Traackr Reviews & Product Details

Traackr is a reliable and effective solution that provides detailed information about influencers across various platforms and regions. The platform features impressive filters, allowing us to specify our audience by gender, age, location, or even interests, which helps us target more precisely. Its well-designed keyword content search enables us to find the exact topics or subjects related to influencers. Traackr also offers robust campaign management tools that support content discovery, creation, and approval. Shared content is consistently monitored, and thorough evaluations are conducted to assess its effectiveness. Additionally, Traackr provides reports on trending topics, helping us determine which content strategies to pursue. The program is recognized globally, making it capable of handling multiple regions and supporting different languages. Review collected by and hosted on G2.com.

Traackr presents a significant pricing barrier, and there is a noticeable lack of public information or transparency regarding its costs. Additionally, when handling a large volume of data, Traackr's performance suffers, which in turn makes the dashboard feel less intuitive to use. Review collected by and hosted on G2.com.

Traackr is a determined and brilliant solution that helps in managing influencing, controlling campaigns management, competitors benchmarking and content tracking

The program is comprehensive in offering compelling insights concerning audience quality, demographics, performance metrics and market trends.

Traackr works with global social networks like TikTok, Instagram, YouTube, among others and we acquire useful insights for business development

The campaigns we make from this app are fruitful and there is accountability for every single activity Review collected by and hosted on G2.com.

Traackr has a challenging pricing trend that keeps increasing, and this discourages firms that has minimal budgets

Sometimes the data we acquire from our monitoring process are outdated and less accurate Review collected by and hosted on G2.com.

With Traackr, it is always easy to manage influencer marketing programs thanks to data transparency, advanced analytics to availability of tool for building/maintaining long-term relationships.

The tool makes it possible to measure ROI, handles competitive benchmarking, and comes with great automation for running complex campaigns.

I also like that with Traackr, we can manage multiple marketing campaigns on a global level.

With the platform, coordinating influence marketing and handling related workflows is always easy. Review collected by and hosted on G2.com.

We have used Traackr to manage influencer marketing programs and it works without fail. Review collected by and hosted on G2.com.

It is a platform that allows for large-scale benchmarking in the market, compared to competitors, with multiple features that enable us to assess the influence on our brands. It is a tool that is highly regarded on a daily basis, as advocacy and influence are major issues for the group. In terms of ergonomics, the tool is quite easy to use, and even more so with the Traackr Academy solution, which allows for very easy training. Not to mention the Traackr teams, who are very responsive, answering all our questions and helping us solve our problems. They are also very attentive to their clients, regarding our needs to continuously evolve the platform. Review collected by and hosted on G2.com.

I don't really have any negative feedback about the platform, especially since the teams are attentive to each of our needs and consider providing solutions by evolving the platform. Review collected by and hosted on G2.com.

Traackr is incredibly user-friendly and offers detailed audience insights, making it easy to assess whether a partner is a good fit for a campaign. I particularly appreciate the ability to track and record Instagram Stories—a huge plus for campaign monitoring. I use the tool weekly to:

1. Evaluate partner suitability based on target audience alignment

2. Track ongoing campaign performance

3. Report on partner publishing efficiently Review collected by and hosted on G2.com.

Some manual effort is required when partners don’t use the designated hashtags or keywords, which can be time-consuming for accurate tracking. Review collected by and hosted on G2.com.

Traackr is a great tool for managing influencer campaigns efficiently. It provides valuable insights, helps track performance, and simplifies collaboration with influencers. The reporting and analytics features are particularly useful for measuring ROI and optimizing strategies. Review collected by and hosted on G2.com.

I would say that, in general, I’m very happy with Traackr. Every platform always has room for improvement, but the team at Traackr is always attentive to listen to us and make those improvements. Review collected by and hosted on G2.com.

Traackr is great to find anything and everything about creators. It helps in tracking my campaign's performance and perform analysis. It helps me gain insights into what competitors are doing in the creator space as well as the potential opportunities and gaps in the market.

It's easy to use and implement after going through their academy trainings. The team is extremely responsive to queries. Overall, it's a great tool. Review collected by and hosted on G2.com.

Sometimes there are technical issues like trouble exporting the data. Review collected by and hosted on G2.com.

My experience with Traackr has been incredibly positive. It's a data powerhouse that's constantly being optimized, providing me/my team with new insights tailored to our needs. The platform is surprisingly easy to use, especially with the Traackr team's readily available and supportive training. They're always developing new features that keep pace with the ever-changing world of influencer marketing, saving us time and improving our workflows internally and with agencies. And the team, from client director to customer support, is truly fantastic – always responsive and ready to help with any question or request we have! Review collected by and hosted on G2.com.

While my overall experience with Traackr has been excellent, there's room for improvement in the platform's methodology, particularly when working in smaller markets. The current approach, which measures performance based on a creator's location rather than their audience location, can lead to skewed data due to "polluted" insights from creators who reside in a specific country but lack a substantial local following. This can significantly impact the accuracy of brand-level performance analysis in those markets. I encourage the Traackr team to build upon their existing work with VIP creators and expand audience-based allocation to additional creator tiers. This would not only clean up the data set but also allow us to tap into a wider pool of talent, prioritizing audience location over creator location for more effective campaigns and ultimately, stronger business outcomes.

Additionally, while local audiences are crucial for follower-based platforms, limitations exist when evaluating interest-driven platforms like TikTok. Currently, it's challenging to accurately assess creator impact on TikTok solely based on local audience data, neglecting the broader reach of content. Considering the nature of TikTok's algorithm, where users often engage with content from creators they don't follow, incorporating local reach into the available metrics for scouting/vetting would be invaluable. I'm excited to see how the talented Traackr team addresses this evolving challenge with future developments and suggestions! Review collected by and hosted on G2.com.

With traackr I can get an overview of the market, as well as insider information on the influencers who are part of my community, helping me to run the business in a more strategic way. I can also manage my campaigns and projects efficiently.

Support is always very fast and helpful. Review collected by and hosted on G2.com.

For me, the only pain point is with regard to the accuracy of information for smaller tier creators. Review collected by and hosted on G2.com.

The possibility of creating campaigns and the crossover between multiple tools. Review collected by and hosted on G2.com.

I think Traackr could have a tool for social listening monitoring, just like Netbase do. It would be amazing if Traackr also made use of IA intelligence. Review collected by and hosted on G2.com.