My favorite part of Attribution is the ability to get comprehensive detailed view of traffic, and easily customize views and drill down into traffic sources and campaigns. It was easy to integrate with Segment to get our data imported. Setting up custom rules to isolate particular traffic sources is great. And easily switching between different attribution models to better understand contribution to revenue.

Depending on your data inputs, it may take a bit of setup to get revenue data correctly set up. Attribution offered consistent support throughout onboarding to help us get our data streams and filters set up correctly. Review collected by and hosted on G2.com.

The only downside I've experienced so far is that it can sometimes take a while for views to load. Review collected by and hosted on G2.com.