Best Marketing Analytics Tools - Page 11
Marketing analytics software encompasses tools and processes which enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. In short, these solutions simplify and optimize a business’ marketing strategies and activities. With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.
Marketing analytics considers marketing efforts across all channels and audiences, including email marketing, social media, digital advertising, and web analytics. Marketing analytics software is usually offered as a standalone solution; these products source campaign data through integrations with a company’s marketing technology stack, including marketing automation software, CRM software, digital advertising software, and digital analytics software. However, many all-in-one marketing platforms, such as marketing automation products, include built-in reporting features.
Marketing analytics solutions source data from marketing tools and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use analytics platforms or embedded business intelligence software instead, which can also provide insights into company data from a variety of other sources in addition to marketing data.
To qualify for inclusion in the Marketing Analytics category, a product must:
Featured Marketing Analytics Software At A Glance
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- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
RedTrack is a first-party data platform built for performance media buyers (affiliates, leadgen specialists, e-commerce & DTC brands, and agencies) who demand maximum ROI from their advertising sp
- Marketing and Advertising
- 79% Small-Business
- 21% Mid-Market
559 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Revlitix is a revenue analytics platform helping RevOps Teams leverage AI to: 1. Combines Sales, Marketing, SDR performance, and budget data into 1 unified GTM view. 2. Diagnose Pipeline Bottlenecks
- Computer Software
- 88% Mid-Market
- 6% Enterprise
20 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Centralized Data Management for the Modern Marketer Adverity is the marketing intelligence platform that empowers agencies and enterprises to transform complex data into confident, AI-powered decis
- Data Analyst
- Data Engineer
- Marketing and Advertising
- Information Technology and Services
- 43% Mid-Market
- 41% Small-Business
1,770 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Lexer is a leading Customer Data and Experience Platform (CDXP) that unifies fragmented data into a high-definition unified for retail and hospitality brands. By enriching first-party data with AI-pow
- Retail
- Apparel & Fashion
- 42% Small-Business
- 34% Mid-Market
936 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Accutics ensures consistent marketing data governance with standardized campaign naming and tracking across your entire organization. Access validated marketing data wherever you need it to clearly de
- 48% Enterprise
- 30% Small-Business
103 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
As offline and digital marketing become evermore more direct, access to high-quality marketing data is more vital than ever for all advertisers' success. Since 2005, LiftEngine has leveraged our data
- 50% Mid-Market
- 40% Small-Business
53 Twitter followers
- Overview
- User Satisfaction
- Seller Details
With an end-to-end platform and comprehensive suite of analytics products, ChannelMix provides leading brands and agencies with a clear path to measure and grow marketing ROI. ChannelMix is pioneering
- Marketing and Advertising
- 57% Mid-Market
- 33% Small-Business
1,337 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Mapp helps marketers build personalized customer experiences through our SaaS platform, Mapp Marketing Cloud. Our powerful technology combines AI-powered digital analytics and marketing automation to
- Marketing and Advertising
- Information Technology and Services
- 43% Mid-Market
- 40% Enterprise
6,093 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Fospha is on a mission to build the world’s most complete full-funnel measurement platform. Filling the gap left by the status quo in marketing measurement. Our team of data scientists and marketin
- Retail
- Apparel & Fashion
- 49% Mid-Market
- 39% Small-Business
639 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Kubit is the leading Customer Journey Analytics platform for enterprises. Through a revolutionary warehouse-native approach, Kubit empowers teams with self-service insights, rapid decision-making and
- Online Media
- 52% Mid-Market
- 29% Enterprise
60 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Dataflo is a data-driven marketing intelligence platform that helps marketers and sales professionals make smarter decisions. It's affordable and easy to use to gain insight into your marketing effort
- Information Technology and Services
- 42% Mid-Market
- 42% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Gamooga is a marketing automation solution which helps e-businesses deliver personalized actions at their customers through various channels such as email, web, mobile, social and display.
- Marketing and Advertising
- 48% Mid-Market
- 40% Small-Business
278 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Platformly is a powerful yet easy to use business management and marketing automation tool for busy business owners who are focused on growth. Platformly makes marketing attribution easy by precisely
- CEO
- Marketing and Advertising
- Information Technology and Services
- 93% Small-Business
- 5% Mid-Market
237 Twitter followers
- Overview
- User Satisfaction
- Seller Details
ORM Technologies delivers advanced analytics to sales and marketing organizations. The three pillars of Advanced Analytics are: 1. Analyze - Report and measure your historical sales and marketing pe
- Computer Software
- 41% Mid-Market
- 41% Enterprise
199 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Xeno is a next-gen CRM for retail enabling brands to maximize ROI from their loyalty customer base. It enables retailers to build consumer understanding and run relevant campaigns.
- Food & Beverages
- Retail
- 50% Mid-Market
- 32% Small-Business
140 Twitter followers
