The most helpful thing about Vibe is the ease to upload, execute, and report on campaigns. It's easy to see what is or is not performing pretty well, and then optimize given performance very early on. As a brand that is in the weight loss category, Vibe is also an amazing channel because there are not the same restrictions as Meta, so weight loss information can be shared more easily. In turn, this allows us to have more control over our messaging and convey our products clearly to our target audience.

Simple interface and retargeting ability. Our customer profile is a football player and their parents, not mass markets.

easy to use and to advertise on TV in an easy way