Best Revenue Operations & Intelligence (RO&I) Software for Medium-Sized Businesses

How Many Revenue Operations & Intelligence (RO&I) Software Products Does G2 Track?

Total Products under this Category: 179

Category Stats (Sep 2026)

  • Average Rating: 4.67/5 (↑0.01 vs Aug 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Mria CRM (+3.71%) - Among all products in this category, Mria CRM recorded the largest rating increase compared to last month

Last updated: September 29, 2026

How Does G2 Rank Revenue Operations & Intelligence (RO&I) Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 75,800+ Authentic Reviews
  • 179+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Revenue Operations & Intelligence (RO&I) Software

G2 Grid® for Revenue Operations & Intelligence (RO&I) Software plotting products by satisfaction and market presence

Highlighted products: Agentforce Sales (formerly Salesforce Sales Cloud), Gong, Salesloft, GTM Studio - Powered by ZoomInfo, Revenue Grid, HubSpot Data Hub, Substrata, and Apollo.io.

Underlying data: [Grid® JSON](https://www.g2.com/categories/revenue-operations-intelligence-ro-i/grids.json?focus%5B%5D=agentforce-sales-formerly-salesforce-sales-cloud&focus%5B%5D=gong&focus%5B%5D=salesloft&focus%5B%5D=gtm-studio-powered-by-zoominfo&focus%5B%5D=revenue-grid&focus%5B%5D=hubspot-data-hub&focus%5B%5D=substrata-substrata&focus%5B%5D=apollo-io&segment=mid-market)

Agentforce Sales (formerly Salesforce Sales Cloud)

Accelerate revenue from pipeline to paycheck with Salesforce Sales Cloud - your complete growth platform that brings together the power of humans with agents at every step of the sales cycle. Boost productivity with automation and drive revenue with an integrated growth platform. The future of sales is here, and with Agentforce, we’re helping teams unlock their full potential - making them limitless. Build Pipeline Faster with AI Agents: Sales Agents Sales AI Sales Engagement Sales Programs Buyer Engagement Accelerate Productivity with Automation: Sales Data Sales Analytics Sales Team Productivity Revenue Intelligence Drive Revenue on an Integrated Platform: Revenue Lifecycle Management and CPQ Sales Performance Management Partner Relationship Management

Average Rating: 4.4/5.0

Total Reviews: 26,132

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How Do G2 Users Rate Agentforce Sales (formerly Salesforce Sales Cloud)?

  • Ease of Use: 8.2/10 (Category avg: 9.0/10)
  • Data Segmentation: 8.6/10 (Category avg: 8.8/10)
  • Predictive Forecasting: 8.4/10 (Category avg: 8.3/10)
  • Account Engagement: 8.7/10 (Category avg: 8.7/10)

Who Is the Company Behind Agentforce Sales (formerly Salesforce Sales Cloud)?

  • Seller: Salesforce
  • Company Website:
  • Year Founded: 1999
  • HQ Location: San Francisco, CA
  • Twitter: @salesforce
    579,511 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    89,711 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Account Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 45% Medium, 34% Large

What Do G2 Reviewers Say About Agentforce Sales (formerly Salesforce Sales Cloud)?

AI-generated summary from verified user reviews

Pros
  • Users find the ease of use in Agentforce Sales invaluable for managing customer data and improving productivity.
  • Users value the straightforward flow and comprehensive visibility of Agentforce Sales, enhancing team collaboration and insight.
  • Users value the 360-degree view of customer information, enhancing lead follow-up and closing processes efficiently.
  • Users value the centralized customer data of Salesforce Sales Cloud, enhancing insights and streamlining sales workflows efficiently.
  • Users appreciate the seamless integration capabilities of Agentforce Sales, enhancing workflow and connecting with internal systems effortlessly.
Cons
  • Users find the steep learning curve daunting, struggling with complex setups and mobile UX challenges.
  • Users find limitations in package options and struggle with navigation and security complexities in Agentforce Sales.
  • Users find the complexity of Agentforce Sales to be overwhelming, especially with deep configurations and numerous options.
  • Users find the product expensive and suggest improving cost-effectiveness for better business adaptability.
  • Users find the limited features of Agentforce Sales require time and expertise for effective customization and reporting.

What Are Recent G2 Reviews of Agentforce Sales (formerly Salesforce Sales Cloud)?

What Are G2 Users Discussing About Agentforce Sales (formerly Salesforce Sales Cloud)?

Gong

Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, AI-powered intelligence, specialized agents, and trusted applications, Gong helps more than 5,000—including LinkedIn, Shopify, Slack, Twilio, Zillow, and Morningstar—companies around the world deeply understand their teams and customers, automate critical sales workflows, and close more deals with less effort. Recognized by G2 as the #1 Best Software Product for multiple years, Gong continues to lead in customer satisfaction, innovation, and AI-powered revenue transformation. For more information, visit www.gong.io.

Average Rating: 4.7/5.0

Total Reviews: 6,551

How Do G2 Users Rate Gong?

  • Ease of Use: 9.3/10 (Category avg: 9.0/10)
  • Data Segmentation: 8.4/10 (Category avg: 8.8/10)
  • Predictive Forecasting: 8.0/10 (Category avg: 8.3/10)
  • Account Engagement: 8.5/10 (Category avg: 8.7/10)

Who Is the Company Behind Gong?

  • Seller: Gong
  • Company Website:
  • Year Founded: 2015
  • HQ Location: San Francisco, California
  • Twitter: @Gong_io
    7,641 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2,963 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Customer Success Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 69% Medium, 18% Large

What Do G2 Reviewers Say About Gong?

AI-generated summary from verified user reviews

Pros
  • Users find Gong's AI capabilities invaluable for saving time and enhancing productivity through efficient communication insights.
  • Users value the ease of use of Gong, finding it intuitive for analyzing sales calls and opportunities.
  • Users appreciate the call recording and AI note-taking features of Gong, enhancing productivity and improving sales strategies.
  • Users appreciate the accuracy of Gong, noting its ability to maintain call control and summarize discussions effectively.
  • Users appreciate the intuitive AI-driven insights of Gong, which significantly enhance sales efficiency and pipeline management.
Cons
  • Users experience call tracking issues with Gong, noting difficulties in accessing and locating previous calls.
  • Users report recording issues with Gong, including missed connections and difficulties in retrieving past calls.
  • Users find the AI inaccuracy frustrating, impacting efficiency and the relevance of insights provided by Gong.
  • Users note the limitations of AI functionality, which can affect accuracy and real-time integration in Gong.
  • Users note the missing features in Gong, particularly the lack of real-time AI coaching and limited search filters.

What Are Recent G2 Reviews of Gong?

What Are G2 Users Discussing About Gong?

Salesloft

Salesloft is the revenue orchestration platform that closes the gap between what revenue teams know and what they do next. Powered by agentic AI, Salesloft's Predictive Revenue System connects live signals from buyer engagement, conversations, deals, and forecast data, turning intelligence into clear, prioritized action. Trusted by more than 4,000 organizations including Adobe, 3M, IBM, and Zoom, Salesloft helps revenue teams move from guesswork to confidence, quarter after quarter.

Average Rating: 4.5/5.0

Total Reviews: 9,645

How Do G2 Users Rate Salesloft?

  • Ease of Use: 8.9/10 (Category avg: 9.0/10)
  • Data Segmentation: 8.0/10 (Category avg: 8.8/10)
  • Predictive Forecasting: 8.0/10 (Category avg: 8.3/10)
  • Account Engagement: 7.8/10 (Category avg: 8.7/10)

Who Is the Company Behind Salesloft?

  • Seller: Salesloft
  • Company Website:
  • Year Founded: 2011
  • HQ Location: Atlanta, GA
  • Twitter: @Salesloft
    18,437 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,098 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Sales Development Representative
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 51% Medium, 32% Large

What Do G2 Reviewers Say About Salesloft?

AI-generated summary from verified user reviews

Pros
  • Users find the ease of use in Salesloft invaluable for efficient contact management and outreach.
  • Users appreciate the powerful automation features of Salesloft, greatly enhancing their sales engagement and productivity.
  • Users find Salesloft's helpful functionalities in call tracking and customizable cadences instrumental for efficient contact management.
  • Users value the seamless automation features in Salesloft, making call tracking and email campaigns effortless.
  • Users value the time-saving features of Salesloft, enhancing efficiency in managing outreach and prospecting activities.
Cons
  • Users find missing features like domain rotation and improved text formatting hinder their email effectiveness in Salesloft.
  • Users face call issues with Salesloft, experiencing difficulties with app alignment and support consistency during usage.
  • Users often face integration issues with Salesloft, particularly with platforms like HubSpot, affecting overall effectiveness.
  • Users note the limited features compared to competitors, impacting their overall experience and efficiency with Salesloft.
  • Users face a steep learning curve with Salesloft, making it challenging for newcomers to navigate effectively.

What Are Recent G2 Reviews of Salesloft?

What Are G2 Users Discussing About Salesloft?

Revenue Grid

Revenue Grid is a sophisticated revenue intelligence solution designed to enhance sales performance through advanced data capturing technology. This platform integrates seamlessly with Salesforce, providing users with a comprehensive view of their revenue landscape. By leveraging artificial intelligence, Revenue Grid enables sales teams to make informed decisions, optimize their strategies, and ultimately drive revenue growth. The target audience for Revenue Grid includes sales leaders, operational roles, and organizations seeking to improve their sales processes. This solution is particularly beneficial for companies that rely heavily on data-driven insights to manage their sales pipelines effectively. With its robust features, Revenue Grid addresses specific use cases such as identifying revenue leaks, managing at-risk deals, and automating sales tasks, making it an essential tool for any sales-driven organization. Key features of Revenue Grid include AI-guided selling, which empowers sales representatives to understand the nuances of human relationships behind accounts. This capability allows teams to tailor their approaches and improve their chances of closing deals. Additionally, the platform offers intelligent sales sequences that automate repetitive tasks for Sales Development Representatives (SDRs) and Account Executives (AEs), freeing them to focus on high-impact activities. The ability to visualize and eliminate revenue leaks in the pipeline provides actionable insights that can significantly enhance sales performance. Moreover, Revenue Grid offers comprehensive analytics that provide clarity on sales team activities and the true state of each representative's forecasted pipeline. Users can access out-of-the-box reports that highlight potential revenue leaks, enabling proactive measures to be taken before issues escalate. Custom Revenue Signals can also be created to refine and enhance the sales process, ensuring that each team member operates at peak efficiency. By utilizing these features, sales teams can execute better, close deals faster, and increase their overall win rates. Overall, Revenue Grid stands out in the revenue intelligence category by combining advanced AI capabilities with seamless integration into existing sales workflows. This unique blend of features not only enhances productivity but also fosters a deeper understanding of the sales process, making it an invaluable asset for organizations aiming to maximize their revenue potential.

Average Rating: 4.6/5.0

Total Reviews: 590

How Do G2 Users Rate Revenue Grid?

  • Ease of Use: 9.0/10 (Category avg: 9.0/10)
  • Data Segmentation: 8.6/10 (Category avg: 8.8/10)
  • Predictive Forecasting: 8.4/10 (Category avg: 8.3/10)
  • Account Engagement: 8.7/10 (Category avg: 8.7/10)

Who Is the Company Behind Revenue Grid?

  • Seller: Revenue Grid
  • Company Website:
  • Year Founded: 2006
  • HQ Location: Atlanta, Georgia
  • Twitter: @Revenue_Grid_
    1,057 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    140 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Account Manager
  • Top Industries: Computer Software, Financial Services
  • Company Size: 48% Medium, 41% Small

What Do G2 Reviewers Say About Revenue Grid?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Revenue Grid, appreciating its flexibility and efficient features for seamless integration.
  • Users value the seamless Salesforce integration of Revenue Grid, enhancing visibility and simplifying the documentation process.
  • Users appreciate the seamless integration of Revenue Grid with Salesforce and Outlook, enhancing their workflow and documentation efficiency.
  • Users praise the easy usage of Revenue Grid, highlighting its seamless integration and straightforward setup for efficiency.
  • Users value the invaluable customer support from Revenue Grid, ensuring smooth operation and assistance with unique setups.
Cons
  • Users find the missing features in Revenue Grid limiting, wishing for improved lead management and email handling functionality.
  • Users experience technical issues during setup, requiring troubleshooting and support before the system stabilizes.
  • Users face a steep learning curve with Revenue Grid's advanced features, requiring time and support to master.
  • Users find the CSV template rigidity and limited search options in Revenue Grid restrict their overall experience and efficiency.
  • Users experience slow loading times for the sidebar and add-on, causing occasional frustration during their workflow.

What Are Recent G2 Reviews of Revenue Grid?

What Are G2 Users Discussing About Revenue Grid?

GTM Studio - Powered by ZoomInfo

Note: GTM Studio is the upgraded version of ZoomInfo Marketing and ZoomInfo Operations. GTM Studio is ZoomInfo's AI-powered go-to-market canvas that unifies signals, systems, and teams in one intelligent workspace so plays fire automatically, moments aren't missed, and reps always know what to do next. Designed for RevOps and marketing teams, GTM Studio eliminates tool sprawl by connecting CRM, marketing, sales, and third-party data into a single live canvas - giving every team a complete, AI-ready view of their market. At the core of GTM Studio is built-in waterfall enrichment that automatically fills in missing contact and account data across 25+ vendors, so the data powering every play is always complete and actionable. AI-powered insights surface buying signals in real time, helping teams respond to in-market buyers in under five minutes - before competitors have even pulled a list. Every insight is grounded in your ICP, so GTM decisions are faster, sharper, and more informed. GTM Studio is built for speed to execution. A library of pre-built plays - including inbound acceleration, champion tracking, and competitive displacement - can be launched in a single click, with no tickets, no engineering support, and no waiting. Custom plays can be designed, tested, and scaled without code or developer involvement, compressing what used to take weeks into minutes. Specialized AI agents handle enrichment, scoring, routing, and message creation automatically, so teams stay focused on results rather than operations. GTM Studio integrates with the tools revenue teams already rely on - Salesforce, HubSpot, Salesloft, Gong, Slack, and 50+ more - ensuring signals flow freely across the stack and execution happens without friction. Built-in analytics measure what's working in real time, while automated workflows and alerts keep teams responsive to every change in GTM data. The result is a GTM motion that runs on its own - where top-performing teams launch more than 50 plays per quarter, expansion campaigns that once took three weeks go live in 30 minutes, and every seller always knows exactly where to focus next.

Average Rating: 4.5/5.0

Total Reviews: 3,395

How Do G2 Users Rate GTM Studio - Powered by ZoomInfo?

  • Ease of Use: 8.8/10 (Category avg: 9.0/10)

Who Is the Company Behind GTM Studio - Powered by ZoomInfo?

  • Seller: ZoomInfo
  • Company Website:
  • Year Founded: 2000
  • HQ Location: Vancouver, WA
  • Twitter: @ZoomInfo
    23,515 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    9,779 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 63% Medium, 24% Large

What Do G2 Reviewers Say About GTM Studio - Powered by ZoomInfo?

AI-generated summary from verified user reviews

Pros
  • Users value the reliable B2B contact data of GTM Studio, enhancing targeted prospect lists and campaign efficiency.
  • Users value the accuracy of data and intent signals in GTM Studio, enhancing their lead generation and targeting efforts.
  • Users find GTM Studio's ease of use exceptional, streamlining lead enrichment with straightforward features and intuitive navigation.
  • Users value the reliable and accurate B2B contact data from GTM Studio, enhancing campaign effectiveness and targeting precision.
  • Users value the high-quality data from GTM Studio - Powered by ZoomInfo for efficient, targeted outreach campaigns.
Cons
  • Users find the pricing high, making it less accessible for smaller teams with limited budgets.
  • Users find that data inaccuracy affects reliability, with outdated information and missing data for niche roles.
  • Users note that the pricing is high for small teams, making it less accessible for budget-conscious businesses.
  • Users find the learning curve steep, feeling overwhelmed initially due to the platform's complexity and range of features.
  • Users find the platform's complexity overwhelming initially, requiring training and processes for effective use.

What Are Recent G2 Reviews of GTM Studio - Powered by ZoomInfo?

What Are G2 Users Discussing About GTM Studio - Powered by ZoomInfo?

HubSpot Data Hub

Data Hub connects, cleanses, and automates customer data across the HubSpot CRM, providing operations teams with tools to maintain data quality, ensure system integration, and streamline business processes. Core Value Proposition: Data Hub addresses critical operational challenges: disconnected data across applications, manual data entry consuming team time, data quality issues undermining business decisions, and complex automation requirements existing tools cannot handle. The platform offers native integrations with other applications to create a more efficient, aligned, and agile business. Key Capabilities: Data Integration: Data Hub connects contacts, leads, and company data between HubSpot and external applications bidirectionally and in real-time. This creates a unified customer data foundation rather than requiring manual data transfer. Data Quality Management: The platform includes tools that maintain a clean database, allowing operations teams to save hours of manual data validation and correction work. Process Automation: Data Hub enables complex business process automation across systems, connecting trigger events in one application to automated actions in another. This streamlines internal workflows and reduces manual coordination. Unified Customer View: By connecting all customer data sources to the HubSpot CRM platform, Data Hub creates a single source of truth that sales, marketing, and service teams can reference for customer interactions. Data Hub vs. Alternatives: Unlike standalone integration platforms (iPaaS) requiring technical expertise to configure and maintain, Data Hub provides native HubSpot integration with a visual interface designed for operations professionals rather than developers. This reduces implementation time and ongoing maintenance requirements. Data Hub eliminates manual data entry and data validation by automating these workflows. The platform guarantees up-to-date data and maintains a clean database without constant manual intervention. Who Should Use Data Hub: Data Hub serves operations teams managing data across multiple systems, organizations experiencing data quality issues affecting business decisions, and companies needing to automate complex cross-system workflows without extensive technical resources. The platform enables business agility as organizations grow. Outcome: Data Hub supercharges your HubSpot CRM with a complete toolkit to connect, clean, and automate customer data, uniting all customer data into one connected platform that results in a friction-free customer experience.

Average Rating: 4.5/5.0

Total Reviews: 622

How Do G2 Users Rate HubSpot Data Hub?

  • Ease of Use: 8.7/10 (Category avg: 9.0/10)
  • Data Segmentation: 8.5/10 (Category avg: 8.8/10)
  • Predictive Forecasting: 8.1/10 (Category avg: 8.3/10)
  • Account Engagement: 8.5/10 (Category avg: 8.7/10)

Who Is the Company Behind HubSpot Data Hub?

  • Seller: HubSpot
  • Company Website:
  • Year Founded: 2006
  • HQ Location: Cambridge, Massachusetts, United States
  • Twitter: @HubSpot
    784,270 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    17,628 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Owner
  • Top Industries: Information Technology and Services, Marketing and Advertising
  • Company Size: 64% Small, 32% Medium

What Do G2 Reviewers Say About HubSpot Data Hub?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the user-friendly interface of HubSpot Data Hub, making information easily accessible and operations efficient.
  • Users value the two-way data sync of HubSpot Data Hub, enhancing efficiency and collaboration across teams.
  • Users benefit from automation capabilities in HubSpot Data Hub, significantly streamlining tasks and enhancing overall efficiency.
  • Users value the two-way data sync across platforms, enhancing efficiency and ensuring accurate, consistent information for teams.
  • Users appreciate the efficiency of HubSpot Data Hub, streamlining data management and reducing workflow complexities.
Cons
  • Users find the limitations in data handling frustrating, particularly regarding external data integration and processing capabilities.
  • Users find the missing features in HubSpot Data Hub limit their ability to manage complex contact data effectively.
  • Users find the learning curve steep, especially when unfamiliar with workflow automation, affecting overall usability.
  • Users find HubSpot Data Hub fairly expensive, particularly for small teams wanting advanced features and customization.
  • Users find the complexity of reporting and data tracking in HubSpot Data Hub to be challenging and frustrating.

What Are Recent G2 Reviews of HubSpot Data Hub?

What Are G2 Users Discussing About HubSpot Data Hub?

Substrata

Substrata analyzes behavioral data to uncover attitudes, emotions, intentions and power dynamics, helping dealmakers sell smarter and close more deals.

Average Rating: 4.9/5.0

Total Reviews: 1,126

How Do G2 Users Rate Substrata?

  • Ease of Use: 9.8/10 (Category avg: 9.0/10)
  • Data Segmentation: 9.5/10 (Category avg: 8.8/10)
  • Predictive Forecasting: 9.3/10 (Category avg: 8.3/10)
  • Account Engagement: 9.5/10 (Category avg: 8.7/10)

Who Is the Company Behind Substrata?

  • Seller: Substrata
  • Company Website:
  • Year Founded: 2020
  • HQ Location: Tel Aviv, Israel
  • Twitter: @SubstrataHQ
    517 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    31 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Sales Development Representative, Project Manager
  • Top Industries: Information Technology and Services, Marketing and Advertising
  • Company Size: 45% Small, 41% Medium

What Do G2 Reviewers Say About Substrata?

AI-generated summary from verified user reviews

Pros
  • Users value the high accuracy of Substrata's insights, enhancing their understanding of clients and improving negotiations.
  • Users value the sophisticated emotional insights of Substrata, enhancing communication and understanding in high-stakes environments.
  • Users appreciate the insightful analysis of Substrata, enhancing understanding of tone and emotions in conversations.
  • Users value Substrata for its actionable insights that enhance communication effectiveness and decision-making confidence.
  • Users value the time-saving features of Substrata, enhancing decision-making efficiency and improving communication effectiveness.
Cons
  • Users face a steep learning curve with Substrata, requiring time and effort to master advanced features.
  • Users find the limited customization options restrict their ability to tailor insights for specific needs and perspectives.
  • Users find the complexity in setup and navigation challenging, hindering their ability to effectively use Substrata.
  • Users find the time-consuming setup and analysis process of Substrata to be a notable challenge.
  • Users find the dashboard overwhelming initially, struggling with complexity and a lack of intuitive features.

What Are Recent G2 Reviews of Substrata?

Apollo.io

Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs.

Average Rating: 4.7/5.0

Total Reviews: 9,441

How Do G2 Users Rate Apollo.io?

  • Ease of Use: 9.0/10 (Category avg: 9.0/10)
  • Data Segmentation: 8.3/10 (Category avg: 8.8/10)
  • Predictive Forecasting: 7.7/10 (Category avg: 8.3/10)
  • Account Engagement: 8.0/10 (Category avg: 8.7/10)

Who Is the Company Behind Apollo.io?

  • Seller: Apollo.io
  • Company Website:
  • Year Founded: 2015
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Business Development Manager
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 67% Small, 29% Medium

What Do G2 Reviewers Say About Apollo.io?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Apollo.io, enhancing their lead generation and CRM integration seamlessly.
  • Users value the user-friendly interface and automation features of Apollo.io, enhancing their lead generation efficiency.
  • Users value the robust search and filtering capabilities of Apollo.io, enhancing their outreach and campaign management efficiency.
  • Users appreciate the streamlined prospecting and outreach capabilities of Apollo.io, enhancing efficiency and targeting in lead generation.
  • Users appreciate the time-saving features of Apollo.io, streamlining their outreach and enhancing sales efficiency.
Cons
  • Users find missing features frustrating, particularly in layout customization, email templates, and integration options.
  • Users indicate that inaccurate data in Apollo.io can lead to frustrations with lead information and missing emails.
  • Users find the steep learning curve of Apollo.io challenging, hindering effective navigation and utilization of its features.
  • Users note limited features and variable accuracy, necessitating manual checks and selective outreach, which can overwhelm new users.
  • Users experience data inaccuracy with Apollo.io, leading to unreliable contact information that requires verification.

What Are Recent G2 Reviews of Apollo.io?

What Are G2 Users Discussing About Apollo.io?

Dreamdata

Dreamdata is an Agentic B2B Attribution Platform for B2B marketing teams. Answer any question about marketing's impact and know where to invest next. 81% of a B2B customer journey happens before your sales team says hello. The decision on where the next marketing dollar goes still gets made on the 19% that reaches the CRM. Dreamdata gets rid of that black box. We unify all your GTM data into one account-based data model, including the anonymous visits and ad impressions your CRM never sees, organized by account and tied to revenue. Automatically without a village of Ops or professional services. See what's working across your entire customer journey. Ask Dreamdata AI about marketing's impact and get numbers that trace back to the contacts, companies, and deals behind the revenue. Then feed your ad platforms enriched pipeline data to make them more efficient, and target in-market accounts using intent signals from across your stack. Key offerings - Customer Journey & Multi-Touch Attribution: See every touch across your customer journeys and analyze the performance of every channel, campaign, and content piece. - Dreamdata AI: Ask in plain English and get reports from an AI that knows your GTM. In our Analytics Agent, your own LLM via our MCP Server, or run custom agents on your Data Warehouse. - Audience Targeting: Build ad audiences from AI signals across all your GTM data and sync them directly to LinkedIn, Google, Meta, and Microsoft Ads. - Conversion Syncs: Sync enriched pipeline data back to LinkedIn, Google, Meta, and Microsoft Ads to automatically optimize campaigns for revenue, not clicks. Try Dreamdata with your own data before you commit.

Average Rating: 4.7/5.0

Total Reviews: 270

How Do G2 Users Rate Dreamdata?

  • Ease of Use: 8.4/10 (Category avg: 9.0/10)
  • Data Segmentation: 9.0/10 (Category avg: 8.8/10)
  • Predictive Forecasting: 7.8/10 (Category avg: 8.3/10)
  • Account Engagement: 8.5/10 (Category avg: 8.7/10)

Who Is the Company Behind Dreamdata?

  • Seller: dreamdata.io
  • Company Website:
  • Year Founded: 2018
  • HQ Location: Copenhagen, Capital Region
  • Twitter: @DreamdataIO
    291 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    109 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Head of Marketing, Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 60% Medium, 33% Small

What Do G2 Reviewers Say About Dreamdata?

AI-generated summary from verified user reviews

Pros
  • Users value the in-depth customer journey insights provided by Dreamdata, enhancing their marketing efforts significantly.
  • Users value the attribution accuracy of Dreamdata, effectively linking marketing efforts to revenue outcomes and customer journeys.
  • Users value the in-depth customer journey insights provided by Dreamdata, enhancing their understanding and performance optimization.
  • Users value the insights provided by Dreamdata, enhancing their understanding of customer journeys and improving performance.
  • Users value the ease of use of Dreamdata, praising its intuitive interface and seamless implementation features.
Cons
  • Users experience a steep learning curve with Dreamdata, finding setup and navigation quite challenging initially.
  • Users have noted the missing features in Dreamdata, particularly the lack of comprehensive comparison and funnel reporting options.
  • Users express frustration with inadequate reporting options in Dreamdata, highlighting a lack of customizability and essential features.
  • Users find the interface not intuitive and emphasize the steep learning curve for maximizing Dreamdata's capabilities.
  • Users express frustration with poor reporting capabilities, noting that manual setup hampers efficiency and usability.

What Are Recent G2 Reviews of Dreamdata?

What Are G2 Users Discussing About Dreamdata?

Avoma

Avoma is the only AI-first Growth Acceleration Platform designed for customer-facing teams at startups and scaleups. By combining AI Meeting Assistance with Conversational Intelligence and Revenue Intelligence, Avoma empowers teams to streamline workflows, enhance customer interactions, and accelerate growth. With Avoma, you can automatically schedule and record meetings, receive full transcripts and AI-generated notes, and sync actionable insights directly to your CRM. Its AI-powered technology helps capture crucial customer information before, during, and after meetings—providing real-time insights and auto-scoring sales and customer calls with AI-powered scorecards. Avoma’s advanced Revenue Intelligence capabilities streamline forecasting and pipeline reviews with deal engagement activity, deal health and risk scores, and automated win/loss analysis. Built to empower both customer-facing reps and leaders, Avoma provides actionable insights at every stage of the customer journey. For more information, visit avoma.com.

Average Rating: 4.6/5.0

Total Reviews: 1,352

How Do G2 Users Rate Avoma?

  • Ease of Use: 9.0/10 (Category avg: 9.0/10)
  • Data Segmentation: 7.1/10 (Category avg: 8.8/10)
  • Predictive Forecasting: 7.4/10 (Category avg: 8.3/10)
  • Account Engagement: 8.3/10 (Category avg: 8.7/10)

Who Is the Company Behind Avoma?

  • Seller: Avoma
  • Year Founded: 2017
  • HQ Location: Palo Alto, California
  • Twitter: @AvomaInc
    391 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    66 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Customer Success Manager, Account Executive
  • Top Industries: Computer Software, Marketing and Advertising
  • Company Size: 53% Small, 46% Medium

What Do G2 Reviewers Say About Avoma?

AI-generated summary from verified user reviews

Pros
  • Users find Avoma incredibly helpful for seamless call reviews, accurate transcriptions, and efficient note-taking.
  • Users value the seamless transcription of Avoma, enhancing reliability and simplifying review of sales calls and meetings.
  • Users appreciate the accuracy of transcriptions with Avoma, enhancing efficiency and streamlining their call review process.
  • Users find Avoma provides excellent ease of use with seamless recording, transcription, and streamlined meeting insights.
  • Users value Avoma's AI-powered transcription and summaries, greatly simplifying meeting follow-ups and enhancing team collaboration.
Cons
  • Users experience recording issues with Avoma, including dropped connections and occasional transcription errors affecting usability.
  • Users report occasional AI transcription inaccuracies that can misinterpret voices and affect the overall effectiveness of the tool.
  • Users experience occasional accuracy issues with Avoma's transcriptions, requiring manual corrections to ensure reliability.
  • Users report occasional transcription errors with Avoma, affecting accuracy during meetings with background noise or multiple speakers.
  • Users note inaccurate transcripts from Avoma, leading to occasional misunderstandings and missed insights during meetings.

What Are Recent G2 Reviews of Avoma?

What Are G2 Users Discussing About Avoma?

Airspeed

Airspeed is an AI-native revenue execution platform built for modern B2B revenue teams. Where traditional sales tools stop at surfacing insights — leaving reps to execute manually across disconnected systems — Airspeed's AI agents understand every signal across your calls, emails, and CRM, then take the next best action to move each deal forward. The platform closes the gap between knowing and doing: it surfaces deal risk before pipeline review, keeps CRM data current without a rep touching it, drafts follow-ups ready to send, and coaches every rep with the play that's already won. Built for CROs, sales leaders, RevOps, enablement, customer success, and reps at growing B2B companies, Airspeed gives revenue teams sharper visibility into deal health, more consistent execution, and more time spent actually selling. The primary audience for Airspeed includes sales professionals who are looking to streamline their workflows and enhance their performance through data-driven insights. The software is particularly beneficial for teams that engage in complex sales processes, where understanding customer interactions is crucial for success. By automating the capture and analysis of customer conversations throughout the sales funnel, Airspeed transforms these interactions into reliable CRM data, insights, and workflows, making it easier for teams to manage their pipelines effectively. Key features of Airspeed include an intuitive dashboard that allows users to oversee their sales pipeline, manage follow-ups, and conduct forecasting and deal close analysis. The platform provides win/loss insights that help teams understand the factors influencing their success or failure in closing deals. Additionally, Airspeed offers AI-supported coaching, which can guide sales reps in refining their approaches based on real customer feedback. The configurable AI agents adapt to a team’s specific go-to-market (GTM) strategies, ensuring that the insights generated are relevant and actionable. One of the standout benefits of Airspeed is its ability to significantly reduce the time sales teams spend on administrative tasks. By automating data entry and analysis, sales professionals can focus more on executing deals with confidence. The platform enhances data quality, minimizes manual work, and provides clear visibility into deal health and potential risks. This leads to improved forecasting accuracy, smoother transitions between team members, and a more strategic approach to selling, all driven by genuine customer interactions. Overall, Airspeed empowers sales teams to operate more efficiently and effectively in a competitive B2B landscape.

Average Rating: 4.7/5.0

Total Reviews: 126

How Do G2 Users Rate Airspeed?

  • Ease of Use: 9.4/10 (Category avg: 9.0/10)

Who Is the Company Behind Airspeed?

  • Seller: Airspeed
  • Company Website:
  • Year Founded: 2022
  • HQ Location: London, GB
  • Twitter: @GlyphicAI
    99 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    40 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 67% Medium, 29% Small

What Do G2 Reviewers Say About Airspeed?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of Glyphic, enabling quick adoption and seamless integration into their workflows.
  • Users value Glyphic for its time-saving capabilities, streamlining follow-ups and enhancing overall productivity effortlessly.
  • Users highlight the high accuracy of Glyphic, enabling clear insights and effective follow-ups after every call.
  • Users value Glyphic's seamless integration and AI capabilities, which save hours and enhance sales efficiency.
  • Users value Glyphic for its conversation intelligence and actionable insights, enhancing communication and boosting sales effectiveness.
Cons
  • Users report inaccuracy in transcripts and AI outputs, leading to challenges in reliability and integration with other tools.
  • Users face integration issues with Airspeed due to limited customization and missing features in transcript handling.
  • Users report recording issues with Airspeed, leading to missed follow-ups and reliance on potentially inaccurate transcripts.
  • Users note the inaccuracy of AI sentiment analysis, suggesting improvements may occur with increased usage over time.
  • Users find the automatic tagging complexity of Airspeed somewhat cumbersome, requiring manual confirmation during calls.

What Are Recent G2 Reviews of Airspeed?

InfiniGrow

InfiniGrow is an AI-driven revenue marketing platform that provides a unified attribution, forecasting, and planning solution to help B2B marketers become revenue leaders. InfiniGrow's platform helps B2B SaaS marketing teams uncover the business impact of any marketing activity, forecast the results of any budget scenario, and continuously hit their KPIs by optimizing their budget allocation towards the best-performing channels. In today's agile marketing landscape, B2B marketers are faced with increasing challenges as they attempt to make their marketing more predictable, measurable, and revenue-driven. InfiniGrow automatically consolidates and analyzes your live Marketing, Sales, and financial data to uncover the exact business impact of your activities, and provides clear visibility and AI-driven recommendations to better allocate your budget so you can continuously hit your KPIs.

Average Rating: 4.7/5.0

Total Reviews: 54

How Do G2 Users Rate InfiniGrow?

  • Ease of Use: 8.3/10 (Category avg: 9.0/10)
  • Data Segmentation: 10.0/10 (Category avg: 8.8/10)
  • Predictive Forecasting: 10.0/10 (Category avg: 8.3/10)
  • Account Engagement: 10.0/10 (Category avg: 8.7/10)

Who Is the Company Behind InfiniGrow?

  • Seller: InfiniGrow
  • Year Founded: 2017
  • HQ Location: Tel Aviv, Israel
  • Twitter: @InfiniGrow
    150 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    8 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 93% Medium, 7% Small

What Do G2 Reviewers Say About InfiniGrow?

AI-generated summary from verified user reviews

Pros
  • Users value the structured data insights of InfiniGrow that enhance understanding of marketing impact and ROI.
  • Users value Attribution Accuracy in InfiniGrow, enabling clear insights into event impacts on revenue and pipeline.
  • Users value the intuitive design and structured data of InfiniGrow, enhancing clarity and insights for informed decision-making.
  • Users value the exceptional customer service of InfiniGrow, particularly appreciating prompt assistance and tailored reporting improvements.
  • Users value the comprehensive reporting capabilities of InfiniGrow, enabling insights into campaign impact and ROI.
Cons
  • Users experience a challenging learning curve with InfiniGrow, requiring time to adapt to its features and interface.
  • Users note a learning difficulty with InfiniGrow, requiring time and support to fully understand the platform.
  • Users experience filtering issues that complicate navigation, especially with scrolling and clarity on applied filters.
  • Users find filter navigation cumbersome, often struggling with scrolling and identifying applied filters, which hinders usability.
  • Users find the platform to be not intuitive, often needing assistance to navigate and utilize its full potential.

What Are Recent G2 Reviews of InfiniGrow?

What Are G2 Users Discussing About InfiniGrow?

Nektar.ai

Nektar is the GTM telemetry platform that automatically captures every customer interaction and delivers clean data to your CRM, data warehouse, and AI applications, with zero manual entry or adoption friction. Unlike tools that lock your data in proprietary interfaces, Nektar acts as revenue signals infrastructure: capturing emails, meetings, calls, and Slack, then piping structured intelligence into Salesforce, Snowflake, Claude, and your entire stack. Management teams get unmatched visibility into frontline activities to optimize execution across the revenue funnel. Leadership teams get reliable and granular insights to build a data-driven revenue strategy. Revenue operation teams get accurate and complete data to modify GTM processes that enable greater win rates. Deploy in 2 weeks with historical backfill. No UI. No change management. Enterprise-grade security

Average Rating: 4.7/5.0

Total Reviews: 50

How Do G2 Users Rate Nektar.ai?

  • Ease of Use: 8.8/10 (Category avg: 9.0/10)
  • Data Segmentation: 7.4/10 (Category avg: 8.8/10)
  • Predictive Forecasting: 8.3/10 (Category avg: 8.3/10)
  • Account Engagement: 8.2/10 (Category avg: 8.7/10)

Who Is the Company Behind Nektar.ai?

  • Seller: Nektar.ai
  • Year Founded: 2020
  • HQ Location: San Francisco, California
  • Twitter: @AiNektar
    218 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    53 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 82% Medium, 14% Small

What Do G2 Reviewers Say About Nektar.ai?

AI-generated summary from verified user reviews

Pros
  • Users find Nektar.ai offers ease of use, allowing teams to focus on management rather than maintenance.
  • Users commend the responsive customer support of Nektar.ai, enhancing ease of use and implementation.
  • Users value Nektar.ai for its efficiency, allowing teams to focus on data management rather than tool maintenance.
  • Users appreciate Nektar.ai's proactive support and seamless tracking features, enhancing their overall business operations.
  • Users praise the easy setup of Nektar.ai, allowing for efficient integration and minimal maintenance.
Cons
  • Users face CRM integration hiccups that hinder customization and affect overall usability, needing better pre-built reports.
  • Users find the limited customization options of Nektar.ai restrict their ability to tailor insights effectively.
  • Users face challenges with email issues as custom changes are limited, causing gaps in data tracking and syncing.
  • Users find the inadequate reporting in Nektar.ai limits insights and the overall experience, needing more pre-built options.
  • Users face integration issues with Nektar.ai, though strong after-sales support helps ease the onboarding process.

What Are Recent G2 Reviews of Nektar.ai?

Revenue.io

Revenue.io is a Salesforce-native revenue platform that unifies sales engagement, sales dialer, conversation intelligence, sales enablement, revenue intelligence, and real-time coaching in a single system. Unlike standalone tools that sit outside the CRM and sync data back later, Revenue.io operates directly inside Salesforce. Every call, email, meeting, and engagement signal is captured and recorded in the CRM in real time. The platform is designed to improve sales execution while preserving Salesforce as the system of record. Learn more at www.revenue.io.

Average Rating: 4.7/5.0

Total Reviews: 571

How Do G2 Users Rate Revenue.io?

  • Ease of Use: 9.3/10 (Category avg: 9.0/10)
  • Data Segmentation: 9.8/10 (Category avg: 8.8/10)
  • Predictive Forecasting: 9.4/10 (Category avg: 8.3/10)
  • Account Engagement: 9.2/10 (Category avg: 8.7/10)

Who Is the Company Behind Revenue.io?

  • Seller: Revenue.io
  • Year Founded: 2012
  • HQ Location: Los Angeles, CA
  • Twitter: @revenue_io
    4,277 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    107 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Customer Service Representative, Account Executive
  • Top Industries: Computer Software, Financial Services
  • Company Size: 58% Medium, 22% Small

What Do G2 Reviewers Say About Revenue.io?

AI-generated summary from verified user reviews

Pros
  • Users praise the responsive and friendly customer support of Revenue.io, ensuring issues are resolved quickly and efficiently.
  • Users love the ease of use of Revenue.io, benefiting from seamless integration and intuitive features for better organization.
  • Users appreciate the exceptional support from Revenue.io, highlighting quick, friendly responses that ensure seamless implementation.
  • Users appreciate the easy setup of Revenue.io, backed by exceptional support during the implementation process.
  • Users appreciate the seamless Salesforce integration of Revenue.io, enhancing their workflow and minimizing disruptions during tasks.
Cons
  • Users report call issues like headset disconnections and difficulties locating call history, affecting their experience with Revenue.io.
  • Users suggest enhancements needed for Revenue.io, including more advanced features and improved support communication options.
  • Users find the limited features of Revenue.io, especially in mobile and integrations, to be a drawback.
  • Users experience connection issues with Revenue.io, including dropped calls and unreliable mobile functionality.
  • Users face dialer issues that hinder troubleshooting and tracking of recent calls, impacting workflow efficiency.

What Are Recent G2 Reviews of Revenue.io?

What Are G2 Users Discussing About Revenue.io?

RevSure

RevSure is the only enterprise-scale context layer and AI brain for B2B GTM across Sales, Marketing, and Customer Success. It unifies data, intelligence, and signals across 20+ siloed tools and 7+ handoffs, from first touch to closed-won and beyond, so agents, whether RevSure’s, our customers’, or third-party, can execute autonomous and coordinated actions across the full funnel. Until now, revenue has been run by humans, and the tools have been built for humans. The future is revenue that runs itself, with agents handling demand generation, pipeline generation, pipeline conversion, expansion, and the handoffs between them. Without a common brain like RevSure to harmonize the fragmented GTM tool ecosystem, more agents will only create more noise.

Average Rating: 4.7/5.0

Total Reviews: 48

How Do G2 Users Rate RevSure?

  • Ease of Use: 7.9/10 (Category avg: 9.0/10)
  • Data Segmentation: 9.4/10 (Category avg: 8.8/10)
  • Predictive Forecasting: 9.2/10 (Category avg: 8.3/10)
  • Account Engagement: 9.3/10 (Category avg: 8.7/10)

Who Is the Company Behind RevSure?

  • Seller: RevSure.ai
  • Company Website:
  • Year Founded: 2021
  • HQ Location: Wilmington, US
  • Twitter: @RevSure
    83 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    76 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 71% Medium, 19% Large

What Do G2 Reviewers Say About RevSure?

AI-generated summary from verified user reviews

Pros
  • Users commend the exceptional customer support from RevSure, finding their partnership and assistance unparalleled in the industry.
  • Users benefit from insightful analytics with RevSure, enhancing campaign performance and enabling data-driven decision-making.
  • Users commend RevSure for its exceptional customer support and adaptability, significantly enhancing their data management experience.
  • Users value the critical insights gained from RevSure, enhancing marketing attribution and pipeline visibility effectively.
  • Users commend RevSure for its ease of use, enabling seamless multi-touch attribution and efficient reporting processes.
Cons
  • Users experience a steep learning curve with RevSure, but finding data becomes easier after initial adjustments.
  • Users find the RevSure interface not immediately intuitive, with a steep learning curve and overwhelming feature set.
  • Users face occasional filtering issues that complicate data review, requiring extra effort to understand metrics.
  • Users face inadequate reporting, finding it daunting to build reports despite support from the RevSure team.
  • Users find RevSure not intuitive, requiring extensive training and support to navigate its complex data effectively.

What Are Recent G2 Reviews of RevSure?

Julie Jung
JJ
Researched and written by Julie Jung
Updated