesShow 76 Features](javascript:void(0);) Not enough data 8.0 27 Responses Personalization Not enough data 9.0(won by default) 23 Route To Human Not enough data 8.9(won by default) 22 Natural Language Understanding (NLU) Not enough data 8.0(won by default) 22 Multi-Language Not enough data Not enough data Automation - AI Agents Sales Follow-Up Not enough data 7.8(won by default) 23 Customer Interaction Automation Not enough data 7.4(won by default) 24 Lead Generation Not enough data 8.0(won by default) 23 Feedback Collection Not enough data 7.6(won by default) 24 Natural Language Processing Not enough data Not enough data Simulation and Scenario Generation Not enough data Not enough data Document Processing Not enough data Feature Not Available Platform Conversation Editor Not enough data 8.2(won by default) 23 Integration Not enough data 8.9(won by default) 23 Human-In-The-Loop Not enough data 8.0(won by default) 22 Drag & Drop Editor Not enough data Not enough data Human-in-the-loop (HITL) Not enough data Not enough data Autonomy - AI Agents Adaptive Responses Not enough data 7.1(won by default) 23 Task Execution Not enough data 7.5(won by default) 23 Independent Decision Making Not enough data Feature Not Available Problem Solving Not enough data Feature Not Available Generative AI AI Text Generation Not enough data 8.3(won by default) 24 AI Text Summarization Not enough data 7.9(won by default) 24 Additional Functionality Agent Collaboration Not enough data Not enough data Data Governance Not enough data Not enough data Prompt Engineering Not enough data Not enough data Feedback Management Not enough data Not enough data For No-Code Development Not enough data Not enough data Version Control Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Dynamic Modeling Not enough data Not enough data API Not enough data Not enough data Memory Management Not enough data Not enough data Monitoring Not enough data Not enough data Scalability Not enough data Not enough data Cost Management Not enough data Not enough data Scheduling Not enough data Not enough data Natural Language Interface Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Multiple LLM Models Not enough data Not enough data Integration Management Not enough data Not enough data Customizable Frameworks Not enough data Not enough data Pre-built Templates Not enough data Not enough data Analytics Not enough data Not enough data Intent Recognition Not enough data Not enough data Contextual Guidance Not enough data Not enough data Rules-Based Workflow Not enough data Not enough data Attended Automation Not enough data Not enough data Drag & Drop Not enough data Not enough data For Sales/Marketing Not enough data Not enough data Generative AI Not enough data Not enough data Business Process Automation Not enough data Not enough data AI Copilot Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Multi-Channel Communication Not enough data Not enough data Sentiment Analysis Not enough data Not enough data Deep Learning Not enough data Not enough data Code-free Development Not enough data Not enough data Compliance Management Not enough data Not enough data Automated Responses Not enough data Not enough data Knowledge Management Not enough data Not enough data Transfers/Routing Not enough data Not enough data Personalization Not enough data Not enough data Activity Dashboard Not enough data Not enough data Customer Experience Management Not enough data Not enough data Virtual Personal Assistant (VPA) Not enough data Not enough data Chatbot Not enough data Not enough data Speech Recognition Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Task Management Not enough data Not enough data Customer Engagement Not enough data Not enough data AI/Machine Learning Not enough data Not enough data Configurable Workflow Not enough data Not enough data Unattended Automation Not enough data Not enough data Conversation Intelligence Not enough data Not enough data Workflow Automation Not enough data Not enough data Proactive Error Detection Not enough data Not enough data Online Form Builder[Hide 44 FeaturesShow 44 Features](javascript:void(0);) 7.2 767 Not enough data Customization Custom Fields 8.0(won by default) 663 Not enough data Conditional Logic 7.5(won by default) 553 Not enough data Multi-page Forms 6.8(won by default) 464 Not enough data Design 7.4(won by default) 653 Not enough data Forms Creation & Design Not enough data Not enough data Additional Functionality Embedded Forms 7.9(won by default) 673 Not enough data Offline Capability 5.7(won by default) 423 Not enough data Notifications 7.4(won by default) 531 Not enough data Payments 6.2(won by default) 433 Not enough data Mobile Forms 7.0(won by default) 507 Not enough data Customizable Forms Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Additional Functionality Search/Filter Not enough data Not enough data AI Copilot Not enough data Not enough data Commenting/Notes Not enough data Not enough data Content Publishing Options Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Content Library Not enough data Not enough data Document Classification Not enough data Not enough data Drag & Drop Not enough data Not enough data Customizable Branding Not enough data Not enough data SSL Security Not enough data Not enough data API Not enough data Not enough data Document Management Not enough data Not enough data Document Storage Not enough data Not enough data Collaboration Tools Not enough data Not enough data Data Capture and Transfer Not enough data Not enough data Autofill Not enough data Not enough data Multi-Channel Distribution Not enough data Not enough data Convert to PDF Not enough data Not enough data Customizable Templates Not enough data Not enough data Media Library Not enough data Not enough data Generative AI Not enough data Not enough data Full Text Search Not enough data Not enough data Surveys & Feedback Not enough data Not enough data Data Import/Export Not enough data Not enough data Forms Management Not enough data Not enough data Electronic Signature Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Workflow Management Not enough data Not enough data Template Management Not enough data Not enough data Mobile Access Not enough data Not enough data WhatsApp Marketing[Hide 10 FeaturesShow 10 Features](javascript:void(0);) 8.2 14 Not enough data WhatsApp Messaging - WhatsApp Marketing Transactional Messages 8.3(won by default) 11 Not enough data Bulk WhatsApp Messaging 7.9(won by default) 11 Not enough data Conversational Messaging 8.0(won by default) 11 Not enough data Personalization 8.5(won by default) 11 Not enough data Promotional Messages 8.0(won by default) 11 Not enough data Automated Replies 8.0(won by default) 11 Not enough data WhatsApp Business Platform - WhatsApp Marketing Segmentation 8.5(won by default) 11 Not enough data API Integration 8.5(won by default) 12 Not enough data WhatsApp Commerce 8.2(won by default) 11 Not enough data Analytics 8.2(won by default) 11 Not enough data Lead Scoring[Hide 64 FeaturesShow 64 Features](javascript:void(0);) 7.6 601 Not enough data Agentic AI - Lead Scoring Autonomous Task Execution 7.0(won by default) 26 Not enough data Cross-system Integration 7.0(won by default) 26 Not enough data Adaptive Learning 7.0(won by default) 26 Not enough data Decision Making 7.2(won by default) 26 Not enough data AI/Machine Learning Not enough data Not enough data Social Media Integration Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Attribution Lead Opportunity 8.1(won by default) 433 Not enough data Lead Assignment 8.2(won by default) 410 Not enough data Pipeline Acceleration 8.0(won by default) 392 Not enough data Discovery Lead Management 8.1(won by default) 444 Not enough data Scoring/Ranking 8.2(won by default) 451 Not enough data Lead Context 8.0(won by default) 400 Not enough data Pipeline Management Not enough data Not enough data Workflow Management Not enough data Not enough data Opportunity Management Not enough data Not enough data Task Management Not enough data Not enough data Contact Management Not enough data Not enough data Calendar Management Not enough data Not enough data Email Management Not enough data Not enough data Campaign Management Not enough data Not enough data Management Conversion Viability 8.0(won by default) 385 Not enough data Workflow 8.3(won by default) 427 Not enough data Platform Data Synchronization 8.1(won by default) 406 Not enough data Analysis 8.1(won by default) 435 Not enough data Sales Trend Analysis Not enough data Not enough data Demographic/Firmographic Data Not enough data Not enough data Real-Time Data Not enough data Not enough data Additional Functionality Drag & Drop Not enough data Not enough data Interaction Tracking Not enough data Not enough data Customizable Fields Not enough data Not enough data Multiple Scoring Models Not enough data Not enough data CRM Not enough data Not enough data Customer Segmentation Not enough data Not enough data Predictive Analytics Not enough data Not enough data Prioritization Not enough data Not enough data Lead Qualification Not enough data Not enough data Contact Database Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Email Marketing Not enough data Not enough data Lead Nurturing Not enough data Not enough data Web Forms Not enough data Not enough data Document Storage Not enough data Not enough data Search/Filter Not enough data Not enough data Prospecting Tools Not enough data Not enough data Email Tracking Not enough data Not enough data Sales Forecasting Not enough data Not enough data Customizable Templates Not enough data Not enough data Lead Generation Not enough data Not enough data Sales Reports Not enough data Not enough data Lead Distribution Not enough data Not enough data Data Enrichment Not enough data Not enough data AI Copilot Not enough data Not enough data API Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Lead Capture Not enough data Not enough data Reminders Not enough data Not enough data Generative AI Not enough data Not enough data Forecasting Not enough data Not enough data Email Templates Not enough data Not enough data Activity Dashboard Not enough data Not enough data Activity Tracking Not enough data Not enough data Workflow Automation Not enough data Not enough data Sales Analytics[Hide 58 FeaturesShow 58 Features](javascript:void(0);) 7.7 464 Not enough data Agentic AI - Sales Analytics Autonomous Task Execution 8.2(won by default) 19 Not enough data Cross-system Integration 8.1(won by default) 19 Not enough data Adaptive Learning 8.1(won by default) 19 Not enough data Natural Language Interaction 7.8(won by default) 19 Not enough data Proactive Assistance 8.3(won by default) 19 Not enough data Third-Party Integrations Not enough data Not enough data CRM Integration Not enough data Not enough data Data Sourcing Data Sourcing 7.8(won by default) 286 Not enough data Exporting & Sharing Data 7.9(won by default) 314 Not enough data Multi-Device Data Visualization 7.8(won by default) 270 Not enough data Interactive Dashboards 7.9(won by default) 309 Not enough data Data Segmentation 8.1(won by default) 331 Not enough data Predictive Analytics Lead Scoring 8.0(won by default) 293 Not enough data Opportunity Scoring 7.8(won by default) 277 Not enough data Risk Analysis 7.3(won by default) 241 Not enough data Live Forecasting 7.4(won by default) 267 Not enough data Budgeting/Forecasting Not enough data Not enough data Correlation Analysis Not enough data Not enough data Competitive Analysis Not enough data Not enough data Sales Trend Analysis Not enough data Not enough data Statistical Analysis Not enough data Not enough data Sales Management Live Pipeline Management 8.2(won by default) 319 Not enough data Sales Gamification 7.6(won by default) 181 Not enough data Account-Based Analytics 8.0(won by default) 305 Not enough data Activity Tracking 8.3(won by default) 350 Not enough data Predictive Analytics Not enough data Not enough data Visual Analytics Not enough data Not enough data Task Management Not enough data Not enough data Contact Management Not enough data Not enough data Lead Management Not enough data Not enough data Opportunity Management Not enough data Not enough data Workflow Management Not enough data Not enough data Additional Functionality Dynamic Modeling Not enough data Not enough data Lead Qualification Not enough data Not enough data Lead Capture Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Contact Database Not enough data Not enough data API Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Collaboration Tools Not enough data Not enough data Dashboard Creation Not enough data Not enough data Modeling & Simulation Not enough data Not enough data Exception Reporting Not enough data Not enough data Generative AI Not enough data Not enough data Sales Reports Not enough data Not enough data Performance Metrics Not enough data Not enough data "What If" Scenarios Not enough data Not enough data Customizable Reports Not enough data Not enough data Data Import/Export Not enough data Not enough data AI Copilot Not enough data Not enough data Graphical Data Presentation Not enough data Not enough data Drag & Drop Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Business Process Control Not enough data Not enough data Multi-Currency Not enough data Not enough data Pipeline Reports Not enough data Not enough data Account-Based Analytics[Hide 35 FeaturesShow 35 Features](javascript:void(0);) Not enough data 7.7 1,126 Agentic AI - Account-Based Analytics Autonomous Task Execution Not enough data 6.9(won by default) 77 Cross-system Integration Not enough data 7.2(won by default) 77 Adaptive Learning Not enough data 6.9(won by default) 77 Natural Language Interaction Not enough data 7.1(won by default) 78 Proactive Assistance Not enough data 7.1(won by default) 77 Lead Intelligence Market Insights Not enough data 8.0(won by default) 793 Account-level Insights Not enough data 8.3(won by default) 828 Lead Analysis Not enough data 8.3(won by default) 845 Trend Analysis Not enough data Not enough data Lead Management Segmentation Not enough data 8.4(won by default) 914 Predictive Scoring Not enough data 7.7(won by default) 782 Account Identification Not enough data 8.2(won by default) 853 Lead Scoring Not enough data Not enough data Marketing Campaigns Omni-Channel Tracking Not enough data 8.0(won by default) 813 Revenue Planning Not enough data 7.6(won by default) 720 Media Attribution Not enough data 7.8(won by default) 779 Opportunity Timeline Not enough data 8.0(won by default) 775 Customization Not enough data 8.2(won by default) 890 Journey Analytics Not enough data 8.1(won by default) 831 Reporting/Analytics Not enough data Not enough data Campaign Analytics Not enough data Not enough data Additional Functionality Content Delivery Not enough data Not enough data Multi-Channel Communication Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Pipeline Reports Not enough data Not enough data Data Synchronization Not enough data Not enough data Contact Database Not enough data Not enough data Lead Nurturing Not enough data Not enough data AI Copilot Not enough data Not enough data Performance Metrics Not enough data Not enough data Prioritization Not enough data Not enough data Lead Qualification Not enough data Not enough data Marketing Automation Not enough data Not enough data Search/Filter Not enough data Not enough data Content Creation Not enough data Not enough data Marketing Analytics[Hide 83 FeaturesShow 83 Features](javascript:void(0);) Not enough data 7.7 3,573 Marketing Operations ROI Tracking Not enough data 7.7(won by default) 2242 | Verified Data Collection Not enough data 8.3(won by default) 2684 | Verified Customer Insights Not enough data 8.0(won by default) 2456 | Verified Multi-User Access Not enough data 8.5(won by default) 2480 | Verified Multi-Channel Data Collection Not enough data Not enough data Engagement Tracking Not enough data Not enough data Keyword Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Campaign Tracking Not enough data Not enough data Conversion Tracking Not enough data Not enough data SEO Management Not enough data Not enough data Tag Management Not enough data Not enough data Real-Time Data Not enough data Not enough data Activity Tracking Not enough data Not enough data Click Tracking Not enough data Not enough data Contact Management Not enough data Not enough data Content Management Not enough data Not enough data Lead Management Not enough data Not enough data Email Management Not enough data Not enough data Campaign Management Not enough data Not enough data Channel Management Not enough data Not enough data Template Management Not enough data Not enough data Workflow Management Not enough data Not enough data Spend Management Not enough data Feature Not Available White Label Not enough data Feature Not Available Campaign Activity Campaign Insights Not enough data 8.3(won by default) 2878 | Verified Reports and Dashboards Not enough data 8.4(won by default) 3127 | Verified Campaign Stickiness Not enough data 7.8(won by default) 2376 | Verified Multichannel Tracking Not enough data 8.1(won by default) 2563 | Verified Brand Optimization Not enough data 8.0(won by default) 2394 | Verified Predictive Analytics Not enough data 7.5(won by default) 540 Multi-Campaign Not enough data Not enough data Campaign Analytics Not enough data Not enough data Website Analytics Not enough data Not enough data Conversion Rate Optimization Not enough data Not enough data Drip Campaigns Not enough data Not enough data Visual Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Customizable Reports Not enough data Not enough data Agentic AI - Marketing Analytics Autonomous Task Execution Not enough data 6.7(won by default) 172 Cross-system Integration Not enough data 6.9(won by default) 167 Proactive Assistance Not enough data 6.6(won by default) 166 Third-Party Integrations Not enough data Not enough data Social Media Integration Not enough data Not enough data Additional Functionality Event Marketing Not enough data Not enough data Social Promotion Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Generative AI Not enough data Not enough data Data Import/Export Not enough data Not enough data Lead Generation Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Customizable Forms Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Monitoring Not enough data Not enough data AI Copilot Not enough data Not enough data Customizable Templates Not enough data Not enough data Email Templates Not enough data Not enough data Web Forms Not enough data Not enough data Lead Capture Not enough data Not enough data Customizable Branding Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Campaign Planning Not enough data Not enough data A/B Testing Not enough data Not enough data CRM Not enough data Not enough data Customer Segmentation Not enough data Not enough data Campaign Scheduling Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Autoresponders Not enough data Not enough data Drag & Drop Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Email Marketing Not enough data Not enough data API Not enough data Not enough data Customizable Fields Not enough data Not enough data Contact Database Not enough data Not enough data Data Visualization Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Performance Metrics Not enough data Not enough data Data Source Connectors Not enough data Not enough data Search/Filter Not enough data Not enough data Multi-Channel Attribution Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data KPI Monitoring Not enough data Not enough data Cohort Analysis Not enough data Not enough data Show 8 feature categories with incomplete data AI Marketing Agents[Hide 54 FeaturesShow 54 Features](javascript:void(0);) Not enough data Not enough data Performance Optimization & Learning - AI Marketing Agents Send-Time Optimization Not enough data Not enough data Autonomous A/B Testing Not enough data Not enough data Autonomous Campaign Orchestration - AI Marketing Agents End-to-End Campaign Execution Not enough data Not enough data Goal-Based Campaign Planning Not enough data Not enough data Cross-Channel Orchestration Not enough data Not enough data Conversational Campaign Setup Not enough data Not enough data Real-Time Campaign Adaptation Not enough data Not enough data AI Content Generation - AI Marketing Agents Dynamic Content Optimization Not enough data Not enough data AI Copy Generation Not enough data Not enough data Personalized Content Creation Not enough data Not enough data Generative AI Not enough data Not enough data Lead Generation Not enough data Not enough data Ad Optimization Not enough data Not enough data Audience Intelligence & Segmentation - AI Marketing Agents Predictive Modeling Not enough data Not enough data Behavioral Triggering Not enough data Not enough data Predictive Audience Segmentation Not enough data Not enough data Marketing Automation Not enough data Not enough data AI Writing Assistant Not enough data Not enough data Integrations & Data Connectivity - AI Marketing Agents Event & Data Ingestion Not enough data Not enough data CRM & CDP Integration Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Additional Functionality Grammar Check Not enough data Not enough data Campaign Analytics Not enough data Not enough data For Marketing and Advertising Not enough data Not enough data AI Copilot Not enough data Not enough data Content Ideas Not enough data Not enough data Trend Analysis Not enough data Not enough data SMS Marketing Not enough data Not enough data Performance Metrics Not enough data Not enough data Email Marketing Not enough data Not enough data Chat/Messaging Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Competitor Monitoring Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Content Marketing Not enough data Not enough data API Not enough data Not enough data Predictive Analytics Not enough data Not enough data Personalization Not enough data Not enough data Template Management Not enough data Not enough data Behavior Analytics Not enough data Not enough data AI/Machine Learning Not enough data Not enough data Text Editing Not enough data Not enough data Collaboration Tools Not enough data Not enough data Dashboard Not enough data Not enough data Campaign Management Not enough data Not enough data SEO Management Not enough data Not enough data Natural Language Processing Not enough data Not enough data Product Recommendations Not enough data Not enough data Tone Selection Not enough data Not enough data Chatbot Not enough data Not enough data Keyword Research Tools Not enough data Not enough data Marketing Management Not enough data Not enough data Brand Guidelines Not enough data Not enough data Omnichannel Outreach Not enough data Not enough data Email Deliverability[Hide 18 FeaturesShow 18 Features](javascript:void(0);) Not enough data Not enough data Diagnosis IP Address Not enough data Not enough data Domains Not enough data Not enough data Content Not enough data Not enough data Policy Compliance Not enough data Not enough data Tracking Processing Time Not enough data Not enough data Placement Not enough data Not enough data Open Rate Not enough data Not enough data Time to Open Not enough data Not enough data Alerts Not enough data Not enough data Reporting Campaign Performance Not enough data Not enough data Domain Reputation Not enough data Not enough data Brand Reputation Not enough data Not enough data Blacklist and Whitelist Not enough data Not enough data Agentic AI - Email Deliverability Autonomous Task Execution Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Salesforce AppExchange Apps[Hide 7 FeaturesShow 7 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - Salesforce AppExchange Apps Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Natural Language Interaction Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Artificial Intelligence[Hide 37 FeaturesShow 37 Features](javascript:void(0);) Not enough data Not enough data Additional Functionality Tagging Not enough data Not enough data Natural Language Processing Not enough data Not enough data Data Extraction Not enough data Not enough data Multi-Language Not enough data Not enough data Predictive Analytics Not enough data Not enough data Drag & Drop Not enough data Not enough data Speech Recognition Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Data Storage Management Not enough data Not enough data Virtual Personal Assistant (VPA) Not enough data Not enough data AI Copilot Not enough data Not enough data Customer Segmentation Not enough data Not enough data Collaboration Tools Not enough data Not enough data Data Import/Export Not enough data Not enough data Generative AI Not enough data Not enough data For eCommerce Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Customizable Branding Not enough data Not enough data Search/Filter Not enough data Not enough data Monitoring Not enough data Not enough data Document Management Not enough data Not enough data API Not enough data Not enough data Data Visualization Not enough data Not enough data Trend Analysis Not enough data Not enough data Machine Learning Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Alerts/Escalation Not enough data Not enough data Performance Metrics Not enough data Not enough data Real-Time Data Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Mobile App Not enough data Not enough data Multiple Data Sources Not enough data Not enough data For Sales Teams/Organizations Not enough data Not enough data Sentiment Analysis Not enough data Not enough data Activity Dashboard Not enough data Not enough data Chatbot Not enough data Not enough data Workflow Automation Not enough data Not enough data Social Media Marketing[Hide 42 FeaturesShow 42 Features](javascript:void(0);) Not enough data Not enough data Additional Functionality Customer Segmentation Not enough data Not enough data Conversion Tracking Not enough data Not enough data Post Scheduling Not enough data Not enough data Automated Scheduling Not enough data Not enough data Content Management Not enough data Not enough data Campaign Planning Not enough data Not enough data Content Library Not enough data Not enough data Multi-Channel Management Not enough data Not enough data Campaign Management Not enough data Not enough data Trend Analysis Not enough data Not enough data Drag & Drop Not enough data Not enough data Activity Dashboard Not enough data Not enough data Customizable Reports Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Social Promotion Not enough data Not enough data Data Import/Export Not enough data Not enough data Contact Management Not enough data Not enough data Social Media Monitoring Not enough data Not enough data A/B Testing Not enough data Not enough data Generative AI Not enough data Not enough data Customizable Branding Not enough data Not enough data Email Marketing Not enough data Not enough data Automated Publishing Not enough data Not enough data Image Library Not enough data Not enough data AI Copilot Not enough data Not enough data Tagging Not enough data Not enough data Campaign Analytics Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Keyword Filtering Not enough data Not enough data Customizable Templates Not enough data Not enough data Real-Time Data Not enough data Not enough data Workflow Management Not enough data Not enough data Calendar Management Not enough data Not enough data Data Visualization Not enough data Not enough data Multi-Campaign Not enough data Not enough data Social Media Integration Not enough data Not enough data Multi-Account Management Not enough data Not enough data Commenting/Notes Not enough data Not enough data Engagement Tracking Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Performance Metrics Not enough data Not enough data Click Tracking Not enough data Not enough data Lead Generation[Hide 5 FeaturesShow 5 Features](javascript:void(0);) Not enough data Not enough data Lead Generation Lead Builder Not enough data Not enough data CRM Integration Not enough data Not enough data Marketing Automation Integration Not enough data Not enough data Social Media Integration Not enough data Not enough data Data Import & Export Tools Not enough data Not enough data Account-Based Execution[Hide 14 FeaturesShow 14 Features](javascript:void(0);) Not enough data Not enough data Marketing Distribution Segmentation Not enough data Not enough data Personalized Messaging Not enough data Not enough data Website Personalization Not enough data Not enough data Email Campaigns Not enough data Not enough data Digital Advertising Not enough data Not enough data Direct Mail Not enough data Not enough data Campaign Planning Strategy Mapping Not enough data Not enough data Prioritized Accounts Not enough data Not enough data Trending Accounts Not enough data Not enough data Sales Activation Not enough data Not enough data Integrations Ad Network Integrations Not enough data Not enough data Buyer Intent Data Integration Not enough data Not enough data Marketing Automation Integration Not enough data Not enough data CRM Integration Not enough data Not enough data AI Agents[Hide 7 FeaturesShow 7 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - AI Agents Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Natural Language Interaction Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Reviews Reviewers' Company Size [![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign")](https://www.g2.com/products/activecampaign/reviews) ActiveCampaign Small-Business(50 or fewer emp.) 91.8% Mid-Market(51-1000 emp.) 7.2% Enterprise(\> 1000 emp.) 1.0% [![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub")](https://www.g2.com/products/hubspot-marketing-hub/reviews) HubSpot Marketing Hub Small-Business(50 or fewer emp.) 51.6% Mid-Market(51-1000 emp.) 42.0% Enterprise(\> 1000 emp.) 6.5% Small-Business (50 or fewer emp.) 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