Compare ActiveCampaign and HighLevel 
At a Glance
Market Segments
Small-Business (91.9% of reviews)
Small-Business (94.6% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
$97.00 Per Month
ActiveCampaign
Star Rating
(14,615)4.4 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansHighLevel
Star Rating
(606)4.6 out of 5
Market Segments
Small-Business (94.6% of reviews)
Pros & Cons
Entry-Level Pricing
$97.00 Per Month
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in user experience, particularly with its intuitive interface and powerful automation capabilities. Users appreciate how it combines automation, CRM, and email marketing into a single platform, making it easier to create personalized customer journeys without needing multiple tools.
- Users say that HighLevel offers a comprehensive all-in-one solution for digital marketing, which is particularly beneficial for agencies. However, some find the platform challenging to navigate initially, with one user noting it took them about a year to feel comfortable using it effectively.
- According to verified reviews, ActiveCampaign stands out for its scalability and stability, especially when handling large contact batches or running multiple automations simultaneously. This reliability is a significant advantage for businesses looking to grow without technical hiccups.
- Reviewers mention that HighLevel's support team is a strong asset, with users highlighting the helpfulness of staff members who break down complex features into manageable steps. This level of support can be crucial for users who may struggle with the platform's complexity.
- G2 reviewers indicate that ActiveCampaign's segmentation engine is a highlight, allowing for targeted marketing efforts that resonate with specific customer segments. This feature is often praised for its effectiveness in enhancing marketing strategies.
- Users report that while HighLevel integrates various marketing functions, it can be overwhelming for new users. The platform's steep learning curve is a common theme, with some users expressing a desire for more straightforward onboarding processes to help them get started more easily.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
HighLevel
Starter
$97.00
Per Month
All the tools you need to grow your businesses online with unlimited Users, unlimited Contacts, and a suite of AI tools!
- CRM
- Email & SMS Marketing
- Funnel & Website Builders
Free Trial
ActiveCampaign
Free Trial is available
HighLevel
Free Trial is available
Ratings
Meets Requirements
8.8
11,141
8.7
203
Ease of Use
8.2
11,257
7.8
540
Ease of Setup
8.0
7,190
7.3
330
Ease of Admin
8.4
6,337
8.0
148
Quality of Support
8.5
10,314
8.1
197
Has the product been a good partner in doing business?
8.8
6,195
8.6
142
Product Direction (% positive)
8.2
10,547
9.0
200
Features by Category
Sales Force Automation
8.2
2102
|
Verified
8.8
112
7.0
1018
Feature Not Available
7.9
1764
|
Verified
9.0
115
7.7
1680
|
Verified
8.4
111
7.0
1220
|
Verified
7.5
83
7.6
1431
|
Verified
8.8
97
7.0
1206
|
Verified
8.3
84
6.9
1138
|
Verified
7.9
81
7.3
1280
|
Verified
8.1
88
Marketing Automation
9.0
2316
|
Verified
9.0
113
8.8
2204
|
Verified
9.1
106
8.5
2150
|
Verified
9.1
110
7.8
1483
|
Verified
8.3
99
Customer Support
7.6
1470
|
Verified
8.0
92
7.7
1628
|
Verified
Feature Not Available
7.9
1762
|
Verified
Feature Not Available
7.0
1323
|
Verified
8.1
97
7.5
1450
|
Verified
8.2
92
Reporting & Analytics
7.7
1952
|
Verified
8.4
97
7.9
2144
|
Verified
8.3
104
7.1
1289
|
Verified
Feature Not Available
Mobile & Social
7.3
1223
|
Verified
8.0
88
7.3
1327
|
Verified
8.3
102
7.1
1370
|
Verified
7.7
89
Platform
7.8
1983
|
Verified
8.5
109
8.0
1937
|
Verified
9.0
107
8.1
2028
|
Verified
8.6
98
7.3
1452
|
Verified
8.1
85
7.0
1349
|
Verified
Feature Not Available
Feature Not Available
8.3
82
8.2
2100
|
Verified
8.5
101
7.4
1475
|
Verified
7.8
82
Integration
8.1
1929
|
Verified
8.5
86
8.1
1935
|
Verified
8.3
91
7.8
1635
|
Verified
8.1
77
Generative AI
6.1
644
8.4
63
Agentic AI - CRM
6.5
89
7.7
23
6.4
88
8.5
21
6.7
90
8.9
22
6.3
86
8.3
20
6.5
88
8.6
22
6.5
87
8.4
20
6.6
88
8.3
20
Email Marketing
8.7
6479
|
Verified
8.9
92
8.9
6313
|
Verified
8.7
88
8.5
6140
|
Verified
8.4
85
8.8
5774
|
Verified
8.8
91
Online Marketing
7.4
4387
|
Verified
8.8
95
7.9
4075
|
Verified
8.7
80
7.8
3533
|
Verified
8.6
81
8.1
4864
|
Verified
8.2
88
7.8
3468
|
Verified
Feature Not Available
Lead Management
8.3
4360
|
Verified
8.8
79
8.0
3961
|
Verified
8.5
70
8.5
5108
|
Verified
8.8
76
8.0
3489
|
Verified
8.3
75
8.5
4355
|
Verified
8.8
85
8.1
3998
|
Verified
8.1
76
8.2
3794
|
Verified
8.8
78
8.0
3573
|
Verified
9.1
82
Campaign Management
8.0
3488
|
Verified
Feature Not Available
7.8
3104
|
Verified
8.5
77
7.2
2635
8.8
90
6.8
2335
|
Verified
Feature Not Available
Social
6.9
2321
|
Verified
Feature Not Available
7.3
2676
|
Verified
Feature Not Available
7.3
2547
|
Verified
8.6
78
7.1
2440
|
Verified
Feature Not Available
7.0
2398
|
Verified
8.6
80
Reporting & Analytics
8.1
5189
|
Verified
8.8
88
7.6
3588
|
Verified
8.5
80
7.2
2918
|
Verified
8.4
79
7.1
2723
|
Verified
8.3
77
6.9
2441
|
Verified
Feature Not Available
Platform
7.9
3719
|
Verified
8.6
82
8.2
3524
|
Verified
8.8
84
8.3
3703
|
Verified
8.7
82
7.5
2400
|
Verified
8.0
62
7.0
2133
|
Verified
Feature Not Available
8.4
3714
|
Verified
8.5
75
7.5
2424
|
Verified
Feature Not Available
Agentic AI - Marketing Automation
6.3
219
8.1
14
6.4
222
8.2
13
6.5
221
8.2
13
6.5
219
7.6
12
6.3
221
7.9
12
6.5
222
8.1
12
Integration
8.1
3754
|
Verified
8.4
76
8.1
3651
|
Verified
8.2
76
7.8
3127
|
Verified
8.3
71
Messenger
7.4
1122
9.2
6
5.9
974
8.1
9
6.5
1000
8.5
8
6.9
1042
7.6
7
Channels
6.4
986
9.6
8
7.3
1171
9.6
8
6.0
912
9.5
7
5.5
830
7.7
8
6.0
837
7.2
6
Customers
7.6
1232
9.0
7
7.4
1154
9.2
8
7.6
1292
9.2
8
7.6
1232
9.4
8
7.2
1180
8.8
8
Agentic AI - Conversational Marketing
6.2
30
6.3
5
6.1
30
6.3
5
6.4
29
7.0
5
6.2
30
Not enough data
5.9
29
6.3
5
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
604
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
584
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
409
Not enough data
7.9
399
Not enough data
7.1
354
Not enough data
Templates
7.3
411
Not enough data
8.0
438
Not enough data
7.8
410
Not enough data
Personalization
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
345
Not enough data
8.0
395
Not enough data
Multichannel
7.4
379
Not enough data
8.5
462
Not enough data
7.6
419
Not enough data
Administration
8.5
481
Not enough data
7.9
468
Not enough data
7.9
439
Not enough data
8.0
461
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2020
Not enough data
6.3
1515
Not enough data
7.0
1616
Not enough data
7.5
1680
Not enough data
Edit
7.4
1754
Not enough data
8.0
1968
Not enough data
7.4
1662
Not enough data
Logistics
7.8
1817
Not enough data
7.0
1580
Not enough data
7.8
1774
Not enough data
7.8
1543
Not enough data
Generative AI
6.0
838
Not enough data
6.1
674
Not enough data
Agentic AI - Email Template Builder
6.2
110
Not enough data
6.2
109
Not enough data
Text Messaging
7.5
159
9.1
62
6.8
139
9.4
62
7.6
153
9.2
58
7.6
142
9.2
62
7.3
130
Feature Not Available
Feature Not Available
8.7
55
8.2
169
8.8
58
7.1
142
8.7
59
SMS Platform
7.7
154
8.8
57
8.8
172
9.1
63
7.6
128
9.1
62
6.8
121
7.1
47
7.0
123
8.1
46
8.0
144
8.6
56
Agentic AI - SMS Marketing
8.4
20
7.4
9
8.5
20
8.3
9
8.5
20
8.7
9
8.3
20
8.0
9
8.4
20
7.7
8
8.2
20
8.1
8
Channels
Not enough data
8.5
12
Not enough data
7.7
10
Not enough data
7.4
9
Design
Not enough data
8.3
9
Not enough data
7.9
12
Not enough data
9.0
10
Not enough data
8.0
9
Not enough data
9.3
9
Generative AI
Not enough data
8.2
10
Not enough data
8.1
9
Design and Customization
7.7
203
Not enough data
7.6
198
Not enough data
8.1
180
Not enough data
8.0
190
Not enough data
Campaigns
7.9
169
Not enough data
8.3
180
Not enough data
7.9
147
Not enough data
7.8
181
Not enough data
Integrations
8.1
173
Not enough data
6.7
116
Not enough data
7.9
131
Not enough data
7.3
144
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
206
Not enough data
7.1
198
Not enough data
6.7
189
Not enough data
6.8
188
Not enough data
6.3
175
Not enough data
7.0
189
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.1
198
Not enough data
7.1
194
Not enough data
7.3
210
Not enough data
7.9
249
Not enough data
Reporting
7.5
282
Not enough data
7.3
263
Not enough data
7.0
249
Not enough data
Platform Interoperability
7.8(won by default)
201
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
300
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
320
Not enough data
8.1(won by default)
305
Not enough data
7.8(won by default)
284
Not enough data
7.9(won by default)
273
Not enough data
8.3(won by default)
264
Not enough data
8.2(won by default)
257
Not enough data
7.9(won by default)
238
Not enough data
7.7(won by default)
230
Not enough data
7.9(won by default)
264
Not enough data
7.8(won by default)
238
Not enough data
7.5(won by default)
220
Not enough data
7.7(won by default)
222
Not enough data
Targeting
8.3(won by default)
294
Not enough data
8.3(won by default)
282
Not enough data
7.8(won by default)
255
Not enough data
8.0(won by default)
249
Not enough data
Platform
8.2(won by default)
308
Not enough data
8.0(won by default)
287
Not enough data
8.5(won by default)
300
Not enough data
8.5(won by default)
336
Not enough data
8.4(won by default)
270
Not enough data
8.3(won by default)
302
Not enough data
8.6(won by default)
297
Not enough data
8.1(won by default)
242
Not enough data
8.1(won by default)
286
Not enough data
Responses
Not enough data
9.2
8
Not enough data
9.4
9
Not enough data
7.5
8
Automation - AI Agents
Not enough data
8.9
9
Not enough data
9.2
8
Not enough data
9.2
8
Not enough data
8.5
8
Not enough data
9.2
8
Platform
Not enough data
8.8
8
Not enough data
9.2
8
Not enough data
9.2
8
Autonomy - AI Agents
Not enough data
8.1
8
Not enough data
8.8
8
Not enough data
8.3
8
Not enough data
8.3
8
Generative AI
Not enough data
8.5
8
Not enough data
8.5
8
Responses
Not enough data
9.5
7
Not enough data
7.3
5
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
9.5
7
Platform
Not enough data
8.6
7
Not enough data
9.3
7
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
9.5
7
Not enough data
9.5
7
Generative AI
Not enough data
8.8
8
Not enough data
8.6
7
Page Customization
8.2
586
Not enough data
7.9
612
Not enough data
7.8
530
Not enough data
7.6
552
Not enough data
Page Optimization
7.6
425
Not enough data
7.8
529
Not enough data
7.5
472
Not enough data
7.2
413
Not enough data
Integrations
7.5
405
Not enough data
8.5
542
Not enough data
8.2
515
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Conversational Platform
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
8.6
7
Not enough data
9.7
6
Support Automation
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Generative AI
Not enough data
9.7
6
Not enough data
9.8
7
Customization
8.0
659
Not enough data
7.5
551
Not enough data
6.8
463
Not enough data
7.4
652
Not enough data
Additional Functionality
7.9
670
Not enough data
5.7
422
Not enough data
7.4
530
Not enough data
6.2
432
Not enough data
7.0
506
Not enough data
Generative AI
Not enough data
8.6
6
Not enough data
8.9
6
Not enough data
8.8
7
Communication
Not enough data
9.4
8
Not enough data
7.9
7
Not enough data
9.8
7
Not enough data
9.5
7
Not enough data
7.2
6
Internal Use
Not enough data
8.3
9
Not enough data
7.2
6
Not enough data
7.6
7
Not enough data
9.3
7
Not enough data
7.3
5
Not enough data
9.4
8
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Platform Basics - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Basic Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Access
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Features
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
432
Not enough data
8.1
409
Not enough data
8.0
391
Not enough data
Discovery
8.1
443
Not enough data
8.2
450
Not enough data
8.0
399
Not enough data
Management
8.0
384
Not enough data
8.3
426
Not enough data
Platform
8.1
405
Not enough data
8.1
434
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
285
Not enough data
7.9
313
Not enough data
7.8
269
Not enough data
7.9
308
Not enough data
8.2
330
Not enough data
Predictive Analytics
8.0
292
Not enough data
7.8
276
Not enough data
7.3
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
304
Not enough data
8.3
349
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting
Not enough data
8.4
38
Not enough data
7.6
37
Not enough data
8.6
43
Media Monitoring
Not enough data
Feature Not Available
Not enough data
8.5
46
Not enough data
Feature Not Available
In-House Management
Not enough data
8.1
39
Not enough data
8.6
40
Generative AI
Not enough data
9.1
30
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
8.8
51
Not enough data
9.3
52
Not enough data
8.8
43
Not enough data
9.1
47
Growth
Not enough data
Feature Not Available
Not enough data
8.5
48
Not enough data
9.5
47
Not enough data
8.0
49
Not enough data
8.3
46
Content
Not enough data
9.1
50
Not enough data
8.8
47
Not enough data
8.9
46
Not enough data
8.5
39
Support
Not enough data
8.3
48
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and HighLevel are categorized as Marketing Automation, CRM, SMS Marketing, and Conversational Marketing
Unique Categories
ActiveCampaign is categorized as WhatsApp Marketing, Email Deliverability, Pop-Up Builder, Email Template Builder, E-Commerce Personalization, Sales Engagement, Online Form Builder, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, and Salesforce AppExchange Apps
HighLevel is categorized as AI Agents For Business Operations, Shared Inbox, Online Reputation Management, VoIP Providers, Customer Communications Management, Chatbots, Website Builder, Live Chat, and Conversational Support
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HighLevel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Marketing and Advertising
43.4%
Consulting
9.7%
Real Estate
4.9%
Health, Wellness and Fitness
4.6%
Professional Training & Coaching
4.4%
Other
33.0%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
What is high level app?
2 Comments
MB
HighLevel as several mobile app options. You can contract with HighLevel to have them build your own branded app or you can use their Grey Labeled app called...Read more
Why less options for funnel and website section?
1 Comment
ST
Hey there!
Thank you for the question.
I am Head of Product Management at highLevel.
We would love to hear about more options that you want on...Read more
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