What is Marketing Analytics Software?

Marketing analytics software helps businesses gather data from multiple sources and channels to identify which marketing initiatives are performing well and which have room for improvement. Leveraging marketing analytics software is imperative when calculating ROI on marketing campaigns, which help optimize digital marketing spend. Finally, with the help of marketing analytics tools, marketers can operate more efficiently by learning how to better allocate their time. Marketing metrics and marketing analytics are completely different, and it’s important to note the distinction. Marketers are inundated with metrics, or data points, that they can use to dictate marketing activities and boost customer satisfaction. However, without analytics, marketers won’t be able to take that next step. Marketing analytics puts those metrics into context, turning them into actionable insights and helping drive revenue. As marketing teams move faster, they increasingly want marketing analytics software with real-time ROI tracking and no SQL required to get that context, rather than waiting on a data team to translate raw numbers into insight. Based on G2 reviews, marketers most often evaluate these platforms by comparing how quickly they surface ROI, how current the data is, and how much technical skill is needed to get value out of them. What Types of Marketing Analytics Software Exist? While the overall goal of a marketing analytics platform is to help marketers measure and optimize marketing performance, the methods and tools used to accomplish this goal can vary from product to product. Selecting the optimal software for a business is a matter of finding a product that integrates well with their existing technology stack. Standalone solutions Standalone marketing analytics tools connect to multiple data sources and marketing channels to measure campaign performance. These products typically integrate with marketing automation software, CRM software, digital advertising software, and digital analytics software. Standalone platforms collect and consolidate marketing campaign data from these disparate sources, enabling marketers to analyze campaign performance across channels and audiences. While standalone products may include tools for optimizing digital ads, they do not provide built-in capabilities for executing omnichannel marketing campaigns. All-in-one marketing suites All-in-one marketing suites help marketers plan, execute, and measure cross-channel marketing campaigns. In addition to marketing analytics, these end-to-end solutions provide features for implementing marketing campaigns through email, social media, display ads, landing pages, and more. All-in-one marketing suites can include marketing automation software and account-based marketing platforms.

Which software is best for marketing metrics analysis?

Selecting the best software for marketing metrics analysis depends on your business size, specific needs, and the features that you want to achieve your goals. Here are some of G2's top contenders, each excelling in different areas: HubSpot Analytics: Best for inbound marketing analytics, lead tracking, and email campaign performance. AgencyAnalytics: Best for client reporting across multiple channels. Supermetrics: Best for data integration across 150+ platforms and trusted by major brands.

What are the Common Features of Marketing Analytics Software?

To bolster accountability and help marketers seize more control over their company's strategic revenue generation goals, marketers need to have the ability to measure the performance of their entire marketing funnel. Below are some marketing analytics software features that help leverage marketing data to drive actionable results. Data collection: Before analyzing data and turning it into actionable insights, marketers will need to use marketing analytics solution to collect data on all of their marketing campaigns. This type of software can collect data on the campaigns distributed across a variety of channels. This data is essential to kickstart the process of collecting insights into the customers’ and prospects’ preferences and history. Return on investment (ROI): Marketers have numerous metrics to potentially analyze, which can often lead to data paralysis. Marketing analytics software helps marketers make sense of all those metrics and determine the effectiveness and ROI of marketing campaigns. Marketers must not only optimize marketing strategies but also prove and improve ROI to present to executive leaders within their company. Finance teams in particular want to see this translated into numbers they recognize, net revenue impact, budget justification, clear attribution, not raw campaign metrics. According to G2 reviews, this is what separates the highest rated marketing analytics software from the rest. The ROI measurement feature within the marketing analytics tools can quantify the outcome of every marketing investment users make. Reports and dashboards: It’s imperative to not only analyze data but to also showcase analysis within a report to present the findings. Marketing analytics software help generate visualizations and reports for the entire marketing funnel from acquisition to close. These reports and custom dashboards gather closed-loop reporting on all marketing initiatives. Within some reporting features, users can drill down into specific data points or filter by certain criteria to uncover trends and take action for future campaigns. Marketing analytics software enable marketers to track all of this data in one place to easily analyze and share with the rest of their team and company. Finally, this feature will empower marketers to make accurate forecasting decisions for their future marketing goals and strategies. Attribution reports: Attribution reporting helps analyze touchpoints or marketing channels that should receive credit for a conversion. There are various attribution models that marketing analytics software can provide, including last interaction attribution, first click attribution, and multi-touch attribution models that consist of linear attribution, time decay attribution, and position-based attribution. The last interaction attribution model gives credit to the last traffic source that resulted in the conversion of a consumer. First click attribution models are the opposite of that, wherein it gives all the credit to the first channel a consumer visited. Multi-touch attribution uses weighted modeling to be able to allocate credit across multiple channels, campaigns, and touchpoints. Linear attribution is a form of multi-touch attribution that distributes credit evenly across every touchpoint in the buyer journey. Time decay attribution gives more credit to the touchpoints closest to the buyer’s conversion and less credit to the prior touchpoint. Finally, position-based attribution gives credit to two key touchpoints: the first touch that gets the visitor in the door and the last touch when a lead converts. These two touches get 40% of the credit and the remaining touchpoints equally split the remaining 20%. The most trusted B2B marketing analytics software, according to G2 user reviews, tends to stand out specifically for multi-touch attribution rather than last-click models, since B2B buying decisions usually involve several touchpoints over a longer timeline than a typical consumer purchase. Reviewers in B2B roles consistently bring up CRM integration and pipeline visibility as the features they evaluate most closely, more than overall star ratings, which run roughly in line with the category average. Multichannel tracking: To be able to paint a complete picture around marketing campaign effectiveness, it’s important to gather and analyze data across a variety of marketing channels. Multi-channel campaign data from the best marketing analytics software helps collect marketing performance across numerous channels, such as email, social media, SMS, display ads, search engine marketing, and landing pages, to allow marketers to deliver targeted and timely marketing content to their intended audience.

Page 8 | Best Marketing Analytics Software: User Reviews from October 2026

Two Minute Reports

Two Minute Reports is a marketing intelligence platform that connects 30+ data sources across PPC, SEO, social, ecommerce, and more into one place, helping teams connect marketing performance with business outcomes. Build full-funnel AI dashboards, track campaign goals and budgets, create metrics tailored to your objectives, and automate performance summaries. Bring your data and insights together to quickly understand what’s driving results, where performance is changing, and what to do next. Trusted by 4,000+ users, Two Minute Reports helps marketers, agencies, freelancers, and data teams centralize reporting, optimize campaign performance, and scale ROI more effectively. Key functionalities include: AI dashboards: Build custom marketing dashboards in seconds using natural language prompts Goals and Budget tracking: Set marketing campaign goals and track budget with real-time progress Dashboard Briefings: Let your team email clients a polished summary of their dashboard, either automatically on a schedule or as a one-off send. Custom Metrics & Dimensions: Create metrics and dimensions that align with your campaign goals, then reuse them across dashboards. MCP Access: Query your marketing data with Claude, ChatGPT or Manus in plain English. Unified marketing insights: Blend data from PPC advertising channels into a single view for measuring cross-channel ROI. Speedboost: Load complex dashboards 10x faster with our exclusive Speedboost technology. Works with 500+ metrics. Automated reporting: Set custom schedules (daily, hourly, weekly, or monthly) to keep clients informed with real-time updates. Pre-built reporting templates: Access 100+ custom Google Sheets and Looker Studio templates to send branded, professional client reports. Centralized client management: Add, organize, and scale clients in one workspace. No need to struggle with mismatched reports. From instant data visualization to deep analytics, get the clarity and control you need to make faster and smarter decisions.

Average Rating: 4.7/5.0

Total Reviews: 17

How Do G2 Users Rate Two Minute Reports?

Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.3/10)
Data Collection: 5.0/10 (Category avg: 9.0/10)

Who Is the Company Behind Two Minute Reports?

Seller: gox.ai
HQ Location: N/A
LinkedIn® Page: www.linkedin.com
1 employees on LinkedIn®

Who Uses This Product?

Company Size: 53% Small, 6% Medium

What Do G2 Reviewers Say About Two Minute Reports?

AI-generated summary from verified user reviews

Pros

Users praise the ease of use of Two Minute Reports, enjoying seamless setup and intuitive automated dashboards.
Users find the initial setup easy with Two Minute Reports, enabling quick integration and data collection across platforms.
Users value the easy integrations of Two Minute Reports, which streamline data collection across multiple advertising platforms.
Users praise the easy setup of Two Minute Reports, appreciating its straightforward integration and quick data access.
Users value the variety of integrations offered by Two Minute Reports, streamlining their data collection from multiple platforms.

Cons

Users find the difficult setup of Two Minute Reports challenging, particularly for those lacking technical expertise.
Users find the integration issues to be time-consuming and challenging, especially for those with less technical experience.
Users find the learning curve steep for newcomers, particularly with integrations and advanced configurations that may require technical knowledge.
Users find the setup difficulty challenging for newcomers, highlighting a need for improved guidance and simplification.
Users face time delays with call scheduling and data syncing, affecting the overall efficiency of the platform.

What Are Recent G2 Reviews of Two Minute Reports?

"Easy, Convenient Integrations with Simple Flat Pricing"

Rating: 4.5/5.0 stars

— Tim T.

Best Marketing Analytics Tools - Page 8

How Many Marketing Analytics Software Products Does G2 Track?

Category Stats (Oct 2026)

How Does G2 Rank Marketing Analytics Software Products?

G2 Grid® for Marketing Analytics Software

How Do G2 Users Rate Two Minute Reports?

Who Is the Company Behind Two Minute Reports?

Who Uses This Product?

What Do G2 Reviewers Say About Two Minute Reports?

Pros

Cons

What Are Recent G2 Reviews of Two Minute Reports?

How Do G2 Users Rate Adverity?

Who Is the Company Behind Adverity?

Who Uses This Product?

What Do G2 Reviewers Say About Adverity?

Pros

Cons

What Are Recent G2 Reviews of Adverity?

What Are G2 Users Discussing About Adverity?

How Do G2 Users Rate Plurio?

Who Is the Company Behind Plurio?

Who Uses This Product?

What Do G2 Reviewers Say About Plurio?

Pros

Cons

What Are Recent G2 Reviews of Plurio?

AI can help you find the answers. G2 helps you trust them.

How Do G2 Users Rate Attribution?

Who Is the Company Behind Attribution?

Who Uses This Product?

What Do G2 Reviewers Say About Attribution?

Pros

Cons

What Are Recent G2 Reviews of Attribution?

What Are G2 Users Discussing About Attribution?

How Do G2 Users Rate Discern?

Who Is the Company Behind Discern?

Who Uses This Product?

What Do G2 Reviewers Say About Discern?

Pros

Cons

What Are Recent G2 Reviews of Discern?

How Do G2 Users Rate Kochava?

Who Is the Company Behind Kochava?

Who Uses This Product?

What Do G2 Reviewers Say About Kochava?

Pros

Cons

What Are Recent G2 Reviews of Kochava?

What Are G2 Users Discussing About Kochava?

How Do G2 Users Rate Oviond?

Who Is the Company Behind Oviond?

Who Uses This Product?

What Do G2 Reviewers Say About Oviond?

Pros

Cons

What Are Recent G2 Reviews of Oviond?

What Are G2 Users Discussing About Oviond?

How Do G2 Users Rate Force24?

Who Is the Company Behind Force24?

Who Uses This Product?

What Do G2 Reviewers Say About Force24?

Pros

Cons

What Are Recent G2 Reviews of Force24?

What Are G2 Users Discussing About Force24?

How Do G2 Users Rate Ortto?

Who Is the Company Behind Ortto?

Who Uses This Product?

What Do G2 Reviewers Say About Ortto?

Pros

Cons

What Are Recent G2 Reviews of Ortto?

What Are G2 Users Discussing About Ortto?

How Do G2 Users Rate MobileAction?

Who Is the Company Behind MobileAction?

Who Uses This Product?

What Do G2 Reviewers Say About MobileAction?

Pros