G2

Vera Z.

CMO

Small-Business (50 or fewer emp.)

5/30/2025

"Great tool for sales and attribution analytics"

5/5

What do you like best about Plurio?

Elly Analytics is a powerful and convenient platform for analyzing ad performance and sales. One of the standout features is the ability to easily switch between different attribution models like First Ad Click and Last Ad Click, which provides a more complete view of how various channels contribute to conversions.

I also really appreciate the flexibility in how reports are presented — you can view them in a Cohort analysis format or as aggregated Gross data, depending on your needs.

A big plus is the regular weekly calls with the Elly team. They are constantly improving the product and actively help us adopt new features. One of the most useful recent updates was the new cohort report — a great addition! Review collected by and hosted on G2.com.

What do you dislike about Plurio?

A few downsides:

The base pricing plans include a limited number of ad channels — if you want to connect more, you'll need to purchase additional ones.

Some customization options can be a bit tricky or limited. That said, the team is very responsive and always tries to accommodate client needs wherever possible.

Overall, Elly has been a reliable and supportive partner — highly recommend! Review collected by and hosted on G2.com.

What problems is Plurio solving and how is that benefiting you?

To scale our business, we constantly expand our marketing mix. From Instagram, Facebook, and Google to TikTok, bloggers, and discount codes. Tracking all of that and figuring out which ads were actually bringing in long-term customers wasn’t a simple task.

With Elly Analytics, we now have a single source of truth. Our team can quickly spot ads that waste budget and scale high-performing ones. Review collected by and hosted on G2.com.