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Compare Act-On and Insider One 
Featured Products
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Mid-Market (45.6% of reviews)
Entry-Level Pricing
Starting at $900.00 Per Month
No pricing available
Act-On
Star Rating
(1,055)4.1 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plansInsider One
Star Rating
(1,261)4.8 out of 5
Market Segments
Mid-Market (45.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in user satisfaction, boasting a significantly higher overall score compared to Act-On. Users appreciate the platform's technical capabilities and the speed of implementation, which allows for a smoother onboarding experience.
- According to verified reviews, Act-On users find value in its automated engagement programs, which help target specific audiences effectively. However, some users mention that it can struggle with matching unique workflow needs, indicating potential configuration challenges.
- Users say that Insider One provides exceptional support, with many highlighting the guidance and recommendations from account managers as a key benefit. This level of support contrasts with Act-On, where users have noted a slightly less responsive support experience.
- Reviewers mention that both platforms cater well to mid-market businesses, but Insider One's features, such as dynamic content personalization and advanced segmentation, are particularly praised for enhancing user engagement and marketing effectiveness.
- G2 reviewers highlight the ease of use of Insider One, with many users noting its intuitive interface and mobile optimization features. In comparison, while Act-On has made strides in usability, some users still find it less intuitive than they would prefer.
- According to recent user feedback, Act-On's email builder has received positive remarks for its updates, including mobile-friendly designs and auto-tagging for analytics. However, users of Insider One appreciate its comprehensive tools for lead tracking and customer journey optimization, which are seen as more advanced overall.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
Insider One
No pricing availableFree Trial
Act-On
No trial information availableInsider One
Free Trial is available
Ratings
Meets Requirements
8.2
891
9.4
1,140
Ease of Use
8.0
898
9.4
1,152
Ease of Setup
7.7
508
9.0
610
Ease of Admin
8.2
516
9.1
311
Quality of Support
8.7
857
9.6
1,137
Has the product been a good partner in doing business?
8.6
496
9.5
312
Product Direction (% positive)
8.1
882
9.8
1,094
Features by Category
Email Marketing
8.4
707
|
Verified
9.6
511
8.8
697
|
Verified
9.6
490
8.3
692
|
Verified
9.6
493
8.5
615
|
Verified
9.6
434
Online Marketing
7.9
640
|
Verified
Feature Not Available
7.8
539
|
Verified
9.6
530
7.9
518
|
Verified
9.6
545
7.9
603
|
Verified
9.5
534
7.8
519
|
Verified
Feature Not Available
Lead Management
8.1
579
|
Verified
9.5
504
8.0
560
|
Verified
9.5
502
8.4
625
|
Verified
9.6
549
8.2
590
|
Verified
Feature Not Available
8.2
575
|
Verified
9.5
481
8.1
572
|
Verified
9.5
447
8.0
514
|
Verified
9.5
485
8.0
533
|
Verified
9.6
469
Campaign Management
8.1
507
|
Verified
Feature Not Available
7.9
428
|
Verified
Feature Not Available
7.4
336
|
Verified
Feature Not Available
7.3
79
Feature Not Available
Social
6.9
306
|
Verified
Feature Not Available
7.1
373
|
Verified
9.4
440
7.0
317
|
Verified
9.4
451
7.6
97
|
Verified
Feature Not Available
6.8
233
|
Verified
Feature Not Available
Reporting & Analytics
7.9
648
|
Verified
9.4
531
7.7
576
|
Verified
9.4
526
7.1
411
|
Verified
9.4
520
6.9
355
|
Verified
9.4
517
7.3
389
|
Verified
9.2
420
Platform
7.6
377
|
Verified
9.5
527
7.8
337
|
Verified
9.5
278
8.3
398
|
Verified
9.6
506
7.8
206
|
Verified
9.5
443
7.1
204
|
Verified
9.4
448
8.3
392
|
Verified
9.5
489
7.7
259
|
Verified
9.4
429
Agentic AI - Marketing Automation
Not enough data
8.9
25
Not enough data
8.9
25
Not enough data
8.9
25
Not enough data
8.8
25
Not enough data
8.8
25
Not enough data
8.8
24
Integration
8.2
394
|
Verified
9.4
498
7.8
307
|
Verified
9.4
497
7.4
282
|
Verified
9.4
459
Administration
8.0
36
Not enough data
7.3
36
Not enough data
8.0
35
Not enough data
8.3
35
Not enough data
6.7
26
Not enough data
7.6
30
Not enough data
Integrations
7.1
26
Not enough data
7.2
24
Not enough data
7.1
25
Not enough data
7.8
30
Not enough data
Platform
7.6
26
Not enough data
7.3
25
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.8
35
Not enough data
7.4
29
Not enough data
7.7
36
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
Not enough data
9.5
581
Not enough data
9.6
599
Not enough data
9.5
544
Templates
Not enough data
9.5
560
Not enough data
9.5
604
Not enough data
9.6
597
Personalization
Not enough data
9.6
589
Not enough data
9.5
576
Not enough data
9.6
586
Not enough data
9.4
520
Not enough data
9.6
570
Not enough data
9.6
572
Not enough data
9.6
597
Not enough data
9.6
585
Multichannel
Not enough data
9.6
589
Not enough data
9.5
525
Not enough data
9.6
587
Administration
Not enough data
9.6
581
Not enough data
9.4
600
Not enough data
9.5
576
Not enough data
9.4
578
Agentic AI - E-Commerce Personalization
Not enough data
8.3
20
Not enough data
8.2
20
Segmentation
Not enough data
9.7
602
Not enough data
9.6
582
Targeting
Not enough data
9.6
595
Not enough data
9.6
565
Triggered Content
Not enough data
9.5
503
Not enough data
9.5
500
Not enough data
9.7
554
Personalized Content
Not enough data
9.6
540
Not enough data
9.6
518
Not enough data
9.6
578
Agentic AI - Personalization Engines
Not enough data
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Text Messaging
Not enough data
9.6
86
Not enough data
9.4
80
Not enough data
9.5
81
Not enough data
9.4
82
Not enough data
9.4
86
Not enough data
9.4
84
Not enough data
9.5
87
Not enough data
9.4
82
SMS Platform
Not enough data
9.4
85
Not enough data
9.5
86
Not enough data
9.3
80
Not enough data
Feature Not Available
Not enough data
9.3
86
Not enough data
9.3
85
Agentic AI - SMS Marketing
Not enough data
8.9
21
Not enough data
8.8
21
Not enough data
8.7
21
Not enough data
8.8
21
Not enough data
8.8
22
Not enough data
8.6
22
Data Sourcing
Not enough data
9.5
582
|
Verified
Not enough data
9.5
570
|
Verified
Not enough data
9.6
377
Not enough data
9.5
599
|
Verified
Intelligence
Not enough data
9.4
605
|
Verified
Not enough data
9.5
575
|
Verified
Not enough data
9.6
566
|
Verified
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
7.9
18
9.5
655
|
Verified
7.5
17
9.5
654
|
Verified
Platform Data
7.3
17
9.4
638
|
Verified
6.4
13
9.4
616
|
Verified
7.5
19
9.3
651
|
Verified
6.8
17
9.3
618
Platform Additional Functionality
7.1
15
9.5
622
|
Verified
7.1
17
9.5
617
|
Verified
7.8
15
9.4
605
Agentic AI - Customer Journey Analytics
Not enough data
8.7
36
Not enough data
8.6
35
Not enough data
8.6
34
Not enough data
8.7
33
Search Setup
Not enough data
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Product Discovery
Not enough data
9.7
61
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Integration
Not enough data
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
Page Customization
7.8
40
Not enough data
7.4
39
Not enough data
7.2
36
Not enough data
7.6
39
Not enough data
Page Optimization
7.2
31
Not enough data
7.2
43
Not enough data
7.3
34
Not enough data
6.6
27
Not enough data
Integrations
5.4
17
Not enough data
7.9
34
Not enough data
7.8
31
Not enough data
Generative AI
6.7
10
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
50
Not enough data
9.5
54
Not enough data
9.5
50
Not enough data
9.5
51
Not enough data
9.5
49
Not enough data
9.2
49
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.6
51
Not enough data
9.5
49
Not enough data
9.4
48
Not enough data
9.3
47
Conversational AI - Conversational Commerce Platforms
Not enough data
8.3
16
Not enough data
8.7
13
Not enough data
8.2
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Platform integration - Conversational Commerce Platforms
Not enough data
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Feature Not Available
Not enough data
8.7
13
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Agentic AI - Personalization
Not enough data
8.8
33
Not enough data
8.8
32
Not enough data
8.7
32
Not enough data
8.6
31
Not enough data
8.8
32
Not enough data
8.7
33
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Not enough data
Lead Management
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Not enough data
Marketing Campaigns
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Analysis
Not enough data
9.3
624
Not enough data
9.4
696
Not enough data
9.3
557
|
Verified
Not enough data
9.4
602
|
Verified
Campaigns
Not enough data
9.4
580
|
Verified
Not enough data
9.7
699
|
Verified
Not enough data
9.4
486
Not enough data
9.2
486
Not enough data
9.6
573
|
Verified
Not enough data
9.6
659
|
Verified
Engagement
Not enough data
9.6
627
Platform
Not enough data
9.6
675
Not enough data
9.4
626
|
Verified
Not enough data
9.5
547
Agentic AI - Mobile Marketing
Not enough data
9.1
32
Not enough data
9.0
31
Not enough data
9.0
31
Not enough data
9.0
30
Not enough data
9.0
30
Not enough data
9.0
31
Marketing Operations
7.7
74
|
Verified
Not enough data
8.0
85
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
8.2
86
|
Verified
Not enough data
6.7
35
|
Verified
Not enough data
7.3
39
|
Verified
Not enough data
Campaign Activity
8.2
91
|
Verified
Not enough data
8.2
106
|
Verified
Not enough data
7.7
73
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
8.0
74
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act-On and Insider One are categorized as Customer Journey Analytics and Marketing Automation
Unique Categories
Act-On is categorized as Customer Journey Mapping, Marketing Account Intelligence, Landing Page Builders, Marketing Analytics, Lead Scoring, Visitor Identification, and Transactional Email
Insider One is categorized as E-Commerce Search, Personalization, Personalization Engines, E-Commerce Personalization, Customer Data Platform (CDP), Mobile Marketing, SMS Marketing, WhatsApp Marketing, and Conversational Commerce Platforms
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.6%
Computer Software
13.3%
Information Technology and Services
11.5%
Financial Services
4.9%
Telecommunications
3.1%
Other
52.8%
Retail
26.4%
Apparel & Fashion
10.2%
Cosmetics
4.0%
Food & Beverages
3.8%
Marketing and Advertising
3.7%
Other
52.0%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
RW
Find another solution and save yourself the pain and heartache.Read more
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
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