G2

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

11/27/2018

"Great platform for OTT buys"

4/5

What do you like best about Roku OneView (formerly Dataxu)?

The OneView platform is owned by Roku, so naturally it is a leader in the OTT space. We have had great success with out OTT campaigns and accessing Roku's proprietary data. Review collected by and hosted on G2.com.

What do you dislike about Roku OneView (formerly Dataxu)?

Geo-targeting/geo-hashing can be very off base. We've run into many situations where we upload a geo-target and once we go back in to double-check it, it is in a completely different area. We also had a lot of issues in setting up audio PMPs over and over again with extensive troubleshooting and no solutions. While the platform excels at OTT buying, it is certainly lacking in the banner and audio space. Review collected by and hosted on G2.com.

Recommendations to others considering Roku OneView (formerly Dataxu):

Since this DSP is owned by Roku it is a great OTT source, but if you are looking for a banner or audio solution, I would look around a bit. I wouldn't say they are the best DSP for those tactics. Review collected by and hosted on G2.com.

What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?

Providing high-quality inventory at a lower cost for our clients, OneView is at the forefront of many OTT technologies. We love the flexiblity of having an in-house DSP that we can fully control the campaigns on our end instead of relying on a vendor to execute for us. Review collected by and hosted on G2.com.