G2

Barak Z.

Head of Media Buying

Small-Business (50 or fewer emp.)

8/28/2026

"Fast, No-Friction CTV Launches with Performance-Savvy Support"

5/5

What do you like best about Vibe?

I run paid media across Meta, TikTok and Google, and CTV was always the channel we kept pushing off because it felt like a big lift. Vibe removed that excuse. We had our first campaign live in under an hour — upload the creative, pick the audience and the apps, set a budget, done. No IO, no minimum commitment, no three-week onboarding. The other thing I didn't expect: the support. Our account team actually knows performance marketing, so questions get answered in the language I work in instead of being routed through a generic help desk. When we've had a setup question or wanted a second opinion on targeting, we get a real answer the same day. For a lean team, that combination — fast to launch, easy to iterate, and people behind it who respond — is what made CTV a channel we actually test instead of one we talk about testing. Review collected by and hosted on G2.com.

What do you dislike about Vibe?

Measurement is the part I'd most like to see mature. We run multi-touch attribution across our channels, and CTV is inherently harder to tie back — but I'd like deeper reporting inside the platform and cleaner ways to reconcile Vibe's numbers with our own attribution stack. Right now it takes more manual stitching than I'd like before I can confidently compare CTV against Meta or Google on the same terms. Not a dealbreaker, and some of it is just the nature of the channel, but it's where I'd point the roadmap. Review collected by and hosted on G2.com.

What problems is Vibe solving and how is that benefiting you?

Our growth was concentrated in a handful of auction channels — Meta, TikTok, Google — and the cost of incremental volume there keeps climbing. We needed a way to reach people outside those auctions without taking on the overhead of a traditional TV buy. Vibe solves the access problem. CTV used to mean insertion orders, high minimums, and a long onboarding before a single impression served. Now it's a channel I can test the same way I test anything else: launch small, watch the numbers, scale what works, kill what doesn't. The practical benefit is that we have a real top-of-funnel channel running alongside our direct-response spend, and we found out whether it worked for us in weeks instead of quarters. Review collected by and hosted on G2.com.