--- title: Traackr Reviews meta_title: 'Traackr Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 377 reviews by the users' company size, role or industry to find out how Traackr works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 377 scale: '5' date_modified: '2026-06-22' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Traackr Reviews **Vendor:** Traackr **Category:** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) **Average Rating:** 4.3/5.0 **Total Reviews:** 377 ## About Traackr Traackr is the all-in-one influencer marketing platform that helps organizations build performance-driven programs on a global scale. The platform enables marketers to optimize spend, unify data, streamline processes, standardize measurement, and ensure compliance. We are honored to power the most advanced influencer marketing programs in the world for brands including L'Oréal, Tiffany & Co, Pandora, Diageo and Samsung. Our company was born global and thrives on enabling effective coordination across 70 countries and 26 languages. You can find us in San Francisco, New York, Boston, London, Paris, and Singapore. Visit www.traackr.com to learn more. ## Traackr Pros & Cons **What users like:** - Users find Traackr to be an **incredibly user-friendly platform** , simplifying collaborations and tracking campaign performance seamlessly. (16 reviews) - Users value the **effective campaign management** capabilities of Traackr, streamlining influencer relationships and content selection. (13 reviews) - Users find Traackr's **influencer management capabilities** invaluable for targeting, collaboration, and performance tracking across campaigns. (9 reviews) - Users value the **detailed analytics** of Traackr, which enhance campaign performance and enable strategic decision-making. (7 reviews) - Users value Traackr for its **detailed insights and campaign management** , enabling effective influencer marketing strategies and discovery. (7 reviews) - Users value the **super responsive customer support** of Traackr, enhancing their experience and effectiveness in campaigns. (6 reviews) - Users value the **metrics tracking** features in Traackr, allowing comprehensive insights and benchmarking against competitors. (6 reviews) - Filtering Features (5 reviews) - Navigation Ease (4 reviews) - Helpful (3 reviews) **What users dislike:** - Users experience **slow loading** times and frustrating data searches, affecting overall usability of Traackr. (9 reviews) - Users report **technical issues** with Traackr, including slow loading times and problems exporting data. (8 reviews) - Users find the **campaign management process cumbersome** , with issues in linking accounts and handling workflows effectively. (4 reviews) - Users find the **complex functionality** of Traackr challenging, with frequent bugs and an unclear user interface complicating usage. (4 reviews) - Users express concern over the **inaccuracy** of data and tracking, particularly affecting smaller tier creators' insights. (4 reviews) - Users face **search functionality issues** that complicate finding influencer profiles, but improvements have been noted. (4 reviews) - Expensive (3 reviews) - Users experience **limited data** issues with Traackr, impacting accuracy and effectiveness in campaign evaluations. (3 reviews) - Payment Issues (3 reviews) - Users are frustrated with the **slow loading times and constant updates** , which hinder their experience on Traackr. (3 reviews) ## Traackr Reviews ### 1. Powerful Campaign Insights, But Pricing and Data Accuracy Need Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Ifeoma E. | Operational Supervisor , Health, Wellness and Fitness, Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2025 **What do you like best about Traackr?** Traackr is a determined and brilliant solution that helps in managing influencing, controlling campaigns management, competitors benchmarking and content tracking The program is comprehensive in offering compelling insights concerning audience quality, demographics, performance metrics and market trends. Traackr works with global social networks like TikTok, Instagram, YouTube, among others and we acquire useful insights for business development The campaigns we make from this app are fruitful and there is accountability for every single activity **What do you dislike about Traackr?** Traackr has a challenging pricing trend that keeps increasing, and this discourages firms that has minimal budgets Sometimes the data we acquire from our monitoring process are outdated and less accurate **What problems is Traackr solving and how is that benefiting you?** We develop satisfactory influencer programs that brings universal customer outreach and centralized marketing concept Traackr is impressive in comparing the performance of all the marketing campaigns and strategies, to ensure that we optimize our performance We maintain high safety, by ensuring that no suspicious behaviors that may risk our brand are tolerated The software deals with complex influencer campaigns that entails content formats, paid ads, among others ### 2. A practical tool, at the service of business, and a team that listens **Rating:** 4.5/5.0 stars **Reviewed by:** Carolane C. | Lead project Advocay & Influence, Enterprise (> 1000 emp.) **Reviewed Date:** February 21, 2025 **What do you like best about Traackr?** It is a platform that allows for large-scale benchmarking in the market, compared to competitors, with multiple features that enable us to assess the influence on our brands. It is a tool that is highly regarded on a daily basis, as advocacy and influence are major issues for the group. In terms of ergonomics, the tool is quite easy to use, and even more so with the Traackr Academy solution, which allows for very easy training. Not to mention the Traackr teams, who are very responsive, answering all our questions and helping us solve our problems. They are also very attentive to their clients, regarding our needs to continuously evolve the platform. **What do you dislike about Traackr?** I don't really have any negative feedback about the platform, especially since the teams are attentive to each of our needs and consider providing solutions by evolving the platform. **What problems is Traackr solving and how is that benefiting you?** Traackr comes to capture advocacy content, which is essential for our group as influence and advocacy are important issues. The tool also helps us to effectively manage our advocacy campaigns, in order to continuously optimize our performance in terms of cost per engagement, cost per view, and ultimately cost per influence. The tool also allows us to track the performance of the competition, any potential buzz on social networks, in order to draw inspiration for future campaigns. ### 3. Excellent Tool for Influencer Campaign Tracking and Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Elsa Carmen Nelly M. | Senior Manager - Digital Publishing & Analytics, Enterprise (> 1000 emp.) **Reviewed Date:** February 03, 2025 **What do you like best about Traackr?** Traackr is incredibly user-friendly and offers detailed audience insights, making it easy to assess whether a partner is a good fit for a campaign. I particularly appreciate the ability to track and record Instagram Stories—a huge plus for campaign monitoring. I use the tool weekly to: 1. Evaluate partner suitability based on target audience alignment 2. Track ongoing campaign performance 3. Report on partner publishing efficiently **What do you dislike about Traackr?** Some manual effort is required when partners don’t use the designated hashtags or keywords, which can be time-consuming for accurate tracking. **What problems is Traackr solving and how is that benefiting you?** Previously, we had limited insights into partners' audiences, such as age and demographics. Traackr has filled this gap, providing valuable data that helps us make more informed decisions, including negotiating sponsor contracts. ### 4. Great Platform with Excellent Customer Support and Continuous Improvements **Rating:** 5.0/5.0 stars **Reviewed by:** Mila B. | Branding Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 06, 2025 **What do you like best about Traackr?** Traackr is a great tool for managing influencer campaigns efficiently. It provides valuable insights, helps track performance, and simplifies collaboration with influencers. The reporting and analytics features are particularly useful for measuring ROI and optimizing strategies. **What do you dislike about Traackr?** I would say that, in general, I’m very happy with Traackr. Every platform always has room for improvement, but the team at Traackr is always attentive to listen to us and make those improvements. **What problems is Traackr solving and how is that benefiting you?** Traackr is solving the challenge of managing collaborations with a large number of influencers. It helps us track published content, monitor metrics, measure conversions, and handle payments efficiently, all in one platform. ### 5. Makes life easier for all! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 20, 2025 **What do you like best about Traackr?** Traackr is great to find anything and everything about creators. It helps in tracking my campaign's performance and perform analysis. It helps me gain insights into what competitors are doing in the creator space as well as the potential opportunities and gaps in the market. It's easy to use and implement after going through their academy trainings. The team is extremely responsive to queries. Overall, it's a great tool. **What do you dislike about Traackr?** Sometimes there are technical issues like trouble exporting the data. **What problems is Traackr solving and how is that benefiting you?** It helps me explore the trends in the market, analyse my brand's performance and the creators that did or did not perform well. Provides a deep dive into costs and metrics that may otherwise be such a manual effort. ### 6. User friendly and data/insights rich platform. Great client and development teams. **Rating:** 5.0/5.0 stars **Reviewed by:** Emmanuelle S. | L'Oréal Nordic Head of Advocacy and Influence, Enterprise (> 1000 emp.) **Reviewed Date:** October 30, 2024 **What do you like best about Traackr?** My experience with Traackr has been incredibly positive. It's a data powerhouse that's constantly being optimized, providing me/my team with new insights tailored to our needs. The platform is surprisingly easy to use, especially with the Traackr team's readily available and supportive training. They're always developing new features that keep pace with the ever-changing world of influencer marketing, saving us time and improving our workflows internally and with agencies. And the team, from client director to customer support, is truly fantastic – always responsive and ready to help with any question or request we have! **What do you dislike about Traackr?** While my overall experience with Traackr has been excellent, there's room for improvement in the platform's methodology, particularly when working in smaller markets. The current approach, which measures performance based on a creator's location rather than their audience location, can lead to skewed data due to "polluted" insights from creators who reside in a specific country but lack a substantial local following. This can significantly impact the accuracy of brand-level performance analysis in those markets. I encourage the Traackr team to build upon their existing work with VIP creators and expand audience-based allocation to additional creator tiers. This would not only clean up the data set but also allow us to tap into a wider pool of talent, prioritizing audience location over creator location for more effective campaigns and ultimately, stronger business outcomes. Additionally, while local audiences are crucial for follower-based platforms, limitations exist when evaluating interest-driven platforms like TikTok. Currently, it's challenging to accurately assess creator impact on TikTok solely based on local audience data, neglecting the broader reach of content. Considering the nature of TikTok's algorithm, where users often engage with content from creators they don't follow, incorporating local reach into the available metrics for scouting/vetting would be invaluable. I'm excited to see how the talented Traackr team addresses this evolving challenge with future developments and suggestions! **What problems is Traackr solving and how is that benefiting you?** Traackr directly addresses several key business challenges for me. Its comprehensive platform allows me to seamlessly scout, vet, and manage talent all in one place. I can also closely monitor performance and efficiency, both at the individual talent and broader campaign levels, across brands and categories. Because all data and content live within the platform, there's no risk of information loss, streamlining the process of consolidating insights and making informed, data-driven decisions. This centralized approach simplifies my workflow and empowers me to make strategic choices with confidence. ### 7. Great insight into the influencer market **Rating:** 4.5/5.0 stars **Reviewed by:** André Luiz S. | Advocacy coordinator, Enterprise (> 1000 emp.) **Reviewed Date:** February 27, 2025 **What do you like best about Traackr?** With traackr I can get an overview of the market, as well as insider information on the influencers who are part of my community, helping me to run the business in a more strategic way. I can also manage my campaigns and projects efficiently. Support is always very fast and helpful. **What do you dislike about Traackr?** For me, the only pain point is with regard to the accuracy of information for smaller tier creators. **What problems is Traackr solving and how is that benefiting you?** - Market reading - Campaign management - Influencer profile analysis - Insights from my community of creators ### 8. Amazing! **Rating:** 5.0/5.0 stars **Reviewed by:** Mariane R. | Marketing Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2025 **What do you like best about Traackr?** The possibility of creating campaigns and the crossover between multiple tools. **What do you dislike about Traackr?** I think Traackr could have a tool for social listening monitoring, just like Netbase do. It would be amazing if Traackr also made use of IA intelligence. **What problems is Traackr solving and how is that benefiting you?** Measuring data regarding influence strategy, and algo providing more resources to make assertive decisions. ### 9. Great & Quick Support Team **Rating:** 4.0/5.0 stars **Reviewed by:** Stephanie A. | Influencer Partnerships Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 11, 2024 **What do you like best about Traackr?** While the platform has its bumps, support with issues is alwasy top tier. The response time is quick (usually in my inbox before I come in the next day). They share full visibility, detailed explanations, helpful links and are throrough in their follow up. Honestly, its always a pleasure. Edouard is THE guy. **What do you dislike about Traackr?** There are just a few clunky elements about the platform from the camapign management side of things, with the bulk of our issues being with the payment/wallet set up, especialy for non-US creators (tax forms). This process needs development to be smoother/clearer for brands and creatives. But appreciate that the platform is always improving. **What problems is Traackr solving and how is that benefiting you?** The biggest advantage Traackr has over competitors for us is the zero-fee wallet/creator payments. This is saving us time and resources internally as well extra fees we would otherwise be paying via paypal/conversion. Its not perfrect by a long shot, but its working. Second would be the customizable/brandable portal for our briefs. Campaign management tool oevrall is fine, on par with comptitor tools. ### 10. Great for managing influencers! **Rating:** 4.5/5.0 stars **Reviewed by:** Jordan T. | Influencer Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2025 **What do you like best about Traackr?** I find Traackr incredibly helpful for managing influencers. We often handle 30+ at a time for a campaign, so having a platform that keeps both the influencers and myself organized is a game-changer. It’s user-friendly and provides a great overview of our competitors, which is invaluable for comparing our performance against theirs. **What do you dislike about Traackr?** I wish I could filter better within campaigns and within the creator community. There's a few frustrating things there but I overall can still capture what i want. Sometimes it's just more manually. **What problems is Traackr solving and how is that benefiting you?** Managing our 6000+ influencers has been very easy with Traackr. ### 11. Good system, but so many technical glitches **Rating:** 3.0/5.0 stars **Reviewed by:** Marie C. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** October 08, 2024 **What do you like best about Traackr?** I do think the data is really helpful, it makes it easy for us to recap a campaign and there are good insights into campaign and individual partner performance. I don't typically use it for influencer discovery but moreso for tracking and reporting. Customer support is good, if there is a technical issue they get back very quickly. **What do you dislike about Traackr?** After the hack, there has been a huge increase in technical issues with our campaigns. Most commonly, content is not pulled in when labeled correctly, or info we input will disappear and reappear. Often we are flagged in the monthly Traackr audit for missing info which we did add in previously, so it's really frustrating that it can just disappear because of a technical glitch and look like it's or fault (especially as the info often comes back on it's own, maybe it just wasn't populating at the time of an audit). I do wish there was a way to measure comment sentiment as this is a request we are asked frequently by clients on sponsored content. **What problems is Traackr solving and how is that benefiting you?** Reporting/data/results for paid influencer campaigns ### 12. Essential tool for influencer management **Rating:** 5.0/5.0 stars **Reviewed by:** María N. | Branding Assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** February 07, 2025 **What do you like best about Traackr?** Traackr seems to me a very easy to use platform, I love how Traackr simplifies the process to find and generate collaborations with microinflucners in our case. **What do you dislike about Traackr?** The only challenge we faced was when searching for influencer profiles and processing commission payments, there was no search facility, and we had to search for profiles one by one. However, this problem is now solved, and we are very happy with the improvements. **What problems is Traackr solving and how is that benefiting you?** In the case of our company, Hawkers, Traackr helps manage influencers and streamlines the performance tracking process. It also helps simplify communication and collaboration with influencers, making it easier to manage campaigns. This is benefiting me by saving time and improving the effectiveness of our campaigns. ### 13. Very good experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Enterprise (> 1000 emp.) **Reviewed Date:** April 16, 2025 **What do you like best about Traackr?** The data reflected is very valuable for making decisions about our Advocacy work and insights related to the competition. **What do you dislike about Traackr?** Sometimes the platform has issues that impact our work, like last year when they lost control of Traackr and it took several days to resolve. Occasionally, the platform freezes when I'm moving profiles from one status to another within a campaign. **What problems is Traackr solving and how is that benefiting you?** The data reflected is very valuable for making decisions about our Advocacy work and insights related to the competition. ### 14. Good tool for tracking campaigns **Rating:** 3.0/5.0 stars **Reviewed by:** Daniela Z. | Influencer Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2024 **What do you like best about Traackr?** Being able to have all the content collected, consult metrics and be able to see the content and results of competing brands. **What do you dislike about Traackr?** It loads too slowly and is sometimes too inflexible when it comes to making modifications. I would like the posts that traackr collects to be updated if the influencer changes something. As for MIM, I think there should be a more efficient way of consulting it, as well as downloading it in excel format. **What problems is Traackr solving and how is that benefiting you?** Whenever there is an error with the categorisation of a post on MIM they fix it pretty quickly. ### 15. Useful Influencer marketing tool **Rating:** 4.5/5.0 stars **Reviewed by:** Sasha O. | Assistant Influencer Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 26, 2024 **What do you like best about Traackr?** Easy to use platform that has a wholly comprehensive overview of all influencer stats. Great at tracking content, and deep diving into successful content, whilst also competitively benchmarking our brand. Great customer support from the team on hand, and monthly 1-1s to go through any queries. A platform that I use daily to help me complete my work. **What do you dislike about Traackr?** Sometimes the new tools are not super easy to use - finding difficulty with the new search tool. Also the AI tool for boosting isn't super accurate yet. **What problems is Traackr solving and how is that benefiting you?** Finding the best talent for our campaigns, helping us benchmark our work against current competitors. ### 16. Great experience with Traackr **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Cosmetics | Mid-Market (51-1000 emp.) **Reviewed Date:** January 13, 2025 **What do you like best about Traackr?** Traackr has a user-friendly interface which is easy to use and simple to integrate into all influencer reporting. The high number of features is also impressive, capturing all influencer social mentions - for not just your brand, but also key competitors. Customer support is always quick and efficient if there's any issues. **What do you dislike about Traackr?** As with all influencer methodolody or metrics, it can be hard to quantify social posts correctly according to VIT - a negative viral post will be highly regarded vs a positive post with less engagement/views. **What problems is Traackr solving and how is that benefiting you?** Seemless influencer reporting for mailers, events and paid content campaigns without having to capture this manually. We can also compare and contrast against competitor brands performance. ### 17. It gets the job done **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 28, 2024 **What do you like best about Traackr?** When using Traackr, customer support has been the most useful when encourtering any usses or advising on how to best utlize the platform. With that being said, there appears to be a lot of potential within Traackr, it just needs some improvements on it's acessibility. **What do you dislike about Traackr?** There are many useful features on Traackr, but the overall functionality tends to hinder the experience using the platform. While using the platform, I tend to encounter several limitations that decrease the efficiency and user experience. **What problems is Traackr solving and how is that benefiting you?** For my role, Traackr enables us to track content costs and metrics for campaigns. We are able the input the relevant fees by creator while also viewing the performance of their content. ### 18. Traackr Review for Daily Buisness **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2024 **What do you like best about Traackr?** I like that you can see all the relevant KPIs of an influencer so far, and also that you can create campaigns for better oversight **What do you dislike about Traackr?** Sometimes, not all the correct accounts are linked to a creator, especially if they have multiple ones. Additionally, the overall handling could be made more user-friendly and simpler, so that, for example, you can go back one step without having to filter and search everything again (this is especially the case with campaigns—if you've filtered by a specific brand and click on a particular campaign, when you want to go back, you have to reapply all the filters). **What problems is Traackr solving and how is that benefiting you?** Traackr helps me particularly in finding suitable influencers for my campaigns, as we use the KPIs from Traackr as a benchmark. Additionally, Traackr helps me keep track of the budget by allowing me to create campaigns. ### 19. You don't imagine what you have until you exploit it. **Rating:** 4.5/5.0 stars **Reviewed by:** Andrea M. | PR JR, Small-Business (50 or fewer emp.) **Reviewed Date:** January 15, 2025 **What do you like best about Traackr?** I liked understanding each part and understanding metrics and numbers. Choosing a creator goes beyond their name or stage, it's about conveying the love brand and guiding a campaign. **What do you dislike about Traackr?** It's just that sometimes it takes a while to update **What problems is Traackr solving and how is that benefiting you?** The topic of profile analysis, and how we can exploit this, MIM, super important for the analysis. ### 20. Excelent platform **Rating:** 5.0/5.0 stars **Reviewed by:** Vero C. | Junior Advocacy, Small-Business (50 or fewer emp.) **Reviewed Date:** January 16, 2025 **What do you like best about Traackr?** Its very easy to use and make out campaigns so much easy **What do you dislike about Traackr?** Nothing, its very usefull and makes everyting easyer to find and puts order in our campaigns **What problems is Traackr solving and how is that benefiting you?** Traackr gives me very important information about influencers, so I can make better desitions about my campaigns, makes it very easy to find new profiles ### 21. Excellent platform for creator vetting and performance tracking! **Rating:** 4.5/5.0 stars **Reviewed by:** Renee J. | Senior Account Supervisor, Small-Business (50 or fewer emp.) **Reviewed Date:** September 20, 2024 **What do you like best about Traackr?** Large database of creators with access to platform in-depth demographics and helpful vetting features like suspicius followers, audience credibiity scores; etc. Also fairly simple to set up a campaign for tracking posts. The instagram authentication makes it very simple to capture Instagram story posts and metrics. Customer support responds fairly quickly to issues and there are a lot of helpful resources for platform questions. **What do you dislike about Traackr?** Campaign management in terms of messaging creators, contracting, and content sharing/review is not fully supported in the platform currently, at least in the way that is typical to an agency campaign process. **What problems is Traackr solving and how is that benefiting you?** Automated reporting and influencer platform data pulls make gathering influencer data much more efficient. ### 22. Results, effectiveness **Rating:** 5.0/5.0 stars **Reviewed by:** Frida O. | Jr Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** January 16, 2025 **What do you like best about Traackr?** The ability to have control over the management of the campaigns. **What do you dislike about Traackr?** The fact that sometimes the primary content does not have the expected results due to platform updates. **What problems is Traackr solving and how is that benefiting you?** The only problem is the update that sometimes affects the metrics of each campaign. ### 23. Easy to use, intuitive use **Rating:** 4.5/5.0 stars **Reviewed by:** Viridiana E. | Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 16, 2025 **What do you like best about Traackr?** Managing campaigns it's easy, got all in one, from selection to operation and results **What do you dislike about Traackr?** It gets down constantly with server errors **What problems is Traackr solving and how is that benefiting you?** They are constantly evolving tha platform to make its use easier, they also are adding new social channels to diversify our campaigns ### 24. First time Traackr user impressed with it's capabilities **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Traackr?** The fact that you can filter the data using so many different metric options. Super easy to use. **What do you dislike about Traackr?** Nothing so far - everything is very comprehensive and user friendly. **What problems is Traackr solving and how is that benefiting you?** Being able to analyze performance metrics from influencer content. Also being able to see what my brand competitors are doing. ### 25. Traackr Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2024 **What do you like best about Traackr?** The ability to track Instagram Stories, even those without any explicit brand-related language **What do you dislike about Traackr?** I don't like the fact that a lot of the measurement tools are not up to date or working correctly. For example the tool that describes the influencer's score and positive sentiment. SOmetimes it marks an influencer as homophobic or controversial and when you look at the content it is not like that in reality **What problems is Traackr solving and how is that benefiting you?** It works because it keeps track of our influencer campaigns, and it is particularly helpful to track organic stories coming in when influencers attend our events. Another thing it is helpful with is vetting the influencers based off their social media metrics, it gives us a good visibility in to the data behind each profile ### 26. Seamless & Informative **Rating:** 5.0/5.0 stars **Reviewed by:** Aijah R. | Campaign Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2024 **What do you like best about Traackr?** Being able to batch select creators to add product and deliverables is amazing! The only downside to traaackr is assets not always logging as 1/1- instead it would be 10/1 or 81/1. Would like to sugguest a quick way to batch proof for assets to be 1/1 as logged when selecting amount of deliverables. **What do you dislike about Traackr?** Deliverables/Assets not being the amount its is logged as. Most of the time it is over populated. **What problems is Traackr solving and how is that benefiting you?** Helping trakc amount spent of products and how they were sent to. ### 27. User friendly, efficient, helpful **Rating:** 4.0/5.0 stars **Reviewed by:** Béatrice G. | Public relation coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** October 07, 2024 **What do you like best about Traackr?** The most help is to create a data base for campaign really easily. Traackr helps the customer to naviguate through the vast world of influencers. Tracckr helps me find news influencers in my region (Canada) and discover new talents. Customer support is super responsive. **What do you dislike about Traackr?** The upsides is that something they miss data or a story and it affects the data of the campaign. They don't have the capacity to track nanoinfluencers and it affects the overview of the campains **What problems is Traackr solving and how is that benefiting you?** Calculation the impact of a campain ### 28. While using Traackr at work **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 11, 2025 **What do you like best about Traackr?** Smooth, friendly layout, easy navigation, a lot of great features **What do you dislike about Traackr?** sometimes it takes a bit longer to load the page or any filters applied **What problems is Traackr solving and how is that benefiting you?** Mainly the creators community is what i belive is very benefitial for me and my team, where you can see all data related to creatores and most important you can filter by tier. ### 29. Best system I've used for vetting creators/influencers! **Rating:** 5.0/5.0 stars **Reviewed by:** aBBY C. | PR & Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** September 20, 2024 **What do you like best about Traackr?** I love the disocer aspect of Traackr and being able to see different creators that have worked with other hotel properties within my brand **What do you dislike about Traackr?** I dislike that it can take up to 48 hours for any type of tracking to show up for creators/influencers that are not already loaded into the system **What problems is Traackr solving and how is that benefiting you?** Traackr is solving having to do any guesswork when vetting content creators that are inquiring about collaborations or partnerships. It is also helping understand key information regarding the influencers audiences and how credible their followings are. ### 30. Great metric and social coverage tracking platform **Rating:** 4.0/5.0 stars **Reviewed by:** Raquel K. | Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 10, 2024 **What do you like best about Traackr?** It's great to use for monitoring and pulling social coverage. A lot of the brands I work on focus on the EMV, VIT to determine the return on investment with their influencers. It's very ease to use and easy to create campaigns. We use it often when we are developing a new campaign or sending a product out. **What do you dislike about Traackr?** Sometimes the platform glitches and takes a while to update/pull metrics. **What problems is Traackr solving and how is that benefiting you?** Pulling EMV and VIT, along with total impressions ### 31. Difficulty when working **Rating:** 1.5/5.0 stars **Reviewed by:** Albert M. | Senior account manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2024 **What do you like best about Traackr?** Nothing that you cannot find in any other tracking platform **What do you dislike about Traackr?** It gets very tedious when contents are not uploaded even when they should be and as an user you don't get to manage anything that will make the job more practical **What problems is Traackr solving and how is that benefiting you?** Tracking content ### 32. Smooth **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2025 **What do you like best about Traackr?** It's very easy to use and easy to understand. **What do you dislike about Traackr?** The start is difficult to learn, especially when you don't know anything about it. **What problems is Traackr solving and how is that benefiting you?** Visibility issue with campaign performance ### 33. Very happy! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** October 30, 2024 **What do you like best about Traackr?** Easy to use & understand, lots of exciting features and gives an amazing overview of our influencer marketing efforts cross brands (and competitors). I use it everyday to keep up with what is buzzing cross brands and to be proactive on trends and new emerging talents. **What do you dislike about Traackr?** The location feature can be a bit misleading sometimes, and skew the correct image of the landscape, especially in smaller markets. I wish the dashboard was more focusing on audience location vs living location of the creator. **What problems is Traackr solving and how is that benefiting you?** Understanding the landscape of influencer marketing and making it easier to measure and create new KPIs ### 34. Reinforcing what I have learned by exploring Traackr **Rating:** 4.5/5.0 stars **Reviewed by:** Paola R. | Semi SR. PR Advocacy, Mid-Market (51-1000 emp.) **Reviewed Date:** January 16, 2025 **What do you like best about Traackr?** What I like most about Traackr is how well-designed it is to make my experience using it easier, in addition to all the tools that are crucial for the work I do every day. **What do you dislike about Traackr?** Small errors in the data and the constant updates **What problems is Traackr solving and how is that benefiting you?** "Discovering new profiles, the performance of my campaigns, the control and execution of my budgets. ### 35. Good service and communication with the platform's team **Rating:** 4.0/5.0 stars **Reviewed by:** David G. | Account Supervisor, Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2024 **What do you like best about Traackr?** The speed with which your team responds and resolves any errors that may have occurred **What do you dislike about Traackr?** The little flexibility we have as users to request changes necessary for a better execution of our work **What problems is Traackr solving and how is that benefiting you?** Classification of profiles and data ### 36. Traackr is a good tool especially to discover new talents. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** February 10, 2025 **What do you like best about Traackr?** I like the discovery feature, it allows me to find good profile quickly. **What do you dislike about Traackr?** One of the downside is the lack of data on some profiles. **What problems is Traackr solving and how is that benefiting you?** It allows me to discover profiles using filters to streamline my search and be as efficient as possible. ### 37. Practical, efficient and really great support teams **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Enterprise (> 1000 emp.) **Reviewed Date:** March 24, 2025 **What do you like best about Traackr?** Ease of use, ease of implementation, great customer support ! **What do you dislike about Traackr?** Sometimes hard to understand how things actually work. Some contents with the right criterias (hashtags and mentions) don't show up in the campaigns, sometimes contents without these do etc. Also, it's always necessary to double check every campaign by hand **What problems is Traackr solving and how is that benefiting you?** Very easy to track contents, do efficient benchmarks etc ### 38. One stop solution! **Rating:** 4.5/5.0 stars **Reviewed by:** Ananya . | Senior influencer relationship executive, Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2024 **What do you like best about Traackr?** The deep insights that it provides and its so easy to locate a creator on the campaigns that they've worked on along with their costs, deliverables, etc. **What do you dislike about Traackr?** Sometimes the page just hangs, takes time to load **What problems is Traackr solving and how is that benefiting you?** It helps we get the best insights of KOLs so that i can have a better understanding on who to use and not in my campaign ### 39. Makes campaigns so much easier **Rating:** 4.5/5.0 stars **Reviewed by:** Jaz H. | Influencer & Content Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** October 09, 2024 **What do you like best about Traackr?** I love how many ways you're able to filter down a search so I can really find influencers that best fit what I'm looking for. **What do you dislike about Traackr?** Sometimes the audience insights for certain influencers are quite far off from the insights directly sent from the influencers themselves. **What problems is Traackr solving and how is that benefiting you?** Traackr really helps to streamline researching influencers for campaigns and then tracking campaign results & content ### 40. Influencer location update **Rating:** 5.0/5.0 stars **Reviewed by:** Yaejin L. | Data Mangement, Mid-Market (51-1000 emp.) **Reviewed Date:** February 17, 2025 **What do you like best about Traackr?** Super helpful in figuring out the SOV's of brands. **What do you dislike about Traackr?** A bit more clarification on how the SOVs are calculated would be nice **What problems is Traackr solving and how is that benefiting you?** Lets us keep track of different campaigns and its performance. ### 41. SUPER USEFUL TO KNOW DATA **Rating:** 4.5/5.0 stars **Reviewed by:** Paula C. | INFLUENCER MARKETING SPECIALIST, Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2024 **What do you like best about Traackr?** All the information about profiles and understand what I need for my campaigns. **What do you dislike about Traackr?** SOMETIMES UNINTUITIVE AND SLOW TO LOAD TO SEARCH DATA **What problems is Traackr solving and how is that benefiting you?** TO SEARCH FOR DATA QUICKLY ### 42. Campaign Tracking: I use Traackr to monitor multiple campaigns simultaneously. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 02, 2024 **What do you like best about Traackr?** I don't use Traackr to it's fullest as it's not required for my brands; however, I do believe platform is intuitive, making it accessible for both seasoned marketers and newcomers to influencer marketing. It's also easy to create a campaign and input influencers and the deliverables. **What do you dislike about Traackr?** The analytics are never accurate compared to the direct data we receive from the creators (organic specifically) and therefore, is a bit frustrating when we want to measure campaign success or to guide future strategies. **What problems is Traackr solving and how is that benefiting you?** My client, Unilever, uses Traackr to measure VIT; however, it's not directly benefitting me or my agency. ### 43. satisfactory **Rating:** 4.0/5.0 stars **Reviewed by:** Irene F. | account manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2024 **What do you like best about Traackr?** My favorite thing is the simplicity of the platform **What do you dislike about Traackr?** Sometimes it does not track the contens under the correct category **What problems is Traackr solving and how is that benefiting you?** Tracking of kpis and audience information ### 44. Traackr **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** February 27, 2025 **What do you like best about Traackr?** How easy is this tool to navigate, and how fast they add new infleuncers. Great support, especially from Penda **What do you dislike about Traackr?** There is a lots of options and stats, so I need to get more experience to better understand some great options. Browsing different influencers on Traackr will help me to better understand the tool! **What problems is Traackr solving and how is that benefiting you?** I use Traackr to analyze influencers for possible collaborations ### 45. Traackr Experience **Rating:** 4.0/5.0 stars **Reviewed by:** Ximena V. | Jr Pr Advocacy Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** January 16, 2025 **What do you like best about Traackr?** That you have a lot of tools to visualize the performance of digital campaigns and also finding new profiles. **What do you dislike about Traackr?** That sometimes the platform isn´t very friendly and easy to use and sometimes it crashes. **What problems is Traackr solving and how is that benefiting you?** Viewing metrics of campaign performance without having to do them manually, ### 46. Good but needs improvements **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** February 20, 2025 **What do you like best about Traackr?** The analysis part is interesting and allows me to be more relevant in my reports. Customer support is also very good thanks to Victor. **What do you dislike about Traackr?** Many bugs, many features missing compared to competitors (platform extension to see stats directly from IG or TikTok for example), many stats/figures errors and difficulty to find several social profiles. **What problems is Traackr solving and how is that benefiting you?** Being able to analyse competitors and have access to profiles' stats. ### 47. Good for tracking influencers, but not perfect. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** October 09, 2024 **What do you like best about Traackr?** The ability to create campaigns and retrieve metrics, without the need to manually monitor coverage. The ability to access old content and their metrics is also very helpful for my teams reports. **What do you dislike about Traackr?** It is not the most user-friendly interface. Estimated impressions also tend to be consistent for every piece of a creator's content, which doesn't seem accurate. I've also had campaigns add and remove content from my campaigns overnight, which can be frustrating. **What problems is Traackr solving and how is that benefiting you?** It is solving tracking our roster of influencers for various campaigns and providing reports for the client. ### 48. Effective way to track online campaigns and influencer analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Robin Gabriel M. | KOL Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2024 **What do you like best about Traackr?** Traackr is really useful when it comes to live and accurate analytics of KOLs. It's easy to use as well. **What do you dislike about Traackr?** I have none. Actually, all of the features are very helpful and I have nothing to say that can be improved on. **What problems is Traackr solving and how is that benefiting you?** Identifying if the KOL is right for a campaign, taking into consideration his/her profile and its qualitative and quantitative data. ### 49. Support is amazing, tool needs only few improvements to be the best in the world :) **Rating:** 4.5/5.0 stars **Reviewed by:** Anna B. | Brand Digital Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 26, 2024 **What do you like best about Traackr?** Real time data, huge scale of data, availability, filtering **What do you dislike about Traackr?** Some obstacles in data upload especially regarding PRO category **What problems is Traackr solving and how is that benefiting you?** Fast & easy reporting, real time data access ### 50. useful and complete **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2025 **What do you like best about Traackr?** a comprehensive platform that keeps improving the customer support is always available & happy to help **What do you dislike about Traackr?** lack of features to make use more efficient **What problems is Traackr solving and how is that benefiting you?** To monitor the KPIs of our campaigns and the ranking of our brands, it helps us to always stay alert and be able to best support and offer solutions to our clients. ## Traackr Discussions - [What does Traackr do?](https://www.g2.com/discussions/what-does-traackr-do) - 1 comment - [View Traackr pricing details and edition comparison](https://www.g2.com/products/traackr/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-23+16%3A06%3A26+-0500&secure%5Bsession_id%5D=f2329763-1175-487d-91a1-e2d430d561f1&secure%5Btoken%5D=0122d23318dc644f249f90f06d1171a3b4a3dfd10217ef865608062f0d22096a&format=llm_user) ## Traackr Features **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Whitelisting - Influencer Compensation - Social Commerce - E-Commerce Integration **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Traackr Alternatives - [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) - 4.6/5.0 (553 reviews) - [GRIN](https://www.g2.com/products/grin/reviews) - 4.5/5.0 (482 reviews) - [Upfluence](https://www.g2.com/products/upfluence/reviews) - 4.6/5.0 (140 reviews)