Best Marketing Automation Software - Page 5

How Many Marketing Automation Software Products Does G2 Track?

Total Products under this Category: 994

Category Stats (Nov 2026)

  • Average Rating: 4.41/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: itracMarketer (+11.11%) - Among all products in this category, itracMarketer recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Marketing Automation Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 105,200+ Authentic Reviews
  • 994+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Automation Software

G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, ActiveCampaign, Braze, Insider One, Adobe Marketo Engage, Attentive, Salesforce Marketing Cloud, and Klaviyo.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=activecampaign&focus%5B%5D=braze&focus%5B%5D=insider-one&focus%5B%5D=adobe-marketo-engage&focus%5B%5D=attentive&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=klaviyo)

Ometria

Ometria is the first and only customer data experience platform (CDXP) built for retail brands. We're proud to help brands create marketing experiences their customers love every day. We believe that retail marketing teams perform best when they're given tools that are made for the job at hand. That's why Ometria is purpose-built with a laser focus on providing the most effective and efficient solution to today's retail challenges. With Al driven insights, segmentation capabilities, and a centralized dashboard, retail organizations have real-time access to valuable insights needed to create and deliver impactful and efficient campaigns, leading to stronger customer relationships and increased revenue. Forrester Consulting's TEI (Total Economic Impact) study found that our CDXP delivers: - 420% ROI over three years - 15% increase in CLTV - 18% increase in repurchase rate - 25% efficiency gains - < 6 month payback period We are proud to support best-in-class retail brands including Steve Madden, Sephora, Victoria Beckham, Fred Perry, Holt Renfrew and many more.

Average Rating: 4.7/5.0

Total Reviews: 40

How Do G2 Users Rate Ometria?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 8.9/10)
  • Customization : 7.8/10 (Category avg: 8.4/10)
  • Performance and Reliability: 7.8/10 (Category avg: 8.7/10)
  • Workflow Capability: 7.6/10 (Category avg: 8.5/10)

Who Is the Company Behind Ometria?

  • Seller: Ometria
  • Year Founded: 2013
  • HQ Location: London, London
  • LinkedIn® Page: www.linkedin.com
    147 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 59% Medium, 24% Large

What Do G2 Reviewers Say About Ometria?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the outstanding customer support of Ometria, which enhances their experience and maximizes platform potential.
  • Users benefit from excellent customer engagement through Ometria's integrated CDP, driving personalized experiences and strong retention.
  • Users love Ometria for its seamless integration and outstanding customer support, optimizing email marketing and enhancing customer engagement.
  • Users value the powerful customer segmentation and analytics features of Ometria for targeted marketing campaigns.
  • Users value the analytics expertise of Ometria, enabling targeted campaigns and real-time insights into customer behavior.
Cons
  • Users face a challenging learning curve with Ometria's extensive features and reporting options, impacting initial usability.
  • Users find Ometria's limited features frustrating, especially regarding flexibility and ease of data processing.
  • Users find Ometria's reporting to be time-consuming, especially when analyzing complex customer data and insights.
  • Users find the complexity of Ometria sometimes leads to miscommunication and delays in utilizing new features effectively.
  • Users find Ometria's complex reporting challenging due to a steep learning curve and clunky UI functionality.

What Are Recent G2 Reviews of Ometria?

What Are G2 Users Discussing About Ometria?

SAS Customer Intelligence 360

SAS Customer Intelligence 360 is an AI-powered customer engagement platform that helps organizations connect customer data, decisions and delivery to create relevant, personalized experiences across every channel. The platform unifies audience management, customer journey orchestration, marketing decisioning, data activation and measurement in a single solution, enabling marketers to turn customer insights into real-time actions. Designed for marketing, customer experience and digital engagement teams, SAS Customer Intelligence 360 helps organizations build stronger customer relationships by delivering the right message, offer or experience at the right time. Marketers can create and activate audiences, orchestrate omnichannel customer journeys, manage communications across digital and offline channels, and optimize engagement using AI, analytics and real-time decisioning. Unlike traditional marketing clouds, SAS Customer Intelligence 360 uses a flexible hybrid data architecture that allows organizations to access and activate customer data where it resides, whether in the cloud, on premises or within existing MarTech solutions. This approach reduces data movement, simplifies integrations and helps organizations maximize the value of their existing technology investments. The platform provides marketers with a comprehensive view of customer behavior by combining online and offline interactions, digital activity, customer attributes and business data. Embedded AI, analytics and decision intelligence help organizations identify audiences, personalize engagement, determine next-best actions and continuously optimize customer experiences at scale. Whether modernizing legacy MarTech, enhancing an existing marketing ecosystem or pursuing a composable customer engagement strategy, organizations use SAS Customer Intelligence 360 to improve customer acquisition, retention, loyalty and lifetime value through more relevant and meaningful customer interactions.

Average Rating: 4.4/5.0

Total Reviews: 149

How Do G2 Users Rate SAS Customer Intelligence 360?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 8.9/10)
  • Customization : 8.1/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.1/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.6/10 (Category avg: 8.5/10)

Who Is the Company Behind SAS Customer Intelligence 360?

  • Seller: SAS Institute
  • Company Website:
  • Year Founded: 1976
  • HQ Location: Cary, NC
  • LinkedIn® Page: www.linkedin.com
    15,122 employees on LinkedIn®
  • Phone: 1-800-727-0025

Who Uses This Product?

  • Top Industries: Banking, Marketing and Advertising
  • Company Size: 45% Medium, 35% Large

What Do G2 Reviewers Say About SAS Customer Intelligence 360?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use in SAS Customer Intelligence 360, enhancing their data management and analysis experience.
  • Users value the comprehensive insights offered by SAS Customer Intelligence 360, enhancing their marketing strategies and engagement.
  • Users value the advanced analytics of SAS Customer Intelligence 360, enhancing campaign effectiveness and audience targeting.
  • Users appreciate the comprehensive customer mapping features of SAS Customer Intelligence 360 for understanding customer interactions.
  • Users value the flexibility and automation of SAS Customer Intelligence 360 for creating tailored marketing strategies.
Cons
  • Users face a steep learning curve, finding the interface complex and requiring time to navigate effectively.
  • Users find the product expensive, which affects their overall perception and willingness to invest in the software.
  • Users often face integration issues with SAS Customer Intelligence 360, making setup and data manipulation challenging.
  • Users find the difficult setup of SAS Customer Intelligence 360 challenging, requiring training and time to fully integrate.
  • Users find the complexity of SAS Customer Intelligence 360 challenging, requiring additional training and support for effective use.

What Are Recent G2 Reviews of SAS Customer Intelligence 360?

What Are G2 Users Discussing About SAS Customer Intelligence 360?

Sales Snap

Sales Snap is a comprehensive marketing automation platform designed to streamline and enhance your marketing and sales processes. It offers a suite of tools that enable businesses to collect leads, manage communications, and execute targeted campaigns across multiple channels, all within a single, user-friendly interface. Key Features and Functionality: - Email Marketing: Craft personalized emails using a variety of templates or create custom designs with a drag-and-drop editor. Incorporate dynamic content to engage recipients and improve open rates. - Multi-Channel Communication: Reach your audience through emails, SMS, Viber, WhatsApp, and web push notifications, ensuring your message is delivered via their preferred platform. - Lead Generation and Management: Utilize interactive pop-ups, forms, surveys, and quizzes to capture leads. Organize and segment these leads to tailor your marketing efforts effectively. - Landing Pages: Quickly create focused landing pages to enhance user experience and drive conversions, with the ability to test and optimize performance. - Chatbot Integration: Automate customer interactions with customizable chatbots, providing instant responses and gathering valuable customer insights. - Gamification: Engage users with interactive elements like games and quizzes to increase participation and lead generation. - Marketing Automation: Automate routine marketing tasks, such as sending follow-up emails or segmenting contacts, to improve efficiency and focus on strategic initiatives. Primary Value and Solutions Provided: Sales Snap addresses the challenge of managing diverse marketing channels and customer interactions by offering an integrated platform that simplifies these processes. By automating repetitive tasks and providing tools for personalized communication, it enables businesses to enhance customer engagement, improve lead conversion rates, and ultimately increase sales. The platform's versatility and ease of use make it suitable for businesses of all sizes seeking to optimize their marketing strategies and achieve measurable results.

Average Rating: 4.9/5.0

Total Reviews: 43

How Do G2 Users Rate Sales Snap?

  • Has the product been a good partner in doing business?: 9.9/10 (Category avg: 8.9/10)
  • Customization : 9.1/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.6/10 (Category avg: 8.7/10)
  • Workflow Capability: 9.6/10 (Category avg: 8.5/10)

Who Is the Company Behind Sales Snap?

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 72% Small, 23% Medium

What Do G2 Reviewers Say About Sales Snap?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use in Sales Snap, appreciating its user-friendly tools and effective lead management features.
  • Users highlight the efficient automation in Sales Snap, enabling fast and personalized outreach with intuitive features.
  • Users value the automation efficiency of Sales Snap, enabling fast, personalized outreach with intuitive features.
  • Users rave about the exceptional customer support from Sales Snap, enhancing their experience and satisfaction significantly.
  • Users value the comprehensive email marketing features of Sales Snap, which enhance efficiency and campaign effectiveness.
Cons
  • Users find that some features of Sales Snap require developer involvement, which can be overwhelming at first.
  • Users find the lack of customization limits advanced features and requires unnecessary developer assistance for certain tasks.
  • Users experience email issues requiring support, making initial use of Sales Snap a bit challenging despite helpful assistance.
  • Users find the lack of integrations with other tools hinders customization and limits advanced feature usage.
  • Users find the learning curve steep due to numerous features, requiring support for some tasks and saving frequently.

What Are Recent G2 Reviews of Sales Snap?

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ActiveTrail

ActiveTrail is a leading omnichannel marketing automation platform helping businesses create, automate, and optimize email, SMS, and WhatsApp campaigns. By leveraging customer data and behavioral triggers, it delivers highly personalized messages that boost engagement and drive sales. Easy integration with top e-commerce and CRM systems makes it accessible to all marketing teams. Trusted by over 10,000 businesses worldwide, ActiveTrail also offers exceptional, responsive customer support by phone, chat and email.

Average Rating: 4.4/5.0

Total Reviews: 28

How Do G2 Users Rate ActiveTrail?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 8.9/10)
  • Customization : 8.9/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.2/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.3/10 (Category avg: 8.5/10)

Who Is the Company Behind ActiveTrail?

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 57% Small, 29% Medium

What Do G2 Reviewers Say About ActiveTrail?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the effective contact management of ActiveTrail, which enhances audience segmentation and lead scoring.
  • Users value the ease of use of ActiveTrail, highlighted by its intuitive campaign builder and user-friendly setup.
  • Users find the easy setup of ActiveTrail user-friendly, facilitating quick integration and campaign initialization without hassle.
  • Users find ActiveTrail enhances time efficiency by streamlining workflows and simplifying campaign management for better productivity.
  • Users benefit from automation efficiency in ActiveTrail, streamlining global campaigns and reducing build time significantly.
Cons
  • Users experience API issues with ActiveTrail, where automatic fields in integrations often fail to function properly.
  • Users feel that ActiveTrail has export limitations that may hinder those requiring advanced marketing tools and layouts.
  • Users feel that ActiveTrail's high complexity may limit effectiveness for those needing more streamlined marketing tools.
  • Users experience integration issues with automatic fields, leading to confusion and improper handling of information.
  • Users find the learning curve steep for advanced features, suggesting more tutorials and tips for better understanding.

What Are Recent G2 Reviews of ActiveTrail?

What Are G2 Users Discussing About ActiveTrail?

Dashly

Dashly is an AI SDR for inbound B2B SaaS funnels. It picks up every inbound lead within seconds, day or night, qualifies them against your MQL criteria, answers product questions, books the meeting and follows up until the meeting actually happens. The agent works on top of a Data Layer. Before the first reply it already knows what the visitor viewed on your site, what they asked in earlier conversations and what your CRM has on them. It never asks for something it already knows. What Dashly does: Starts a conversation on your site when a visitor shows intent: pages viewed, time on site, traffic source. — Qualifies leads in conversation and books the meeting in your calendar inside the chat. — Follows up with silent leads and sends meeting reminders, each message written for that lead. — Hands the conversation to your team by your rules. At night it notifies a manager and keeps talking, so no lead waits in silence. — Runs first-line support from your knowledge base and shows the source of every answer. You set the agent up once and it works across channels. A lead can start in web chat, continue in WhatsApp and get a reminder by email. It stays one conversation.

Average Rating: 4.7/5.0

Total Reviews: 66

How Do G2 Users Rate Dashly?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 8.9/10)
  • Customization : 9.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.0/10 (Category avg: 8.7/10)
  • Workflow Capability: 9.2/10 (Category avg: 8.5/10)

Who Is the Company Behind Dashly?

  • Seller: Dashly
  • Year Founded: 2018
  • HQ Location: Wilmington, Delaware
  • LinkedIn® Page: www.linkedin.com
    28 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 90% Small, 10% Medium

What Do G2 Reviewers Say About Dashly?

AI-generated summary from verified user reviews

Pros
  • Users praise the speed of automation in Dashly, enabling quick bot setup and efficient lead management.
  • Users value the automation efficiency of Dashly, enabling quick setup for bots and smooth lead data collection.
  • Users value the automation features of Dashly for quickly setting up bots and managing user interactions effectively.
  • Users value the responsive support from Dashly, enhancing marketing metrics and providing effective solutions for user queries.
  • Users love the user-friendly interface of Dashly, noting its effectiveness in boosting marketing metrics and revenue.
Cons
  • Users find the interface not intuitive, but customer support assists in navigating and customizing the setup effectively.
  • Users struggle with deletion issues in Dashly, finding solutions difficult and experiencing frequent bugs.
  • Users face editing difficulties with Dashly, struggling to resolve issues independently and dealing with past bugs.
  • Users report email deliverability issues with Dashly, leading to negative experiences with newsletter functionality.
  • Users often face error issues with Dashly, making it challenging to resolve problems independently.

What Are Recent G2 Reviews of Dashly?

What Are G2 Users Discussing About Dashly?

VBOUT

VBOUT is an AI-enabled marketing platform that helps small teams create big businesses. VBOUT is trusted by 1000’s of businesses worldwide to automate and centralize their marketing while delivering engaging, personalized experiences to their audiences. Agencies and partners use VBOUT directly or through a white label setup to build custom plans, manage sub-accounts and share assets from one client account to many. With VBOUT, you can: - Boost productivity, deliver personalized content, and increase ROI using AI-powered features. - Streamline interactions with a multi-channel AI chatbot. - Manage all your social media from one place. - Engage with your customers by creating and sending winning email campaigns. - Design stunning, personalized and dynamic landing pages with no coding. - Create automations with an intuitive visual builder. - Nurture leads from click to close - and beyond. - Grow and maintain your audience lists easily. - Track and analyze all your marketing activities on a customizable dashboard. The platform has AI-powered features, AI chatbot, easy drag-and-drop landing pages and forms, an intuitive visual automation builder, social media management, email marketing tools and a growing library of pre-built templates for a broad range of marketing campaigns. In-depth, native analytics and lead tracking provide marketers a full view of their pipeline, list engagement and campaign performance. Growing businesses and agencies trust VBOUT’s flexible platform and award-winning, free premium support to help them attract the right customers, convert more visitors into customers, and run complete marketing campaigns in one easy-to-use platform.

Average Rating: 4.7/5.0

Total Reviews: 258

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How Do G2 Users Rate VBOUT?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 8.9/10)
  • Customization : 9.2/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.2/10 (Category avg: 8.7/10)
  • Workflow Capability: 9.1/10 (Category avg: 8.5/10)

Who Is the Company Behind VBOUT?

Who Uses This Product?

  • Who Uses This: Founder, CEO
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 89% Small, 10% Medium

What Do G2 Reviewers Say About VBOUT?

AI-generated summary from verified user reviews

Pros
  • Users value the quick and easy creation of landing pages and email sequences, enhancing their overall marketing experience.
  • Users praise the ease of use in creating landing pages and email sequences efficiently with VBOUT.
  • Users value the versatile and powerful features of VBOUT, appreciating its all-in-one marketing capabilities.
  • Users admire the versatility and ease of use of VBOUT for seamlessly managing landing pages and marketing campaigns.
  • Users praise VBOUT for its versatile functionality, seamlessly managing marketing tasks with impressive reliability and ease of use.
Cons
  • Users find the email sending caps restrictive, limiting their ability to run large campaigns effectively.
  • Users find the email sending caps limiting, hindering large campaign efforts compared to other market options.
  • Users find the complexity of usage in VBOUT can be challenging, especially for less experienced designers.
  • Users find the email sending caps restrictive, hindering effective large campaign executions compared to other market options.
  • Users find the email sending caps inefficient, hindering large campaign efforts compared to other market options.

What Are Recent G2 Reviews of VBOUT?

What Are G2 Users Discussing About VBOUT?

Sailthru by Marigold

Sailthru by Marigold keeps media and retail organizations ahead of the digital curve with an industry-leading suite of cross-channel marketing solutions that maximize audience engagement, drive revenue through deeper personalization, and operationalize and amplify data. Powered by zero- and first-party data, Sailthru by Marigold empowers modern marketers to cultivate deep, life-long relationships with customers by curating personalized journeys that drive rich engagement and secure brand loyalty. The world’s most innovative publishers and fastest-growing ecommerce companies trust Sailthru by Marigold to help them succeed.

Average Rating: 4.2/5.0

Total Reviews: 153

How Do G2 Users Rate Sailthru by Marigold?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 8.9/10)
  • Customization : 7.9/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.6/10 (Category avg: 8.7/10)
  • Workflow Capability: 7.8/10 (Category avg: 8.5/10)

Who Is the Company Behind Sailthru by Marigold?

  • Seller: Zeta Global
  • Year Founded: 2007
  • HQ Location: New York, NY
  • LinkedIn® Page: www.linkedin.com
    3,116 employees on LinkedIn®
  • Ownership: NYSE: ZETA

Who Uses This Product?

  • Who Uses This: Marketing Manager
  • Top Industries: Publishing, Retail
  • Company Size: 61% Medium, 21% Small

What Do G2 Reviewers Say About Sailthru by Marigold?

AI-generated summary from verified user reviews

Pros
  • Users value the advanced automation of Sailthru, enhancing engagement through personalized and effective campaign management.
  • Users appreciate the advanced automation features of Sailthru, enhancing personalization and campaign management for impactful engagement.
  • Users value the advanced automation features of Sailthru, enhancing personalization and engagement for tailored campaigns.
  • Users value the advanced personalization and predictive analytics of Sailthru, enhancing customer engagement effectively.
  • Users appreciate Sailthru by Marigold for its advanced personalization and predictive analytics, enhancing engagement across channels.
Cons
  • Users find the difficult learning curve of Sailthru challenging, especially for teams lacking technical support and resources.
  • Users find Sailthru's inadequate reporting tools cumbersome and difficult to interpret, hindering data-driven decision making.
  • Users find the steep learning curve of Sailthru challenging, especially for smaller teams without technical support.
  • Users find limited reporting options difficult to navigate, impacting their ability to interpret analytics effectively.
  • Users find reporting tools cumbersome and fragmented, making it difficult to extract meaningful insights effectively.

What Are Recent G2 Reviews of Sailthru by Marigold?

What Are G2 Users Discussing About Sailthru by Marigold?

Revotas

Revotas is an insights-led customer experience platform trusted by over 1,000 global consumer brands such as Miele, Beşiktaş, Little Caesars, Toyota, Elite World Hotels and more. Digital-first and Enterprise brands from 20+ countries use Revotas to power digital marketing experiences for over 1 billion customers monthly and send 2.2 billion messages daily.   Revotas was recognized as a High Performer in G2 Winter 2024. Revotas has also recognized in four categories that include Customer Data Platform, E-commerce Personalization, Marketing Automation, Personalization. Product Description:   Customer Data Platform Revotas’s Customer Data Platform (CDP) is a specialized type of software designed to help businesses collect, consolidate, and manage customer data from various sources, and make this data accessible for marketing and customer engagement purposes. Revotas is a critical tool for businesses looking to deliver more personalized and effective marketing campaigns, as well as improve customer experiences.     Customer Engagement Platform Revotas based on artificial intelligence (AI) is a system that uses AI and machine learning technologies to enhance and optimize various aspects of email communication. Revotas can categorize and prioritize emails for users. It can identify important emails, filter out spam, and sort messages into different folders or categories. Automation Platform Revotas’ Marketing Automation Platform is a software solution designed to streamline, automate, and measure marketing tasks and workflows, allowing businesses to more effectively market their products and services to their target audiences.

Average Rating: 4.8/5.0

Total Reviews: 58

How Do G2 Users Rate Revotas?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 8.9/10)
  • Customization : 9.4/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.5/10 (Category avg: 8.7/10)
  • Workflow Capability: 9.5/10 (Category avg: 8.5/10)

Who Is the Company Behind Revotas?

  • Seller: Revotas
  • Year Founded: 2009
  • HQ Location: Boston, MA
  • LinkedIn® Page: www.linkedin.com
    42 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Textiles
  • Company Size: 53% Medium, 47% Small

What Do G2 Reviewers Say About Revotas?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the quick and reliable customer support from Revotas, making their business partnership highly effective.
  • Users love the flexibility and ease of use of Revotas, facilitating smooth workflow and effective marketing content production.
  • Users commend Revotas for its helpful and professional support team, enhancing their overall experience and productivity.
  • Users value the quick and reliable customer engagement of Revotas, enhancing their marketing efforts through effective support.
  • Users value the easy implementation of Revotas, finding smooth integration and efficient use for daily tasks.
Cons
  • Users find the complex reporting screens challenging initially, suggesting that a more intuitive layout would enhance usability.
  • Users find the dashboard issues can confuse first-time users, requiring time to adapt to the reporting screens.
  • Users note the inadequate reporting capabilities of Revotas, suggesting a need for improved integration and development in this area.
  • Users find the learning curve steep for some reporting screens, which could be more intuitive for beginners.
  • Users find the learning curve challenging, as some reporting screens can be difficult for first-time users to navigate.

What Are Recent G2 Reviews of Revotas?

emfluence Marketing Platform

The emfluence Marketing Platform: Your All-In-One Solution for Email & Marketing Automation Success! The emfluence Marketing Platform is designed with you in mind, offering an intuitive interface and powerful features to streamline your digital marketing efforts. Whether you're launching personalized campaigns, managing multiple brands, or crafting strategies, our platform empowers you to succeed with: - Email Automation: Create automated workflows that nurture leads and drive conversions. - Email Marketing: Design and easily send impactful email campaigns, featuring advanced personalization options like conditional content. - Social Media Management: Schedule, publish, and monitor your social media posts from one place. - SMS Marketing: Engage your audience with timely and relevant SMS campaigns. - Landing Pages: Create high-converting landing pages to capture leads. - Automated Reporting: Understand the impact of your marketing campaigns by leveraging custom reports and analytics across channels, assets, people, and places. - Website Tracking: Track visitor interactions on your website to optimize marketing strategies. - Lead Scoring: Prioritize leads based on their engagement and interactions. - Marketing Calendar: Plan, schedule, and manage your marketing campaigns in a centralized calendar. Experience the perfect balance of usability and functionality with the emfluence Marketing Platform, and take your marketing to the next level.

Average Rating: 4.3/5.0

Total Reviews: 94

How Do G2 Users Rate emfluence Marketing Platform?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 8.9/10)
  • Customization : 8.5/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.3/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.7/10 (Category avg: 8.5/10)

Who Is the Company Behind emfluence Marketing Platform?

  • Seller: emfluence
  • Year Founded: 2003
  • HQ Location: Kansas City, MO
  • LinkedIn® Page: www.linkedin.com
    32 employees on LinkedIn®
  • Ownership: Private
  • Phone: 816-472-4455

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 54% Medium, 36% Small

What Are Recent G2 Reviews of emfluence Marketing Platform?

What Are G2 Users Discussing About emfluence Marketing Platform?

OptiPub

OptiPub is an omni-channel marketing platform designed to provide seamless integration, robust automation, and enhanced campaign management capabilities. It allows users to optimize their marketing efforts through features like advanced tracking, automated workflows, and powerful segmentation tools. Built with the flexibility to adapt to various business needs, OptiPub integrates with key platforms such as Infusionsoft/Keap, ThriveCart, and more, helping businesses streamline marketing processes and boost customer engagement.

Average Rating: 4.9/5.0

Total Reviews: 16

How Do G2 Users Rate OptiPub?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.9/10)
  • Customization : 9.8/10 (Category avg: 8.4/10)
  • Performance and Reliability: 10.0/10 (Category avg: 8.7/10)
  • Workflow Capability: 9.8/10 (Category avg: 8.5/10)

Who Is the Company Behind OptiPub?

  • Seller: OptiPub
  • Year Founded: 2018
  • HQ Location: Baltimore, US
  • LinkedIn® Page: www.linkedin.com
    3 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Publishing
  • Company Size: 94% Small, 6% Medium

What Do G2 Reviewers Say About OptiPub?

AI-generated summary from verified user reviews

Pros
  • Users praise the exceptional customer support from OptiPub, highlighting their expertise and responsiveness in resolving issues.
  • Users praise the expertise and responsiveness of OptiPub, enhancing email deliverability and overall marketing effectiveness.
  • Users find OptiPub's customer support exceptional, noting responsiveness and helpfulness that surpasses other platforms.
  • Users find OptiPub's extensive feature variety invaluable, making it a comprehensive solution for publishing needs.
  • Users appreciate the exceptional customer responsiveness of OptiPub, which enhances their email marketing effectiveness significantly.
Cons
  • Users face a steep learning curve with OptiPub, necessitating a team familiar with its quirks.
  • Users face integration issues and report limitations with OptiPub, requiring time and patience to fully benefit.
  • Users note the missing reporting features in OptiPub, indicating that improvements are necessary for enhanced functionality.
  • Users find the platform to be not intuitive, requiring a knowledgeable team to navigate its quirks effectively.
  • Users find that OptiPub is time-consuming, requiring patience for integration and learning before seeing results.

What Are Recent G2 Reviews of OptiPub?

Act-On

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers. • Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions. • Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include: • Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing We get marketing. We understand your challenges. And we’re here to help you excel with every customer and every campaign.

Average Rating: 4.1/5.0

Total Reviews: 1,031

How Do G2 Users Rate Act-On?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 8.9/10)
  • Customization : 7.6/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.7/10)
  • Workflow Capability: 7.8/10 (Category avg: 8.5/10)

Who Is the Company Behind Act-On?

  • Seller: Act-On Software
  • Company Website:
  • Year Founded: 2008
  • HQ Location: Portland, OR
  • LinkedIn® Page: www.linkedin.com
    197 employees on LinkedIn®
  • Phone: +1.877.530.1555

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Specialist
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 49% Medium, 39% Small

What Do G2 Reviewers Say About Act-On?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of Act-On, highlighting its intuitive interface and stress-free setup for marketing automation.
  • Users praise the excellent customer support of Act-On, highlighting their responsiveness and helpfulness in addressing concerns.
  • Users value the user-friendly email design tools in Act-On, enhancing efficiency and support responsiveness.
  • Users find the user-friendly email builder of Act-On invaluable for creating customizable, high-volume emails easily.
  • Users commend Act-On for its excellent support and constant updates, enhancing their email marketing experience significantly.
Cons
  • Users report missing features in Act-On, particularly with analytics and CRM integration, affecting usability and targeting.
  • Users find Act-On to have a not intuitive interface, causing challenges during implementation and usability.
  • Users face email issues with Act-On, including difficulties with the email visual interface and scheduling features.
  • Users find the learning curve challenging, especially due to the interface and implementation complexities.
  • Users note the limited features of Act-On, wishing for faster updates and enhancements compared to competitors.

What Are Recent G2 Reviews of Act-On?

Magnews

Magnews is the one-stop-shop solution for managing Customer Journey and improving Customer Value, from overall Strategy definition to single activities and campaign Execution, passing from Journey Design, in a continuous cycle of measurement and improvment. Magnews empowers marketing and sales teams to work together to acquire, convert, grow, engage and reactivate Customers and incrementing their value for the Brand.

Average Rating: 4.7/5.0

Total Reviews: 17

How Do G2 Users Rate Magnews?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.9/10)
  • Performance and Reliability: 10.0/10 (Category avg: 8.7/10)
  • Workflow Capability: 10.0/10 (Category avg: 8.5/10)

Who Is the Company Behind Magnews?

  • Seller: MagNews
  • Year Founded: 2000
  • HQ Location: Faenza, Milano, Parigi, IT
  • LinkedIn® Page: it.linkedin.com
    29 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 59% Small, 35% Medium

What Do G2 Reviewers Say About Magnews?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the reliable data analysis of Magnews, enhancing their experience with consistent updates and ease of use.
  • Users value the reliable analytics tools of Magnews, commending their ease of use and consistent updates.
  • Users admire the reliable data analytics of Magnews, benefiting from its ease of use and regular updates.
  • Users value the easy-to-use data management of Magnews, ensuring reliable delivery and up-to-date analysis.
  • Users value the reliable delivery and data analysis of Magnews, appreciating its ease of use and frequent updates.
Cons
  • Users experience a minor bug with the customised cancellation link that can disrupt their workflow.

What Are Recent G2 Reviews of Magnews?

What Are G2 Users Discussing About Magnews?

Actito

Actito is the agentic customer engagement platform for mid-sized and large companies, built in Europe and trusted by 400+ brands. Centralise and activate your customer data, then design, orchestrate and optimise personalised journeys across 11 channels, including email, SMS, push, WhatsApp and in-app, with real-time triggers and behavioural logic. Dedicated deliverability infrastructure helps your messages reach the inbox, and customer data stays in Europe with GDPR compliance built in. Actito is headquartered in Belgium, with offices in France and Spain, and is part of Ibexa. Actito Agents, powered by the Ibexa Agentic Platform, start with three pre-built agents that you call from the Actito AI Assistant. Actito Agents turn one brief into copy for every segment, adapt email content for SMS, WhatsApp and push, and build campaign comparison reports, with nothing sent until you approve it. A first group of customers is using the Actito Agents today, ahead of General Access on 12 January 2027.

Average Rating: 4.3/5.0

Total Reviews: 175

How Do G2 Users Rate Actito?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 8.9/10)
  • Customization : 8.2/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.5/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.1/10 (Category avg: 8.5/10)

Who Is the Company Behind Actito?

  • Seller: Ibexa
  • Company Website:
  • Year Founded: 1999
  • HQ Location: Oslo, Norway
  • LinkedIn® Page: www.linkedin.com
    177 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Retail, Marketing and Advertising
  • Company Size: 47% Medium, 34% Small

What Do G2 Reviewers Say About Actito?

AI-generated summary from verified user reviews

Pros
  • Users highlight the excellent customer support from Actito, providing valuable assistance throughout their marketing journey.
  • Users appreciate the user-friendly and intuitive interface of Actito, significantly simplifying their marketing automation tasks.
  • Users appreciate the automation capabilities of Actito, enabling personalized and impactful customer engagement effortlessly.
  • Users appreciate the user-friendly interface of Actito, making marketing automation and scenario management effortless.
  • Users value the automation efficiency of Actito, enhancing campaign management and customer engagement effortlessly.
Cons
  • Users face integration issues with Actito, particularly when automating complex scenarios and connecting to various data sources.
  • Users find the learning curve steep for Actito, especially with complex automation and integration tasks.
  • Users find that Actito's complexity in automation and integration can hinder efficiency and understanding, requiring extra support.
  • Users face integration difficulties with Actito, highlighting the need for faster native connectors and a streamlined process.
  • Users find integration difficulty significant, noting the need for native connectors and a more streamlined process.

What Are Recent G2 Reviews of Actito?

What Are G2 Users Discussing About Actito?

Drip

Drip is the marketing automation platform built for B2C businesses that sell digital or physical goods online. From creators and ecommerce shops to travel, hospitality, and education companies, Drip helps brands turn one-time buyers into repeat, lifelong customers. It brings customer data, segmentation, email, onsite engagement, and reporting together in one platform, so teams can run their entire marketing program without stitching separate tools together. At its core, Drip turns customer and visitor behavior into dynamic segments that update automatically as people interact with your brand. From there, you deliver the right message at the right time through multi-step automations, beautifully designed email templates, and ready-to-use campaigns that drive results from day one. Popups and forms help you grow your list, while built-in analytics connect every campaign back to revenue. Key capabilities - Behavior-based segmentation from customer and visitor data - Multi-step email and automation workflows - Pre-built templates and campaigns, including Back-in-Stock, Price Drop, and Abandoned Cart - Onsite popups and forms for list growth - Ecommerce integrations, including Shopify, WooCommerce, and BigCommerce - Revenue and performance analytics Works with your AI tools Drip connects to the AI assistants your team already uses. Link Claude or ChatGPT to your account through Drip's MCP integration and get more done by just asking—pull performance data, build segments, and draft campaigns through simple conversation, then head into Drip to review and send. Every action stays under your control, so nothing goes out without your approval. Built to grow with you and simple to master, Drip transforms your marketing into a strategy you can trust to drive revenue.

Average Rating: 4.4/5.0

Total Reviews: 470

How Do G2 Users Rate Drip?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 8.9/10)
  • Customization : 8.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.7/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.7/10 (Category avg: 8.5/10)

Who Is the Company Behind Drip?

  • Seller: Drip
  • HQ Location: Minneapolis, MN
  • LinkedIn® Page: www.linkedin.com
    157 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, Founder
  • Top Industries: Marketing and Advertising, Health, Wellness and Fitness
  • Company Size: 90% Small, 8% Medium

What Do G2 Reviewers Say About Drip?

AI-generated summary from verified user reviews

Pros
  • Users love how Drip's automation saves time and simplifies email marketing through deep e-commerce integration.
  • Users value Drip’s automation efficiency, which significantly simplifies email marketing and saves valuable time once set up.
  • Users appreciate the ease of use of Drip, finding its setup and automation workflows straightforward and efficient.
  • Users appreciate the user-friendly automation features of Drip, enabling effective segmentation and targeted email campaigns.
  • Users rave about Drip's exceptional customer support, noting quick resolutions and personal assistance every time.
Cons
  • Users find the pricing structure of Drip to be quite steep, which may not suit small businesses or startups.
  • Users are frustrated by the lack of integrations, particularly with popular platforms like WordPress and Wix.
  • Users often struggle with a steep learning curve, making initial setup and navigation challenging for beginners.
  • Users find the high subscription costs of Drip to be a barrier, especially for small businesses and startups.
  • Users experience limited customization in Drip, wishing for more templates and personalized email options.

What Are Recent G2 Reviews of Drip?

What Are G2 Users Discussing About Drip?

Cordial

Cordial's technology helps companies like PacSun, L.L. Bean and Realtor.com automate high-conversion messages across email, SMS, mobile app, social media, direct mail and more—driving scalable revenue and lasting customer connections. Designed with a customer-centric approach, Cordial combines industry leading data flexibility with sophisticated adaptive automations and top-rated AI to ideate, test, and implement new marketing strategies in record time - all in one platform. We’re an award-winning, high-growth company on a mission to help brands send a better message. Cordial was named a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q3 2024. Our AI capabilities "outshine other vendors" by focusing on productivity and email value. In a recent study commissioned by Cordial, Forrester Consulting found that brands switching to Cordial's marketing platform net $8.79 million in total benefits over 3 years with payback in less than 6 months. Learn more at www.cordial.com.

Average Rating: 4.6/5.0

Total Reviews: 55

How Do G2 Users Rate Cordial?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 8.9/10)
  • Customization : 9.1/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.5/10 (Category avg: 8.7/10)
  • Workflow Capability: 9.0/10 (Category avg: 8.5/10)

Who Is the Company Behind Cordial?

  • Seller: Cordial
  • Year Founded: 2014
  • HQ Location: San Diego, CA
  • LinkedIn® Page: www.linkedin.com
    258 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Retail, Marketing and Advertising
  • Company Size: 43% Small, 36% Medium

What Do G2 Reviewers Say About Cordial?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Cordial, finding onboarding and integration straightforward and efficient.
  • Users commend the outstanding support team at Cordial, highlighting their responsiveness and genuine investment in success.
  • Users highlight the easy setup of Cordial, appreciating its intuitive interface and excellent onboarding experience.
  • Users appreciate the automation capabilities of Cordial, valuing its personalized approach and adaptability to specific needs.
  • Users appreciate the personalized engagement features of Cordial, enabling brands to connect deeply with their customers.
Cons
  • Users find the learning curve challenging, requiring significant time to understand Cordial's advanced features and interface.
  • Users find Cordial to have a not intuitive interface, leading to challenges in navigating its advanced features.
  • Users find the steep learning curve challenging, making it difficult to adapt to the advanced features of Cordial.
  • Users find the complex reporting features of Cordial challenging, requiring time and effort to master effectively.
  • Users find the difficult learning curve for Cordial challenging, requiring time to master the platform effectively.

What Are Recent G2 Reviews of Cordial?

What Are G2 Users Discussing About Cordial?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated July 10, 2025