G2

Marcelo L.

employ

Mid-Market (51-1000 emp.)

11/5/2026

"Powerful omnichannel marketing platform"

5/5

What do you like best about Actito?

The ability to design multi-channel flows for email, SMS, push and WhatsApp within an intuitive drag and drop editor greatly reduces admin burden for team. The interface is clean and easy to understand. The email editor is very easy to use, and the segmentation tools and campaign tools are easy to navigate. Marketers easily create their own campaigns without any developer input. The system is very deep. The customer success and support teams are very knowledgeable and quick to respond. They provided great guidance through the onboarding process, and provided some great best practice tips around segmentation, deliverability and data privacy. Interface is clean and easy to understand. Email editor is easy to use, segmentation and campaign tools are easy to navigate. Review collected by and hosted on G2.com.

What do you dislike about Actito?

Some careful planning and often some technical or vendor support is required to integrate data sources and set up the customer database correctly. There is good documentation around the APIs, but there are less native 3rd party applications than we would expect from a mainstream legacy marketing cloud solution. Sometimes bespoke webhooks are needed. The reports are very useful, but there is room for improvement with more custom dashboards and advanced analytics. Sometimes we need to export data. Very complex databases and segments can sometimes be a bit slow. Sometimes manual processes are required for large bulk exports or very bespoke dashboards for reporting. Review collected by and hosted on G2.com.

What problems is Actito solving and how is that benefiting you?

Actito solves the problem of having customer data in different places and helps us deliver more personal and timely communications quickly using their centralized system. Marketing campaigns can be automated across email, SMS, Push and Messaging Apps. This helps improve customer engagement, increase loyalty and help save time for our marketing team. Actito solves the issue of having customer data in different places. It helps us have one central database of customers in a CDP. This means we can easily send real time, very personal messages to our customers. We have seen an increase in engagement with our customers, higher delivery rates and saved hours of time doing repetitive data entry. Review collected by and hosted on G2.com.