Traackr Reviews & Product Details

Traackr is the all-in-one influencer marketing platform that helps organizations build performance-driven programs on a global scale. The platform enables marketers to optimize spend, unify data, streamline processes, standardize measurement, and ensure compliance. We are honored to power the most advanced influencer marketing programs in the world for brands including L'Oréal, Tiffany & Co, Pandora, Diageo and Samsung. Our company was born global and thrives on enabling effective coordination across 70 countries and 26 languages. You can find us in San Francisco, New York, Boston, London, Paris, and Singapore. Visit www.traackr.com to learn more.

Seller

Traackr

Discussions

Traackr Community

Languages Supported

Arabic, Czech, Danish, German, Greek, English, Finnish, French, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Malay, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Tagalog, Thai, Turkmen, Vietnamese

Solution Type

Best-of-Breed

Overview by

Tori Braunston (Marketing Manager, Operations at Traackr)

Used by Team Lewis and 2 others

Beta

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

View More Pricing Information

Traackr Integrations

(3)

Verified by Traackr

Traackr Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Traackr, and what problem is it built to solve?

Traackr is a system of record for data-driven influencer marketing. It provides intelligence and tools to help marketers plan influencer programs, streamline campaigns, and scale them globally.

What languages does Traackr support?

Traackr supports 27 languages, including Arabic, English, French, German, and Spanish.

What company sizes and industries is Traackr the best fit for?

Traackr’s strongest reviewer-reported fit spans small businesses, mid-market companies, and enterprises, with positive feedback also clustering in several marketing-focused industries.

Company size: Small businesses, mid-market companies, and enterprises
Marketing and Advertising: A prominent industry among positive users
Cosmetics: A prominent industry among positive users
Public Relations and Communications: Also well represented
Consumer Goods: Also well represented

How long does it take to implement Traackr across a team?

Traackr can be live in under a month, with some teams reporting a go-live in under a day. Implementation timelines also extend to one to three months and, less often, longer.

Time to go live	Relative frequency
Under 1 month	Most common
Under 1 day	Also commonly reported
1–3 months	Also reported
3–6 months	Less common

What customer support options does Traackr provide, and how do users find the overall support experience?

Traackr provides support through chat and email/help desk. The support experience is often described as helpful and responsive, particularly when resolving issues or guiding teams through the platform, though response times can feel slower in some cases.

What is the experience like for teams switching to Traackr from another tool?

Switching to Traackr has often meant moving from a narrower discovery or campaign tool to a workflow that brings creator research, vetting, campaign tracking, and reporting together. Tools mentioned include GRIN, CreatorIQ, Meltwater/Klear, Tribe, and CrowdTangle; the reasons for switching include wanting broader functionality, stronger analytics, or wider social-platform coverage, with reliability and pricing also factoring into some decisions.

What features or capabilities could make Traackr even more useful?

Traackr could be more useful with improvements that reduce manual cleanup and make campaign analysis easier. The recurring opportunities users point to include:

Improve the completeness and accuracy of captured content, creator data, and campaign metrics.
Make search and discovery more dependable, with finer filters for niche creators, locations, and audience attributes.
Offer more customizable reporting, deeper insights, and flexible data exports.
Simplify campaign workflows with more automation for setup, content handling, and approvals.

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Mark T.

PR and Influencer Marketing Executive

Mid-Market (51-1000 emp.)

10/22/2026

"Traackr: A Powerful Tool, A Need for Clearer Direction"

4/5

What do you like best about Traackr?

I love the benchmarks—they provide amazing insight into brands and competitors. I also really like the discovery tools; they offer solid visibility into audiences, numbers, and everything overall. And I prefer VIT much more than EMV or any other metrics, because it gives a clearer, more complete picture. Review collected by and hosted on G2.com.

What do you dislike about Traackr?

The biggest downside for me is VIT optimisation. I do believe VIT is a great tool and a valuable metric; however, the way it’s calculated could be refined so brands have a much more accurate way of understanding their impact.

Right now, a high VIT is often still calculated for influencers and creators with low audience credibility scores. How can a creator have meaningful VIT with a 20% audience credibility score? To me, this has a big impact, and adjusting VIT for creators who have bought followers would encourage brands to stop working with those people.

This is the heart and soul of Traackr and currently I believe we have inflated numbers.

Another topic I would say is a small refinement to categorisation - currently fragrance/makeup categorisation is not up to par and a lot of times content is being picked up on different axes. Review collected by and hosted on G2.com.

What problems is Traackr solving and how is that benefiting you?

Traackr helps with casting and exploring talent, and it’s been a really valuable tool and addition for our work. It also makes it easy to see who other brands are working with, which provides great insight. I also appreciate the benchmarking features and being able to see where we rank. On top of that, it offers solid categorisation across our axes, although that part could still use some refinement.

I do influencer marketing and it reduces time for our reports, reduces time for exploration of talents and also whenever we need marketing insights or reports for higher management which is incredible! I also enjoy looking at now the more segmented benchmarks which is great insight too. Review collected by and hosted on G2.com.

Inês B.

Account Director

Mid-Market (51-1000 emp.)

Originally submitted 3/6/2023

"Traackr Review updated 2026"

3.5/5

What do you like best about Traackr?

Traackr is very good at helping me find influencers across the different sectors I need, from the most niche to the more “generalist” ones. It also seems to have a broader database than other vendors I’ve used before, which makes the search process easier and more reliable for my needs. Review collected by and hosted on G2.com.

What do you dislike about Traackr?

I’d have to say the website isn’t always very user-friendly. I sometimes get a bit lost when I’m trying to find what I’m looking for, and I end up having to click through several menus before I finally get there. Reporting is also not as easy/thorough as in other platforms I've tried. Review collected by and hosted on G2.com.

Verified User in Consumer Goods

Director, Influencer Marketing, PR & Corporate Communications

Mid-Market (51-1000 emp.)

9/22/2026

"All-in-One Influencer Platform with Powerful Benchmark and Competitor Insights"

5/5

What do you like best about Traackr?

What I like best about Traackr is that it brings creator discovery, vetting, campaign management, and reporting into one centralized platform. It makes the influencer process more organized, efficient, and easier to manage, especially when working across multiple campaigns and creator partners.

Beyond the day-to-day workflow, the benchmark and performance insights are especially valuable. Being able to see how our campaigns are performing, understand which creators are driving impact, and compare results against broader market activity helps make influencer marketing more strategic and data-driven. I also appreciate the visibility into competitor activity, including which creators they are working with, because it adds helpful context when evaluating opportunities and performance. Review collected by and hosted on G2.com.

What do you dislike about Traackr?

What I dislike is that the clipping process within campaigns can sometimes feel manual and time-consuming. There are moments when Traackr misses mentions, which means we have to go back in and manually clip or add them to ensure the campaign reporting is complete and accurate. Review collected by and hosted on G2.com.

What problems is Traackr solving and how is that benefiting you?

Traackr helps solve the challenge of managing influencer marketing in a more organized, measurable, and strategic way. Instead of relying on disconnected spreadsheets, manual tracking, or one-off creator searches, it gives us a centralized place to identify partners, manage campaigns, review content, and evaluate results. This makes the overall process more efficient and helps ensure we are making decisions based on data rather than assumptions.

From a strategic standpoint, Traackr provides the data and insights needed to understand which creators, content types, and platforms are driving the strongest impact. The benchmark and performance insights are especially helpful because they allow us to evaluate campaign results in context, see where we are over- or under-performing, and identify opportunities to optimize future activations.

It also benefits our partner strategy by giving us better visibility into creator performance, audience fit, engagement quality, and competitive activity. This helps us choose partners more thoughtfully, understand which relationships are worth continuing or scaling, and ensure our campaigns are both effective and efficient.

Overall, Traackr helps turn influencer marketing into a more data-driven function by giving us the visibility needed to plan smarter, measure performance more accurately, and improve campaigns over time. Review collected by and hosted on G2.com.

Geoffrey S.

Director of Social Analytics

Mid-Market (51-1000 emp.)

9/3/2026

"Good Influencer management, identification, and analysis tool"

4.5/5

What do you like best about Traackr?

The UI is very easy to use. I use it for benchmarking so all the stats regularly update and I'm able to export everything into Excel for further analysis. Additionally, the total number of creators they track is quite good, meaning we can always find someone we need. I also love my CS team. Go Neal! Review collected by and hosted on G2.com.

What do you dislike about Traackr?

The search functionality for influencers can definitely be improved. Sometimes it includes VIP talent that doesn't fit my requirements, i.e., Mr. Beast shows up and I'm not sure what attribute would result in him coming in. Sometimes it's just hard to find niche creators once you start applying filters, which I'm not sure if something that other vendors are able to solve. Review collected by and hosted on G2.com.

What problems is Traackr solving and how is that benefiting you?

We had difficulty tracking the performance of influencers and understanding the benchmarks we should set. Additionally, we didn't know how to benchmark our efforts to the industry at large. Both of these were fixed with Traackr, who provided benchmarks for creators that we can use for all of our campaigns. Similarly, VIT allowed us to benchmark against our competitors in an apples-to-apples way. Another thing is the campaign tracking, which facilitated collecting content and inputting metrics, saving several hours per campaign. Review collected by and hosted on G2.com.

Omkar R.

Enterprise (> 1000 emp.)

9/29/2026

"User-Friendly Interface for Social Benchmarking, Needs Improved AI Features"

4/5

What do you like best about Traackr?

I like that Traackr has a user-friendly interface for benchmarking the competition. It's great because it democratizes access across the entire brand organization, making it easier for everyone to see the numbers against competition. I appreciate how you can individually click on each competitor and see their top content for different time periods—like the month, week, or year. Review collected by and hosted on G2.com.

What do you dislike about Traackr?

I kind of find it annoying that I can't download benchmarks at an annual level in Excel format. It's just not available. Also, the AI creator feature feels a bit underdeveloped. When I try to search for creators in a specific niche or related to certain topics or tribes, it tends to give back pretty generic answers. The social listening tool could also use some work. I want to be able to group voices and texts from creators into specific topics, like what's trending in beauty or culture in the US, but it just doesn't seem to let me break things down like that. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

9/3/2026

"Robust analytics platform for measuring real influencer ROI"

4/5

Describe the project or task Traackr helped with:

Traackr provides a comprehensive solution for influencer marketing analytics, offering tools for brand benchmarking, creator lifecycle management, and cross-channel campaign tracking. It centralizes data into standardized metrics, enabling accurate evaluation of market visibility and competitive positioning. Review collected by and hosted on G2.com.

What do you like best about Traackr?

What I like most about Traackr is its comprehensive analytics framework for influencer marketing. The monthly brand benchmarking capabilities, including metrics like MIM and VIT, allow us to track market visibility and competitive positioning accurately. Additionally, the platform makes creator lifecycle management and cross-channel campaign tracking seamless, providing clear visibility over video performance across platforms like TikTok, Instagram Reels, and YouTube Shorts Review collected by and hosted on G2.com.

What do you dislike about Traackr?

While Traackr is a powerful analytics tool, the inability to manually add or index missing content directly into the global MIM benchmark calculations can be limiting when automated listening misses specific posts. Additionally, the platform can occasionally experience delays in profile merging and creator auto-matching across platforms, requiring manual support requests to keep cross-channel data fully unified. Review collected by and hosted on G2.com.

Recommendations to others considering Traackr:

To enhance Traackr's functionality, consider implementing a feature that allows manual content addition to the MIM benchmark. Additionally, improving the speed and accuracy of profile merging and creator matching across platforms would greatly benefit users. Review collected by and hosted on G2.com.

What problems is Traackr solving and how is that benefiting you?

Traackr solves the challenge of measuring influencer ROI and cross-channel performance in one place. By centralizing data into standardized metrics like MIM and VIT, it helps us accurately evaluate campaign efficiency, benchmark against competitors, and track creator retention. This benefits us by saving manual reporting time and optimizing budget allocation based on real impact. Review collected by and hosted on G2.com.

Hayley R.

Senior Manager, Creator + Community

Small-Business (50 or fewer emp.)

9/3/2026

"Traackr: The Ultimate Influencer Management Solution"

5/5

What do you like best about Traackr?

I find Traackr incredibly user-friendly and intuitive. The platform's comprehensive data is a significant plus for me. I particularly value the benchmarking and reporting features. Benchmarking helps me assess and view competitor data to inform my strategy better, while reporting allows for deep dives into both individual and holistic performance. Additionally, the initial setup was seamless for me as I've used Traackr throughout my career and have always advocated for it. I'm a big fan of Traackr and find myself using it every day. Review collected by and hosted on G2.com.

What do you dislike about Traackr?

There are certain functionalities in Traackr that I don't use, like the integrated email/comms and payment platforms. These features just aren't something I need or find beneficial in my workflow. Review collected by and hosted on G2.com.

Verified User in Cosmetics

Small-Business (50 or fewer emp.)

Originally submitted 10/12/2022

"The Best Tool for Our Influencer Marketing Program"

5/5

What do you like best about Traackr?

Traackr has helped us with organizing our contact lists, creating and tracking campaigns, as well as measuring the growth and success of our brands on social platforms. Review collected by and hosted on G2.com.

What do you dislike about Traackr?

Our contact list is organized by UUIDs to ensure easy access and organization. Sometimes I found certain creators have multiple UUIDs/profiles which can make it hard to ensure you have the correct one. Review collected by and hosted on G2.com.

Gabriella A.

Manager, Creator Content & Partnerships

Small-Business (50 or fewer emp.)

9/3/2026

"Powerful Discovery, Brand Safety, and Reporting"

4/5

What do you like best about Traackr?

I love the discovery, brand safety tool, and it's reporting capabilities Review collected by and hosted on G2.com.

What do you dislike about Traackr?

I dislike some of the confusing UI and the time it take for content to update. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

9/10/2026

"Good for analyses, benchmark can be improved"

4/5

What do you like best about Traackr?

De brand buzz page, spotting new talents and see who's posted about us. all the metrics you can view in your campaign Review collected by and hosted on G2.com.

What do you dislike about Traackr?

i think the benchmark page can sometimes be inaccurate: sometimes wrong creators are included in our country's benchmark, leading to inaccurate results. we've had multiple meetings about this, but it is still not resolved Review collected by and hosted on G2.com.