G2

Cazac V.

Executive Director

Small-Business (50 or fewer emp.)

8/18/2025

"A must-have tool for understanding ROI and customer lifetime value"

5/5

What do you like best about Plurio?

Elly Analytics gave us full visibility into our marketing funnel, from ad spend to customer LTV. It helped us understand where our ROI was strongest and where we needed to cut costs. The platform takes a little time to learn, but once you do, it’s a powerful tool for making smarter marketing decisions. Review collected by and hosted on G2.com.

What do you dislike about Plurio?

While the insights are extremely valuable, the advanced dashboards can be overwhelming for team members without an analytical background. It also requires disciplined data input to maintain accuracy across all metrics. Review collected by and hosted on G2.com.

What problems is Plurio solving and how is that benefiting you?

Elly Analytics is solving the problem of fragmented data across multiple ad platforms and the lack of clear visibility into customer lifetime value. Before, it was difficult to connect ad spend directly to long-term ROI, but now we can see the entire journey from first click to repeat purchase. This helps us allocate budget more efficiently, cut wasted spend, and double down on channels that deliver high-value customers. For 21Collagen, this means better cost control, smarter scaling, and more confident decision-making. Review collected by and hosted on G2.com.