Bluecore
Bluecore is a retail marketing platform that helps marketers turn data into revenue-generating campaigns, in minutes. With data built directly into campaign workflows alongside point-and-click predictive models, retail marketers can leave manual processes in the rearview and trigger any communication and automate the who, what, when, where of every email, mobile, site, and paid media message for each individual shopper. More than 400 brands trust Bluecore to rapidly increase customer retention and drive predictable revenue, including Express, Bass Pro Shops, Lenovo, Steve Madden, Alo Yoga, and Lulu & Georgia.
Average Rating: 4.3/5.0
Total Reviews: 91
How Do G2 Users Rate Bluecore?
- Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.2/10)
- User Data: 7.6/10 (Category avg: 8.7/10)
- Targeting: 8.8/10 (Category avg: 8.6/10)
- Content: 7.9/10 (Category avg: 8.8/10)
Who Is the Company Behind Bluecore?
- Seller: Bluecore
- Year Founded: 2013
- HQ Location: New York, NY
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Twitter: @Bluecore
3,912 Twitter followers -
LinkedIn® Page: www.linkedin.com
353 employees on LinkedIn®
Who Uses This Product?
- Top Industries: Retail, Apparel & Fashion
- Company Size: 48% Medium, 28% Large
What Do G2 Reviewers Say About Bluecore?
AI-generated summary from verified user reviews
Pros
- Users love the ease of use in Bluecore, praising its intuitive email editor and simple audience configuration.
- Users appreciate the helpful customer support of Bluecore, which significantly enhances their marketing strategies and revenue growth.
- Users praise Bluecore's excellent customer support for being resourceful and effective in solving challenges and strategies.
- Users value the automation capabilities of Bluecore, appreciating its ease of use and effective email personalization.
- Users praise Bluecore for its user-friendly email visual editor, enhancing their campaign effectiveness and customization.
Cons
- Users find the campaign issues in Bluecore frustrating due to inadequate logging and outdated backend functionality.
- Users find the learning curve steep, requiring additional training and clearer resources to navigate Bluecore effectively.
- Users find the missing features in Bluecore limit its capabilities and hinder effective email tracking.
- Users find Bluecore's difficult learning curve challenging due to its complex interface and limited documentation support.
- Users wish for improved email tracking and logging, as current limitations complicate troubleshooting and reporting.
What Are Recent G2 Reviews of Bluecore?
"Simple Setup for Dynamic Campaigns"
Rating: 4.0/5.0 stars
— Verified User in Retail
"User-Friendly UI, But Buggy Site Capabilities"
Rating: 4.0/5.0 stars
— Anna N.

