The zero adoption model is hands down the biggest win for us. For a young startup like us without a dedicated revOps team to police CRM hygiene or force reps to install plugins and log into third-party tools. With Nektar, activities and contacts simply show up inside standard Salesforce objects.<br><br>The time to value was almost instant. Onboarding required less than 30 minutes of light configuration on our end and the CS team took care of the rest. The historical backfill was a massive Day 1 victory. It automatically identified and added over 2,000 contacts from past events and months of missed touchpoints that would have otherwise been completely lost.

The opportunity view that Nektar adds inside Salesforce has been the most useful part for us. It gives both leadership and the sales team clear visibility into what’s happening on a deal without having to dig through the activity history. I pull weekly reports from it to track sales activity, and we use those same numbers in our weekly sync with marketing so everyone is working from a single source of truth. Meeting tracking also runs automatically in the background, so nobody has to log anything manually.

It fixes GTM data at the source. Pulls activity directly from Google, Zoom, and email, cleans and deduplicates before hitting Salesforce. Our buying groups went from 2-3 contacts to 8-15 stakeholders. RevOps freed up 35+ hours/week from data consolidation. Forecast accuracy improved from 10-15% monthly miss to 2-3%. Zero friction for reps, no behavior change required. That's the difference between a tool and infrastructure.