Best Digital Advertising Intelligence Software - Page 2

How Many Digital Advertising Intelligence Software Products Does G2 Track?

Total Products under this Category: 127

Category Stats (Oct 2026)

  • Average Rating: 4.51/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Sensor Tower (+0.78%) - Among all products in this category, Sensor Tower recorded the largest rating increase compared to last month

Last updated: October 29, 2026

How Does G2 Rank Digital Advertising Intelligence Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 3,100+ Authentic Reviews
  • 127+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Digital Advertising Intelligence Software

G2 Grid® for Digital Advertising Intelligence Software plotting products by satisfaction and market presence

Highlighted products: Similarweb, Similarweb Search Intelligence, SocialPeta, Sensor Tower, OpenClips, Nielsen Ad Intel, AppMagic, and MediaRadar.

Underlying data: [Grid® JSON](https://www.g2.com/categories/digital-advertising-intelligence/grids.json?focus%5B%5D=similarweb&focus%5B%5D=similarweb-search-intelligence&focus%5B%5D=socialpeta-socialpeta&focus%5B%5D=sensor-tower&focus%5B%5D=openclips&focus%5B%5D=nielsen-ad-intel&focus%5B%5D=appmagic&focus%5B%5D=mediaradar)

AppTweak

AppTweak is a leading app marketing and intelligence platform that helps app marketers increase visibility, optimize performance, and scale growth across the app stores and AI search. Trusted by thousands of apps worldwide, AppTweak provides powerful data, insights, automation, and AI to strengthen App Store Optimization (ASO), Apple Ads performance, and AI app discovery. At the core of AppTweak is Atlas AI, our proprietary deep-learning model trained on app store data since 2014. This technology, combined with unparalleled support, makes AppTweak the trusted partner for mobile leaders such as Uber, Zynga, and The North Face.

Average Rating: 4.6/5.0

Total Reviews: 205

How Do G2 Users Rate AppTweak?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.0/10)
  • Quality of Support: 9.3/10 (Category avg: 9.1/10)
  • Ad Intelligence Reporting: 8.2/10 (Category avg: 8.7/10)
  • Ad Competitive Benchmarking: 8.5/10 (Category avg: 8.4/10)

Who Is the Company Behind AppTweak?

  • Seller: AppTweak
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Brussels, Brussels Region
  • Twitter: @AppTweak
    4,438 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    132 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: ASO Manager
  • Top Industries: Computer Games, Marketing and Advertising
  • Company Size: 40% Small, 36% Medium

What Do G2 Reviewers Say About AppTweak?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of AppTweak, allowing quick learning and seamless integration with other platforms.
  • Users commend AppTweak for its ease of use, facilitating smooth workflows and effective competitor analysis.
  • Users value the comprehensive insights from AppTweak, praising its helpful team and continuous feature improvements.
  • Users appreciate the easy-to-use interface of AppTweak, enhancing workflow and providing valuable market insights effortlessly.
  • Users highlight the helpful customer support of AppTweak, enhancing their experience and addressing their needs effectively.
Cons
  • Users report data inaccuracies in AppTweak's analytics, particularly with limited impressions data causing discrepancies in reporting.
  • Users find the data insights limited, especially without a higher tier plan, impacting overall functionality and access.
  • Users are frustrated by the lack of information, particularly in onboarding and comprehensive analytics for better insights.
  • Users find the difficult learning curve due to overwhelming features and navigation challenges in AppTweak.
  • Users find the pricing of AppTweak to be expensive, especially for smaller companies with limited needs.

What Are Recent G2 Reviews of AppTweak?

What Are G2 Users Discussing About AppTweak?

AdClarity

AdClarity by BIScience is a global leader in digital ad intelligence, trusted by over 2,000 top agencies, Fortune 500 brands, and leading publishers. Spanning 51 markets and tracking over 436 billion ad impressions, AdClarity monitors millions of brands daily across display, video, social, and CTV - across all devices. AdClarity offers a real-time marketing snapshot, helping companies uncover competitor strategies, track media spend, optimize campaigns, and discover untapped opportunities. Powered by a proprietary panel of over 25 million opt-in users and 1.5 million Smart TVs, AdClarity delivers unmatched scale and precision. Whether you’re analyzing ad creatives, benchmarking media spend, or identifying top-performing publishers, AdClarity helps you leverage data and stay ahead of the curve.

Average Rating: 4.2/5.0

Total Reviews: 16

How Do G2 Users Rate AdClarity?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.0/10)
  • Quality of Support: 9.1/10 (Category avg: 9.1/10)
  • Ad Intelligence Reporting: 8.9/10 (Category avg: 8.7/10)
  • Ad Competitive Benchmarking: 9.0/10 (Category avg: 8.4/10)

Who Is the Company Behind AdClarity?

  • Seller: BIScience
  • Year Founded: 2009
  • HQ Location: Tel Aviv, IL
  • LinkedIn® Page: www.linkedin.com
    135 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 41% Small, 35% Medium

What Do G2 Reviewers Say About AdClarity?

AI-generated summary from verified user reviews

Pros
  • Users value the detailed insights from AdClarity for effective media strategy research on competitors and channels.
  • Users value the in-depth coverage of channels and creative, enhancing their media strategy research for clients.
  • Users appreciate the depth of detail AdClarity offers for researching media strategies, enhancing competitive analysis.
Cons
  • Users note that AdClarity can be expensive, but acknowledge its competitive pricing for the depth of data provided.

What Are Recent G2 Reviews of AdClarity?

What Are G2 Users Discussing About AdClarity?

SplitMetrics Acquire

SplitMetrics Acquire is the Apple Ads optimization platform for scaling profitably. It unifies bid & budget optimization, market intelligence, and purpose-built AI models to outperform your competition. Driven by Samba AI models that analyze, predict and adjust your bids & budgets automatically towards target CPA, SoV or up to +98% ROAS increase. An Apple Ads Partner, SplitMetrics was the 1st company to build the Apple Ads management platform (early in 2017). SplitMetrics Acquire is trusted by top global publishers to drive sustainable app growth. - $730M+ ad spend managed annually through the platform - 8M+ automated campaign changes done monthly - 10M+ bid changes done monthly - 4X productivity boost - 2X ROAS growth - 10X Apple Ads campaign results

Average Rating: 4.8/5.0

Total Reviews: 50

How Do G2 Users Rate SplitMetrics Acquire?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.0/10)
  • Quality of Support: 9.9/10 (Category avg: 9.1/10)
  • Ad Intelligence Reporting: 9.7/10 (Category avg: 8.7/10)
  • Ad Competitive Benchmarking: 9.6/10 (Category avg: 8.4/10)

Who Is the Company Behind SplitMetrics Acquire?

  • Seller: SplitMetrics, Inc.
  • Year Founded: 2014
  • HQ Location: Dover, DE
  • Twitter: @SplitMetrics
    1,500 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    163 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: E-Learning, Leisure, Travel & Tourism
  • Company Size: 42% Medium, 34% Small

What Do G2 Reviewers Say About SplitMetrics Acquire?

AI-generated summary from verified user reviews

Pros
  • Users praise the ease of use of SplitMetrics Acquire, highlighting its intuitive setup and efficient campaign management.
  • Users commend the responsive and helpful customer support of SplitMetrics Acquire, ensuring quick issue resolution and valuable insights.
  • Users value the clear visibility and automation features of SplitMetrics Acquire, enhancing efficiency in campaign management.
  • Users appreciate the time-saving features of SplitMetrics Acquire, enabling faster data-driven decisions and smoother campaign management.
  • Users value the automation features of SplitMetrics Acquire, as they significantly save time and enhance campaign management.
Cons
  • Users note limited features like Keyword Discovery, which lack depth and often show irrelevant keywords.
  • Users experience data inaccuracy with the Keyword Discovery tool, leading to reliance on alternative tools for keyword research.
  • Users find the Keyword Discovery tool ineffective, often surfacing irrelevant keywords and missing essential ones for optimization.
  • Users note a lack of detail in some features, which limits their effectiveness and usability within the platform.
  • Users desire improved bid strategies in SplitMetrics Acquire to better control budgets and enhance strategy execution.

What Are Recent G2 Reviews of SplitMetrics Acquire?

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iSpot.tv

iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, from concept to airing to conversion. Fast, accurate and actionable measurement and attribution solutions enable advertisers to assess creative effectiveness, enhance media plans and attribute advertising results for cross-platform campaigns, all while benchmarking against competitors and historical norms. Unlike legacy and ad hoc solutions, iSpot is purpose-built to measure the performance of every ad on television with digital-like precision and granularity in real time. With always-on performance insights unified across linear and streaming TV, advertisers can take quick and confident action to consistently drive business results. The company was founded in 2012 and is headquartered in Bellevue, Washington.

Average Rating: 4.3/5.0

Total Reviews: 11

How Do G2 Users Rate iSpot.tv?

  • Has the product been a good partner in doing business?: 7.5/10 (Category avg: 9.0/10)
  • Quality of Support: 9.0/10 (Category avg: 9.1/10)

Who Is the Company Behind iSpot.tv?

  • Seller: iSpot.tv
  • Year Founded: 2012
  • HQ Location: Bellevue, WA
  • Twitter: @ispottv
    3,986 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    369 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 55% Large, 45% Medium

What Are Recent G2 Reviews of iSpot.tv?

What Are G2 Users Discussing About iSpot.tv?

EX.CO

EX.CO is the smarter video technology company harnessing the power of machine learning to maximize revenue across every screen—web, mobile apps, CTV, and DOOH. As a trusted partner to leading media organizations worldwide—including Advance Local, Hearst Newspapers, Motorsport Network, The Arena Group, and Ziff Davis—EX.CO sets the standard for video monetization with its online video platform and AI-driven yield engine, built for growth, control, and transparency. Since 2012, EX.CO has been shaping the future of video. Headquartered in New York City with a global team, the company is proudly backed by The Walt Disney Company, Saban Ventures, Viola Group, 83North, and others.

Average Rating: 4.3/5.0

Total Reviews: 23

How Do G2 Users Rate EX.CO?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.0/10)
  • Quality of Support: 8.2/10 (Category avg: 9.1/10)

Who Is the Company Behind EX.CO?

  • Seller: EX.CO
  • Year Founded: 2012
  • HQ Location: New York, US
  • Twitter: @EXCOPlatform
    196 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    328 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 40% Medium, 36% Small

What Do G2 Reviewers Say About EX.CO?

AI-generated summary from verified user reviews

Pros
  • Users praise the exceptional customer support from EX.CO, highlighting their responsiveness and valuable strategic insights.
  • Users value EX.CO for their outstanding customer satisfaction, appreciating their exceptional service and responsiveness to diverse needs.
  • Users highlight the immediate revenue impact and exceptional customer service provided by EX.CO for business growth.
  • Users value the flexibility and monetisation support of EX.CO, enjoying seamless integration and exceptional customer service.
  • Users value the ease of use of EX.CO, noting a simple setup and efficient customer support throughout their experience.
Cons
  • Users note that the dashboard interface could be improved for better video performance and metrics analysis.
  • Users feel that the analytics limitations hinder deep insights into video performance compared to monetization metrics.
  • Users face cost limitations due to insufficient availability of tailored syndicated content for specific needs.
  • Users experience a short learning curve with EX.CO but find support helpful to overcome initial challenges.
  • Users find the limited geographic data of EX.CO insufficient for their hyper-local content needs.

What Are Recent G2 Reviews of EX.CO?

Lifesight

Lifesight is the Agentic Unified Marketing Measurement Platform. It helps brands see what their marketing adds, decide where to invest next, and put that decision to work. The platform brings Causal MMM, geo incrementality testing, and incrementality-adjusted attribution onto one shared data foundation, where each method strengthens the others. Teams can compare budget scenarios against their goals and constraints, while AI agents help them investigate changes and prepare recommendations for review. The MCP connector brings the same measurement context into Claude and ChatGPT. Marketing, Finance, and data teams work from the same numbers and can see the assumptions behind every recommendation. Built for mid-market and enterprise brands, the platform is independent of media selling and backed by expert support

Average Rating: 4.2/5.0

Total Reviews: 37

How Do G2 Users Rate Lifesight?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.0/10)
  • Quality of Support: 8.5/10 (Category avg: 9.1/10)
  • Ad Intelligence Reporting: 7.7/10 (Category avg: 8.7/10)
  • Ad Competitive Benchmarking: 7.9/10 (Category avg: 8.4/10)

Who Is the Company Behind Lifesight?

  • Seller: Lifesight
  • Year Founded: 2017
  • HQ Location: United States
  • Twitter: @lifesightdotio
    211 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    168 employees on LinkedIn®
  • Ownership: Rohit Maheshwaran

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 54% Small, 35% Medium

What Do G2 Reviewers Say About Lifesight?

AI-generated summary from verified user reviews

Pros
  • Users value Lifesight for its powerful AI-driven analytics, enhancing marketing strategies through deep customer insights.
  • Users value the AI-driven analytics of Lifesight, which enhances marketing strategies and decision-making for businesses.
  • Users value Lifesight's attribution accuracy, benefiting from a unified approach that enhances marketing measurement and insights.
  • Users value Lifesight's AI-powered analytics for its precision in planning and optimizing marketing strategies effectively.
  • Users find Lifesight to be easy to use, with intuitive UI and seamless integration, enhancing their overall experience.
Cons
  • Users find the learning curve steep, making it challenging to effectively utilize Lifesight's advanced tools and features.
  • Users find Lifesight to be costly, especially for startups, impacting accessibility and initial adoption.
  • Users find the time-consuming setup of Lifesight challenging, especially without strong IT support for integration.
  • Users find the complex setup of Lifesight to be time-consuming, especially without strong IT support.
  • Users find the setup and feature limitations of Lifesight time-consuming, affecting overall efficiency and usability.

What Are Recent G2 Reviews of Lifesight?

Voiro

Voiro is an ad revenue management platform for retail media networks, media companies, and OTT platforms. We power the systems that monetisation teams rely on to plan, sell, deliver, and reconcile advertising revenue, all from a single, real-time source of truth. As retail media scales into one of the fastest-growing advertising channels, and media and OTT businesses face increasing pressure to grow direct revenue with transparency, Voiro provides the infrastructure needed to operate at speed, scale, and confidence. What Voiro Enables 1. Purpose-built for retail media and enterprise media operations Voiro connects seamlessly across ad servers, commerce systems, sales tools, finance platforms, and data warehouses, consolidating fragmented data into a unified view of inventory, campaigns, and revenue. This allows retail media networks and media businesses to manage high volumes of advertisers, SKUs, formats, and campaigns without increasing operational overhead. 2. Faster, aligned decision-making across revenue teams Voiro makes accurate, real-time revenue information accessible to Sales, Ad Operations, Finance, and Leadership — all within the same platform. With shared visibility across teams, organisations can respond quickly to demand signals, optimise pricing and delivery, and reduce friction between functions. The result is faster deal execution, smoother campaign operations, and clearer accountability across the monetisation lifecycle. 3. Complete revenue transparency — from booking to billing Voiro’s intelligent reconciliation engine delivers confidence in revenue at every stage. We reconcile revenue across direct and programmatic channels, accounting for delivery events, custom billing rules, and third-party data sources. This ensures consistent, accurate revenue reporting across dashboards, forecasts, and financial systems — without manual effort or errors. Trusted at scale across retail, digital & OTT Voiro is trusted by leading retail, digital, and OTT businesses globally, including Zee, Paytm, Flipkart, Myntra, MAF, and DStv. Our platform supports some of the largest advertising moments in the world — from major live sports and entertainment to high-velocity retail media events — handling thousands of campaigns, advertisers, and data points in real time. For over a decade, Voiro has been a core part of enterprise monetisation stacks, powering sales operations, campaign execution, revenue insights, and financial accuracy at scale.

Average Rating: 4.3/5.0

Total Reviews: 16

How Do G2 Users Rate Voiro?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.0/10)
  • Quality of Support: 9.0/10 (Category avg: 9.1/10)

Who Is the Company Behind Voiro?

  • Seller: Voiro Technologies
  • Year Founded: 2014
  • HQ Location: Bangalore, IN
  • Twitter: @VoiroTech
    129 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    24 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 38% Large, 38% Medium

What Do G2 Reviewers Say About Voiro?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Voiro, finding it fast, intuitive, and efficient for their needs.
  • Users value the flexibility of Voiro, which streamlines operations and adapts to complex customization needs effectively.
  • Users highlight Voiro's helpful support and customization, making complex revenue operations seamless and efficient.
  • Users value the easy integrations of Voiro, enhancing collaboration between Ad ops and Sales through a unified system.
  • Users praise Voiro for its flexible business support and exceptional customization, enhancing revenue operations effortlessly.
Cons
  • Users find limited customization options in Voiro, which hinders adapting features to specific client needs.
  • Users find the time-consumption in Voiro should be reduced for improved efficiency in managing tasks independently.
  • Users find the lack of customization in Voiro challenging, as it restricts tailoring features to specific needs.
  • Users feel there is a lack of information provided, causing reliance on support teams for basic tasks.
  • Users find the onboarding process complicated due to a lack of available trainers for assistance.

What Are Recent G2 Reviews of Voiro?

StoreYa

StoreYa's marketing platform offers the only fully autonomous performance-based advertising AI solution for eCommerce. StoreYa creates, manages and optimises in real-time Google, Facebook, Instagram, and Microsoft Ads. StoreYa is a Google Ads Partner and a Facebook Ads Partner. StoreYa's unique algorithm was designed to drive the most targeted customers to the most relevant product pages of each store at the lowest cost possible. Traffic Booster manages and optimizes your Google Search, Google Shopping, YouTube, Remarketing, Smart Display, Performance Max as well as Facebook and Instagram Acquisition and Retargeting ads, so that you don’t have to. Created by former eCommerce owners and PPC experts, StoreYa’s founding team understands the day-to-day struggles that you face. This first-hand knowledge of these common difficulties - such as lack of workforce, budget, and resources - led to the development and launch of StoreYa. StoreYa was founded in 2012 and is currently serving over 500,000+ online sellers, entrepreneurs, and innovators, just like you.

Average Rating: 4.4/5.0

Total Reviews: 14

How Do G2 Users Rate StoreYa?

  • Has the product been a good partner in doing business?: 5.0/10 (Category avg: 9.0/10)
  • Quality of Support: 8.0/10 (Category avg: 9.1/10)

Who Is the Company Behind StoreYa?

  • Seller: StoreYa
  • Year Founded: 2012
  • HQ Location: Ramat Ha'sharon, Israel
  • Twitter: @StoreYaCom
    1,102 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    11 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 93% Small, 7% Medium

What Are Recent G2 Reviews of StoreYa?

Adbeat

Adbeat provides unparalleled insights into the complex world of digital ads. It makes perfect sense that leading advertisers, publishers, agencies, and ad networks from around the world use Adbeat. ● Analyze an advertiser’s entire strategy — including which ad networks, publishers, creatives, and campaigns are most successful for them ● Find higher converting creatives — identify the longest running creatives and those with the most spend or impressions ● Deconstruct Campaigns — analyze landing pages together with their supporting ads to get a complete view of a sales funnel

Average Rating: 4.1/5.0

Total Reviews: 10

How Do G2 Users Rate Adbeat?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.0/10)
  • Quality of Support: 9.0/10 (Category avg: 9.1/10)
  • Ad Intelligence Reporting: 7.5/10 (Category avg: 8.7/10)
  • Ad Competitive Benchmarking: 8.6/10 (Category avg: 8.4/10)

Who Is the Company Behind Adbeat?

  • Seller: Adbeat
  • Year Founded: 2013
  • HQ Location: San Francisco, us
  • Twitter: @adbeat_com
    448 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    10 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 60% Medium, 40% Small

What Do G2 Reviewers Say About Adbeat?

AI-generated summary from verified user reviews

Pros
  • Users value the comparison ease of Adbeat, enabling effortless analysis of advertisers' media spend and creative strategies.
  • Users value the competitive intelligence of Adbeat, allowing for effective comparison of advertisers' media spend and creatives.
  • Users appreciate the data accuracy of Adbeat, as it displays real-time advertiser information from Google.
Cons
  • Users find that the data inaccuracy in Adbeat limits insights, particularly for Facebook ads performance.
  • Users are frustrated by the insufficient ad data provided for Facebook ads, limiting their analysis capabilities.

What Are Recent G2 Reviews of Adbeat?

What Are G2 Users Discussing About Adbeat?

Numerator Insights

Numerator Insights provides manufacturers and retailers visibility into omnichannel consumer behaviors including brand and channel switching, household penetration, and shopper profiles within a user-friendly platform. Numerator Insights offers over 40 flexible reports to provide faster, deeper answers about consumer behavior, helping brands and retailers identify growth opportunities. Numerator Insights is powered by data from the Numerator OmniPanel, America’s largest, most representative consumer panel. The Numerator OmniPanel provides a holistic view of consumer behavior across channels, capturing more than 2 billion trips from 200,000 static panelists, and 2,500+ demographic, psychographic & media consumption attributes, collected from a single source. The Numerator OmniPanel provides unparalleled insights about omnichannel consumer behavior, as well as the attitudes and opinions that influence each trip.

Average Rating: 4.6/5.0

Total Reviews: 42

How Do G2 Users Rate Numerator Insights?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.0/10)
  • Quality of Support: 9.3/10 (Category avg: 9.1/10)
  • Ad Intelligence Reporting: 8.3/10 (Category avg: 8.7/10)
  • Ad Competitive Benchmarking: 7.2/10 (Category avg: 8.4/10)

Who Is the Company Behind Numerator Insights?

  • Seller: Numerator
  • HQ Location: Chicago, Illinois
  • Twitter: @numerator
    1 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2,812 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Consumer Goods, Food & Beverages
  • Company Size: 60% Large, 31% Medium

What Do G2 Reviewers Say About Numerator Insights?

AI-generated summary from verified user reviews

Cons
  • Users find some predefined reports difficult to understand, which hampers their ability to extract useful insights.
  • Users find some predefined reports hard to understand, impacting their ability to effectively utilize Numerator Insights.
  • Users find some predefined reports to be hard to understand, leading to confusion and inefficiencies in analysis.
  • Users find some predefined reports hard to understand, which limits their ability to extract valuable insights.

What Are Recent G2 Reviews of Numerator Insights?

What Are G2 Users Discussing About Numerator Insights?

Comscore

Comscore is a trusted partner for planning, transacting and evaluating media across platforms. With transformative data science and vast audience insights across digital, linear TV, over-the-top (OTT) and theatrical viewership, we are a powerful third-party source for reliable measurement of cross-platform audiences. Learn more: www.comscore.com

Average Rating: 4.1/5.0

Total Reviews: 73

How Do G2 Users Rate Comscore?

  • Has the product been a good partner in doing business?: 8.2/10 (Category avg: 9.0/10)
  • Quality of Support: 7.8/10 (Category avg: 9.1/10)
  • Ad Intelligence Reporting: 8.3/10 (Category avg: 8.7/10)
  • Ad Competitive Benchmarking: 8.6/10 (Category avg: 8.4/10)

Who Is the Company Behind Comscore?

  • Seller: Comscore
  • Year Founded: 1999
  • HQ Location: Reston, VA
  • Twitter: @ComscoreAPAC
    2,023 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    926 employees on LinkedIn®
  • Ownership: NASDAQ: SCOR

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Broadcast Media
  • Company Size: 43% Medium, 41% Large

What Do G2 Reviewers Say About Comscore?

AI-generated summary from verified user reviews

Pros
  • Users value the accurate audience engagement insights from Comscore, essential for optimizing ad strategies and targeting effectively.
  • Users value the accurate digital media measurement by Comscore, enhancing campaign planning and audience targeting effectiveness.
  • Users appreciate audience targeting with Comscore, enabling effective campaign planning and precise audience reach.
  • Users value the accurate competitive analysis provided by Comscore, enhancing their market understanding and advertising strategies.
  • Users value the comprehensive coverage of comScore, enjoying reliable data across various industries and regions.
Cons
  • Users find the complexity of the interface challenging, making navigation and data analysis more difficult than expected.
  • Users criticize the incompleteness of data, citing delays and lack of reliable information for effective marketing decisions.
  • Users find difficult navigation due to a complex interface and confusing publisher classifications, hindering their overall experience.
  • Users find the confusing rollups and classifications in Comscore frustrating, complicating the process of identifying publishers accurately.
  • Users find the lack of detail in ratings and classifications complicates their experience and causes confusion.

What Are Recent G2 Reviews of Comscore?

What Are G2 Users Discussing About Comscore?

Apptopia

Actionable data for the mobile world—we provide performance data on every mobile app and publisher in the world. These data points are available via API and/or our intuitive web tool. We don't just give you data, we give you answers. Our affordable competitive intelligence tools are used by mobile publishers and developers, service providers, and investors on a daily basis to understand and monitor competitors, inform business strategies, and identify emerging consumer interests and trends. Apptopia is unique in its ability to also offer SDK recognition and analysis, category level analysis, and customizable industry reports. We also offer a full suite of user acquisition tools. Performance data (available for 50+ countries) includes downloads, DAU, MAU, Sessions, Ranks, User Retention, Cross App Usage, SDK Analysis, IAP Revenue, Advertising Revenue, Advertising Impressions and more.

Average Rating: 3.7/5.0

Total Reviews: 17

How Do G2 Users Rate Apptopia?

  • Quality of Support: 7.3/10 (Category avg: 9.1/10)
  • Ad Intelligence Reporting: 6.1/10 (Category avg: 8.7/10)
  • Ad Competitive Benchmarking: 6.7/10 (Category avg: 8.4/10)

Who Is the Company Behind Apptopia?

  • Seller: Apptopia
  • Year Founded: 2011
  • HQ Location: Boston, MA
  • Twitter: @Apptopia
    7,234 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    69 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Small, 44% Medium

What Do G2 Reviewers Say About Apptopia?

AI-generated summary from verified user reviews

Pros
  • Users find comprehensive data on numerous apps to be incredibly valuable for their analysis and decision-making.
Cons
  • Users face data inaccuracy issues with Apptopia, leading to difficulties in obtaining reliable insights for app sales.
  • Users often face filtering issues with Apptopia, leading to repeated irrelevant results and inaccurate data.
  • Users frequently encounter inaccurate data from Apptopia, complicating sales efforts and limiting effective decision-making.
  • Users highlight the inaccurate data from Apptopia, which hampers effective decision-making and leads to frustration.
  • Users report inefficient search functionality with frequent inaccuracies in data, leading to challenges in finding relevant apps.

What Are Recent G2 Reviews of Apptopia?

What Are G2 Users Discussing About Apptopia?

WhatRunsWhere

WhatRunsWhere is the must have tool for buying media. It allows you to quickly make smarter choices when developing digital campaigns, resulting in no wasted ad spend and improved ROI from media buying.

Average Rating: 4.4/5.0

Total Reviews: 5

How Do G2 Users Rate WhatRunsWhere?

  • Quality of Support: 9.2/10 (Category avg: 9.1/10)
  • Ad Intelligence Reporting: 10.0/10 (Category avg: 8.7/10)
  • Ad Competitive Benchmarking: 10.0/10 (Category avg: 8.4/10)

Who Is the Company Behind WhatRunsWhere?

  • Seller: WhatRunsWhere.com
  • Year Founded: 2011
  • HQ Location: San Francisco, US
  • Twitter: @WhatRunsWhere
    1,485 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    5 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 80% Medium, 20% Small

What Are Recent G2 Reviews of WhatRunsWhere?

What Are G2 Users Discussing About WhatRunsWhere?

Admetricks

Admetricks is Ad Intelligence for Online Advertising It allows you to Discover where and how much brands are spending on online advertising to make better strategic decisions, track your competitors marketshare, verify your ad placements, discover trends in real time and receive alerts when competitors launch a new campaign. It has the largest database in the Latam region and also has data of Spain. We have ad intelligence data for: Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Dominican Republic, Spain, Uruguay, Venezuela Check our video: English: https://www.youtube.com/watch?v=IvbiDE-lY_k Spanish: https://www.youtube.com/watch?v=pxgh-yM6Tpo Portuguese: https://www.youtube.com/watch?v=CT6Qoaj8bFk

Average Rating: 4.4/5.0

Total Reviews: 4

Who Is the Company Behind Admetricks?

  • Seller: Admetricks
  • Year Founded: 2012
  • HQ Location: Santiago, CL
  • Twitter: @admetricks
    58,817 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    10 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Medium, 25% Small

What Are Recent G2 Reviews of Admetricks?

What Are G2 Users Discussing About Admetricks?

AppStance

AppStance delivers two complementary products for iOS app growth: AppStance Optimize for Apple Ads automation and AppStance Rank for App Store Optimization intelligence. AppStance Optimize is the core product that automates Apple Ads campaign and keyword bid management with advanced AI algorithms. The platform helps iOS apps scale user acquisition, revenue, and installs while reducing cost per acquisition through intelligent bid optimization, full-funnel performance tracking, and real-time ROAS optimization. Key features include automated bid management that continuously optimizes bids based on your performance goals, post-install attribution integration with major MMPs (AppsFlyer, RevenueCat, Adjust, and more), impression share intelligence to identify growth opportunities, keyword builder tools for discovery and expansion, and bulk campaign management to save time. Setup takes under 5 minutes with free trial available. Customers report significant cost reductions while maintaining or improving install volume and revenue results. The platform is designed for iOS app developers and marketers who want to automate their Apple Ads while scaling growth profitably. AppStance Rank is a next-generation, AI-first App Store Intelligence (ASO) tool that complements Optimize by providing comprehensive organic growth insights. The platform offers keyword research and ranking tracking, top charts monitoring, custom product page intelligence, and AI-powered ASO insights across all Apple Ads countries to help iOS app developers improve organic visibility and drive growth.

Average Rating: 4.6/5.0

Total Reviews: 7

How Do G2 Users Rate AppStance?

  • Has the product been a good partner in doing business?: 7.8/10 (Category avg: 9.0/10)
  • Quality of Support: 8.9/10 (Category avg: 9.1/10)
  • Ad Intelligence Reporting: 9.2/10 (Category avg: 8.7/10)
  • Ad Competitive Benchmarking: 9.2/10 (Category avg: 8.4/10)

Who Is the Company Behind AppStance?

Who Uses This Product?

  • Company Size: 86% Small, 14% Medium

What Do G2 Reviewers Say About AppStance?

AI-generated summary from verified user reviews

Pros
  • Users highlight the high efficiency of AppStance in optimizing campaigns and improving ad spend effectiveness.
  • Users praise the automation capabilities of AppStance, enabling effortless management and optimization of campaigns.
  • Users appreciate the effective benchmarking features of AppStance, enhancing their marketing strategies and improving ASO efforts.
  • Users value the effective marketing strategies of AppStance, enhancing their project and sales efforts effortlessly.
  • Users appreciate the effective targeting and ease of use of AppStance, leading to improved ad performance and efficiency.
Cons
  • Users find the costly subscription fees of AppStance challenging, especially when budget constraints limit usage.
  • Users find that budget management can be challenging with AppStance, often leading to wasted resources and high costs.
  • Users find the dashboard design unappealing, likening it to an internal corporate app rather than user-friendly.
  • Users find that advertising effectiveness can be challenging with AppStance, often leading to wasted resources and high costs.
  • Users find the time-consuming nature of AppStance challenging, requiring significant effort for optimal results.

What Are Recent G2 Reviews of AppStance?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated October 3, 2024