Best Marketing Automation Software - Page 5

How Many Marketing Automation Software Products Does G2 Track?

Total Products under this Category: 995

Category Stats (Nov 2026)

  • Average Rating: 4.41/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: itracMarketer (+11.11%) - Among all products in this category, itracMarketer recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Marketing Automation Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 105,300+ Authentic Reviews
  • 995+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Automation Software

G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, ActiveCampaign, Braze, Insider One, Adobe Marketo Engage, Attentive, Salesforce Marketing Cloud, and Klaviyo.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=activecampaign&focus%5B%5D=braze&focus%5B%5D=insider-one&focus%5B%5D=adobe-marketo-engage&focus%5B%5D=attentive&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=klaviyo)

SAS Customer Intelligence 360

SAS Customer Intelligence 360 is an AI-powered customer engagement platform that helps organizations connect customer data, decisions and delivery to create relevant, personalized experiences across every channel. The platform unifies audience management, customer journey orchestration, marketing decisioning, data activation and measurement in a single solution, enabling marketers to turn customer insights into real-time actions. Designed for marketing, customer experience and digital engagement teams, SAS Customer Intelligence 360 helps organizations build stronger customer relationships by delivering the right message, offer or experience at the right time. Marketers can create and activate audiences, orchestrate omnichannel customer journeys, manage communications across digital and offline channels, and optimize engagement using AI, analytics and real-time decisioning. Unlike traditional marketing clouds, SAS Customer Intelligence 360 uses a flexible hybrid data architecture that allows organizations to access and activate customer data where it resides, whether in the cloud, on premises or within existing MarTech solutions. This approach reduces data movement, simplifies integrations and helps organizations maximize the value of their existing technology investments. The platform provides marketers with a comprehensive view of customer behavior by combining online and offline interactions, digital activity, customer attributes and business data. Embedded AI, analytics and decision intelligence help organizations identify audiences, personalize engagement, determine next-best actions and continuously optimize customer experiences at scale. Whether modernizing legacy MarTech, enhancing an existing marketing ecosystem or pursuing a composable customer engagement strategy, organizations use SAS Customer Intelligence 360 to improve customer acquisition, retention, loyalty and lifetime value through more relevant and meaningful customer interactions.

Average Rating: 4.4/5.0

Total Reviews: 149

How Do G2 Users Rate SAS Customer Intelligence 360?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 8.9/10)
  • Customization : 8.1/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.1/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.6/10 (Category avg: 8.5/10)

Who Is the Company Behind SAS Customer Intelligence 360?

  • Seller: SAS Institute
  • Company Website:
  • Year Founded: 1976
  • HQ Location: Cary, NC
  • LinkedIn® Page: www.linkedin.com
    15,122 employees on LinkedIn®
  • Phone: 1-800-727-0025

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Banking
  • Company Size: 45% Medium, 35% Large

What Do G2 Reviewers Say About SAS Customer Intelligence 360?

AI-generated summary from verified user reviews

Pros
  • Users highlight the ease of use of SAS Customer Intelligence 360, making it accessible for both specialists and marketers.
  • Users value the real-time journey orchestration of SAS Customer Intelligence 360, enhancing proactive services and unified customer views.
  • Users value the real-time personalization and insights from SAS Customer Intelligence 360, enhancing customer interactions significantly.
  • Users value the AI-driven customer journey optimization of SAS Customer Intelligence 360, enhancing customer understanding and decision-making.
  • Users value the AI-driven decisioning and campaign automation of SAS Customer Intelligence 360, enhancing marketing agility and effectiveness.
Cons
  • Users face a steep learning curve with SAS Customer Intelligence 360, requiring extensive training to master its capabilities.
  • Users find the cost and licensing complexity of SAS Customer Intelligence 360 burdensome, impacting budgeting and scaling efforts.
  • Users find integration issues with SAS Customer Intelligence 360, making it challenging to combine with other SAS products.
  • Users find the difficult setup of SAS Customer Intelligence 360 challenging, requiring extensive training for effective use.
  • Users find the complexity of SAS Customer Intelligence 360 overwhelming, necessitating extensive training and coordination for effective use.

What Are Recent G2 Reviews of SAS Customer Intelligence 360?

What Are G2 Users Discussing About SAS Customer Intelligence 360?

Ometria

Ometria is the first and only customer data experience platform (CDXP) built for retail brands. We're proud to help brands create marketing experiences their customers love every day. We believe that retail marketing teams perform best when they're given tools that are made for the job at hand. That's why Ometria is purpose-built with a laser focus on providing the most effective and efficient solution to today's retail challenges. With Al driven insights, segmentation capabilities, and a centralized dashboard, retail organizations have real-time access to valuable insights needed to create and deliver impactful and efficient campaigns, leading to stronger customer relationships and increased revenue. Forrester Consulting's TEI (Total Economic Impact) study found that our CDXP delivers: - 420% ROI over three years - 15% increase in CLTV - 18% increase in repurchase rate - 25% efficiency gains - < 6 month payback period We are proud to support best-in-class retail brands including Steve Madden, Sephora, Victoria Beckham, Fred Perry, Holt Renfrew and many more.

Average Rating: 4.7/5.0

Total Reviews: 40

How Do G2 Users Rate Ometria?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 8.9/10)
  • Customization : 7.8/10 (Category avg: 8.4/10)
  • Performance and Reliability: 7.8/10 (Category avg: 8.7/10)
  • Workflow Capability: 7.6/10 (Category avg: 8.5/10)

Who Is the Company Behind Ometria?

  • Seller: Ometria
  • Year Founded: 2013
  • HQ Location: London, London
  • LinkedIn® Page: www.linkedin.com
    147 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 59% Medium, 24% Large

What Do G2 Reviewers Say About Ometria?

AI-generated summary from verified user reviews

Pros
  • Users highlight the exceptional customer support, with a helpful team providing solutions and guidance on the platform.
  • Users value the exceptional customer engagement features of Ometria, enhancing their marketing strategies and campaign effectiveness.
  • Users value the insightful analytics and predictive tools of Ometria, enhancing their email marketing effectiveness.
  • Users value the great analytics and predictive insights of Ometria, aiding in effective marketing strategies and customer engagement.
  • Users value Ometria's advanced analytics expertise, enabling effective customer segmentation and personalized marketing strategies.
Cons
  • Users find Ometria's steep learning curve challenging, complicating their ability to utilize its full capabilities effectively.
  • Users note limited features in Ometria compared to other platforms, impacting usability and efficiency in operations.
  • Users find the time-consuming setup and reporting processes of Ometria challenging and less efficient than desired.
  • Users find Ometria's complexity challenging, affecting usability and leading to delays in support and feature adoption.
  • Users find the complex reporting feature of Ometria overwhelming, leading to confusion and inefficient data management.

What Are Recent G2 Reviews of Ometria?

What Are G2 Users Discussing About Ometria?

AXL — AI-native sales & marketing all-in-one OS with MCP

AXL is a truly all-in-one, AI-native platform for sales & marketing automation with built-in AI-Assistant & MCP. Who AXL is for: AXL helps to increase profit of AI-product founders & startups, course creators, coaches, online schools, consultants & community owners. What AXL does: Use AXL’s built-in AI-Assistant, or connect ChatGP/Codex/Claude through MCP to get this functionality: -Build websites and landing pages with lead capture, built-in SEO tools, and A/B testing. -Create forms and quizzes to capture leads and qualify them. -Run live and automated webinars with registration, follow-up, and timed offers. -Automate email follow-ups and send one-time campaigns. -Build chatbot flows and send follow-ups and broadcasts across connected messaging channels. -Let clients book appointments, then automate reminders and follow-up. -Track leads, conversions, revenue, and campaign performance. -Deliver courses with quizzes, assignments, and AI-assisted homework review. -Run a community and manage paid memberships and member access. -Manage leads, customer history, and sales pipelines in a built-in CRM. -Sell products and services with checkout, payments, and subscriptions. -Automate follow-up and customer access based on sign-ups, purchases, and other customer actions. AXL uniqueness: AXL increases your profit by turning your ideas into working pages, funnels, campaigns, and customer workflows — through your chat commands, in one connected platform. Use AI to take action, not just generate content. Affordable to start. Built to grow. Advanced automation, reporting, and flexible team permissions for growing businesses. Tools you can replace or consolidate with AXL: Kajabi/Teachable/Kartra; Mailchimp/ActiveCampain, Wix/ClickFunnels; GHL; Calendly; Manychat; WebinarJam/Everwebinar/WebinarFuel.

Average Rating: 5.0/5.0

Total Reviews: 12

How Do G2 Users Rate AXL — AI-native sales & marketing all-in-one OS with MCP?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 8.9/10)
  • Performance and Reliability: 10.0/10 (Category avg: 8.7/10)
  • Workflow Capability: 10.0/10 (Category avg: 8.5/10)

Who Is the Company Behind AXL — AI-native sales & marketing all-in-one OS with MCP?

Who Uses This Product?

  • Company Size: 85% Small, 15% Medium

What Are Recent G2 Reviews of AXL — AI-native sales & marketing all-in-one OS with MCP?

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ActiveTrail

ActiveTrail is a leading omnichannel marketing automation platform helping businesses create, automate, and optimize email, SMS, and WhatsApp campaigns. By leveraging customer data and behavioral triggers, it delivers highly personalized messages that boost engagement and drive sales. Easy integration with top e-commerce and CRM systems makes it accessible to all marketing teams. Trusted by over 10,000 businesses worldwide, ActiveTrail also offers exceptional, responsive customer support by phone, chat and email.

Average Rating: 4.4/5.0

Total Reviews: 28

How Do G2 Users Rate ActiveTrail?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 8.9/10)
  • Customization : 8.9/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.2/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.3/10 (Category avg: 8.5/10)

Who Is the Company Behind ActiveTrail?

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 57% Small, 29% Medium

What Do G2 Reviewers Say About ActiveTrail?

AI-generated summary from verified user reviews

Pros
  • Users value ActiveTrail's effective contact management, enhancing lead scoring and audience organization for better marketing outcomes.
  • Users value the ease of use of ActiveTrail, praising its intuitive setup and user-friendly features for effective marketing.
  • Users find the easy setup of ActiveTrail to be user-friendly, streamlining initial campaign configuration and contact import.
  • Users value the time efficiency of ActiveTrail, highlighting its intuitive tools and streamlined workflows that save hours.
  • Users value the automation efficiency of ActiveTrail, enabling quick, targeted workflows with minimal effort for global campaigns.
Cons
  • Users report API integration issues causing automatic fields to fail, impacting overall functionality and usability.
  • Users feel that ActiveTrail has export limitations that may hinder more complex marketing needs and workflows.
  • Users feel that ActiveTrail's high complexity may limit those needing more advanced marketing tools for their layouts.
  • Users experience integration issues with ActiveTrail, particularly with automatic fields that fail to function correctly.
  • Users find the learning curve steep, particularly with advanced automation features, suggesting a need for better tutorials.

What Are Recent G2 Reviews of ActiveTrail?

What Are G2 Users Discussing About ActiveTrail?

VBOUT

VBOUT is an AI-enabled marketing platform that helps small teams create big businesses. VBOUT is trusted by 1000’s of businesses worldwide to automate and centralize their marketing while delivering engaging, personalized experiences to their audiences. Agencies and partners use VBOUT directly or through a white label setup to build custom plans, manage sub-accounts and share assets from one client account to many. With VBOUT, you can: - Boost productivity, deliver personalized content, and increase ROI using AI-powered features. - Streamline interactions with a multi-channel AI chatbot. - Manage all your social media from one place. - Engage with your customers by creating and sending winning email campaigns. - Design stunning, personalized and dynamic landing pages with no coding. - Create automations with an intuitive visual builder. - Nurture leads from click to close - and beyond. - Grow and maintain your audience lists easily. - Track and analyze all your marketing activities on a customizable dashboard. The platform has AI-powered features, AI chatbot, easy drag-and-drop landing pages and forms, an intuitive visual automation builder, social media management, email marketing tools and a growing library of pre-built templates for a broad range of marketing campaigns. In-depth, native analytics and lead tracking provide marketers a full view of their pipeline, list engagement and campaign performance. Growing businesses and agencies trust VBOUT’s flexible platform and award-winning, free premium support to help them attract the right customers, convert more visitors into customers, and run complete marketing campaigns in one easy-to-use platform.

Average Rating: 4.7/5.0

Total Reviews: 258

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How Do G2 Users Rate VBOUT?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 8.9/10)
  • Customization : 9.2/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.2/10 (Category avg: 8.7/10)
  • Workflow Capability: 9.1/10 (Category avg: 8.5/10)

Who Is the Company Behind VBOUT?

Who Uses This Product?

  • Who Uses This: Founder, CEO
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 89% Small, 10% Medium

What Do G2 Reviewers Say About VBOUT?

AI-generated summary from verified user reviews

Pros
  • Users value the versatile and user-friendly email marketing capabilities of VBOUT, enhancing their overall marketing efficiency.
  • Users appreciate the ease of use of VBOUT, enabling quick creation of landing pages and email sequences effortlessly.
  • Users praise VBOUT for its versatile and powerful features, allowing efficient management of diverse marketing tasks in one platform.
  • Users appreciate the ease of creating landing pages with VBOUT, enhancing their marketing efficiency and versatility.
  • Users love VBOUT for its powerful features, offering versatility and ease in managing complex marketing needs effortlessly.
Cons
  • Users find VBOUT's email sending caps limiting, hindering large campaign effectiveness compared to other market options.
  • Users find the email sending caps limiting, which restricts their ability to run large campaigns effectively.
  • Users find the complex usage of VBOUT challenging, though it suffices for creating basic landing pages.
  • Users find VBOUT's email sending caps limiting, hindering large campaign operations compared to other market options.
  • Users find VBOUT's email sending caps inefficient, hindering businesses with large campaign needs compared to other options.

What Are Recent G2 Reviews of VBOUT?

What Are G2 Users Discussing About VBOUT?

Dashly

Dashly is an AI SDR for inbound B2B SaaS funnels. It picks up every inbound lead within seconds, day or night, qualifies them against your MQL criteria, answers product questions, books the meeting and follows up until the meeting actually happens. The agent works on top of a Data Layer. Before the first reply it already knows what the visitor viewed on your site, what they asked in earlier conversations and what your CRM has on them. It never asks for something it already knows. What Dashly does: Starts a conversation on your site when a visitor shows intent: pages viewed, time on site, traffic source. — Qualifies leads in conversation and books the meeting in your calendar inside the chat. — Follows up with silent leads and sends meeting reminders, each message written for that lead. — Hands the conversation to your team by your rules. At night it notifies a manager and keeps talking, so no lead waits in silence. — Runs first-line support from your knowledge base and shows the source of every answer. You set the agent up once and it works across channels. A lead can start in web chat, continue in WhatsApp and get a reminder by email. It stays one conversation.

Average Rating: 4.7/5.0

Total Reviews: 66

How Do G2 Users Rate Dashly?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 8.9/10)
  • Customization : 9.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.0/10 (Category avg: 8.7/10)
  • Workflow Capability: 9.2/10 (Category avg: 8.5/10)

Who Is the Company Behind Dashly?

  • Seller: Dashly
  • Year Founded: 2018
  • HQ Location: Wilmington, Delaware
  • LinkedIn® Page: www.linkedin.com
    28 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 90% Small, 10% Medium

What Do G2 Reviewers Say About Dashly?

AI-generated summary from verified user reviews

Pros
  • Users love the automation capabilities of Dashly, enabling quick setup and efficient user engagement on their site.
  • Users value the automation efficiency of Dashly, appreciating quick bot setups and effective lead data collection.
  • Users value the automation features of Dashly, noting quick setup and effective lead data collection.
  • Users appreciate the responsive support from Dashly, which enhances marketing and customization for better revenue.
  • Users value the user-friendly interface of Dashly, leading to improved marketing metrics and increased revenue.
Cons
  • Users find the interface not intuitive, often requiring customer support for setup and customization assistance.
  • Users struggle with deletion issues, finding it challenging to resolve problems independently and encountering persistent bugs.
  • Users find editing difficulties challenging, often struggling to resolve problems independently and facing bugs.
  • Users report email deliverability problems with Dashly, leading to negative experiences with newsletters in November.
  • Users find it challenging to resolve error issues, with past bugs impacting their overall experience significantly.

What Are Recent G2 Reviews of Dashly?

What Are G2 Users Discussing About Dashly?

Revotas

Revotas is an insights-led customer experience platform trusted by over 1,000 global consumer brands such as Miele, Beşiktaş, Little Caesars, Toyota, Elite World Hotels and more. Digital-first and Enterprise brands from 20+ countries use Revotas to power digital marketing experiences for over 1 billion customers monthly and send 2.2 billion messages daily.   Revotas was recognized as a High Performer in G2 Winter 2024. Revotas has also recognized in four categories that include Customer Data Platform, E-commerce Personalization, Marketing Automation, Personalization. Product Description:   Customer Data Platform Revotas’s Customer Data Platform (CDP) is a specialized type of software designed to help businesses collect, consolidate, and manage customer data from various sources, and make this data accessible for marketing and customer engagement purposes. Revotas is a critical tool for businesses looking to deliver more personalized and effective marketing campaigns, as well as improve customer experiences.     Customer Engagement Platform Revotas based on artificial intelligence (AI) is a system that uses AI and machine learning technologies to enhance and optimize various aspects of email communication. Revotas can categorize and prioritize emails for users. It can identify important emails, filter out spam, and sort messages into different folders or categories. Automation Platform Revotas’ Marketing Automation Platform is a software solution designed to streamline, automate, and measure marketing tasks and workflows, allowing businesses to more effectively market their products and services to their target audiences.

Average Rating: 4.8/5.0

Total Reviews: 58

How Do G2 Users Rate Revotas?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 8.9/10)
  • Customization : 9.4/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.5/10 (Category avg: 8.7/10)
  • Workflow Capability: 9.5/10 (Category avg: 8.5/10)

Who Is the Company Behind Revotas?

  • Seller: Revotas
  • Year Founded: 2009
  • HQ Location: Boston, MA
  • LinkedIn® Page: www.linkedin.com
    42 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Textiles
  • Company Size: 53% Medium, 47% Small

What Do G2 Reviewers Say About Revotas?

AI-generated summary from verified user reviews

Pros
  • Users value the responsive and helpful customer support team of Revotas, enhancing their overall experience and efficiency.
  • Users find Revotas to be flexible and easy to use, enhancing their marketing workflow and support experience.
  • Users highlight the helpfulness and competence of Revotas' staff, enhancing their overall experience and productivity.
  • Users value the quick and reliable customer engagement from Revotas, enhancing their marketing content production effectively.
  • Users value the easy implementation of Revotas, benefiting from smooth integration and enhanced personalization capabilities.
Cons
  • Users find the complex reporting screens challenging initially, though functionality improves with familiarity over time.
  • Users find occasional dashboard issues that necessitate adjustment, suggesting a desire for a more intuitive interface.
  • Users feel there is an inadequate reporting feature, indicating a need for better integration and service options.
  • Users find the learning curve challenging, needing time to adapt to reporting screens before full functionality is achieved.
  • Users find the learning difficulty a challenge due to some reporting screens being less intuitive for newcomers.

What Are Recent G2 Reviews of Revotas?

emfluence Marketing Platform

The emfluence Marketing Platform: Your All-In-One Solution for Email & Marketing Automation Success! The emfluence Marketing Platform is designed with you in mind, offering an intuitive interface and powerful features to streamline your digital marketing efforts. Whether you're launching personalized campaigns, managing multiple brands, or crafting strategies, our platform empowers you to succeed with: - Email Automation: Create automated workflows that nurture leads and drive conversions. - Email Marketing: Design and easily send impactful email campaigns, featuring advanced personalization options like conditional content. - Social Media Management: Schedule, publish, and monitor your social media posts from one place. - SMS Marketing: Engage your audience with timely and relevant SMS campaigns. - Landing Pages: Create high-converting landing pages to capture leads. - Automated Reporting: Understand the impact of your marketing campaigns by leveraging custom reports and analytics across channels, assets, people, and places. - Website Tracking: Track visitor interactions on your website to optimize marketing strategies. - Lead Scoring: Prioritize leads based on their engagement and interactions. - Marketing Calendar: Plan, schedule, and manage your marketing campaigns in a centralized calendar. Experience the perfect balance of usability and functionality with the emfluence Marketing Platform, and take your marketing to the next level.

Average Rating: 4.3/5.0

Total Reviews: 94

How Do G2 Users Rate emfluence Marketing Platform?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 8.9/10)
  • Customization : 8.5/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.3/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.7/10 (Category avg: 8.5/10)

Who Is the Company Behind emfluence Marketing Platform?

  • Seller: emfluence
  • Year Founded: 2003
  • HQ Location: Kansas City, MO
  • LinkedIn® Page: www.linkedin.com
    32 employees on LinkedIn®
  • Ownership: Private
  • Phone: 816-472-4455

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 54% Medium, 36% Small

What Are Recent G2 Reviews of emfluence Marketing Platform?

What Are G2 Users Discussing About emfluence Marketing Platform?

Sailthru by Marigold

Sailthru by Marigold keeps media and retail organizations ahead of the digital curve with an industry-leading suite of cross-channel marketing solutions that maximize audience engagement, drive revenue through deeper personalization, and operationalize and amplify data. Powered by zero- and first-party data, Sailthru by Marigold empowers modern marketers to cultivate deep, life-long relationships with customers by curating personalized journeys that drive rich engagement and secure brand loyalty. The world’s most innovative publishers and fastest-growing ecommerce companies trust Sailthru by Marigold to help them succeed.

Average Rating: 4.2/5.0

Total Reviews: 153

How Do G2 Users Rate Sailthru by Marigold?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 8.9/10)
  • Customization : 7.9/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.6/10 (Category avg: 8.7/10)
  • Workflow Capability: 7.8/10 (Category avg: 8.5/10)

Who Is the Company Behind Sailthru by Marigold?

  • Seller: Zeta Global
  • Year Founded: 2007
  • HQ Location: New York, NY
  • LinkedIn® Page: www.linkedin.com
    3,116 employees on LinkedIn®
  • Ownership: NYSE: ZETA

Who Uses This Product?

  • Who Uses This: Marketing Manager
  • Top Industries: Publishing, Retail
  • Company Size: 61% Medium, 21% Small

What Do G2 Reviewers Say About Sailthru by Marigold?

AI-generated summary from verified user reviews

Pros
  • Users value the advanced automation and personalization features of Sailthru, enabling tailored marketing and improved engagement.
  • Users value Sailthru's advanced automation features, enhancing engagement through personalized campaigns and robust management tools.
  • Users value the advanced automation features of Sailthru, enabling highly tailored and effective marketing campaigns.
  • Users value Sailthru by Marigold for its advanced personalization and predictive analytics, significantly enhancing customer engagement and conversions.
  • Users value the advanced personalization and predictive analytics of Sailthru, enhancing customer engagement across channels.
Cons
  • Users find the difficult learning curve of Sailthru challenging, particularly regarding advanced features and navigation.
  • Users find inadequate reporting in Sailthru, with tools being fragmented and hard to navigate effectively.
  • Users find the steep learning curve of Sailthru challenging, especially for those without technical support or resources.
  • Users find the limited reporting capabilities of Sailthru to be fragmented and challenging to navigate effectively.
  • Users find reporting tools cumbersome to navigate, leading to difficulties in interpreting analytics effectively.

What Are Recent G2 Reviews of Sailthru by Marigold?

What Are G2 Users Discussing About Sailthru by Marigold?

OptiPub

OptiPub is an omni-channel marketing platform designed to provide seamless integration, robust automation, and enhanced campaign management capabilities. It allows users to optimize their marketing efforts through features like advanced tracking, automated workflows, and powerful segmentation tools. Built with the flexibility to adapt to various business needs, OptiPub integrates with key platforms such as Infusionsoft/Keap, ThriveCart, and more, helping businesses streamline marketing processes and boost customer engagement.

Average Rating: 4.9/5.0

Total Reviews: 16

How Do G2 Users Rate OptiPub?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.9/10)
  • Customization : 9.8/10 (Category avg: 8.4/10)
  • Performance and Reliability: 10.0/10 (Category avg: 8.7/10)
  • Workflow Capability: 9.8/10 (Category avg: 8.5/10)

Who Is the Company Behind OptiPub?

  • Seller: OptiPub
  • Year Founded: 2018
  • HQ Location: Baltimore, US
  • LinkedIn® Page: www.linkedin.com
    3 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Publishing
  • Company Size: 94% Small, 6% Medium

What Do G2 Reviewers Say About OptiPub?

AI-generated summary from verified user reviews

Pros
  • Users commend the responsive customer support of OptiPub, consistently receiving timely and helpful assistance for email strategies.
  • Users praise OptiPub for its expertise in email deliverability, transforming their email marketing effectiveness and strategy.
  • Users commend the expertise and responsiveness of OptiPub's team, enhancing email deliverability and overall marketing success.
  • Users highlight the extensive feature variety of OptiPub, making it an invaluable all-in-one platform for publishing.
  • Users commend OptiPub for its exceptional customer engagement, highlighting responsive support and innovative email marketing solutions.
Cons
  • Users face a significant learning curve with OptiPub, requiring time and effort to become proficient with the platform.
  • Users face integration issues with OptiPub, leading to challenges in achieving seamless functionality and efficiency.
  • Users note the missing features in OptiPub, particularly in reporting, which affects overall functionality and integration.
  • Users find the platform not intuitive, requiring a knowledgeable team to navigate its quirks effectively.
  • Users note that getting operational takes time with OptiPub, requiring patience due to the learning curve.

What Are Recent G2 Reviews of OptiPub?

Magnews

Magnews is the one-stop-shop solution for managing Customer Journey and improving Customer Value, from overall Strategy definition to single activities and campaign Execution, passing from Journey Design, in a continuous cycle of measurement and improvment. Magnews empowers marketing and sales teams to work together to acquire, convert, grow, engage and reactivate Customers and incrementing their value for the Brand.

Average Rating: 4.7/5.0

Total Reviews: 17

How Do G2 Users Rate Magnews?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.9/10)
  • Performance and Reliability: 10.0/10 (Category avg: 8.7/10)
  • Workflow Capability: 10.0/10 (Category avg: 8.5/10)

Who Is the Company Behind Magnews?

  • Seller: MagNews
  • Year Founded: 2000
  • HQ Location: Faenza, Milano, Parigi, IT
  • LinkedIn® Page: it.linkedin.com
    29 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 59% Small, 35% Medium

What Do G2 Reviewers Say About Magnews?

AI-generated summary from verified user reviews

Pros
  • Users value the reliability and ease of use in data analysis and delivery with Magnews.
  • Users appreciate the easy-to-use and reliable analytics tools of Magnews, benefiting from consistently updated data analysis.
  • Users appreciate the reliability and ease of data analysis with Magnews, noting its consistent updates and delivery.
  • Users appreciate the easy-to-use data management of Magnews, which is reliable and consistently updated for analysis.
  • Users value the ease of use and reliability of Magnews, praising its consistent delivery and updated data analysis.
Cons
  • Users report a tiny bug with a customized cancellation link that detracts from their overall experience with Magnews.

What Are Recent G2 Reviews of Magnews?

What Are G2 Users Discussing About Magnews?

Actito

Actito is the agentic customer engagement platform for mid-sized and large companies, built in Europe and trusted by 400+ brands. Centralise and activate your customer data, then design, orchestrate and optimise personalised journeys across 11 channels, including email, SMS, push, WhatsApp and in-app, with real-time triggers and behavioural logic. Dedicated deliverability infrastructure helps your messages reach the inbox, and customer data stays in Europe with GDPR compliance built in. Actito is headquartered in Belgium, with offices in France and Spain, and is part of Ibexa. Actito Agents, powered by the Ibexa Agentic Platform, start with three pre-built agents that you call from the Actito AI Assistant. Actito Agents turn one brief into copy for every segment, adapt email content for SMS, WhatsApp and push, and build campaign comparison reports, with nothing sent until you approve it. A first group of customers is using the Actito Agents today, ahead of General Access on 12 January 2027.

Average Rating: 4.3/5.0

Total Reviews: 175

How Do G2 Users Rate Actito?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 8.9/10)
  • Customization : 8.2/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.5/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.1/10 (Category avg: 8.5/10)

Who Is the Company Behind Actito?

  • Seller: Ibexa
  • Company Website:
  • Year Founded: 1999
  • HQ Location: Oslo, Norway
  • LinkedIn® Page: www.linkedin.com
    177 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Retail, Marketing and Advertising
  • Company Size: 48% Medium, 34% Small

What Do G2 Reviewers Say About Actito?

AI-generated summary from verified user reviews

Pros
  • Users commend the exceptional customer support from Actito, enhancing their experience and achieving business goals effectively.
  • Users appreciate Actito's user-friendly interface, making marketing automation and campaign management incredibly easy and efficient.
  • Users value the user-friendly automation of Actito, enhancing marketing efficiency and customer engagement effortlessly.
  • Users appreciate the user-friendly interface and excellent customer support of Actito, enhancing their marketing efforts effortlessly.
  • Users value the automation efficiency of Actito, enhancing campaign management and customer engagement seamlessly.
Cons
  • Users face integration issues with Actito, noting complex setups and the need for improved connectors for efficiency.
  • Users find the learning curve steep, especially with advanced features requiring extra knowledge and support.
  • Users find that Actito's complexity demands extra knowledge and support, making it less user-friendly and more challenging.
  • Users face integration difficulties with Actito, highlighting the need for faster native connectors and a streamlined process.
  • Users find integration difficulty significant, noting the need for native connectors and a more streamlined process.

What Are Recent G2 Reviews of Actito?

What Are G2 Users Discussing About Actito?

Drip

Drip is the marketing automation platform built for B2C businesses that sell digital or physical goods online. From creators and ecommerce shops to travel, hospitality, and education companies, Drip helps brands turn one-time buyers into repeat, lifelong customers. It brings customer data, segmentation, email, onsite engagement, and reporting together in one platform, so teams can run their entire marketing program without stitching separate tools together. At its core, Drip turns customer and visitor behavior into dynamic segments that update automatically as people interact with your brand. From there, you deliver the right message at the right time through multi-step automations, beautifully designed email templates, and ready-to-use campaigns that drive results from day one. Popups and forms help you grow your list, while built-in analytics connect every campaign back to revenue. Key capabilities - Behavior-based segmentation from customer and visitor data - Multi-step email and automation workflows - Pre-built templates and campaigns, including Back-in-Stock, Price Drop, and Abandoned Cart - Onsite popups and forms for list growth - Ecommerce integrations, including Shopify, WooCommerce, and BigCommerce - Revenue and performance analytics Works with your AI tools Drip connects to the AI assistants your team already uses. Link Claude or ChatGPT to your account through Drip's MCP integration and get more done by just asking—pull performance data, build segments, and draft campaigns through simple conversation, then head into Drip to review and send. Every action stays under your control, so nothing goes out without your approval. Built to grow with you and simple to master, Drip transforms your marketing into a strategy you can trust to drive revenue.

Average Rating: 4.4/5.0

Total Reviews: 470

How Do G2 Users Rate Drip?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 8.9/10)
  • Customization : 8.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.7/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.7/10 (Category avg: 8.5/10)

Who Is the Company Behind Drip?

  • Seller: Drip
  • HQ Location: Minneapolis, MN
  • LinkedIn® Page: www.linkedin.com
    157 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, Founder
  • Top Industries: Marketing and Advertising, Health, Wellness and Fitness
  • Company Size: 90% Small, 8% Medium

What Do G2 Reviewers Say About Drip?

AI-generated summary from verified user reviews

Pros
  • Users appreciate how Drip's automation saves time and simplifies email marketing with effective e-commerce integration.
  • Users value Drip's automation efficiency, saving time while creating timely and personalized marketing campaigns effortlessly.
  • Users appreciate the ease of setup with Drip, enabling efficient automation and quick resolutions from customer support.
  • Users rave about Drip’s powerful and flexible automation features, enabling timely, relevant communication and efficient marketing processes.
  • Users highly value Drip's exceptional customer support, noting its quick resolution of issues and comprehensive assistance.
Cons
  • Users consider Drip to be extremely expensive, especially with a high starting price for small businesses.
  • Users note a lack of integrations with platforms like WordPress and Wix, hindering seamless workflow connections.
  • Users find the learning curve steep, posing challenges for beginners and complicating the setup process.
  • Users find the high subscription costs of Drip challenging, especially for small businesses and startups.
  • Users desire more customization options in Drip, wishing for AI features and additional templates for better personalization.

What Are Recent G2 Reviews of Drip?

What Are G2 Users Discussing About Drip?

Act-On

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers. • Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions. • Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include: • Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing We get marketing. We understand your challenges. And we’re here to help you excel with every customer and every campaign.

Average Rating: 4.1/5.0

Total Reviews: 1,034

How Do G2 Users Rate Act-On?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 8.9/10)
  • Customization : 7.6/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.7/10)
  • Workflow Capability: 7.8/10 (Category avg: 8.5/10)

Who Is the Company Behind Act-On?

  • Seller: Act-On Software
  • Company Website:
  • Year Founded: 2008
  • HQ Location: Portland, OR
  • LinkedIn® Page: www.linkedin.com
    197 employees on LinkedIn®
  • Phone: +1.877.530.1555

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Specialist
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 49% Medium, 39% Small

What Do G2 Reviewers Say About Act-On?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of Act-On, highlighting its intuitive interface and stress-free setup for marketing automation.
  • Users praise the excellent customer support of Act-On, highlighting their responsiveness and helpfulness in addressing concerns.
  • Users value the user-friendly email design tools in Act-On, enhancing efficiency and support responsiveness.
  • Users find the user-friendly email builder of Act-On invaluable for creating customizable, high-volume emails easily.
  • Users commend Act-On for its excellent support and constant updates, enhancing their email marketing experience significantly.
Cons
  • Users report missing features in Act-On, particularly with analytics and CRM integration, affecting usability and targeting.
  • Users find Act-On to have a not intuitive interface, causing challenges during implementation and usability.
  • Users face email issues with Act-On, including difficulties with the email visual interface and scheduling features.
  • Users find the learning curve challenging, especially due to the interface and implementation complexities.
  • Users note the limited features of Act-On, wishing for faster updates and enhancements compared to competitors.

What Are Recent G2 Reviews of Act-On?

Cordial

Cordial's technology helps companies like PacSun, L.L. Bean and Realtor.com automate high-conversion messages across email, SMS, mobile app, social media, direct mail and more—driving scalable revenue and lasting customer connections. Designed with a customer-centric approach, Cordial combines industry leading data flexibility with sophisticated adaptive automations and top-rated AI to ideate, test, and implement new marketing strategies in record time - all in one platform. We’re an award-winning, high-growth company on a mission to help brands send a better message. Cordial was named a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q3 2024. Our AI capabilities "outshine other vendors" by focusing on productivity and email value. In a recent study commissioned by Cordial, Forrester Consulting found that brands switching to Cordial's marketing platform net $8.79 million in total benefits over 3 years with payback in less than 6 months. Learn more at www.cordial.com.

Average Rating: 4.6/5.0

Total Reviews: 55

How Do G2 Users Rate Cordial?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 8.9/10)
  • Customization : 9.1/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.5/10 (Category avg: 8.7/10)
  • Workflow Capability: 9.0/10 (Category avg: 8.5/10)

Who Is the Company Behind Cordial?

  • Seller: Cordial
  • Year Founded: 2014
  • HQ Location: San Diego, CA
  • LinkedIn® Page: www.linkedin.com
    258 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Retail, Marketing and Advertising
  • Company Size: 43% Small, 36% Medium

What Do G2 Reviewers Say About Cordial?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Cordial, appreciating smooth onboarding and efficient integration for better engagement.
  • Users value the exceptional customer support provided by Cordial, feeling genuinely supported in their brand's success.
  • Users commend the easy setup of Cordial, making onboarding and training new employees straightforward and intuitive.
  • Users appreciate how automation in Cordial enhances personalization and responsiveness, tailoring solutions to meet specific business needs.
  • Users value the real-time data and personalization in Cordial, enhancing customer engagement and tailoring experiences effectively.
Cons
  • Users find the learning curve challenging, requiring significant time and effort to fully understand Cordial's advanced features.
  • Users find Cordial to have a not intuitive interface, leading to challenges in navigating its advanced features.
  • Users find the steep learning curve for Cordial's advanced features challenging, requiring time to master the system.
  • Users find the complex reporting features of Cordial challenging, requiring a significant time investment to master.
  • Users find the difficult learning curve of Cordial challenging initially, requiring time to fully grasp its features.

What Are Recent G2 Reviews of Cordial?

What Are G2 Users Discussing About Cordial?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated July 10, 2025