The zero adoption model is hands down the biggest win for us. For a young startup like us without a dedicated revOps team to police CRM hygiene or force reps to install plugins and log into third-party tools. With Nektar, activities and contacts simply show up inside standard Salesforce objects.<br><br>The time to value was almost instant. Onboarding required less than 30 minutes of light configuration on our end and the CS team took care of the rest. The historical backfill was a massive Day 1 victory. It automatically identified and added over 2,000 contacts from past events and months of missed touchpoints that would have otherwise been completely lost. Review collected by and hosted on G2.com.

Honestly, it's almost too invisible. Because it has no front end UI and quietly does all its work in the backend, half our team doesn't even realize Nektar exists. They just magically reap the benefits downstream without ever realizing what's powering it behind the scenes. Review collected by and hosted on G2.com.