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CreatorIQ Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

CreatorIQ Media

CreatorIQ Demo - Campaign Execution
Campaign Execution
CreatorIQ Demo - Creator Management
Creator Management
CreatorIQ Demo - Community Tracking
Community Tracking
CreatorIQ Demo - Creator Discovery
Creator Discovery
CreatorIQ Demo - Creator Vetting
Creator Vetting
CreatorIQ Demo - Campaign Reporting
Campaign Reporting
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CreatorIQ Reviews (568)

Reviews

CreatorIQ Reviews (568)

4.6
568 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the platform for its ease of use and comprehensive reporting, which streamline influencer management and campaign tracking. The intuitive interface and responsive support team enhance user experience, making it easier to manage relationships with creators. However, some users note that the discovery features could be improved, particularly for finding new influencers.

Pros & Cons

Generated from real user reviews
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Autumn G.
AG
Paid Social Marketing Coordinator
Enterprise (> 1000 emp.)
"Helpful Creator Discovery Tools for Researching Creators"
What do you like best about CreatorIQ?

The creator discovery tools! Such a helpful tool when it comes to researching creators. Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

It sometimes doesn't pull in the best creators but instead pulls in random suggestions like Alix Earle when we're searching for food focused UGC creators for example. Review collected by and hosted on G2.com.

ST
IT Consultant
Mid-Market (51-1000 emp.)
"Effortless Influencer Marketing with Powerful AI Features"
What do you like best about CreatorIQ?

We use CreatorIQ for influencer marketing and it has been awesome. It makes discovering creators easy thanks to AI and with its AI features, even streamlining campaign management is always easy.

With easy integration with CRM, it makes bettering creator relationships easy and this helps in boosting ROI.

With its amazing influencer programs, we not only benefit from influencer marketing and we maintain a credible brand visibility. Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

We have used CreatorIQ for influencer marketing and it has been awesome. No complaints. Review collected by and hosted on G2.com.

Verified User in Food & Beverages
UF
Small-Business (50 or fewer emp.)
"Pros and Cons of CreatorIQ"
What do you like best about CreatorIQ?

I like about CreatorIQ because it provides all the metrics for influencers. It also captures social post plus story too. Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

The only thing I dislike is that it takes time to load the post sometime even take more than 24 hours. Review collected by and hosted on G2.com.

Response from Amanda Kahn of CreatorIQ

Thank you for your honest feedback! We're happy to hear CreatorIQ's metrics are helpful to you in demonstrating the ROI of creator marketing to leadership.

CM
Social Media and Influencer Specialist
Enterprise (> 1000 emp.)
"Great support and ease of use, but payment errors need attention"
What do you like best about CreatorIQ?

The exceptional support team is one of the biggest advantages of using Creator IQ, whenever I have an issue they’re incredibly responsive, knowledgeable and fast to get things fixed. The platform itself is also very intuitive, the dashboard is easy to navigate and makes managing payments seamless. I like how easy it is to pay creators and how easy it is for the money to land in our account once the funds have landed. Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

One issue I've encountered is with the payments, when there’s an error or delay in payments, I’ve not been notified proactively. There have been a few instances where I only became aware of a problem because creators followed up about missing payments. It would be really helpful if the platform could alert users immediately when something goes wrong with a transaction so we can address it before creators have to chase us. However, the customer support team have been on hand to resolve the issues when they have arisen. Review collected by and hosted on G2.com.

Response from Taylor Andrews of CreatorIQ

Thank you for your honest feedback, Claire! We will share the special mention with our support team. It's great to hear CreatorIQ helps streamline your creator payment process and workflows.

Yaswanth K.
YK
Senior Account Consultant
Enterprise (> 1000 emp.)
"find CreatorIQ helpful. The interface could be more intuitive."
What do you like best about CreatorIQ?

I like that CreatorIQ offers a clear overview of influencer performance and campaign insights, making it easy to track results and measure impact. Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

At times, the platform feels a bit slow and the interface can be overwhelming, especially when navigating multiple campaigns or data sets. Review collected by and hosted on G2.com.

Allie H.
AH
Senior Account Manager
Small-Business (50 or fewer emp.)
"The Best Place for Creator Insights"
What do you like best about CreatorIQ?

Creator IQ is my go-to source for reviewing creator insights. There is a plethora of information from demographics to performance data. I also really like the reporting element of CreatorIQ and the way that your performance data aggregates into a comprehensive report that can be tailored to suit your needs and can be easily shared with clients. Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

I find CreatorIQ to be a little clunky and tricky to navigate. There is a lot of scrolling given the amount of information and it would be more helpful to see things all in one page. With this, there is a lot of clicking out to separate windows and I find I am always taking a number of steps to navigate back to where I started. Unfortunately, we are not really able to utilize CreatorIQ for creator sourcing as we find that the outputs don't quite align with the filters we put in place and what we are looking for when searching. While the customer support team is pretty helpful and responsive, we find that we are simply reaching out to support more than we'd like to be. Whether it's issues with creator payments or the data we are seeing in a report, we feel like there is always a hiccup we are trying to troubleshoot. Review collected by and hosted on G2.com.

Response from Taylor Andrews of CreatorIQ

Thank you for your feedback, Allie! It's great to hear that CreatorIQ helps with creator payments and campaign reporting. We will share your platform feedback with the Product team.

NT
Mid-Market (51-1000 emp.)
"Great for influencer research"
What do you like best about CreatorIQ?

They have new updates from time to time on creator data & analytics. These updates and improvements are appreciated and noticed! Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

I do not have anything that I dislike at this time. Review collected by and hosted on G2.com.

Response from Taylor Andrews of CreatorIQ

Thank you for your feedback, Nelli! We're happy to hear that CreatorIQ is user-friendly and has real-time stats to support your client campaigns. We'll share your special mention of the account managers with the team.

Verified User in Food & Beverages
AF
Enterprise (> 1000 emp.)
"CreatorIQ Holy Grail Platform for Influencer Marketing"
What do you like best about CreatorIQ?

CreatorIQ is the main platform that my agency uses for Influencer Marketing. I love how it provides access to creator's audience demographics, follower growth, performance metrics, etc. It's an easy tool to use to create one-sheets with influencer recommendations for clients and also easy for clients to review and approve/reject influencers. We also use CIQ as our main platform for reporting. We create campaigns in the CIQ dashboard for each activation and authenticate creators to track real-time analytics from the content. The depth of CIQ's interface and tracking is impressive and incredibly useful in my everday work as an agency influencer marketing manager. Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

Analytics seems to be outdated at times which makes it hard to pull the freshest data for our clients. Some analytics are also not available for some creators. Review collected by and hosted on G2.com.

Response from Taylor Andrews of CreatorIQ

Thank you for your feedback! We're happy to hear CreatorIQ is your main platform for reporting and incredibly useful for your everyday work.

AM
Engagement Marketing Strategist
Mid-Market (51-1000 emp.)
"Overall great look into the world of influencer and affiliate marketing"
What do you like best about CreatorIQ?

Insightful Keynotes and Panels: I loved hearing from established and industry-leading speakers on their journey and strategies.

Sufficient networking time.

Loved the workshop aspects, and had great companies running them. Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

The venue was extremely cramped for the amount of guests. Hard to get around and a lack of charging/work stations.

Would of loved to hear more from the CIQ team in a dedicated session or maybe lunch and learn, although maybe that would cut into some networking time.

Hard to pick between some workshops and speakers, would have loved staggered times to be able to attend all. Review collected by and hosted on G2.com.

Response from Taylor Andrews of CreatorIQ

Thank you for your feedback, Amar! We will share your event feedback with the team.

It's great to hear CreatorIQ is an all in one tool and helps organize your campaigns more efficiently as you scale.

Verified User in Retail
AR
Enterprise (> 1000 emp.)
"CreatorIQ's Success Team is incredible in the use of the platform"
What do you like best about CreatorIQ?

I really enjoy the consistent support we have from our success team. They are always ready to help and think outside of the box when we have an idea we need support on achieving. I also love the constant new updates that make working with creators a breeze! Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

I dislike some miniscule features like when I select a bulk amount of creators in a list, they remain selected when I leave the list which sometimes messes up my next task. I also wish it was simpler to run an affiliate program on instead of having to create "Campaigns" to then added thousands of creators to and slow down the platform. I also wish it was an app! Review collected by and hosted on G2.com.

Response from Taylor Andrews of CreatorIQ

Thank you for your feedback! We will be sure to share your special note with the success team. We are happy to hear that you love the new updates and were able to launch your own proprietary influencer program.

Questions about CreatorIQ? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Dan C.
DC
Dan Caron
Last activity almost 6 years ago

what is the formula for calculating earned media value EMV?

GU
Guest User

What is CreatorIQ used for?

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

15 months

Average Discount

13%

CreatorIQ Comparisons
CreatorIQ Features
Influencer Recruitment
Influencer Scoring
Audience Analysis
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CreatorIQ