Best Revenue Operations & Intelligence (RO&I) Software for Medium-Sized Businesses

How Many Revenue Operations & Intelligence (RO&I) Software Products Does G2 Track?

Total Products under this Category: 184

Category Stats (Nov 2026)

  • Average Rating: 4.67/5 (↑0.01 vs Oct 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Twine (+7.14%) - Among all products in this category, Twine recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Revenue Operations & Intelligence (RO&I) Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 79,300+ Authentic Reviews
  • 184+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Revenue Operations & Intelligence (RO&I) Software

G2 Grid® for Revenue Operations & Intelligence (RO&I) Software plotting products by satisfaction and market presence

Highlighted products: Salesforce Sales Cloud, Gong, Salesloft, GTM Studio - Powered by ZoomInfo, Revenue Grid, HubSpot Data Hub, Substrata, and Apollo.io.

Underlying data: [Grid® JSON](https://www.g2.com/categories/revenue-operations-intelligence-ro-i/grids.json?focus%5B%5D=agentforce-sales-formerly-salesforce-sales-cloud&focus%5B%5D=gong&focus%5B%5D=salesloft&focus%5B%5D=gtm-studio-powered-by-zoominfo&focus%5B%5D=revenue-grid&focus%5B%5D=hubspot-data-hub&focus%5B%5D=substrata-substrata&focus%5B%5D=apollo-io&segment=mid-market)

Salesforce Sales Cloud

Accelerate revenue from pipeline to paycheck with Salesforce Sales Cloud - your complete growth platform that brings together the power of humans with agents at every step of the sales cycle. Boost productivity with automation and drive revenue with an integrated growth platform. The future of sales is here, and with Agentforce, we’re helping teams unlock their full potential - making them limitless. Build Pipeline Faster with AI Agents: Sales Agents Sales AI Sales Engagement Sales Programs Buyer Engagement Accelerate Productivity with Automation: Sales Data Sales Analytics Sales Team Productivity Revenue Intelligence Drive Revenue on an Integrated Platform: Revenue Lifecycle Management and CPQ Sales Performance Management Partner Relationship Management

Average Rating: 4.4/5.0

Total Reviews: 26,319

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How Do G2 Users Rate Salesforce Sales Cloud?

  • Ease of Use: 8.2/10 (Category avg: 9.0/10)
  • Data Segmentation: 8.6/10 (Category avg: 8.8/10)
  • Predictive Forecasting: 8.4/10 (Category avg: 8.3/10)
  • Account Engagement: 8.7/10 (Category avg: 8.7/10)

Who Is the Company Behind Salesforce Sales Cloud?

  • Seller: Salesforce
  • Company Website:
  • Year Founded: 1999
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    89,711 employees on LinkedIn®
  • Ownership: NYSE:CRM

Who Uses This Product?

  • Who Uses This: Account Executive, Account Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 45% Medium, 34% Large

What Do G2 Reviewers Say About Salesforce Sales Cloud?

AI-generated summary from verified user reviews

Pros
  • Users find it intuitive and easy to navigate, helping sales teams handle daily tasks with less effort.
  • Users value time savings and efficiency, reducing repetitive work and freeing sales teams to focus on selling and customers.
  • Users value the flexible customization that lets them tailor workflows, fields, and sales processes to fit their business needs.
  • Users value the smooth integrations with Salesforce products, third-party apps, and business systems, connecting tools and data across platforms.
  • Users value its broad, ready-to-use CRM features, which cover essential sales needs and support business operations.
Cons
  • Users find the pricing high, with licensing, add-ons, and scaling increasing costs, especially for smaller teams.
  • Users find the learning curve steep, especially for new and less-technical users.
  • Users find the interface cluttered, clunky, and often unintuitive to navigate.
  • Users say initial setup and implementation can be complex and time-consuming, sometimes requiring outside help.
  • Users find the platform complex and overwhelming, especially when learning or configuring workflows.

What Are Recent G2 Reviews of Salesforce Sales Cloud?

What Are G2 Users Discussing About Salesforce Sales Cloud?

Gong

Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, AI-powered intelligence, specialized agents, and trusted applications, Gong helps more than 5,000—including LinkedIn, Shopify, Slack, Twilio, Zillow, and Morningstar—companies around the world deeply understand their teams and customers, automate critical sales workflows, and close more deals with less effort. Recognized by G2 as the #1 Best Software Product for multiple years, Gong continues to lead in customer satisfaction, innovation, and AI-powered revenue transformation. For more information, visit www.gong.io.

Average Rating: 4.7/5.0

Total Reviews: 6,617

How Do G2 Users Rate Gong?

  • Ease of Use: 9.2/10 (Category avg: 9.0/10)
  • Data Segmentation: 8.4/10 (Category avg: 8.8/10)
  • Predictive Forecasting: 7.9/10 (Category avg: 8.3/10)
  • Account Engagement: 8.5/10 (Category avg: 8.7/10)

Who Is the Company Behind Gong?

  • Seller: Gong
  • Company Website:
  • Year Founded: 2015
  • HQ Location: San Francisco, California
  • LinkedIn® Page: www.linkedin.com
    3,587 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Customer Success Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 68% Medium, 18% Large

What Do G2 Reviewers Say About Gong?

AI-generated summary from verified user reviews

Pros
  • Users value AI-powered analysis that quickly turns sales conversations into actionable insights and reveals cross-call trends.
  • Users like the intuitive, easy-to-navigate interface, which helps them find what they need and handle daily tasks with ease.
  • Users value reliable call recording that preserves conversations for later review and reference.
  • Users value the time saved on call reviews, follow-ups, and routine sales work, helping them handle daily tasks more efficiently.
  • Users like concise automatic call summaries that capture key takeaways and help them quickly catch up on meetings.
Cons
  • Users find search and filtering unintuitive and unreliable, making it difficult to locate specific calls, people, and information.
  • Users find the interface cluttered and unintuitive, making navigation and locating features difficult, especially for new users.
  • Users find the pricing expensive, especially for smaller teams and when adding seats or paying for separate features.
  • Users find AI insights inaccurate and inconsistent, often misreading conversation context and requiring manual review.
  • Users say transcripts can be inaccurate, especially with names, technical terms, fast speech, and noisy audio.

What Are Recent G2 Reviews of Gong?

What Are G2 Users Discussing About Gong?

Salesloft

Salesloft is the revenue orchestration platform that closes the gap between what revenue teams know and what they do next. Powered by agentic AI, Salesloft's Predictive Revenue System connects live signals from buyer engagement, conversations, deals, and forecast data, turning intelligence into clear, prioritized action. Trusted by more than 4,000 organizations including Adobe, 3M, IBM, and Zoom, Salesloft helps revenue teams move from guesswork to confidence, quarter after quarter.

Average Rating: 4.5/5.0

Total Reviews: 9,677

How Do G2 Users Rate Salesloft?

  • Ease of Use: 8.9/10 (Category avg: 9.0/10)
  • Data Segmentation: 8.0/10 (Category avg: 8.8/10)
  • Predictive Forecasting: 8.0/10 (Category avg: 8.3/10)
  • Account Engagement: 7.8/10 (Category avg: 8.7/10)

Who Is the Company Behind Salesloft?

  • Seller: Salesloft
  • Company Website:
  • Year Founded: 2011
  • HQ Location: Atlanta, GA
  • LinkedIn® Page: www.linkedin.com
    1,098 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Sales Development Representative
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 51% Medium, 32% Large

What Do G2 Reviewers Say About Salesloft?

AI-generated summary from verified user reviews

Pros
  • Users find Salesloft easy to use, appreciating its convenience in reducing admin tasks and connecting with calendars.
  • Users find Salesloft to be helpful for reducing admin tasks and enhancing productivity with convenient scheduling and analytics.
  • Users value the enhanced human support and seamless CRM integration that boost their productivity and reporting.
  • Users value the automation capabilities of Salesloft, enhancing productivity and simplifying activity tracking within their CRM.
  • Users value the time-saving features of Salesloft, which simplify admin tasks and streamline outreach processes.
Cons
  • Users find the missing features in Salesloft frustrating, particularly for sharing cadences and account hierarchy.
  • Users report call issues with Salesloft, including glitches and lack of VoIP options affecting communication efficiency.
  • Users face integration issues with Salesloft, experiencing email disconnects and security concerns that disrupt workflows.
  • Users find the learning curve steep, especially new SDRs facing challenges with cadences and setup complexities.
  • Users experience technical limitations with Salesloft, including syncing errors and challenges in sharing cadences across teams.

What Are Recent G2 Reviews of Salesloft?

What Are G2 Users Discussing About Salesloft?

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GTM Studio - Powered by ZoomInfo

Note: GTM Studio is the upgraded version of ZoomInfo Marketing and ZoomInfo Operations. GTM Studio is ZoomInfo's AI-powered go-to-market canvas that unifies signals, systems, and teams in one intelligent workspace so plays fire automatically, moments aren't missed, and reps always know what to do next. Designed for RevOps and marketing teams, GTM Studio eliminates tool sprawl by connecting CRM, marketing, sales, and third-party data into a single live canvas - giving every team a complete, AI-ready view of their market. At the core of GTM Studio is built-in waterfall enrichment that automatically fills in missing contact and account data across 25+ vendors, so the data powering every play is always complete and actionable. AI-powered insights surface buying signals in real time, helping teams respond to in-market buyers in under five minutes - before competitors have even pulled a list. Every insight is grounded in your ICP, so GTM decisions are faster, sharper, and more informed. GTM Studio is built for speed to execution. A library of pre-built plays - including inbound acceleration, champion tracking, and competitive displacement - can be launched in a single click, with no tickets, no engineering support, and no waiting. Custom plays can be designed, tested, and scaled without code or developer involvement, compressing what used to take weeks into minutes. Specialized AI agents handle enrichment, scoring, routing, and message creation automatically, so teams stay focused on results rather than operations. GTM Studio integrates with the tools revenue teams already rely on - Salesforce, HubSpot, Salesloft, Gong, Slack, and 50+ more - ensuring signals flow freely across the stack and execution happens without friction. Built-in analytics measure what's working in real time, while automated workflows and alerts keep teams responsive to every change in GTM data. The result is a GTM motion that runs on its own - where top-performing teams launch more than 50 plays per quarter, expansion campaigns that once took three weeks go live in 30 minutes, and every seller always knows exactly where to focus next.

Average Rating: 4.5/5.0

Total Reviews: 3,397

How Do G2 Users Rate GTM Studio - Powered by ZoomInfo?

  • Ease of Use: 8.8/10 (Category avg: 9.0/10)

Who Is the Company Behind GTM Studio - Powered by ZoomInfo?

  • Seller: ZoomInfo
  • Company Website:
  • Year Founded: 2000
  • HQ Location: Vancouver, WA
  • LinkedIn® Page: www.linkedin.com
    9,779 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Customer Success Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 63% Medium, 24% Large

What Do G2 Reviewers Say About GTM Studio - Powered by ZoomInfo?

AI-generated summary from verified user reviews

Pros
  • Users value the advanced filtering and segmentation features of GTM Studio, enhancing targeting and campaign effectiveness.
  • Users find the lead enrichment capabilities of GTM Studio invaluable for targeted and effective demand generation campaigns.
  • Users appreciate the ease of use in GTM Studio, highlighting its simple navigation and straightforward setup process.
  • Users value the accuracy of data in GTM Studio, enabling precise targeting and effective demand generation campaigns.
  • Users value the high accuracy of data in GTM Studio, significantly enhancing targeting and campaign effectiveness.
Cons
  • Users feel that the pricing is expensive, especially for small teams, necessitating careful use of credits.
  • Users experience data inaccuracy, with outdated information and the need for manual validation affecting reliability.
  • Users find the cost to be high for small teams, impacting accessibility despite comparable market pricing.
  • Users find the platform to have a steep learning curve, making it complex and overwhelming for new users.
  • Users find the steep learning curve of GTM Studio challenging, particularly impacting new users' ability to navigate the platform.

What Are Recent G2 Reviews of GTM Studio - Powered by ZoomInfo?

What Are G2 Users Discussing About GTM Studio - Powered by ZoomInfo?

Revenue Grid

Revenue Grid is a sophisticated revenue intelligence solution designed to enhance sales performance through advanced data capturing technology. This platform integrates seamlessly with Salesforce, providing users with a comprehensive view of their revenue landscape. By leveraging artificial intelligence, Revenue Grid enables sales teams to make informed decisions, optimize their strategies, and ultimately drive revenue growth. The target audience for Revenue Grid includes sales leaders, operational roles, and organizations seeking to improve their sales processes. This solution is particularly beneficial for companies that rely heavily on data-driven insights to manage their sales pipelines effectively. With its robust features, Revenue Grid addresses specific use cases such as identifying revenue leaks, managing at-risk deals, and automating sales tasks, making it an essential tool for any sales-driven organization. Key features of Revenue Grid include AI-guided selling, which empowers sales representatives to understand the nuances of human relationships behind accounts. This capability allows teams to tailor their approaches and improve their chances of closing deals. Additionally, the platform offers intelligent sales sequences that automate repetitive tasks for Sales Development Representatives (SDRs) and Account Executives (AEs), freeing them to focus on high-impact activities. The ability to visualize and eliminate revenue leaks in the pipeline provides actionable insights that can significantly enhance sales performance. Moreover, Revenue Grid offers comprehensive analytics that provide clarity on sales team activities and the true state of each representative's forecasted pipeline. Users can access out-of-the-box reports that highlight potential revenue leaks, enabling proactive measures to be taken before issues escalate. Custom Revenue Signals can also be created to refine and enhance the sales process, ensuring that each team member operates at peak efficiency. By utilizing these features, sales teams can execute better, close deals faster, and increase their overall win rates. Overall, Revenue Grid stands out in the revenue intelligence category by combining advanced AI capabilities with seamless integration into existing sales workflows. This unique blend of features not only enhances productivity but also fosters a deeper understanding of the sales process, making it an invaluable asset for organizations aiming to maximize their revenue potential.

Average Rating: 4.6/5.0

Total Reviews: 593

How Do G2 Users Rate Revenue Grid?

  • Ease of Use: 9.0/10 (Category avg: 9.0/10)
  • Data Segmentation: 8.6/10 (Category avg: 8.8/10)
  • Predictive Forecasting: 8.4/10 (Category avg: 8.3/10)
  • Account Engagement: 8.7/10 (Category avg: 8.7/10)

Who Is the Company Behind Revenue Grid?

  • Seller: Revenue Grid
  • Company Website:
  • Year Founded: 2006
  • HQ Location: Atlanta, Georgia
  • LinkedIn® Page: www.linkedin.com
    140 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Account Manager
  • Top Industries: Computer Software, Financial Services
  • Company Size: 48% Medium, 41% Small

What Do G2 Reviewers Say About Revenue Grid?

AI-generated summary from verified user reviews

Pros
  • Users find Revenue Grid's ease of use remarkable, appreciating its automation and user-friendly features for improved productivity.
  • Users value the enhanced visibility and functionality of Revenue Grid for seamless Salesforce integration and email management.
  • Users value the seamless integration with tools, enabling a streamlined workflow and saving time on manual tasks.
  • Users highlight the exceptional support from Revenue Grid, ensuring quick responses and efficient problem resolution whenever needed.
  • Users commend the exceptional customer support of Revenue Grid, valuing prompt responses and efficient assistance across multiple tickets.
Cons
  • Users experience slow loading issues with Revenue Grid, requiring frequent refreshes and restarts to access the plugin.
  • Users face a steep learning curve with Revenue Grid, making initial setup and understanding challenging.
  • Users find missing integrations with certain apps and limited features a significant drawback in Revenue Grid.
  • Users experience technical issues during setup and configuration, requiring significant troubleshooting and coordination with support.
  • Users experience integration issues with Revenue Grid, leading to connection failures and limited functionality across applications.

What Are Recent G2 Reviews of Revenue Grid?

What Are G2 Users Discussing About Revenue Grid?

HubSpot Data Hub

Data Hub connects, cleanses, and automates customer data across the HubSpot CRM, providing operations teams with tools to maintain data quality, ensure system integration, and streamline business processes. Core Value Proposition: Data Hub addresses critical operational challenges: disconnected data across applications, manual data entry consuming team time, data quality issues undermining business decisions, and complex automation requirements existing tools cannot handle. The platform offers native integrations with other applications to create a more efficient, aligned, and agile business. Key Capabilities: Data Integration: Data Hub connects contacts, leads, and company data between HubSpot and external applications bidirectionally and in real-time. This creates a unified customer data foundation rather than requiring manual data transfer. Data Quality Management: The platform includes tools that maintain a clean database, allowing operations teams to save hours of manual data validation and correction work. Process Automation: Data Hub enables complex business process automation across systems, connecting trigger events in one application to automated actions in another. This streamlines internal workflows and reduces manual coordination. Unified Customer View: By connecting all customer data sources to the HubSpot CRM platform, Data Hub creates a single source of truth that sales, marketing, and service teams can reference for customer interactions. Data Hub vs. Alternatives: Unlike standalone integration platforms (iPaaS) requiring technical expertise to configure and maintain, Data Hub provides native HubSpot integration with a visual interface designed for operations professionals rather than developers. This reduces implementation time and ongoing maintenance requirements. Data Hub eliminates manual data entry and data validation by automating these workflows. The platform guarantees up-to-date data and maintains a clean database without constant manual intervention. Who Should Use Data Hub: Data Hub serves operations teams managing data across multiple systems, organizations experiencing data quality issues affecting business decisions, and companies needing to automate complex cross-system workflows without extensive technical resources. The platform enables business agility as organizations grow. Outcome: Data Hub supercharges your HubSpot CRM with a complete toolkit to connect, clean, and automate customer data, uniting all customer data into one connected platform that results in a friction-free customer experience.

Average Rating: 4.5/5.0

Total Reviews: 628

How Do G2 Users Rate HubSpot Data Hub?

  • Ease of Use: 8.7/10 (Category avg: 9.0/10)
  • Data Segmentation: 8.5/10 (Category avg: 8.8/10)
  • Predictive Forecasting: 8.1/10 (Category avg: 8.3/10)
  • Account Engagement: 8.5/10 (Category avg: 8.7/10)

Who Is the Company Behind HubSpot Data Hub?

  • Seller: HubSpot
  • Company Website:
  • Year Founded: 2006
  • HQ Location: Cambridge, Massachusetts, United States
  • LinkedIn® Page: www.linkedin.com
    17,628 employees on LinkedIn®
  • Ownership: NYSE:HUBS

Who Uses This Product?

  • Who Uses This: CEO, Owner
  • Top Industries: Information Technology and Services, Marketing and Advertising
  • Company Size: 64% Small, 32% Medium

What Do G2 Reviewers Say About HubSpot Data Hub?

AI-generated summary from verified user reviews

Pros
  • Users find HubSpot Data Hub's ease of use instrumental in creating workflows and maintaining clean, contextual records.
  • Users benefit from automation features in HubSpot Data Hub, enhancing data quality and simplifying workflow management.
  • Users value the clean user interface and consistent field logic of HubSpot Data Hub for effective data management.
  • Users value the seamless integrations of HubSpot Data Hub, enhancing data centralization and management across multiple sources effortlessly.
  • Users value the efficiency of HubSpot Data Hub in centralizing and automating data management, resulting in cleaner workflows.
Cons
  • Users find limitations in data mapping flexibility and encounter difficulties with email differentiation, impacting effectiveness.
  • Users express frustration with missing features in HubSpot Data Hub, particularly around data flexibility and customer support limitations.
  • Users find the learning curve steep with HubSpot Data Hub, especially for advanced features and complex configurations.
  • Users find the pricing prohibitive for smaller companies, with limitations on features and support scaling back.
  • Users find the complexity of setup and learning curve of HubSpot Data Hub to be a significant challenge.

What Are Recent G2 Reviews of HubSpot Data Hub?

What Are G2 Users Discussing About HubSpot Data Hub?

Substrata

Substrata analyzes behavioral data to uncover attitudes, emotions, intentions and power dynamics, helping dealmakers sell smarter and close more deals.

Average Rating: 4.9/5.0

Total Reviews: 1,132

How Do G2 Users Rate Substrata?

  • Ease of Use: 9.8/10 (Category avg: 9.0/10)
  • Data Segmentation: 9.5/10 (Category avg: 8.8/10)
  • Predictive Forecasting: 9.3/10 (Category avg: 8.3/10)
  • Account Engagement: 9.5/10 (Category avg: 8.7/10)

Who Is the Company Behind Substrata?

  • Seller: Substrata
  • Year Founded: 2020
  • HQ Location: Tel Aviv, Israel
  • LinkedIn® Page: www.linkedin.com
    31 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Sales Development Representative, Project Manager
  • Top Industries: Information Technology and Services, Marketing and Advertising
  • Company Size: 45% Small, 41% Medium

What Do G2 Reviewers Say About Substrata?

AI-generated summary from verified user reviews

Pros
  • Users value the accurate intelligence from Substrata, enhancing strategic decisions and client relationship management with confidence.
  • Users appreciate the helpful insights from Substrata that enhance client relationships and drive successful negotiations.
  • Users value Substrata's simplified workflow and behavioral insights that enhance negotiation strategies and client engagement.
  • Users value Substrata for its accurate intelligence and simplified workflow, enhancing relationship strategies and client engagement.
  • Users appreciate the time-saving capabilities of Substrata, enhancing workflow efficiency and prioritization of tasks seamlessly.
Cons
  • Users feel that Substrata's steep learning curve can make setup and customization challenging for new users.
  • Users are frustrated by limited customization options in Substrata, wishing for better reporting and more intuitive exports.
  • Users find the initial setup and data analysis of Substrata complicated, affecting usability and workflow efficiency.
  • Users find the time-consuming nature of advanced analytics and integrations frustrating, particularly when seeking quick insights.
  • Users struggle with dashboard issues, including data gaps, poor customization, and overwhelming analytics during critical negotiations.

What Are Recent G2 Reviews of Substrata?

Apollo.io

Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs.

Average Rating: 4.7/5.0

Total Reviews: 9,461

How Do G2 Users Rate Apollo.io?

  • Ease of Use: 9.0/10 (Category avg: 9.0/10)
  • Data Segmentation: 8.3/10 (Category avg: 8.8/10)
  • Predictive Forecasting: 7.7/10 (Category avg: 8.3/10)
  • Account Engagement: 8.0/10 (Category avg: 8.7/10)

Who Is the Company Behind Apollo.io?

  • Seller: Apollo.io
  • Company Website:
  • Year Founded: 2015
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Business Development Manager
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 67% Small, 29% Medium

What Do G2 Reviewers Say About Apollo.io?

AI-generated summary from verified user reviews

Pros
  • Users like the intuitive, easy-to-navigate interface because it makes the platform simple to learn and use.
  • Users value the time saved on prospect research, lead sourcing, and outreach, freeing them for customer-focused work.
  • Users like having prospecting, contact data, and outreach together in one platform without juggling separate tools.
  • Users value the detailed prospect filters for precisely targeting and segmenting leads by relevant attributes.
  • Users find setup and onboarding quick and straightforward, helping them get started and begin prospecting with little effort.
Cons
  • Users say contact records can be inaccurate or outdated, including stale job and contact details.
  • Users find the interface cluttered and overwhelming, making it difficult to navigate and locate features.
  • Users find the extensive features and advanced tools overwhelming to learn, with a steep initial learning curve.
  • Users find subscriptions, add-ons, and credits expensive, particularly for individuals and small teams, with costs rising as usage grows.
  • Users report slow loading and lag, especially when working with large lists or datasets.

What Are Recent G2 Reviews of Apollo.io?

What Are G2 Users Discussing About Apollo.io?

Dreamdata

Dreamdata is an Agentic B2B Attribution Platform for B2B marketing teams. Answer any question about marketing's impact and know where to invest next. 81% of a B2B customer journey happens before your sales team says hello. The decision on where the next marketing dollar goes still gets made on the 19% that reaches the CRM. Dreamdata gets rid of that black box. We unify all your GTM data into one account-based data model, including the anonymous visits and ad impressions your CRM never sees, organized by account and tied to revenue. Automatically without a village of Ops or professional services. See what's working across your entire customer journey. Ask Dreamdata AI about marketing's impact and get numbers that trace back to the contacts, companies, and deals behind the revenue. Then feed your ad platforms enriched pipeline data to make them more efficient, and target in-market accounts using intent signals from across your stack. Key offerings - Customer Journey & Multi-Touch Attribution: See every touch across your customer journeys and analyze the performance of every channel, campaign, and content piece. - Dreamdata AI: Ask in plain English and get reports from an AI that knows your GTM. In our Analytics Agent, your own LLM via our MCP Server, or run custom agents on your Data Warehouse. - Audience Targeting: Build ad audiences from AI signals across all your GTM data and sync them directly to LinkedIn, Google, Meta, and Microsoft Ads. - Conversion Syncs: Sync enriched pipeline data back to LinkedIn, Google, Meta, and Microsoft Ads to automatically optimize campaigns for revenue, not clicks. Try Dreamdata with your own data before you commit.

Average Rating: 4.7/5.0

Total Reviews: 278

How Do G2 Users Rate Dreamdata?

  • Ease of Use: 8.4/10 (Category avg: 9.0/10)
  • Data Segmentation: 9.0/10 (Category avg: 8.8/10)
  • Predictive Forecasting: 7.8/10 (Category avg: 8.3/10)
  • Account Engagement: 8.5/10 (Category avg: 8.7/10)

Who Is the Company Behind Dreamdata?

  • Seller: dreamdata.io
  • Company Website:
  • Year Founded: 2018
  • HQ Location: Copenhagen, Capital Region
  • LinkedIn® Page: www.linkedin.com
    109 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Head of Marketing, Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 59% Medium, 34% Small

What Do G2 Reviewers Say About Dreamdata?

AI-generated summary from verified user reviews

Pros
  • Users value the in-depth insights and reporting capabilities of Dreamdata, enhancing marketing effectiveness and audience engagement.
  • Users praise the attribution accuracy of Dreamdata, valuing its impact on customer journey visibility and B2B outreach.
  • Users value the enhanced analytics capabilities of Dreamdata, enabling deeper insights and effective audience engagement strategies.
  • Users appreciate the ease of use and insightful analytics of Dreamdata, enhancing their understanding of marketing effectiveness.
  • Users value the ease of use of Dreamdata, praising its intuitive interface and seamless implementation features.
Cons
  • Users note a learning curve with Dreamdata, requiring time to set up and understand its features.
  • Users find missing features like custom dashboards and better visualizations limit the effectiveness of Dreamdata's insights.
  • Users find the inadequate reporting in Dreamdata limits their ability to visualize and customize crucial data effectively.
  • Users find Dreamdata's UI not intuitive, requiring significant effort to learn and navigate effectively.
  • Users express frustration with poor reporting capabilities, noting that manual setup hampers efficiency and usability.

What Are Recent G2 Reviews of Dreamdata?

What Are G2 Users Discussing About Dreamdata?

Avoma

Avoma is the only AI-first Growth Acceleration Platform designed for customer-facing teams at startups and scaleups. By combining AI Meeting Assistance with Conversational Intelligence and Revenue Intelligence, Avoma empowers teams to streamline workflows, enhance customer interactions, and accelerate growth. With Avoma, you can automatically schedule and record meetings, receive full transcripts and AI-generated notes, and sync actionable insights directly to your CRM. Its AI-powered technology helps capture crucial customer information before, during, and after meetings—providing real-time insights and auto-scoring sales and customer calls with AI-powered scorecards. Avoma’s advanced Revenue Intelligence capabilities streamline forecasting and pipeline reviews with deal engagement activity, deal health and risk scores, and automated win/loss analysis. Built to empower both customer-facing reps and leaders, Avoma provides actionable insights at every stage of the customer journey. For more information, visit avoma.com.

Average Rating: 4.6/5.0

Total Reviews: 1,353

How Do G2 Users Rate Avoma?

  • Ease of Use: 9.0/10 (Category avg: 9.0/10)
  • Data Segmentation: 7.1/10 (Category avg: 8.8/10)
  • Predictive Forecasting: 7.4/10 (Category avg: 8.3/10)
  • Account Engagement: 8.3/10 (Category avg: 8.7/10)

Who Is the Company Behind Avoma?

  • Seller: Avoma
  • Year Founded: 2017
  • HQ Location: Palo Alto, California
  • LinkedIn® Page: www.linkedin.com
    66 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Customer Success Manager, Account Executive
  • Top Industries: Computer Software, Marketing and Advertising
  • Company Size: 53% Small, 46% Medium

What Do G2 Reviewers Say About Avoma?

AI-generated summary from verified user reviews

Pros
  • Users value Avoma for its time-saving features, enabling seamless call management and effective extraction of critical insights.
  • Users value the seamless transcription and insights from Avoma, enhancing call efficiency and context retention.
  • Users value the high accuracy of Avoma, ensuring reliable transcriptions and insightful summaries for effective call management.
  • Users value the ease of use of Avoma, enhancing productivity during calls and simplifying note-taking and follow-ups.
  • Users value the efficient transcription and insights of Avoma, enhancing productivity and capturing key takeaways effortlessly.
Cons
  • Users find the recording issues with Avoma frustrating, as they experience dropped notetakers and inconsistent transcription quality.
  • Users face inaccuracies in AI transcription with Avoma, particularly under poor audio conditions or with diverse accents.
  • Users notice accuracy issues with Avoma's transcriptions, especially under poor audio conditions or with diverse accents.
  • Users experience occasional transcription inaccuracies in Avoma, especially with varying audio quality and diverse accents.
  • Users find the inaccuracy in transcripts of Avoma frustrating, especially in challenging audio conditions and various accents.

What Are Recent G2 Reviews of Avoma?

What Are G2 Users Discussing About Avoma?

Airspeed

Airspeed is an AI-native revenue execution platform built for modern B2B revenue teams. Where traditional sales tools stop at surfacing insights — leaving reps to execute manually across disconnected systems — Airspeed's AI agents understand every signal across your calls, emails, and CRM, then take the next best action to move each deal forward. The platform closes the gap between knowing and doing: it surfaces deal risk before pipeline review, keeps CRM data current without a rep touching it, drafts follow-ups ready to send, and coaches every rep with the play that's already won. Built for CROs, sales leaders, RevOps, enablement, customer success, and reps at growing B2B companies, Airspeed gives revenue teams sharper visibility into deal health, more consistent execution, and more time spent actually selling. The primary audience for Airspeed includes sales professionals who are looking to streamline their workflows and enhance their performance through data-driven insights. The software is particularly beneficial for teams that engage in complex sales processes, where understanding customer interactions is crucial for success. By automating the capture and analysis of customer conversations throughout the sales funnel, Airspeed transforms these interactions into reliable CRM data, insights, and workflows, making it easier for teams to manage their pipelines effectively. Key features of Airspeed include an intuitive dashboard that allows users to oversee their sales pipeline, manage follow-ups, and conduct forecasting and deal close analysis. The platform provides win/loss insights that help teams understand the factors influencing their success or failure in closing deals. Additionally, Airspeed offers AI-supported coaching, which can guide sales reps in refining their approaches based on real customer feedback. The configurable AI agents adapt to a team’s specific go-to-market (GTM) strategies, ensuring that the insights generated are relevant and actionable. One of the standout benefits of Airspeed is its ability to significantly reduce the time sales teams spend on administrative tasks. By automating data entry and analysis, sales professionals can focus more on executing deals with confidence. The platform enhances data quality, minimizes manual work, and provides clear visibility into deal health and potential risks. This leads to improved forecasting accuracy, smoother transitions between team members, and a more strategic approach to selling, all driven by genuine customer interactions. Overall, Airspeed empowers sales teams to operate more efficiently and effectively in a competitive B2B landscape.

Average Rating: 4.7/5.0

Total Reviews: 127

How Do G2 Users Rate Airspeed?

  • Ease of Use: 9.4/10 (Category avg: 9.0/10)

Who Is the Company Behind Airspeed?

  • Seller: Airspeed
  • Company Website:
  • Year Founded: 2022
  • HQ Location: London, GB
  • LinkedIn® Page: www.linkedin.com
    55 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 68% Medium, 28% Small

What Do G2 Reviewers Say About Airspeed?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of Glyphic, enabling quick adoption and seamless integration into their workflows.
  • Users value Glyphic for its time-saving capabilities, streamlining follow-ups and enhancing overall productivity effortlessly.
  • Users highlight the high accuracy of Glyphic, enabling clear insights and effective follow-ups after every call.
  • Users value the convenient data-driven insights from Airspeed, enhancing their sales processes and overall effectiveness.
  • Users value Glyphic's seamless integration and AI capabilities, which save hours and enhance sales efficiency.
Cons
  • Users report inaccuracy in transcripts and AI outputs, leading to challenges in reliability and integration with other tools.
  • Users face integration issues with Airspeed due to limited customization and missing features in transcript handling.
  • Users report recording issues with Airspeed, leading to missed follow-ups and reliance on potentially inaccurate transcripts.
  • Users note the inaccuracy of AI sentiment analysis, suggesting improvements may occur with increased usage over time.
  • Users find the automatic tagging complexity of Airspeed somewhat cumbersome, requiring manual confirmation during calls.

What Are Recent G2 Reviews of Airspeed?

Nektar.ai

Nektar is the GTM telemetry platform that automatically captures every customer interaction and delivers clean data to your CRM, data warehouse, and AI applications, with zero manual entry or adoption friction. Unlike tools that lock your data in proprietary interfaces, Nektar acts as revenue signals infrastructure: capturing emails, meetings, calls, and Slack, then piping structured intelligence into Salesforce, Snowflake, Claude, and your entire stack. Management teams get unmatched visibility into frontline activities to optimize execution across the revenue funnel. Leadership teams get reliable and granular insights to build a data-driven revenue strategy. Revenue operation teams get accurate and complete data to modify GTM processes that enable greater win rates. Deploy in 2 weeks with historical backfill. No UI. No change management. Enterprise-grade security

Average Rating: 4.7/5.0

Total Reviews: 50

How Do G2 Users Rate Nektar.ai?

  • Ease of Use: 8.8/10 (Category avg: 9.0/10)
  • Data Segmentation: 7.4/10 (Category avg: 8.8/10)
  • Predictive Forecasting: 8.3/10 (Category avg: 8.3/10)
  • Account Engagement: 8.2/10 (Category avg: 8.7/10)

Who Is the Company Behind Nektar.ai?

  • Seller: Nektar.ai
  • Year Founded: 2020
  • HQ Location: San Francisco, California
  • LinkedIn® Page: www.linkedin.com
    53 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 82% Medium, 14% Small

What Do G2 Reviewers Say About Nektar.ai?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Nektar.ai, enjoying seamless integration and automatic data capturing features.
  • Users commend the excellent customer support of Nektar.ai, noting responsiveness and helpful assistance in resolving issues.
  • Users commend Nektar.ai for its efficiency, as it automates tasks and ensures seamless implementation and communication.
  • Users value the organized implementation process and seamless experience with Nektar.ai, enhancing team collaboration and efficiency.
  • Users appreciate the easy setup of Nektar.ai, enabling efficient operations with quick configuration and excellent support.
Cons
  • Users experience CRM integration hiccups that hinder seamless functionality and limit customization for specific business needs.
  • Users find the limited customization options of Nektar.ai hinder their ability to tailor insights effectively.
  • Users find the email issues frustrating, particularly with domain matching and limited customization options affecting system integration.
  • Users note the need for inadequate reporting, as essential pre-built reports and insights are currently lacking.
  • Users face integration issues, but the support team helps mitigate the challenges during onboarding.

What Are Recent G2 Reviews of Nektar.ai?

InfiniGrow

InfiniGrow is an AI-driven revenue marketing platform that provides a unified attribution, forecasting, and planning solution to help B2B marketers become revenue leaders. InfiniGrow's platform helps B2B SaaS marketing teams uncover the business impact of any marketing activity, forecast the results of any budget scenario, and continuously hit their KPIs by optimizing their budget allocation towards the best-performing channels. In today's agile marketing landscape, B2B marketers are faced with increasing challenges as they attempt to make their marketing more predictable, measurable, and revenue-driven. InfiniGrow automatically consolidates and analyzes your live Marketing, Sales, and financial data to uncover the exact business impact of your activities, and provides clear visibility and AI-driven recommendations to better allocate your budget so you can continuously hit your KPIs.

Average Rating: 4.7/5.0

Total Reviews: 54

How Do G2 Users Rate InfiniGrow?

  • Ease of Use: 8.3/10 (Category avg: 9.0/10)
  • Data Segmentation: 10.0/10 (Category avg: 8.8/10)
  • Predictive Forecasting: 10.0/10 (Category avg: 8.3/10)
  • Account Engagement: 10.0/10 (Category avg: 8.7/10)

Who Is the Company Behind InfiniGrow?

Who Uses This Product?

  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 93% Medium, 7% Small

What Do G2 Reviewers Say About InfiniGrow?

AI-generated summary from verified user reviews

Pros
  • Users value the clean, structured data and intuitive interface of InfiniGrow for gaining actionable insights effortlessly.
  • Users value InfiniGrow for its attribution accuracy, effectively proving events' impact on pipeline and revenue.
  • Users value the intuitive platform and powerful insights provided by InfiniGrow, enhancing their decision-making and alignment.
  • Users value the insightful reporting of InfiniGrow, which dramatically enhances their understanding of marketing impact and ROI.
  • Users praise the ease of use of InfiniGrow, enjoying its intuitive design and structured data handling.
Cons
  • Users find the learning curve for InfiniGrow challenging, requiring time and education to fully grasp the tool.
  • Users note a challenging learning curve with InfiniGrow, requiring time and effort to fully understand the platform.
  • Users face filtering issues that hinder navigation, suggesting a need for improved user interface clarity.
  • Users experience difficulties in navigating filters, occasionally resulting in inconvenience while using InfiniGrow.
  • Users find the interface not intuitive, often needing assistance and experiencing delays when using the platform.

What Are Recent G2 Reviews of InfiniGrow?

What Are G2 Users Discussing About InfiniGrow?

Revenue.io

Revenue.io powers high-performing revenue teams with real-time guidance, sales automation, and AI agents. As the #1 Salesforce-native revenue orchestration platform, Revenue.io helps reps accelerate pipeline, improve forecasts, coach smarter, and save hours every week, with tools trusted by companies like HPE, Square, and United Rentals.

Average Rating: 4.7/5.0

Total Reviews: 572

How Do G2 Users Rate Revenue.io?

  • Ease of Use: 9.3/10 (Category avg: 9.0/10)
  • Data Segmentation: 9.8/10 (Category avg: 8.8/10)
  • Predictive Forecasting: 9.4/10 (Category avg: 8.3/10)
  • Account Engagement: 9.2/10 (Category avg: 8.7/10)

Who Is the Company Behind Revenue.io?

Who Uses This Product?

  • Who Uses This: Customer Service Representative, Account Executive
  • Top Industries: Computer Software, Financial Services
  • Company Size: 59% Medium, 22% Small

What Do G2 Reviewers Say About Revenue.io?

AI-generated summary from verified user reviews

Pros
  • Users value the responsive customer support of Revenue.io, enhancing their overall experience and integration with Salesforce.
  • Users appreciate the ease of use of Revenue.io, benefiting from its seamless integration and streamlined workflow tools.
  • Users value the intuitive interface and coaching features of Revenue.io, enhancing sales performance and customer engagement.
  • Users appreciate the easy setup of Revenue.io, making initial integration with Salesforce seamless and efficient.
  • Users appreciate the seamless Salesforce integration of Revenue.io, enhancing lead management and call tracking efficiency.
Cons
  • Users experience call issues, including dropped calls and connectivity problems, affecting overall satisfaction with Revenue.io.
  • Users desire more advanced features, including AI capabilities, branded calling, and enhanced support options in Revenue.io.
  • Users feel that the limited features hinder full functionality, particularly with branded calling and mobile app usability.
  • Users experience connection issues like dropped calls and random log-outs that hamper their overall experience.
  • Users face dialer issues like dropped calls, making troubleshooting and connectivity frustrating at times.

What Are Recent G2 Reviews of Revenue.io?

What Are G2 Users Discussing About Revenue.io?

Coefficient

Coefficient is a new way to work with your company data better, faster, and more accurately without ever leaving your spreadsheet, integrating with the tools you already use. Install the Coefficient Excel or Google Sheets extension and use it in a new or existing sheet in seconds. Once installed, Coefficient lives as a sidebar companion so your company data is only a couple of clicks away at any time. Any data source that you work with is available directly in your Coefficient sidebar – such as Salesforce, HubSpot, Snowflake, NetSuite, QuickBooks, MySQL, and Looker – with the ability to consolidate your data from multiple systems into one spreadsheet. Use Coefficient filters to easily customize your imports to only work with the data you need, keeping your spreadsheets performant. Quickly go back anytime to add more data in the same report. Never rebuild the same analysis twice by keeping your data up to date with scheduled updates. And, use Coefficient alerts to trigger Slack or email messages anytime your spreadsheet updates. Now, you can turn your spreadsheet into the most flexible, powerful monitoring system across all of your company data. Say “goodbye” to manual data workflows and “hello” to connected spreadsheets.

Average Rating: 4.7/5.0

Total Reviews: 206

How Do G2 Users Rate Coefficient?

  • Ease of Use: 9.2/10 (Category avg: 9.0/10)
  • Data Segmentation: 8.1/10 (Category avg: 8.8/10)
  • Predictive Forecasting: 7.2/10 (Category avg: 8.3/10)
  • Account Engagement: 6.3/10 (Category avg: 8.7/10)

Who Is the Company Behind Coefficient?

  • Seller: Coefficient
  • Company Website:
  • Year Founded: 2020
  • HQ Location: Palo Alto, CA
  • LinkedIn® Page: www.linkedin.com
    70 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 46% Medium, 35% Small

What Do G2 Reviewers Say About Coefficient?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Coefficient, enjoying seamless data extraction and hassle-free synchronization across tools.
  • Users value the automation capabilities of Coefficient, making data management effortless and efficient.
  • Users appreciate the seamless integrations of Coefficient, enabling effortless data flow between systems like Salesforce and QuickBooks.
  • Users value the time-saving automation of Coefficient, reclaiming hours in their weekly reporting tasks.
  • Users find easy integrations with Coefficient seamless, enhancing productivity and simplifying their data workflow considerably.
Cons
  • Users find the limited filtering options in Coefficient restrictive and detrimental to their data analysis experience.
  • Users find the feature limitations of Coefficient frustrating, particularly with filtering and integration challenges.
  • Users find the limit of Google Sheets for multiple filters and imports restricts their data management capabilities.
  • Users find the missing features in Coefficient limiting, especially with filters and integrating charts from SFDC.
  • Users face integration issues with Coefficient, leading to frustrating limitations when connecting to other tools and systems.

What Are Recent G2 Reviews of Coefficient?

Julie Jung
JJ
Researched and written by Julie Jung
Updated