# What is Influencity used for?

What is Influencity used for?

##### Post Metadata
- Posted at: almost 3 years ago
- Author title: Pinned by G2 as a common question



## Comments
### Comment 1

Influencity is an AI-powered Influencer Marketing, Social Media and Social Listening platform that serves as a centralized workspace for brands, agencies, and e-commerce teams.  

Specifically, it is used for:

Discovering and vetting creators: Finding the right influencers across a massive database using advanced filters like true engagement rates and audience demographics.  

Optimizing spend: Calculating audience overlap between creators to maximize unique reach and avoid paying to show the same ads to the exact same users multiple times.  

Managing end-to-end campaigns: Handling every operational step, from custom onboarding and personalized email outreach to sharing creative briefs and reviewing content.  


Processing global payments: Paying multiple influencers in different currencies simultaneously through one consolidated invoice directly within the platform.  

Automating ROI tracking: Automatically capturing campaign deliverables, including ephemeral formats like Instagram Stories, to generate real-time performance reports.  

Social Media Management: Scheduling and publishing your own brand's content using a collaborative calendar, engaging with consumers through a unified social inbox, and analyzing social performance.  

Social Listening: Monitoring brand mentions, tracking competitor activity, and keeping a pulse on consumer opinions to understand your market and stay ahead of trends.  

In short, Influencity is for replacing fragmented tools with a single, intelligent hub to manage both your creator partnerships and your overarching social media strategy.

##### Comment Metadata
- Posted at: about 1 month ago
- Author title: Head of Content 




## Related Product
[Influencity](https://www.g2.com/products/influencity/reviews)

## Related Category
[Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)

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