G2

Marc B.

Director of Marketing Operations and Analytics

Mid-Market (51-1000 emp.)

7/14/2025

"Powerful Attribution Tool"

5/5

What do you like best about InfiniGrow?

I love how it’s helped us structure our marketing data in a way that makes sense to everyone. When everyone talks about attribution tools they talk about models. But the data is the most important element in my opinion. InfiniGrow was able to our align numbers between Salesforce, spreadsheets, and BI tools, so that we didn’t need to jump between different platforms and spend the time validating the data. Now, every marketing team member can now just go in, filter based on what they need, and actually get answers on their own. They can trust the data. It’s made reporting 10x easier and much more reliable. Review collected by and hosted on G2.com.

What do you dislike about InfiniGrow?

Honestly, there’s not much I dislike. The platform keeps improving, and the product team really listens to feedback. The CS team is super responsive and genuinely want us to succeed. The new SecondBrain AI feature has also been a huge step forward. We've been able to uncover insights in real time to drive our decision making. Review collected by and hosted on G2.com.

What problems is InfiniGrow solving and how is that benefiting you?

InfiniGrow is our single source of truth when it comes to GTM data. It’s allowed us to consolidate the data so the entire team can trust the insights we’re getting for it. Now, we use it to get insights into what’s working across our efforts, and where to focus our resources and spend going forward. Review collected by and hosted on G2.com.