Traackr Reviews & Product Details

Traackr Overview

What is Traackr?

Traackr is the system of record for data-driven influencer marketing, providing the intelligence and tools needed to run impactful influencer marketing programs. Our platform enables marketers to invest in the right strategies, streamline campaigns, and scale global programs. We are honored to power the most advanced and largest scale influencer marketing programs in the world for brands who are leading the way, including L'Oréal, Shiseido, Revlon, Calvin Klein, Coach, and Samsung. Our team was born global and thrives on collaboration. You can find us in San Francisco, New York, Boston, London, Paris, and Singapore. Visit www.traackr.com to learn more.

Traackr Details
Website
Languages Supported
Arabic, Czech, Danish, German, Greek, English, Finnish, French, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Malay, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Tagalog, Thai, Turkish, Vietnamese
Product Description

The system of record for data-driven influencer marketing. Traackr provides the data, platform, and experience you need to build your global influencer marketing program.

How do you position yourself against your competitors?

While all other influencer marketing technology focus purely on individual campaigns, Traackr is the only system of record for enabling global scale influencer marketing programs spanning multiple geographies, brands, and teams.

To support the extensive needs of the global enterprise, Traackr delivers:

- Broader Influencer Coverage: Access the largest global influencer data set for unrivaled influencer discovery, content tracking, and reporting
- Deeper Program Insights: Gain a complete view of your influencer marketing program and activate your strategy at every level
- Better Use Case Coverage: Manage all types of organic and paid influencer campaigns and engage across all tiers
- Greater Global Scale: Establish a coordinated influencer marketing program across geographies, brands, and teams
- Stronger Enterprise Experience: Benefit from our experience implementing the most advanced global influencer marketing programs

Visit www.traackr.com/why-traackr for more details on what sets Traackr apart.


Seller Details
Seller
Traackr
Company Website
Year Founded
2009
HQ Location
San Francisco, CA
Twitter
@traackr
8,220 Twitter followers
LinkedIn® Page
www.linkedin.com
63 employees on LinkedIn®

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Traackr Reviews

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Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

Traackr has helped our teams to structure all the influencer activities, get analytic of the campaigns which help us to make better decisions for the next ones. Working with Traackr has been like working with my own colleagues as every time we have a question, a comment, proposal for new functionalities, the team answers super fast and we normally get all our answers on the same day. That's very valuable for us - it's a real partnership. Review collected by and hosted on G2.com.

What do you dislike?

Analytic functions, KPIs in Traackr have evolved a lot this year, but there is always room to grow and get more and more data out of the campaigns. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

When working with Traackr team, it's really having a partner for your projects! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

To keep a clean and transparent database of influencers, our campaigns, and performance metrics. Thanks to data driven approach, our influencer management teams are becoming much more valuable partners to business teams and I see them growing themselves as well how they build their future strategies, campaigns. Review collected by and hosted on G2.com.

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Founder and CEO
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

Having used several platforms, Traackr is the best tool to identify influencers which correspond to the needs and target of a brand due to the insights offered not only about the influencer but also about their audience. As the platform indexes influencers on a global scale it also offers an incredible broad range of influencers for many kinds of industries and interest fields. We have been working with the platform for over two years now and have been able to propose and collaborate with influencers who delivered results for our clients. The platform also allows us to manage the complete cycle of an influencer marketing program and activation including the estimation of the costs of collaborations with influencers and results which are a great help to optimise campaigns and influencer relations. Furthermore, we are extremely pleased with the customer service of Traackr which responds fast to our needs and is easily accesible. Traackr also provides excellent training and and interesting content for up to date insights about influencer marketing sector in different formats ranging from reports, case studies to podcasts. Last but not least, the company´s platform development plan is aligned with changes in the social media landscape and ensures the incorporation of new features, key to be performing in the ever evolving influencer marketing sector. Review collected by and hosted on G2.com.

What do you dislike?

From our perspective as an agency, there are no down sights to the Traackr platform. The platform is pricy but delivers the value if influencer marketing is key in your marketing plan and you work with influencers on an ongoing basis. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The first problem Traackr solves is the identification of the right influencers for a brand or organisation which still is challenging for 75% of the brands. Secondly, Traackr helps you estimate the cost and results of a campaign before implementation which is helpful for the definition of budgets and KPIs. Finally, the results can be measured for a campaign as well as for each individual influencer which is key if you are working on longer term influencer marketing programs where you want to work only with the best performing influencers overtime. Review collected by and hosted on G2.com.

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Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

The data! And how user friendly the interface is. Color coded, big text, simple nav etc Review collected by and hosted on G2.com.

What do you dislike?

Now it only data pulls for even brand created projects every week after content live for one week. basically, dislike new cadence features but understand it's hard with how much data is pulled for this project each day / week. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you are in brand marketing, social media, or any industry where data is king and you dont feel connected to your customer = Traackr. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Brand KPIs , understanding ROI of big spend talent, leveling up insights on products using IMB and other discovery tools for brand , understanding the category, competitive analysis, industry shakers etc Review collected by and hosted on G2.com.

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UC
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

It's a huge influencers data base. We can find the social ID card of a talent in one click and export the data in PowerPoint file in order to share it. We can edit report easily. with the sharable link of a report, it's very easy to refresh the data. this is also applicable with a smartphone.

Now we have access to the countries data as well. Review collected by and hosted on G2.com.

What do you dislike?

sometimes it happens, that you get a report with some incoherence/difference within the results, when you refreh it with new time of period. Consequently , we need to go in in depth to understand what happened - however the traackr team is always very helpful to check the issue. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

very helpful daily tool - huge data base Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

A way to check easily information on a talent : number of followers, social media platforms used, the audience and the brands affinity... to edit report easily at any time.

to find the content of posts of a talent - to be able to registered the stories for a list of talents and to have the views included in the report Review collected by and hosted on G2.com.

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UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

The deep analytics that is available, especially when comparing your brand to competitors. The customer service is also fantastic - everyone is very patient and readily available for questions, meetings, and offering advice/tips on how to best execute/report on a campaign. Review collected by and hosted on G2.com.

What do you dislike?

Having to manually pull VIT from IMB rather than seeing it in IRM, IMB can be quite confusing to understand, including IG Stories to VIT, more accurate budget suggestions for TikTok content Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Having worked in social media for many years, and having tried many platforms - Traackr definitely offers the most in-depth analytics and reporting that I've ever used. They work across all platforms, offer compelling competitive data, and have excellent customer service. Their international capabilities are also fantastic, which are crucial when working for a global company. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Who best to seed product to based on EGR and VIT, as well as who to partner with for paid activations. Traackr is helping us evaluate our partnerships and report on ROI. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

The possibility to track posts, to see spending, to create report after each project. Review collected by and hosted on G2.com.

What do you dislike?

the fact that i have to convince influencers to login the platform in order to catch insta stories... and this is something almost impossible :( because influencers (in Romania al least) dont want to login... Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I'm a PR person... and for me investment in brand awareness is the most important. But we are a marketing company and we have to prove with numbers what we are doing... so, traackr is helping me to prove in reach, engagement and nb of views if I choose the best or the wrong person to work with. Review collected by and hosted on G2.com.

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AP
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

Love the insights provided per influencers

The Customer service / help is really great too, they provide with help always very quickly.

The webinars, trainings and the Traackr academy are always pertinent and valuable Review collected by and hosted on G2.com.

What do you dislike?

I'd like to have more industry benchmarcks Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Your IM campaigns won't never be the same with Traackr! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Beeing able to identify the best ifluencers for our campaigns, not only based on their performance but also on their audience's specs is a huge plus! Review collected by and hosted on G2.com.

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Associate Director, Senior Influencer Specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

We have worked with Traackr for nearly three years now and the platform has grown as our agency has so we have been able to continue to offer up to date data, services and activity as our business and the industry grows. Review collected by and hosted on G2.com.

What do you dislike?

The search and discover function by content keyword has been the most valuable to us as an agency Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Supporting authenticity of influencers, backed by data and our sector expertise Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

Insight analytics of profiles

Report aspect is extremely quick and easy

Ability to search new profiles Review collected by and hosted on G2.com.

What do you dislike?

The limit on number of profiles that a company has

That the data pulled from influencers is just of Instagram

That it doenst pull Instagram Story data

That you can share links to coworkers who dont have an account Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

That it doenst pull Instagram Story data

That the data pulled from influencers is just of Instagram Review collected by and hosted on G2.com.

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UL
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

We have been working with Traackr for almost a year. We can say that; the team is always ready to assist and teach you. The tool offers so many key features for digital marketing, it is possible to find influencers from different social media channels with the all-important details. Traackr's analytic data and with the filters on the discovery button can find the best options based on your requirements. We can definitely recommend Traackr as a user-friendly design and the team is always there for you with the solutions. This tool offers to find out the real and suspicious followers on social media channels of influencers and you can filter them with the language, location, followers number, and so many other key features. The project management part is also useful and easy to manage for all users. So far, it is a great experience to use as a major tool for our team.

Traackr makes it easy to communicate with the target influencers and contact them. The platform helps you to know the rates and prices which is suitable for your campaign. The audience filter helps you to find out the ages, quality, and reality of the followers. So it becomes comfortable to work! Review collected by and hosted on G2.com.

What do you dislike?

We can say everything is well designed with this tool. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

This tool offers to find out the real and suspicious followers on social media channels of influencers and you can filter them with the language, location, followers number, and so many other key features. Review collected by and hosted on G2.com.

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Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

The easiness to measure influencers results and to find new influencres Review collected by and hosted on G2.com.

What do you dislike?

The fact that we dont measure stories yet Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Good solution to measure influencer marketing, do budgeting control and manage different influencers with different stakerholders in a easy way Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are solving KPIs measurement reagrding influcners, which is the best way to justify the investiment in influencer marketing Review collected by and hosted on G2.com.

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UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Traackr has a wonderful team ready to set you up for success and to be there for you when you need their assistance. The tool itself is very helpful from discovery of influencers to tracking analytics on campaigns and projects. Review collected by and hosted on G2.com.

What do you dislike?

Limited quota of influencers, it would be helpful to have unlimited quota for tracking. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Would highly recommend Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The tool is definitely helpful in filtering and identifying the right partners for specific campaigns. It has also been helpful in tracking metrics and performance on both paid and unpaid efforts. Review collected by and hosted on G2.com.

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UO
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

I like that we can always count on the fact that the analytics are right, unlike some other software we've used in the past. Review collected by and hosted on G2.com.

What do you dislike?

I don't love that influencers have to opt in for us to see their IG stories, and when they do we're able to see all of them. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We're solving the problem of campaigns being too manual and taking up too much time. Now things are streamlined more and we can use more time on other things. Review collected by and hosted on G2.com.

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AC
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

The Traackr Team and their communication. Like Edouard :) Review collected by and hosted on G2.com.

What do you dislike?

I think there must be added more influencer. And for searching new ones should be more easy. And also searching with keyword sometimes doesn't work. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Traackr is the best way to manage your influencers. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

To analyze influencers engagement Review collected by and hosted on G2.com.

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Influencer Marketing Specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Clear and easy to use format. Best for someone like me who needs the visual organization per campaign. Also always easy to get a hold of the team when I come across and questions! Review collected by and hosted on G2.com.

What do you dislike?

Nothing of note. Sometimes there are glitches here and there, but nothing that Liane and the team can't help me with. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Keeping track of all of our influencers and ambassadors. Knowing exactly what campaigns each person has been involved in has been invaluable to me. Review collected by and hosted on G2.com.

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UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

The Traackr Customer Success team is truly best in class - always ready to help, explain or hop on a call to walk their clients through projects. They are very knowledgeable in the influencer marketing space and have been providing insights on the industry overall and offering valuable advice on how to fine tune our approach to get the most of our efforts. Review collected by and hosted on G2.com.

What do you dislike?

The technology is great but requires incremental budget for additional, new to market features, such as capturing content from IG Stories. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Traackr is a valuable tool for discovering influencers who are relevant to the brand and taking a closer look at their audience. Review collected by and hosted on G2.com.

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AP
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Traackr has wonderful reporting and analytics functions, helping you track against competitors or see trends over time. Review collected by and hosted on G2.com.

What do you dislike?

Because their database is so large, it can be hard to narrow down which influencers you want to work with. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Traackr helps me find the best possible influencers that would be a fit with my brand. Their data and reporting tools help me track against competitors and see how my content is performing. Review collected by and hosted on G2.com.

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Global Director of Social Media
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Easy of use, outstanding customer Support, global solution and team and multi lingual functionality. I would recommend the solution to any Enterprise looking to standarize influencer marketing. Full capabilities from influencer identification, validation to reporting and audience analysis. Review collected by and hosted on G2.com.

What do you dislike?

Nothing specific that I deslike. It would be great to have WeChat interface. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I would strongly recommend the product. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We have achieved significant efficiencies mainly in the time it takes us to analyse, validate and report on influencer activity. The tool has also provided a consistent influencer framework and process to be shared accross different teams. Review collected by and hosted on G2.com.

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VP Global Business Development
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

The diverse enterprises across industries.

The simple key comparison points. Review collected by and hosted on G2.com.

What do you dislike?

The interface isn’t sexy.................. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It helped me make a decision regarding third party partnerships. Benefit is the wealth of enterprises - big and small... and they it’s comprehensible comparison analysis Review collected by and hosted on G2.com.

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Influencer Marketing Coordinator
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Easy to use, and customizable by campaign Review collected by and hosted on G2.com.

What do you dislike?

it would be great if they could expand more on story tracking Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Streamline campaign management from beginning until end. Also able to find influencers with super specific demographics to match our campaigns. Review collected by and hosted on G2.com.

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Marketing Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

I love the ability to easily organize and track large amounts of influencers, and deep-dive into their social activity in one place. Their tool is extremely user-friendly and didn't require too much training to get acclimated.

Having purchased other solutions in the past, I would also say that I've been impressed by the quality of support I've gotten from their team. They do a great job at onboarding and sharing the right amount of resources to help you get started. And they're very communicative when it comes to answering your questions and sharing product updates. Review collected by and hosted on G2.com.

What do you dislike?

Something on my wishlist is for Traackr to integrate with LinkedIn. Since I manage B2B influencers, LinkedIn is a key ingredient missing in the social activity. (Of course, this enhancement is more dependent on the LinkedIn API team, so it's not really Traackr's fault.) However, please be aware that you may need to do more manual work or set up other tools if you're interested in monitoring LinkedIn activity. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Traackr is an incredible tool to help bring structure and science to your influencer efforts. However, don't forget that it's the personalization that set excellent influencer programs apart. Ultimately, the tool should help you strengthen influencer relationships and not dilute it into a transactional experience. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Scaling influencer marketing - everything related to sourcing influencers, monitoring their activity, analyzing their profiles and fit, and tracking influencer metrics and insights. Review collected by and hosted on G2.com.

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Global Digital Influencer Marketing Associate Manager
Cosmetics
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Good tool that helps organize, evaluate, and identify influencers. The team is super responsive, always quick to help and hop on calls and are open to feedback.They do a great job at onboarding and sharing the right amount of resources to help you get started Review collected by and hosted on G2.com.

What do you dislike?

It's a great tool however it's very much time consuming. I wish we could export the influencers research and data in a visual PDF. Today this has to be made manually and it takes long time. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Being a global market it was important to be able to manage and analyze all the influencers from each market. Additionally it has been a great help to show KPIs and benefits from their actions as well as create the reports and talk the same "language" across the world Review collected by and hosted on G2.com.

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Communications Manager
Computer Software
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

Traackr's influencer identification features are definitely my most used. It's an incredibly helpful start in identifying influencers in new industries/verticals and helps to cut through the clutter. Their customer success team is the best in the business. They're super responsive, always quick to help and hop on calls and are open to feedback (and implementing it!). Review collected by and hosted on G2.com.

What do you dislike?

My team is often socializing our progress + results across a number of other team's within our company and the lack of a shareable and customizable reports has been challenging. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If your main focus is in identification and management, Traackr is a great platform. They're also open to feedback, willing to implement changes and are constantly improving and iterating. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Influencer identification and management, as well as reaching scale. This has been a helpful tool in cutting through the clutter, unearthing influencers that we may not have found by hand and keeping it all in one place to keep track of progress. Their morning emails with recent coverage has also been helpful in staying on top of trends and conversations. Review collected by and hosted on G2.com.

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Sr. Social Media Strategist, Honda & Acura
Marketing and Advertising
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

Good tool that helps organize, evaluate, and identify influencers. Simple easy ways to organize influencers by projects and brands. This helps tremendously with reporting. Influencer profiles within Traackr makes it super easy to evaluate influencers. Displaying all of their social pages in one place is a timesaver! All the data provided helps put facts and analytics to decision making when it comes to influencers. Searching for influencers via the search bar in Traackr is as easy as searching on Google. Simple UX makes it easy to add additional team members to the tool. Review collected by and hosted on G2.com.

What do you dislike?

It’s a great tool but it’s the one tool for influencer marketing –still use additional resources (tools and agencies) to execute influencer campaigns. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Time efficiency and providing data to back up decision making when it comes to influencer marketing Review collected by and hosted on G2.com.

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Social Media Analyst | The Coca-Cola Company
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Having to work with a lot of influencers to promote our products on Instagram, Traackr has been a great help for discovering and managing influencers, as well as analysing and quantifying their actions for the brand. Review collected by and hosted on G2.com.

What do you dislike?

Nothing much. We use the tool while being very aware of its features and possibilities, not asking for something it can't do. Being able to personalize more the auto-sent reports and highlights would be great though ! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It sometimes happen that people outside Social Media do not necessarily understand the benefits it can bring to a project. It is even more true when it comes to activating social influencers...

Being able to manage and analyze all the influencers we have been activating has been a great help to show KPIs and benefits from their actions. Review collected by and hosted on G2.com.

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