Traackr Reviews & Product Details

Traackr has helped our teams to structure all the influencer activities, get analytic of the campaigns which help us to make better decisions for the next ones. Working with Traackr has been like working with my own colleagues as every time we have a question, a comment, proposal for new functionalities, the team answers super fast and we normally get all our answers on the same day. That's very valuable for us - it's a real partnership. Review collected by and hosted on G2.com.

Analytic functions, KPIs in Traackr have evolved a lot this year, but there is always room to grow and get more and more data out of the campaigns. Review collected by and hosted on G2.com.

Having used several platforms, Traackr is the best tool to identify influencers which correspond to the needs and target of a brand due to the insights offered not only about the influencer but also about their audience. As the platform indexes influencers on a global scale it also offers an incredible broad range of influencers for many kinds of industries and interest fields. We have been working with the platform for over two years now and have been able to propose and collaborate with influencers who delivered results for our clients. The platform also allows us to manage the complete cycle of an influencer marketing program and activation including the estimation of the costs of collaborations with influencers and results which are a great help to optimise campaigns and influencer relations. Furthermore, we are extremely pleased with the customer service of Traackr which responds fast to our needs and is easily accesible. Traackr also provides excellent training and and interesting content for up to date insights about influencer marketing sector in different formats ranging from reports, case studies to podcasts. Last but not least, the company´s platform development plan is aligned with changes in the social media landscape and ensures the incorporation of new features, key to be performing in the ever evolving influencer marketing sector. Review collected by and hosted on G2.com.

From our perspective as an agency, there are no down sights to the Traackr platform. The platform is pricy but delivers the value if influencer marketing is key in your marketing plan and you work with influencers on an ongoing basis. Review collected by and hosted on G2.com.

The data! And how user friendly the interface is. Color coded, big text, simple nav etc Review collected by and hosted on G2.com.

Now it only data pulls for even brand created projects every week after content live for one week. basically, dislike new cadence features but understand it's hard with how much data is pulled for this project each day / week. Review collected by and hosted on G2.com.

It's a huge influencers data base. We can find the social ID card of a talent in one click and export the data in PowerPoint file in order to share it. We can edit report easily. with the sharable link of a report, it's very easy to refresh the data. this is also applicable with a smartphone.

Now we have access to the countries data as well. Review collected by and hosted on G2.com.

sometimes it happens, that you get a report with some incoherence/difference within the results, when you refreh it with new time of period. Consequently , we need to go in in depth to understand what happened - however the traackr team is always very helpful to check the issue. Review collected by and hosted on G2.com.

The deep analytics that is available, especially when comparing your brand to competitors. The customer service is also fantastic - everyone is very patient and readily available for questions, meetings, and offering advice/tips on how to best execute/report on a campaign. Review collected by and hosted on G2.com.

Having to manually pull VIT from IMB rather than seeing it in IRM, IMB can be quite confusing to understand, including IG Stories to VIT, more accurate budget suggestions for TikTok content Review collected by and hosted on G2.com.

The possibility to track posts, to see spending, to create report after each project. Review collected by and hosted on G2.com.

the fact that i have to convince influencers to login the platform in order to catch insta stories... and this is something almost impossible :( because influencers (in Romania al least) dont want to login... Review collected by and hosted on G2.com.

Love the insights provided per influencers

The Customer service / help is really great too, they provide with help always very quickly.

The webinars, trainings and the Traackr academy are always pertinent and valuable Review collected by and hosted on G2.com.

I'd like to have more industry benchmarcks Review collected by and hosted on G2.com.

We have worked with Traackr for nearly three years now and the platform has grown as our agency has so we have been able to continue to offer up to date data, services and activity as our business and the industry grows. Review collected by and hosted on G2.com.

The search and discover function by content keyword has been the most valuable to us as an agency Review collected by and hosted on G2.com.

Insight analytics of profiles

Report aspect is extremely quick and easy

Ability to search new profiles Review collected by and hosted on G2.com.

The limit on number of profiles that a company has

That the data pulled from influencers is just of Instagram

That it doenst pull Instagram Story data

That you can share links to coworkers who dont have an account Review collected by and hosted on G2.com.

We have been working with Traackr for almost a year. We can say that; the team is always ready to assist and teach you. The tool offers so many key features for digital marketing, it is possible to find influencers from different social media channels with the all-important details. Traackr's analytic data and with the filters on the discovery button can find the best options based on your requirements. We can definitely recommend Traackr as a user-friendly design and the team is always there for you with the solutions. This tool offers to find out the real and suspicious followers on social media channels of influencers and you can filter them with the language, location, followers number, and so many other key features. The project management part is also useful and easy to manage for all users. So far, it is a great experience to use as a major tool for our team.

Traackr makes it easy to communicate with the target influencers and contact them. The platform helps you to know the rates and prices which is suitable for your campaign. The audience filter helps you to find out the ages, quality, and reality of the followers. So it becomes comfortable to work! Review collected by and hosted on G2.com.

We can say everything is well designed with this tool. Review collected by and hosted on G2.com.

The easiness to measure influencers results and to find new influencres Review collected by and hosted on G2.com.

The fact that we dont measure stories yet Review collected by and hosted on G2.com.

Traackr has a wonderful team ready to set you up for success and to be there for you when you need their assistance. The tool itself is very helpful from discovery of influencers to tracking analytics on campaigns and projects. Review collected by and hosted on G2.com.

Limited quota of influencers, it would be helpful to have unlimited quota for tracking. Review collected by and hosted on G2.com.

I like that we can always count on the fact that the analytics are right, unlike some other software we've used in the past. Review collected by and hosted on G2.com.

I don't love that influencers have to opt in for us to see their IG stories, and when they do we're able to see all of them. Review collected by and hosted on G2.com.

The Traackr Team and their communication. Like Edouard :) Review collected by and hosted on G2.com.

I think there must be added more influencer. And for searching new ones should be more easy. And also searching with keyword sometimes doesn't work. Review collected by and hosted on G2.com.

Clear and easy to use format. Best for someone like me who needs the visual organization per campaign. Also always easy to get a hold of the team when I come across and questions! Review collected by and hosted on G2.com.

Nothing of note. Sometimes there are glitches here and there, but nothing that Liane and the team can't help me with. Review collected by and hosted on G2.com.

The Traackr Customer Success team is truly best in class - always ready to help, explain or hop on a call to walk their clients through projects. They are very knowledgeable in the influencer marketing space and have been providing insights on the industry overall and offering valuable advice on how to fine tune our approach to get the most of our efforts. Review collected by and hosted on G2.com.

The technology is great but requires incremental budget for additional, new to market features, such as capturing content from IG Stories. Review collected by and hosted on G2.com.

Traackr has wonderful reporting and analytics functions, helping you track against competitors or see trends over time. Review collected by and hosted on G2.com.

Because their database is so large, it can be hard to narrow down which influencers you want to work with. Review collected by and hosted on G2.com.

Easy of use, outstanding customer Support, global solution and team and multi lingual functionality. I would recommend the solution to any Enterprise looking to standarize influencer marketing. Full capabilities from influencer identification, validation to reporting and audience analysis. Review collected by and hosted on G2.com.

Nothing specific that I deslike. It would be great to have WeChat interface. Review collected by and hosted on G2.com.

The diverse enterprises across industries.

The simple key comparison points. Review collected by and hosted on G2.com.

The interface isn’t sexy.................. Review collected by and hosted on G2.com.

Easy to use, and customizable by campaign Review collected by and hosted on G2.com.

it would be great if they could expand more on story tracking Review collected by and hosted on G2.com.

I love the ability to easily organize and track large amounts of influencers, and deep-dive into their social activity in one place. Their tool is extremely user-friendly and didn't require too much training to get acclimated.

Having purchased other solutions in the past, I would also say that I've been impressed by the quality of support I've gotten from their team. They do a great job at onboarding and sharing the right amount of resources to help you get started. And they're very communicative when it comes to answering your questions and sharing product updates. Review collected by and hosted on G2.com.

Something on my wishlist is for Traackr to integrate with LinkedIn. Since I manage B2B influencers, LinkedIn is a key ingredient missing in the social activity. (Of course, this enhancement is more dependent on the LinkedIn API team, so it's not really Traackr's fault.) However, please be aware that you may need to do more manual work or set up other tools if you're interested in monitoring LinkedIn activity. Review collected by and hosted on G2.com.

Good tool that helps organize, evaluate, and identify influencers. The team is super responsive, always quick to help and hop on calls and are open to feedback.They do a great job at onboarding and sharing the right amount of resources to help you get started Review collected by and hosted on G2.com.

It's a great tool however it's very much time consuming. I wish we could export the influencers research and data in a visual PDF. Today this has to be made manually and it takes long time. Review collected by and hosted on G2.com.

Traackr's influencer identification features are definitely my most used. It's an incredibly helpful start in identifying influencers in new industries/verticals and helps to cut through the clutter. Their customer success team is the best in the business. They're super responsive, always quick to help and hop on calls and are open to feedback (and implementing it!). Review collected by and hosted on G2.com.

My team is often socializing our progress + results across a number of other team's within our company and the lack of a shareable and customizable reports has been challenging. Review collected by and hosted on G2.com.

Good tool that helps organize, evaluate, and identify influencers. Simple easy ways to organize influencers by projects and brands. This helps tremendously with reporting. Influencer profiles within Traackr makes it super easy to evaluate influencers. Displaying all of their social pages in one place is a timesaver! All the data provided helps put facts and analytics to decision making when it comes to influencers. Searching for influencers via the search bar in Traackr is as easy as searching on Google. Simple UX makes it easy to add additional team members to the tool. Review collected by and hosted on G2.com.

It’s a great tool but it’s the one tool for influencer marketing –still use additional resources (tools and agencies) to execute influencer campaigns. Review collected by and hosted on G2.com.

Having to work with a lot of influencers to promote our products on Instagram, Traackr has been a great help for discovering and managing influencers, as well as analysing and quantifying their actions for the brand. Review collected by and hosted on G2.com.

Nothing much. We use the tool while being very aware of its features and possibilities, not asking for something it can't do. Being able to personalize more the auto-sent reports and highlights would be great though ! Review collected by and hosted on G2.com.