I really like Improvado's AI agent because it can handle tasks with excellent accuracy and requires very few corrections. The ability to set up new data connections, extractions, blends, and integrations just by prompting it in natural language is a huge plus for me. Additionally, Improvado excels at extracting insights from our data. We’ve also started testing bi-directional pipelines, which allow us to create audiences from our data and push them to ad platforms for targeting, something we find quite useful. Review collected by and hosted on G2.com.

Improvado has a long learning curve, especially for teams that lack technical skills. Even though the onboarding team does a great job explaining features and processes, it's still challenging if the team consists only of marketers without an IT specialist. I would suggest an "easy mode" interface for those users, so they have a smoother transition, and would expect the onboarding team to tailor their process based on the team's skill level. Review collected by and hosted on G2.com.