G2 reviewers report that HubSpot Marketing Hub excels in overall user satisfaction, boasting a significantly higher G2 Score compared to ActiveCampaign. Users appreciate its ability to seamlessly connect various business aspects, enhancing their marketing efforts.
Users say that HubSpot's intuitive interface makes it easy to navigate and utilize features like email sequencing and data management. In contrast, while ActiveCampaign offers strong automation capabilities, some users find the initial setup to be more complex, which can hinder the user experience.
Reviewers mention that HubSpot Marketing Hub's support quality is highly rated, with many users highlighting the responsive customer service. ActiveCampaign also receives praise for its support, but some users feel that it lacks the same level of comprehensive assistance during the onboarding process.
According to verified reviews, HubSpot's pop-up builder and landing page features are particularly well-received, with users noting their effectiveness in lead generation. ActiveCampaign, while offering useful features, does not match the same level of satisfaction in these specific areas.
Users highlight that HubSpot's flexibility allows it to expand with business needs, making it a preferred choice for growing companies. ActiveCampaign, while flexible, is often seen as more suited for businesses that have already established their marketing processes.
Reviewers appreciate that HubSpot Marketing Hub provides a comprehensive suite of tools that integrate well, which is particularly beneficial for small businesses. ActiveCampaign, while effective for customer engagement, is noted for its focus on automation, which may not cater to all users' needs as effectively.
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Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
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