G2

Sydnie H.

Influencer Marketing Lead

Mid-Market (51-1000 emp.)

11/4/2026

"A Game-Changer for Scaling Creator Partnerships Backed by a Proactive, Collaborative Team"

5/5

What do you like best about Agentio?

I’ve been using Agentio for a few months across several of its products: Meta (Partnership Ads), YouTube Shorts, and Instagram organic (Reels and Stories). The biggest win for me is scale — I’m able to work with far more creators than I could if I were still negotiating every deal myself.

On the Meta side, I can launch partnership ads directly from the platform, which has made our launches much faster. The monthly creative intelligence reports also include strategic analysis and brief suggestions that help shape what we test next, and that’s been a huge time-saver.

On YouTube, I'm able to connect organic Shorts to our Demand Gen so they get boosted automatically. This has unlocked major growth for our Demand Gen efforts. I also like the brand safety feature, because it saves me hours of vetting whether a creator is a good fit for our brand. Review collected by and hosted on G2.com.

What do you dislike about Agentio?

I’d love to see more creators on the platform, and more control over bids and negotiation when there’s a specific creator I really want to work with. An API would also help so I could pipe performance data into our internal reporting.

That said, the Agentio team is already working on most of these, including a creator referral program to grow the network. Our reps are easy to reach, quick to respond and very helpful. They also ask for feedback regularly, and the product team acts on it fast. Requests I’ve made have turned into real improvements much sooner than I expected. Review collected by and hosted on G2.com.

What problems is Agentio solving and how is that benefiting you?

Before Agentio, creator partnerships were a manual, one-at-a-time process with long back-and-forth and complicated agreements. Now we’re locking in new partnerships regularly without my workload growing to match. Communication, briefs, and agreements all live in one place, so I’m much more organized and I’ve gotten a lot of time back to focus on strategy instead of logistics. Review collected by and hosted on G2.com.