Best Digital Analytics Tools - Page 14
Digital analytics software, also referred to as web analytics software, measures website engagement by tracking web traffic and visitors. Marketers, web developers, and analysts use digital analytics tools to report on the effectiveness of web experiences and to determine how visitors are interacting with their sites. By monitoring events such as page views, clicks, and conversions, businesses can distill web traffic data into meaningful insights. Digital analytics software gives organizations insights into customer behavior when encountering their brand’s website and allows reporting on online conversion, demographic, and content-interaction metrics.
Many solutions in this space offer additional analytical tools such as session replay software, heatmap tools, product analytics software, and A/B testing software to optimize the customer experience and provide a full story on the visitor’s journey. This software often integrates with digital advertising and other marketing systems to provide a view of customer journeys across advertising, search engines, and social media channels.
To qualify for inclusion in the Digital Analytics category, a product must:
Featured Digital Analytics Software At A Glance
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- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
JENTIS is a server-side tracking solution providing the highest quality first-party data to improve your understanding of your customers and users. By regaining data lost to ad blockers, browser track
- 50% Mid-Market
- 50% Small-Business
- Overview
- User Satisfaction
- Seller Details
Lightning-Fast, Privacy-First Web Analytics Set up in 30 seconds. Gain insights that matter. Discover a powerful, AI-powered analytics dashboard designed for simplicity and speed. Track your websi
- 50% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Mitzu is a warehouse-native product analytics and business intelligence platform built for modern data teams that want fast, secure, and flexible insights. It connects directly to cloud data warehouse
- 75% Small-Business
- 13% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
NetSpring brings the modeling flexibility and exploratory power of BI to self-service product analytics, working directly off any cloud data warehouse. NetSpring was founded in late 2019 by industry t
- 67% Mid-Market
- 33% Small-Business
78 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Ocamba Marketeer is an all-in-one marketing solution designed to help increase your revenue with push notifications, web & mobile analytics, and ad exchange. Currently, it features 2 apps - Hood
- 50% Enterprise
- 50% Mid-Market
9 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Publytics is a web analytics software useful for website owners, blogs, newsrooms and blogs. It offers accurate real-time data regarding the most visited sources, content and traffic, and unsampled an
- 50% Mid-Market
- 50% Small-Business
5 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Qwestify transforms how you work with Google Analytics 4 by turning complex data into simple answers. With just a question, Qwestify delivers instant insights on your website’s performance, helping yo
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
Report Rover does what other analytic platforms cannot. Report Rover is a holistic B2B website platform that reveals the name of the companies visiting your website and showing interest in your produc
- 50% Mid-Market
- 50% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Sitesights is a powerful web analytics tool with simplicity in mind. It's lightweight, SEO-friendly, privacy-friendly and does not require a cookie consent, and it's fully compliant with the GDPR and
- 50% Small-Business
- 50% Enterprise
2 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Measure effectiveness for continuous optimization.
- 150% Mid-Market
1,667 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Veritone Attribute is a broadcast attribution solution that helps broadcasters optimize linear TV and radio campaigns by correlating an ad with web lift in near-real time, with visualized, easily shar
- Account Executive
- Broadcast Media
- 61% Enterprise
- 28% Small-Business
4,490 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Effortless and GDPR friendly Google Analytics alternative. Intuitive, lightweight web analytics solution that operates without the use of cookies and adheres to full compliance with GDPR, CCPA, and PE
- 50% Mid-Market
- 50% Small-Business
- Overview
- User Satisfaction
- Seller Details
Easy and friendly analytics. Track your users journey, replay sessions, collect heatmaps & more.
- 50% Mid-Market
- 50% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Zoho Marketing Plus is a unified marketing platform built to help marketing teams collaborate better, create faster, and execute campaigns across every channel from one place. Marketing teams can run
- 50% Small-Business
- 36% Mid-Market
136,254 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Simple, privacy focussed website analytics with plain-English insights direct to your inbox.
- 100% Enterprise
