# Best Video Advertising Software - Page 2 *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)* Video advertising software enables advertisers to buy, manage, and place video ads on websites. Video advertising is typically managed by a company’s marketing team or a third-party ad agency and can be leveraged to drive both brand awareness and direct response initiatives. Advertisers may elect to use video advertising due to the possibility of higher engagement rates and better conversion numbers compared to other channels. Video advertising functionality may be offered through a best-of-breed product but is more commonly bundled into a cross-channel platform that may also possess capabilities of [search advertising software](https://www.g2.com/categories/search-advertising), [display advertising software](https://www.g2.com/categories/display-advertising), [mobile advertising software](https://www.g2.com/categories/mobile-advertising), or [social media advertising software](https://www.g2.com/categories/social-media-advertising). To qualify for inclusion in the Video Advertising category, a product must: - Offer tools for uploading or creating video ads - Provide workflows for effectively managing and trafficking ads within the platform - Track key success metrics of reach, conversions, and return on ad spend (ROAS) ## Top Video Advertising Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [StackAdapt](https://www.g2.com/products/stackadapt/reviews) | 4.7/5.0 (865 reviews) | Multi-channel video with managed service support | "[Amazing Onboarding, Intuitive UI, and Powerful Forecasting](https://www.g2.com/survey_responses/stackadapt-review-12629043)" | | 2 | [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) | 4.0/5.0 (426 reviews) | Campaign billing and IO reconciliation for agencies | "[Essential for Campaign Billing, But Support Needs Improvement](https://www.g2.com/survey_responses/prisma-review-11841592)" | | 3 | [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) | 4.4/5.0 (182 reviews) | Cross-channel programmatic buying with granular targeting | "[More Control and Real-Time Campaign Adjustments with The Trade Desk](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)" | | 4 | [Vibe](https://www.g2.com/products/vibe-2025-07-01/reviews) | 4.8/5.0 (135 reviews) | Self-serve CTV ad placement with retargeting | "[Intuitive UX, Incredible Customer Success Support, and Great Audience Segmentation](https://www.g2.com/survey_responses/vibe-review-12517453)" | | 5 | [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) | 4.2/5.0 (1,392 reviews) | Video ad targeting with cross-platform Meta reach | "[Strong Targeting and High ROI with Smooth Meta Integrations](https://www.g2.com/survey_responses/facebook-for-business-review-12973164)" | | 6 | [MNTN Performance TV](https://www.g2.com/products/mntn-performance-tv/reviews) | 4.8/5.0 (61 reviews) | Self-serve CTV with conversion attribution | "[Revolutionized Our TV Advertising Strategy](https://www.g2.com/survey_responses/mntn-performance-tv-review-12713892)" | | 7 | [Amazon Video Ads](https://www.g2.com/products/amazon-amazon-video-ads/reviews) | 4.4/5.0 (15 reviews) | Product demonstration videos within Amazon purchase intent | "[Precise for the target audience. Like the simplicity](https://www.g2.com/survey_responses/amazon-video-ads-review-8339269)" | | 8 | [QuickFrame](https://www.g2.com/products/quickframe/reviews) | 4.6/5.0 (38 reviews) | Brand-to-creator marketplace for CTV and social ads | "[QuickFrame: A Game-Changer for My Production Business](https://www.g2.com/survey_responses/quickframe-review-12049273)" | | 9 | [LocaliQ](https://www.g2.com/products/localiq/reviews) | 4.5/5.0 (1,048 reviews) | Multi-channel lead tracking with managed campaign execution | "[Dependable Marketing Partner with Excellent Communication](https://www.g2.com/survey_responses/localiq-review-12899666)" | | 10 | [Extreme Reach](https://www.g2.com/products/extreme-reach/reviews) | 4.3/5.0 (23 reviews) | — | "[Great UI That Keeps Everything Organized and Easy to Navigate](https://www.g2.com/survey_responses/extreme-reach-review-13080002)" | --- ## What Are the Most Common Questions About Video Advertising Software? *AI-generated · Last updated: May 26, 2026* ### What is the most affordable video advertising software for SMBs? Based on G2 reviews, buyers looking for affordable video advertising software for SMBs most often mention ease of setup, manageable entry points, and the ability to launch campaigns without heavy operational overhead. According to verified users, Vibe stands out for small businesses because reviewers repeatedly describe it as easy to use, quick to launch, and accessible for growing brand awareness on streaming TV. G2 reviewers also mention StackAdapt as approachable for self-serve campaign execution, though some note it may be less accessible for smaller budgets. Reviews for MNTN Performance TV highlight approachable pricing for small business clients alongside straightforward onboarding and tracking support. **Here are some of the top-rated products on G2:** - [Vibe](https://www.g2.com/products/vibe-2025-07-01/reviews/vibe-review-11842525) – frequently praised by small businesses for easy setup, straightforward reporting, and affordable streaming TV access - [StackAdapt](https://www.g2.com/products/stackadapt/reviews/stackadapt-review-11885523) – noted for self-serve campaign management, no minimums in one review, and support for multi-format video campaigns - [MNTN Performance TV](https://www.g2.com/products/mntn-performance-tv/reviews/mntn-performance-tv-review-12712498) – highlighted for approachable pricing for small business streaming campaigns with easy onboarding and tracking ### Which tool supports programmatic video ad buying? Based on G2 reviews, StackAdapt is the strongest fit for programmatic video ad buying in this category snapshot. According to verified users, reviewers consistently describe it as a demand-side platform that supports video alongside display, native, CTV, audio, and other channels from one interface. G2 reviewers mention fast campaign launches, strong targeting options, forecasting tools, and the ability to centralize programmatic buying without juggling multiple vendors. While other reviewed products also support video campaigns, StackAdapt appears most consistently in recent feedback tied directly to programmatic workflows, campaign execution, and multi-channel activation for agencies and in-house teams. ### Which vendor offers advanced creative testing for video ads? Based on G2 reviews, MNTN Performance TV and QuickFrame are most closely associated with creative testing for video ads. According to verified users, MNTN reviewers describe access to data that helps teams understand which concepts perform best, while QuickFrame reviewers mention structured workflows that connect brands with creators and support iterative video production. G2 reviewers also reference Innovid for creative QA and dynamic creative management, which can help teams validate and manage video assets more efficiently. Across the recent review set, the clearest theme is not simple asset hosting, but the ability to compare concepts, support revisions, and tie creative decisions to campaign outcomes. ### Which video advertising platform offers the best audience targeting options? Based on G2 reviews, StackAdapt is the strongest answer for audience targeting in this dataset. According to verified users, reviewers repeatedly highlight firmographic, ABM, contextual, behavioral, and niche audience targeting as standout strengths, especially for B2B and multi-channel campaigns. G2 reviewers mention that it helps them reach highly specific audiences across video, CTV, native, display, and audio while keeping campaign management centralized. Several reviews also describe better quality audience reach, strong segmentation tools, and support for prospecting and retargeting. Other platforms in the data mention targeting as well, but StackAdapt appears most consistently associated with breadth and precision of audience options. ### What is the top-rated video advertising platform for large brands? Based on G2 reviews, large brands and agencies often describe The Trade Desk as a strong choice when they need broad inventory access, transparent media buying, and cross-channel control. According to verified users, reviewers praise its premium inventory access, advanced targeting, omnichannel execution, and detailed reporting for large-scale campaigns. G2 reviewers also mention that the platform can have a steeper learning curve and may be better suited to teams with programmatic expertise, which aligns with enterprise use cases. In the same review set, StackAdapt and Prisma also surface in larger organizational workflows, but The Trade Desk is most consistently tied to scale, reach, and sophisticated campaign management. **Here are some of the top-rated products on G2:** - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews/the-trade-desk-review-12174421) – favored for premium inventory access, advanced targeting, and cross-channel buying at enterprise scale - [StackAdapt](https://www.g2.com/products/stackadapt/reviews/stackadapt-review-11540272) – used for full-service programmatic campaigns across many channels with strong support for agencies and larger teams - [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews/prisma-review-11799128) – valued for organizing complex campaign planning, buying, billing, and reporting workflows in one platform ### What is the top solution for managing multi-platform video ad campaigns? Based on G2 reviews, StackAdapt is frequently described as a strong solution for managing multi-platform video ad campaigns. According to verified users, reviewers value the ability to run video, CTV, display, native, and audio campaigns from one system instead of switching between different vendor tools. G2 reviewers mention centralized reporting, easier audience management, real-time optimization, and access to varied inventory as major benefits. Reviews also note that support teams and managed service options can help teams move faster when building cross-channel plans. While platforms like The Trade Desk and Prisma also support multi-channel workflows, StackAdapt is the most repeatedly cited for simplifying execution across advertising formats. **Here are some of the top-rated products on G2:** - [StackAdapt](https://www.g2.com/products/stackadapt/reviews/stackadapt-review-12321726) – centralizes display, video, CTV, and native campaigns so teams can manage audiences and reporting in one place - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews/the-trade-desk-review-12398260) – supports planning, activation, and measurement across display, video, CTV, audio, and retail media - [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews/prisma-review-11799128) – helps teams organize campaign planning, buying, billing, and reporting for complex media workflows ### Which vendor provides AI-powered video ad optimization? Based on G2 reviews, StackAdapt and The Trade Desk are the vendors most clearly associated with AI-powered optimization in this review set. According to verified users, StackAdapt reviewers mention AI assistant functionality for reporting and insight gathering, along with ongoing AI-driven improvements to platform workflows. G2 reviewers also reference The Trade Desk’s AI capabilities in campaign optimization and audience discovery. Quantcast Platform appears in reviews for Agent Q, which users describe as helping balance cost and performance. Across the recent reviews, the common value of AI is faster optimization, easier insight discovery, and better support for audience and creative decisions rather than fully hands-off automation. ### Which solution supports real-time performance tracking for video ads? Based on G2 reviews, StackAdapt is repeatedly highlighted for real-time reporting and fast access to campaign performance data. According to verified users, reviewers say the platform makes it easier to monitor results, optimize campaigns quickly, and pull actionable insights across video and other channels. G2 reviewers also describe Vibe as strong for quick reporting and easy-to-read analytics, especially for streaming TV campaigns. The Trade Desk appears in reviews for real-time reporting and on-the-fly budget and targeting adjustments as well. Across the category snapshot, the most consistent buyer theme is visibility into live performance without relying on delayed manual reporting from separate tools. ### What platform provides analytics on video ad engagement rates? Based on G2 reviews, buyers looking for analytics on video ad engagement most often mention platforms with accessible reporting, audience insights, and campaign measurement dashboards. According to verified users, Quantcast Platform is noted for clear reporting, audience insight tools, forecasting, and creative grading that help teams understand campaign performance. G2 reviewers also mention StackAdapt for real-time reporting and easier insight gathering across campaigns, while Vibe is praised for simple dashboards and transparent analytics for streaming TV. The strongest common thread across these reviews is not just raw reporting, but the ability to interpret engagement signals and use them for optimization decisions. ### What platform integrates video ads with social media and OTT channels? Based on G2 reviews, illumin and Quantcast Platform stand out for connecting video advertising with broader cross-channel campaign planning. According to verified users, illumin reviewers mention combining programmatic channels with Facebook and mapping campaigns across the customer journey, while Quantcast reviewers describe running campaigns across channels from a single workflow. G2 reviewers also cite StackAdapt for managing video, CTV, native, and display in one environment, and some reviews reference Facebook for Business when social activation is a core part of the mix. In this dataset, the buyer need is usually unified planning and reporting across channels rather than a narrow video-only workflow. ## G2 Grid® for Video Advertising Software ![G2 Grid® for Video Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/video-advertising/grids.png?focus%5B%5D=5910&focus%5B%5D=5974&focus%5B%5D=4907&focus%5B%5D=1185713&focus%5B%5D=5405&focus%5B%5D=1183475&focus%5B%5D=74626&focus%5B%5D=108155) Highlighted products: StackAdapt, Prisma, The Trade Desk, Vibe, Facebook for Business, MNTN Performance TV, Amazon Video Ads, and QuickFrame. Underlying data: [Grid® JSON](https://www.g2.com/categories/video-advertising/grids.json?focus%5B%5D=stackadapt&focus%5B%5D=prisma-mediaocean&focus%5B%5D=the-trade-desk&focus%5B%5D=vibe-2025-07-01&focus%5B%5D=facebook-for-business&focus%5B%5D=mntn-performance-tv&focus%5B%5D=amazon-amazon-video-ads&focus%5B%5D=quickframe) ## How Many Video Advertising Software Products Does G2 Track? **Total Products under this Category:** 206 ### Category Stats (Jul 2026) - **Average Rating**: 4.33/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Uplifted (+2.86%) - Among all products in this category, Uplifted recorded the largest rating increase compared to last month *Last updated: July 16, 2026* ## How Does G2 Rank Video Advertising Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 11,800+ Authentic Reviews - 206+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Video Advertising Software Is Best for Your Use Case? - **Leader:** [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - **Highest Performer:** [QuickFrame](https://www.g2.com/products/quickframe/reviews) - **Easiest to Use:** [Vibe](https://www.g2.com/products/vibe-2025-07-01/reviews) - **Top Trending:** [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - **Best Free Software:** [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) --- **Sponsored** ### Axway Managed File Transfer (MFT) Axway Managed File Transfer (MFT) is a comprehensive solution designed to help organizations effectively manage and control the secure transmission of data. With a strong emphasis on data protection and compliance with regulatory standards, Axway MFT has positioned itself as a leader in the managed file transfer technology space for over two decades. This solution enables businesses to streamline their data transfer processes while safeguarding sensitive information, making it an essential tool for modern enterprises. The Axway MFT solution is particularly advantageous for organizations that require a reliable and scalable method for transferring large volumes of data across various platforms and locations. Its target audience encompasses businesses of all sizes, with a notable focus on industries such as finance, healthcare, and logistics, where data security and compliance are critical. Use cases for Axway MFT include secure file sharing between partners and clients, automated data transfers between internal applications, and the management of sensitive information exchanges—all while ensuring the integrity and confidentiality of the data being transmitted. Key features of Axway MFT include SecureTransport, Transfer CFT, Workbench, and Managed Cloud Services. SecureTransport serves as a robust MFT gateway capable of handling high-volume file transfers with high fault tolerance and availability, ensuring that critical data flows remain uninterrupted. This feature is vital for organizations that cannot afford downtime in their data transfer operations. Transfer CFT simplifies cross-file transfers, allowing for seamless integration across diverse platforms and operating systems, which is essential for businesses operating in a multi-vendor environment. Workbench provides a consolidated view of the health, queue lengths, and service status of the network, enabling organizations to proactively address potential issues before they escalate. The Managed Cloud Services offered by Axway combine the benefits of a cloud-based platform with the expertise of Axway’s technical team. This service not only reduces operational costs but also provides a highly secure environment for data transfers. 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[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=280&secure%5Bchosen_at%5D=2026-07-17T21%3A49%3A17Z&secure%5Bdisplayable_resource_id%5D=1535&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=68683&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=68683&secure%5Bresource_id%5D=280&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fvideo-advertising%3Fpage%3D2&secure%5Btoken%5D=8c0de7f85c4b130ef6a0845f6eef5f86dcbf3434544d7f8263143ec0a3226b66&secure%5Burl%5D=https%3A%2F%2Fwww.axway.com%2Fen%2Fproducts%2Fmanaged-file-transfer%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3Dlg_mft_na%26utm_content%3Dg2_clicks&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Video Advertising Software Products in 2026? ### 1. [Celtra](https://www.g2.com/products/celtra/reviews) Celtra is an award-winning digital advertising creative platform that helps brands, agencies, and media organizations produce, adapt, and activate advertising creative at scale. The platform is designed for enterprise teams that manage high volumes of digital advertising across multiple channels, formats, and markets. Celtra supports creative operations by bringing together intelligent production, scalable personalization, and seamless activation workflows, allowing organizations to treat creative as a consistent and controllable driver of advertising performance. Celtra is commonly used in environments where creative complexity is high and speed, governance, and performance are critical. Teams rely on the platform to manage the creation and adaptation of ads, coordinate collaboration across internal and external stakeholders, and ensure creative assets meet media and platform requirements before launch. Automation and AI-driven processes help reduce manual effort, support faster turnaround times and help teams apply data insights to optimize creative and maximize campaign performance. The platform serves a broad range of use cases, including large-scale campaign execution, creative versioning and localization, dynamic and personalized advertising, and the development and delivery of premium rich media and video ad experiences. By aligning creative workflows with activation requirements, Celtra helps reduce friction between creative and media teams and improves operational efficiency across the advertising lifecycle. Celtra is used globally by more than 400 enterprise-level customers and supports the production of over 5 million creative assets annually, serving more than 120 billion ad impressions each year. The platform integrates with over 100 demand-side and supply-side platforms, enabling teams to operate within existing media ecosystems. Organizations such as Spotify, adidas, Unilever, Hearst, Bloomberg, CNN, and NBCUniversal use Celtra to manage creative operations at scale. **Average Rating:** 4.4/5.0 **Total Reviews:** 366 **How Do G2 Users Rate Celtra?** - **Ease of Use:** 8.3/10 (Category avg: 8.6/10) - **Performance and Reliability:** 8.7/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 8.2/10 (Category avg: 8.0/10) - **Workflow Capability:** 8.6/10 (Category avg: 8.2/10) **Who Is the Company Behind Celtra?** - **Seller:** [Celtra](https://www.g2.com/sellers/celtra) - **Company Website:** https://www.celtra.com - **Year Founded:** 2006 - **HQ Location:** Massachusetts - **Twitter:** @celtra (4,349 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/372671/ (208 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Manager, Designer - **Top Industries:** Marketing and Advertising, Publishing - **Company Size:** 46% Mid-Market, 31% Small-Business #### What Are Celtra's Pros and Cons? **Pros:** - Efficiency Improvement (4 reviews) - Collaboration (3 reviews) - Creativity (3 reviews) - Design Quality (3 reviews) - Ease of Use (3 reviews) **Cons:** - Functionality Limitations (3 reviews) - Limited Features (3 reviews) - Complexity (2 reviews) - Complex Setup (2 reviews) - Difficult Setup (2 reviews) ### What Do G2 Reviewers Say About Celtra? *AI-generated summary from verified user reviews* **Pros:** - Users value the **efficiency improvements** in Celtra, allowing quick variations and streamlined collaboration across teams. - Users value the **efficient cross-collaboration** features of Celtra, enhancing alignment and speeding up project execution across teams. - Users appreciate the **highly creative capabilities** of Celtra, enabling efficient design variations and collaboration across teams. - Users value the **design quality** of Celtra, as it enables high-quality creations with efficient automation and collaboration. - Users love the **ease of use** in Celtra, allowing for quick, high-quality design generation and streamlined collaboration. **Cons:** - Users find **functionality limitations** in Celtra, struggling with project management, exporting options, and debugging complexities. - Users find Celtra's **limited features** challenging, especially for smaller campaigns with basic needs and complex setups. - Users find the **setup complexity** of Celtra challenging, especially when managing multiple projects and templates. - Users find the **complex setup** of Celtra cumbersome, especially for smaller campaigns and project management. - Users find the **difficult setup** of Celtra challenging, especially when managing multiple projects and templates. #### What Are Recent G2 Reviews of Celtra? **"[Fast, Intuitive Automation Platform with Great Support and AI Ad Performance Insights](https://www.g2.com/survey_responses/celtra-review-12982449)"** **Rating:** 5.0/5.0 stars *— Verified User in Design* [Read full review](https://www.g2.com/survey_responses/celtra-review-12982449) --- **"[Celtra Makes Complex Campaigns Easy with Efficient Asset Management](https://www.g2.com/survey_responses/celtra-review-12978264)"** **Rating:** 5.0/5.0 stars *— Dunia S.* [Read full review](https://www.g2.com/survey_responses/celtra-review-12978264) --- #### What Are G2 Users Discussing About Celtra? - [What is Celtra used for?](https://www.g2.com/discussions/what-is-celtra-used-for) - 1 comment ### 2. [Wunderkind](https://www.g2.com/products/wunderkind/reviews) Wunderkind is an advanced AI-driven performance marketing solution designed to assist brands in collecting consent-based, first-party data and identifying anonymous traffic. This innovative platform enables businesses to scale hyper-personalized one-to-one messaging, ensuring that marketing efforts resonate with their target audience. By leveraging the proprietary Wunderkind Identity Network, which recognizes 9 billion devices and 1 billion opted-in consumers, brands can effectively trigger impactful offers at the right moment and through the most suitable channels. The target audience for Wunderkind includes businesses across various industries seeking to enhance their marketing strategies through data-driven insights. The platform is particularly beneficial for brands that prioritize personalized communication and aim to optimize their marketing performance across multiple channels, including email, text, and advertising. With the ability to observe 2 trillion digital transactions annually, Wunderkind provides valuable insights that help brands understand consumer behavior and preferences, enabling them to tailor their messaging accordingly. Key features of Wunderkind include its Autonomous Marketing Platform, which integrates seamlessly with existing email service providers (ESPs). This AI engine enhances performance by utilizing the vast data available within the Wunderkind Identity Network. The platform stands out in its category by guaranteeing a lift in revenue for its clients, delivering over $5 billion in directly attributable revenue annually. This level of assurance often positions Wunderkind as a top revenue channel in clients' analytics platforms, making it a reliable choice for brands looking to drive growth. Additionally, Wunderkind's advertising product, WunderKIND Ads, offers a unique user-first ad experience across a curated selection of top-tier publishers. This approach ensures that high-impact ads are delivered in a non-intrusive manner, enhancing user satisfaction while maximizing returns for both advertisers and publishers. By focusing on creating a positive experience for users, Wunderkind not only improves engagement but also fosters brand loyalty. Overall, Wunderkind provides a comprehensive solution for brands aiming to achieve efficient growth through data-driven marketing strategies. By harnessing the power of AI and first-party data, businesses can enhance their outreach and drive significant revenue growth, making Wunderkind a valuable partner in the competitive landscape of performance marketing. **Average Rating:** 4.4/5.0 **Total Reviews:** 88 **How Do G2 Users Rate Wunderkind?** - **Ease of Use:** 8.5/10 (Category avg: 8.6/10) - **Performance and Reliability:** 9.2/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 8.3/10 (Category avg: 8.0/10) - **Workflow Capability:** 9.3/10 (Category avg: 8.2/10) **Who Is the Company Behind Wunderkind?** - **Seller:** [Wunderkind](https://www.g2.com/sellers/wunderkind) - **Company Website:** https://www.wunderkind.co/ - **HQ Location:** New York, NY - **Twitter:** @Wunderkind (2,200 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/65582532/ (458 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Apparel & Fashion, Retail - **Company Size:** 42% Mid-Market, 31% Small-Business #### What Are Wunderkind's Pros and Cons? **Pros:** - Customer Support (32 reviews) - Helpful (30 reviews) - Business Growth (29 reviews) - Team Helpfulness (24 reviews) - Results (22 reviews) **Cons:** - Limited Features (11 reviews) - Limited Functionality (8 reviews) - Missing Features (8 reviews) - Insufficient Support (7 reviews) - Poor Customer Support (7 reviews) ### What Do G2 Reviewers Say About Wunderkind? *AI-generated summary from verified user reviews* **Pros:** - Users value the **proactive and knowledgeable customer support** of Wunderkind, enhancing their overall experience and campaign effectiveness. - Users value the **knowledgeable and proactive support** from Wunderkind's team, enhancing campaign effectiveness and partnership experience. - Users value Wunderkind for its **effective business growth strategies** , enabling customized funnels and proactive support for conversions. - Users value the **helpfulness of the team** at Wunderkind, noting their support and adaptability in various situations. - Users highlight the **effective results** of Wunderkind, noting successful campaigns that significantly impact their business. **Cons:** - Users note the **limited features** of Wunderkind, desiring more customization and integration options for effective use. - Users note **limited functionality** in Wunderkind, especially regarding adaptability and advanced data insights for decision-making. - Users note a lack of **missing features** , particularly in SMS integration and advanced analytics that hinder functionality. - Users express disappointment in the **insufficient support** from Wunderkind, affecting their overall experience and success. - Users express frustration with Wunderkind's **poor customer support** , highlighting ongoing issues despite multiple attempts at improvement. #### What Are Recent G2 Reviews of Wunderkind? **"[An Extension to Our Team](https://www.g2.com/survey_responses/wunderkind-review-11873857)"** **Rating:** 5.0/5.0 stars *— Verified User in Consumer Goods* [Read full review](https://www.g2.com/survey_responses/wunderkind-review-11873857) --- **"[Great Features, But Some Drawbacks](https://www.g2.com/survey_responses/wunderkind-review-11903636)"** **Rating:** 4.0/5.0 stars *— Verified User in Sporting Goods* [Read full review](https://www.g2.com/survey_responses/wunderkind-review-11903636) --- #### What Are G2 Users Discussing About Wunderkind? - [Where is wunderkind located?](https://www.g2.com/discussions/where-is-wunderkind-located) - [What is wunderkind formerly BounceX?](https://www.g2.com/discussions/what-is-wunderkind-formerly-bouncex) - [What does BounceX do?](https://www.g2.com/discussions/what-does-bouncex-do) - [What does Wunderkind do?](https://www.g2.com/discussions/what-does-wunderkind-do) ### 3. [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) Innovid is the leading omnichannel advertising platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences. At the core of Innovid is NIVO, powering AI agents and orchestration to activate, adapt, and optimize campaigns across the advertising lifecycle. As part of Mediaocean, Innovid is tied into Prisma, the industry’s core ad infrastructure for planning, buying, and billing, as well as Protected for verification, fraud detection, and brand safety. Visit www.innovid.com to learn more. **Average Rating:** 4.1/5.0 **Total Reviews:** 373 **How Do G2 Users Rate Innovid?** - **Ease of Use:** 7.9/10 (Category avg: 8.6/10) - **Performance and Reliability:** 7.8/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 8.8/10 (Category avg: 8.0/10) - **Workflow Capability:** 7.9/10 (Category avg: 8.2/10) **Who Is the Company Behind Innovid?** - **Seller:** [Mediaocean](https://www.g2.com/sellers/mediaocean) - **Company Website:** https://www.mediaocean.com - **Year Founded:** 1967 - **HQ Location:** New York, NY - **Twitter:** @TeamMediaocean (9,812 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/20282/ (1,160 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Social Media Strategist, Social Media Coordinator - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 43% Enterprise, 42% Mid-Market #### What Are Innovid's Pros and Cons? **Pros:** - Ease of Use (14 reviews) - User Interface (9 reviews) - Campaign Management (8 reviews) - Ad Management (7 reviews) - Intuitive (7 reviews) **Cons:** - Learning Curve (6 reviews) - Steep Learning Curve (5 reviews) - Time-Consuming (5 reviews) - Time-Consumption (5 reviews) - Campaign Management (4 reviews) ### What Do G2 Reviewers Say About Innovid? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Innovid, enjoying its intuitive UI and streamlined management of ad campaigns. - Users appreciate the **intuitive and user-friendly interface** of Innovid, enabling quick campaign setup and smooth navigation. - Users appreciate the **intuitive campaign management** of Innovid, enabling effortless and organized ad campaign execution across multiple platforms. - Users praise the **intuitive interface** of Innovid, enhancing ease of campaign management and effectiveness across screens. - Users love the **intuitive interface** of Innovid, praising its ease of use and seamless integration for campaigns. **Cons:** - Users experience a **high learning curve** with Innovid due to complex setup and unclear functionalities. - Users face a **steep learning curve** with Innovid, struggling to grasp fundamentals and navigate complex reporting efficiently. - Users find Innovid **time-consuming** due to a steep learning curve and slow response times for support requests. - Users find Innovid to be **time-consuming** , with delays in support, reporting, and a steep learning curve. - Users find Innovid's **inefficient uploading process** frustrating, impacting campaign effectiveness and increasing management challenges. #### What Are Recent G2 Reviews of Innovid? **"[Innovid Review from Adops Associate POV](https://www.g2.com/survey_responses/innovid-review-11782236)"** **Rating:** 4.5/5.0 stars *— Gandharva P.* [Read full review](https://www.g2.com/survey_responses/innovid-review-11782236) --- **"[Reliable, Intuitive and Always improving with each update](https://www.g2.com/survey_responses/innovid-review-11786764)"** **Rating:** 5.0/5.0 stars *— vaishali .* [Read full review](https://www.g2.com/survey_responses/innovid-review-11786764) --- #### What Are G2 Users Discussing About Innovid? - [What is Flashtalking by Mediaocean used for?](https://www.g2.com/discussions/what-is-flashtalking-by-mediaocean-used-for) ### 4. [BidTheatre](https://www.g2.com/products/bidtheatre/reviews) Vitec BidTheatre is a software company based in Stockholm, Sweden. Founded in 2012, the company builds BidTheatre DSP, a powerful omni-channel demand side platform for data driven advertising. BidTheatre DSP provides effective marketing towards your target audiences, providing a rich set of targeting options and valuable insights. Vitec BidTheatre serves media buyers in all industries, and is trusted by agencies, publishers, brands and software companies. **Average Rating:** 4.7/5.0 **Total Reviews:** 36 **How Do G2 Users Rate BidTheatre?** - **Ease of Use:** 8.6/10 (Category avg: 8.6/10) - **Performance and Reliability:** 9.1/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 5.4/10 (Category avg: 8.0/10) - **Workflow Capability:** 7.3/10 (Category avg: 8.2/10) **Who Is the Company Behind BidTheatre?** - **Seller:** [Vitec BidTheatre](https://www.g2.com/sellers/vitec-bidtheatre) - **Year Founded:** 2012 - **HQ Location:** Stockholm - **Twitter:** @BidTheatre (53 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2849969/ (10 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 86% Small-Business, 8% Enterprise #### What Are BidTheatre's Pros and Cons? **Pros:** - Audience Targeting (1 reviews) - Ease of Use (1 reviews) - Easy Setup (1 reviews) - Intuitive (1 reviews) - Navigation Ease (1 reviews) ### What Do G2 Reviewers Say About BidTheatre? *AI-generated summary from verified user reviews* **Pros:** - Users value the **easy audience targeting** feature, enabling efficient setups and optimal audience selection. - Users praise the **ease of use** of BidTheatre, benefiting from its intuitive interface and efficient setup. - Users value the **easy setup** of BidTheatre, which enhances efficiency and audience targeting. - Users find BidTheatre's **intuitive interface** facilitates efficient setup and simplifies audience targeting. - Users value the **navigation ease** of BidTheatre, leading to a more efficient setup and audience discovery. #### What Are Recent G2 Reviews of BidTheatre? **"[Great interface and support](https://www.g2.com/survey_responses/bidtheatre-review-10943145)"** **Rating:** 5.0/5.0 stars *— Michelle L.* [Read full review](https://www.g2.com/survey_responses/bidtheatre-review-10943145) --- **"[Simple UI and Responsive Support That Solves Problems](https://www.g2.com/survey_responses/bidtheatre-review-12593094)"** **Rating:** 4.5/5.0 stars *— Verified User in Financial Services* [Read full review](https://www.g2.com/survey_responses/bidtheatre-review-12593094) --- #### What Are G2 Users Discussing About BidTheatre? - [What is Bidtheatre used for?](https://www.g2.com/discussions/what-is-bidtheatre-used-for) ### 5. [AdRoll](https://www.g2.com/products/adroll/reviews) AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success. **Average Rating:** 4.1/5.0 **Total Reviews:** 759 **How Do G2 Users Rate AdRoll?** - **Ease of Use:** 8.3/10 (Category avg: 8.6/10) - **Performance and Reliability:** 8.1/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 6.4/10 (Category avg: 8.0/10) - **Workflow Capability:** 7.5/10 (Category avg: 8.2/10) **Who Is the Company Behind AdRoll?** - **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll) - **Company Website:** https://www.nextroll.com/ - **Year Founded:** 2018 - **HQ Location:** San Francisco, California - **Twitter:** @NextRoll_Inc (274 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/adroll/people/ (175 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 56% Small-Business, 35% Mid-Market #### What Are AdRoll's Pros and Cons? **Pros:** - Ease of Use (108 reviews) - Ad Management (67 reviews) - Campaign Management (67 reviews) - Easy Setup (56 reviews) - Customer Support (55 reviews) **Cons:** - Limited Features (25 reviews) - Campaign Management (22 reviews) - Reporting Limitations (22 reviews) - Expensive (19 reviews) - Difficult Reporting (18 reviews) ### What Do G2 Reviewers Say About AdRoll? *AI-generated summary from verified user reviews* **Pros:** - Users find **AdRoll's ease of use** exceptional, making it accessible for beginners in digital marketing. - Users value the **ease of multi-channel retargeting** with AdRoll, appreciating its user-friendly setup and clear reporting. - Users value the **user-friendly campaign management** of AdRoll, appreciating its accessibility and effectiveness across multiple channels. - Users appreciate the **easy setup** of AdRoll, enabling quick launch and payment method integration. - Users highlight the **responsive customer support** of AdRoll, providing timely assistance and enhancing platform usability. **Cons:** - Users find the **limited features** of AdRoll restrict their control and precision in targeted advertising campaigns. - Users find the **campaign setup confusing** and wish for improved management tools and targeting accuracy in AdRoll. - Users find **reporting limitations** in AdRoll frustrating, lacking flexibility and customization for their needs. - Users find AdRoll's pricing to be **expensive** , particularly challenging for smaller businesses with limited budgets. - Users find the **difficult reporting** on conversions and brand awareness metrics frustrating and in need of improvement. #### What Are Recent G2 Reviews of AdRoll? **"[Easy Multi-Channel Remarketing with Straightforward Audiences and Helpful Support](https://www.g2.com/survey_responses/adroll-review-13123715)"** **Rating:** 4.0/5.0 stars *— Verified User in Computer Software* [Read full review](https://www.g2.com/survey_responses/adroll-review-13123715) --- **"[Intuitive Interface and Straightforward Campaign Setup](https://www.g2.com/survey_responses/adroll-review-12697341)"** **Rating:** 5.0/5.0 stars *— Ghiselle L.* [Read full review](https://www.g2.com/survey_responses/adroll-review-12697341) --- #### What Are G2 Users Discussing About AdRoll? - [What is AdRoll used for?](https://www.g2.com/discussions/adroll-what-is-adroll-used-for) - 1 comment - [What is AdRoll used for?](https://www.g2.com/discussions/what-is-adroll-used-for) - 1 comment - [How do you remarket something on Google?](https://www.g2.com/discussions/how-do-you-remarket-something-on-google) - [How much does AdRoll cost?](https://www.g2.com/discussions/how-much-does-adroll-cost) - 1 comment - [How does AdRoll make money?](https://www.g2.com/discussions/how-does-adroll-make-money) - 1 comment ### 6. [AdLib DSP](https://www.g2.com/products/adlib-dsp/reviews) Scale your programmatic media buying smarter, faster, and more profitably Independent agencies and marketers in growth-mode use the AdLib platform to deliver premium programmatic performance without the complexity, cost, or overhead of traditional DSPs. The AdLib platform provides the tools, data, and automation to run enterprise-quality campaigns — from CTV and Audio to Geofencing and YouTube — all under one roof, with zero trafficking headaches. We've helped independent agencies grow their client base five times over while keeping costs steady. Wellness brands have tripled their return on ad spend. Gaming apps have cut their user acquisition costs by 40%. Self-Service Buying Platform An easy to use DSP-agnostic platform where campaigns launch in minutes across every channel, screen stype, and stage of the funnel. Managed Service Buying Fully managed trafficking & optimization allows your team to focus on core business functions rather than the complexities of ad placement, bidding, and optimization. Programmatic APIs Build your own applications, workflows, and products on top of the AdLib platform to save time and make more revenue. White Labeled DSP Instantly launch your own branded programmatic offering without investing in development or specialized resources for support and campaign management. Automated Client Billing Improve cash flow and reduce the risk of nonpayment by automatically invoicing and collecting payments on a daily, weekly, or monthly basis via credit card, wire transfer, or ACH payment. Infinitely Customizable Reduce setup time with customized workflows and automated ad operations at a massive scale TEAM: Early & Long Term MediaMath & HudsonMX Employees. Programmatic marketing pioneers, engineers, and thought leaders with decades of experience New York | London | Los Angeles | San Francisco | Scottsdale | Detroit | Berlin | Bengaluru | São Paulo | Buenos Aires | Querétaro **Average Rating:** 4.7/5.0 **Total Reviews:** 85 **How Do G2 Users Rate AdLib DSP?** - **Ease of Use:** 9.3/10 (Category avg: 8.6/10) - **Performance and Reliability:** 8.9/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 9.0/10 (Category avg: 8.0/10) - **Workflow Capability:** 8.4/10 (Category avg: 8.2/10) **Who Is the Company Behind AdLib DSP?** - **Seller:** [AdLib Media Group](https://www.g2.com/sellers/adlib-media-group) - **Company Website:** https://www.getadlib.com - **Year Founded:** 2016 - **HQ Location:** New York, New York - **LinkedIn® Page:** https://www.linkedin.com/company/10997713/ (29 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 85% Small-Business, 15% Mid-Market #### What Are AdLib DSP's Pros and Cons? **Pros:** - Ease of Use (10 reviews) - Campaign Management (6 reviews) - Customer Support (5 reviews) - Easy Setup (5 reviews) - Features (5 reviews) **Cons:** - Audience Targeting (2 reviews) - Difficult Usability (2 reviews) - Lack of Clarity (2 reviews) - Upload Issues (2 reviews) - Ad Issues (1 reviews) ### What Do G2 Reviewers Say About AdLib DSP? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** in AdLib DSP, appreciating its simplicity and excellent customer support. - Users appreciate the **ease of campaign management** in AdLib DSP, enabling seamless integration and real-time performance optimization. - Users appreciate the **outstanding and attentive customer support** from AdLib DSP, enhancing their campaign management experience. - Users love the **easy setup** of AdLib DSP, making ad management seamless even for non-tech individuals. - Users highlight the **user-friendly features** of AdLib DSP, praising its ease of use and integration capabilities. **Cons:** - Users find the **lack of clear audience segmentation guidance** challenging, especially for those new to the platform. - Users find the **difficult usability** of AdLib DSP frustrating, especially with reporting and audience building challenges. - Users highlight a **lack of clarity** regarding features and audience segmentation, indicating a need for better guidance. - Users face **upload issues** with bulk assets and custom audience lists, impacting their segmentation capabilities. - Users face **ad approval delays** that can prolong the creative process and impact campaign timelines. #### What Are Recent G2 Reviews of AdLib DSP? **"[Straightforward UI, Unmatched Inventory, and Excellent Support](https://www.g2.com/survey_responses/adlib-dsp-review-12948795)"** **Rating:** 4.5/5.0 stars *— Jesse B.* [Read full review](https://www.g2.com/survey_responses/adlib-dsp-review-12948795) --- **"[Fantastic Platform](https://www.g2.com/survey_responses/adlib-dsp-review-12962263)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/adlib-dsp-review-12962263) --- #### What Are G2 Users Discussing About AdLib DSP? - [What is AdLib DSP used for?](https://www.g2.com/discussions/what-is-adlib-dsp-used-for) - 1 comment ### 7. [Smartly](https://www.g2.com/products/smartly/reviews) Smartly is an AI-powered advertising platform that helps enterprise brands grow with confidence. Bring your ideas. We’ll help you scale them. Plan, create, launch, and optimize high-performing campaigns in one unified platform that connects creative, media, and measurement so everything works together. Today’s digital landscape moves fast and fragments easily. Smartly brings it back into focus. With generative AI, creative automation, predictive budget allocation, and real-time insights, teams can simplify execution and turn strong creative into measurable growth. Run campaigns across Meta, TikTok, Pinterest, Snap, Google, YouTube, Reddit, Spotify, and Connected TV, all from a single workflow built for speed and clarity. Whether you’re driving performance, brand impact, or commerce, Smartly helps teams move faster without losing control. Smartly brings together three powerful capabilities: Creative Automation + Generative AI Turn one big idea into many high-performing variations. Produce video and catalog ads at scale, personalize with ease, and test quickly, without the operational drag. Cross-Channel Media Orchestration Launch confidently and optimize continuously. Automate workflows, manage audiences, and allocate budget where it makes the biggest impact. Intelligence + Real-Time Measurement See what’s working, and why. Connect creative and media performance to real business outcomes with clear reporting, experimentation tools, and brand measurement. Unlike point solutions, Smartly supports the full advertising journey, from asset creation to optimization and measurement, in one connected system. Built for global brands and agencies managing complexity at scale. Trusted by leading brands across retail, ecommerce, travel, entertainment, gaming, financial services, and consumer goods, Smartly helps marketing teams turn ambition into action, and action into growth. Learn more at smartly.io. **Average Rating:** 4.4/5.0 **Total Reviews:** 428 **How Do G2 Users Rate Smartly?** - **Ease of Use:** 8.3/10 (Category avg: 8.6/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 8.8/10 (Category avg: 8.0/10) - **Workflow Capability:** 8.4/10 (Category avg: 8.2/10) **Who Is the Company Behind Smartly?** - **Seller:** [Smartly.io](https://www.g2.com/sellers/smartly-io) - **Company Website:** https://smartly.io - **Year Founded:** 2013 - **HQ Location:** Helsinki, Finland - **Twitter:** @smartlyio (2,242 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3199750/ (966 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Digital Marketing Specialist - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 50% Mid-Market, 30% Enterprise #### What Are Recent G2 Reviews of Smartly? **"[Streamlines Cross-Channel Management, Needs Faster Feature Sync](https://www.g2.com/survey_responses/smartly-review-13117617)"** **Rating:** 4.0/5.0 stars *— Vincent M.* [Read full review](https://www.g2.com/survey_responses/smartly-review-13117617) --- **"[New Features That Boost Campaign Optimization and ROI](https://www.g2.com/survey_responses/smartly-review-13121641)"** **Rating:** 4.5/5.0 stars *— Verified User in Apparel & Fashion* [Read full review](https://www.g2.com/survey_responses/smartly-review-13121641) --- #### What Are G2 Users Discussing About Smartly? - [What is Smartly.io used for?](https://www.g2.com/discussions/what-is-smartly-io-used-for) ### 8. [Zeta Marketing Platform](https://www.g2.com/products/zeta-marketing-platform/reviews) Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. The Zeta Marketing Platform (ZMP) is a fully integrated solution that empowers marketers to create individualized customer experiences across channels and devices. Composed of Zeta CDP, Zeta ESP, and Zeta Activation, the ZMP enables brands to unify customer data, personalize engagement, and execute omnichannel campaigns with precision. Our native CDP solution leverages Zeta’s expansive identity graph (240M+ global identities) to recognize and engage real people, while our industry-leading ESP delivers real-time, cross-channel experiences beyond the inbox. Zeta Activation allows marketers to discover and reach the right audiences with deterministic data and intent signals. With Zeta, brands achieve a persistent, unified view of customers and prospects, seamlessly orchestrating every interaction with AI-driven insights. By combining a proprietary deterministic data set, industrial-strength identity resolution, and advanced omnichannel orchestration, the ZMP delivers measurable performance with maximum efficiency and a lower total cost of ownership. Whether optimizing acquisition, nurturing customer relationships, or enhancing personalization, Zeta provides the intelligence and automation needed to drive business growth. **Average Rating:** 4.0/5.0 **Total Reviews:** 114 **How Do G2 Users Rate Zeta Marketing Platform?** - **Ease of Use:** 7.7/10 (Category avg: 8.6/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 8.0/10 (Category avg: 8.0/10) - **Workflow Capability:** 8.6/10 (Category avg: 8.2/10) **Who Is the Company Behind Zeta Marketing Platform?** - **Seller:** [Zeta Global](https://www.g2.com/sellers/zeta-global) - **Company Website:** https://zetaglobal.com/ - **Year Founded:** 2007 - **HQ Location:** New York, NY - **Twitter:** @ZetaGlobal (16,660 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/zetaglobal/posts/?feedView=all (2,991 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 44% Mid-Market, 38% Enterprise #### What Are Zeta Marketing Platform's Pros and Cons? **Pros:** - Ease of Use (24 reviews) - Customer Support (19 reviews) - Features (18 reviews) - Helpful (17 reviews) - Performance Results (15 reviews) **Cons:** - Learning Curve (14 reviews) - Campaign Issues (9 reviews) - Missing Features (9 reviews) - Complex Usability (8 reviews) - Poor Usability (8 reviews) ### What Do G2 Reviewers Say About Zeta Marketing Platform? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Zeta Marketing Platform, enhancing their campaign building and navigation experience. - Users value the **responsive customer support** of Zeta Marketing Platform, appreciating timely assistance and effective collaboration. - Users love the **intuitive interface and efficient features** of Zeta Marketing Platform, enhancing campaign management and performance. - Users appreciate the **intuitive interface and efficient reporting** , making campaign building quick and straightforward. - Users highlight the **improved performance** of email campaigns with Zeta, significantly reducing time to market. **Cons:** - Users find the **learning curve steep** , making dynamic personalization feel complicated and overwhelming, especially for beginners. - Users report **campaign issues** like slow loading, poor search functionality, and lacking folder structures complicating their experience. - Users note the **missing features** in Zeta Marketing Platform, leading to complexity and diminished user experience. - Users find Zeta Marketing Platform's **complex usability** makes it challenging to navigate and set up effectively. - Users experience **poor usability** with Zeta Marketing Platform due to its complex, overwhelming, and outdated interface. #### What Are Recent G2 Reviews of Zeta Marketing Platform? **"[Streamlined Email Campaigns with Room for Improvement](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12760964)"** **Rating:** 4.0/5.0 stars *— Max R.* [Read full review](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12760964) --- **"[Simple, Intuitive ESP for Managing Campaigns and Analytics](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12755764)"** **Rating:** 4.0/5.0 stars *— Verified User in Broadcast Media* [Read full review](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12755764) --- #### What Are G2 Users Discussing About Zeta Marketing Platform? - [How much does Zeta global cost?](https://www.g2.com/discussions/how-much-does-zeta-global-cost) - [Is Zeta a SaaS company?](https://www.g2.com/discussions/is-zeta-a-saas-company) - [What does Zeta Global do?](https://www.g2.com/discussions/what-does-zeta-global-do) - [What is the main tool of Zeta?](https://www.g2.com/discussions/what-is-the-main-tool-of-zeta) ### 9. [Sharethrough](https://www.g2.com/products/sharethrough/reviews) Sharethrough is an omnichannel supply side platform underpinned by advanced RTB tech and enhanced ad experiences that are proprietary to Sharethrough. Sharethrough aims to bring human-centric technology to programmatic advertising with the goal of creating a sustainable advertising ecosystem for journalists, content creators, and app developers. **Average Rating:** 4.5/5.0 **Total Reviews:** 85 **How Do G2 Users Rate Sharethrough?** - **Ease of Use:** 8.9/10 (Category avg: 8.6/10) - **Performance and Reliability:** 7.7/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 8.3/10 (Category avg: 8.0/10) - **Workflow Capability:** 6.7/10 (Category avg: 8.2/10) **Who Is the Company Behind Sharethrough?** - **Seller:** [Sharethrough](https://www.g2.com/sellers/sharethrough) - **Year Founded:** 2008 - **HQ Location:** Montreal, Quebec - **Twitter:** @sharethrough (5,075 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/638984/ (39 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Entertainment - **Company Size:** 44% Mid-Market, 28% Small-Business #### What Are Recent G2 Reviews of Sharethrough? **"[Phenomenal sales team with a great structure.](https://www.g2.com/survey_responses/sharethrough-review-8021815)"** **Rating:** 4.5/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/sharethrough-review-8021815) --- **"[Success in innovating for food/dining client with dynamic captioned videos](https://www.g2.com/survey_responses/sharethrough-review-8022870)"** **Rating:** 5.0/5.0 stars *— Zachary J.* [Read full review](https://www.g2.com/survey_responses/sharethrough-review-8022870) --- #### What Are G2 Users Discussing About Sharethrough? - [What are the benefits and challenges of using Sharethrough for programmatic advertising?](https://www.g2.com/discussions/what-are-the-benefits-and-challenges-of-using-sharethrough-for-programmatic-advertising) - [Who owns sharethrough?](https://www.g2.com/discussions/who-owns-sharethrough) - [What is BTLR sharethrough?](https://www.g2.com/discussions/what-is-btlr-sharethrough) - [Is Sharethrough a DSP?](https://www.g2.com/discussions/is-sharethrough-a-dsp) - [What does sharethrough do?](https://www.g2.com/discussions/what-does-sharethrough-do) ### 10. [ReachOut.AI](https://www.g2.com/products/reachout-ai/reviews) ReachOut.AI is the smartest, most complete AI technology built for video prospecting. It helps entrepreuners and sales team create personalized videos with a REAL human face, voice, and sends to 1000's of leads - instantly! **Average Rating:** 4.8/5.0 **Total Reviews:** 21 **How Do G2 Users Rate ReachOut.AI?** - **Ease of Use:** 9.1/10 (Category avg: 8.6/10) - **Performance and Reliability:** 8.9/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 10.0/10 (Category avg: 8.0/10) - **Workflow Capability:** 9.3/10 (Category avg: 8.2/10) **Who Is the Company Behind ReachOut.AI?** - **Seller:** [6S Media](https://www.g2.com/sellers/6s-media) - **Year Founded:** 2021 - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/76999322 (5 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 95% Small-Business #### What Are ReachOut.AI's Pros and Cons? **Cons:** - Difficult Setup (1 reviews) - Expensive (1 reviews) - Integration Issues (1 reviews) - Poor Management (1 reviews) - Slow Loading (1 reviews) ### What Do G2 Reviewers Say About ReachOut.AI? *AI-generated summary from verified user reviews* **Cons:** - Users find the **difficult setup** of ReachOut.AI frustrating, often hindering their ability to use the platform effectively. - Users regret the **expensive pricing** of ReachOut.AI due to unmet expectations and poor system performance. - Users report significant **integration issues** with ReachOut.AI, causing confusion and frustration during their experience. - Users are frustrated with ReachOut.AI's **poor management** , resulting in unmet promises and significant functional issues. - Users express frustration with the **slow loading** times of ReachOut.AI, hindering their ability to create content efficiently. #### What Are Recent G2 Reviews of ReachOut.AI? **"[New Huge fan, no affiliation](https://www.g2.com/survey_responses/reachout-ai-review-8737845)"** **Rating:** 4.5/5.0 stars *— Verified User in Consulting* [Read full review](https://www.g2.com/survey_responses/reachout-ai-review-8737845) --- **"[Complete Game Changer For My Business!](https://www.g2.com/survey_responses/reachout-ai-review-7851359)"** **Rating:** 5.0/5.0 stars *— Russ W.* [Read full review](https://www.g2.com/survey_responses/reachout-ai-review-7851359) --- ### 11. [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) MediaMath is a global omnichannel demand-side platform (DSP) that opens up the limitless possibilities of programmatic to meet brands' and agencies' unique goals. A pioneer in the industry introducing the first DSP with the company's founding in 2007, MediaMath was acquired by Infillion in 2023, an advertising technology company that owns and markets premium advertising products, to provide advertisers with an end-to-end solution including attention-guaranteed video and unique first-party data for future-proofed programmatic and creative solutions. MediaMath's programmatic platform offers a customizable tech stack with a modular, API-first approach for flexibility and customization, future-proofed identity solutions to expand addressability, curated inventory optimized towards specific KPIs for powerful results, and transparency into performance for improved efficiency.  **Average Rating:** 3.9/5.0 **Total Reviews:** 118 **How Do G2 Users Rate MediaMath by Infillion?** - **Ease of Use:** 7.5/10 (Category avg: 8.6/10) - **Performance and Reliability:** 7.6/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 10.0/10 (Category avg: 8.0/10) - **Workflow Capability:** 7.0/10 (Category avg: 8.2/10) **Who Is the Company Behind MediaMath by Infillion?** - **Seller:** [Infillion](https://www.g2.com/sellers/infillion) - **Company Website:** https://infillion.com/ - **Year Founded:** 2008 - **HQ Location:** New York, US - **Twitter:** @infilliontech (300 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/infilliontech/ (186 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 51% Mid-Market, 25% Small-Business #### What Are MediaMath by Infillion's Pros and Cons? **Pros:** - Ad Management (1 reviews) - Advertising Management (1 reviews) - Budget Management (1 reviews) - Campaign Management (1 reviews) - Campaigns (1 reviews) **Cons:** - Complexity (1 reviews) - Complex Setup (1 reviews) - Complex User Interface (1 reviews) - Dashboard Issues (1 reviews) - Difficult Navigation (1 reviews) ### What Do G2 Reviewers Say About MediaMath by Infillion? *AI-generated summary from verified user reviews* **Pros:** - Users value the **unique campaign categories** offered by MediaMath and appreciate the responsive customer support. - Users appreciate the **transparency and control over spending** offered by MediaMath, enhancing their advertising management experience. - Users appreciate the **transparency and control over spending** that MediaMath by Infillion offers for effective budget management. - Users value the **unique campaign category options** and exceptional customer support offered by MediaMath. - Users value the **diverse campaign options** offered by MediaMath, along with exceptional customer support. **Cons:** - Users find the **complexity** of MediaMath challenging due to its outdated UI and awkward navigation. - Users find the **complex setup** of MediaMath cumbersome and time-consuming, impacting their initial experience with the product. - Users find the **complex user interface** challenging, with outdated design, nested menus, and slow reporting updates. - Users find the **dashboard issues** frustrating, including outdated UI, complex navigation, and slow report updates. - Users find the **difficult navigation** due to outdated UI and nested menus frustrating and time-consuming. #### What Are Recent G2 Reviews of MediaMath by Infillion? **"[Media Math is very attentive and prompt to delivery for all of your business solutions needs.](https://www.g2.com/survey_responses/mediamath-by-infillion-review-11376957)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/mediamath-by-infillion-review-11376957) --- **"[Powerful Control, Needs UI Overhaul](https://www.g2.com/survey_responses/mediamath-by-infillion-review-12049561)"** **Rating:** 4.0/5.0 stars *— David C.* [Read full review](https://www.g2.com/survey_responses/mediamath-by-infillion-review-12049561) --- #### What Are G2 Users Discussing About MediaMath by Infillion? - [What is MediaMath TerminalOne Marketing OS™ used for?](https://www.g2.com/discussions/what-is-mediamath-terminalone-marketing-os-used-for) - [How many employees does MediaMath have?](https://www.g2.com/discussions/how-many-employees-does-mediamath-have) - [Is MediaMath a DSP?](https://www.g2.com/discussions/is-mediamath-a-dsp) - [What is MediaMath?](https://www.g2.com/discussions/what-is-mediamath) ### 12. [Perion One](https://www.g2.com/products/perion-one/reviews) Perion One: Smarter Advertising Starts Here Today’s fragmented media landscape needs more than execution — it demands orchestration. Perion One unifies insights, AI, and creative to fuel real-time, multi-channel advertising that adapts by the moment and delivers measurable results at scale. **Average Rating:** 4.0/5.0 **Total Reviews:** 90 **How Do G2 Users Rate Perion One?** - **Ease of Use:** 7.8/10 (Category avg: 8.6/10) - **Performance and Reliability:** 7.3/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 7.9/10 (Category avg: 8.0/10) - **Workflow Capability:** 7.5/10 (Category avg: 8.2/10) **Who Is the Company Behind Perion One?** - **Seller:** [Perion](https://www.g2.com/sellers/perion-9db4cf16-f6dd-405c-87d2-af0e6d19018b) - **Company Website:** https://www.perion.com/ - **Year Founded:** 2001 - **HQ Location:** New York - **LinkedIn® Page:** https://www.linkedin.com/company/perion/ (668 employees on LinkedIn®) - **Ownership:** NASDAQ: PERI **Who Uses This Product?** - **Company Size:** 49% Mid-Market, 45% Small-Business #### What Are Perion One's Pros and Cons? **Pros:** - Ease of Use (2 reviews) - Automation (1 reviews) - Centralized Management (1 reviews) - Customer Support (1 reviews) - Customization (1 reviews) **Cons:** - Data Inaccuracy (1 reviews) - Data Management (1 reviews) - Expensive (1 reviews) - Inaccuracy (1 reviews) ### What Do G2 Reviewers Say About Perion One? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Perion One, allowing effortless access to essential information across platforms. - Users appreciate the **automation features** of Perion One, allowing easy access to all platforms and saving time. - Users value the **centralized management** of Perion One, enhancing efficiency and providing ease of access across platforms. - Users praise the **great customer support** of Perion One, enhancing their overall service experience. - Users value the **customization** options in Perion One, finding them essential for daily data management. **Cons:** - Users report challenges with **data inaccuracy** , noting difficulties in proper categorization despite using strict naming conventions. - Users experience occasional difficulty with **data categorization** in Perion One, even with proper naming conventions. - Users find the **expensive pricing** of Perion One concerning, feeling the value does not justify the cost. - Users report occasional **inaccuracy in data categorization** , even when using strict naming conventions and labels. #### What Are Recent G2 Reviews of Perion One? **"[Easy to Use & Customer Centric Platform](https://www.g2.com/survey_responses/perion-one-review-10732486)"** **Rating:** 4.0/5.0 stars *— Stelios K.* [Read full review](https://www.g2.com/survey_responses/perion-one-review-10732486) --- **"[Streamlines Work](https://www.g2.com/survey_responses/perion-one-review-7712988)"** **Rating:** 5.0/5.0 stars *— Maddy B.* [Read full review](https://www.g2.com/survey_responses/perion-one-review-7712988) --- #### What Are G2 Users Discussing About Perion One? - [What do you like most about Paragone for social media advertising, and what would you improve?](https://www.g2.com/discussions/what-do-you-like-most-about-paragone-for-social-media-advertising-and-what-would-you-improve) - [What is Undertone used for?](https://www.g2.com/discussions/what-is-undertone-used-for) ### 13. [TubeMogul](https://www.g2.com/products/tubemogul/reviews) TubeMogul is an advertising software company for digital branding. With a single, integrated video ad solution, TubeMogul puts Brands & Agencies in control. **Average Rating:** 3.5/5.0 **Total Reviews:** 32 **How Do G2 Users Rate TubeMogul?** - **Ease of Use:** 7.3/10 (Category avg: 8.6/10) - **Performance and Reliability:** 7.6/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 6.7/10 (Category avg: 8.0/10) - **Workflow Capability:** 7.1/10 (Category avg: 8.2/10) **Who Is the Company Behind TubeMogul?** - **Seller:** [Adobe](https://www.g2.com/sellers/adobe) - **Year Founded:** 1982 - **HQ Location:** San Jose, CA - **Twitter:** @Adobe (956,842 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1480/ (42,087 employees on LinkedIn®) - **Ownership:** NASDAQ:ADBE **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 66% Mid-Market, 25% Enterprise #### What Are Recent G2 Reviews of TubeMogul? **"[Programmatic becomes easy with Tubemogul](https://www.g2.com/survey_responses/tubemogul-review-4315330)"** **Rating:** 4.5/5.0 stars *— Anurag T.* [Read full review](https://www.g2.com/survey_responses/tubemogul-review-4315330) --- **"[Great platform for both Display and Video advertising.](https://www.g2.com/survey_responses/tubemogul-review-569147)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/tubemogul-review-569147) --- ### 14. [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, and CTV. Built on the world’s largest commerce dataset, it predicts what shoppers will buy next and dynamically optimizes every stage of the shopper journey—from audience targeting and predictive bidding to product recommendations and dynamic creative optimization. With seamless cross-channel activation, deep commerce insights, and transparent measurement, Commerce Growth helps marketers drive smarter ad spend, broader reach, and stronger performance—all in one unified platform. **Average Rating:** 3.8/5.0 **Total Reviews:** 218 **How Do G2 Users Rate Criteo Commerce Growth?** - **Ease of Use:** 8.1/10 (Category avg: 8.6/10) - **Performance and Reliability:** 7.9/10 (Category avg: 8.6/10) - **Workflow Capability:** 6.8/10 (Category avg: 8.2/10) **Who Is the Company Behind Criteo Commerce Growth?** - **Seller:** [Criteo](https://www.g2.com/sellers/criteo) - **HQ Location:** Paris, France - **Twitter:** @criteo (18,673 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/37209/ (3,912 employees on LinkedIn®) - **Ownership:** NASDAQ:CRTO - **Total Revenue (USD mm):** $2,072 **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager, Marketing Manager - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 48% Mid-Market, 41% Small-Business #### What Are Recent G2 Reviews of Criteo Commerce Growth? **"[Effective Ad Placement with Room for Cost Improvement](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12918287)"** **Rating:** 4.5/5.0 stars *— Prahlad K.* [Read full review](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12918287) --- **"[Scalable, Efficient, and User-Friendly for Retail Expansion](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12430831)"** **Rating:** 4.5/5.0 stars *— Ritik S.* [Read full review](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12430831) --- #### What Are G2 Users Discussing About Criteo Commerce Growth? - [How do I set up dynamic retargeting on Facebook?](https://www.g2.com/discussions/how-do-i-set-up-dynamic-retargeting-on-facebook) - [What is dynamic retargeting on Facebook?](https://www.g2.com/discussions/what-is-dynamic-retargeting-on-facebook) - [What is Criteo used for?](https://www.g2.com/discussions/what-is-criteo-used-for) - [What is Criteo retargeting?](https://www.g2.com/discussions/what-is-criteo-retargeting) ### 15. [Epom Ad Server](https://www.g2.com/products/epom-ad-server/reviews) Epom Ad Server is a cross-channel and cross-platform ad serving solution tailored to the needs of publishers, advertisers, and ad networks. It enables display, mobile app, mobile web, and video ad campaigns. Epom Ad Server provides all the functionality needed to launch, run, and manage ad campaigns of any scale. Epom Ad Server features real time analytics, advanced targeting, a wide variety of ad formats, Big Data Optimization, cross-channel marketing, their own RTB platform, easy DMP integration, and more. Epom Ad Server also offers white labeling options and custom feature development per request. **Average Rating:** 4.6/5.0 **Total Reviews:** 46 **How Do G2 Users Rate Epom Ad Server?** - **Ease of Use:** 8.5/10 (Category avg: 8.6/10) - **Performance and Reliability:** 9.4/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 9.4/10 (Category avg: 8.0/10) - **Workflow Capability:** 9.8/10 (Category avg: 8.2/10) **Who Is the Company Behind Epom Ad Server?** - **Seller:** [Epom](https://www.g2.com/sellers/epom) - **Year Founded:** 2011 - **HQ Location:** Kiev, Ukraine - **Twitter:** @EpomAdServer (983 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2412434/ (112 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Information Technology and Services, Marketing and Advertising - **Company Size:** 70% Small-Business, 30% Mid-Market #### What Are Epom Ad Server's Pros and Cons? **Pros:** - Campaign Management (2 reviews) - Customer Support (2 reviews) - Features (2 reviews) - Helpful (2 reviews) - Ad Management (1 reviews) **Cons:** - Difficult Setup (2 reviews) - Complex Setup (1 reviews) - Poor Customer Support (1 reviews) - Poor Documentation (1 reviews) ### What Do G2 Reviewers Say About Epom Ad Server? *AI-generated summary from verified user reviews* **Pros:** - Users value the **effective campaign management** of Epom Ad Server, enhancing retargeting and boosting conversion rates significantly. - Users value the **outstanding customer support** of Epom Ad Server, enhancing their ad management experience significantly. - Users value the **convenient ad integration** and effective management features of Epom Ad Server for improved campaign performance. - Users value the **outstanding technical support** of Epom Ad Server, enhancing their ad management experience significantly. - Users laud the **solid ad management** and exceptional technical support provided by Epom Ad Server. **Cons:** - Users experience **difficult setup** challenges with Epom Ad Server, but the support team is helpful and guiding. - Users often find the **complex setup** of Epom Ad Server requires significant support assistance for proper configuration. - Users often face difficulties due to **poor customer support** , hindering successful setup and utilization of Epom Ad Server. - Users often require assistance due to **poor documentation** , making setup and usage challenging for many. #### What Are Recent G2 Reviews of Epom Ad Server? **"[We've been using Epom API in retail for 2 years](https://www.g2.com/survey_responses/epom-ad-server-review-11282979)"** **Rating:** 4.0/5.0 stars *— Irene K.* [Read full review](https://www.g2.com/survey_responses/epom-ad-server-review-11282979) --- **"[Using Epom Ad Server to manage media buying](https://www.g2.com/survey_responses/epom-ad-server-review-11597453)"** **Rating:** 5.0/5.0 stars *— Anastasiia C.* [Read full review](https://www.g2.com/survey_responses/epom-ad-server-review-11597453) --- ### 16. [Airtory](https://www.g2.com/products/airtory/reviews) Airtory is a Creative Management Platform that allows advertisers to build high-performing and engaging rich media display ads within minutes. Engage your prospects, ensure better and higher ROI and improve brand engagement with Airtory's easy-to-build rich media ads! We have 500+ templates across desktop, mobile, native and interactive video (although we can build bespoke templates for only you to use, or we've found a way to ingest ads built in Google Web Designer and run them as Airtory tags, for those very custom one-offs). These can easily be implemented across DSPs or on direct publishers. With the rise in popularity of CTV and OTT platforms, Airtory has also introduced video ads that support dynamic content, interactive features, and QR codes. These ads can be implemented on all CTV and OTT platforms, enabling advertisers to engage with those users as well. You can check out Airtory’s Rich Media Ads on the Showcase Page: https://formats.airtory.com/ Additionally, we have another product Self Serve+ which is a SaaS offering that allows publishers to open up their ad inventory to advertisers to set up and manage direct ad campaigns autonomously. Airtory's Rich Media builder can also be integrated, which is just a cherry on top! Last but not the least, Airtory has additional features that can elevate your Rich Media campaigns to the next level. Create hyper-personal ads with Airtory’s DCO suite or leverage our Landing Page Builder to incorporate it as an offering in your next campaign. In short, we are a faster, cheaper, easier, and more nimble provider within the ad creation/monetization vertical. **Average Rating:** 4.5/5.0 **Total Reviews:** 46 **How Do G2 Users Rate Airtory?** - **Ease of Use:** 8.6/10 (Category avg: 8.6/10) - **Performance and Reliability:** 8.9/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 9.2/10 (Category avg: 8.0/10) - **Workflow Capability:** 8.5/10 (Category avg: 8.2/10) **Who Is the Company Behind Airtory?** - **Seller:** [Airtory](https://www.g2.com/sellers/airtory) - **Year Founded:** 2016 - **HQ Location:** Austin, US - **Twitter:** @airtoryHQ (487 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/airtory (24 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 53% Mid-Market, 30% Small-Business #### What Are Recent G2 Reviews of Airtory? **"[Best Rich Media Solution Partner](https://www.g2.com/survey_responses/airtory-review-8457056)"** **Rating:** 5.0/5.0 stars *— Suhaib H.* [Read full review](https://www.g2.com/survey_responses/airtory-review-8457056) --- **"[Beginner-friendly. Good Experience with the platform.](https://www.g2.com/survey_responses/airtory-review-8457937)"** **Rating:** 4.5/5.0 stars *— Sasirekha P.* [Read full review](https://www.g2.com/survey_responses/airtory-review-8457937) --- #### What Are G2 Users Discussing About Airtory? - [What is Airtory used for?](https://www.g2.com/discussions/what-is-airtory-used-for) ### 17. [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently. **Average Rating:** 4.3/5.0 **Total Reviews:** 648 **How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)?** - **Ease of Use:** 8.4/10 (Category avg: 8.6/10) - **Performance and Reliability:** 8.6/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 8.3/10 (Category avg: 8.0/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.2/10) **Who Is the Company Behind AdRoll ABM (Formerly RollWorks)?** - **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll) - **Company Website:** https://www.nextroll.com/ - **Year Founded:** 2018 - **HQ Location:** San Francisco, California - **Twitter:** @NextRoll_Inc (274 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/adroll/people/ (175 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 58% Mid-Market, 28% Small-Business #### What Are AdRoll ABM (Formerly RollWorks)'s Pros and Cons? **Pros:** - Ease of Use (168 reviews) - Audience Targeting (105 reviews) - Targeting (102 reviews) - Intent Data (99 reviews) - Customer Support (91 reviews) **Cons:** - Learning Curve (66 reviews) - Missing Features (60 reviews) - Limited Features (45 reviews) - Campaign Issues (42 reviews) - Targeting Limitations (41 reviews) ### What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of AdRoll ABM, highlighting its simple setup and excellent customer support. - Users value the **precise audience targeting** of AdRoll ABM, enhancing engagement and guiding prospects through their journey. - Users value the **precise targeting ability** of AdRoll ABM, enhancing their advertising effectiveness across multiple channels. - Users value the **insightful intent data** from AdRoll ABM, enhancing targeting and ROI tracking across campaigns. - Users appreciate the **great customer support** from AdRoll, facilitating a smooth onboarding and integration process. **Cons:** - Users find the **steep learning curve** of AdRoll ABM challenging, especially with its complex campaign management terminology. - Users express concern over **missing features** , such as limited advertising options and inadequate reporting tools for effective use. - Users note the **limited features** of AdRoll ABM, particularly in filters and native advertising options for segmentation. - Users express frustration over **campaign issues** with AdRoll ABM, citing difficulties tracking leads and inconsistent reporting. - Users are frustrated with the **targeting limitations** of AdRoll ABM, making it hard to reach specific leads effectively. #### What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)? **"[Fantastic AdRoll Account Managers: Responsive, Insightful, and Business-Focused](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12671350)"** **Rating:** 4.5/5.0 stars *— Austin V.* [Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12671350) --- **"[Accurate Targeting, Needs UI Improvements](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-11917117)"** **Rating:** 4.5/5.0 stars *— Amit Y.* [Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-11917117) --- #### What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)? - [What is RollWorks Account-Based Platform used for?](https://www.g2.com/discussions/what-is-rollworks-account-based-platform-used-for) ### 18. [EXADS](https://www.g2.com/products/exads/reviews) EXADS is a White-label Ad Serving Technology provider that has been developing platforms for advertisers, publishers, ad networks and agencies for over 10 years. At EXADS, we build scalable solutions for big and small companies and cater to all their ad serving needs. EXADS delivers powerful and customized ad platforms that come with an extensive range of features, from automatic optimizations to some of the best analytics capabilities, without any additional costs. Our team of ad tech experts are always available to provide the best support possible and answer any questions. With EXADS you can save time and money by having your own ad platform ready in weeks! **Average Rating:** 5.0/5.0 **Total Reviews:** 14 **How Do G2 Users Rate EXADS?** - **Ease of Use:** 9.6/10 (Category avg: 8.6/10) - **Performance and Reliability:** 9.0/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 9.0/10 (Category avg: 8.0/10) - **Workflow Capability:** 8.7/10 (Category avg: 8.2/10) **Who Is the Company Behind EXADS?** - **Seller:** [EXADS](https://www.g2.com/sellers/exads) - **Year Founded:** 2013 - **HQ Location:** Sandyford, IE - **Twitter:** @exads (90 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/exads/ (60 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 75% Mid-Market, 19% Small-Business #### What Are EXADS's Pros and Cons? **Pros:** - Advertising (1 reviews) - Ease of Use (1 reviews) - Easy Setup (1 reviews) - Setup Ease (1 reviews) - User Interface (1 reviews) ### What Do G2 Reviewers Say About EXADS? *AI-generated summary from verified user reviews* **Pros:** - Users value the **responsive setup** of EXADS, appreciating the simplicity of implementing their white-label ad serving technology. - Users appreciate the **ease of use** of EXADS, highlighting its responsive setup process and user-friendly interface. - Users love the **easy setup** of EXADS, finding it very responsive and quick to implement. - Users find EXADS to be **very responsive and easy to set up** , enhancing their overall experience effortlessly. - Users find the **responsive and easy setup** of EXADS' user interface highly beneficial for their ad serving needs. #### What Are Recent G2 Reviews of EXADS? **"[complete ad server solution an campaign management system](https://www.g2.com/survey_responses/exads-review-11236631)"** **Rating:** 5.0/5.0 stars *— Benoit C.* [Read full review](https://www.g2.com/survey_responses/exads-review-11236631) --- **"[Robust white label solution for your DSP](https://www.g2.com/survey_responses/exads-review-9129573)"** **Rating:** 5.0/5.0 stars *— Ana S.* [Read full review](https://www.g2.com/survey_responses/exads-review-9129573) --- #### What Are G2 Users Discussing About EXADS? - [What is EXADS used for?](https://www.g2.com/discussions/what-is-exads-used-for) ### 19. [Teads](https://www.g2.com/products/teads/reviews) Teads’ omnichannel, outcomes-based platform enables marketers to plan, activate, optimize, and measure advertising campaigns across premium environments. By combining high-quality supply with predictive AI, dynamic creative tools, and full-funnel measurement, Teads helps brands deliver meaningful business results with greater efficiency and control. Through direct relationships with more than 10,000 premium media partners and a global ecosystem of advertisers, Teads offers extensive reach and sophisticated decisioning capabilities. The platform’s AI-powered optimization engine evaluates billions of signals in real time to maximize attention, improve engagement, and drive measurable outcomes across upper, mid, and lower-funnel objectives. Marketers can set multi-KPI goals, optimize in-flight with full transparency, and leverage context-driven targeting and attention insights to enhance performance. Teads is recognized as a leader in high-impact creative, premium video, mobile experiences, and emerging channels such as CTV. The platform provides a seamless workflow for creative development, testing, and iteration, enabling brands to deliver beautiful, relevant ads that match the quality of the environments in which they appear. With integrated measurement and attribution capabilities, marketers can directly connect media investments to brand lift, consideration, conversions, and sales. Headquartered in New York, Teads operates in 30+ countries with nearly 1,700 employees, supporting more than 20,000 advertisers worldwide. As one of the most scaled platforms on the open web, Teads brings together quality media, advanced AI, and innovative creative to make advertising more effective for brands and more respectful for consumers. **Average Rating:** 4.4/5.0 **Total Reviews:** 10 **How Do G2 Users Rate Teads?** - **Ease of Use:** 9.3/10 (Category avg: 8.6/10) - **Performance and Reliability:** 6.9/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 8.0/10 (Category avg: 8.0/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.2/10) **Who Is the Company Behind Teads?** - **Seller:** [Teads](https://www.g2.com/sellers/teads) - **Year Founded:** 2005 - **HQ Location:** New York, NY - **LinkedIn® Page:** https://www.linkedin.com/company/teads/ (1,845 employees on LinkedIn®) - **Ownership:** NASDAQ: TEAD **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 60% Small-Business, 40% Mid-Market #### What Are Teads's Pros and Cons? **Pros:** - Audience Targeting (1 reviews) - Targeting (1 reviews) ### What Do G2 Reviewers Say About Teads? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **effective audience targeting** of Teads, ensuring ads reach genuinely interested consumers in quality content. - Users value the **effective ad targeting** of Teads, reaching genuinely interested audiences through high-quality content. #### What Are Recent G2 Reviews of Teads? **"[Easy platform for display/video campaigns](https://www.g2.com/survey_responses/teads-review-5096770)"** **Rating:** 4.0/5.0 stars *— Javier P.* [Read full review](https://www.g2.com/survey_responses/teads-review-5096770) --- **"[Video Ad Solution Compatible with Different Devices and Platforms](https://www.g2.com/survey_responses/teads-review-8528133)"** **Rating:** 4.5/5.0 stars *— Bonnie H.* [Read full review](https://www.g2.com/survey_responses/teads-review-8528133) --- #### What Are G2 Users Discussing About Teads? - [What is Teads used for?](https://www.g2.com/discussions/what-is-teads-used-for) ### 20. [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) Built for the way you buy, the Verizon Media DSP\* provides exclusive access to Verizon Media's wealth of data and insights from nearly one billion users. Our advanced DSP combines machine learning optimization with enhanced productivity features that give marketers the flexibility and control to manage omni-channel programmatic strategy, effectively hit complex branding and performance goals, and reach precise audiences with premium inventory across every device. \*Formerly BrightRoll DSP, Oath Ad Platforms **Average Rating:** 3.6/5.0 **Total Reviews:** 175 **How Do G2 Users Rate Yahoo AdTech DSP?** - **Ease of Use:** 7.4/10 (Category avg: 8.6/10) - **Performance and Reliability:** 8.0/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 6.7/10 (Category avg: 8.0/10) - **Workflow Capability:** 7.2/10 (Category avg: 8.2/10) **Who Is the Company Behind Yahoo AdTech DSP?** - **Seller:** [Verizon Media](https://www.g2.com/sellers/verizon-media) - **Year Founded:** 2005 - **HQ Location:** San Francisco, CA - **Twitter:** @FlurryMobile (16,225 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/430650/ (12 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 45% Small-Business, 37% Mid-Market #### What Are Yahoo AdTech DSP's Pros and Cons? **Pros:** - Advertising Management (1 reviews) - Audience Targeting (1 reviews) - Campaigns (1 reviews) - Design Quality (1 reviews) - Ease of Use (1 reviews) **Cons:** - Ad Issues (1 reviews) - Ad Management Issues (1 reviews) - Campaign Management Issues (1 reviews) - Delayed Implementation (1 reviews) - Delay Issues (1 reviews) ### What Do G2 Reviewers Say About Yahoo AdTech DSP? *AI-generated summary from verified user reviews* **Pros:** - Users value the **unified buying experience** of Yahoo AdTech DSP, enjoying its comprehensive tools for effective advertising. - Users value the **advanced audience targeting** of Yahoo AdTech DSP for its precise segmentation capabilities. - Users value the **unified buying experience** provided by Yahoo AdTech DSP, enhancing efficiency and effectiveness in campaigns. - Users value the **unified platform experience** of Yahoo AdTech DSP, enhancing campaign efficiency and effectiveness. - Users value the **intuitive and clean user interface** of Yahoo AdTech DSP, simplifying campaign setup and tracking. **Cons:** - Users experience **ad issues** due to reporting delays and lengthy creative approval processes impacting campaign execution. - Users face **reporting and creative approval delays** , impacting timely access to data and campaign launches. - Users face **reporting and creative approval delays** that hinder timely access to data and campaign launches. - Users experience **delayed implementation** due to slow reporting and lengthy creative approval processes, impacting campaign timelines. - Users experience **delay issues** with reporting and creative approvals, impacting performance insights and campaign launches. #### What Are Recent G2 Reviews of Yahoo AdTech DSP? **"[Exceptional Targeting with a Complex Interface](https://www.g2.com/survey_responses/yahoo-adtech-dsp-review-12606024)"** **Rating:** 4.5/5.0 stars *— Sanket D.* [Read full review](https://www.g2.com/survey_responses/yahoo-adtech-dsp-review-12606024) --- **"[Easy Campaign Programming with an Efficient Setup Process](https://www.g2.com/survey_responses/yahoo-adtech-dsp-review-12502990)"** **Rating:** 4.0/5.0 stars *— Edward R.* [Read full review](https://www.g2.com/survey_responses/yahoo-adtech-dsp-review-12502990) --- #### What Are G2 Users Discussing About Yahoo AdTech DSP? - [What is a DSP programmatic?](https://www.g2.com/discussions/what-is-a-dsp-programmatic) - [What do Verizon media do?](https://www.g2.com/discussions/what-do-verizon-media-do) - [What is DSP in media buying?](https://www.g2.com/discussions/what-is-dsp-in-media-buying) - [What is Verizon Media DSP?](https://www.g2.com/discussions/what-is-verizon-media-dsp) ### 21. [Brandzooka](https://www.g2.com/products/brandzooka/reviews) Brandzooka makes it possible for anyone to put their ads on Primetime TV, Internet Radio and the Web affordably in minutes. Our revolutionary self-service platform is built with the mission of making world-class digital advertising accessible and affordable to all. With the first ad-buying experience that outsmarts traditional advertisers, we deliver effective and automated management of TV & digital ad-buying with none of the complexity. Based in Boulder, Colorado. We’re a venture-backed technology company; founded, funded and run by the most successful professionals working in media today. Trusted by 60,000 advertisers across 110 countries, we are disrupting the $500b digital and programmatic media ecosystems. We're proud to have built the first scalable platform connecting millions of business and agencies worldwide to the power of premium media. **Average Rating:** 4.5/5.0 **Total Reviews:** 41 **How Do G2 Users Rate Brandzooka?** - **Ease of Use:** 8.4/10 (Category avg: 8.6/10) - **Performance and Reliability:** 8.5/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 10.0/10 (Category avg: 8.0/10) - **Workflow Capability:** 7.6/10 (Category avg: 8.2/10) **Who Is the Company Behind Brandzooka?** - **Seller:** [Brandzooka](https://www.g2.com/sellers/brandzooka) - **Year Founded:** 2015 - **HQ Location:** Boulder, Colorado - **Twitter:** @Brandzooka (11,088 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/9281930/ (9 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 75% Small-Business, 18% Mid-Market #### What Are Recent G2 Reviews of Brandzooka? **"[Go with the Best!](https://www.g2.com/survey_responses/brandzooka-review-6719836)"** **Rating:** 5.0/5.0 stars *— Sean T.* [Read full review](https://www.g2.com/survey_responses/brandzooka-review-6719836) --- **"[Great service and communication](https://www.g2.com/survey_responses/brandzooka-review-6907185)"** **Rating:** 5.0/5.0 stars *— Brad H.* [Read full review](https://www.g2.com/survey_responses/brandzooka-review-6907185) --- #### What Are G2 Users Discussing About Brandzooka? - [What is Brandzooka used for?](https://www.g2.com/discussions/what-is-brandzooka-used-for) ### 22. [Gruuv Interactive](https://www.g2.com/products/gruuv-interactive/reviews) Gruuv helps Marketers, Media and Adtech companies create high impact mobile and video advertising. A full service platform for interactive video ad creation, VPAID/MRAID/VAST/Javascript/IFRAME ad tag generation and rich reporting. Its the easiest, fastest way to create and deliver interactive video advertising on any screen. **Average Rating:** 4.6/5.0 **Total Reviews:** 15 **How Do G2 Users Rate Gruuv Interactive?** - **Ease of Use:** 8.7/10 (Category avg: 8.6/10) - **Performance and Reliability:** 9.4/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.2/10 (Category avg: 8.2/10) **Who Is the Company Behind Gruuv Interactive?** - **Seller:** [Gruuv Interactive](https://www.g2.com/sellers/gruuv-interactive) - **Year Founded:** 2015 - **HQ Location:** El Dorado Hills, CA - **Twitter:** @gruuvInteractiv (4 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/7577616/ (2 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 60% Small-Business, 40% Mid-Market #### What Are Recent G2 Reviews of Gruuv Interactive? **"[Technical consulting and product design](https://www.g2.com/survey_responses/gruuv-interactive-review-629418)"** **Rating:** 4.0/5.0 stars *— Gareth N.* [Read full review](https://www.g2.com/survey_responses/gruuv-interactive-review-629418) --- **"[Gruuv is Awesome!](https://www.g2.com/survey_responses/gruuv-interactive-review-627560)"** **Rating:** 5.0/5.0 stars *— Les W.* [Read full review](https://www.g2.com/survey_responses/gruuv-interactive-review-627560) --- #### What Are G2 Users Discussing About Gruuv Interactive? - [What is Gruuv Interactive used for?](https://www.g2.com/discussions/what-is-gruuv-interactive-used-for) ### 23. [WideOrbit](https://www.g2.com/products/wideorbit/reviews) Founded in 1999, WideOrbit helps media companies do more business by making it easier to sell advertising. We offer the one platform that ties everything together, from pitch to payment, across digital, linear, and cross-platform advertising. WideOrbit remains at the forefront of the industry by focusing on automation and integrations to streamline digital, linear, and cross-platform workflows and advancing our digital solutions to address the needs of broadcasters, digital publishers, and advertisers. WideOrbit is headquartered in New York, with offices worldwide. Customers include NBCUniversal, ViacomCBS, ABC/Disney, Fox, Paramount, Hearst, TelevisaUnivision, Gray Television, TEGNA, and many other major media companies around the world. WideOrbit is a wholly owned subsidiary within the Lumine Group companies. Lumine Group Inc. (TSXV:LMN), is a Canadian listed company, with Constellation Software Inc., (TSX:CSU), a multi-billion dollar public company, as its majority shareholder. **Average Rating:** 4.1/5.0 **Total Reviews:** 50 **How Do G2 Users Rate WideOrbit?** - **Ease of Use:** 7.8/10 (Category avg: 8.6/10) - **Performance and Reliability:** 7.2/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 8.3/10 (Category avg: 8.0/10) - **Workflow Capability:** 7.7/10 (Category avg: 8.2/10) **Who Is the Company Behind WideOrbit?** - **Seller:** [Lumine Group](https://www.g2.com/sellers/lumine-group) - **Year Founded:** 1999 - **HQ Location:** Toronto, Ontario - **LinkedIn® Page:** https://www.linkedin.com/company/lumine-group/ (199 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Broadcast Media, Marketing and Advertising - **Company Size:** 44% Mid-Market, 34% Enterprise #### What Are WideOrbit's Pros and Cons? **Pros:** - Automation (1 reviews) - Ease of Use (1 reviews) - Features (1 reviews) - Options (1 reviews) - Results (1 reviews) **Cons:** - Budget Management (1 reviews) - Delayed Implementation (1 reviews) - Delay Issues (1 reviews) - Editing Difficulties (1 reviews) - Functionality Limitations (1 reviews) ### What Do G2 Reviewers Say About WideOrbit? *AI-generated summary from verified user reviews* **Pros:** - Users value the **reliable automation** of WideOrbit, ensuring seamless on-air programming even during computer failures. - Users commend the **ease of use** of WideOrbit, appreciating its reliable performance and intuitive layout. - Users value the **reliable on-air functionality** of WideOrbit, ensuring seamless programming even during equipment failures. - Users appreciate the **reliable on-air performance** of WideOrbit, ensuring seamless programming even during technical issues. - Users value the **reliability and seamless operation** of WideOrbit, ensuring uninterrupted broadcasting even during computer failures. **Cons:** - Users experience **delays and bugs** with WideOrbit's budget management, which complicates live usage and performance. - Users experience **delayed implementation** issues with WideOrbit, affecting live usage and leading to playback inconsistencies. - Users experience **delay issues** with WideOrbit, as configuration can lead to slow playback and unpredictable behavior. - Users experience **editing difficulties** with WideOrbit, facing delays, bugs, and crashes when operating at a fast pace. - Users experience **functionality limitations** with WideOrbit, including delays and crashes during live usage and playback. #### What Are Recent G2 Reviews of WideOrbit? **"[Best Traffic System of 2022](https://www.g2.com/survey_responses/wideorbit-review-4538257)"** **Rating:** 5.0/5.0 stars *— Linda C.* [Read full review](https://www.g2.com/survey_responses/wideorbit-review-4538257) --- **"[Wide Orbit is user friendly and very efficient!](https://www.g2.com/survey_responses/wideorbit-review-6623852)"** **Rating:** 5.0/5.0 stars *— Shannon D.* [Read full review](https://www.g2.com/survey_responses/wideorbit-review-6623852) --- #### What Are G2 Users Discussing About WideOrbit? - [What is white orbit?](https://www.g2.com/discussions/what-is-white-orbit) - [Who owns WideOrbit?](https://www.g2.com/discussions/who-owns-wideorbit) - [What is WideOrbit traffic?](https://www.g2.com/discussions/what-is-wideorbit-traffic) - [What is WideOrbit used for?](https://www.g2.com/discussions/what-is-wideorbit-used-for) ### 24. [AdPlayer.Pro](https://www.g2.com/products/adplayer-pro/reviews) Founded in 2016, AdPlayer.Pro is a global provider of advanced SaaS video advertising tech solutions, specifically developed to address a series of industry challenges and dramatically improve the current video advertising landscape. AdPlayer.Pro provides publishers, brand advertisers & agencies, and enterprise clients with an ecosystem of innovative outstream video ads solutions, including: \>\> Robust ad-enabled video player technology \>\> Video ad server and ad management platform \>\> Fully customizable white label ad server, and more. **Average Rating:** 4.5/5.0 **Total Reviews:** 10 **How Do G2 Users Rate AdPlayer.Pro?** - **Ease of Use:** 9.6/10 (Category avg: 8.6/10) - **Performance and Reliability:** 9.3/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 8.3/10 (Category avg: 8.0/10) - **Workflow Capability:** 7.9/10 (Category avg: 8.2/10) **Who Is the Company Behind AdPlayer.Pro?** - **Seller:** [AdPlayer.Pro](https://www.g2.com/sellers/adplayer-pro) - **Year Founded:** 2016 - **HQ Location:** Kyiv, Kyiv - **Twitter:** @AdPlayer_Pro (56 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/26999004/ (9 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 60% Small-Business, 40% Mid-Market #### What Are Recent G2 Reviews of AdPlayer.Pro? **"[It is good platform for ad management.](https://www.g2.com/survey_responses/adplayer-pro-review-8008506)"** **Rating:** 5.0/5.0 stars *— Bernard A.* [Read full review](https://www.g2.com/survey_responses/adplayer-pro-review-8008506) --- **"[Simple and effective video Ad platform](https://www.g2.com/survey_responses/adplayer-pro-review-9131757)"** **Rating:** 4.0/5.0 stars *— Verified User in Consulting* [Read full review](https://www.g2.com/survey_responses/adplayer-pro-review-9131757) --- #### What Are G2 Users Discussing About AdPlayer.Pro? - [What is AdPlayer.Pro used for?](https://www.g2.com/discussions/what-is-adplayer-pro-used-for) ### 25. [Nexxen](https://www.g2.com/products/nexxen/reviews) We help you reach your consumers & maximize your ROI​. Our true, full-stack solution, unique data and creative services simplify your programmatic ad journey to help you get the results you want. **Average Rating:** 3.8/5.0 **Total Reviews:** 51 **How Do G2 Users Rate Nexxen?** - **Ease of Use:** 7.7/10 (Category avg: 8.6/10) - **Performance and Reliability:** 7.9/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 9.3/10 (Category avg: 8.0/10) - **Workflow Capability:** 7.8/10 (Category avg: 8.2/10) **Who Is the Company Behind Nexxen?** - **Seller:** [Nexxen](https://www.g2.com/sellers/nexxen) - **HQ Location:** New York, New York, United States - **LinkedIn® Page:** https://www.linkedin.com/company/nexxen-inc/ (792 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 56% Enterprise, 35% Mid-Market #### What Are Recent G2 Reviews of Nexxen? **"[A Great SSP to help monetize your channels.](https://www.g2.com/survey_responses/nexxen-review-10706621)"** **Rating:** 4.5/5.0 stars *— Sampreeth D.* [Read full review](https://www.g2.com/survey_responses/nexxen-review-10706621) --- **"[Support Amobee Reps](https://www.g2.com/survey_responses/nexxen-review-5430480)"** **Rating:** 4.0/5.0 stars *— Verified User in Financial Services* [Read full review](https://www.g2.com/survey_responses/nexxen-review-5430480) --- #### What Are G2 Users Discussing About Nexxen? - [What is Amobee used for?](https://www.g2.com/discussions/what-is-amobee-used-for) ## What Is Video Advertising Software? [Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech) ## What Software Categories Are Similar to Video Advertising Software? - [Display Advertising Software](https://www.g2.com/categories/display-advertising) - [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising) - [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) --- ## How Do You Choose the Right Video Advertising Software? ### What You Should Know About Video Advertising Software ### What is Video Advertising Software? Before beginning any advertising endeavor, you must determine your advertising strategy. This includes setting (or being aware of) your advertising budget, knowing your target audience, outlining goals and desired outcomes, and determining your key performance indicators (KPIs). Video advertising enables marketers to share their company’s story by delivering extremely relevant content in an engaging manner with a greater audience reach. This type of advertising can be leveraged within a [cross-channel advertising](https://www.g2.com/categories/cross-channel-advertising) strategy to connect consumers across social media advertising, display advertising, and search advertising. Video advertisements come in a variety of formats, each with different advantages and disadvantages. Understand which ad formats you want to use and ensure that the platforms you are considering support them. Video advertising software platforms do not all have access to the same ad inventory, and you should take note of the [ad network](https://www.g2.com/categories/ad-network) and ad exchanges that can be accessed with the platforms you’re considering. This will help ensure your ads can be placed in front of your target audience. Depending on your company size, campaign strategy, and ad budget, you may need to account for how effectively video advertising can scale. Not every product handles large amounts of ads equally, so make sure you have a clear picture of a software’s limits before making a decision. Listed below are different kinds of video ads you can consider including in your campaign strategy: **In-stream —** This type of video advertising relies on the existence of other video content and can be displayed to your specified target audience. In-stream ads are tied to publisher content, which allows your company to home in on the right audience and boost brand awareness and user engagement. These video ads are shorter in nature, typically 15–30 seconds, and usually include a “skip this ad" feature since it interrupts a consumer’s video experience. There are three main types of in-stream ads: linear ads, non-linear ads, and companion ads. Linear video ads interrupt main video content and take up the entire video screen. Pre-roll linear ads are shown before the video content, mid-roll linear ads are played in the middle of the video content and resemble commercial breaks, and post-roll linear ads play at the end of a video. Post-roll video ads are useful when a consumer is watching a series of videos at one time. Finally, linear video ads can contain interactive components, like clicking for more information or downloading a piece of content. In contrast, nonlinear video ads, or overlay video ads, play without interrupting the main video’s stream. These ads will only cover a portion of the screen and will overlay the main video. If a consumer does not interact with a nonlinear ad, it will minimize in size or disappear altogether while the main video continues to play. Unlike the first two types of in-stream ads, companion video ads play around the main video but on the same webpage. These are the least disruptive of the three types, as they play alongside another video but never appear on their own. **Outstream —** Outstream video ads are far less intrusive than in-stream video ads because they are served outside of a video player. One huge benefit of outstream video ads for marketers and advertisers is that they don’t have to worry about their ads not being seen. Outstream ads only play when they are completely in view, and they pause when someone scrolls away from them. Because outstream ads are closely related to the other content on the screen, they are sometimes called native video ads because they look natural alongside the other content; these ads can be integrated with other [native advertising software](https://www.g2.com/categories/native-advertising). Finally, outstream videos, also known as in-read videos, are triggered to play when they are within the reading area of the page’s content. **In-banner —** More disruptive than outstream video ads, in-banner video ads are typically set to autoplay when you open a website, appearing at the top, bottom, or sides of a webpage. In-banner ads can be leveraged in parallel with display advertising software and can redirect consumers to a brand’s website or targeted landing page. Key Benefits of Video Advertising Software - Programmatically purchase video ads across the entire web with ease - Display your content with engaging videos that your audience wants to watch, which will increase involvement and click-through rates (CTR) - Zone in on your desired audience through a wide range of targeting methods and hyperpersonalization - Increase efficiency in your video advertising trafficking by using bulk edit and upload features - Keep an eye on campaign performance by tracking views, impressions, and conversions - Increase brand awareness, sales, and retention ### Why Use Video Advertising Software? Using video as an advertising form will not only boost engagement with your target audience, but it will also increase interactivity and trust with your consumers. Types of video advertisements that can assist you in increasing interactivity and brand recognition include product feature videos, tutorial videos, customer testimonial videos, and many more. Video advertising can help companies in an abundance of ways, including: **Transparency and brand safety —** You want a platform that is going to give you an accurate and holistic picture of where your ads are running. This helps immensely in tracking the actual ROAS of your campaigns and detecting fraudulent impressions caused by bots. Furthermore, you need to know what types of websites are running your ads. This may be less of a concern for some industries than for others, but most brands need a software package that can ensure their ads are only being displayed on brand-friendly sites. **Mobile advertising —** Video advertising and mobile advertising go hand in hand. The video format enables brands to connect with their consumers in a more natural way, and mobile advertising enables that connection to occur where consumers are—their mobile devices. Smartphones allow people to consume videos on the go, which provides a more immersive, personalized experience. This personalization helps marketers increase brand awareness, lead generation, and conversion rates. **Shareability —** Video can be leveraged throughout your social media advertising efforts, as social media platforms make it inherently easier to share content, especially video. Not only do social media platforms help people easily share videos, which exponentially increases that video’s exposure, it also provides other benefits for marketers. One huge benefit is that sponsored videos look extremely similar to organic content in social media feeds (i.e. other text posts, images, and videos that are being shared on those platforms by the people you follow). As a result, those videos will have additional shares, likes, and comments. Additionally, social media assists marketers with the storytelling aspect of their video ads, which will help consumers build an emotional connection with that brand. Marketers will then be able to tee up video ads that will resonate with their target audiences. ### Who Uses Video Advertising Software? Video advertising can help companies showcase their brand story all while entertaining their consumers. Video ads can also help companies build awareness of their latest products, as well as increase customer advocacy efforts by highlighting customer testimonial videos. The following users are most likely to use video advertising software: **Marketers —** Digital marketers are typically involved with video advertising strategies, but marketing generalists could also use video advertising software if a company didn’t have specialized marketing functions. Marketers can leverage video advertising as a way to convey their brand’s message in a short amount of time. Additionally, video is an exceptional medium to strengthen brand identity due to consistency in branding and design. As video is more engaging than the typical text ad, marketers use video advertising software to increase brand recall among its consumers. **Ad agencies —** If a company doesn’t have a dedicated marketing function focused on advertising, it can decide to outsource help with an ad agency. Ad agencies employ industry experts that will help with the production, promotion, and management of video ads. Additionally, an ad agency will ensure that your company’s branding is consistent throughout all of your video advertising efforts. ### Video Advertising Software Features Video ads create the opportunity to build a more entertaining experience for consumers to interact with a brand’s content. Video advertising software can help you target your desired audience based on personal preferences and behavioral patterns. **Real-time bidding capabilities —** Video advertisements can be bought in real time through a process called real-time bidding (RTB). This allows ads to be more targeted, as they are bought on an impression-by-impression basis as the webpage loads. Purchasing advertisements in real time requires the use of a [demand side platform](https://www.g2.com/categories/demand-side-platform-dsp), which may or may not be packaged with video advertising software. If you wish to purchase video ads in the RTB environment, the products you are considering must have DSP capabilities. **Integrations —** Your advertising platform will need to integrate with a variety of other software your company already uses. From [other digital advertising software](https://www.g2.com/categories/other-digital-advertising) and [data management platforms](https://www.g2.com/categories/data-management-platform-dmp) to [marketing automation software](https://www.g2.com/categories/marketing-automation), making sure a product can integrate with existing software will help provide a more comprehensive and holistic view of your data. **Bulk editing and uploading —** Bulk editing and uploading will save you time when launching video ads as you can simultaneously update several videos at once across one or multiple campaigns. Additionally, bulk uploading provides the capability to make offline changes to a spreadsheet that can include your creative, keywords, targeted personas/groups, etc. **Brand safety —** This feature is important when ensuring brand consistency across multiple platforms. Video advertising software that offers this feature will protect your brand so it doesn’t appear on websites or in articles or videos that will conflict with your brand’s image, mission, and values. **Targeting —** With the help of the integration feature mentioned above, video advertising software can offer tools that will allow you to target your desired audience with more relevant messaging and engaging videos. **Workflow capability —** Workflow capabilities streamline the process of creating, launching, managing, and tracking the success of your video advertising campaigns. With this feature, you will be able to view the status of your video ad, choose your video ad placement, and review the performance of the campaign. **Campaign dashboard —** It’s important to optimize your video ads over time, whether that includes tactics like shortening the length of your video or altering the video’s content to further personalize it to your audience. A campaign dashboard is a feature that will assist you in optimizing your videos and track your video ad performance. Metrics that can be included in this dashboard include views, average watch time, click-through rate (CTR), reach, and frequency. ### Trends Related to Video Advertising Software **Artificial intelligence (AI) —** While not a new trend as a whole, AI enables marketers to further hyperpersonalize video advertisements for their targeted audience. Since video ads help build strong connections with consumers, it’s important that those connections are targeted to people’s demographics, preferences, location, etc. AI offers real-time feedback on video ad campaigns, as opposed to marketers manually having to pull and generate data. Some of the data points that AI can offer up include where in a video a customer drops off and video ad interaction times, which in turn will help marketers determine the audience to target next. ### Potential Issues with Video Advertising Software While video advertising software can help you streamline and measure the effectiveness of your video advertising initiatives, it may or may not be able to protect you from ad fraud. Ad fraud is a scam where people take advantage of advertisers by making them pay for something that doesn’t correlate with specified campaign metrics. Examples of ad fraud include click fraud, domain spoofing, pixel stuffing, and many others. Click fraud generates fake traffic through the automated use of clicking programs, which in turn charges the advertiser for no results. Domain spoofing occurs when someone misrepresents a domain where an ad is placed as that of a high-performing webpage. Finally, pixel stuffing takes place when ads are placed within pixels on a website, which then displays a registered impression to an advertiser. Unfortunately, because the ad is in a pixel, consumers aren’t actually seeing the ad, but the advertiser is being charged for that impression. ### Software and Services Related to Video Advertising Software **Display advertising software —** Video advertising can be used in tandem with a display advertising strategy. Display advertising products allow advertisers to buy, manage, and place display advertisements on websites, including banner, overlay, and video ads. Many display advertising tools also offer cross-channel functionalities across search, video, mobile, and social media channels. **Social media advertising software —** Social media advertising software helps companies advertise on social media sites such as Facebook, Instagram, Twitter, and LinkedIn. Advertisers can use video ads throughout social media platforms as sponsored posts to drive both brand awareness and direct response initiatives. For example, a video advertisement may appear in the “stories" portion of Instagram, which at first glance will look like all the other content displayed in your Instagram stories. **Mobile advertising software —** Not only are more and more consumers on social media, but they predominantly interact with social media platforms on their mobile devices. This makes mobile advertising a natural fit to launch video advertisements. If you’re thinking of initiating a mobile advertising campaign that includes video ads, make sure the tool you choose can accommodate a video strategy. **Native advertising software —** This type of software helps advertisers buy and manage ads that are formatted similarly to a website’s content, which in turn more accurately adhere to consumers’ media consumption habits. As mentioned previously, outstream video ads are referred to as native ads because they look natural alongside the main content on a website. Video advertising can be used within a native advertising strategy.