Best Digital Advertising Intelligence Software - Page 2
Digital advertising intelligence software monitors competitors’ advertising campaigns and optimizes ad spend by providing ad revenue data. Companies use ad intelligence software to evaluate where competitors are advertising, the ad creatives their competitors are running, and how much their competitors are spending on their ads. Competitive intelligence is a main component of this type of software, as it can help businesses identify which ad creatives are performing best for their competitors (i.e., types of messaging, CTAs, ad sizes and images, etc.). Digital advertising intelligence software can also track competitors’ key performance indicators, like cost per impression (CPI) and click-through rate (CTR).
Marketers and digital advertisers use this type of software to evaluate direct or indirect (programmatic) purchasing channels to determine where ad spend should be allocated. Companies then leverage this information to test out what has already been proven to work for their competitors. For advertisers, ad intelligence software can help inform strategy, ad execution, and reporting. For publishers, this type of software can assist with prospecting for advertisers and pitching for new business. Based on this, digital ad intelligence software fits into the advertiser campaign management software and publisher ad management software technology stack.
To qualify for inclusion in the Digital Advertising Intelligence category, a product must:
Best Digital Advertising Intelligence Software At A Glance
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EX.CO is the smarter video technology company harnessing the power of machine learning to maximize revenue across every screen—web, mobile apps, CTV, and DOOH. As a trusted partner to leading media or
195 Twitter followers
SplitMetrics Acquire is an advanced data-driven platform to optimize, automate and scale Apple Ads with unmatched efficiency. Designed for app and game developers, the combination of advanced technolo
1,494 Twitter followers
Voiro is an ad revenue management platform for retail media networks, media companies, and OTT platforms. We power the systems that monetisation teams rely on to plan, sell, deliver, and reconcile ad
134 Twitter followers
StoreYa's marketing platform offers the only fully autonomous performance-based advertising AI solution for eCommerce. StoreYa creates, manages and optimises in real-time Google, Facebook, Instagram,
1,104 Twitter followers
Adbeat provides unparalleled insights into the complex world of digital ads. It makes perfect sense that leading advertisers, publishers, agencies, and ad networks from around the world use Adbeat.
449 Twitter followers
Numerator Insights provides manufacturers and retailers visibility into omnichannel consumer behaviors including brand and channel switching, household penetration, and shopper profiles within a user-
1 Twitter followers
AdClarity by BIScience is a global leader in digital ad intelligence, trusted by over 2,000 top agencies, Fortune 500 brands, and leading publishers. Spanning 51 markets and tracking over 436 billion
Comscore is a trusted partner for planning, transacting and evaluating media across platforms. With transformative data science and vast audience insights across digital, linear TV, over-the-top (OTT)
2,027 Twitter followers
Actionable data for the mobile world—we provide performance data on every mobile app and publisher in the world. These data points are available via API and/or our intuitive web tool. We don't just gi
7,258 Twitter followers
mFilterIt is your trusted partner in protecting digital ad investments from the growing threat of ad fraud—across every channel and at every stage of the funnel. Our managed ad fraud solution offe
145 Twitter followers
WhatRunsWhere is the must have tool for buying media. It allows you to quickly make smarter choices when developing digital campaigns, resulting in no wasted ad spend and improved ROI from media buyin
1,488 Twitter followers
Admetricks is Ad Intelligence for Online Advertising It allows you to Discover where and how much brands are spending on online advertising to make better strategic decisions, track your competitors
58,956 Twitter followers
AppStance delivers two complementary products for iOS app growth: AppStance Optimize for Apple Ads automation and AppStance Rank for App Store Optimization intelligence. AppStance Optimize is the core
Lemon AI is an AI-powered SaaS solution designed to optimize marketing mix with the power of predictive analytics.
SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an ess