G2

Rick S.

Director Of Marketing Operations

Mid-Market (51-1000 emp.)

5/9/2025

"Marketing Cohort Analytics—A Million Times Easier with Discern"

5/5

What do you like best about Discern?

Discern completely changed how I handle marketing funnel reporting. What used to take hours like pulling Salesforce reports, syncing to Google Sheets with Coefficient, building formulas, refreshing data, manually counting rows, now takes 15 minutes. I just log in, filter by cohort, source, region—whatever I need—and the data’s right there. It’s a million times easier. I finally get to spend my time analyzing and acting on insights, instead of wasting hours just getting the numbers in the first place. Review collected by and hosted on G2.com.

What do you dislike about Discern?

The Salesforce integration is not very self serve yet, needs some product development. Review collected by and hosted on G2.com.

What problems is Discern solving and how is that benefiting you?

Censys needed a faster, more efficient way to track cohort funnel conversion rates and report marketing metrics. Manual reporting was slow and fragmented, making it difficult to see how leads progressed over time. With Discern, we automated our cohort funnel reporting, reducing reporting time by 87% and gaining real-time insights into marketing program ROI. Leadership now has instant visibility into conversion rates, enabling faster and more informed decisions. Review collected by and hosted on G2.com.