Best Digital Advertising Intelligence Software - Page 2
Digital advertising intelligence software monitors competitors’ advertising campaigns and optimizes ad spend by providing ad revenue data. Companies use ad intelligence software to evaluate where competitors are advertising, the ad creatives their competitors are running, and how much their competitors are spending on their ads. Competitive intelligence is a main component of this type of software, as it can help businesses identify which ad creatives are performing best for their competitors (i.e., types of messaging, CTAs, ad sizes and images, etc.). Digital advertising intelligence software can also track competitors’ key performance indicators, like cost per impression (CPI) and click-through rate (CTR).
Marketers and digital advertisers use this type of software to evaluate direct or indirect (programmatic) purchasing channels to determine where ad spend should be allocated. Companies then leverage this information to test out what has already been proven to work for their competitors. For advertisers, ad intelligence software can help inform strategy, ad execution, and reporting. For publishers, this type of software can assist with prospecting for advertisers and pitching for new business. Based on this, digital ad intelligence software fits into the advertiser campaign management software and publisher ad management software technology stack.
To qualify for inclusion in the Digital Advertising Intelligence category, a product must:
Best Digital Advertising Intelligence Software At A Glance
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- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
EX.CO is the smarter video technology company harnessing the power of machine learning to maximize revenue across every screen—web, mobile apps, CTV, and DOOH. As a trusted partner to leading media or
- 38% Mid-Market
- 38% Small-Business
195 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Poltio’s no-code embeddable solutions that are responsive and white-label, enables brands/agencies to humanize product discovery and capture real time zero party data / get unbiased insights / boost R
- Retail
- 36% Enterprise
- 32% Mid-Market
2,554 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
SplitMetrics Acquire is an advanced data-driven platform to optimize, automate and scale Apple Ads with unmatched efficiency. Designed for app and game developers, the combination of advanced technolo
- E-Learning
- Leisure, Travel & Tourism
- 41% Mid-Market
- 33% Small-Business
1,491 Twitter followers
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- User Satisfaction
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Voiro is an ad revenue management platform for retail media networks, media companies, and OTT platforms. We power the systems that monetisation teams rely on to plan, sell, deliver, and reconcile ad
- 38% Enterprise
- 38% Mid-Market
137 Twitter followers
- Overview
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- User Satisfaction
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TelmarHelixa is a sophisticated audience insights and cross-media planning platform designed to assist brands, agencies, and media owners in comprehensively understanding their audiences. This solutio
- Marketing and Advertising
- 39% Mid-Market
- 33% Enterprise
563 Twitter followers
- Overview
- User Satisfaction
- Seller Details
StoreYa's marketing platform offers the only fully autonomous performance-based advertising AI solution for eCommerce. StoreYa creates, manages and optimises in real-time Google, Facebook, Instagram,
- 93% Small-Business
- 7% Mid-Market
1,112 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
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Adbeat provides unparalleled insights into the complex world of digital ads. It makes perfect sense that leading advertisers, publishers, agencies, and ad networks from around the world use Adbeat.
- Marketing and Advertising
- 56% Mid-Market
- 44% Small-Business
451 Twitter followers
- Overview
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- User Satisfaction
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Numerator Insights provides manufacturers and retailers visibility into omnichannel consumer behaviors including brand and channel switching, household penetration, and shopper profiles within a user-
- Consumer Goods
- Food & Beverages
- 56% Enterprise
- 33% Mid-Market
1 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Comscore is a trusted partner for planning, transacting and evaluating media across platforms. With transformative data science and vast audience insights across digital, linear TV, over-the-top (OTT)
- Marketing and Advertising
- Broadcast Media
- 43% Mid-Market
- 41% Enterprise
2,029 Twitter followers
- Overview
- User Satisfaction
- Seller Details
AdClarity by BIScience is a global leader in digital ad intelligence, trusted by over 2,000 top agencies, Fortune 500 brands, and leading publishers. Spanning 51 markets and tracking over 436 billion
- 43% Small-Business
- 43% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
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Actionable data for the mobile world—we provide performance data on every mobile app and publisher in the world. These data points are available via API and/or our intuitive web tool. We don't just gi
- 50% Small-Business
- 44% Mid-Market
7,295 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
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mFilterIt is your trusted partner in protecting digital ad investments from the growing threat of ad fraud—across every channel and at every stage of the funnel. Our managed ad fraud solution offe
- Marketing and Advertising
- 49% Mid-Market
- 26% Enterprise
- Overview
- User Satisfaction
- Seller Details
SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an ess
- 50% Small-Business
- 33% Mid-Market
147 Twitter followers
- Overview
- User Satisfaction
- Seller Details
WhatRunsWhere is the must have tool for buying media. It allows you to quickly make smarter choices when developing digital campaigns, resulting in no wasted ad spend and improved ROI from media buyin
- 80% Mid-Market
- 20% Small-Business
1,488 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Admetricks is Ad Intelligence for Online Advertising It allows you to Discover where and how much brands are spending on online advertising to make better strategic decisions, track your competitors
- 50% Mid-Market
- 25% Small-Business
59,084 Twitter followers
SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an ess