# Plurio Reviews **Vendor:** Plurio **Category:** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) **Average Rating:** 5.0/5.0 **Total Reviews:** 13 ## About Plurio Plurio is the AI agent that runs performance marketing for you. Built on top of Elly Analytics’ accurate revenue data foundation, Plurio analyzes campaigns, predicts outcomes, optimizes ad sets, and relocates budgets autonomously - under full human control. Performance teams use Plurio to reduce wasted spend, stabilize CAC, uncover insights instantly, and scale what works without spending hours on manual analysis. One AI agent. Clear insights. Continuous optimization. Smarter growth. ## Plurio Pros & Cons **What users like:** - Users value the **full visibility into the marketing funnel** provided by Elly Analytics, enhancing decision-making and ROI insights. (5 reviews) - Users appreciate the **customization options** of Elly Analytics, enhancing their ability to tailor reports to specific needs. (2 reviews) - Users love the **flexibility** of Elly Analytics, adapting reporting formats to meet diverse analytical needs effectively. (2 reviews) - Users value the **attribution tracking** in Plurio, enabling them to identify successful customer-generating campaigns effectively. (1 reviews) - Users value the **responsive customer support** from Elly Analytics, which enhances user experience through regular communication and updates. (1 reviews) - Customizability (1 reviews) - Data Management (1 reviews) - Easy Setup (1 reviews) - Email Marketing (1 reviews) - Helpful (1 reviews) **What users dislike:** - Users find the **advanced dashboards overwhelming** for non-analytical team members, complicating the user experience. (1 reviews) - Users find the **advanced dashboards overwhelming** for non-analytical team members, complicating data management effectiveness. (1 reviews) - Users note that the **pricing is positioned for larger companies** , making it a barrier for smaller teams. (1 reviews) - Users note the **learning curve** during implementation, but appreciate the eventual time-saving benefits of Plurio. (1 reviews) - Users find the **limited customization options** can be tricky, affecting their ability to tailor the experience. (1 reviews) ## Plurio Reviews ### 1. A must-have tool for understanding ROI and customer lifetime value **Rating:** 5.0/5.0 stars **Reviewed by:** Cazac V. | Executive Director , Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2025 **What do you like best about Plurio?** Elly Analytics gave us full visibility into our marketing funnel, from ad spend to customer LTV. It helped us understand where our ROI was strongest and where we needed to cut costs. The platform takes a little time to learn, but once you do, it’s a powerful tool for making smarter marketing decisions. Pros: - Clear end-to-end visibility across the funnel, from clicks and Add to Cart through to first orders and LTV. - Strong reporting on ROI and ROAS, helping to identify best-performing months (e.g., July with 141% ROAS). - Cost control insights, showing how CPA and first order costs fluctuate and where optimizations deliver results. - Detailed LTV tracking (30/180/365 days) to guide smarter investment in acquisition channels. **What do you dislike about Plurio?** While the insights are extremely valuable, the advanced dashboards can be overwhelming for team members without an analytical background. It also requires disciplined data input to maintain accuracy across all metrics. Cons: - Advanced dashboards take some time to get used to for non-analytical team members. - Accuracy depends heavily on consistent and correct data input. - Pricing is positioned more for larger companies, which can be a barrier for smaller teams **What problems is Plurio solving and how is that benefiting you?** Elly Analytics is solving the problem of fragmented data across multiple ad platforms and the lack of clear visibility into customer lifetime value. Before, it was difficult to connect ad spend directly to long-term ROI, but now we can see the entire journey from first click to repeat purchase. This helps us allocate budget more efficiently, cut wasted spend, and double down on channels that deliver high-value customers. For 21Collagen, this means better cost control, smarter scaling, and more confident decision-making. ### 2. Great tool for sales and attribution analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Vera Z. | CMO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 30, 2025 **What do you like best about Plurio?** Elly Analytics is a powerful and convenient platform for analyzing ad performance and sales. One of the standout features is the ability to easily switch between different attribution models like First Ad Click and Last Ad Click, which provides a more complete view of how various channels contribute to conversions. I also really appreciate the flexibility in how reports are presented — you can view them in a Cohort analysis format or as aggregated Gross data, depending on your needs. A big plus is the regular weekly calls with the Elly team. They are constantly improving the product and actively help us adopt new features. One of the most useful recent updates was the new cohort report — a great addition! **What do you dislike about Plurio?** A few downsides: The base pricing plans include a limited number of ad channels — if you want to connect more, you'll need to purchase additional ones. Some customization options can be a bit tricky or limited. That said, the team is very responsive and always tries to accommodate client needs wherever possible. Overall, Elly has been a reliable and supportive partner — highly recommend! **What problems is Plurio solving and how is that benefiting you?** To scale our business, we constantly expand our marketing mix. From Instagram, Facebook, and Google to TikTok, bloggers, and discount codes. Tracking all of that and figuring out which ads were actually bringing in long-term customers wasn’t a simple task. With Elly Analytics, we now have a single source of truth. Our team can quickly spot ads that waste budget and scale high-performing ones. ### 3. Elly Gave Us a Clear Full-Funnel View That GA and Meta Couldn't **Rating:** 5.0/5.0 stars **Reviewed by:** German M. | Head of operations, Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2025 **What do you like best about Plurio?** Elly gave us full-funnel visibility, from ad click to phone-confirmed lead. It was more affordable, faster to set up, and much less of a headache than trying to build analytics ourselves in Tableau. **What do you dislike about Plurio?** Nothing stands out. Compared to building it ourselves, implementing Elly was faster and more reliable. **What problems is Plurio solving and how is that benefiting you?** We needed to understand the real performance of Meta Ads. Meta tends to overcredit itself, and GA’s last-touch model often gives too much credit to the organic search channel or branded search ads. Elly stitched everything together and showed us that Meta was actually driving more results than we thought. With call data connected, we can see how many phone-confirmed leads came through each source. Now we can see which ads drive phone-confirmed leads and make smarter budget decisions. ### 4. Excellent customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Vitaly S. | Senior Paid Media Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** June 26, 2025 **What do you like best about Plurio?** Elly’s team helped us clean up our CRM data, gain a clear view of our full marketing funnel, and drastically improve lead and deposit attribution. Before Elly, nearly 70% of our deposit sources were marked as “unknown.” Now, it’s just 0.35%. We started with reporting on Facebook and Instagram ad performance, SEO, and our referral program. App data is next. The team’s support has been incredible throughout, and Elly Analytics has become an essential part of growing our business. **What do you dislike about Plurio?** Everything's perfectly fine, no downsides. **What problems is Plurio solving and how is that benefiting you?** Calculating ROI and advertising cost ratio. ### 5. Elly Gave Us Clear Visibility from Ad Click to Closed Deal **Rating:** 5.0/5.0 stars **Reviewed by:** Ekaterina G. | Head of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** June 11, 2025 **What do you like best about Plurio?** Elly lets us connect ad spend directly to real sales. We can see how traffic from Google and LinkedIn Ads turns into form submissions, then into meetings and closed deals in Pipedrive. That kind of full-funnel visibility helps us understand exactly what’s working. **What do you dislike about Plurio?** Nothing comes to mind really. Looks solid overall, though there might be room for a bit of fine-tuning. **What problems is Plurio solving and how is that benefiting you?** Before Elly, it was hard to tie our marketing efforts to actual business outcomes. Now we can track every step of the funnel and finally see which campaigns drive real results, not just leads. That helps us make better decisions and optimize our budget with confidence. ### 6. Marketing investment transparency **Rating:** 5.0/5.0 stars **Reviewed by:** Vladislav S. | Media director, Mid-Market (51-1000 emp.) **Reviewed Date:** June 25, 2025 **What do you like best about Plurio?** Сustomer support and ability to truly understand client needs **What do you dislike about Plurio?** Everything’s great — nothing to complain about. **What problems is Plurio solving and how is that benefiting you?** Elly Analytics provides full-funnel visibility into the performance of our ad campaigns on Meta and Google, along with data from our referral program. This gives us a clear understanding of how our marketing investments are paying off. These insights are crucial for scaling effectively, which is why we’re now implementing Elly in another business within our corporate group. ### 7. Moving from surface metrics to real revenue insights **Rating:** 4.5/5.0 stars **Reviewed by:** Denis K. | Chief Marketing Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** January 28, 2025 **What do you like best about Plurio?** We now see which campaigns bring in paying customers, rather than just measuring CPM or CPC. **What do you dislike about Plurio?** Nothing comes to mind. Everything is good **What problems is Plurio solving and how is that benefiting you?** Elly lets us move beyond basic ad metrics, giving us direct visibility into which campaigns generate genuine revenue and ROI. ### 8. Consistent reporting from all our platforms in one place **Rating:** 5.0/5.0 stars **Reviewed by:** Wenddy D. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2025 **What do you like best about Plurio?** It gathers data from our advertising platforms, Google Analytics, and backend so we can finally see uniform reports. **What do you dislike about Plurio?** Consolidating everything initially took some time, but once everything was hooked up, reporting became effortless. **What problems is Plurio solving and how is that benefiting you?** Elly unifies disparate data sources, removing manual work and ensuring we have accurate, consistent insights across every channel. ### 9. Dashboards tailored to our needs **Rating:** 5.0/5.0 stars **Reviewed by:** Sabina V. | Content Growth Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2025 **What do you like best about Plurio?** Flexibility and probably customization options. **What do you dislike about Plurio?** Not much to dislike. So much the experience is good! **What problems is Plurio solving and how is that benefiting you?** Elly's flexibility means we can get specialized dashboards, giving each team clarity on its own performance metrics. ### 10. A single source of truth for our entire sales funnel **Rating:** 5.0/5.0 stars **Reviewed by:** Johnatan S. | Administrative & Legal Representative, Mid-Market (51-1000 emp.) **Reviewed Date:** January 31, 2025 **What do you like best about Plurio?** It integrates our ad platforms, CRM, and internal data into one place, giving us a single view of our funnel. **What do you dislike about Plurio?** Implementation had a learning curve, but now that everything’s in one place, it’s been a huge time-saver. **What problems is Plurio solving and how is that benefiting you?** By consolidating all data sources, Elly streamlines our analysis and helps us spot trends from top to bottom of the funnel. ### 11. Simplified my ad performance tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Aleksandra M. | Head of Kladana, India, Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2025 **What do you like best about Plurio?** Elly eliminates the chaos of juggling multiple spreadsheets and consolidates everything into one straightforward view. **What do you dislike about Plurio?** It wasn’t smooth sailing at first, but after some initial guidance, we couldn’t be happier with how it’s simplified our workflow. **What problems is Plurio solving and how is that benefiting you?** Elly helps us clearly see which ads work best, saving us time so we can focus on campaigns that drive real results. ### 12. Uncovered sources of high-quality leads **Rating:** 5.0/5.0 stars **Reviewed by:** Sergei S. | Chief Marketing Officer, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2025 **What do you like best about Plurio?** It precisely shows which campaigns actually drive sales, revealing valuable insights we’d been overlooking **What do you dislike about Plurio?** It took a little while to trust the data, but once we did, we realized how powerful these insights truly are **What problems is Plurio solving and how is that benefiting you?** Elly’s attribution model identifies top-performing campaigns, helping us redirect our budget to untapped sources of high-quality leads. ### 13. Feels like having a data analyst on our team **Rating:** 5.0/5.0 stars **Reviewed by:** Valeriia K. | Chief Business Development Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2025 **What do you like best about Plurio?** It provides specialized analytics at a cost far lower than hiring an in-house expert. **What do you dislike about Plurio?** I have no major complaints to point out. **What problems is Plurio solving and how is that benefiting you?** By offering deep data analysis at a reasonable cost, we can make informed decisions without the overhead of a full-time analyst. - [View Plurio pricing details and edition comparison](https://www.g2.com/products/plurio/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-15+11%3A41%3A32+-0500&secure%5Bsession_id%5D=271bf888-1557-49f7-9b3f-492d220fed9f&secure%5Btoken%5D=b4aaed04e22a1575a72f9450a22372f98d0c845fbcabb6b3aafece257cc0aa60&format=llm_user) ## Plurio Integrations - [Google Ads](https://www.g2.com/products/google-ads/reviews) ## Plurio Features **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance ## Top Plurio Alternatives - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,136 reviews) - [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) - 4.4/5.0 (5,196 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,375 reviews)